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Advertising Media 2014

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Table of contents
Portrait 3 Route network Germanwings customer profile 4 5

Online 6 Completion of booking 7 Web check-in 8 Business travel 9 Other websites 10 Newsletter 11 Boomerang Club Newsletter Exclusive newsletter Sales-promotion and special-offer page 12 13 14 15

Print 16 Booking confirmation 17 Home-print boarding pass 18 Check-in boarding pass 19 Info brochure 20 On-board magazine 21 Ambient 22 Tray-table advertising 23 Aircraft painting 24 Smartbox sampling 25 Check-in sampling 26 Refreshing tissue 27 Check-in Kiosk 28 Hot-beverage cups 29 Napkins 30 Luggage labels 31 Germanwings advertising partners Terms for booking advertising media 32 33

2 | Germanwings advertising media | Contents

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Portrait
As the new German low-cost airline, Germanwings is revolutionizing the European low-cost market. In this segment, we offer the highest-quality airline product in Europe. The new Germanwings is launching an entirely new product and brand concept, which allows every passenger to fly la carte. Our valued passengers are able to put together an individual package which suits their personal needs down to the last details, from a low-cost journey without any additional benets to a premium passenger experience with many amenities and extras. Within its universal economy class, Germanwings offers three fares with different service packages: BEST is the top category, tailored particularly to the requirements of business travellers, but also attractive for sophisticated private travellers. The SMART fare is an attractive package with comprehensive additional services, while BASIC is a pure, low-cost ight offer. Germanwings offers advertising partners the opportunity to reach a highly appealing target group in an extraordinary environment. Due to the considerable percentage of business travellers and frequent iers, the customers of Germanwings are particularly appealing.

3 | Germanwings advertising media | Portrait

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Route network
Germanwings emerges as smart, dynamic and innovative. We offer point-to-point connections between holiday and business destinations on the European continent, in Israel and in Northern Africa, and our German aviation hubs Stuttgart, Berlin, Hannover, Hamburg, Dsseldorf, Cologne and Dortmund at an optimal priceperformance ratio. As far as the future is concerned, Germanwings is on a growth path, which also provides benefits for you as a marketer or media manager. By 2015, our fleet will grow by up to 90 airplanes, our company will employ 2,500 employees, and 20 million passengers will be welcomed on board Germanwings airplanes.

Germanwings in numbers Headquarters Home base Fleet (Summer of 2013) Passengers 2012 Destinations 2012/2013 Cologne Cologne/Bonn airport 38 Airbus A 319 7,8 million over 100

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Germanwings customer profile

Gender
46% 54%

Reason for travel


42% 22% 20% 10% 3% 3%

Female Male

Business trip Visiting relatives/friends Vacation City break Events Other

Age
4% 26% 27% 24% 13% 6%

Net monthly household income


11% 14% 34% 33% 8%

Under 21 years 2130 years 3140 years 4150 years 5160 years Over 60 years

Not specified Under 1,000 1,0002,500 2,5005,000 Over 5,000

5 | Germanwings advertising media | Customer prole

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Online
The wide-reaching germanwings.com home page has been cited many times as an example of a successful e-commerce platform. The site provides a wide variety of offers, simple booking options and clear structures. Innovative sales tools allow convenient access to bookings, e.g. low-fare calendar blind booking interactive route-network map

Using a search based on Google Search, the entire website can be searched for low-priced ights or partner offers. The search engines allow extensive coverage. Germanwings.com recorded an average of 3.5 million visits per month in the year 2012.

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Completion of booking
The last step in making a reservation is the completion and conrmation of the booking. It is the best point of sale for cross-selling products adapted to a specic travel destination. This is where approximately 200,000 web users are reached monthly: our passengers. Passengers see your advertisement at rst glance, next to their travel information. 120 x 600 Pixel

Banner
FactS Page Impressions Format File size Lead time Minimum booking PrIcE Online banner CPM rates on request approx. 200,000/month 120 x 600 pixels, gif/jpg/swf max. 30 KB 2 weeks 1 month

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Web check-in
More and more Germanwings passengers are taking advantage of the opportunity to check in online and avoid unnecessary delays at the airport. This means that your advertising during the web checkin reaches a majority of the passengers. Contact the passengers with your advertising message just before their departure. 728 x 90 Pixel

Banner
FactS Page impressions Format File size Lead time Minimum booking prIcE Online banner 40 CPM approx. 300,000/month 728 x 90 pixels (gif/jpg/swf) max. 30 KB 2 weeks 1 month

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Business travel
On the Business Travel page, you have the opportunity to speak directly to corporate customers. Take advantage of this attractive advertising space for exclusive corporate offers. 728 x 90 Pixel

Banner
FactS Page impressions Format File size Lead time Minimum booking prIcE Online banner 30 CPM approx. 25,000/month 728 x 90 pixels (gif/jpg/swf) max. 30 KB 2 weeks 1 month

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Other websites
The Germanwings websites have a number of attractive sub-pages for your advertisements. Choose your customized package from the following themed pages: Rail & Fly (approx. 6,000 PIs) Children (approx. 10,000 PIs) FAQ (approx. 40,000 PIs) View booking (approx. 140,000 PIs) Contact (approx. 50,000 PIs) 120 x 600 Pixel

Banner
FactS Page impressions Format File size Lead time Minimum booking prIcE Online banner 30 CPM
Beispielseite

6,000140,000/month (depends on website) 120 x 600 pixels (gif/jpg/swf) max. 30 KB 2 weeks 1 month

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Newsletter
The newsletter is sent to over 1.7 million subscribers in German-speaking areas every other week. An above-average number of recipients open this newsletter with special offers within only a few hours of receiving it. Advertisements in the Germanwings newsletter are perfectly suited for offers regarding all aspects of travel. 580 x 88 Pixel 280 x 150 Pixel + Text

Super-size banner
FactS Circulation Format File size Lead time 1.7 million subscribers (German-speaking) 580 x 88 pixels (gif/jpg/swf) max. 30 KB 2 weeks

Image/text integration
FactS Circulation Format Headline Advertisement text Lead time PrIcE Per advertisement Package price (2 issues) 9,900 15,900 (spread over 2 months)
Informationen zum Germanwings Newsletter in weiteren Sprachversionen gibt es auf Anfrage.

1.7 million subscribers (German-speaking) 280 x 150 pixels (no logos, lettering or eye-catchers in the image) max. 32 characters max. 250 characters (incl. spaces) 2 weeks

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Boomerang Club
The Boomerang Club is Germanwings ingenious bonus programme: a simple, attractive reward system to boost customer loyalty and offer incentives. The over 330,000 club members collect 10 miles for every euro spent on any ight with Germanwings. For just 10,000 miles, our members receive a bonus ight. Furthermore, they have the opportunity to collect miles through our programme partners. The participants in the Germanwings bonus programme form an exclusive and loyal target group which has above-average income, enjoys travelling and is very active.

12 | Germanwings advertising media | Boomerang Club

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Newsletter
The newsletter informs the Boomerang Club members of partner offers and specials and noties them of their current account balance. The Boomerang Club newsletter is sent to 220,000 subscribers in German-speaking areas. As an advertising customer, you receive a presence in the Partners section of the corresponding Boomerang Club pages, in addition to being involved in the content. 280x150 Pixel 580 x 88 Pixel

Super-size banner
FactS Circulation Format File size Lead time Publication 220,000 subscribers (German-speaking) 20,000 subscribers (English-speaking) 580 x 88 pixels (gif/jpg) max. 30 KB 2 weeks once a month

Editorial integration
FactS Circulation Format Headline Offer text Lead time Publication PrIcE Advertisement 3,900 per integration 220,000 subscribers (German-speaking) 20,000 subscribers (English-speaking) 280 x 150 pixels max. 32 characters max. 250 characters (not including spaces) 2 weeks once a month

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Exclusive newsletter
As a Boomerang Club partner, you ensure the highest level of attention of your subscribers with the exclusive newsletter. This newsletter offers Boomerang Club members an exclusive special offer. With your individually designed newsletter in the Boomerang Club, you, as a partner of the bonus program, have an effective medium at your disposal with which you can directly approach a customizable target group. We would be happy to be of assistance regarding the layout options of your own newsletter.

Hallo Max Mustermann,

Exclusive newsletter
including special offer page FactS Circulation PrIcE Exclusive newsletter 150 CPM target group customizable within the Boomerang Club

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Sales-promotion and special-offer page


We offer the opportunity to introduce an appealing offer on our sales-promotion and special-offer page directly. In addition to a presence on the sales promotion page in the Boomerang Club, you have an exclusive page at your disposal on which you can present your sales promotion or sweepstakes to our members in detail. Sales promotion field on the Boomerang Club special offer page Link to your own special offer page

Sales promotion field


on the Boomerang Club sales promotion page, including your own special offer page FactS Headline Advertisement text Format Minimum booking PrIcE All-inclusive price 3,500 max. 50 characters max. 250 characters 193 x 78 pixels (gif/jpg) sales promotion eld 399 x 189 pixels (gif/jpg) special offer page 1 month

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Print
The print media of Germanwings stands out due to the high attention of the passengers and offers multiple contact opportunities. Our dynamic and widely interested clientele, with a high percentage of business travellers, will see your advertisement in our on-board magazine without being distracted by other media or in-ight entertainment. Advertising spaces on our check-in boarding passes or our home-print boarding pass ensure your company multiple contacts with our passengers, without any divergence loss before the ight, at the airport, or on board the aircraft. It is also possible to place your advertisement on specic routes, making precise advertising and local offers possible.

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Booking confirmation
The booking information is the most important travel document which the passenger prints out and keeps. Your banner is placed directly next to or beneath the passengers important ight information (time, gate, etc.). Therefore, your advertising message is seen immediately. The passengers carry their booking conrmation with them during their entire trip, making multiple exposures to the advertising message possible. 160 x 600 Pixel 300 x 250 Pixel

300 x 250 Pixel


Max Mustermann, Musterstrae 1 12345 Musterstadt Deutschland

Sehr geehrter Herr Mustermann,

Advertisement with link


FactS Circulation approx. 300,000/month (Customizable target group, e.g. according to destination) 300 x 250 pixels (gif/jpg) 160 x 600 pixels (gif/jpg) max. 30 KB 2 weeks 1 month HTML booking conrmation

Herr Max Mustermann 3141592653594815162342

Herr Max Mustermann

Format File size Lead time Minimum booking Placement PrIcE Advertisement

65 CPM

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Home-print boarding pass


A rapidly growing number of passengers take advantage of web check-in and print their own boarding passes. Your banner is placed directly under the most important flight information on the home-printed boarding pass and the passenger sees it several times while checking their flight data: shortly after printing their ticket, at the airport, and on board. 728x90 Pixel 300x250 Pixel

Advertisement with link


FactS Target group Format File size Lead time Minimum booking PrIcE Advertisement CPM rates on request variable selection according to destinations 300 x 250 pixels (gif/jpg) 728 x 90 pixels (gif/jpg) max. 30 KB 2 weeks 1 month

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Check-in boarding pass


The boarding passes handed out at the check-in counters contain information about the departure gate and time of departure. Therefore, you achieve a rst-class placement by branding the front side of the boarding pass. Use the back of the ticket stub for your advertising message. 51,25x78,55mm This advertising space is ideally suited for sweepstakes or coupons. The stub can also be a perfect reminder because this part of the boarding pass is often kept by passengers after the ight. NEW:  Place your full-face advertisement on the back of the boarding pass. 129x13mm

Advertisement and ticket stub


FactS Print run Period of distribution 2 million copies (minimum circulation) approx. 4 months/until exhaustion Dortmund, Cologne, Dresden, Dsseldorf, Bremen, Berlin, Hamburg, Leipzig, London Heathrow, Munich, Nurnberg, Rostock-Laage, Stansted, Suttgart, Hannover, Vienna, Zurich 51.25 x 78.55 mm on request at least 8 weeks before release date

Distribution

Format ticket stub Format back of ticket, full-face Material deadline PrIcE Ticket stub (back) Back of ticket (full-face)

from 65.000 from 90.000

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Info brochure
The conveniently sized info brochure contains all the interesting information on the entire Germanwings product range. In it, the passenger can nd information regarding the route network and all air routes, as well as other useful information. The brochure is issued twice a year, at the end of March and the end of October, when the flight plan changes. Your advertisement will always be visible due to the extensive distribution at the check-in counters at all our airports as well as on board the planes.

1/1 cover page


FactS Print run Distribution Format Release date: info brochure summer 2014 Release date: info brochure winter 2014 PrIcE Cover page 2, 4c Cover page 3, 4c 3,100 2,900 50,000 copies/issue all German and international airports, trade fairs, and events as well as on board 105 x 210mm (pdf/jpg) material deadline: calendar week 6, 2014

material deadline: calendar week 38, 2014

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On-board magazine
Booking your advertisement in the Germanwings on-board magazine, whether as a commercial or a private advertiser, is easy and fast. The Germanwings magazine offers an attractive blend of travel, leisure and business articles, perfectly tailored to the diverse tastes of the readers on Germanwings airplanes. Whether you have already decided on this type of advertising, or would still like more information, we recommend that you make direct contact with your agency: +49 (0)800 189 0353 gwsales@ink-global.com

In-ight magazine
FactS Print run Format Circulation Release Distribution PrIcE 1/1 advertisement 1/2 advertisement 1/4 advertisement 11,900 6,300 3,350 65,000 copies/issue 214 x 280mm 2 million readers bi-monthly 2 months on board all Germanwings ights

Other formats, cover pages and special placements available on request

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Ambient
Catch our customers on board directly with your advertising message on our extraordinary ambient media. Whether close to the passenger with branded napkins or branded cups, or as a refreshing extra for our customer group sitting in the three front-row BEST seats, you may be certain that the attention for your company is secured. Our patent-registered tray-table advertising is an attractive and exclusive advertising opportunity which reaches a maximum value for the medium as far as contact period and contact intensity are concerned.

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Tray-table advertising
Advertise where your advertising image cannot be missed on our tray tables with integrated advertising displays for print media. Due to the incomparable intensity of contact and the high level of acceptance by the passengers, this medium is very strong. With a duration of contact up to 240 minutes, this oneof-a-kind tray table with an integrated print display achieves peak values as a medium. Provide your advertisements with the attention you always wished for using this ideal advertising medium. The prices indicated include the production and distribution costs. This is where our customer encounters your advertising message.

Integrated print display on the back of the tray table


FactS Contacts Place of release Visual format Print format Paper Minimum booking Lead time PrIcE Per aircraft/month 5,940 14,000/month per aircraft entire route network 230 x 140mm, truncation r=10mm 237 x 148mm 200 g (opaque with print varnish) 1 aircraft per month 3 weeks

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Aircraft painting
Eye-catching designs You can choose between a partial or complete painting of the aircraft. In doing so, there are virtually no limits to your design ideas. We would be more than happy to assist you in the individual designing of your flying advertising icon. Direct and indirect contacts Prot from many visual contacts at our over 100 destinations throughout Europe. Use for marketing campaigns Secure the integration of your branded aircraft for your internal and external communication, e.g. in the form of sweepstakes, PR campaigns, incentive trips, etc. Charter ights Charter your companys own Airbus for important business occasions or use your aircraft for events which generate a great deal of media attention such as an aircraft-launching ceremony. NEW: aircraft lamination according to your design!

Aircraft painting or aircraft bonding


FactS Area Lead time Minimum booking PrIcE Per aircraft available on request painting the skin of the entire aircraft or individual parts 5 months available on request

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Smartbox sampling
Certainly the most elegant way to address new customers. Make use of the ensured contact with our SMART fare passengers during the opening of the Smartbox. You have the opportunity to distribute mini-flyers, product samples or minisamplings directly to a large customer group. Accompany your campaign or product launch with a Smartbox sampling, inspiring the customer to pick up or test your product.

Smartbox sampling
FactS Contacts Distribution Sampling Minimum booking Lead time PrIcE Sampling 0,12/piece
Product samples

300,000 350,000/month all Smartboxes on board mini-yer, product samples, bulk goods 1 month 2 weeks

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Check-in sampling
At the check-in desk, your sampling product is placed directly in the customers line of sight. In this way, they are able to make contact with your item and try it out. The simplest way to encourage new customers!

Check-in sampling
FactS Circulation Distribution Format Material deadline Minimum booking Sampling products PrIcE Product sampling 0,10/piece upon agreement Cologne, Stuttgart, Dortmund, Munich, Hannover, Berlin DIN A7, landscape by the 10th of the previous month 1 month must be provided

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Refreshing tissue
Our passengers in the newly introduced BEST fare receive a premium refreshing tissue. This allows us to offer advertisers a brand-new and attractive advertising medium and also create an additional benefit for our customers on board. With the exclusive, financially well-off customer group in our new BEST fare, advertisers can reach a high percentage of business travellers and decision makers. This is where our customer encounters your advertising message.

Refreshing tissue
FactS Minimum quantity Period of distribution Material of package Material of towel Format of towel Print format Lead time PrIcE Refreshing tissue from 12,500 50,000 approx. 4 months/until exhaustion aluminium- / PE-slide (white) 70% viscose, 30% polyester 70 x 150 mm 54 x 122mm (eps) colour shades up to 4c (just front side) 9 weeks

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Check-in Kiosk
With the launch of the new Germanwings, our Checkin Kiosks have also taken on a new look and have been upgraded with a new advertising opportunity. We implemented a new advertising placement on the control screen and the touch screen below it: A cycling screensaver operating in an animated Flash format. These kiosks are available at the German airports in Cologne, Hannover, Hamburg, Munich, Berlin-Tegel and Dortmund. An expansion to additional airports is in development. We offer a highly attractive placement directly in the eld of vision and interaction of our customers, supplemented with an additional high conspicuousness to passing passengers. The kiosks are in selectable form locally, allowing targeting with customized local offers.

Check-in Kiosk
FactS Distribution Contacts Minimum booking Format Lead time File format Alternative PrIcE Per kiosk 490 45 kiosks at six airports 90,000 100,000 per month 1 month 1024 x 650 pixels 2 weeks swf Shockwafe Flash 1 month delivery graphic material (3-5 JPG & storyline additional IT cost)

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Hot-beverage cups
The cups the crews use on board for hot beverages can really catch the passengers attention. By individualizing these cups with your own text and colours, you can ensure people will remember you even after their ight. This is where our customer encounters your advertising message.

Printing on cups
FactS Production Distribution Material deadline Booking period PrIcE Hot-beverage cup 60,000 at least 1 million pieces entire eet 3 months before release date approx. 6 months

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Napkins
The guests of Germanwings are handed a napkin with each beverage or snack. These can be printed with your advertising message in several colours. Your advertisement is always right at hand during the entire meal. Benefit from this remarkable presence! This is where our customer encounters your advertising message.

Printed napkins
FactS Print run Distribution Format Material deadline Booking period PrIcE Napkins 14,000 1 million entire eet 110 x 110mm colour shades up to 3c (individual colours) 3 months before release date 3 months /until exhaustion

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Luggage labels
Offer our passengers an attractive additional benefit which will be associated with your company by our customer. With the premium foldable luggage label, your brand will be sent on a journey of its own. It protects the address data and privacy of our passengers and is fixed with an elastic strap. Thanks to its already filled-out address information, this medium is perfectly suited for competitions and special offers.

Luggage labels
FactS Circulation Distribution Format Paper Lead time PrIcE Luggage label Branding positioner from 7,500 from 1,200 from 100,000 pieces / 4 months Cologne, Stuttgart, Dortmund, Munich, Hannover, Berlin 175 x 38,1 mm (colour shades up to 4c) 200g, matte white 8 weeks

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Germanwings advertising partners

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Terms for booking advertising media


Germanwings advertising media Prices valid from 01.11.2012 1.  Responsibility/Contracting parties Germanwings GmbH hereafter referred to as Germanwings shall be responsible for marketing the special types of advertising. The contract for the execution of the advertising order authorized by the client shall be concluded in the name of and for the account of Germanwings. 2.  Contract conclusion In any case, offers from Germanwings shall be subject to change. The contract shall become effective with the written conrmation by Germanwings. Verbal, telephone and electronic orders shall be deemed to be stipulated as conrmed by Germanwings in writing, provided that the client does not object to these in writing within 24 hours after receipt of the order conrmation. Solely the respectively valid General Terms and Conditions (GTC) shall apply for all orders. The validity of the clients general terms and conditions shall herewith be explicitly excluded. 3.  Orders from agencies Orders from advertising agencies shall only be accepted for specically named advertisers (name, complete address). Advertising agencies or advertising brokers shall receive an agency commission of 15 % on the net sum of the order, i.e. on the net amount payable without VAT after the deduction of discounts, provided that they verify respective services. In the event of amendments to an order value and/or a discount by means of posting or cancellation, the agency commission shall be recalculated. 4.  Period of processing Orders shall be processed within a calendar year. The contractual year shall be the calendar year. 5. Withdrawal With the conrmation pursuant to item 2 of these GTC, the advertising objective shall be accepted. In well-founded individual cases, Germanwings shall be able to grant the client a withdrawal option at its sole discretion. In any case, the withdrawal request shall be addressed to Germanwings in writing and must be duly (i.e. generally before the material deadline) made available to Germanwings in writing. The withdrawal shall only be effective if Germanwings explicitly accepts it in writing. 6.  Rejection of advertising orders / sampling campaigns Germanwings shall reserve the right to reject advertising objectives/sampling campaigns also legally binding conrmed orders as well as individual orders in line with a conclusion (withdrawal) if they violate the law, ofcial provisions or are immoral, contradict the principles of Germanwings due to their content, their origin or technical form, or would be unacceptable for Germanwings to publish. Furthermore, Germanwings shall reserve the right to take individual special types of advertising out of the offer according to its best judgement and also to withdraw, in the case of legally binding conrmed orders, provided that a decision of the Germanwings product management requires this to be done. In this case, the obligation to pay for the respective service shall not apply. The assertion of other claims shall be explicitly excluded. Should the booked advertising service be rendered despite the initially declared rejection, the clients original obligation to pay shall still exist. 7.  Price alterations Alterations in the price list shall be possible at any time. However, price alterations for stipulated and conrmed advertising orders/sampling campaigns shall only be effective if they are announced by Germanwings at least one month before the implementation. In the event of a price increase, the client shall be entitled to a right of withdrawal. The right of withdrawal must be exercised in writing within 5 work days after receipt of the notication. 8.  Terms of payment The placed advertising orders/sampling campaigns shall be invoiced in advance on a monthly basis. The invoices shall be issued with the addition of the statutory value-added tax. They shall be due for payment 10 work days, at the latest, after the receipt of the invoice without deductions. Germanwings shall reserve the right to demand prepayment for business transactions with new clients. Payments shall solely be effected to the accounts specied by Germanwings on the invoice. Bank service charges shall be on the clients account. Cheques and bills of exchange shall only be accepted on account of performance. In the event of default of payment, Germanwings shall be entitled to postpone the implementation of the order without this constituting a claim for compensation on the part of the client. The client shall be liable for the resulting damage caused by default. This shall include, if other damage caused by default is not veried, interest for default amounting to 4 % above the respectively valid bank rate of the Central Bank of Germany. A default of payment shall entitle Germanwings to withdraw from the contract. Any resulting damage shall be compensated for by the client. 9.  Print documents At the latest, the advertising text must be available for approval by Germanwings 5 work days before the material deadline. The client shall be responsible for the punctual delivery of the advertising text and acceptable print documents to the location to be specied by Germanwings. 10.  Circulation, remainders, page impressions The amount of advertising media (boarding passes, napkins, samples, cups) can vary according to passenger uctuations and cannot be limited in regard to time; surplus amounts shall be distributed. The page impressions indicated in the catalogue shall be reference values and average values which result from the entire calendar year. In the event of an under-delivery, Germanwings shall attempt, as far as possible, to additionally deliver the missing page impressions after expiration of the placement of the advertising medium. Over-deliveries shall be exempt from charges for the client. 11.  Clients responsibility with regard to product, media, competition and copyright laws In the business relationship with Germanwings, the client shall bear sole responsibility for the advertising message / the sampling product with regard to product, media, competition and other laws. The client shall indemnify Germanwings from all third-party claims. The client shall be liable to Germanwings for damage resulting from a possible use and in this respect shall indemnify Germanwings from the use by third parties. 12. Editorial rights Germanwings shall maintain the editorial rights. The advertising partners shall be able to supply text and image suggestions. The decision regarding the ultimate placement, text design and the layout shall lie with Germanwings. Furthermore, the advertising partner shall not be able to refer to the display and placement of the illustrations depicted in the media catalogue as these merely serve as an example. 13. Liability The liability of Germanwings (including its vicarious agents) shall be unlimited in the event of intent or gross negligence as well as in the case of a guarantee. For slight negligence, liability shall be unlimited in the event of injury to life, limb or health. In the event of a slightly negligent breach of essential contractual obligations, liability shall be limited to the resulting material and nancial damages, amounting to the foreseeable, typically occurring damage. Any other, additional liability for compensation shall be excluded except for claims pursuant to the Product Liability Act. In particular, this shall apply for cases of default, non-fullment or faulty performance. 14.  Final provisions Alterations and amendments regarding the contract, including auxiliary agreements and alterations of these provisions, shall require the written form. Should individual provisions of these GTC be or become ineffective, the remaining components of the contract shall remain unaffected. In business transactions with merchants, corporate bodies or special funds under public law, the jurisdiction in the event of legal action shall be the registered ofce of Germanwings. As far as claims by Germanwings are not asserted in a collective procedure, the jurisdiction for non-merchants shall be determined according to their place of residence. If the place of residence or the clients permanent dwelling, also for non-merchants, is unknown at the time of commencement of an action or if the client has changed his/her place of residence or permanent dwelling from the territory of the law after contract conclusion, the registered ofce of Germanwings shall be stipulated as the place of jurisdiction.

33 | Germanwings advertising media | Terms for booking advertising media

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Your Germanwings contact: Germanwings GmbH Germanwings Werbemedien Markus Papke Germanwings-Str. 2 51147 Kln Deutschland Telefon +49 (0) 2203 1027-5431 Werben-bei-4U@germanwings.com www.germanwings.com

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