Research Report

A Comparative Analysis of Two Businesses of Similar Industry in Different Geographical Locations.
Chinese Herbal Medicine Shops
English 2 (ENGL 0205) Assignment 3

Group Members:
Cecilia Tie Sing Lu (0314050) Lim Pui Yee (0313605) Ee Xin Hua (0314089) Lee Yin Yi (0314011) Sofia Nabilah binti Meor Mohamed Kamil (0313585)
FNBE JULY 2013 ENGL0205 ENGLISH 2
Name of group members: Cecilia Tie Sing Lu Lim Pui Yee Ee Xin Hua Lee Yin Yi Sofia Nabilah
Table of Contents
Content Introduction - Introduction of research project - Introduction of Chinese Medicine
Shop
Page 1-2 3-4 4
Key Summary Interview Question Research Essay

Trade: Chinese Medicine Shop
- Introduction of Ming Hong Chinese Medicine Shop Introduction of SYKT. Kwong Van San Introduction of Lee Wah Trading Co Contrast and Comparison of Ming Hong Chinese Medicine Shop, SYKT. Kwong Van San and Lee Wah Trading Co
5-12
Comparative Analysis Recommendation Bibliography Appendix - Research questions with answers - Meeting minutes - Photos
13-14 15-16 19
20-29
FNBE JULY 2013 ENGL0205 ENGLISH 2
Name of group members: Cecilia Tie Sing Lu Lim Pui Yee Ee Xin Hua Lee Yin Yi Sofia Nabilah
INTRODUCTION
Introduction of research project
Since traditional Chinese medicine has started long before writing was even invented, as a group, we have finally decided to make research on it. We have chose 3 different places of 3 traditional Chinese medicine shops to do research on. Which are, Ming Hong (in Petaling Jaya), Lee Wah (in Ipoh) and Kwong Vam San (in Subang Jaya). Most traditional medicine shop
Introduction of traditional Chinese medicine

The origin of traditional Chinese medicine theory is lost in history, even before writing was invented. Traditional Chinese medicine has been around for more than 2000 years. Although, the first history was project back over 2000 years ago, it is highly believed that the origins of traditional Chinese medicine go back more than 5000 years ago. Apart from the recorded documents much of what is said about the origins of Chinese medicine is more of a legend than a history. China was one of the first countries to have a medical culture. However, the Chinese medicine method takes a far different approach compared to the Western medicine method. With a history of 5000 years, it has formed a deep and immense knowledge of medical science, theory, diagnostic methods, prescriptions and cures. According to the history the origins of traditional Chinese medicine, it is traced back to the to three mythical emperors which are Fu Xi, Shen
FNBE JULY 2013 ENGL0205 ENGLISH 2 Name of group members: Cecilia Tie Sing Lu Lim Pui Yee Ee Xin Hua Lee Yin Yi Sofia Nabilah
Nong and Huang Di. Historians believe that Fu Xi was a cultural hero who developed the trigrams of Yi Jing or, the book of changes. Shen Nong was believed as the legendary emperor who lived 5000 years ago and is acknowledged as the divine cultivator/ farmer by the Chinese people. This is because he was attributed as the founder of herbal medicine, and he also taught people how to farm. Nevertheless, some of the most specific discoveries of Chinese medicine were made during Zhou dynasty. This includes the theoretical foundation of yin and yang, the five elements, the pathogenic factors of external environment as a cause of disease and further understanding of the meridians of acupuncture.
KEY SUMMARY
(1) Group Discussion
After getting all information of this assignment, we have few times of discussion to ensure all the group members are updated with the progress of this assignment. In the discussion, we managed to finalize some of the main and important details about the projects. First, we decide the possible location to do our interview. Second, we list out the question that are suitable for us to do our interview. We also do some research about Chinese Medicine. Third, we discuss the time to do our interview that all of us agreed on. We also planned the transport that we are going to us. To ease the flow of work, we divided our jobs equally. Lastly, we discuss the problems that we faced in this assignment and try our best to resolve it.
(2) Interview Chinese Medicine Shop

We have chosen Ming Hong Chinese Medicine Shop, SYKT. Kwong Van San and Lee Wah Trading Co to interview. Before the interview started, we have the get the permission from the person who in charge of the Chinese Medicine Shop. First, we will introduce our self and tell them where we from. We will also explain the reason we interview them and what question we are going to asked. In the interview, we will record the video and also write down the important point. After the interview session, we will asked for the permission to take photos of the Chinese Medicine Shop and also the group picture with the interviewee. We will also take some photos of the products in Chinese Medicine Shop.
(3) Conclusion
Through the methods of interviewing, references and meetings, we expect to understand the business thoroughly so that the research report will have concrete evidences. We will be able to receive personal opinions as well as in depth information on the history of the shops being by interviewing the owner or worker of the business. We can support our statements through references. Lastly, through meetings, we will be able to complete our report on time and divide the work well.
INTERVIEW QUESTIONS:
(1) How long have the business been running? What are the reasons to start this business? Is it because of the forces of social living? Is it a family business? (2) What is the main product selling? Are the products handmade or by machine? By own company or have supply? (3) What are the products marketed to local or international market? Who are the main customers? (4) Why does the products attract these people? (5) Why choose this place to open your business? (6) How does the business promote this product? (7) What is the main treat of this business? (8) Would you like to expand your business?
RESEARCH ESSAY
Introduction of Ming Hong Chinese Medicine Shop:
The first Chinese herbal shop we have interviewed on 14 November 2013 is Ming Hong . Ming Hong is a shop located at SS2/10 Petaling Jaya. This is a family business and it had been running for 38 years. In 1975, Mr. Hongs father starts this business in 1975 and passes it down to Mr. Hong after years. Mr. Hong always comes to the shop to help his father when he was young and he started to work in the shop after he finished PMR because he doesnt want to continue his study. Their main selling product is Bak Kut Teh, herbs and herbal pack that used to make herbal soup. Most of the product is taking from the supplier. Moreover, because of all the products are natural and will not cause any side effect, it attracted many local customer to come over and some of the parents even bring their children who still study aboard to the shop and buy some Bak Kut Teh pack, bring it back to oversea, and let their foreign friends to try Malaysias food. Furthermore, Mr. Hong will suggest the products that most suitable for the customer and give some comment to the customer when they come to ask him what they need. Mr. Hong thought that the main threat of this business is nowadays, less people believe in traditional Chinese medicine and many people think that western medicines is better than traditional Chinese medicine. Other than that, teenagers dont really like Chinese medicine because that is bitter than western medicine and their parents didnt bring them to Chinese medicine shop. All of these reason caused the sales of the shop getting lower and Mr. Hong didnt think about to expand his
business because his children had no interest towards this profession and dont want to continue this business.
Introduction of Kwong Van San Chinese Medicine Shop:

The second Chinese herbal shop we had interviewed in the same day is Kwong Vam San. The boss of the shop is Mr. Kwong and it is located at SS14 Subang Jaya. This shop has been running for 30 years since 1983. Mr. Kwong is the third generation for the shop and his grandfather is the one who start this business. His grandfather choose to open the shop over here and after many years, Mr. Kwong still think that it is a great place to open Chinese herbal shop because this area got a lot of residences and schools. Mr. Kwong continues this business because he needs to earn money for his family and not for his own interest. The main selling product in the shop is herbal and alcohol. Some products are hand made but most of them are bought from suppliers. People come to this shop and buy Chinese medicine is because they want to have a healthier body and as what had though from their parents, they believed Chinese medicine is good for them. Most of the customers of the shop are old people and Mr. Kwong always suggests the most suitable product to his customer. Mr. Kwong thinks that the main threat in this shop is: not enough parking for his customer. Many of the customers choose to visit the other herbal shop since they cant find any parking around the shop. This problem makes the shops sales decrease. But, even though it is hard to operate, Mr. Kwong still wants to expand his business to become a big business and become a big boss
Introduction of Lee Wah Trading.Co
The third shop we had our interview with is Lee Wah Trading Co. The shop is located in Kampung Simee, Ipoh. This shop was opened in the year of 1983 back then. This was the first shop opened by the owner after he graduated. Chinese medication includes a broad scope of medicine practices sharing common concepts which have been developed in China and are based on a tradition of more than 2,000 years, comprising various forms of herbal medicine and massage. Varity of Chinese herbs can be found here such as dried Lingzhi, ginseng. They also provide Chinese medication to the patients. They will then offer suitable herbal medicine according to the patients illness. It is also selling its products directly to the overseas. Traditional Chinese herbal medicine lures on ancient practices. Herbal medicine is as old as humanity itself. Early human beings were hunter-gatherers whose survival depended on their knowledge of their environment. Direct experience taught them which plants were toxic, which ones imparted strength and sustained life, and which had special healing qualities. One of the Chinese herbal medicine shops we interviewed is Lee Wah Trading Co. which is located in Ipoh, Perak. Mr. Ng owns this Chinese herbal medicine shop where he had started to run his business since 30 years ago. Mr. Ng decided to open his own Chinese herbal medicine shop after completing his course in one of the university in China. According to Mr. Ng, the main product they selling is Chinese herbs. The products are handmade and a partial list of products made from machine. They get their products mainly from suppliers. The products are marketed to the local more compared to international market. Senior
citizens are the main customers to Mr. Ng. The products attract them because of their traditional culture where they find Chinese herbs as treating the problem without all the side effects that come along with many mainstream medications. Mr. Ng chose to run his business in this particular location because the shop is just few meters away from his house and the shop located near the market where it can attract customers easily. They promote their products by speaking and recommend to others which are appropriate to the customers. Mr. Ng also stated that the existence of western medication has become the main threat of his business. This is because most of the youngsters nowadays are exposed to the western culture and also clinics are easily found everywhere in town. Mr. Ng had planned to expand his business by spreading out the benefits of Chinese herbs medication.
10
Compare & Contrast Essay

Traditional Chinese medicine has been found long before writing was even invented. These three shops are selling the same products in three different locations, which are all located in old cities in Malaysia such as Subang Jaya, Ipoh and also Petaling Jaya. Although there are a lot of similarities between these three shops, there are differences that can make the shop stands on its own such as the reasons for the opening of the business, the location of the shop, and also the main threat of opening the business.
There are many reasons why people run their own business. In particularly, comparing these three shops, they have their own reasons on running it. Ming Hong shop has been running the business since approximately 38 years ago. This was a family business. Mr. Hongs father started this business in 1975 and passed it down to Mr. Hong after hes capable of running the business. Mr. Hong has always stop by the shop everyday to help his father when he was young. Mr. Hongs father felt as if it was time for him to pass down the business when Mr. Hong was only 15 years old, after his PMR. This was because, Mr. Hong did not want to continue his studies further. Next, Lee Wah shop had run the business for merely 30 years. This was because of self intend. This shop was opened in the year of 1983 after Mr. Lee graduated. Finally, as for the Kwong Van San shop was opened since 30 years ago. Mr. Kwong is actually the third generation in the family to run this business. The business was first opened by his grandfather, and was finally passed to him.
11
Although, it is a family business, the reason why the shop is still standing is because Mr. Kwong needed money to support his family, and not for his own interest.
Next, the location of the shop also plays a big role in running a business. This is because, good location of a place attracts customer to come to your shop. As you can see, all three shops are located in old cities in Malaysia. Ming Hong shop is located in SS2 Petaling Jaya. The reason for the opening of the shop way back in 30 years ago is because, this place was near residential area. Which then, may lead to attraction of customers to come to your shop. Next, Lee Wah is located in Ipoh, Perak. Mr. Ng chose to run his business in that area because the shop is just few metres away from his home. Not to mention, the shop is located near the market where it can attract customers easily. Lastly, Mr. Kwongs shop is located in SS14, Subang Jaya. This place is not only near residential area, but also very near to the market. Therefore, customers are easily attracted to come to his shop.
In every business, there must be a main threat. As for these three businesses, their main threat would definitely be the competition between the western medicine. Ever since western medicine has become more known, people dont always come to any traditional chinese medicine shop anymore. Not to mention, that the childrens nowadays are not exposed by their parents to these herbs. Therefore, less customers come to their shops nowadays. But however, Kwong Van san shop also has another main threat. He finds it very dissapointing that the sales are decreasing by days because of the parking problem in Subang Jaya. Many of the customers choose to
12
visit other herbal shops around that area, just because these customers couldnt find parking to go to his shop.
In conclusion, all three shops has their own differences in making their shops different than one another with the reasons of the opening of the business, the location of the shop and also the main threat of the business. Although, there are some mishaps here and there in their shops, they are still standing strong in keeping their business running.
13
Comparative Analysis of the Businesses Competitive Traits

1. Number of competitors in their respective geographical markets. 3 2. Brief bios of each business top 3 competitors. The first competitor of Ming Hong Chinese Medicine Shop is Dr Tian Acupuncture & Herbs. Dr. Tian is the proprietor and doctor of this clinic. She is fully qualified as in both Chinese and Western Medicin. The second competitor of Ming Hong Chinese Medicine Shop is Herbland. Herbland is specialists in carrying treatment as acupuncture, Chinese herbal therapy and therapeutic message. The third competitor Ming Hong Chinese Medicine Shop is HK Traditional Chinese Medical Clinic. This clinic provides Chinese Medicine, herbalists and herbal medicine to its customer. The first competitor of Kwong Van Sang is Herbal Inn with located in SS14. Herbal Inn specializes in herbal remedies and alternative treatment. They also sell variety of herbal products such as herbal tea. The second competitor of Kwong Van Sang is Chinese Medicine & Acupuncture. Dr. Wu who has a degree in Traditional Chinese Medicne Chengdu University of Traditional Chinese Medicine 1984 in China. She has 20 years experience and will provide professional knowledge to her customer. The third competitor of Kwong Van Sang is Herbs NFood. They provide different type of Chinese herbs to the customer. The first competitor of Lee Wah Trading .Co is Tung Tuck Chinese Medicine Shop. Tung Tuck Chinese Medicine Shop located near resident and can attract customer easily. The second competitor of Lee Wah Trading.Co is Kedai Ubat Thye Sang Wang. They sell variety of Chinese herbs and alcohol to their customer. Besides that, they also provide herbal tea to customer. The third competitor of Lee Wah Trading.Co is Yuan Hua Medical Hall. 3. How do the businesses compete with their competitors? What strategies were/are employed and how successful are they? Firstly, they decrease the price. Secondly, they choose a suitable location such as far from school area so customers have more parking. 4. What are the obstacles faced by new businesses who wish to enter their markets today? Are they easy or difficult to overcome? Why? (a) The amount of people who will choose Chinese medicines are decreasing. (b) The costs are high because the Chinese medicines are expensive.
14
The obstacles are difficult to overcome because the young one will choose western medicines instead of Chinese medicines. 5. What is the nature of their markets (e.g. perfectly competitive, oligopoly, monopolistic competitive) and your justifications. The nature of their markets is monopolistic competitive. This is because there are a few important features exist in the three shops which are existence of large number of firms, products differentiation and some are influence over price. Chinese Medicine shop can be found in almost everywhere in the town. They also sell different types of products according to their customers needs. Different price will be fixed depends on their sales. 6. Summary table of similarities and differences between the 2 businesses. Kwong Van San Similarities a. Selling the same products b. Same kind of customers as in their age. Differences Facing different problems. Enough parking for customers. Not enough parking for customers because near school area. No competitors between the area. Theres one Chinese medicines shop and one pharmacy in the area. Ming Hong
7. Based on your analysis, which business is more commercially successful? And why? Lee Wah Trading. Co, which located at Ipoh is more commercially successful. It was because the owner was completing his course in one of the university in China. He is fully qualified in Chinese Medicine with over 20 years experience in Traditional Chinese Medicine. He can give professional recommendation to his customer.
15
Recommendation
Based on the comparative analysis, to improve the competiveness of the business, Ming Hong Chinese Medicine shop should solve their threat where their sales are decreasing due to the presence of western medicine. People believe that western medicines are better than Chinese medicine. Parents also seldom bring their children to visit the Chinese medicine shop. Hence, they might not even know the existence of Chinese medication. Ming Hong Chinese Medicine shop should organize a campaign about Chinese traditional medicine where they can introduce the importance of Chinese medicine to the generation nowadays. Moreover, Ming Hong Chinese Medicine shop should promote their products through advertisement. They should share information where they help you choose the correct Traditional Chinese Herbal Medicine formula to treat your health complaint. Kwong Van San Chinese Medicine shop should also solve their threat so that they can improve the competiveness of the business. They are facing the problem of lack of parking resulting their customers change to another place where they can find parking spaces. Thus, it would definitely cause the sales of shop decreases gradually if this problem remains. Therefore, Kwong Van San Chinese Medicine shop either write a letter to the authority in charge or change their shop to other location where their customers can find parking easily. Another Chinese Medicine shop is also facing the same problem as Ming Hong Chinese Medicine shop which is Lee Wah Trading Co. The main treat of their business is the existence of western medicine. Most of the youngsters nowadays are
16
exposed to the western culture and also clinic is more easily found everywhere in town. The main step they should take is opening more branches in town. This will allow them to visit the shop easily.
17
Bibliography
Better Health Channel (2013). Retrieved from http://www.betterhealth.vic.gov.au/bhcv2/bhcArticles.nsf/pages/Chinese_herbal_medi cine?open Edgar.N, (2013, January 13) Exeprt: Combining Chinese and Western medicine can treat cancer effectively. The Star Newspaper National Institutes of Health. Alternative Medicine: Expanding Medical Horizons: A Report to the National Institutes of Health on Alternative Medical Systems and Practices in the United States. Washington, DC: US Government Printing Office; 1994. NIH publication 94-066. Natural Therapy For All. Retrieved from http://www.naturaltherapyforall.com/Finda/Acupuncture/in/ss14 University of Maryland Medical Center Web site. Traditional Chinese Medicine, Updated August 24, 2009. Retrieved from www.umm.edu/altmed/articles/traditionalchinese-000363.htm on April 19, 2011. Yell. Retrieved form http://www.yell.com/s/chinese+medicine-ss14.html Unschuld.P.U. (1988) Medicine in China: A History of Ideas. California: University od California Press. Ornish. D. (2007, April) New Research: Which Herbs and Spices Improve Your Health. Reader Digest 1(8). Retrieved from http://www.rd.com/slideshows/newresearch-which-herbs-and-spices-improve-your-health/ Schobeanbart. B & Shefi. E. Traditional Chinese Herbs Medicine. Retrieved from http://health.howstuffworks.com/wellness/natural-medicine/chinese/traditionalchinese-herbal-medicine.htm Loh.P (2012, September 18) Chinese medicine here to stay. New Straits Times, 1(3). 163-165
18
APPENDIX Interview Questions with answers:

SHOP NAME: MING HONG 1pm DATE: 14 November 2013 Time: 12pm to
(1) How long have the business been running? What are the reasons to start this business? Is it because of the forces of social living? Is it a family business? This business has been running for 38 years. In 1975, my father starts this business. My father passed down this business to me so it is a family business. (2) What is the main product selling? Are the products handmade or by machine? By own company or have supply? The main product in my Chinese medicine shop is Bah Kut The, herb and some herb soup. Most of the products are taken from supplier.
19
(3) What are the products marketed to local or international market? Who are the main customers? The main customers of my business are local. But there are also parents who bring their children here to brought my products and bring it to oversea. (4) Why does the products attract these people? Because we are selling traditional Chinese medicine and all these products are natural. It wont cause any side effect. Our products are also very suitable for ladies. (5) Why choose this place to open your business? I am not really sure. My father was the one who brought this shop. I started to work here when I finished PMR. (6) How does the business promote this product? They came and ask me what they need and I will suggest the most suitable products for them. I will also give some comment to my customers. (7) What is the main treat of this business? The sales of my business are decreasing. It is because people believe that western medicines are better than Chinese medicine. Nowadays, teenagers dont really like Chinese medicine and their parents didnt bring them here. (8) Would you like to expand your business? No. I dont want to expand my business because my children dont want to continue this business.
20
NAME: KWONG VAM SAN 2:30pm
DATE: 14 November 2013
Time: 1:30pm to
(1) How long have the business been running? What are the reasons to start this business? Is it because of the forces of social living? Is it a family business? 30 years. My grandfather is the one who start this business. So I am a third generation. I continue this business because I have to earn money for my family. (2) What is the main product selling? Are the products handmade or by machine? By own company or have supply? The main products selling in my shop is herbs and alcohol. Some products are hand made but most of them are form suppliers.
21
(3) What are the products marketed to local or international market? Who are the main customers? Our main customers are local and most of them are eldest people. (4) Why does the products attract these people? These people brought my products because they want to have a healthy body. They believe Chinese medicine is good for them. (5) Why choose this place to open your business? My grandfather is the one who brought this shop. For me, this place is very suitable to open Chinese medicine shop because here got a lot of residences and schools. (6) How does the business promote this product? They came and ask me what they need and I will suggest the most suitable products for them. (7) What is the main treat of this business? There is no parking for my customer. This problem makes our sales decreasing. (8) Would you like to expand your business? Yes, I would like to expand my business if it is possible.
22
Name: Lee Wah Trading Co
Date: 17 November 2013
Time: 11am to 12pm
(1) How long have the business been running? What are the reasons to start this business? Is it because of the forces of social living? Is it a family business? 30 years, I decide to open my Chinese herbal medicine shop after I complete the course in one of the university in China. (2) What is the main product selling? Are the products handmade or by machine? By own company or have supply? The main product selling is Chinese herbs. Some products are handmade but most of them are made from machine. The products are mainly from suppliers. (3) What are the products marketed to local or international market? Who are the main customers? My products are marketed to local more compared to international market. Senior customers are the main customers.
23
(4) Why does the products attract these people? The products attract these people because of their traditional culture where they find Chinese herbs as treating the problem without all the side effects that come along with many mainstream medications. (5) Why choose this place to open your business? I choose this place to run my business because this place is just few meters away from my house and the shop located near the market where it can attract customers easily. (6) How does the business promote this product? I promote my products by speaking and recommend to my customers. (7) What is the main treat of this business? The main treat of my business is the existence of western medicine. Most of the youngsters nowadays are exposed to the western culture and also clinic is more easily found everywhere in town. (8) Would you like to expand your business? Yes, I would like to expand my business because I hope more people can know the benefit of Chinese herbs medicine.
24
Research Essay Meeting

Minutes
MEETING CALLED BY TYPE OF MEETING FACILITATOR NOTE TAKER TIMEKEEPER ATTENDEES
10th November 2013 Cecilia Tie
2:00pm-4:00pm
Taylors University Lakeside Campus
Information sharing and feedback Ee Xin Hua Lim Pui Yee Lee Yin Yi Cecilia Tie, Lee Yin Yi, Lim Pui Yee, Ee Xin Hua, Sofia Nabilah
Agenda topics
2:00PM
DISCUSSION
LOCATIONS OF THE PLACE
CECILIA TIE
Location of the shops. Confirming which shops and when to interview.
Found out a few locations that have Chinese Herbal Shops such as SS2 and SS14 which are Ming Hong Chinese Medicine Shop and SYKT. Kwong Van San. We will start doing our interview in this Thursday.
CONCLUSIONS ACTION ITEMS PERSON RESPONSIBLE DEADLINE
Interview questions.
Cecilia Tie
13.11.2013
2:30PM
DISCUSSION
INTERVIEW QUESTIONS Suggest a few questions to be asked to the interviewee.
SOFIA NABILAH
CONCLUSIONS
Everyone suggested five questions each and selected the best seven questions.
25
ACTION ITEMS
PERSON RESPONSIBLE
DEADLINE
Printed questions on an A4 paper.
Cecilia Tie
13.11.2013
3:00PM
DISCUSSION
CHINESE HERB SHOP LOCATED IN IPOH
LIM PUI YEE
Suggest interviewing another shop which is located in Ipoh.
CONCLUSIONS
Lim Pui Yee will interview a Chinese herb shop located in Ipoh.
ACTION ITEMS
PERSON RESPONSIBLE
DEADLINE
List of interview questions. Video of the interview. 3:14PM
Cecilia Tie Lim Pui Yee
14.11.2013 16.11.2013
HOW TO WRITE THE RESEARCH REPORT LEE YIN YI Dividing the works to everyone by dividing into a few parts. Such as DISCUSSION introduction to Chinese medicine shop, introduction of the three shops, compare and contrast essay, conclusion, appendix, bibliography and meeting minutes.
CONCLUSIONS
Jobs are divided.
ACTION ITEMS
PERSON RESPONSIBLE
DEADLINE
Compare and contrast essay. Methodology, Cover page Introduction of the three shops. Appendix Meeting minutes
Sofea Ee Xin Hua Cecilia Tie Lim Pui Yee
23.11.2013 23.11.2013 23.11.2013 23.11.2013
Lee Yin Yi, Lim Pui Yee 23.11.2013
26
3.45PM
DISCUSSION
PRINTING THE REPORT Printing of the final report.
EE XIN HUA
CONCLUSIONS
Ee Xin Hua will print the report

PERSON RESPONSIBLE DEADLINE
ACTION ITEMS
Research Essay report
Ee Xin Hua
21.11.2013
OBSERVERS RESOURCE PERSONS SPECIAL NOTES
Lim Pui Yee Cecilia Tie, Sofia Nabilah Done the report by 28th December 2013
27
PHOTOS
Products of Ming Hong Chinese Medicine Shop
Interview with Mr Hong Group photo with Mr Hong
28
Products of Kwong Van San Chinese Medicine Shop
Interview with Mr Wong Group photo with Mr Wong
29
Products of Lee Wah Trading.Co.

Research Report

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Research Report

Uploaded by

Copyright:

Available Formats

A Comparative Analysis of Two Businesses of Similar Industry in Different Geographical Locations.

Chinese Herbal Medicine Shops

English 2 (ENGL 0205) Assignment 3

FNBE JULY 2013 ENGL0205 ENGLISH 2

Page 1-2 3-4 4

Key Summary Interview Question Research Essay

FNBE JULY 2013 ENGL0205 ENGLISH 2

Introduction of traditional Chinese medicine

(2) Interview Chinese Medicine Shop

Introduction of Kwong Van San Chinese Medicine Shop:

Introduction of Lee Wah Trading.Co

Compare & Contrast Essay

Comparative Analysis of the Businesses Competitive Traits

APPENDIX Interview Questions with answers:

NAME: KWONG VAM SAN 2:30pm

DATE: 14 November 2013

Name: Lee Wah Trading Co

Date: 17 November 2013

Time: 11am to 12pm

Research Essay Meeting

10th November 2013 Cecilia Tie

Taylors University Lakeside Campus

LOCATIONS OF THE PLACE

Location of the shops. Confirming which shops and when to interview.

INTERVIEW QUESTIONS Suggest a few questions to be asked to the interviewee.

Printed questions on an A4 paper.

CHINESE HERB SHOP LOCATED IN IPOH

LIM PUI YEE

Suggest interviewing another shop which is located in Ipoh.

List of interview questions. Video of the interview. 3:14PM

Cecilia Tie Lim Pui Yee

Jobs are divided.

Sofea Ee Xin Hua Cecilia Tie Lim Pui Yee

23.11.2013 23.11.2013 23.11.2013 23.11.2013

Lee Yin Yi, Lim Pui Yee 23.11.2013

PRINTING THE REPORT Printing of the final report.

Ee Xin Hua will print the report

Research Essay report

OBSERVERS RESOURCE PERSONS SPECIAL NOTES

Products of Ming Hong Chinese Medicine Shop

Interview with Mr Hong Group photo with Mr Hong

Products of Kwong Van San Chinese Medicine Shop

Interview with Mr Wong Group photo with Mr Wong

Products of Lee Wah Trading.Co.

You might also like