BM052-3.

5-2-BAS

INDIVIDUAL ASSIGNMENT

Page 1 of 1

BUSINESS ANALYSIS
This assignment is an individual assignment and is worth 30% of your total assessment. Your
assignment must be type written using font Times New Roman size 12, 1.5 spacing, justified
alignment, 1 inch margin on both sides of each page and properly bound. Your written report
should provide more than 2000 words but less than 3000 words. Cover page of the assignment
must include name, student ID, and subject code.
Business Strategy Analysis
Strategy is the direction and scope of an organization over the long-term: which achieves
advantage for the organization through its configuration of resources within a challenging
environment, to meet the needs of markets and to fulfill stakeholder expectations
In its broadest sense, strategic management is about taking "strategic decisions". In practice, a
through strategic management process has three main components: Strategy analysis, strategy
choice and strategy implementation.
Strategic analysis is all about the analyzing the strength of businesses' position and
understanding the important external factors that may influence that position. Strategic choice is
a process involves identifying strategic options, and then evaluating and selecting strategic
options. Strategy Implementation is a process translating the task into organizational action after
a strategy has been analyzed and selected.
You are required to choose a listed company which has been implementing business strategies to
answer the following:
1.
2.
3.

4.

Conduct a genera (pest analysis) and industry (potter 5 forces) current environmental
analysis in the context of chosen companys business operations.
(30 marks)
What are the resources, capabilities and distinctive competencies that posed by the
chosen company? Hence, how secure is the companys competitive advantage?
(25 marks)
Summarize the strategies adopted by the chosen company that enabled to make the
company gains its competitive advantages and promote its profitability based on its
internal variables and external environmental variables.
(25 marks)
Briefly describe the strategic issues and problems faced by the chosen company and
provide your recommendations on how these problems can be overcome.
(20 marks)
(TOTAL: 100 marks)

UCTI Level 2

Asia Pacific University of Technology & Innovation

201312

BM052-3.5-2-BAS

INDIVIDUAL ASSIGNMENT

Page 2 of 1

To attempt this assignment successfully, students need to display a wide range of business
analysis tools and are required to apply knowledge learn throughout the subject. Every question
should be assessed critically and rationally. References from books, articles or journals are
important to justify any knowledge tools apply to complete this assignment.

UCTI Level 2

Asia Pacific University of Technology & Innovation

201312