Questionnaire

Dear Respondent, You have been selected as part of our research study regarding Comparison of advertising strategies of Warid and Telenor. You are re uested to fill in the belo! uestionnaire. We assure that the provided information !ill be "ept confidential and !ill be used for academic purpose only. #lso !e !ill highly appreciate your valuable coordination $ time.

SECTION I
1. Which mobile connection do you have? a) Warid b) Telenor 2. How many times have you seen an advertisement for this brand in a day? a) 1 b) 2 c) 3 d) 4 e) 5 or more 3. What would you say is the main messa e of this ad? a) !i discounts" chea#er than the com#etition b) $roduct is of hi h %uality c) &ust tryin to sell the #roduct d) !rand awareness" com#any is tryin to e'#ose itself. e) (ther ))))))))))))))))))

Serial Number

Strongly Disagree

Disagr ee

Neutral

Agree

Strongly Agree

1 2 3

The claims made in ad of selected brad are believable. * understand the #roduct bein advertised. * li+e to tal+ someone else about

1 1 1

2 2 2

3 3 3

4 4 4

5 5 5

4 5

, /

0 11 11 12

the ad selected brand. The ads of selected brand ma+e fun to watch. * li+e to watch similar ads li+e the ad of selected brand in the future. * remember the advertisement of selected brand. The ad.s messa e is relevant to me? The ad of selected brand is much better than other ads for #roducts in this #roduct cate ory? The ads are hi hly informative? The ad messa e is clear and easy to understand? The fre%uency of ads is a##ro#riate? The ads of selected brand have entertainin touch. The advertisement of the #roduct is a motivatin factor to #urchase.

1 1

2 2

3 3

4 4

5 5

1 1 1

2 2 2

3 3 3

4 4 4

5 5 5

1 1 1 1

2 2 2 2

3 3 3 3

4 4 4 4

5 5 5 5

13

SECTION II Your Opinion Area

(Here you are free to express any sort of feelings related with your selection).

SECTION III Personal Information Area

Your Age: i. ii. iii. iv. v. vi. 21225 2,231 31235 3,241 41245 4, yrs 3 4bove

Your E u!ation: i. 5atriculation ii. *ntermediate iii. 6raduation iv. 5asters Your O!!upation: (if working) ))))))))))))))))) Your "ont#ly spen ing: i. 13111215111 ii. 1,111210111 iii. 21111223111 iv. 2411122/111 v. 20111 3 4bove At the end, we are once again thankful to you for your due coordination through out this questionnaire filling once again we assure you, your provided information will be used only for our research purposes will be kept very confidential once for all.

!est "egards

#ake $are