Role of reality TV as a consumer socialisation agent of teenagers in a developing country

A Survey Questionnaire
Your completion of this questionnaire will be greatly appreciated. All information will be treated in strict confidence.

Study Conducted By:

University of Western Sydney

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On completion, Please return it to the researcher

If you have any questions regarding this questionnaire or the study please contact: d. !idhwanul "aq: #Phone$ %& ' ()*'+&',, -a.: %& ' ()*'++//, email: m.haq0uws.edu.au 1chool of ar2eting, 3oc2ed 4ag &,(, Penrith 1outh 56 718 &,(,, 9niversity of 8estern 1ydney, Australia.

Any concerns about this research you have should be directed to: :he ;.ecutive Officer, ;thics in "uman !esearch 6ommittee, 9niversity of 8estern 1ydney, !ooms <.&.=* to <.&.*=, -irst -loor, 4uilding <, 1econd Avenue, <ingswood 718 ',+,, Australia. -acsimile: %& ' +,=%/(/*. Your completion of this questionnaire will be ta2en to indicate your consent to participate in the study.

Study of Reality TV )RTV* as Consumer Socialisation Agent

%+planatory 'otes:

Coverage :his study will cover teenagers from urban middle and lower social classes in a developing country #4angladesh$. W,o s,ould ans-er t,e .uestionnaire/ :eenagers, who watch reality :> #!:>$, answer the questionnaire. T,e .uestions :he questions require your considered opinion. Please answer the questions on the basis of your e.periences of watching !:>, which results in consumer socialisation. 1ome of the questions may appear similar, but your answer to each question will enable us to scientifically assess the responses and draw valid conclusions.

Confidentiality and use of data All the data gathered through this survey will be held in the strictest confidence. :he data gathered in this survey will be used in several reports, including a doctoral thesis. In all publications resulting from this survey only aggregated total figures will be published.

A0 On a scale of & to ,, where & is strongly disagree and , is strongly agree, to what e.tent do you agree or disagree with the following statements? #1lease circle t,e num2er t,at 2est reflects your agreement and disagreement on t,e follo-ing statements* Strongly 3isagree Strongly Agree & ' = + * % , Statement
I watch !:> I pay close attention when I watch !:> I read about !:> in news papers I would attend a public appearance if my favorite !:> character from the show were there I imagine how I would act in a similar situation shown on !:> I watch other programs that include contestants from the !:> show I wish I could be on !:> shows !:> is @ust li2e real life I wish I could watch !:> on web !:> provides me a lot of information !:> ma2e me aware about particular brands I understand product usage instruction from !:> !:> helps me to recall about certain products !:> is a good way to learn about what productsAbands are available in mar2et :he opinion of my favorite !:> celebrities influence me to say positive things about products or brands to other people Advertisements shown in !:> gives me new product ideas I prefer the brands that sponsor !:> to increase my brand awareness !:> ma2es me creative to do some thing new #e.g., ma2eup, hair style$

Strongly 3isagree
& & & & ' ' ' ' = = = = + + + + * * * *

Strongly Agree
% % % % , , , ,

& ' = + * % , & ' = + * % , & & & & & ' ' ' ' ' = = = = = + + + + + * * * * * % % % % % , , , , ,

& ' = + * % , & ' = + * % , & ' = + * % , & ' = + * % , & ' = + * % , & ' = + * % , & ' = + * % ,

B0 "or eac, of t,e follo-ing .uestions4 please tic5 ) B * t,e ans-ers t,at apply to you from t,e options provided4:
a. In which of these age groups you belong to? &=C&* years b. 8hat is your gender? ale c. In which class you are currently in? DDDDDDDDDDDDD d. 8hat is the highest educational level your father completed? 7o -ormal ;ducation 4ellow 116 "16 e. 8hat is the highest educational level your mother completed? 7o -ormal ;ducation 4ellow 116 "16 f. 8hat is your fatherFs occupation? "ouse duties 8hite collar @ob g. 8hat is your motherFs occupation? "ouse duties 8hite collar @ob 4lue collar @ob Others #please specify$ CCC 4lue collar @ob Others #please specify$ CCC 116 Eraduate and above 116 Eraduate and above -emale &%C&( years

h. In which of the following groups your total annual household income falls into #:a2a$? =/,///C*/,/// ,&,///C(/,/// I. In which suburb you live in?CCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCC *&,///C,/,/// (/,/// Plus

THA'$ 6 U V%R6 #UCH " R 6 UR ASS&STA'C% A'3 C 7 1%RAT& '