Monday, October 26

7:30 a.m. Registration Open, Breakfast in Exhibit Hall

8:30-8:45 a.m. Welcome from Co-Chairs
Keynote Address
8:45-9:45 a.m.
Data Mining in the Financial Services Industry: Change We Need
Bart Baesens, Katholieke Universiteit Leuven (Belgium) & University of Southampton (United Kingdom)
9:45-10:00 a.m. Break, Exhibit Hall Open
Keynote Address
10:00-11:00 a.m. The High ROI of Data Mining for Innovative Organizations
John Elder, Elder Research, Inc.
11:00-11:30 a.m. Break, Exhibit Hall Open
Keynote Address
11:30-12:30 p.m. Optimal Design of Mailing Campaigns - Insights from a Series of Studies
Manfred Krafft, University of Münster
Lunch, Exhibit Hall Open
12:30-1:45 p.m.
Lunchtime Keynote (1:00-1:45 p.m.): Dr. Arthur Benjamin, Professor of Mathematics, Harvey Mudd College
“Come watch Dr. Benjamin perform his unique mixture of math and magic.”
FINANCIAL &
DATA EMERGING GENERAL EMERGING
MARKETING HEALTHCARE
AUGMENTATION TECHNOLOGIES ANALYTICS TECHNOLOGIES
SERVICES

Enterprise Value
Why Just Count Improving Drug
Customer Dynamics Optimization
Crime When You How to Translate Safety Through
& Data Fusion: Through Analytics - Mining
Can Prevent it: Data Mining Data Mining of
Revealing the Innovate and Transactional and
Changing Public Outputs into Observational
Evolution of Iterate Everywhere Time Series Data
1:45-2:45 p.m. Safety Outcomes Measurable Uplifts Healthcare
Customer
Concurrent with Operational in ROI Databases
Relationships Martin Ellingsworth, Michael Leonard
Sessions Analytics
ISO Innovative and Meredith John,
Mark Carmichael, Patrick Ryan,
Gary Class, Analytics and SAS
Colleen McCue, Eclipse GlaxoSmithKline
Wells Fargo & Cheryl Doninger,
MC2 Solutions, International Research &
Company SAS
LLC Development

Agenda subject to change

Monday, October 26 continued
2:45-3:00 p.m. Short Break, Exhibit Hall Open
FINANCIAL &
DATA EMERGING GENERAL
MARKETING HEALTHCARE MARKETING
AUGMENTATION TECHNOLOGIES ANALYTICS
SERVICES

Exploiting
Evaluation of
randomness for
The Riddle of Treatment Effect in
aCRM choice The Rolling Ball. Marketing
Suppression, Subgroups
Why Our Models Fail modeling: Random How to Earn Optimization for
Enhancement and Generated by
- Sometimes It's In MultiNomial Logit Customer Lifetime Increased
3:00-4:00 p.m. Co-Linearity in Survival Trees
the EDA and Random Loyalty in Retail Revenues
Concurrent Linear Regression
Interaction
Sessions Model Chakib Battioui,
Dudley Gwaltney, MultiNomial Logit Maarten Choudur K.
Eric Su, Ilya
SunTrust Bank Verschuere, Lakshminarayan,
Leonardo Lipkovich, and
Anita Prinzie, dunnhumby HP Laboratories
Auslender, SAS Mathew Rotelli,
University of
Eli Lilly
Manchester

4:00-4:45 p.m. Break, Exhibit Hall Open

DATA EMERGING FINANCIAL

GENERAL HEALTHCARE GENERAL
AUGMENTATION TECHNOLOGIES SERVICES
Generate Rating
Tiers Using
Data Augmentation Sample Space
Different GLM Using Data Mining
By Predicting Financial Data Partition Tests for
Experiences on Modeling to Identify Missed
Spending Pleasure Mining with Finding
Experiment Design Approaches: A Opportunities for
4:45-5:45 p.m. Using Commercially- Algorithmic Trading Associations
in Direct Marketing Topic of Predictive Cervical Cancer
Concurrent Available External Between Variables
Modeling on Screenings
Sessions Data Robert Golan, in Large Data Sets
Riku Mäkeläinen, Personal Lines
DBmind
TeliaSonera Insurance Pricing Terry Whitlock,
Philippe Baecke, Technologies, Inc. Olivier Thas,
BCBS Tennessee
Ghent University Ghent University
Jun Yan, Deloitte
Consulting LLP

5:45-7:15 p.m. Conference Reception, Exhibit Hall Open

Agenda subject to change

Tuesday, October 27
7:30 a.m. Registration Open, Breakfast in Exhibit Hall
8:30-8:45 a.m. Welcome from Co-Chairs
Keynote Address
8:45-9:45 a.m. Strategic Marketing Analytics During Turbulent Times
Will Neafsey, Ford Motor Company
9:45-10:00 a.m. Short Break, Exhibit Hall Open
Keynote Address
10:00-11:00 a.m.
Don't Bore Your Expert: How to Interactively Learn Classifiers from Unlabeled Data
Michael Berthold, University of Konstanz
11:00-11:30 a.m. Break, Exhibit Hall Open
Keynote Address
11:30-12:30 p.m. Net Lift Prediction Models: How to Maximize Marketing Impact and What Data Miners Can Learn from Presidential Campaigns
Kim Larsen, Charles Schwab & Co
12:30-1:45 p.m. Lunch, Exhibit Hall Open
RETENTION & SEQUENCE &
EDUCATION GENERAL LIFE CYCLE TRAJECTORY TEXT MINING
ANALYSIS ANALYSIS
Panel Discussion:
Teaching Data
Mining on Campus
and Online:
Opportunities and Impact on Understanding
Challenges The Power of the Customer Churn of Sequence Analysis Latent Semantics in
Group Processing Intensity of Sharing Technique in Textual Data
Goutam TBA Facility in SAS of User-generated Business
1:45-2:45 p.m.
Chakraborty, Enterprise Miner Content at an Nick
Concurrent Sessions
Oklahoma State; Online Service Katsutoshi Yada, Evangelopoulos,
Carl Lee, Central Sascha Schubert, Kansai University, University of North
Michigan; Ronald SAS Zainab Jamal, HP Osaka, Japan Texas & Terry
Klimberg, Saint Labs Woodfield, SAS
Joseph's; Mike
Speed, Texas
A&M; Tom
Bohannon, SAS
Agenda subject to change
Tuesday, October 27 continued

2:45-3:00 p.m. Short Break, Exhibit Hall Open

RETENTION & SEQUENCE &
EMERGING
EDUCATION GENERAL LIFE CYCLE TRAJECTORY TEXT MINING
TECHNOLOGIES
ANALYSIS ANALYSIS
Impact of an
Analytics Program
ApproxMAP : Text Mining to
on an Emergent Advanced Analytics
Long-Term Value Intelligent Discover Influential
Economy: The on Multi-Terabyte
Modeling in the Sequential Pattern Communications in
Mexican Case Datasets
Automobile Industry Mining via Social Movements
3:00-4:00 p.m.
TBA Alignment
Concurrent Sessions Viterbo H. Jonathan Goldman
Bruce Lund, Judy Spomer and
Berberena and Shawn Kung,
Marketing Hye-Chung Kum, Randall LaViolette,
González & Aster Data
Associates LLC University of North Sandia National
Guillermo Hijar, Systems
Carolina Laboratories
Universidad
Anahuac
4:00-4:45 p.m. Break, Exhibit Hall Open
RETENTION & SEQUENCE &
EDUCATION GENERAL GENERAL LIFE CYCLE TRAJECTORY TEXT MINING
ANALYSIS ANALYSIS
Active Use of Data
Incorporating Fuzzy
Mining in the Managing Your
Cluster
TBA Customer Life Brand Using Text
Winning Memberships
Cycle Management Trajectories Mining Analytics and
Presentations Within Enterprise
Vincent Granville, Process of a Network Analysis
4:45-5:45 p.m. Miner
Data Shaping Telecom Operator Shusaku Tsumoto,
Concurrent Sessions Third annual Data
Solutions & Shimane University Saratendu Sethi,
Mining Shootout Donald Wedding,
Click Forensics Robert Moberg and Teragram and
Winners SAS
Mattias Andersson, Barry deVille SAS
TRE

5:45 p.m. Conference Concludes

Agenda subject to change