Assignment

Sales, Distribution & Supply chain management MK0001

Third Semester

Set 1

30 Marks

Answer all the questions. Each question carries 10 marks.

1. A pharmaceutical company wants to expand their market. Company is a market leader in the
cardiovascular segment and has 15 years of rich experience. Its initial market survey has shown
that doctors’ prescription is very crucial in the new market and needs personal presentation by its
medical representatives. If you are a manager of that pharmaceutical company what are the
personal selling objectives you would have set?

2. A retail store in Ghaziabad is looking for right candidate to recruit as sales executive. Prepare
a recruitment and selection document to help retail store to find right employees.

3. A FMCG company selected 30 sales executives to sell their products in 30 districts of

Tamilnadu. Last fiscal company earned Rs 20 crore sales from the Tamilnadu market. It is
expecting to achieve 20 percent growth in the sales for this fiscal. Executives should meet
retailers and distributors push their products, take promotion activities, coordinate with depots,
collect market information, send reports to organization and establish good customer
relationship. You have been asked to set the quota for each sale executive.
 ASSIGNMENTS
MK0002
(2 credits)
Set 1
Marks 30
Consumer Behavior
Q.1Take any product of your choice (suggested example: wrist watches) and explain the
possible segments of market that could exist. (10 marks).

Q 2. With a diagram explain Maslow’s Hierarchy of Needs and its relevance to understanding
Consumer Behavior.( 10 marks).

Q 3. Case Study: A marketing Company, upon launching a new dish washing machine
designed for the Indian market, found by a survey at the end of one year, that most of its
potential consumers were in the awareness and interest stages of the Process of Adoption.
Formulate a one-page marketing strategy for this Company to ensure that those aware of and
interested in the machine are converted to the adopter category. (10 marks).

ASSIGNMENTS

Subject code- MK0003.

(2 credits)

Set 1

Marks 30

SUBJECT NAME- RETAIL MARKETING.

Note: Each Question carries 10 marks

1. Define Retailing, give its importance and explain retail market segmentation.
2. What do you mean by market strategy and explain in detail the retail strategic planning
process?
3. If you are planning to set up a retail store explain the steps involved in site selection and
the approach for the same. What factors you will keep in mind while analyzing the
feasibility of a site-Explain.
 4. Assignment

Marketing Research MK0004

Third Semester

Set 1

30 Marks

Answer all the questions. Each question carries 10 marks.

1. Explain the steps in marketing research design process ( 10 Marks)

2. Assume you are conducting the market research for a tooth paste company. Your manager has
asked you to collect primary data and secondary data required for the research. Suggest sources
of primary and secondary data required for the marketing research. (10 Marks)

3. Case study (10 Marks)

Mr. Amrut marketing manager for Marico Company is having extensive discussion with his sales
executives. The sales of parachute hair fall therapy are decreasing after the introduction of Dove
therapy by Hindustan Unilever limited. Management has asked Mr. Amrut to find the reasons for
the decrease in the sales. If you are one of the sales executive of Marico company how you
would have defined the research problem. Also, explain the sampling and measurement
techniques to be used for the research