Sales & Marketing Update

September, 2009

EDITORIAL FEATURES
• Advertising Age – September 14 editorial features: In book Special Report:
Media Mavens; Online: Media Mavens Sponsorship; September 21 editorial
features: The Blogger Issue: Bloggers Take Control; The Talentworks Career
Guide; September 28 editorial features: In book Special Report: 100 Leading
Media Companies; Online: 100 Leading Media Companies Sponsorship
• DMNews – September 21 editorial features: Search; Insurance; Printing &
Promotion; September 28 editorial features: Agency Roundtable; Food &
Beverage; Lead Generation; October 5 editorial features: Multichannel
Marketing; CPG; Lists; October 12 editorial features: Printing & Promotion;
Beauty/ Lifestyle; E-commerce; DMA ’09 Direct Marketing Association;
October 19 editorial features: CRM/ Database; Entertainment; E-mail
• Marketing News – October 15 editorial feature: Customer Satisfaction
Target Marketing – October editorial features: Direct Marketer of the Year;
Direct Mail: Transpromo; Web: Social Media; Fullfillment: Custom Portals;
Market Focus: Cosmetologists; Lists/Insert Media: Yoga Enthusiasts;
SEM/SEO

LAYOFFS
Arizona Mail Order Company, Inc
Tucson, AZ
Crosstown Traders and Arizona Mail Order Co. continue to reduce the size of their
Tucson operations, laying off 50 and 120 employees, respectively, according to layoff
reports filed with the state under the federal Workers Adjustment and Retraining
Notification Act.
Approximate Affected Workforce: 101-500 Arizona Daily Star

Albertsons LLC
Boise, ID
Bonita Springs, FL
Estero, FL
Lake Worth, FL
Albertsons plans to close four Florida stores and lay off more than 300 employees.
Albertsons, based in Boise, Idaho, notified the Florida Agency for Workforce
Innovation of the layoffs, effective Oct. 21. In all, more than 300 people will lose
work if the chain is unable to move them to another store. About 80 people work at
the Brandon Square store. Other closures are in Lee County's Bonita Springs and
Estero. The Lake Worth store is also closing.
Approximate Affected Workforce: 101-500 The Business Journal (Tampa Bay Florida)

Bashas' Inc.
Chandler, AZ
Tucson, AZ
Bashas' said it plans to lay off 102 workers from two Tucson-area stores. On Aug. 10,
the Chandler-based grocery chain announced it was seeking bankruptcy court
approval to close 14 stores. It indicated 300-plus Bashas' workers would be affected
statewide.
Approximate Affected Workforce: 101-500 Arizona Daily Star

JOB FAIRS
Career Concepts USA · Sales & Management
September 15 Phoenix, AZ
September 16 Denver, CO
September 23 Los Angeles, CA
September 23 New York, NY
September 23 Oak Brook, IL
September 24 Orange County, CA

SalesTrax
September 2 Cleveland, OH
September 3 Atlanta, GA
September 16 Boston, MA
September 17 New York, NY
September 23 Chicago, IL
September 24 Denver, CO

TRENDS
Social Networkers Vulnerable to Attacks
By Kenneth Hein, Brandweek, August 27, 2009

Sure everyone is Tweeting, friending one another on Facebook and getting LinkedIn,
but at what cost? A survey released today by the CMO Council and security software
maker AVG found that less than a third of social community members are taking
steps to prevent cyber attacks.

Of the 250 consumers surveyed in the second quarter of this year, 64 percent said
they change their passwords infrequently or never. Fifty-seven percent fail to adjust
their privacy settings on regular basis.

What's more, 21 percent accept contact offerings from members they do not know,
26 percent share files within social networks and 64 percent click on links offered by
contacts. Complicating matters is the fact that more than half of the people polled
said they let roommates and friends sign onto social networks using their computers.

By making themselves vulnerable, 55 percent of respondents said they have

encountered phishing attacks, 47 percent have been victims of malware and almost
20 percent have experienced identity theft.

"As social networking populations grow globally and the proliferation of niche social
networks and mobile offerings extends the reach of social communities, the threats
and vulnerabilities are escalating accordingly," said Donovan Neale-May, executive
director of the CMO Council, in a statement. "More frequent breaches and outbreaks
on popular social sites are a testament to the need for a more preventative mindset
and threat-alert culture among community users.