Market summary The firm was founded in September 1982 as a joint venture between the government of Pakistan and

Suzuki Motor apan! forma"izing the arrangement by whi#h $wami $uto %td& had produ#ed the Suzuki SS8' from 1982&(2) Suzuki origina""y owned 2*+ of the sto#k! and have gradua""y in#reased their ho"ding, they now own -.&'9+&(.) Pak/Suzuki was a joint venture between the semigovernmenta" Pakistan $utomobi"e 0orporation 1P$023! who had ear"ier overseen "o#a" assemb"y from kits&(4) Pak Suzuki is the market "eader in Pakistan $utomobi"e Market by having more than 5'+16e#ember! 2'113 of market share& %a#king serious #ompetition! Pak Suzuki has had a market share of more than *'+ sin#e its in#eption&

Market need 0hi"dren diseases due to bad water 2ver 4'!''' #hi"dren die every year from diarrhoea #aused by unsafe water and poor sanitation in Pakistan& 44 per#ent Pakistanis drinking unsafe water Peop"e who have enough money have turned to bott"e water 7890:; says the greatest threats to pub"i# hea"th in Pakistan at the #urrent time are #ertain"y from waterborne diseases! whi#h #an intensify in pre#arious hygiene #onditions! and when peop"e have "imited or poor a##ess to safe water and sanitation servi#es&1 http<==tribune&#om&pk=story=1.1*5*=one/#hi"d/dies/every/minute/in/pakistan/report=3 1*&9 Mi""ion peop"e in Pakistan #urrent"y don>t have a##ess to safe drinking water& %ast year! infe#tious water borne diseases a##ounted for 5'+ infant deaths with diarrhea being the "eading #ause&1 http<==www&uni"ever&pk=media/#entre=pressre"eases=2'1.=7ni"ever/ "aun#hes/Pureit/?ater/Purifier/in/Pakistan&asp@3 ?asa and tma water #ondition Aap ana"ysis BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB BB&&

Market trends wasa 7ni"iever has #ame in to enjoy monopo"y in pakistan&

$"so there was e@isten#e of aCua purifier& $s Pakistani media awareness and government of Pakistan is making awareness programming a"" over p"a#es peop"e are #ons#ious about their #hi"drens&popu"ation deve"opment misitries website

Market growth Popu"ation of Pakistan is in#reasing with huge rate whi"e govt& is making no measure to provide pure water& so the potentia" market is in#reasing day by day& Popu"ation rate is in#reasing so target #ustomers are in#reasing& there is no "imit of ba#hy ak ya 2 zima aur na "ooo in midd"e #"ass of Pakistan&

Market demographi#s Market segmentation wi"" be to target a"" . #"asses of midd"e and to target most part of higher in#ome #"ass&

Swot ana"ysis

Strength Midd"e "eve" produ#t brand in #onsumer mind Market e@perien#e 0an take he"p from ho"ding #ompany& :stab"ished market distribution #hanne" and popu"ar brand name in a"" over Pakistan& Digh emphasis on E and 6 Dighest market share in vehi#"es business $ssemb"ing #ost %ow pri#es

?eaknesses 8o more distribution #hanne"s in sub areas of Pakistan to rea#h every target #ustomer& 1http<==www&s#ribd&#om=do#=.2811'48=Strategi#/$na"ysis/of/Pak/Suzuki/Motor/ 0ompany3 2pportunities

0an make #ontra#t with government to buy it for offi#es& %a#k of ski""ed "abors 0an do diversifi#ation to ho"d more benefits and #an take he"p from ho"ding #ompany& 0an take parts of produ#t and assemb"e it on"y at p"ant 8o more #ompetition in suggested produ#ts in Pakistan& Aood re"ation of apanese government with Pakistan government& 8o investment by foreigner #ompanies due to terrorism

Threats 8ew entran#e of #ompetitors 9n#rease in e"e#tri#ity pri#es 9nf"ation 6epression e#onomy stage Deavy ta@es to be "evied 9mported produ#ts #an be bought by the government and "oss of e"ite #"ass segment&

0ompetition 6ire#t #ompetition 7ni"iever $Cua

9ndire#t #ompetition ?asa 0"othes Forrring

Produ#t offering

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Gision To be re#ognized as a "eading organization that va"ues 0ustomers> needs and provides motoring so"utions with strong #ustomer #are& Mission Strive to market va"ue pa#ked vehi#"es that meet #ustomers> e@pe#tations& Provide a p"atform where our stakeho"ders passionate"y #ontribute! invest and e@#e"& Make va"uab"e #ontribution to So#ia" deve"opment of Pakistan&

Marketing obje#tives To be "eading #ompany and having ma@imum of market share Minimize #ost and a##ommodate produ#t in bad e#onomy #y#"es& ;inan#ia" obje#tives To gain a profit ofBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB BBBBBBBBBBBBBBBBBB

STP Segmentation Midd"e #"ass and most part of e"ite #"ass of Pakistan Target 0onsumer de#ision makers in home women and men Positioning $ name of pub"i# produ#t in Pakistan

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