HR

ASSIGNMEN
T

ON

CONTEMPORARY HR PRACTICES IN

AGRO INDUSTRIES

SUBMITTED TO: SUBMITTED BY:

DR. DEBASISH DUTTA Divya Boddu

FACULTY 09020242007
SIIB MBA-AB (09/11)
SIIB
 INDEX

INTRODUCTION- WHY HRM IN AGRIULTURAL INDUSTRY????

HR PRACTICES IN ITC INDIA LTD.

HR PRACTICES IN DABUR

HR PRACTICES IN TATA TEA

HR PRACTICES RALLIS INDIA

CONCLUSION

REFERENCES
INTRODUCTION- WHY HRM IN AGRIULTURAL INDUSTRY????

Although agriculture contributes only a fifth of India’s GDP, its importance in the country’s
economic, social, and political fabric goes well beyond this indicator. Agriculture provides
livelihoods to 60 percent of the rural people, the majority of whom are poor, and remains vital
for the country’s food security. After the Green Revolution of the 1970s which enabled India
to achieve self-sufficiency in foodgrains, agricultural growth has slowed - from 3.5 percent in
mid 1980s to 1990s to less than 2 percent in mid 1990s to 2000s. Slow agricultural growth
and the consequent widening of the gap between rural and urban incomes has become a major
cause for concern.

Why for this is happening? There are various reasons behind this like population growth rate
is higher than that of agricultural productions growth rate. Agribusiness has a great role to
play in increasing production, productivity, processing of agricultural products, minimizing
losses far reach and many more.

In today’s globalize world, every country is facing challenges of cut throat competition,
privatization, liberalization, economy development and its allied problems. India is also
facing same problems along with development of rural India. To oversee these problems, all
countries look forward to the development of industry and business. By this view, business is
considered as a pillar for development of the country. In India more than fifty percent of
population live in rural area and are involved in agriculture practices. Thus there is a great
need to focus on rural India rather merely on business and industry.

Agricultural trends are changing everyday with the development of new techniques. To make
the best of emerging technologies, it is vital that agriculturalists receive continuous education
and training. This training is provided on topics such as pesticide management, use of better
seeds, irrigation and use of fertilizers among many others. Equally important is the process of
agricultural research and development to create cheaper and better farm practices.

Therefore agricultural organizations are trying to develop human resources and utilize their
whole potential for the organization development and in turn contribute to the nation’s
development.
ITC's human resource management systems and processes aim to create a responsive,
customer-centric and market-focused culture that enhances organisational capability and
vitality, so that each business is internationally competitive and equipped to exploit emerging
market opportunities.

RECRUITMENT:

ITC’S Recruitment objectives:

• To effectively manage the manpower recruitment in coherence with long term and
short term manpower planning of the organization through a standard recruitment and
selection policy.

• To proactively and systematically identify the recruitment needs in time. To ensure that
all the recruitment are within the manpower budget and as per the laid down policy.

• The recruited people with required level of skilled and aptitude for learning and growth.

Scope of recruitment:

This policy shall apply to all PERMANENT management position in the company including
the workmen.

Identification of vacancies:

1. Total permanent manpower strength/budget for organization has been sanctioned

by the board of directors.
2. All the recruitment has necessarily to be made within the approved
budget/strength only.
3. Vacancies against the sanctioned budget may arise due to:
• Retirement
• Turnover
• Natural Separation
 4. whenever a vacancy arise, the concerned department has to fill up the prescribed
manpower requisition form clearly indication the job description and
specification, time frame and send it to HR department.

Recruitment Sources:

The sources of recruitment may be broadly divided into two categories: internal sources
and external sources. On receipt of the Manpower Requisition (MPR) form HR
department will initiate action of sourcing the candidates as under:

1. Internal sources: As a matter of policy, the organization will encourage to fill

up the vacancies from within the existing people if they are fulfilling the
criteria and found suitable.

• In order to invite application from internal sources, notice/circular for

all such vacancies will be put up on the notice board.
• In case any permanent employee dies in harness due to accident or any
other reason, one depend son of deceased employee may be given
preference in employment with the company subject to his fulfilling the
eligibility criteria based on qualification and experience as well as
suitable vacancy in the company at that time.
• The conditions fulfilling the requirement may apply against internal
notification to HR department through their department.
2. Other sources: Other sources can be tapped for recruitment only when suitable
candidates are mostly available internally. Other sources may include the
following:
• internal data bank
• local employment exchange
• advertisement through newspaper
• Placement agencies.
Methods Of Recruitment: The following are the most commonly used method of recruiting
people.

1. Internal Method
 2. Direct Method
3. Indirect Method
1.INTERNAL METHOD:
PROMOTION AND TRANSFERS:

ITC Prefer to fill vacancies through promotion or transfers from within wherever possible.
Promotion involves movement of an employee from a lower level position to higher level
position accompanied by changes in duties, responsibilities, status and value and value.

It may lead to changes in duties and responsibility, working conditions, etc., but not
necessarily salary. Internal promotions and transfers certainly allow people greater scope to
experiment with their career, kindling ambitions and motivating them to take a shot at
something they might otherwise never have considered. The system, of course, works best for
young executives who are willing to take risks.

JOB POSITION

Job position is another way of hiring people from within. In this method, the
organization publicizes job openings on bulletin boards, electronic media and similar outlets.
Hindustan lever introduced its version open job position in early 2002 and over 40 positions
have since been filed through the process. HLL even allows its employee to under take career
shifts, for example from technical position system.

EMPLOYEE REFERRALS

Employee referral means using personal contacts to locate job opportunities. It is a

recommendation from a current employee regarding a job applicant. The logic behind
employee referral is that “ it takes one to know one” employee working in the organization in
this case, are encouraged to recommend the name of their friends working in other organization
for a possible vacancy in the near future. In fact, this has become a popular way of recruiting
people in the highly competitive information technology industry now a day. Companies offer
rich rewards also to employees whose recommendation are accepted after the routine screening
and examining process is over- and job offers extended to the suggested candidates.

2.Direct Method

Campus Recruitment
 It is a method of recruiting by visiting and participating in college campuses and their
placement centers. Here the recruiter’s visits reputed educational institutions such as IITs, IIMs
colleges and universities with a view to pickup job aspirants having a requisite technical of
professional skills. Job seekers are provided information about the jobs and the recruiter’s
inturen get a snap shot of job seekers through constant interchange of information with
respective institutions. A preliminary screening is done within the campus and the short listed
students are then subjected to the reminder of the selection process. In view of the growing
demand for young managers, most reputed organizations visit regularly and even sponsor
certain popular activities with a view to earn goodwill in the job market. Advantage of this
method include: the placement centre helps locate applicants and provides resumes to
organization; applicants can be prescreened; applicants will not have to be lured away from a
current job and lower salary expectation.

3.Indirect Method

Advertisement

This includes advertisement in news papers; trade, professionals and technical journals; radio
and TV etc. In recent time this medium became just as colorful lively and imaginative as
consumer advertising. The ad generally gives a brief outline of the job responsibilities,
compensation package, prospects in the organization etc. This method is appropriate when (a)
the organization intends to reach a large target group and (b) the organization wants a fairly
good no. of talented people who are geographically spread out.

Head Hunters

There is an influx of executive search agencies also known as head hunters who specialize in
selection of professionals for very senior or top posts, where applicants are in short supply and
employers have no time to go round in search of the best talents. Such vacancies are fewer and
far between and organizations prefer hiring a head hunter who maintains confidentiality of the
employer and are specialize in recruiting the best talent strictly as per the job specification. But,
these specialists bodies charges hefty professional fees. However, the high cost is outweighed
by the benefit of recruiting the best talent without going through the cumbersome and time
consuming process of internal recruitment system.
SELECTION PROCEDURE

Screening of Application :

• All application received from various sources will be screened by the

concerned department and HR based on the job description and
specification and the applicant profile.
• Shorting of prima facile suitable candidates who should be called for
test/interview shall be prepared.
• The ratio between the number of vacancy and the number of
candidate to be called for test/interview should normally be 1:5.
1. TEST:
• Depending on the requirement of the job if required, management may
conduct written/aptitude/psychometric/physical or any other test as
deem fit.
• Short listed application will be send formal letter for appearing test at
least 15 days in advance.
• Qualifying criteria for the test will be determined by the management
depending on the nature and requirement of the job.
3. INTERVIEW:

• All the candidates short listed for interview will be informed through a
formal call letter for attending interview at least 15 days in advance.
• The candidate will be interview by the interview panel.
4. FINAL SELECTIOM AND APPOINTMENT:
• Recommendation of the interview panel will be put up before the MD by the
HR Department for his approval.
• Candidates for the officer and above after interviewed by the panel will be
finally interview by the MD.
• Selection of candidates will be strictly on the basis of merit. Other things
being equal local candidate from state of Bihar will be given preference.
 • Appointment letter will be issued to the finally selected candidates after duly
approved by MD. However, in case appointment letter can initially be issued
to the candidates and the detailed formal appointment letter can be issued at
the time of joining.
• Before letter of appointment is issued to candidates HR department will
ensure the following:
1. Check and verify all the personal details furnished by the candidates.
2. Verify the certificates and other credentials.
3. Make necessary reference/antecedents verifications whenever
required.
5. Joining Formalities:

(a) Employees joining shall first report in the HR department

will facilitate in completing the joining formalities such as
filling of joining report and other necessary forms.
(b) HR department will ensure that the candidates will be
allowed to join subject to their being found medically.

ITC Payroll costs over the years

• The culture at Dabur gives full autonomy to its employees. Various training and
development programs like Young Manager Development Program, Prayas, Leading
and Facilitating Performance, Campus to Corpora and a balanced scorecard approach
for performance evaluation. These policies help the employees in realizing their
potential.
• In the year 2001, the company started putting HR systems in place to ensure that
organisational and individual goals were aligned. It began institutionalising
empowerment in the workplace
• A whistleblower policy was put in place. It sought to put a cap on business practices
that were out of character with Dabur‘s values. Employees can report such matters to
the heads of HR and investor relations, and the CFO. The policy is completely
confidential and has been running for three years now. To prohibit initiation of adverse
action against an employee or business associate or failing to take an otherwise
appropriate action, as a result of the employee‘s good faith disclosure of alleged
wrongful conduct to the “Standing Committee on Whistle Blowing” herein after
referred to as the Standing Committee.
• Recently, Dabur has adopted an innovative HR program of offering ESOPs to new
engineering and management trainees at the time of joining. This system is quite
unique in itself.
• Also in 2005, Dabur gave Bonus to its employees after 12 years. This boosted the
employee morale further.
• Recruitment is an integral and ongoing process in any organization. This holds true
for Dabur also. The company have a two-pronged approach in recruiting dynamic
professionals - lateral recruitments and the Management Trainee / Engineer
Trainee recruitments at entry level. The Management Trainee / Engineer Trainee
Programme have been a focus area to induct young and vibrant professionals at the
entry level. With every passing year, upgradations are made to it to make the learning
experience more enriching and rigorous with a greater focus on functional and
conceptual inputs and an objective learning evaluation system.
• An incentivised employee referral programme was kicked off, whereby existing
employees could refer candidates they thought to be suitable.
• Dabur was listed as a ―Great Place to Work‖, in a survey conducted by Grow Talent
& Company and Great Place to Work Institute, USA. Dabur was listed as the 10th
―Great Place to Work‖. The results were published in Business World dated February
2006.
 • The company believes that good HR policies, by themselves, don’t create a great
workplace. They need to be accompanied by ambition and a sense of daring.

Tata Tea is a vibrant Company with over 34,000 employees spread across the country. It is a
rare mixture of cultures, that of over 150 years old plantations and the dynamic and ever
changing world of fast moving consumer goods industry.

Tata Tea is today in the pre-eminent position of the world's largest integrated tea Company
powered by its most important resource - "people". Tata Tea's "People Philosophy " is driven
by the Tata Group Human Resources Mandate which says:

Attract good people.

Retain the better people.
Advance the best people.

The opportunity to work with one of the world's best Plantation Companies and one of India's
best Marketing Companies.

Career Growth based on Performance.

Attractive, Market based Pay that is linked to Performance.
Mobility across various functions and various Subsidiary and Sister Companies in India
and abroad.
Structured Career Leadership intervention Programmes for high performers to manage
their careers.
Need based and value added training programmes to prepare employees for future
growth.

Tata Tea recruits personnel mainly in the areas of

Plantation Management.
Sales & Distribution.
Brand Marketing.
Finance.
Information Technology.
 Tata Tea also takes in candidates from the Tata Administrative Service, the prestigious
leadership development programme of the Tata Group which attracts some of the finest young
talent available in the country.

The welfare and the well being of Tata Tea's large workforce - about 34,000 employees and
their families drawn largely from the weaker sections of the society is of paramount
importance to the company. The company has put in dedicated effort and large expenditure,
entirely voluntary, that has gone into upgrading the quality of life of the workforce.

Significant contribution to the country's social, cultural and environmental development.

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Rallis India is one of India’s leading agrochemicals companies, with a century old tradition of
servicing rural markets and the most comprehensive portfolio of pesticides for Indian
farmers. The Company is known for its deep understanding of Indian agriculture, sustained
relationships with farmers, quality agrochemicals, branding and marketing expertise and its
strong product portfolio. Rallis is also recognized for its manufacturing capabilities and
ability to develop new processes and formulations supported by the capability to register new
products. It has marketing alliances with several multinational agrochemical companies,
including FMC, Nihon Nohyaku, DuPont, Syngenta, Makhteshim Agan and Bayer
Cropscience.
The Rallis HR philosophy is based on TATA Group's HR Philosophy to - Attract the good,
Retain the better and Advance the best. It believes in PRAGATI - People Related Actions for
Growth and Achievement Through Transformation and Involvement and to create a culture of
Learning, Competitiveness, Ownership and Excellence.
Rallis India Limited chooses the leading On-demand Performance Management System
EmpXtrack to manage performance of its employees, a web-based software.
EmpXtrack Performance Management System will act as a catalyst in HR's initiatives to
advance performance driven culture in the company. EmpXtrack will enable employee's to
align their goals to business objectives of the company.

Speaking on the occasion, Tushar Bhatia, President of Saigun Technologies said, “We are
proud to be the part of Rallis India's endeavors to take its Human Resources Management
practices to new heights. We are confident that EmpXtrack Performance Management System
with its user-friendly interface and powerful features will help Rallis employees in taking
control of their goals and performance.
CONCLUSION:

If we consider whole country as a business house then all people of the country will act as
important human resource of the country. If proper utilization of these human resources for
the development of the country is took place, then these human resources will act as most
important asset of the country. HRD practices are one of the important tools in development
of Human Resources of the country. Therefore there is a great need to undertake HRD
practices for the optimum utilization of country people which will result in whole
development of country. If we will concentrate on development of rural area / Agriculture by
applying suitable HRD parameters, it will anticipate in-depth research of the current rural
scenario in India with the challenges poses and the approach of HRD practices towards the
rural/Agriculture environment.
REFERENCES:

www.dabur.com

www.itcportal.com

www.quickmba.com

www.rallis.co.in
www.scribd.com

www.tatatea.com