Professional Documents
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Table of contents
Portrait 3 Route network Germanwings customer profile 4 5
Online 6 Completion of booking 7 Web check-in 8 Business travel 9 Other websites 10 Newsletter 11 Boomerang Club Newsletter Exclusive newsletter Sales-promotion and special-offer page 12 13 14 15
Print 16 Booking confirmation 17 Home-print boarding pass 18 Check-in boarding pass 19 Info brochure 20 On-board magazine 21 Ambient 22 Tray-table advertising 23 Aircraft painting 24 Smartbox sampling 25 Check-in sampling 26 Refreshing tissue 27 Check-in Kiosk 28 Hot-beverage cups 29 Napkins 30 Luggage labels 31 Germanwings advertising partners Terms for booking advertising media 32 33
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Portrait
As the new German low-cost airline, Germanwings is revolutionizing the European low-cost market. In this segment, we offer the highest-quality airline product in Europe. The new Germanwings is launching an entirely new product and brand concept, which allows every passenger to fly la carte. Our valued passengers are able to put together an individual package which suits their personal needs down to the last details, from a low-cost journey without any additional benets to a premium passenger experience with many amenities and extras. Within its universal economy class, Germanwings offers three fares with different service packages: BEST is the top category, tailored particularly to the requirements of business travellers, but also attractive for sophisticated private travellers. The SMART fare is an attractive package with comprehensive additional services, while BASIC is a pure, low-cost ight offer. Germanwings offers advertising partners the opportunity to reach a highly appealing target group in an extraordinary environment. Due to the considerable percentage of business travellers and frequent iers, the customers of Germanwings are particularly appealing.
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Route network
Germanwings emerges as smart, dynamic and innovative. We offer point-to-point connections between holiday and business destinations on the European continent, in Israel and in Northern Africa, and our German aviation hubs Stuttgart, Berlin, Hannover, Hamburg, Dsseldorf, Cologne and Dortmund at an optimal priceperformance ratio. As far as the future is concerned, Germanwings is on a growth path, which also provides benefits for you as a marketer or media manager. By 2015, our fleet will grow by up to 90 airplanes, our company will employ 2,500 employees, and 20 million passengers will be welcomed on board Germanwings airplanes.
Germanwings in numbers Headquarters Home base Fleet (Summer of 2013) Passengers 2012 Destinations 2012/2013 Cologne Cologne/Bonn airport 38 Airbus A 319 7,8 million over 100
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Gender
46% 54%
Female Male
Age
4% 26% 27% 24% 13% 6%
Under 21 years 2130 years 3140 years 4150 years 5160 years Over 60 years
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Online
The wide-reaching germanwings.com home page has been cited many times as an example of a successful e-commerce platform. The site provides a wide variety of offers, simple booking options and clear structures. Innovative sales tools allow convenient access to bookings, e.g. low-fare calendar blind booking interactive route-network map
Using a search based on Google Search, the entire website can be searched for low-priced ights or partner offers. The search engines allow extensive coverage. Germanwings.com recorded an average of 3.5 million visits per month in the year 2012.
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Completion of booking
The last step in making a reservation is the completion and conrmation of the booking. It is the best point of sale for cross-selling products adapted to a specic travel destination. This is where approximately 200,000 web users are reached monthly: our passengers. Passengers see your advertisement at rst glance, next to their travel information. 120 x 600 Pixel
Banner
FactS Page Impressions Format File size Lead time Minimum booking PrIcE Online banner CPM rates on request approx. 200,000/month 120 x 600 pixels, gif/jpg/swf max. 30 KB 2 weeks 1 month
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Web check-in
More and more Germanwings passengers are taking advantage of the opportunity to check in online and avoid unnecessary delays at the airport. This means that your advertising during the web checkin reaches a majority of the passengers. Contact the passengers with your advertising message just before their departure. 728 x 90 Pixel
Banner
FactS Page impressions Format File size Lead time Minimum booking prIcE Online banner 40 CPM approx. 300,000/month 728 x 90 pixels (gif/jpg/swf) max. 30 KB 2 weeks 1 month
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Business travel
On the Business Travel page, you have the opportunity to speak directly to corporate customers. Take advantage of this attractive advertising space for exclusive corporate offers. 728 x 90 Pixel
Banner
FactS Page impressions Format File size Lead time Minimum booking prIcE Online banner 30 CPM approx. 25,000/month 728 x 90 pixels (gif/jpg/swf) max. 30 KB 2 weeks 1 month
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Other websites
The Germanwings websites have a number of attractive sub-pages for your advertisements. Choose your customized package from the following themed pages: Rail & Fly (approx. 6,000 PIs) Children (approx. 10,000 PIs) FAQ (approx. 40,000 PIs) View booking (approx. 140,000 PIs) Contact (approx. 50,000 PIs) 120 x 600 Pixel
Banner
FactS Page impressions Format File size Lead time Minimum booking prIcE Online banner 30 CPM
Beispielseite
6,000140,000/month (depends on website) 120 x 600 pixels (gif/jpg/swf) max. 30 KB 2 weeks 1 month
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Newsletter
The newsletter is sent to over 1.7 million subscribers in German-speaking areas every other week. An above-average number of recipients open this newsletter with special offers within only a few hours of receiving it. Advertisements in the Germanwings newsletter are perfectly suited for offers regarding all aspects of travel. 580 x 88 Pixel 280 x 150 Pixel + Text
Super-size banner
FactS Circulation Format File size Lead time 1.7 million subscribers (German-speaking) 580 x 88 pixels (gif/jpg/swf) max. 30 KB 2 weeks
Image/text integration
FactS Circulation Format Headline Advertisement text Lead time PrIcE Per advertisement Package price (2 issues) 9,900 15,900 (spread over 2 months)
Informationen zum Germanwings Newsletter in weiteren Sprachversionen gibt es auf Anfrage.
1.7 million subscribers (German-speaking) 280 x 150 pixels (no logos, lettering or eye-catchers in the image) max. 32 characters max. 250 characters (incl. spaces) 2 weeks
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Boomerang Club
The Boomerang Club is Germanwings ingenious bonus programme: a simple, attractive reward system to boost customer loyalty and offer incentives. The over 330,000 club members collect 10 miles for every euro spent on any ight with Germanwings. For just 10,000 miles, our members receive a bonus ight. Furthermore, they have the opportunity to collect miles through our programme partners. The participants in the Germanwings bonus programme form an exclusive and loyal target group which has above-average income, enjoys travelling and is very active.
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Newsletter
The newsletter informs the Boomerang Club members of partner offers and specials and noties them of their current account balance. The Boomerang Club newsletter is sent to 220,000 subscribers in German-speaking areas. As an advertising customer, you receive a presence in the Partners section of the corresponding Boomerang Club pages, in addition to being involved in the content. 280x150 Pixel 580 x 88 Pixel
Super-size banner
FactS Circulation Format File size Lead time Publication 220,000 subscribers (German-speaking) 20,000 subscribers (English-speaking) 580 x 88 pixels (gif/jpg) max. 30 KB 2 weeks once a month
Editorial integration
FactS Circulation Format Headline Offer text Lead time Publication PrIcE Advertisement 3,900 per integration 220,000 subscribers (German-speaking) 20,000 subscribers (English-speaking) 280 x 150 pixels max. 32 characters max. 250 characters (not including spaces) 2 weeks once a month
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Exclusive newsletter
As a Boomerang Club partner, you ensure the highest level of attention of your subscribers with the exclusive newsletter. This newsletter offers Boomerang Club members an exclusive special offer. With your individually designed newsletter in the Boomerang Club, you, as a partner of the bonus program, have an effective medium at your disposal with which you can directly approach a customizable target group. We would be happy to be of assistance regarding the layout options of your own newsletter.
Exclusive newsletter
including special offer page FactS Circulation PrIcE Exclusive newsletter 150 CPM target group customizable within the Boomerang Club
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Print
The print media of Germanwings stands out due to the high attention of the passengers and offers multiple contact opportunities. Our dynamic and widely interested clientele, with a high percentage of business travellers, will see your advertisement in our on-board magazine without being distracted by other media or in-ight entertainment. Advertising spaces on our check-in boarding passes or our home-print boarding pass ensure your company multiple contacts with our passengers, without any divergence loss before the ight, at the airport, or on board the aircraft. It is also possible to place your advertisement on specic routes, making precise advertising and local offers possible.
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Booking confirmation
The booking information is the most important travel document which the passenger prints out and keeps. Your banner is placed directly next to or beneath the passengers important ight information (time, gate, etc.). Therefore, your advertising message is seen immediately. The passengers carry their booking conrmation with them during their entire trip, making multiple exposures to the advertising message possible. 160 x 600 Pixel 300 x 250 Pixel
Format File size Lead time Minimum booking Placement PrIcE Advertisement
65 CPM
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Distribution
Format ticket stub Format back of ticket, full-face Material deadline PrIcE Ticket stub (back) Back of ticket (full-face)
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Info brochure
The conveniently sized info brochure contains all the interesting information on the entire Germanwings product range. In it, the passenger can nd information regarding the route network and all air routes, as well as other useful information. The brochure is issued twice a year, at the end of March and the end of October, when the flight plan changes. Your advertisement will always be visible due to the extensive distribution at the check-in counters at all our airports as well as on board the planes.
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On-board magazine
Booking your advertisement in the Germanwings on-board magazine, whether as a commercial or a private advertiser, is easy and fast. The Germanwings magazine offers an attractive blend of travel, leisure and business articles, perfectly tailored to the diverse tastes of the readers on Germanwings airplanes. Whether you have already decided on this type of advertising, or would still like more information, we recommend that you make direct contact with your agency: +49 (0)800 189 0353 gwsales@ink-global.com
In-ight magazine
FactS Print run Format Circulation Release Distribution PrIcE 1/1 advertisement 1/2 advertisement 1/4 advertisement 11,900 6,300 3,350 65,000 copies/issue 214 x 280mm 2 million readers bi-monthly 2 months on board all Germanwings ights
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Ambient
Catch our customers on board directly with your advertising message on our extraordinary ambient media. Whether close to the passenger with branded napkins or branded cups, or as a refreshing extra for our customer group sitting in the three front-row BEST seats, you may be certain that the attention for your company is secured. Our patent-registered tray-table advertising is an attractive and exclusive advertising opportunity which reaches a maximum value for the medium as far as contact period and contact intensity are concerned.
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Tray-table advertising
Advertise where your advertising image cannot be missed on our tray tables with integrated advertising displays for print media. Due to the incomparable intensity of contact and the high level of acceptance by the passengers, this medium is very strong. With a duration of contact up to 240 minutes, this oneof-a-kind tray table with an integrated print display achieves peak values as a medium. Provide your advertisements with the attention you always wished for using this ideal advertising medium. The prices indicated include the production and distribution costs. This is where our customer encounters your advertising message.
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Aircraft painting
Eye-catching designs You can choose between a partial or complete painting of the aircraft. In doing so, there are virtually no limits to your design ideas. We would be more than happy to assist you in the individual designing of your flying advertising icon. Direct and indirect contacts Prot from many visual contacts at our over 100 destinations throughout Europe. Use for marketing campaigns Secure the integration of your branded aircraft for your internal and external communication, e.g. in the form of sweepstakes, PR campaigns, incentive trips, etc. Charter ights Charter your companys own Airbus for important business occasions or use your aircraft for events which generate a great deal of media attention such as an aircraft-launching ceremony. NEW: aircraft lamination according to your design!
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Smartbox sampling
Certainly the most elegant way to address new customers. Make use of the ensured contact with our SMART fare passengers during the opening of the Smartbox. You have the opportunity to distribute mini-flyers, product samples or minisamplings directly to a large customer group. Accompany your campaign or product launch with a Smartbox sampling, inspiring the customer to pick up or test your product.
Smartbox sampling
FactS Contacts Distribution Sampling Minimum booking Lead time PrIcE Sampling 0,12/piece
Product samples
300,000 350,000/month all Smartboxes on board mini-yer, product samples, bulk goods 1 month 2 weeks
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Check-in sampling
At the check-in desk, your sampling product is placed directly in the customers line of sight. In this way, they are able to make contact with your item and try it out. The simplest way to encourage new customers!
Check-in sampling
FactS Circulation Distribution Format Material deadline Minimum booking Sampling products PrIcE Product sampling 0,10/piece upon agreement Cologne, Stuttgart, Dortmund, Munich, Hannover, Berlin DIN A7, landscape by the 10th of the previous month 1 month must be provided
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Refreshing tissue
Our passengers in the newly introduced BEST fare receive a premium refreshing tissue. This allows us to offer advertisers a brand-new and attractive advertising medium and also create an additional benefit for our customers on board. With the exclusive, financially well-off customer group in our new BEST fare, advertisers can reach a high percentage of business travellers and decision makers. This is where our customer encounters your advertising message.
Refreshing tissue
FactS Minimum quantity Period of distribution Material of package Material of towel Format of towel Print format Lead time PrIcE Refreshing tissue from 12,500 50,000 approx. 4 months/until exhaustion aluminium- / PE-slide (white) 70% viscose, 30% polyester 70 x 150 mm 54 x 122mm (eps) colour shades up to 4c (just front side) 9 weeks
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Check-in Kiosk
With the launch of the new Germanwings, our Checkin Kiosks have also taken on a new look and have been upgraded with a new advertising opportunity. We implemented a new advertising placement on the control screen and the touch screen below it: A cycling screensaver operating in an animated Flash format. These kiosks are available at the German airports in Cologne, Hannover, Hamburg, Munich, Berlin-Tegel and Dortmund. An expansion to additional airports is in development. We offer a highly attractive placement directly in the eld of vision and interaction of our customers, supplemented with an additional high conspicuousness to passing passengers. The kiosks are in selectable form locally, allowing targeting with customized local offers.
Check-in Kiosk
FactS Distribution Contacts Minimum booking Format Lead time File format Alternative PrIcE Per kiosk 490 45 kiosks at six airports 90,000 100,000 per month 1 month 1024 x 650 pixels 2 weeks swf Shockwafe Flash 1 month delivery graphic material (3-5 JPG & storyline additional IT cost)
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Hot-beverage cups
The cups the crews use on board for hot beverages can really catch the passengers attention. By individualizing these cups with your own text and colours, you can ensure people will remember you even after their ight. This is where our customer encounters your advertising message.
Printing on cups
FactS Production Distribution Material deadline Booking period PrIcE Hot-beverage cup 60,000 at least 1 million pieces entire eet 3 months before release date approx. 6 months
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Napkins
The guests of Germanwings are handed a napkin with each beverage or snack. These can be printed with your advertising message in several colours. Your advertisement is always right at hand during the entire meal. Benefit from this remarkable presence! This is where our customer encounters your advertising message.
Printed napkins
FactS Print run Distribution Format Material deadline Booking period PrIcE Napkins 14,000 1 million entire eet 110 x 110mm colour shades up to 3c (individual colours) 3 months before release date 3 months /until exhaustion
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Luggage labels
Offer our passengers an attractive additional benefit which will be associated with your company by our customer. With the premium foldable luggage label, your brand will be sent on a journey of its own. It protects the address data and privacy of our passengers and is fixed with an elastic strap. Thanks to its already filled-out address information, this medium is perfectly suited for competitions and special offers.
Luggage labels
FactS Circulation Distribution Format Paper Lead time PrIcE Luggage label Branding positioner from 7,500 from 1,200 from 100,000 pieces / 4 months Cologne, Stuttgart, Dortmund, Munich, Hannover, Berlin 175 x 38,1 mm (colour shades up to 4c) 200g, matte white 8 weeks
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Your Germanwings contact: Germanwings GmbH Germanwings Werbemedien Markus Papke Germanwings-Str. 2 51147 Kln Deutschland Telefon +49 (0) 2203 1027-5431 Werben-bei-4U@germanwings.com www.germanwings.com