Electronic Communication & Social Media 2013 Goals Goal 1: Facilitate internal communication initiatives so that 57% o em!

lo"ees are activel" see#in$ in ormation a%out &ltru 'ealth S"stem %" (ecem%er 2013 )measured %" email o!en rate*+ Continue use of altru.org/greencross and News Update emails to foster internal understanding and support for organizational updates, events and strategic initiatives. Develop plan to improve transparency through sharing service and quality scores on a monthly basis flash graphs!" Continue to improve News Update emails # incorporate message from leaders $%/month Centralize all internal communications # discuss combining &ltruNet and 'reen Cross with (nformation )ervices department &ltruNet # frequent cause of frustration" Continue to improve *edical )taff News and News for Nursing Develop and e%ecute a survey feature on the 'reen Cross for employees to measure communication initiatives on a constant basis. Continue trac+ing and reporting usage of internal communication on a monthly basis. Continue developing (t,s &ltru blog to increase employee engagement. Goal 2: Contri%ute to or$ani,ational initiatives that enhance communit" !re erence or &ltru+ (mprove transparency by sharing service and quality scores and measures on a monthly basis via altru.org -or+ with local organizations to share local or health.related news and events i.e. C/0" Develop engagement plan for Community 1vents 2 (nfo eNews Goal 3: Esta%lish %rand communities throu$h use o electronic tools+ Continue developing engagement plans for corporate social networ+ing tools 3aceboo+, 4witter, 5in+ed(n6 -ecommendation . &/0 (ec+ 17* (ncorporate social media into ads, releases, etc. )-ecommendation . 120 1an+ 1* 7pen access to social media sites for staff Develop plan to open access &ssist in educating staff on good use of social media Continue developing engagement plans/criteria for CD participation in brand communities (.e. *odern *om, 4ruyu, 0ariatrics, Da+ *inn, )pin for 8ids" See attached charters and !lans Continue development of news blog to feature on altru.org to engage community in newsworthy topics 9rovide :)) feed to ;(t,s &ltru< on &ltru,s homepage Develop subpages *odern *om, 3aces of &ltru, &ltru *oments, =ealth 2 3itness!" (mplement plan to improve consistency and quality of information available on altru.org

Continue page updates at least > pages/wee+" Develop hubs for brand communities, lin+ing all related information See attached !lan Collect, analyze and report data re6 website traffic.