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Po erd $% & HQ'lrStore("o)

Training Guide

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Disclaimer:
This work may not be copied, sold, used as content in any manner or your name put on it until you buy sufficient rights to sell it or distribute it as your own from us and the authorized reseller/distributer. E ery effort has been made to be accurate in this publication. The publisher does not assume any responsibility for errors, omissions or contrary interpretation. !e do our best to pro ide the best information on the sub"ect, but "ust reading it does not guarantee success. #ou will need to apply e ery step of the process in order to get the results you are looking for. This publication is not intended for use as a source of any legal, medical or accounting ad ice. The information contained in this guide may be sub"ect to laws in the $nited %tates and other "urisdictions. !e suggest carefully reading the necessary terms of the ser ices/products used before applying any acti ity which is, or may be, regulated. !e do not assume any responsibility for what you choose to do with this information. $se your own "udgment. &ny percei ed slight of specific people or organizations, and any resemblance to characters li ing, dead or otherwise, real or fictitious, is purely unintentional. %ome e'amples of past results are used in this publication( they are intended to be for e'ample purposes only and do not guarantee you will get the same result. #our results may differ from ours. #our results from the use of this information will depend on you, your skills and effort, and other different unpredictable factors. )t is important for you to clearly understand that all marketing acti ities carry the possibility of loss of in estment for testing purposes. $se this information wisely and at your own risk.

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Table of Content
Introdu*tion W,o are e! ",a'ter I& T,e Histor% of .a*e$oo/ ",a'ter II& W,% to use .a*e$oo/! ",a'ter III& W,at e2a*tl% is a .a*e$oo/ Page! ",a'ter I4& 5 Ste's to .a*e$oo/ 6ar/eting Su**ess Ste' 3& Pi*/ %our To'i*9 Identif% %our target )ar/et9 Ste' 7& "reate %our .a*e$oo/ Page A**ount9 t,e rig,t one9 Ste' +& "reate %our "o:er I)age9 not $rea/ing t,e rules9 Ste' ;& "reate %our Profile Pi*ture9 a:oiding *onfusion9 Ste' -& "reate t,e <A$out= se*tion9 engaging t,e :isitor9 Ste' >& Using .a*e$oo/ Ta$s9 a$solutel% a)a?ing9 Ste' 0& Posting9 getting t,e )ost out of it9 Ste' 5& Getting Li/es9 @ui*/l% and safel%9 "on*lusion Resour*es Get Your Wor/ Aone Professionall% Additional S'e*ial Bonuses + 0 1 3+ 78 73 7+ 75 ++ +> +0 ;-; >0 >5 >1 08

Introdu*tion&
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Thanks for buying from us and welcome to the latest and highly effecti e .a*e$oo/ 6ar/eting 6ade Eas% Training Guide, 1,,created by the masters of the NEW, Uni@ue and Hig, Qualit% PLRCTrainings .a*tor%. HQ'lrStore(*o). The complete and high /uality training that will surely guide you to easily and effecti ely position your online or offline business o er 0acebook in no time. This 0acebook Training Guide is going to e'pose the e'act strategies that will ta/e %ou $% t,e ,and and 'osition %our $usiness o:er t,e largest and )ost used So*ial 6edia Site e:er, in the shortest possible time. #ou will be able to /uickly and safely build a huge army of clients or customers 1,,- targeted to your business. #ou will be able to effecti ely contact your new and e'isting clients or customers in order to scale your business into a whole new le el of success.

5 Si)'le Ste's are All T,at You Need


1 ery easy to follow steps are more than enough to get you where you really want to be.

#ou don2t ha e to worry anymore about wasting your time. #ou don3t ha e to worry anymore about old and ineffecti e 0acebook 4arketing %trategies that are still on the web.

The only thing you ha e to be worry about is to read e ery single word of this guide and apply it.

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#ou will ha e a lot of screen pictures as well that will show you specifically about e ery step of the process. 6a ing access to the 0acebook 7ideo Training Guide will make e ery step a lot easier.

6illions of Aollars in In:est)ents


4illions of dollars ha e been in ested in 0acebook during a short period of time in order to gi e outstanding benefits to you and your business. 0acebook has a lot of great and powerful tools that will gi e your business a whole new le el of interaction with your potential customers or clients and this course will show you the best ones. 8ut all this information about these great functions 0acebook actually offers to its users can certainly be o erwhelming. 0or that reason t,is e2*ellent *ourse s,o %ou reall% need to /no ill ta/e %ou $% t,e ,and and ,at %ou ste' $% ste', to'i* $% to'i* and tool $% tool

in order to position your business on

0acebook the easiest way possible, using the most effecti e tools and in the shortest time possible. &fter you read this course you can certainly say that you finally know the most effecti e strategies you need to apply in order to establish your brand on 0acebook and scale your business into a whole new le el that will ne er be the same again. 0acebook is amazing and you will see why we are so confident in saying that. !e are so e'cited to be part of a new %uccessful 8usiness %tory. Your Stor%.

W,o Are We!


!e definitely are the solution for all of your product creation limitations and headaches for your )nternet 4arketing %uccess.
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HQ'lrStore(*o) is an amazing monthly membership site whose principal mission and ision is to gi e you e ery single thing you need in order to build a good and really profitable business online. 4ore importantly, we help you set up a profitable business on complete autopilot in the shortest possible time. There are + e'tremely important things you really need to ha e in order to make great money o er the web.
1. The first thing you will need is a 'rodu*t with high /uality

and aluable information.


*. The second thing you need is an attracti e, well written and

good con erting sales 'age(


+. 0inally, you will surely need a /uality sales funnel that will

surely skyrocket your business. %/ueeze page to build list, a /uality report like this one :#ou got from us;, follow up emails and a thank you page to deli er the product to the buyers !e run a 388D NEW, Uni@ue and onl% Hig, Qualit% PLRC Trainings .a*tor% based on the hottest and most lucrati e markets online( and this is how we are so able to reach our strongest desire. gi e you e ery single thing you need to make your own highly lucrati e and successful )nternet marketing history. Thousands of dollars and countless hours is what it takes to run this type of factory, and that3s because we are the only creators of e erything which is included inside e ery package. That3s who we are and we are so happy for you to en"oy our /uality and we are so ready as well to gi e you a warm welcome to our membership.
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Be a Part of Our 6e)$ers,i' and Be*o)e Our Ne2t Su**ess Stor%E "li*/ Here

Chapter I: The History of Facebook


0acebook is the largest online social networking site in the whole planet, now crossing the mark of ha ing 1.,,, million users worldwide. )ts name comes from the collo/uial name gi en to the book that students get at the start of a new academic year in some uni ersities in the $.%.
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4ark >uckerberg, together with his college roommates at the 6ar ard $ni ersity :Eduardo %a erin, &ndrew 4c?ollum, @ustin 4osko itz and ?hris 6ughes; created 0acebook back in 0ebruary *,,5, of course not ha ing any idea of the mar elous growth it has had in the world today. 0acebook is a A1,, billion alue creation that is now freely and easily a ailable to anyone and especially to any business as well. 4y intention here is not to bore you with history and all that, so here you ha e the principle history aspects that you really need to know about 0acebook and why it is such a great ehicle to use to scale your business to a complete new le el of social interaction with your e'isting and potential customers and clients.

I)'ortant .a*e$oo/ E:ents&

The predecessor of 0acebook back in *,,+ was called 0acemash 0acemash attracted 59, isitors and **,,,, photo iews in its first four hours online 0acemash was not a success because of Begal problems, that3s how 0acebook was created in *,,5 &t the beginning, its online address was thefacebook.com 0acebook was a website initially limited to 6ar ard students, and later was e'panded to other colleges. 0acebook continued its e'pansion by gi ing access to high school students in *,,9. )n that same year, 0acebook decided to register a new domain name called facebook.com, which was worth A*,,.,,,
1

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&ccel partners in ested more than A1* million in 0acebook back in *,,9( Cim 8reyer in ested A1 million as well. Dn *,,<, 0acebook decided to allow anyone 1+ years or older to create an account. Dn Dctober *,,=, 4icrosoft in ested A*5, million in 0acebook for ad ertising, rising 0acebook3s implied alue up to A19 billion.

Dn Canuary *,,1, 0acebook was ranked as the most used social networking ser ice. )n Eo ember *,1,, 0acebook3s alue reached the A5, billion mark, surpassing e8ay and becoming the third largest $.%. !eb company.

4ore people isited 0acebook than Google for the week ending 4arch 1+, *,1, )n 4arch *,11, stri ing to boost cyber security, 0acebook decided to remo e *,,,,, profiles e ery single day for arious infractions like spam, inappropriate content and underage use.

0acebook started trading on the E&%@&F on 4ay *,1*, in that same year 0acebook announced &pp ?enter, an online mobile store which sells applications that connect to 0acebook.

&ctually in *,1+ as well, 0acebook announced Graph %earch, which pro ides users with a precise answer rather than a link to an answer.

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Chapter II: Why to Use Facebook?


.a*e$oo/ "rossed 3 Billion UsersE
0acebook has become the number 1 website in the world as of

*,1+ 0inally, here you see how fast this absolutely amazing social site has grown in less than a decade.

Date August 26, 2008 April 8, 2009 September 15, 2009

Active Users 100,000,000 200,000,000 300,000,000


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February 5, 2010 uly 21, 2010 a!uary 5, 2011 "ay 30, 2011 September 22, 2011 April 24, 2012 $ct%ber 4, 2012 "arc& 31, 2013

400,000,000 500,000,000 600,000,000 #00,000,000 800,000,000 900,000,000 1,000,000,000 1,110,000,000

I Aare You to 6a/e t,e .ollo ing Test&


Take a moment at the T7 and watch how in almost e ery commercial, you will see how a company or people ask you to check out their 0acebook page and be part of their community. &nd e en more impressi e is the fact that if you ask all of your friends if they already ha e a 0acebook account, )2m absolutely sure that 1, out of 1, will say yes. @o you think that it will be a lot easier to find all of your e'isting and potential clients and customers using 0acebookH )3m sure you do. )2m absolutely sure that if you ask those friends what they use the most when they are online. 0acebook, Google or Email, )2m so confident they will say 0acebook. 0acebook is e erywhere. &ctually 0acebook.com is the top site on the planet. #ep that3s correct, 0acebook has "ust beat Google,
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according to &le'a.com and has become the number 1 website

in the world now in *,1+


%o this is your chance to make the most out 0acebook by applying e ery one of the following techni/ues that will surely skyrocket your business3 online presence in a matter of days.

E%e O'ening .a*e$oo/ fa*ts&


There are o er 1 billion people on 0acebook and more than 9,,,,,, login each and e ery day

9 new 0acebook profiles are created e ery second. That means new potential clients and customers "oin 0acebook constantly

Dn a erage, users spend *, minutes per isit. This is plenty of time for you to reach them with your business.

91,,,,, comments are posted e ery minute. This means potential engagement and iral power.

5*- of marketers say 0acebook is critical or important to their business.

%ome uni ersities ha e stopped distributing eImail accounts. Guess whyH

9+- of shoppers who click through from a 0acebook Page make a purchase. That is a significant amount of commercial power.

?onsumers who follow a link to a


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91- of fans are more likely to purchase from brands they JlikeK on 0acebook, so you better make sure many people like your business on 0acebook.

retail site from 0acebook spend an a erage of A1,,. That means 0acebook traffic is aluable for businesses, don3t you thinkH

<1- of marketers say 0acebook ads are effecti e in fan and customer ac/uisition. @o you think they are making some money out of itH Df course they are.

6ere in *,1+, a 0acebook fan :like; is worth an a erage of A1=9, arying from brand to brand. This is a *1- increase from *,1,.

The LD) of social media ensures that your business will still e'ist in 9 years. )f that3s what you want, you "ust need to create a 0acebook page for your business.

!e don3t ha e a choice. The /uestion isn3t whether we do social media( the /uestion is how well we do it. )n this 6ighly Effecti e 0acebook Training guide you will know e'actly what to do.

Chapter III: What exactly is a Facebook Page?


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& personal 0acebook account is something completely different from a 0acebook page. & 0acebook page is a web page you create and connect to the 0acebook platform. & personal 0acebook account is simply an account for personal use. & 0acebook page is what was called a Jfan pageK when it originated. )n order to create a 0acebook page, it is not necessary to ha e a personal 0acebook account. #ou can create it inside of your personal 0acebook account or as a separate and new 0acebook business account( howe er, there is no connection whatsoe er between your personal 0acebook account and your 0acebook pages e'cept for administrati e purposes. &nd yes, it is possible to create multiple 0acebook pages. The big differences and great benefits between them are. Personal 0acebook &ccount
Personal use )nteraction with your own

0acebook Page
7arious topics )nformational

use
)nteraction with clients and

friends and family.


Bimited to 9,,,, friends to

people sharing same passions.


$nlimited reach to interact

interact with

with who decides to JBikeK the page.

#ou can name the $LB of your 0acebook page howe er you want. This gi es your page an incredible buzz and makes it more detectable for search engines across the )nternet. Booking like this. https.//www.facebook.com/youreallycoolfacebookpage
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The newest 0acebook technology for its pages is called a TimelineII a more organized and powerful set of tools which allow iewers to browse your 0acebook history by year.

This includes ideos, posts, links, and images you published, and is organized by day, month, and year. This is a brilliant way to show people what your business is all about and how great it has become since its beginning.
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#ou can create any kind of 0acebook page about any topic of your choiceIIBocal 8usiness or Place, ?ompany, Drganization or )nstitution, 8rand or Product, &rtist, 8and or Public 0igure, Entertainment and ?ause, or ?ommunity. Eow let me break down a particularly succesful e'ample of a 0acebook page. The official 0acebook page of amazon.com. https.//www.facebook.com/&mazonHfrefMts

1.

"o:er I)age

7( Profile Pi*ture

+( Ti)e in Histor%
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;( Ho )an% 'eo'le ,a:e <li/ed= t,is 'age and ,as s,ared it it, t,eir friends

-( Button ,ere %ou )a% agree %ou <Li/e= t,is 'age(

>( T,is is ,ere %ou )a% *onta*t t,e ad)in of t,e 'age(

0( .a*e$oo/ Page t%'e and Aes*ri'tion

5( .a*e$oo/ Ta$s for t,e A''s


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1( A$out Se*tion

38( Posting Bo2

33( .riends of %ours t,at alread% <li/ed= t,e 'age

37( Posts alread% )ade $% t,e Ad)inistrator of t,e 'age

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!ell ) guess that3s enough for a really clear e'ample of a 0acebook Page or Timeline. Eow is the time to create your own 0acebook Page. Lemember that in order to create a 0acebook Page you will need to ha e access to a free Personal 0acebook account. )f you don2t ha e one :which would be weird; you can "ust start by creating the 0acebook Page and they will gi e you the chance to create one as part of the process. The following chapters will be what you really need to in order to do a step by step process in order to establish your 8usiness o er 0acebook the easiest way possible, and in the shortest time. 6ere you will find the most necessary components of a highly successful 0acebook 4arketing ?ampaign.

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Chapter I : The ! "teps to Facebook #arketing "$ccess


6ere are the 1 important steps ) am going to e'plain in detail inside this guide.

Ste' 3& Pick #our TopicN )dentify your target marketN Ste' 7& ?reate a 0acebook Page &ccountN the right oneN Ste' +& ?reate your co er imageN not breaking the rulesN Ste' ;& ?reate your profile pictureN a oiding confusionN Ste' -& ?reate the J&boutK sectionN engaging the isitor Ste' >& $sing 0acebook tabsN absolutely amazingN
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Ste' 0& PostingN getting the most out of itN Ste' 5& Getting JBikesKN /uickly and safely

Ste' 3& Pi*/ %our To'i*9 Identif% %our target


)ar/et9
The first thing you need to do is clarify what your business is all about, what your brand is, and what your purpose is in the marketing world. The following /uestions will help you to clarify and understand what the marketing ision of your business is all about. W,at /ind of 'eo'le are %ou tr%ing to rea*,! )3m really sure you already know the type of people that your ser ices are directed to. #ou see them constantly, they contact you as well if necessary, and that will tell you what kind of person are they and how you can treat them. W,at do t,e% loo/ li/e! &re they fat or skinnyH 4ale or femaleH Dld, young or middleIagedH W,at are t,e% loo/ing for! !hat is the final goal they are after based on the ser ice you pro ideH !hat feeling are they trying to reach with itH @o they need it to feel happyH @o they need it to sur i eH & lot of needs must be taken care of for a person to sur i al. W,at do %ou a*tuall% do for t,e)! 4aybe you are already offering a ser ice for that audience. That will gi e you a great ision

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of what e'actly you need to inform any new people that fit into that same audience. W,at /ind of infor)ation ould t,e% $e interested to /no a$out and 'a% for! #ou already know the needs of your customers( you know e'actly what kind of information will be highly helpful to them in order to help them to satisfy those needs. !hy don3t you "ust create a great infoIproduct about itH Ho )u*, )one% are t,e% a*tuall% 'a%ing %ou for it! Onowing how much you usually charge them for your ser ice is a ery important indicator, because if you decide to create a product like a report, a ideo training, software or something directly related to your audience, you may simply be able to figure out the price tag you can easily stamp to it. Ho ould t,e% li/e to rea*, t,at *ontent! )s it 7ideo, &udio, !ritten, or 8loggingH This is important to know. #ou may "ust think about it. Think on their limitations to read, hear, watch or use the computer. )f they can do e erything you can "ust ask them what they would like to know about stuff. @o they like to readH @o they like to watch ideosH @o they like to hear audiosH W,ere are t,e% fro)! 4aybe you ha e an audience that comes from other cities or e en countries. That will happen a lot on 0acebook. #ou need to target e ery one and adapt your information to all of them at the same time. W,at are %our *o)'etitors offering to %our audien*e! )n the marketing world it is ery important to study the competition that targets your e'act audience. !hat do they generally offerH !hat things do they offer that you don3tH @o they ha e more clientsH @o they work additional hoursH @o they co er a lot more needs than youH
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"an %ou offer a $etter ser:i*eF'rodu*t t,an %our "o)'etitors! Dnce your know e erything about your successful competitors you can "ust offer the same thing, but with your personal touch plus a lot more great things that they are not offering. #ou can ha e special offers, free samples, free call consultation, special discounts, etc. These /uestions are ery important in deciding how to establish your business o er 0acebook. #ou can position almost any kind of business o er 0acebook because 0acebook is more than "ust a website or a ser ice( it is a large audience of people with real human needs who are waiting for you and your ser ice to satisfy them.

Ste' 7& "reate a .a*e$oo/ Page9 t,e rig,t


one9
This is the $LB you can use to ha e direct access to the 0acebook page creation interface. https.//www.facebook.com/pages/create 6ere you see the interface( you "ust need to pick an option according to your business.

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There are many categories you can base your 0acebook Page on. This is a ery important section because it will be the beginning of something great for your business, and it is essential that you do it correctly. The category you select here will define the JType of PageK you will create for your business on 0acebook. There are + important things you should know before going on to the ne't step of the creation process.
3( T,e "ategor%( #ou will be able to edit your ?ategory at any

time inside the administration panel.


7( T,e Page Na)e( #ou will able to change your Page Eame

only if the page has fewer than *,, likes, after which you won 2t be able to change it again.
+( T,e .a*e$oo/ Pages Ter)s& Please carefully read the

0acebook Pages Terms so that you don2t break any rules and 0acebook doesn3t shut down your page at any time. )t3s short enough, so please read e ery wordP ?heck this little bo' once you ha e read the terms and then click Jget started.K

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O'tion 7
6ere you ha e two

O'tion 3
options. Either you can login

and install your 0acebook page inside of your personal 0acebook account, or you can create a new and separate business account e'clusi ely for your 0acebook page. ) chose the first option because it is easier. Eow the process will lead you to set up the J&boutK section.

#ou can add it now but ) will be talking about it in the coming chapters anyway, so you can "ust add a few words in there and lea e it like that for now. ) will show you how to create a highly effecti e JaboutK section on %tep 9. #ou can add the $LB of your website now, and you may also inform 0acebook if your 0acebook Page is a real organization, school or go ernment. The process will lead you now to set up the JProfile PictureK.

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#ou can add it now but ) will be talking about that later as well, so click on J%kipK for now. 0inally, you will be able to add what is called the 0acebook web address. This will gi e a great search engine buzz to your 0acebook page because the address will be treated as an original 0acebook page by search engines.

This is where ) must gi e you some ery important ad ice. ) strongly recommend that you find a uni/ue keyword to use as the web address for your 0acebook page. )f this is a page for your offline business, simply use the name of your company. )f it is about a topic, you can use arious freely a ailable keyword tools on the web to perform keyword analyses and pick phrases which people search for often. ) recommend Google Oeyword Tool. ,tt's&FFad ords(google(*o)FoF#e% ordTool Dnce you find your uni/ue keyword, you can use it as your 0acebook page name as well.
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Eow you can do two things. you can go right now to the Google Oeyword Tool and find a uni/ue and highlyIsearched keyword, or you can "ust click on the JskipK button for now and do it later. )f you do it now, the username will be set up instantly, but )f you decide to do it later you will need to ha e *9 likes before the username is set up. Either way, you will only be able to change that username once. 8ecause 0acebook knows your page is brand new, it will prompt you to set up your payment information so that you can start ad ertising right away to get Jlikes.K #ou can do that later, howe er, because we need to take care of some other things before we begin ad ertising. ?lick the skip button. Eow you are done with %tep 1. Bet3s go to the ne't step and create the co er image for our brand new 0acebook page.

Ste' +& "reate %our "o:er I)age9 not


$rea/ing t,e rules9

This will be the first thing your isitors will see once they get to your 0acebook Page, so for that reason you really need to be really good at it so people may get an appropriate first impression.
*=

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There are some e'tremely important tips you really need to be aware of on creating your co er image.

People will need to see what your 0acebook Page is all about in "ust a few seconds. & oid the use of call to action or any kind of ad ertising material in your co er image. 0acebook don3t like desperate ad ertisers using their ser ices at all, so be aware of that and use only images to get people to know what your 0acebook page is all about.

$se images that show what your clients or customers really want, show the end result of your ser ices right there in front of them. Cust sell the benefits using images and not words at this spot.

$se colors related to your company logo, product or any other kind of ob"ect you would be working with in order to satisfy those needs. E erything will need to be related to what you are offering or selling.

)f you ha e a website related to your business or ser ices, it will be a great place to put the address right there in the co er image, as that will tell what that 0acebook page is representing online.

Light bellow you will see the e'act dimensions for the ?o er image.

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>-5 'i2els

#ou can create the co er image yourself. ) prefer to trust in someone else3s e'perience to do my graphics because )2m not ery good at that at all. ) may ha e a lot of e'perience on marketing online, but graphics are not for me. 0or that reason ) trust this great ser ice for creating my ?o er )mages. Go to the resources section in the bottom to outsource your work and sa e yourself a lot of time and frustration. Here %ou see t,e "o:er I)age area it,out t,e i)age(

?lick where says J&dd a ?o er,K upload your image or chose from photos you already ha e uploaded it before, Jsa e changesK and that does it.

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No

letGs see so)e great e2a)'les of co er images from the

big companies. Bet me tell you that those huge companies know what they do, they ha e get to where they are because they "ust do things right.

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Ste' ;& "reate %our Profile Pi*ture9


a:oiding *onfusion9
The left profile pic is the small image located at the side corner of the ?o er )mage. %ome cool tips here will be.

)t is a great place to locate your logo, product or a photo of yourself.


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)f your ?o er )mage doesn3t show your logo, the profile picture should be the place where you should place it. )f your co er image already shows your logo, you may use the profile picture to show your main product. The images should be clear and not confusing. &nd of course it should relate to the principal colors you are already using. & oid the use of long phrases or te't that is hard to read, or the size is too small to put a te't that is smaller than a logo.

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#ou can create the Profile Picture yourself too. &s ) told you, ) prefer to trust in someone else3s e'perience to do my graphics. Go to the resources section in the bottom to outsource your work and sa e yourself a lot of time and frustration with the Profile Picture as well. Here %ou see t,e Profile Pi*ture area it,out t,e i)age(

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?lick where says J&dd Profile Picture,K and then you can upload your image or chose from photos you already ha e uploaded it before, Jsa e changesK and that does it.

6ere you see some great e'amples as well.

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Ste' -& "reate t,e <A$out= se*tion9


engaging t,e :isitor9

This is where you will be able to e'plain in a few and simple words what your business or ser ice is all about.

#ou will ha e only 19, characters to show in this spot. )nside of it you will ha e a lot more space to write, but that small portion will be what e erybody will see first and most of the time the only thing they will read as the description of your 0acebook Page.

0or such a small place you should be really wise in choosing the words you use to grab isitors3 attention /uickly. )f you decide to include a $LB you can do so. #ou usually will put your domain name here, but if the $LB happens to be too long, we ad ise you to use a shorter $LB.

& really cool ad ice here is to approach the reader more than yourself.

#ou "ust need to click in the J&boutK link. Then you click on Jedit.K That will lead you to the J8asic informationK interface. !rite the information on the J%hort @escriptionK bo'. )nclude all your business information as well, but concentrate on the Jshort descriptionK one. 0inally, after you are done go down and click on J%a e ?hanges.K
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Ste' >& Using .a*e$oo/ Ta$s9 a$solutel%


a eso)e9
0acebook Tabs is where we may use an incredible arsenal of high technology marketing tools called JappsK that will con ert your 0acebook Page into more than a regular page. 0acebook &pps are additional places where you may store highly useful places where people can enter and know more about special deals and information.

#ou may ha e a great set of additional pages with awesome functions all inside 0acebook, so people don2t go outside of your 0acebook Page to interact a lot deeper about your business. There are all kinds of Great 0acebook &pps that you may use with amazing functions to be en"oyed.
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#ou may install a new &pp to your 0acebook Page by simply searching for one by typing in the search bar, $ut re)e)$er to do it using %our 'ersonal .a*e$oo/ 'rofile interfa*e&

There you see an e'ample search using the word Jhtml,K the intention of this search is to look for apps that we may use to create html pages inside our 0acebook Page. ) will select the first one as an e'ample.

%elect the 0acebook Page and click on J&ddK.

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)t is as simple as that.

&nd there you see your new html Page named J!elcome.K Eow let3s go inside to customize it a little bit.

#ou go and click on Edit Page Q Edit %ettings, and then select &pps.

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&nd there you will see the &pp you ha e "ust installed and the rest of the &pps that may be there by default. )n order to change the default image of the &pp you click JEdit %ettings.K

&nd then you may ?hange the name and image of it.

& ery important bit of ad ice here is that you need to use really cool, color related and an appropriate te't size image for grabbing attention /uickly and nicely. #ou may use the same ser ice ) use for creating this image ?licking 6ere

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& few really cool 0acebook &pps you may use in order to take the most out of this Tabs are the following. Wel*o)e Page&
https.//www.facebook.com/iframe.apps https.//www.facebook.com/iwipa https.//apps.facebook.com/woswelcome http.//www.pagemodo.com/welcome/customItabs

"onta*t&
https.//www.facebook.com/?ontactTab http.//www.constantcontact.com https.//www.facebook.com/Email%ignup https.//apps.facebook.com/mailchimp https.//www.facebook.com/contact.form
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Band Profiles&
https.//www.facebook.com/rn.mybandapp

Testi)onials&
https.//apps.facebook.com/lgIusaIre iews

Blogging and RSS&


https.//www.facebook.com/networkedblogs https.//www.facebook.com/L%%.Graffiti

Poll&
https.//www.facebook.com/DpinionPolls

Pro)otions&
https.//apps.facebook.com/contestsh/ https.//www.facebook.com/easypromos http.//woobo'.com

EC*o))er*e and Aonations&


https.//www.facebook.com/pay ment https.//www.facebook.com/causes https.//www.facebook.com/0undLazr http.//www.ecwid.com

There are a lot more of these really cool &pps, and you may also use the Google search engine to find them out. 8est 0acebook &pps Dr use the 0acebook &pps center itself. https.//www.facebook.com/appcenter

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There are free and paid &pps as well, and )2m pretty sure that for anything you want to do implement on 0acebook, there is an app for that Go and make some searches about it and you will seeN

Ste' 0& Posting9 getting t,e )ost out of it9


)2m so e'cited to e'plain to you what posting is all about, and ) will gi e you some really cool ad ice on this as well.

This place is where we will do all the magic here on your 0acebook Page. &nd let me show you all the amazing things this really cool bo' is capable of doing. ) will e'plain 9 highly effecti e functions that this amazingly powerful little bo' has to offer to you and your business.
1. .a*e$oo/

Ne s .eed&

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Dnce you post something into your 0acebook Page e ery single person that has liked your page will recei e that same post into their own 0acebook Personal &ccount JEews 0eed.K The 0acebook Eews 0eed is.
1. The first thing that a 0acebook user looks at e ery time they

enter into their personal 0acebook account.


*. )t is the place where a 0acebook user recei es e ery single

post, ideo, image, etc. that their 0acebook friends ha es posted into their own 0acebook accounts, as well as all the posts, ideos and images from all the 0acebook Pages they ha e liked.
+. )t is one of the most seen places of the entire 0acebook

Personal &ccount by e ery 0acebook $ser.

111

*. 4iral

Effe*t&

The great thing about a post is that once your friends see the post they can do + actions. Bike, ?omment or %hare, making the post amazingly iral.
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)f your friends click on any of those buttons, their friends will recei e a notification about it, and if the friends of your friends do the same, the iral effect is then taking place, with "ust a simple and single post. Book how many people ha e seen my post "ust a few minutes later.

*9 people out of +=< people that ha e liked my page, which would be a con ersion of G- in "ust minutes. !e can do a really cool posting e'periment with this to get a lot more iews, but ) will show you that later in the course.
+.

Pin to To'&

This function is amazingly great. )t consist on the possibility to place your post in the top of your posts for = days, so those people that are isiting your 0acebook Page interface may see it right away.

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& little mark will appear on your Pined post.

#ou may unpin your post as well at any time you want.

5.

S,are %our Post&

&nother great way to ha e more e'posure to your post is to J%hareK it using the J%hareK feature located in your own post.

6ere you see 5 options.

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The options are selfIe'planatory. ) "ust want to point out that on the first one, you will be able to post that same post on your own 0acebook Personal &ccount Timeline :or Eews 0eed; so all of your friends :including the ones that ha e not liked your Page "et; may see your post too.
9. Boost

Post&

This feature will help your post go iral a lot faster and wither.

The crazy great thing about this is that that 8oost will not go to a bunch of people that are not interested in knowing about your 0acebook Page. That 8oost will go to the people that ha e liked your page, but ha e not seen your post, as well as all of their friends, which certainly can be people with the same likes as your friends.
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<. Ti's

and Guidelines&

)t is ob ious to tell you this but it is important to remind you that you really need to post something of alue. )f you go to your own 0acebook Personal &ccount Eews 0eed, you can see e erything your friends are sharing with you, pay close attention on those posts that entice you to like, comment or e en share it with your own friends. Take those attracti e posts as an e'ample for your postings. The purpose of your post is not to get "ust iews, you want people to click on it, like it, comment on it, and e en share it with others.

Please think before deciding to JPinK a post( that post will stay in the top for = days and if your friends don2t like it, it is so easy to get them to unlike your page "ust like it is to get them like it. #ou can pin a product launch, and product update, a testimonial for customers will be great to pin, a really cool aluable ideo, a picture, a contest, an offer, etc. "ust a oid regular posts in this spot.

The a erage life of a post on 0acebook is around + to 5 hours. Fuestions are good to make people respond :comment; on your post. @o not post like crazy, it is really annoying, and people will start unIliking you ad e en unIfriending you.

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) strongly ad ise you to create a post e'periment for iews. #ou can post e ery day, but on a different hour( in that way you can see when people usually get into their 0acebook accounts because the post will be in front of them right away.

Eow that you know at what time to post, you may pay attention on a post e'periment for likes, comments and shares at the same time. )n that way you will know your audience really well and a oid unIlikes gaining more interactions.

&d"ust your posting to them as much as possible. )f you go to the likes section.

#ou will be able to see the Gender, &ge, ?ountry, ?ity and e en the Banguage of all of the people that liked your page. )n that way you will see what hour will best to post accordingly to the ma"ority of audience by country.
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Eote. Cust take a look at the doomy post ) made "ust one hour ago. )t already has 9* iews and = of those ha e been iral.

@o some research online and if you find any report, ideo, training or software freely a ailable to get and completely related to your 0acebook Page topic( that will be great to share. #our audience will start finding your 0acebook Page useful enough to care about it once you send them a new post.

Get the most ad antage of the short te't posts. Posts between 1,, and *9, characters :less than + lines of te't; see about <,- more likes, comments and shares than posts greater than *9, characters.

&nd finally, we will guide you to get as many likes as possible to your brand new 0acebook Page so you may get the most out of this amazing technology and super iral social ad ertising power.

Ste' 5& Getting Li/es9 @ui*/l% and safel%9


#ou may ha e the greatest 0acebook Page in the world but with no JlikesK you are lost. 8ut first of all, let me e'plain the power that is within a 0acebook Page Bike.

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Dnce people are located at your 0acebook Page that ha e not liked it yet, the like button will look like this.

&fter you click in the JBikeK button it will look like this.

The button JlikeK has e'actly the same purpose that an opt in form does.

&n opt in form has the purpose of collecting the contact information of as many people as possible, thus creating what is called a JBist,K so the administrator of the optin form may contact

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e eryone in the JBistK by email using an email autoIresponder ser ice. This is what is called Email 4arketing. Dn the other hand, the JlikeK button will gi e the ability to your friends and isitors to be part of a list as well, a list of people who like your page. %o the administrator of the 0acebook Page may contact them directly into their JEews 0eedK that the user checks ery often, and :in my opinion; more often than their email accounts. The purpose is the same. ?ontact or send a message to a list of people that ha e decided to accept information from the administrator of the option form or 0acebook Page. 8ut there are a lot of ery important differences that ) really want to point out here.

O't in .or) :s( .a*e$oo/ Li/e


Reason I3& Eas% to "li*/ Dn an optin form, you ha e to type your name and email into it. 4ost people don3t like to do that. @o you know how hard is to build a list of 1,,, people into your emails listH !ith a like button, all you need is to click on the button and you3re done. #ou can build a great audience of thousands of people liking your page in a single day much cheaper

Reason I7& Real Intention Dptin into a form does not say whether people are really interested in your content. They could "ust be curious and may not care about your emails The word JlikeK and the action of clicking on it is a real indicator of the
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intention that a person has, manifesting that he/she truly likes your page as well as your topic.

Reason I+& Real Peo'le People entering their names and emails do not guarantee that the emails they are using are real so they can always use a fake email to get the information. They might not use their real email because they do not want to recei e your emails. People liking your page are already signed into their JpersonalK 0acebook account. Therefore, they are attached to a real and confirmed email. )f they like your page, that will be a 1,,- double optin confirmation rate right there. ) know there are fake accounts on 0acebook, but the great thing about 0acebook is that they are acti ely looking to disable those accounts each and e ery day. )s your autoresponder company acti ely disabling fake emails accounts from your listH

Reason I;& Eas% to Read &nother thing that has a huge impact on whether people will read email messages you send using your autoresponder ser ice is that they ha e to sign into their email accounts "ust for the purpose of checking emails
People go to 0acebook for so many reasons( not "ust for checking

messages. &nd guess what is the first thing they see once they get into their 0acebook accountH JThe Eews 0eed,K which is where your message is already displayed for them

Reason I-& O'tin Rate AoesnGt E2ist


Great, you ha e some real people on your email autoIresponder list. Bet

me tell you that in order for them to see your message they ha e to click
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on your email title :which happens to be a small line of te't;. #ou ha e to fight against many other email titles that are also in their inbo' :perhaps including spam or ad ertisements; which is why those emails get so low open rate. !ith a Jlike,K the open rate does not e'ist. The message you post is 1,,- displayed directly into the Eews 0eed section that all of the people who liked your page will see once they open their 0acebook accounts. They don2t ha e to click on any title in order to see the content of the message. #ou will compete with other people who are posting but e ery post is opened and separated one after the other. There are more ways to attract iews than "ust using words like in the email title. #ou can use big images as well. 6a e you seen an email title with a huge image to attract the eyes of the iewersH

Reason I>& Real 4iral Po er 0inally, after a long process and passing really tough obstacles, a ery small amount of people get to check your message. 8ut a smaller amount of them will click on any link or do anything you ask them to do within that message, and almost no one will share it with someone else by email. They don2t really ha e contacts on their email contact list. Guess where all of their friends are hanging outH #es, you are right. on 0acebook Dnce many people see your post :which will depend on what time you made your post rather than what time they decide to open your emails, not to mention how many times they check their 0acebook account during the day compared to their email account;, they will be able to like, comment and e en share your really cool post with all of their friends
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instantly. Eot selecting anything, "ust clicking on a button

Reason I0& 388D .ree 6ow much do you pay for a 9,,,,, subscribers listH A1,,, A*,, e ery single monthH )f you check on their ser ices, you e en ha e to call them up if you ha e a list of more than *9,,,, subscribers. )f you ha e to call to a ser ice in order to know the price, "ust guess how much they will charge youH Dn 0acebook, you can manage e en millions of 0ans, and do you know how much you ha e to pay for itH &bsolutely nothing.

!ell, there are a lot more reasons to yell out that 0acebook Pages are actually making a great impact into the marketing world, but it all depends on how well you use this outstanding technology. Eow ) will be showing you step by step how to get a great amount of likes from real people in real time. The time you spend on getting those likes will depend on how good you are at creating highly attracti e ads that the iewers may like. &nd for this we are going to use the cheapest and safest way to get real likes to your 0acebook Page and that is.

.a*e$oo/ Ads

0acebook ads are the PP? :pay per click; ad ertising platform created by 0acebook. 7ery similar to other PP? platforms online but
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please, don2t panic, it has nothing to do with how really e'pensi e are all those other platforms are. 8ut anyway, it is ery easy to empty out your bank a**ount if %ou donJt /no doing( 0acebook ads technology is absolutely amazing "ust like e erything else on 0acebook. #ou will be amazed at how cheap and targeted the traffic is that you can get out of 0acebook. )n order to get a lot of likes :build your audience; using 0acebook &ds "ust go the 0acebook &ds &d ertising Platform by going to your Personal 0acebook )nterface and clicking on the topIright corner button. ,at %ou are

%elect the page you would like to promote.

%elect JGet 4ore Page BikesK

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?reate your ad

The real purpose of this ad is to make people click onto the JlikeK hyperlink right there in the ad. )f people click on the &d, they will be directed to the 0acebook Page, but from there it will be harder to get the JlikeK than it is getting from the ad itself, using a proper call to action.

Bet3s remo e this feature for now.

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This is one of the amazing features of 0acebook &ds. #ou are able to target 0acebook audience not only by ?ountry, but by ?ity, >ip ?ode, and age and e en by Gender. )f you know your audience really well, this is the place where you will ha e the amazing chance to target e'actly that audience. This is in reality a miracle of technology. #ou are able to reach e'actly the people you really want to target. #ou are able to test your niche howe er you want, using any possible combination. #ou will find out a lot of great statistics from your niche that you didn2t know before.

8esides all that you will be able to target e en the JPrecise )nterestsK of your future clients. This is something e'tremely important, because if you go crazy and decide to show your ad to millions of people, that won2t do any good at all. Bet the JPrecise )nterestK lower the audience a lot. @o you need more specific characteristics from your audienceH

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Lelationship, Banguage, Education, !orkplace( this is like going to the )nternet 4arketing %hopping 4all and getting the all the /uality traffic you want. Df course this is not free, but let me gi e you a really tool and million dollar ad ice here. #ou need to optimize your budget to JDptimize for impressionsK and the Pricing to be + cents higher from the lowest suggested bid.

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@D EDT E7EE TL# T6E DPT)4)>E 0DL ?B)?O% Dption. That3s how you redirect your money from your back account to the 0acebook3s bank account. This is the way you can test your ads, make correction and in est "ust a few dollars to find your 4illion @ollar !inning option. &nd finally place your order.

)f you want to see your ad3s performance you may go there by going to your Personal 0acebook )nterface and clicking on the topI right corner button.

&s you can see, there you see the campaign.

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&nd the ad is "ust right there. !aiting to be appro ed.

)f you click in the ad you may see all the specifications and how to edit them.

#ou can create many ads for the same audience and make a really good test. & few bucks will be more than enough for testing .

"on*lusion&
0acebook is e'tremely easy to manage. )t happens that same way with e ery single thing in li e. things are not difficult, you "ust need
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to know where e erything is , how can you properly use it and that does it. )t is the same with 0acebook. Eow that you know e erything that you really need to position your business o er 0acebook in the shortest time possible, you "ust need to apply it and do it for yourself. 4aybe you know how do to e erything on 0acebook, and ) know that you learned a lot of new and great stuff with this guidem but maybe in all honestly you really don3t ha e the time to apply this simple step to your business and we would lo e to help you out in that too. Bet us do it for you then. )f you really need someone really good and responsable to do all of this for you, "ust let us know and we can arrage a really good budget :specially for you, because we do this type of ser ice only for our customers;. Bet me gi e you some final words. Thanks so much for the time you ha e dedicated to learning how to get the most ad antage out of 0acebook for you and your business. 0acebook has come to stay in the market fore er. 4illions and millions of dollars are often in ested in 0acebook, and all of it is for both of us. Bet3s use it and reach our most precious business goals. To #our %uccess, T,e HQ'lrStore(*o) Tea)

Resour*es&
1. Want to %et P&' rights to this

g$i(e? CLICK HERE


*. Hosting Facebook )*ents:

https://www.facebook.com/help/events

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+. +((ing Facebook &ike ,$tton:

https://developers.facebook.com/docs/reference/plug ns/l ke/


5. Facebook Page Terms:

https://www.facebook.com/page!gu del nes.php


9. "# Hand$ %acebook &tats and Charts: http://www.hubspot.com/free'

ebook'"#'hand$'facebook'stats'and'charts
<. "pecial Facebook #arketing +$tomation Weapons:

http://www.facebookl stbu ld ng.com http://get.fbtraff csn per.net (umber ) (umber "

=. "pecial Facebook #arketing "trategy Plans: (umber * (umber + (umber )

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