Logo Style Guide:

Ecumenical Center & International Residence

Living L e de a wi

m o mu C g n n i i t n r

a n r tion e t n I al
A w o use r l d Ho

Desgined by Mengxiao Han SI 520

Typography
Logo Font: Helvetica Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Helvetica has a clean and open shape that can deliver messages clearly and efficiently. It is widely used in all kinds of design. I chose it in my design to possibly make the logo practical and professional.

Logotype Design
Commun g in it n r
y

rnation e t n I al

Aw o use r ld Ho

Color Palette

C2 M 81 Y 99 K0 R 236 G 86 B 35

24 53 100 7 47 180 86

Living L e de a wi
76 0 91 0 235 86 36

I chose a bright vibrant color palette as the theme color of logo. I hope the colors could allow people to percieve the international house as a friendly and welcoming place. It also displays the diversity maintained by the community.

T-shirt Design

Commu nit ing rn

rnation Inte al

A wo use rld Ho

g Commun n i it rn

rnation Inte al
A wo use rld Ho

Back: 14 X 14

Front: 7.5 X 7.5

The logo consists of letter is shaped in a circle. The i is the first letter of ihouse. In addition, as ECIR people describe themsleves as an intentional international intercultural interfaith living learning community, I used is to emphasize these charactertics. The i also looks like a person and the circle is the earth. The logo tries to imply that a variety of people around the world are getting togerther in this community. Compared to the other logos, this one integrates several concepts that I would like to express together harmoniously. It has very lively colors and a circle shape.

Living Le de a wi

Living Le de a wi

Logotype Scalability

Living L e de a wi

m o mu C g n n i it rn

a n r t i e o t na n I l
A w o use r l d Ho
5

Living Le de a wi

Commun ing it rn

Living L e de a wi

Commun g in it n r

rnation Inte al
A wo use r l d Ho
3

rnation Inte al
A wo use rld Ho

0.5

Free Space Guide

X 1/6 X

1/6 X

Living L e de a wi

m o mu C g n n i i t n r

a n r t i e o t na n I l
A w o use r l d Ho

Color Variants
Commu g nit n i n r Commu g nit n i n r

rnation Inte al

rnation Inte al

Aw o use r ld Ho

Commu g nit n i n r

Commu g nit in n r

Living Le de a wi

Commu g nit in rn

rnation Inte al

Living Le de a wi

Commu g nit in n r

rnation Inte al

Living Le de a wi

Aw o use r ld Ho Aw o use r ld Ho Aw o use r ld Ho

Living Le de a wi

Living Le de a wi

Living L e de a wi

rnation Inte al

rnation Inte al

Aw o use r ld Ho Aw o use r ld Ho

T-shirt Design

Commu nit ing rn

rnation Inte al

A wo use rld Ho

g Commun n i it rn

rnation Inte al
A wo use rld Ho

Back: 14 X 14

Front: 7.5 X 7.5

The logo consists of letter is shaped in a circle. The i is the first letter of ihouse. In addition, as ECIR people describe themsleves as an intentional international intercultural interfaith living learning community, I used is to emphasize these charactertics. The i also looks like a person and the circle is the earth. The logo tries to imply that a variety of people around the world are getting togerther in this community. Compared to the other logos, this one integrates several concepts that I would like to express together harmoniously. It has very lively colors and a circle shape.

Living Le de a wi

Living Le de a wi