Number

AS91382

Version

Page 1 of 2

Achievement Standard
Subject Reference Title Level Subfield Domain Status Planned review date 3 Business Studies 3.4 Develop a marketing plan for a new or existing produ t Credits ! Assessment "nternal

Business #perations and Development Business Studies $egistered 31 De em'er 2(14 Status date Date version ublished 1% &ovem'er 2(11 1% &ovem'er 2(11

)*is a *ievement standard involves developing a marketing plan for a new or existing produ t. Achievement Criteria Achievement Develop a marketing plan for a new or existing produ t. "# lanator$ Notes 1 )*is a *ievement standard is related to t*e Teaching and Learning Guide for Business Studies, -inistr. of /du ation, at *ttp011seniorse ondar..tki.org.n213 The New Zealand Curriculum, 4earning -edia, -inistr. of /du ation, 2((%3 and Te Marautanga o Aotearoa, -inistr. of /du ation, 2((8. Assessment will involve a sele tion from t*e 'usiness ontent and on epts related to Business Studies 4evel 8 4earning #'5e tive #ne in t*e Teaching and Learning Guide for Business Studies. 2 Develo a mar!eting lan t.pi all. involves setting marketing aims, explaining t*e market situation, reating a marketing strateg. and writing a marketing plan t*roug* stating 'usiness knowledge relevant to t*e marketing plan stating a -6ori 'usiness on ept7s8 w*ere relevant to t*e marketing plan. Develo an in"de th mar!eting lan t.pi all. involves full. explaining t*e market situation, reating a sound marketing strateg. and writing a sound marketing plan t*roug* in luding 'usiness knowledge relevant to t*e marketing plan Achievement with !erit Develop an in+dept* marketing plan for a new or existing produ t. Achievement with "#cellence Develop a ompre*ensive marketing plan for a new or existing produ t.

&ew 9ealand :ualifi ations Aut*orit. 2(13

Number

AS91382

Version

Page 2 of 2

in luding a -6ori 'usiness on ept7s8 w*ere relevant to t*e marketing plan.

Develo a com rehensive mar!eting lan t.pi all. involves evaluating t*e market situation, reating a t*oroug* marketing strateg. and writing a t*oroug* marketing plan t*roug* integrating 'usiness knowledge relevant to t*e marketing plan integrating a -6ori 'usiness on ept7s8 w*ere relevant to t*e marketing plan. 3 4 < ! % Mar!eting aims refer to mission statement and orporate o'5e tives. The mar!et situation refers to marketing audit, S;#) anal.sis, marketing assumptions. Mar!eting strateg# refers to marketing o'5e tives, S-A$) goals, fore asting, ontingen . plans. Mar!eting lan refers to marketing 'udget and detailed a tion plan for implementation and future monitoring. =onditions of Assessment related to t*is a *ievement standard an 'e found at www.tki.org.n21e1 ommunit.1n ea1 onditions+assessment.p*p.

Re lacement %nformation )*is a *ievement standard repla ed unit standard 228<%. &ualit$ Assurance 1 >roviders and "ndustr. )raining #rganisations must *ave 'een granted onsent to assess '. &9:A 'efore t*e. an register redits from assessment against a *ievement standards. 2 #rganisations wit* onsent to assess and "ndustr. )raining #rganisations assessing against a *ievement standards must engage wit* t*e moderation s.stem t*at applies to t*ose a *ievement standards. =onsent and -oderation $e?uirements 7=-$8 referen e (233

&ew 9ealand :ualifi ations Aut*orit. 2(13