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Module Guide
Contents
Contents International Management Decision Making ........................................................................................... 1 1. Key Information .....................................................................................................................................2 2. Introduction to the Module ................................................................................................................... 2 3. Intended Learning Outcomes .............................................................................................................. 2 4. Outline Delivery ................................................................................................................................... 4 4.1 Attendance Requirements ................................................................................................................. 5 5. Assessment ......................................................................................................................................... 5 6. How is My Work Marked? ................................................................................................................... 11 7. Assessment Criteria and Marking Standards ..................................................................................... 14 8. Assessment Offences ........................................................................................................................ 16 9. Learning Resources ........................................................................................................................... 18 10. Module Evaluation ........................................................................................................................... 18 11. Report on last delivery of module .................................................................................................... 20 12. Appendix 1...................................................................................................................................... 21
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1. Key Information
Module/Unit title: International Management Decision Making Module Leader: Dr Noah Karley Lord Ashcroft International Business School Room LAB 322 East Road, Cambridge CB1 1PT Extension: 5739 Email: noah.karley@anglia.ac.uk Module Tutor: Dr Zrinka Mendas Campus: Cambridge Every module has a Module Definition Form (MDF) which is the officially validated record of the module. You can access the MDF for this module in three ways via: the Virtual Learning Environment (VLE) the My.Anglia Module Catalogue at www.anglia.ac.uk/modulecatalogue Anglia Ruskins module search engine facility at www.anglia.ac.uk/modules All modules delivered by Anglia Ruskin University at its main campuses in the UK and at Associate Colleges throughout the UK and overseas are governed by the Academic Regulations. You can view these at www.anglia.ac.uk/academicregs. A printed extract of the Academic Regulations, known as the Assessment Regulations, is available for every student from your Faculty Office (all new students will have received a copy as part of their welcome pack). In the unlikely event of any discrepancy between the Academic Regulations and any other publication, including this module guide, the Academic Regulations, as the definitive document, take precedence over all other publications and will be applied in all cases.
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outcomes. For this module, in particular, on its successful completion students will be expected to be able to: LO1: Evaluate the ways in which economic and financial forces impinge on management decision making within a multinational context. LO2: Examine the relationship between organisational design and strategic development within an international framework. LO3: Critically assess the role of the market in the decision making process of the international manager. LO4: Apply appropriate mathematical and problem solving techniques to clarify the nature of managerial decision making. 3 These intended learning outcomes are linked to the assignment coursework. The assignment aims at verifying students understanding of the economic environment and the role of the market conditions in shaping managerial decisions. Students are expected to apply and transfer their theoretical knowledge to the concrete settings of a selected international company. The assignment questions are chosen in such a way to serve as a bridge for direct applications of the principles, techniques and concepts of economics to managerial problems of an international business enterprise. More details on the assessment task can be found in Sec.5.
SKILL
Communication (oral) Communication (written) Commercial Awareness Cultural sensitivity Customer focus Data Handling Decision making Enterprising Flexibility Initiative Interpersonal Skills Leadership/Management of others Networking Organisational adaptability Project Management Problem Solving and analytical skills Responsibility Team working Time Management Other
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4. Outline Delivery
A summary outline of the module is presented in the table below. This is then organised in a more detailed outline on a week-by-week basis (lectures and seminars). Please note this is an indicative schedule and there may be changes to it. Proposed topics to be covered 1 2 3 4 5 6 7 8 9 10 11 12
Introduction to the Module: Firms and Managerial Objectives Managerial Decision making process Economic principles and management decision making Demand and supply estimations and forecasting Production functions and cost estimation Market structures and pricing strategies Financial and investment decisions and cost of capital Macroeconomic Environment of Business Business in the International Environment Management, organisational change and competitive behaviour Government regulations and management decisions Module Revision
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5. Assessment
This module is assessed by means of an assignment of no more than 4,000 words. Written assignments must not exceed the specified maximum number of words. All assignments that do so will be penalised. The penalty is at the discretion of the marker, but will certainly result in a reduction of the mark awarded. Your word count should be inserted before the list of references. The completed assignment must be submitted by 5pm GMT on Monday 6th January 2014. All coursework assignments and other forms of assessment must be submitted by the published deadline which is detailed above. It is your responsibility to know when work is due to be submitted ignorance of the deadline date will not be accepted as a reason for late or non-submission. Any late work (however submitted) will NOT be accepted and a mark of zero will be awarded for the assessment task in question. Work submitted after this date will receive a mark of 0 unless an extension has been approved in advance of this deadline. The only exceptions to this rule are those who have received an extension from a student advisor (the LAIBS student advisor is Jeremy Vanner jeremy.vanner@anglia.ac.uk). Requests for short-term extensions will only be considered in the case of illness or other cause considered valid by the Student Adviser. These must normally be received and agreed by Student Adviser in writing at least twenty four hours prior to the deadline. Important: The assignment below is provisional and requires the approval of the external examiner. The assignment to be submitted will be confirmed by the end of teaching week three. There are four assignment questions. You must address all four questions to complete the assignment satisfactorily. Your assignment must be submitted in a sans serif font Arial or Calibri and 12-point font size. Line spacing should be double.
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Assignment The assignment must be based on a firm of your choice that has international presence. You will need to conduct detailed research of the company and to consider this in the light of the theoretical and applied issues discussed in the module. Consideration must be given to among others, the following aspects: Brief background information; Market share of firm (both domestic and international); and The nature of the industry within which the firm operates
Questions to explore Your assignment is based on this information and the further detailed research you must undertake on the economics of the industry within which the firm operates. You will need to consider the information you collected alongside important theoretical issues in managerial economics to produce effective answers to the questions set out below. Although there are 4 questions each relates to the chosen company and thus must be presented in one academic essay, which will then contribute to your final mark as set out in the marking scheme below. Questions LOs LO1, 1. Research and analyse the nature of competition in the domestic industry within which the LO2, chosen company/firm operates with reference to the following features: market shares, LO3, market structure and concentration ratio. Present arguments from the firms s tandpoint in LO4 regard to market competitiveness and any impact on consumers interests. LO1, 2. Identify and assess price/non-price strategies that the company employs to reach its LO3, current position in the domestic market. Provide concrete examples to illustrate your points. LO4 Consider the companys strategy for collecting detailed information about its customer base and for targeting its offerings based on that information. Discuss how this relates to demand estimation. LO1, 3. Collect and present data on the performance of the company over the last five years and LO2, its main rivals (at least two of your choice) in the domestic market in terms of sales and share LO4 price movements. Compare and discuss the performances by suggesting reasons behind the observed data. LO1, 4. Identify and assess the entry strategies that the company has employed to reach its LO2, current size in the global market. Provide concrete examples to illustrate the points you LO3 make. Consider the companys global market share and its main competitors on the global market.
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Structure Should contain an introduction including background of the chosen case study, summaries of your approach, the main body and conclusions. Sections and subsections should be well-transitioned and follow in a logical order. 35 Marks Knowledge & Understanding Should demonstrate knowledge and understanding of economic theories. The economic concepts under consideration should be clearly defined. It should contain appropriate and insightful connections between economic theories and the real-life business issues of the chosen company. 35 Marks Analysis The essay should contain comprehensive analysis of the issues under consideration. It should include empirical evidence to support arguments. It should demonstrate insightful and independent thinking. 15 Marks Figures, Tables & Data Should demonstrate an excellent use of supporting evidence (figures, tables, and data); figures and tables should be referred to, presented well and sufficiently described in the text. 5 Marks Citations & References Sources should be properly cited within the text and a full reference list provided in a correct and consistent Harvard System of Referencing convention at the end of the essay. Note: The marking scheme allows flexibility, and it is by no means exhaustive. Further Instructions Your answers to the assignment questions must be presented in the form of an academic essay. You should use sections and subsections to set apart your answer to each question. You must ensure that your answers display both theoretical understanding of the issues involved, as well as well-developed arguments supported by empirical evidence. You must include relevant theories and concepts that have been covered in the module and you must demonstrate the use of wide variety of sources in your research to support the arguments you are making. Your work should contain data, figures (including graphs) and tables. Do not rely solely on the textbooks, but use a range of journal, newspaper and business magazine articles. It is essential that you use the Harvard Referencing System and it is recommended that you download the Universitys Guide to the Harvard Referencing System from the library website. You must provide a list of references, ordered alphabetically, in the end of your work. Submission For this module you are required to submit your final assignment via Turnitin. Students work which contributes to the eventual outcome of the module (i.e., if it determines whether you will pass or fail the module and counts towards the mark you achieve for the module) is submitted electronically through Turnitin. Academic staff CANNOT accept work directly from you. The assignment will be submitted and marked using an online system - Turnitin. Detailed instructions on how to submit are available on the VLE.
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SID
ONLINE SUBMISSION AND FEEDBACK THROUGH GRADEMARK At the post date you will get your feedback through Turnitin/Grademark. We have implemented this online feedback system to give you the following benefits: More timely receipt of your feedback; Better quality feedback; The ability to hand in your work online; Reduction in time spent queuing to hand in and pick up your assignments; The ability to receive marker feedback when it is posted, regardless of your location; Reduction of both yours and the universitys carbon footprint by no longer printing work.
HOW TO VIEW YOUR FEEDBACK Click on the class that you wish to view and then you will see the assignments for the module listed. Click the blue view button to open up the document viewer. A new window will open and you will see your feedback on the right-hand side of the screen. Or click on the grey arrow to download a copy of your assignment and feedback.
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POINTS TO NOTE 1. The due date as seen in eVision is the official submission deadline. Any late work will NOT be accepted and a mark of zero will be awarded for the assessment task in question. Do not leave it until the last minute to submit your work the system becomes extremely busy and can be slower during the period of the deadline. 2. Grademark final submission classes will become available 10 working days before the final submission date. Be aware that work can only be submitted ONCE to these classes and cannot be removed or changed. 3. All work submitted MUST be entitled by your Student ID number. 4. Any work handed in via the iCentre will NOT be marked. 5. The Originality Report is automatically generated by Turnitin on submitting work. A paper copy of the originality report is not required. 6. The Originality Report will not be used to make assessment decisions unless concerns arise as to poor academic practice, plagiarism, or collusion. The report may then be considered as part of the normal investigatory procedures undertaken by the academic team and the Director of Studies (again, please see Section 10 of the Assessment Regulations). 7. Re-sits and extensions are also to be submitted via Turnitin. New Turnitin classes will be created for re-sits. 8. Full details as on submitting to Turnitin, the Originality Report, and a FAQs list, can be located on the module VLE. If you have experience submission difficulties, please email: LAIBS_Grademark_Support@anglia.ac.uk All coursework assignments and other forms of assessment must be submitted by the published deadline which is detailed above. It is your responsibility to know when work is due to be submitted ignorance of the deadline date will not be accepted as a reason for late or non-submission.
5.2 Submitting your work [Students in all other locations at Associate Colleges]
All student work which contributes to the eventual outcome of the module (i.e. if it determines whether you will pass or fail the module and counts towards the mark you achieve for the module) is submitted according to your institutions guidelines. Academic staff CANNOT accept work directly from you.
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Any late work will NOT be accepted and a mark of zero will be awarded for the assessment task in question. You are requested to keep a copy of your work.
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Internal moderation a sample of all work for each assessment task in each module is moderated by other Anglia Ruskin staff to check the standards and consistency of the marking External moderation a sample of student work for all modules is moderated by external examiners experienced academic staff from other universities (and sometimes practitioners who represent relevant professions) - who scrutinise your work and provide Anglia Ruskin academic staff with feedback, advice and assurance that the marking of your work is comparable to that in other UK universities. Many of Anglia Ruskins staff act as external examiners at other universities. Departmental Assessment Panel (DAP) performance by all students on all modules is discussed and approved at the appropriate DAPs which are attended by all relevant Module Leaders and external examiners. Anglia Ruskin has over 25 DAPs to cover all the different subjects we teach. This module falls within the remit of the LAIBS Department of Economics, International Business and Operations Management DAP. The following external examiners are appointed to this DAP and will oversee the assessment of this and other modules within the DAPs remit:
ECONOMICS, INTERNATIONAL BUSINESS AND OPERATIONS MANAGEMENT External Examiners Name Mr Colin Allen Dr Ozlem Bak Dr Kenny Crossan Dr Des Doran Dr Frans Somers Academic Institution University of Greenwich University of Brighton Napier University, Edinburgh University of Sussex None (practitioner) Position or Employer Senior Tutor Senior Lecturer Economics Lecturer Senior Lecturer Owner/Consultant SBC
The above list is correct at the time of publication. However, external examiners are appointed at various points throughout the year. An up-to-date list of external examiners is available to students and staff at www.anglia.ac.uk/eeinfo. Anglia Ruskins marking process is represented in the flowchart below:
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Work is marked by Module Leader and Module Tutor(s)1. All marks collated by Module Leader for ALL locations2
Any issues?
YES
NO Students receive initial (unconfirmed) feedback Unconfirmed marks and feedback to students within 20 working days (30 working days for Major Projects)
Any issues? NO Marks submitted to DAP5 for consideration and approval Confirmed marks issued to students via e-Vision Marks Approved by DAP5 and forwarded to Awards Board
YES
1 2
All work is marked anonymously or double marked where identity of the student is known (e.g.in a presentation) The internal (and external) moderation process compares work from all locations where the module is delivered (e.g.Cambridge, Chelmsford, Peterborough, Malaysia, India, Trinidad etc.) The sample for the internal moderation process comprises a minimum of eight pieces of work or 10% (whichever is the greater) for each marker and covers the full range of marks Only modules at levels 5, 6 and 7 are subject to external moderation (unless required for separate reasons). The sample for the external moderation process comprises a minimum of eight pieces of work or 10% (whichever is the greater) for the entire module and covers the full range of marks DAP: Departmental Assessment Panel Anglia Ruskin has over 25 different DAPs to reflect our subject coverage
DAP4 Stage
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7. Assessment Criteria and Marking Standards 7.2 University Generic Assessment Criteria
ANGLIA RUSKIN UNIVERSITY GENERIC ASSESSMENT CRITERIA AND MARKING STANDARDS LEVEL 7
Level 7 is characterised by an expectation of students expertise in their specialism. Students are semi -autonomous, demonstrating independence in the negotiation of assessment tasks (including the major project) and the ability to evaluate, challenge, modify and develop theory and practice. Students are expected to demonstrate an ability to isolate and focus on the significant features of problems and to offer synthetic and coherent solutions, with some students producing original or innovative work in their specialism that is worthy of publication or public performance or display.
Generic Learning Outcomes (GLOs) Mark Bands Outcome Knowledge & Understanding
Exceptional analysis of key issues/concepts/ethics with very clear originality and autonomy. Exceptional development of conceptual structures and argument making an exceptional use of scholarly conventions. Demonstrates independence of thought and a very high level of intellectual rigour and consistency. Work pushes the boundaries of the discipline and may be considered for external publication
90-100%
80-89%
Achieves module outcome(s) related to GLO at this level
Outstanding analysis of key issues/concepts/ethics with clear originality and autonomy. Outstanding development of conceptual structures and argument making an exemplary use of scholarly conventions. Demonstrates independence of thought and a very high level of intellectual rigour and consistency
70-79%
Excellent analysis of key issues/concepts/ethics. Excellent development of conceptual structures and argument making excellent use of scholarly conventions. Demonstrates independence of thought and a high level of intellectual rigour and consistency
60-69%
Good analysis of key issues/concepts/ethics. Development of conceptual structures and argument making consistent use of scholarly conventions Satisfactory knowledge of key issues/ concepts/ethics in discipline. Descriptive in parts but some ability to synthesise scholarship and argument. Minor lapses in use of scholarly conventions A marginal pass in module outcome(s) related to GLO at this level A marginal fail in module outcome(s) related to GLO at this level. Possible compensation. Satisfies qualifying mark Basic knowledge of key issues/concepts/ethics in discipline. Generally descriptive, with restricted synthesis of existing scholarship and little argument. Use of scholarly conventions inconsistent
50-59%
40-49%
30-39%
Limited knowledge of key issues/concepts/ethics in discipline. Largely descriptive, with restricted synthesis of existing scholarship and limited argument. Limited use of scholarly conventions.
20-29%
10-19%
Fails to achieve module outcome(s) related to this GLO. Qualifying mark not satisfied. No compensation available
Little evidence of knowledge of key issues/concepts/ethics in discipline. Largely descriptive, with little synthesis of existing scholarship and little evidence of argument. Little evidence of use of scholarly conventions.
Little evidence of research skills, use of learning resources and problem solving. Major problems with structure/ accuracy in expression. Team/Practical/Professional skills virtually absent. Very weak academic/intellectual skills. Little evidence of use of scholarly conventions Inadequate use of research skills, learning resources and problem solving. Major problems with structure/accuracy in expression. Team/Practical/Professional skills absent. Extremely weak academic/intellectual skills. Inadequate use of scholarly conventions
Inadequate knowledge of key issues/concepts/ethics in discipline. Wholly descriptive, with inadequate synthesis of existing scholarship and inadequate argument. Inadequate use of scholarly conventions.
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No evidence of knowledge of key issues/concepts/ethics in discipline. Incoherent and completely but poorly descriptive, with no evidence of synthesis of existing scholarship and no argument whatsoever. No evidence of use of scholarly conventions. No evidence of use of research skills, learning resources and problem solving. Incoherent structure/accuracy in expression. Team/Practical/Professional skills nonexistent. No evidence of academic/intellectual skills. No evidence of use of scholarly conventions
1-9% 0%
Awarded for: (i) non-submission; (ii) dangerous practice and; (iii) in situations where the student fails to address the assignment brief (eg: answers the wrong question) and/or related learning outcomes
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8. Assessment Offences
As an academic community, we recognise that the principles of truth, honesty and mutual respect are central to the pursuit of knowledge. Behaviour that undermines those principles weakens the community, both individually and collectively, and diminishes our values. We are committed to ensuring that every student and member of staff is made aware of the responsibilities s/he bears in maintaining the highest standards of academic integrity and how those standards are protected. You are reminded that any work that you submit must be your own. When you are preparing your work for submission, it is important that you understand the various academic conventions that you are expected to follow in order to make sure that you do not leave yourself open to accusations of plagiarism (e.g. the correct use of referencing, citations, footnotes etc.) and that your work maintains its academic integrity.
Definitions of Assessment Offences Plagiarism Plagiarism is theft and occurs when you present someone elses work, words, images, ideas, opinions or discoveries, whether published or not, as your own. It is also when you take the artwork, images or computer-generated work of others, without properly acknowledging where this is from or you do this without their permission. You can commit plagiarism in examinations, but it is most likely to happen in coursework, assignments, portfolios, essays, dissertations and so on. Examples of plagiarism include: directly copying from written work, physical work, performances, recorded work or images, without saying where this is from; using information from the internet or electronic media (such as DVDs and CDs) which belongs to someone else, and presenting it as your own; rewording someone elses work, without referencing them; and handing in something for assessment which has been produced by another student or person.
It is important that you do not plagiarise intentionally or unintentionally because the work of others and their ideas are their own. There are benefits to producing original ideas in terms of awards, prizes, qualifications, reputation and so on. To use someone elses work, words, images, ideas or discoveries is a form of theft. Collusion Collusion is similar to plagiarism as it is an attempt to present anothers work as your own. In plagiarism the original owner of the work is not aware you are using it, in collusion two or more people may be involved in trying to produce one piece of work to benefit one individual, or plagiarising another persons work. Examples of collusion include: agreeing with others to cheat; getting someone else to produce part or all of your work; copying the work of another person (with their permission); submitting work from essay banks; paying someone to produce work for you; and
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Many parts of university life need students to work together. Working as a team, as directed by your tutor, and producing group work is not collusion. Collusion only happens if you produce joint work to benefit of one or more person and try to deceive another (for example the assessor). Cheating Cheating is when someone aims to get unfair advantage over others. Examples of cheating include: taking unauthorised material into the examination room; inventing results (including experiments, research, interviews and observations); handing your own previously graded work back in; getting an examination paper before it is released; behaving in a way that means other students perform poorly; pretending to be another student; and trying to bribe members of staff or examiners.
Help to Avoid Assessment Offences Most of our students are honest and want to avoid committing assessment offences. We have a variety of resources, advice and guidance available to help make sure you can develop good academic skills. We will make sure that we make available consistent statements about what we expect. You will be able to do tutorials on being honest in your work from the library and other support services and faculties, and you will be able to test your written work for plagiarism using TurnitinUK (a softwar e package that detects plagiarism). You can get advice on how to use honestly the work of others in your own work from the library website (www.libweb.anglia.ac.uk/referencing/referencing.htm) and your lecturer and personal tutor. You will be able to use TurnitinUK, a special software package which is used to detect plagiarism. TurnitinUK will produce a report which clearly shows if passages in your work have been taken from somewhere else. You may talk about this with your personal tutor to see where you may need to improve your academic practice. We will not see these formative TurnitinUK reports as assessment offences. All students in Cambridge and Chelmsford are also expected to submit their final work through TurnitinUK as outlined above. If you are not sure whether the way you are working meets our requirements, you should talk to your personal tutor, module tutor or other member of academic staff. They will be able to help you and tell you about other resources which will help you develop your academic skills.
Procedures for assessment offences An assessment offence is the general term used to define cases where a student has tried to get unfair academic advantage in an assessment for himself or herself or another student. We will fully investigate all cases of suspected assessment offences. If we prove that you have committed an assessment offence, an appropriate penalty will be imposed which, for the most serious offences, includes expulsion from Anglia Ruskin. For full details of our assessment offences policy and procedures, see Section 10 of the Academic Regulations at: www.anglia.ac.uk/academicregs.
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9. Learning Resources
9.1. Library Lord Ashcroft International Business School libteam.aibs@anglia.ac.uk
Reading List Resources Key textbooks Baye, M., 2010. Managerial Economics and Business Strategy, 7th Edition, McGraw-Hill (MEBS). Notes We will draw on thIS books mainly for our understanding of the principles of economics coverage in the module. These are other textbooks that cover the material in this module. These are useful books by experienced authors. It is often useful to read more than one explanation of a concept, especially if finding it hard to understand. Copies should be available in the library. There will be cross references between these websites, but exploring them will provide useful material, resources and ideas.
Textbooks Sloman, J., Hinde, K., and Garratt, D., 2013. Economics for Business, 6th Edition, Pearson Education (EB); Griffiths, A., and Wall, S., 2012. Applied Economics, 12th Edition, Pearson Education (AE); Griffiths, A., and Wall, S., 2011. Economics for Business and Management ,13th Edition, Pearson Education (EB); Keat, P., and Young, P., 2009. Managerial Economics, 6th edition FT/Prentice Hall (ME). Other Useful Websites Kantar Worldpanel http://www.kantarworldpanel.com/en Competition Commission http://www.competition-commission.org.uk/ London Stock Exchange http://www.londonstockexchange.com/home/homepage.htm Any broadsheet newspaper
Additional notes on this reading list Link to the University Library catalogue and Digital Library http://libweb.anglia.ac.uk/ Link to Harvard Referencing guide http://libweb.anglia.ac.uk/referencing/harvard.htm Where necessary further useful reading list will be provided at the end of each lecture
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Please help us to help you and other students at Anglia Ruskin by completing the Module Evaluation survey. We very much value our students views and it is very important to us that you provide feedback to help us make improvements. In addition to the Module Evaluation process, you can send any comment on anything related to your experience at Anglia Ruskin to tellus@anglia.ac.uk at any time. September 2013
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This form should be completed by module tutors (where there is more than one delivery) and forwarded to Module Leaders who compiles the results on to one form for use at the Programme Committee and other methods of disseminating feedback to students.
Module Code and Title: Anglia Ruskin Department: Location(s) of Delivery: Academic Year: Enrolment Numbers (at each location): Module Leader: Other Module Tutors:
Student Achievement Provide a brief overview of student achievement on the module as evidenced by the range of marks awarded. A
detailed breakdown of marks will be available at the Departmental Assessment Panel.
Semester/Trimester:
Feedback from Students Briefly summarise student responses, including any written comments
Module Leader/Tutors Reflection on Delivery of the Module, including Response to Feedback from Students (including resources if appropriate)
Developments during the current year or planned for next year (if appropriate)
External Examiners Comments State whether the external examiner agreed the marks and/or commented on the module
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THIS INFORMATION ONLY APPLIES TO STUDENTS WHO ARE UNSUCCESSFUL IN THEIR FIRST SUBMISSION DRAFT VERSION AWAITING EXTERNAL EXAMINER APPROVAL
Assessment will be confirmed before the re-assessment period
The re-assessment for this module consists of one part: Type of assessment Research based Assignment Consult the module leader/and or tutor for advice along with feedback then rework and improve the original assignment which is unique to the student. The marking scheme is identical to that for the first attempt, see section 5. Word or Submission dates time limit 4000 Resit period: 21st July, 2014
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