Australia Pros Favorable tariff schedule under U.S.

-Australia Free Trade Agreement (AUSFTA) Australia was ranked fourth internationally in per capita beer consumption, at around 110 litres per year The overwhelming proportion of beer produced is lager (approximately 95%). The most popular among Australian beer drinkers. Strong Australian dollar will translate into cheaper imported goods

Cons Company bankruptcies accelerated in the first eight months of 2012 and payments could continue to be delayed Household consumption will continue to drive growth in 2013, but the rise in spending will be less sustained In World Banks Doing Business report Austrialia ranked 44 out of 185 in terms of trading across borders Discretionary spending will remain tight with households preferring to build up their precautionary savings

Canada Pros
Dynamic demographics (migratory flows) and NAFTA member

The top selling style of beer in Canada, by far, is the pale lager
Regarding spending, Canadians in 2013 and 2014 will reduce their savings to compensate for modest increase in real wages. Many factors will help sustain business spending: U.S. QE3, lower federal and local corporation taxes, and more competitive prices for imported products thanks to the strength of the Canadian dollar

By volume, imported beer has more than doubled its market share in the last decade. In 2009, imported beer had captured 13% of the beer market in Canada, up from six per cent in 1999
Cons

Per-capita beer sales have dropped 28 per cent from their peak of 115.2 litres in 1976 to 83.5 litres in 2009
High household debt level Canadian customs documentation, bilingual labeling, packaging requirements, ITAR (International Traffic in Arms Regulations), and Canadian federal and provincial sales tax accounting can be surprisingly challenging

Increasing competition in a number of sectors translates into a need for competitive pricing, aggressive, flashy marketing, and deep discounts for agents and distributors

China Pros In 2010 China eased trade finance by relaxing its trade credit rules.
Gradual move up-market Household consumption continues to grow moderately. By 2020, Chinas middle class is expected to account for around 45 percent of the population, or approximately 700 million people. Cons Share of consumption in GDP remains weak: rebalancing Chinas growth model remains a medium term challenge Overcapacity in industry and trade China often lacks predictability in its business environment. Chinas current legal and regulatory system can be opaque, inconsistent, often arbitrary, and corrupt

While the outright prohibition of foreign invested firms to import, export and distribute goods in China has improved, the licensing and approval process remains difficult, time consuming and highly opaque

Colombia Pros
The growing popularity of beer among Colombia's middle classes is predicted to increase volume sales by about 14% between 2012 and 2017. The growing appreciation of international premium varieties means that sales are expected to grow at a slightly faster rate. Leading brands from international spirits firms are gradually finding markets in wealthy metropolitan areas, which will inevitably lead to an increase in consumption over the forecast period.

Beer receives immediate duty-free treatment since May 2012

A strong Colombian peso against the U.S. dollar is favoring U.S. exports Cons Colombia has trade agreements with many other countries increasing competition for U.S. products

Internal transportation costs from ports of entry are costly due extremely poor infrastructure U.S. suppliers should be aware, however, that their ability to compete in Colombia could be hampered by unfair business practices such as contraband, counterfeiting, intellectual property rights violations, under-invoicing, money laundering, and dumping. Colombias bureaucracy still constitutes a barrier to trade for both local and foreign companies.

France Pros
High savings level, low household debt

Most beer sold in France is mass-produced, with major breweries having control of over 90% of the market and pilsner lagers predominating
In general, the commercial environment in France is favorable for sales of U.S. goods and services. An increasing interest in American culture, younger consumers, and changing lifestyles contribute to Frances import demand for American food and beverage products

In 2009 France speeded up and simplified its customs clearance procedures by introducing an electronic customs declaration and eliminating the need to submit certain documents Cons
The rise in unemployment, low business profitability, loss of confidence, and the significant fiscal shock suggest that there will be a fall in domestic demand Household consumption could slow more markedly than in 2012 in response both to more job losses, lower purchasing power and the reduction in spending on household equipment Businesses whose profit margins are at their lowest levels since 1985 and whose rate of self-financing is weak are seeing a sharp decrease in their ability to rebound

Overall beer consumption was down 14% between 1991 and 2010

Germany Pros
A 2010 report showed that Germany ranked second in terms of per-capita beer consumption, behind the Czech Republic and ahead of Austria (third) and Ireland (fourth)
Germany is the 5th largest U.S. trading partner globally and the top importer of U.S. goods in the EU (in 2011) Price is not necessarily the determining factor for the German buyer, given the German markets demand for quality The strong growth of sales to non-European countries will only partially offset declining or weak growth in European countries. At the same time, imports could accelerate slightly in line with household demand. Cons While not directly discriminatory, government regulation by virtue of its complexity may offer a degree of protection to established local suppliers GDP grew by 0.7% in 2012. The government forecasts annual growth of 0.4 percent in 2013.

Demographic decline Some German entrepreneurs with selective experience with U.S. companies are skeptical about their long-term commitment and after-sales support

Mexico Pros
Mexican beer is distinctive for its lager-like properties, being generally light-bodied with a mild taste and is meant to be drunk cold. Most beer is sold in 325ml bottles and certain brands often sold in cans
Consumption will benefit from a healthy labour market, credit growth and the moderation of food and energy prices. Vast market (112 million inhabitants)

World players in cement, beer, telephony

Cons Most Mexican microbrews are exported to the U.S., as it is difficult for small breweries to compete in the Mexican market Competition will be tough. Mexico displaced Holland in 2003 as the worldwide leader in beer sales by volume, selling 1.39 metric tons. Grupo Modelo and FEMSA send more than 80% of their exports to the U.S. Mexican beer's growth is coming largely at the expense of U.S. brands.
High crime level linked to drug trafficking strong domestic demand has led to high import flows, b ut the pesos exchange rate, which floats fairly freely though on a long-term slight devaluation trend against the dollar, is favourable to exports

Spain Pros
Spains trade policy is the same as that of other members of the European Union, with the common EU weighted average tariff rate standing at 1.6 percent Spain has improved the procedural requirements for exporting and importing goods
More and more Spaniards are beginning to drink beer instead. Most attribute it to the country experiencing a large number of microbreweries open, particularly in areas like Catalonia. These microbreweries are helping the industry to grow and transform.

Revival of competitiveness due to fall in wages

Cons
Very high unemployment, especially among the young

Consumption is expected to be badly affected by the fall in household disposable income, itself linked to the reduction in public sector wages and the serious deterioration of the labor market Businesses are in a particularly difficult situation, confronted not only with a fall in domestic sales but also with a shortage of finance, higher taxes and the ending of subsidies, while, at the same time, their debt burden weakens their ability to withstand shocks.

Spains economic crisis turned into a full-scale political crisis in 2012, and the momentum for deeper economic and structural reforms appears to be largely stalled.

UK Pros
The financial situation of businesses has improved

English beer styles include bitter, mild, brown ale and old ale. Stout was also originally brewed in London. Other modern developments include consolidation growth of beer consumerism; expansion of microbreweries and increased interest in bottle conditioned beers Imported beers are increasingly popular, especially brewers from Eastern Europe
With few trade barriers, the United Kingdom is the entry market into the EU for over 41,000 U.S. exporters.

Cons
Household consumption should remain weak especially as the level of debt remains high Imports will grow only slightly due to household and business caution Weak consumer confidence and broadly static wages continue to dampen retail sales, and several well-known high street brands have disappeared as a result of severe financial difficulties.

As UK and third-country suppliers represent strong competition, U.S. exporters need to offer differentiated products at competitive prices.

Turkey Pros
Beer is a very popular alcoholic beverage in Turkey. Commonly lager type beers are popular in Turkey.

The Turkish beer market experienced 20% growth from 2001 to 2005 with many international brands gaining popularity.
The food and beverages industry will perform well in 2013 and beyond.

In 2008 Turkey eased trade by introducing an Electronic Data Interchange, improving IT infrastructure and training of some 2500 customs officers and 14,000 traders. Cons
The lira continues to depreciate against the dollar and euro, it even reached a historical low point in August 2013, making imports more expensive The government intends to boost its revenues by increasing taxes paid by motorists, and by raising alcohol and tobacco prices. The country is now in open crisis with Syria while tensions with the Kurd minority remain high. U.S. exporters face many challenges, such as contradictory policies, regulations and documentation requirements, lack of transparency in tenders and other procurement decisions, and a time consuming, unpredictable judiciary and legal and regulatory framework