The only dedicated and internationally recognised Coffee & Tea Expo in the Middle East

2013 SHOW REPORT

The International Coffee & Tea Festival 2013 set a

fresher precedence
for the regions coffee & tea industry

ICTF 2013 kicked off on November 6th at one of Dubais most prominent hospitality venues, the Meydan IMAX Gallery. Following 4 days of extensive trade & business interaction, hosting of the UAE Barista and Latte Art Championships and SCAA training, ICTF brought an extremely advantageous coffee & tea showcase to a triumphant close on November 9th.

The 5th edition opened the floodgates for specialty coffee and tea in the region and raised the bar of appreciation and service.

Visitor Profile
From existing and aspiring caf owners, HORECA and hospitality professionals, F&B buyers and specifiers, to general consumers who are beginning to demand a better cup.

Over 6,500 visitors attended ICTF 2013, tasted some of the best coffees and teas available in the market today and witnessed truly groundbreaking equipment that was exclusively unveiled at the event

The Royal Visit

The main headline was the gracious visit by the Ruler of Dubai and Vice President of the UAE, HH Sheikh Mohammed bin Rashid Al Maktoum along with the Crown Prince of Dubai, HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, both of whom visited the show and interacted with many of the exhibiting companies. The royal visit accurately reflected the support from the UAE administration towards the regions caf landscape, in turn, validating the shows mission of advancing our coffee & tea industry to the next level and paving the way for much more sustainable business practices.

We are thrilled with the tremendous response we received at the International Coffee & Tea Festival this year which is an accurate reflection of the huge potential that the Middle East hospitality market presents. Our high quality of tea products from Germany were very well received at the show and our stall was inundated with trade visitors shortly after opening.

Markus Zbinden

Germany

Bellis General Trading LLC

This event showed us that people in the Middle East are now willing to spend more money on a variety of tea blends. We have developed some promising contacts at the show and we look forward to converting the valuable business leads into clients in the following weeks.

The only dedicated and internationally recognised Coffee & Tea Expo in the Middle East

2013 SHOW REPORT

The Trade Floor

The show hosted local and international companies offering innovative and quality-driven products and equipment that truly push the boundaries of specialty Coffee and Tea. Visitors browsed through a range of stimulating coffee and tea displays, engaged with exhibitors and discovered a range of brands new to the region.

HEADLINERS
The Espresso + Brew Bar
This was the zone for coffee lovers to sample some of the most premium coffees that are new to the region all in their purest form, prepared with cutting edge brewing methods and state of the art coffee machines that push the specialty limits and add a new dimension to craft espresso. This coffee bar was a hit among visitors and exhibitors alike and successfully served its purpose in showcasing, educating and wow-ing the palate of visitors.

SHOW

The World Coffee Championships

(National Level)

The Judges

The Winners

World Barista Championship (WBC) Certified Guest Judges convened from various parts of the world to Advocated by the Specialty Coffee Association of deliberate on the taste, cleanliness, technical skill America (SCAA) and licensed by World Coffee Events and overall efficiency and presentation of the (WCE), the National UAE Barista and UAE Latte Art espressos, cappuccinos and signature beverages Championships embody the highest competition prepared and served by contestants within their level, calling attention to excellence in the 15 min performance time. preparation of coffee, celebrating the Barista profession and pairing science with the art of serving great coffee. These Championships are the primary pathway for the UAE to have representation at the World-level Championships with the winner having the opportunity to represent the UAE at the following years World Barista Championship

Mr. Kushal Balami, from raw

Coffee won the Barista Champion title and with it, the honour to to represent the UAE at the next World Barista Championship in Italy in 2014.

A close runner-up and a first-time participant at the Barista Championship was Armiel Alkuino, from La Marquise who delivered an excellent performance. The winning title of the UAE Latte Art Championship 2013 went to Nouman Qureshi from Icons Coffee who consistently created and served outstanding Latte Art designs to the judges during the competition.

"We strongly support ICTF for giving a strong voice to the specialty segment of the hot beverage industry in the Middle East, and provide a business-intensive platform to coffee and tea distributors to promote themselves. ICTF and the organiser's personal approach and initiative to raise awareness of specialty tea in this region is truely evident and by collaborating with the show, we are hoping to open up pathways for increased trade opportunities and enhance the standard of the industry in the future."

Sri Lankan Tea Board

Ranjith Abeykoon

The only dedicated and internationally recognised Coffee & Tea Expo in the Middle East

2013 SHOW REPORT

The SCAA Coffee Training Sessions

The event hosted the region's first ever coffee roasting workshops with internationally recognised certifications 6 workshops in the art of craft roasting, green coffee grading, decaffeination and coffee brewing led by industry acclaimed experts and SCAA certified instructors from USA.

The
is a one-stop destination for all facets of coffee, tea and specialty caf products, equipment and services in the Middle East. It attracts industry professionals from GCC territories, the Levant region, North and South Africa, Central Asia, Iran, and the Indian sub-continent.

THE EXHIBITOR EXPERIENCE

If you are in the coffee and tea business, participating at this event is very essential. It was a good opportunity to meet people in the industry, both locals and UAE residents.

Orit Mohammed UAE

Boon Coffee

Exhibiting at ICTF was a phenomenal success for us this year. The show is very popular and heavily attended by the HORECA, F&B and hospitality professionals from across the Middle East. We met a large number of people who discovered Attibassi at the show followed by an influx of enquiries from supply chain officials. Our participation at the Intl Coffee & Tea Festival was instrumental for Attibassi and we tremendously look Sean Vanian forward to participating next year as well.

Ararat International
Italy

Exhibiting at the ICTF 2013 played a pivotal role in our business development and sales efforts for this year. The event gives us a very effective platform through which we are able to promote our brand in the Arab world and create fresh new sales channels for our products. The show was very well organised and introduced us to quality B2B visitors from the HORECA and hospitality sector who were pleased to learn more on what we can offer them. Roman Wehbe t was also an honour to have HH Sheikh Mohammed visit the show this year as his presence showed strong support for the coffee & tea fraternity in this region. Russia

Etiket Tea & Coffee Trading

Probat Werke
Germany

Jens Roelofs

We very much enjoyed participating at the ICTF this year and received a high footfall of coffee professionals and coffee lovers who were interested in knowing more about our products. We are very confident that we would be able to translate the business leads we have secured at this show into loyal customers in the future. We will be showcasing our products at the ICTF next year as well, as we believe that a consistent association with the show will significantly add to our long-term marketing efforts in this region.

We are very pleased with the outcome of our participation at the International Coffee & Tea Festival. Synesso was successfully launched within the Middle East region at this show which truly showcased excellence in an industry-relevant format. Our sponsorship at this event proved to be a worthy investment in our eyes, with our espresso machines attracting the attention of many who seek to advance their coffee services above all else currently available in the market. We have established various business leads through the event and we look forward to being involved once again in the 2014 edition.

Mark Barnett USA

Synesso Inc.

The only dedicated and internationally recognised Coffee & Tea Expo in the Middle East

2013 SHOW REPORT

ICTF 2013 AT A GLANCE

BUSINESS CATEGORIES
OTHER RETAIL DISTRIBUTOR GROCERY/CONVENIENT STORE HOTEL MANUFACTURER/SUPPLIER ROASTER FRANCHISE OPERATOR IMPORTER/EXPORTER UNIVERSITY/COLLEGE/HOSPITAL BAKERY CATERING SERVICES RESTAURANT INDEPENDANT CAFE

SHOW STATISTICS

ICTF 2013 set a new benchmark and opened doors for many international businesses looking to expand their reach throughout the Middle East.
AREA OF INTEREST
3%

6% 4% 19%

Green Bean Suppliers Tea Suppliers Roasters Caf Designers/Consultants

32% 9%
1%

9%
2% 2%

Caf/ Restaurant Furniture Suppliers Caf Equipment Suppliers Caf Art Suppliers Smallwares & Caf Accessories Suppliers Caf Food Suppliers Financial Advisors Others

13%

200

400

600

800

1000 1200 1400 1600

21%

OF TRADE VISITORS REPRESENTED

32% Were interested in Caf Suppliers

19% Were interested in Tea Suppliers
13% Were interested in Caf Accessories
Suppliers

RESTAURANTS

AUTHORIZED BUYERS
BUSINESS CLASSIFICATION

40% of ICTF visitors were

COFFEE OR TEA?
interested in 38% Were Coffee
WHEREAS

12%
of Visitors represented

88%
of Visitors represented

Interested in 30% Were Tea Remaining visitors were interested in

Start-up Business

Established Business
4,138

62% had been to previous editions of the show

both Coffee & Tea products & services

38% were

2,536

first time visitors

ICTF 2013 welcomed over

6,500 visitors
from over 20 countries

= 1k

ICTF 2013 attracted people from all around the world, with the majority visiting from the UAE and the GCC. Exhibitors met with an audience of industry professionals, prospective buyers, restaurateurs and business people, resulting in extensive lead generation and business deals.

The only dedicated and internationally recognised Coffee & Tea Expo in the Middle East

2013 SHOW REPORT

We look forward to seeing you next year at the Sixth edition of the International Coffee & Tea Festival from 12th to 15th November 2014. For more information and for stand bookings, please visit www.coffeeteafest.com