At Rashid’s school, everyone loves the milk break.

In fact,
45 million children worldwide enjoy school milk, with
a little help from us and our customers. With the milk
cartons we provide, the school feeding programmes help
protect against malnutrition and improve education to
create stronger, healthier communities. As the industry
leader, Tetra Pak works to protect what’s good. Learn more
about us at www.tetrapak.com/ffdo
Tetra Pak is the world’s leading food processing
and packaging solutions company.

Tetra Pak, and PROTECTS WHAT S GOOD are trademarks belonging

to the Tetra Pak Group. www.tetrapak.com
I n n o v a t i o n i n e v e r y b o t t l e.

Big ideas build brands. At O-I, we’re in the business of bottling big ideas. With consumer-preferred
glass packaging, you make a statement about your brand. Our unique designs can tell your story
in a way that moves people, as well as your product. Large or small, we can help. Flexibility and
innovation come standard with every project. Light up your brand with O-I glass. s www.o-i.com
© 2009 Owens-Illinois, Inc.
Contents 8 / 09 VOLUME 7 3 / IS SU E 7

16 COVER STORY:
ANNUAL CONSUMER INSIGHTS
Consumers will pay more for some
packaging in a recession Certain benefits of
packaging—such as reducing product waste and
keeping product fresh—have even more value to
consumers when money is tight.

CUSTO ME R S 14 Packager News 20 Machinery Technology

Brands and organics show Machine-vision systems can
10 Retailer Perspective faint signs of rebound help ensure that labels and other
Recycling goes promotional materials are always matched to
and opens a new vista of 24 Machinery Matters the right product.
retail opportunity The snake is flexible and adapts.
/ by ROY W hITE The seer sees into the future. 22 Materials Technology
Which kind of company are you? The need for cost control
38 Data Watch / by JO h N h ENRY and faster time to market is
Green claims meet driving refinements in package
consumer skepticism design workflow tools.
SU PPL IERS
26 Supplier Close-Up
CO LLE AG U ES 30 Pack Expo Show Stoppers Reusable dunnage means
A look at what some of disposing of problems
12 New Packages the industry’s top suppliers
Resealable cans can still stack... are going to be exhibiting 27 Supplier Close-Up
Snickers wrap allows consumers at Pack Expo, Oct. 5-7 in Servos help Evergreen fill
to reseal...Shrink sleeve holds Las Vegas customer needs.
fish cans
28 Supplier News
Entrepreneurs hope market
warms to self-heat device

EDITORIAL ExCELLENCE WINNER IN EV ERY ISSU E

Awarded by the American Society of Business Publication Editors (ASBPE)
Oct. 2007 “Food packager of the Year: Heinz north america,” Bronze award, 8 Editor’s Note
individual/organization profile.
May 2006 “How does kellogg do it?”, gold award, individual/organization profile. 34 Classifieds
July 2005 “Top 200 packagers,” Silver award, original research. 38 Ad Index
May 2003 “Unit dose packaging,” Silver award, Special Section.
Dec. 2002 “nanocomposites,” Bronze award, Technical article.
12
FOOD & BEVERAGE PACKAGING Volume 73, Issue 7 (ISSN 1941-8531) is published 11 times annually, monthly, except June/July combined, by BNP Media II, L.L.C., 2401 W. Big Beaver Rd., Suite 700, Troy, MI 48084-3333.
Telephone: (248) 362-3700, Fax: (248) 362-0317. No charge for subscriptions to qualified individuals. Annual rate for subscriptions to nonqualified individuals in the U.S.A.: $161.00 USD. Annual rate for subscriptions to
nonqualified individuals in Canada: $198.00 USD (includes GST & postage); all other countries: $211.00 (int’l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2009, by BNP Media II, L.L.C. All rights reserved.
The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Periodicals Postage Paid at
Troy, MI and at additional mailing offices. POSTMASTER: Send address changes to: FOOD & BEVERAGE PACKAGING, P.O. Box 1080, Skokie, IL 60076. CANADA POST: Publications Mail Agreement #40612608.
GST account: 131263923. Send returns (Canada) to Bleuchip International, P.O.Box 25542, London, ON, N6C 6B2. ChANGE OF ADDRESS: Send old address label along with new address to FOOD & BEVERAGE PACKAGING,
P.O. Box 1080, Skokie, IL 60076. FOR SINGLE COPIES OR BACK ISSUES: Contact Gisele Manelli at (847) 405-4061 or manellig@bnpmedia.com.

4 F o o d &B e v e r a g e pa c k a g i n g august 2009 w w w . f o o da n d b e v e r a g e pa c k a g i n g . c o m

Ink Jet.

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©2009 Videojet Technologies Inc.

 OnlineFeatures!
W W W. F O O DAN D B E V E R AG E PAC K AG I N G . C O M
■ “Uncontained”—the blog from your
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tackles timely topics, such as whether or
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edge (“Sara Lee knows the secret”) and
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jobs (“Held back by geek phobia”).
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strategies from our Packaging Leaders.
■ Download free White Papers on critical
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Bookmark us!
Trends and their Impact on Gear Drive
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10/15/08 3:02:02 PM
 Editor’sNote
B
Unwrapping EDITORIAL
PAn DEmETRAkAkEs Editor-in-Chief

YoUr new editor

pand@bnpmedia.com
mICHAEL EsCOBEDO Senior Art Director B
BILL AnTkOwIAk Art Director

I
’ve been covering packaging, one way or anoth- ADVERTIsInG
er, for 16 years, but this is something different. mIkE BARR Group Publisher
B
This is my first issue as chief editor of Food (630) 499-7392 barrm@bnpmedia.com
RAnDy GREEn Associate Publisher
& Beverage Packaging magazine, a publication (248) 244-6498 greenr@bnpmedia.com
I’m proud to have worked for going on seven
years now. I’d like to introduce myself and give
sTEVE LIPuT Senior Sales Manager
(847) 405-4112 liputs@bnpmedia.com B
ERHARDT EIsEnACHER International Sales
you a little idea of where I’m coming from. +49-228-2499860 info@eisenacher-medien.de
When I walked into the offices of what was CATHERInE wynn Senior Classified Sales Manager
(847) 405-4010 wynnc@bnpmedia.com
then Cahners Publishing in 1992, in response to a
VInCE mICOnI Advertising/Production Manager
newspaper job posting (remember those?), I had miconiv@bnpmedia.com
no idea that packaging was so complex.
AuDIEnCE DEVELOPmEnT
Since then, I’ve spoken with more brand own- CHRIsTInE A. BALOGA Corporate Audience Development Director
ers, suppliers, consultants and others connected to the packaging kOuRTnEy BELL Audience Development Manager
field than I can count. I’ve toured more than a hundred plants, vis- ERInn DEEGAn Multimedia Coordinator
ited dozens of trade shows, attended dozens of conferences (some CAROLyn m. ALExAnDER Audience Audit Coordinator
For subscription information or service, please
of which I’ve moderated), written yards and yards of copy—and, contact Customer service at:
hopefully, enlightened a few people. Phone: (847) 763-9534 or Fax: (847) 763-9538
E-mail: FBP@halldata.com
Along the way, I’ve developed some general opinions: web: www.foodandbeveragepackaging.com
• Over the last decade or so, packaging has really come into its own
LIsT REnTAL
as a point-of-sale device. But there’s more to be done. The extreme Postal contact:
ROB LIskA at 800-223-2194 x.726 or
proliferation of advertising media—who robert.liska@edithroman.com

I’ve learned a lot about even dreamed of viral marketing and social Email contact:
sHAwn kInGsTOn at 800-409-4443 x.828 or
media a few years ago?—makes packaging
packaging in my career , more, not less, important, in my opinion. shawn.kingston@epostdirect.com

but the one thing I know for • One of the best uses of the new media,
sure is that there’s always and new communications technology in
general, is to get faster and more compre-
more learn to . hensive consumer feedback. This is good CORPORATE DIRECTORs
TImOTHy A. FAusCH Publishing
way to help gauge new package designs, JOHn R. sCHREI Publishing
and it’s a great way to keep from going too far down the wrong CHRIsTInE A. BALOGA Audience Development
sTEVE m. BEyER Custom Media
path. (See: Tropicana orange juice carton redesign.) RITA m. FOumIA Corporate Strategy
• Sustainability is something I’m a little skeptical about, having sCOTT kEsLER Information Technology
VInCEnT m. mICOnI Production
seen enthusiasm for environmental concerns wax and wane. The
LIsA L. PAuLus Finance
sustainability initiative with the best chance to succeed is usually mICHAEL T. POwELL Creative
reduction. It’s visible and it almost always saves money. If it can be mICHELE wEsTOn-ROwE Marketing
nIkkI smITH Directories
wedded to improved functionality (see: Kraft salad dressing bottles), mARLEnE J. wITTHOFT Human Resources
you have a potential grand slam on your hands. sCOTT wOLTERs Conferences & Events
I’ve learned a lot about packaging in my career, but the one thing I know sARAH CORP Clear Seas Research

for sure is that there’s always more to learn. I’d love to hear from you. BnP mEDIA HELPs PEOPLE suCCEED In
BusInEss wITH suPERIOR InFORmATIOn
I’d also like to give a shout-out to my predecessor, Lisa McTigue
Pierce. I’ve known Lisa since our salad days at Cahners, and she has For Volume Reprints Contact
DEB sOLTEsz Reprints Sales Representative
been a mentor, a terrific boss and a dear friend. F&BP Phone: 248-786-1596
Fax: 248-786-1405
E-mail: solteszd@bnpmedia.com

PAn DEmETRAkAkEs
E d i t o r- i n - C h i e f
pand@bnpmedia.com
How to contact
Food&Beveragepackaging
mail: 155 Pfingsten Rd., Suite 205
Deerfield IL 60015
Phone: (847) 405-4000
Fax: (847) 405-4100
web: www.foodandbeveragepackaging.com

8 F o o D & B E v E R A G E PA C k A G I n G august 2009 w w w . f o o da n d b e v e r a g e pa c k a g i n g . c o m

FBP_8_9_Editorial.indd 8 8/3/09 12:11:41 PM

FBP070
BECAUSEFOOD SAFETY IS ALL IMPORTANT.

BECAUSESUPPLIERS NEED TO BE RELIABLE PARTNERS.

BECAUSEREDUCING DOWNTIME IS GOOD FOR THE BOTTOM LINE.

BECAUSE
YOU WILL FIND IT ALL AT
PACK EXPO AND PROCESS EXPO.

Attend PACK EXPO and PROCESS EXPO for creative business solutions and C O - L O C AT E D W I T H :

the latest packaging and processing innovations. No other industry event

this year will deliver as much access and value. Come find everything you
need to cut costs and increase efficiency right down the line.

Register today! www.packexpo.com

RetailerPerspective

RECYCLING GOES PROMOTIONAL AND OPENS

A NEW VISTA OF RETAIL OPPORTUNITY
R
ecycling. For many retailers in those
states that have bottle deposit laws, re-
cycling may seem like a necessary func-
tion. It’s important to be in compliance.
But this long-standing paradigm may in fact
be changing—changing fast and very much
for the better. Retailers, as well as reverse
vending platform suppliers, are now looking
at recycling as a business-building opportu-
nity that has by and large lain untapped and
ignored for a long time. The new paradigm
views bottle recycling as an extension of the
front end, with a host of advertising, promo-
tional, marketing, image-reinforcing, selling
by Roy Wh it e
and couponing options to take advantage of.
Indeed, some see it as such a major oppor-
tunity that it overshadows the purely com-
Photo courtesy of tomra North america
pliance aspects of bottle recycling. “Retailers
have not really capitalized on the opportu-
nities presented by an automated recapture
system for bottle recycling up to this point,”
says Warren Stoll, vice president, sales and
marketing for Tomra North America, a re-
verse vending platform supplier. “But they
are now starting to take this idea very seri-
ously and are seeking to implement pro-
grams which will allow them to benefit from
bottle recycling opportunities.”
The promotional functions that can turn re-
cycling into a business builder are straightfor-
ward. Reverse vending platforms provide the
consumer with receipts for cash or discounts
at checkout; and that hasn’t changed. Added
to this, however, are some really open-ended
options. For example, the reverse vending

platforms can also be platforms for billboard

quality advertising. They are interactive with
consumers and can dispense coupons, not
only for branded products but also for pri-
vate label. They can give out prize tickets
and incentives. They can provide video. The
messages can be product-oriented—or image-
building, such as one that demonstrates to
customers the retailer’s commitment to going
green. And, this opens a whole new area in
which to partner with manufacturers.
Perhaps the most potent aspect of reverse
vending marketing is that, unlike the front
end, consumers hit the recycling site at begin-
ning of the shopping trip, not its end. More-
over, they hit it just prior, likely seconds prior,
to entering the store’s traffic pattern. This, to
say the least, increases the probability that
promotions, advertising and messaging at the
‹‹ recycling site will be acted upon as the shop-
ping trip unfolds in the aisles.
Using reverse Several market developments are prompt-
vending machines in ing this new interest in recycling as a lucrative
stores to encourage business-building model for retailers. One is
packaging recycling
that consumer behavior is favorable for devel-
offers myriad benefits
to retailers, brand oping a recycling-based sales and promotion-
owners, consumers al program: Consumers buy 52% more on a
and the earth. shopping trip when they recycle beforehand,

10 F o o d &B e v e R a g e pa c k a g i n g august 2009 w w w . f o o da n d b e v e r a g e pa c k a g i n g . c o m

according to an independent survey.
Another is that, of the 11 states that currently have
bottle recycling laws, two—Connecticut and New
York—have passed legislation to include water bottles,
hitherto not included. Since these two populous and
important states have taken this step, it is probable
that other states may follow, especially since recycling
provides state governments with revenue streams, and
states, in these challenging economic times, are seek-
ing ways to increase revenues.
But more importantly, inclusion of water bottles
in recycling programs will considerably increase the
volume of recycling. It’s a huge market. Some 8.6
billion gallons of bottled water were consumed in
the United States alone in 2008, and major shelf al-
locations are given to bottled water in most super-
markets. This increase in bottles to be recycled will
give reclamation sites higher levels of traffic and ex-
posure than they have ever experienced.
In addition, going green is gathering a great deal of
momentum for retailers as they seek to satisfy con-
sumer needs. Recycling certainly fits that mold, and
more and more consumers, according to Tomra North
America, who have containers to return will seek out
Several market developments are
prompting this new interest in
recycling as a lucrative business-
building model for retailers.
the best recycling solution. A final development is
the availability of reverse vending platforms that are
designed to incorporate promotional and media func-
tions, as well as recycle used soda and water bottles.
Packaging—specifically new, pristine product
packaging on the shelves—has always been an enor-
mously powerful marketing tool in addition to its
purely functional role. Now, it looks like old, discard-
ed packaging has in its own right and in a real sense
become an effective promotion force. Retailers that
take advantage of this stand to benefit. F&BP
Roy White is a vice president of The Food Institute
and has devoted his career to serving the mass market
retail and consumer packaged goods (CPG) manufac-
turing industries. Contact Roy at 201-791-5570 or
rwhite@foodinstitute.com.

Visit us at WWFE

Take a Booth #S4514

FRESH APPROACH
with The Shelf Life People.
You look at freshness from every angle to deliver quality products to your customers.
We focus on gable top lling technologies that help preserve maximum shelf life of
low- and high-acid beverages such as milk, organic, specialty dairy products, liquid
egg products and still beverages.

With proven features such as controlled environment, a

carton treatment system, automatic sanitization and
hygienic lling, it’s no surprise that the majority of ESL®
(Extended Shelf Life) and ELL® (Extended Long Life)
products in North America are lled on Evergreen
equipment.*

Want to apply our fresh approach to your next product?

Call us today . . . because we’re The Shelf Life People.
*Resealable SPOUT-PAK® option available.

©2009 Evergreen Packaging Inc. All Rights Reserved. ESL, ELL and Cedar Rapids, Iowa • 319-399-3200 • www.evergreenpackaging.com
SPOUT-PAK are registered trademarks of Evergreen Packaging Inc.

FBP08094Ever.indd 1 w w w . f o o da n d b e v e r a g e pa c k a g i n g . c o m august 2009 F o o d & B e v e r a g 7/14/09

e pa c k 11:30:49 11
a g i n g AM
 NewPackages
INNOVATIONS / TRENDS / MARKETING

SNICKERS
‹‹ WRAP ALLOWS
A two-piece Snickers
bar can be resealed CONSUMERS TO RESEAL
thanks to special film.
A new twist—literally—on wrapping
allows consumers to enjoy half of
their Snickers bar now, half later, in se-
cure packaging.
Snickers, the iconic candy bar from
Mars, comes in a 3.29-ounce two-piece
size with an innovative memory film twist
wrap design. Consumers can eat one of the
bar’s two pieces and simply twist the wrap-
ping closed to secure the second piece.
The suggested retail price is $1.29.

‹‹
Monster energy drink
can be resealed by
turning a plastic disk.

RESEALABLE CANS
CAN STILL STACK
M onster energy drink from Hansen
Natural Corp. has been introduced
to the U.S. with a reclosable top.
Monster Import comes in 550-millili-
ter aluminum cans, filled in Holland and
shipped to the United States. The top is
a resealable end supplied by Ball Corp.
The flat plastic disk rotates to open or
seal off the can’s aperture.
Unlike other devices for resealing met-
al cans, the disk, trade-named Ball Re-
sealable End, allows cans to be stacked.
Cans featuring the Ball Resealable End
were introduced last year in Europe, and
attracted attention from Monster execs at
a Spanish trade show.
Ball Corp.
303-469-3131; www.ball.com

12 F O O D &B E V E R A G E PA C K A G I N G AUGUST 2009 W W W . F O O DA N D B E V E R A G E PA C K A G I N G . C O M

Untitled-1 1 4/22/09 7:42:01 AM

 SMALL FORMULA BOTTLE ‹‹
MIMICS ITS BIG BROTHER Small version of
protein supplement
bottle can still be

A 2.5-ounce version of an existing nu-

tritional beverage from Hormel Health
Labs is in a polyethylene terephthalate
hot-filled.

(PET) bottle from Amcor PET Packaging.

Hormel, a division of Diamond Crystal,
wanted a small version of Healthy Shot,
its high-protein supplement, for elderly
and other protein-deficient patients who
have trouble consuming a full beverage
serving. The 2.5-ounce version features
bottom ribs to accommodate the vacu-
um caused by hot filling, while leaving a
smooth surface above to show shrink la-
beling to maximum advantage.
Amcor PET Packaging
734-302-2272; www.amcor.com

SHRINK SLEEVE
HOLDS FISH CANS
A shrink sleeve unitizes four cans of
salmon so effectively that it looks like
a single large can.
The five-ounce cans of Bumble Bee Atlan-
tic Salmon come in a club store four-pack,
unitized by a shrink sleeve from Printpack.
The sleeve is made from polylactic acid
(PLA), a corn-derived polymer, and is gra-
vure-printed in seven colors. The PLA, from
Earthfirst, allows Bumble Bee to put an “Eco-
Friendly Package” seal on the label.
Printpack Inc.
800-241-9985; www.printpack.com

‹‹
Shrink-sleeve
labeling makes
four small cans of
salmon look like a
single can.

W W W . F O O DA N D B E V E R A G E PA C K A G I N G . C O M AUGUST 2009 F O O D & B E V E R A G E PA C K A G I N G 13

FBP0209CABLE.indd 1 1/9/09 11:58:02 AM
PackagerNews
BUSINESS / TRENDS / PEOPLE
8/09

Brands, organics show faint signs of reBound

‹‹ Certain predictable behaviors have come true,
Stores like Family an executive for The Nielsen Co. told an audience
dollar are becoming of retailers at an industry event in New York in
alternatives for late June. These include organic products falling
food shoppers. to an anemic 1% year-over-year growth rate (the
record was 24%), and private label sales rising
5.3%, while branded products fell 4.4%.
Consumers also seem to be switching to alter-
native retail outlets, with dollar stores coming on
Photo courtesy of family Dollar

strong. Family Dollar Stores has added 200 food

items to their inventory, while Dollar Tree Inc. is in-
stalling freezers and coolers. Nielsen reported that
consumers made an average 13 trips to dollar stores
in 2008, up from 11 in 2001, while supermarket
trips declined from 72 to 59 in that period.
However, the long-term outlook for these value
adjustments is less clear.

i t’s a truism that the economy has left many consumers

with much less money. But the impact on food retail-
ing is less clear, especially when it has to do with items
on different points of the value spectrum.
While organic and other premium items are down,
at least one major grocer in the United Kingdom is
seeing signs of hope. Tesco reports that its store-brand
line of premium products, called Finest, are back up to

B R IEF S of chicken products in part by

agreeing to donate $2.3 million in
product to food banks in illinois.
the suit, filed in Madison county
in 2001, alleged that tyson
engaged in deceptive practices by
using immersing chicken in water,
causing it to gain water weight.
salty-snack processor Shearer’s
British supermarket chain Sainsbury’s Foods broke ground on the first
will do without paperboard cartons for phase of a new production facility in
its store-brand ready-to-eat cereals, Massillon, ohio. the 63,936-square-
the company announced recently. foot facility will turn out 17 million
all sainsbury’s rte cereals will come pounds of tortilla chips a year
in flexible packaging, an initiative and will cut energy consumption
that is being phased in starting with by 20% over shearer’s current
sainsbury’s rice Pops. manufacturing lines.
Tyson Foods has settled a class- Naked Juice has announced that it has
action lawsuit over water treatment become the first nationally distributed
brand to transition to a 100% post-
consumer recycled polyethylene
terephthalate (Pet) bottle. naked Juice
expects to have its entire product line
transitioned to 100% post-consumer
recycled bottles by 2010.
the 100% Recycled Paperboard
Alliance has announced that 18
brand owners, a record number, have
signed up in the first six months
of 2009. these companies, which
include Harland Check, Nestlé
Purina Petcare and Snyder’s of
Hanover, have signed an agreement
for the right to display the rPa-100%
symbol on their packaging.
Dennis Lanning, senior vice
president of global business
development for Rich Products
Corp., received the 2009
international dairy-deli-Bakery
association’s President’s award at
dairy-deli-Bake ’09.
Foster Farms has reached an
agreement to purchase the
fernando’s and el extremo
foodservice brands from ConAgra
Foods for an undisclosed sum. a
manufacturing facility in compton,
calif., was included in the sale.
Campbell Soup Co. has launched
the “help grow Your soup” program.
the program offers free packs of
seeds with the purchase of one
can of soup, and donates seeds to

14 F o o d &B e v e r a g e pa c k a g i n g august 2009 w w w . f o o da n d b e v e r a g e pa c k a g i n g . c o m

3% growth in several categories, while organic produce CORRECTION
sales are up 52% since last November. our Supplier close-up on page 48 of our June/July mistakenly
As for private label, it has price working in its favor, identified, in the photo caption, a piece of equipment as a
a situation that’s not likely to change. Overall grocery Lasetec coding machine from industrial dynamics/filtec.
prices edged up a fraction of a percent in the 12-week The equipment is in fact an FT-50 fill level inspector.
period ending May 16, compared with a 4.7% decline Food & Beverage Packaging regrets the error.
in private label prices, a Nielsen report
says. A recent poll conducted by GfK
Custom Research North America for the
Private Label Manufacturers Association
reports that 91% of shoppers say they
will keep buying store brand products
Featuring...
after the recession ends.
But all things may not be equal in the
private label/branded struggle. A study
by ICOM, a unit of marketing services
company Epsilon Targeting, suggests
that consumers are more reluctant to
switch from national brands to private
label when it comes to products for
children and pets.
Simple, over-the-top secondary packaging for a clean look
The six-month survey of 1,530 U.S. Packaging that shows off your labels, bottles, and caps-
consumers said that only 12% bought don’t hide your brand!
High-quality, sturdy handles reflect your high-quality
private-label child-care products, and
product/brand
only 23% bought private-label pet-care Unique, modern, sleek packaging design
products. The study suggested that per- Handle colors accentuate your brand or product colors
Handles that can bundle quantity and configuration for
ceived risk may be holding consumers
any retail requirement
back from the switch. F&BP Designs that highlight appearance and convenience-
a value-added product
100% recyclable, low-waste packaging to support your
sustainability goals
Automated Application Equipment for a highly efficient,
plant gardens in urban communities turn-key system

and schools nationwide in support

of the National FFA Organization
(formerly known as the Future
Farmers of America). A Packaging and
PepsiCo has opened its first Application Solution
overseas “green” plant in Chongqing,
China. The facility is designed to
that Compliments Your Brand
use 22% less water and 23% less
energy than the average PepsiCo
plant in China. In Three Easy Steps
DESIGN PRODUCE APPLY

Nestlé has opened its second

Nestlé Nespresso Production and
Distribution Centre in Avenches,
Switzerland. The new 4.3 million-
square-foot facility will produce up
to 4.8 billion Nespresso capsules
per year, a capacity which may
double over the next three years.

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FBP08094Pak.indd 1 7/22/09 9:22:15 AM
 annual
ConsumerInsights

CONSUMERS WILL PAY MORE

FOR SOME PACKAGING IN A RECESSION
Certain benefits of packaging—such as reducing product waste
and keeping product fresh—have even more value to consumers
when money is tight. / by MONA DOYLE , Contributing Writer

i
n June 2009, we reran a June 2008 web-based sur- Would most people still say that there were packag-
vey of consumers’ willingness to “pay a little more ing attributes they would pay more for?
for” specific packaging attributes. Both surveys The answer to both questions is yes. More respon-
asked 1,000+ respondents to select as many of 30 dents said they would not or could not pay any more
listed attributes, benefits and features that they this year. But in spite of the recession, 73% said they
thought were worth paying a little more for. The would pay more for one or more attributes—only 4%
biggest question we wanted the survey to answer less than the 77% who said they would pay more in
was whether consumers would still pay more for pack- 2008. For most shoppers, packaging that meets real
aging improvements at a time when they are cutting needs is worth paying more for in spite of, and in
corners, cutting back, trading down and cutting out. some cases because of, their efforts to save money.
Would more 2009 respondents say they would not Reduced advertising and broadcast media power,
pay for any attributes? partly attributable to the recession, is one factor in

16 F o o d &B e v e r a g e pa c k a g i n g august 2009 w w w . f o o da n d b e v e r a g e pa c k a g i n g . c o m

percenT wHo wiLL paY More For SpeciFic FeMaLeS verSUS MaLeS:
packaging aTTriBUTeS, 2008 verSUS 2009 wiLLingneSS To paY More in 2009
(in order of importance) (in order of difference of 5% or more)
2009 2008 More women than men are willing to pay more for packaging
ToTaL wiLL ToTaL wiLL
aT TriBUTe paY More paY More diFFerence
that works for them or the environment. The biggest differ-
ence between the sexes was in willingness to pay more for
Base 1,123 1,017 reusability, which reflects most women’s role of homemaker
reusable 41% 38% +3 in chief. But the percentage that said they wouldn’t pay more
Made in U.S. 39% 41% -2 for any feature was the same for both sexes. There is an inter-
esting gap between men’s and women’s appreciation of slide
Stays fresh longer 35% 34% +1
zippers. More women will pay more for them.
resealable 34% 30% +4
More eco friendly 32% 30% +2 FeMaLe MaLe
refillable 30% 20% +10 paY More paY More
aTTriBUTe 2009 2009 diFFerence
Less packaging 28%
not for any 27% 23% +4 Base 569 554
More recyclable (lower number*) 26% 24% +2 reusable 45% 35% 10
Less plastic 23% 18% +5 resealable 34% 27% 7
easier to open 22% 20% +2
easier to open 23% 16% 7
easier to store 21% 17% +4
Stays fresh longer 38% 32% 6
Time saving 20% 17% +3
More eco friendly 35% 29% 6
easily microwavable 19% 19% =
easier to store 23% 18% 5
Fit in fridge or freezer door 18% 13% +5
easily microwavable 22% 17% 5
easier to pour 17% 10% +7
Slide zipper 15% 10% 5
Handle to carry and pour 16% 9% +7
Multipacks 15% 11% +4
More spill proof 14% 8% +6
Slide zipper 13% 13% =
press-to-close zipper 12% 10% +2
FeMaLeS: wiLLingneSS To
clearer labeling 12% 9% +3 paY More, 2009 versus 2008
easy-grip cap 12% 6% +6 (in order of change of 5% or more)
Lighter weight 12% 9% +3
The large increase in the percent of women willing to pay
Made for on-the-go 11% 10% +1 more for less plastic is probably attributable to widespread
Fit in purse or briefcase 8% 6% +2 negative publicity about bottled water.
Made of glass 5% 7% -2 The lower response to “Made in U.S.” is attributable to their
Made of paperboard 5% 6% -1 perception that buying anything made in the U.S. has become
More tube packaging 4% impossible. The increased interest in “easier to store” is based
designer colors or shapes 2% 2% = on storage difficulties associated with large sizes and with
Made of metal 2% 3% -1 pouches “which don’t stay put.”
*refers to plastic resin number on package
FeMaLe FeMaLe
paY More paY More
aTTriBUTe 2009 2008 cHange
SUrveY MeTHodoLogY
Base 569 560
Harris interactive Quick Queries were fielded in June 2008 and June 2009. Both Less plastic 25% 14% 11
queries asked this question: “at a time when the cost for everything is going up, easier to store 23% 15% 8
for which of the packaging improvements listed below would you be willing to Stays fresh longer 38% 32% 6
pay a little more? please select all packaging improvements that would lead you Time saving 22% 18% 6
to select products that cost a little more.” a list of 30 attributers, benefits and not for any 23% 18% 5
features was shown with the question. The lists were the same with two excep- easily microwavable 22% 17% 5
tions: “fit in cup holder” and “one-handed use” were dropped in 2009, while Made in US 38% 43% -5
“less packaging” and “stand-up tube” packages were added.

w w w . f o o da n d b e v e r a g e pa c k a g i n g . c o m august 2009 F o o d & B e v e r a g e pa c k a g i n g 17

 annual
ConsumerInsights

consumers’ continuing recognition of the importance ducing waste and cutting cost rather than adding cost.
of packaging. In more and more cases, the package is At the same time, more than 25% this year said they see
their only picture of the product. Many see some pack- less packaging as something worth paying more for. More
aging attributes adding value to products, a way of re- parents of young children see multipacks as worth paying
for—they may be wasteful in terms of packaging, but they
MaLeS: WiLLingneSS To paY More, provide controlled portions and less product waste. Those
attributes seem more important this year than last year.
2009 versus 2008 “Made in U.S.” slipped from first place—except among
(in order of change of 5% or more)
the unemployed. “Reusable” took first place this year—
in 2009, more male respondents said they were willing to pay probably because it suggests a combination of savings,
for refillable, reusable and more eco-friendly packages. This eco-friendliness and the reusable bags that more and more
may reflect that more men than women are working fewer shoppers are carrying into, as well as out of, the supermar-
hours or out of work, doing the grocery shopping and study- ket. The actual percentage (45%) of women who said they
ing ways of cutting costs. (as reported by Bob Herbert in would pay more for reusable packaging was unchanged
The New York Times on June 27, 2009, “Men accounted for from 2008. What did change was the percentage of men
nearly 80% of the loss in employment in this recession.”) who said they would pay more for reusable packaging—
MaLe MaLe
that increased from 29% in 2008 to 35% in 2009—while
paY More paY More the percentage of women who would pay more for “made
aTTriBUTe 2009 2008 cHange in the U.S.” dropped from 43% in 2008 to 38% in 2009.
Many shoppers find upgrades in packaging add-
Base 554 462
ing to their comfort level with store brands. With
refillable 28% 20% 8
many more meals being fixed at home, more appre-
reusable 35% 29% 6
ciate packaging that makes their housekeeping and
More eco friendly 29% 23% 6
food prep easier. Parents of young children want
easier to open 21% 16% 5
not for any 23% 29% -6
HoUSeHoLdS WiTH cHiLdren:
WiLLingneSS To paY More For
HoUSeHoLdS WiTH and WiTHoUT packaging aTTriBUTeS, 2008
cHiLdren: WiLLingneSS To paY More verSUS 2009
(in order of differences of 5% or more)
For packaging aTTriBUTeS in 2009
(in order of differences of 5% or more) The large increase (12%) in “Stays fresh longer” reflects the
search for value, which is especially intense in households with
There are big differences between what attributes households children. The increases in resealable (7%), reusable (6%) and
with and without children are willing to pay more for. The refillable (6%) reflect the increasing importance of finding
difference in multipacks reflects what we are hearing from value and reducing waste.
parents, which is that multipacks of small packages make “All those pouches of goodies don’t stay closed and
sense for kids because they mean less product waste even if make a mess.” “Yogurts don’t reclose anymore, and some-
they mean more packaging waste. times they dry out.”
Besides drying out, some users aren’t fully comfortable with
HaS cHiLd no cHiLd
paY More paY More
putting partially opened cups of yogurt back in the fridge.
aTTriBUTe 2009 2009 diFFerence
HaS cHiLd HaS cHiLd
Base 325 832 paY More paY More
aTTriBUTe 2009 2008 cHange
Multipacks 25% 11% 14
reusable 49% 37% 12 Base 325 302
refillable 38% 27% 11 Stays fresh longer 43% 31% 12
Stays fresh longer 43% 32% 11 Multipacks 25% 16% 9
Made for on-the-go 17% 8% 9 resealable 38% 29% 7
More recyclable 30% 25% 5 reusable 49% 43% 6
(lower number) refillable 38% 32% 6
Less plastic 20% 25% -5 More recyclable 30% 24% 6
easier to open 16% 24% -8 (lower number)

18 F o o d &B e v e r a g e pa c k a g i n g august 2009 w w w . f o o da n d b e v e r a g e pa c k a g i n g . c o m

 For most shoppers, packaging
that meets real needs is worth
paying more for in spite of, and in
some cases because of, their
efforts to save money.
packages that fit on the refrigerator doors that they
“open and close 100 times a day.”
Many would pay more for refillable packages. Thirty
percent said they would pay more for refillable packages
this year—that is half again as many as last year—and
represents the largest increase from 2008 to 2009. Among
middle aged women (45-54), more than 40% said they
would pay more for refillable packages this year. Refill-
able packaging opportunities in food and beverage aren’t
as obvious as they are in household and personal care,
but opportunities exist and are worth exploring for ce-
real, snacks, cookies, bars, juices, milk and more.
Key take-aways are:
• Some shoppers are using packaging as part of
their national versus store brand decision making.
• More women are willing to pay more for packag-
ing attributes than men.
• Mothers of young children are willing to pay more
for more attributes than other women.
• Except for “Made in U.S.,” all of the attributes that
25% or more said they would pay more for were important
to more respondents this year than they were in 2008.
• All but one of the attributes related to greenness
or sustainability had higher response rates this year—
the exception was “Made of glass,” which many per-
HoUSeHoLdS WiTHoUT cHiLdren:
WiLLingneSS To paY More For
packaging aTTriBUTeS, 2008
verSUS 2009
(in order of differences of 5% or more)
once again, the higher value placed on “Less plastic” appears
ceive to be more expensive.
• More shoppers say that refillable packages, which
resonate as eco-friendly and a long term way to save,
are worth paying more for.
• More consumers see the value in handles and
other things that make bottles work better.
Almost all the packaging attributes listed got higher re-
sponses this year, suggesting that more shoppers are see-
ing value in packaging that responds to their needs. F&BP
Mona Doyle is the chief executive officer of The
Consumer Network Inc., a firm that regularly takes the
pulse of consumers on packaging issues. She also pub-
lishes The Shopper Report newsletter. Contact her at
215-235-2400 or Mona@ConsumerNetwork.org.
ageS oF cHiLdren:
WiLLingneSS To paY More For
packaging aTTriBUTeS, 2008
verSUS 2009
(in order of differences of 5% or more)
Households that include teenagers (who routinely eat the
most and the most often) will pay more for reusable packages.
parents of small children will pay more for packages that are
reusable, that fit on the freezer door, that keeps products fresh
longer, that are made in the U.S. or are refillable.
The high response to “Made in the U.S.” is attributable to widely
publicized problems with children’s products made in china. More
parents of young children will pay more for most packaging at-
tributes than parents of older children. conversely, fewer parents
of young children said they would not pay more for any packaging
attributes than parents of older children, especially teenagers. re-
sealable packaging appears to become more important, or more
worth paying for, as children get older. But that does not include
zippers, which fewer parents of teenagers are willing to pay for. it’s
easy to understand why more parents of young children will pay
more for on-the-go and more spill-proof packages.
HaS HaS HaS
cHiLdren cHiLdren cHiLdren
aTTriBUTe Under 6 6-12 13-17

to be the result of negative publicity about water bottles.

Base 131 146 131
no cHiLd no cHiLd reusable 49% 45% 55%
paY More paY More
aT TriBUTe 2009 2008 cHange
Stays fresh longer 49% 39% 43%
Made in U.S. 43% 38% 32%
Base 832 746 Multipacks 30% 24% 24%
Less plastic 25% 15% 10 easier to store 27% 26% 21%
resealable 37% 30% 7 Fit in fridge or freezer door 25% 16% 14%
More spill-proof 13% 6% 7 easily microwavable 23% 16% 25%
refillable 27% 22% 5 Will not pay more for any 20% 22% 29%
easier to store 20% 15% 5 Slide zipper 15% 11% 6%
Made in U.S. 40% 44% -8 press-to-close zipper 15% 16% 7%

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MachineryTechnology

InspectIon

LabeL accuracy stops

unpLeasant surprises
Machine-vision systems can help ensure that labels and other materials are
always matched to the right product. / by pan Demetrakakes , Editor-In-Chief

o
ne of the most basic functions of a
package is to say what’s inside. It’s im-
portant to make sure your packages
are telling the truth.
Mislabeled consumer products can
have consequences ranging from an-
noyance to injury or worse, in the case
of allergens. As speeds increase and automation removes
human eyes from the packaging line, accurate labeling
can be more of a challenge than ever. Mislabeling is one
of the most common reasons for FDA food recalls.
But automation can hold the key to insuring that
the right label, film or carton gets matched up with
the right product. Machine vision systems can con-
stitute a vital component in this aspect of quality
control. Matching the proper amount of functional-
ity with the application means that end users can get
needed protection for the lowest possible price.
Verification applications vary widely in their degree
of complexity. In some cases, labels or packaging differ
greatly from one stock-keeping unit (SKU) to the next;
in other cases, they differ only by small yet crucial el-
ements like an allergen declaration. Other applications
involve matching labels to prefilled cans or other pack-
ages, which often means reading ink jet codes. This de-
gree of difficulty is one of the key elements in determin-
ing how much functionality a vision system needs.
“We have seen over the last several years, and even
more recently, a very strong interest in those types of
PhoTo courTesy of cognex corP.

[verification] applications,” says John Agapakis, di-

rector of business development for Microscan, a sup-
plier of inspection equipment and software.
At its core, comparing two blocks of text and
graphics involves two of the most basic functions of
machine vision: optical character recognition (OCR)
and optical character verification (OCV). John Lewis,

‹‹
verifying that the right label goes on the right package
is a task increasingly trusted to machine vision.

20 F o o d &B e v e r a g e pa c k a g i n g august 2009 w w w . f o o da n d b e v e r a g e pa c k a g i n g . c o m

market development manager for Cognex, explains
that OCR is a sort of sub-application of OCV.
OCR is “reading what’s printed on the label,” Lewis

Photo courtesy of cognex corP.

says. “The machine vision system finds the label and the
image, looks for characters and sees the order they’re
printed in, and it just reports what it sees....[OCV] is one
step further. Once it sees what’s on the label, it compares
it with what should be printed on the label.”
Various factors in an application can increase the diffi-
culty of OCR and OCV. One of the biggest is distortion.
“Distortion can result from a variety of causes,

‹‹
such as the printing process itself, the type of surface the bar codes from the lids. An InSight system from
you’re printing on, whether it’s a metal can lid, or a Cognex was installed that checked lids by looking at When canned goods
plastic bottle that’s curved, or some type of flexible the shape of the product name. are packaged as “bright
film,” Lewis says. “All these types of materials that are “They don’t even really read the lid,” Lewis says. stock,” machine vision
printed on can cause skew distortion or other types of “They actually just use pattern matching to look for can be a good way
to match labels with
distortion during the printing process.” graphics or design elements on the lid and see if they
markings on the cans.
As distortion increases, the machine-vision system match. It may say vanilla on the side and on the lid,
needs extra computing power to accommodate it, but the vision system doesn’t know it’s V-A-N-I-L-L-
sometimes with special tools. One example of these A. It’s just looking for the shape of that word.”
is Cognex’s OCV Max, a software tool that is designed Looking for shapes is quicker than reading alpha-
for extra distortion tolerance in applications where numeric characters.
characters might have natural flaws. “OCV can be very tricky depending on different
Sometimes characters are hard to read because distortions in the printing,” Lewis says. “It’s a more
they’re simply not well defined. This is especially li- complex application than matching a pattern in many
able to happen with ink jet or laser codes that bear cases.” Typically, in OCV, the system has to be shown
product identifying information, as well as dates multiple images of each letter as it might appear in
and lot codes. Applications like this are common in various forms of distortion. “It’s a very tedious process
canned foods, especially in operations that supply pri- to train on images of different letters. With pattern
vate label goods. These operations often can products matching, it’s a much easier process, so a lot of people,
unlabeled, as “bright stock,” with labels applied as or- rather than train on OCV, will just match patterns.” At
ders come in. The only way to be sure of what’s in the a demo at last year’s Pack Expo, Cognex showed how
unlabeled can is to read the coding accurately. its equipment could be used to pattern-recognize varia-
“In one instance, we had a customer mislabel clam tions in the names of different kinds of canned toma-
chowder as cream of potato soup, and they’re very toes—“diced,” “stewed,” “Italian,” and so on.
similar, but shellfish is a major allergen,” Lewis says. This is a factor packagers may wish to consider
“There could have been major repercussions to that.” during package design, especially for high-speed
Reading characters coded directly on packaging by packaging lines.
ink jet and laser printing is more complicated than “Most of the applications out there now, in order to
reading conventional printing on labels or paper. This maintain anything resembling a decent production line
can get worse if cans go by the printhead too fast. The speed, are searching for something that can be applied in
difference between, say, an “8” and a “B” can come the label design that is large
down to a couple of dots, Agapakis says. enough to read at a fairly FOr MOrE InFOrMatIOn
There are “very, very small differences in placement good speed going by,” says
of a couple of dots between the ‘8’ and the ‘B’ that still Mark Traxler, senior market- The following companies contributed to
the vision system will identify, if properly trained,” ing communications special- the research of this article:
Agapakis says. ist for Omron Electronics. Cognex Corp.
Another common verification application is match- Label verification is a 877-264-6391; www.cognex.com
ing discrete elements of packaging together, most often crucial aspect of food safety.
Microscan
bodies and lids. Again, the biggest factor is how much With the right preparation of
603-577-5865; www.microscan.com
variation there is in packaging for the various SKUs. both labels and equipment,
Lewis recounts how an ice-cream packager in New verification can be done au- Omron Electronics
Zealand needed help matching lids to tubs. They had tomatically, at high speeds, 866-88-OMRON; ww.oeiweb.omron.com
been using a bar code reader, but a redesign removed with great accuracy. F&BP

w w w . f o o da n d b e v e r a g e pa c k a g i n g . c o m august 2009 F O O d & B e v e R a g e pa c k a g i N g 21

MaterialsTechnology

Pac k ag e d e s i g n

Streamlining
the deSign workflow
The need for cost control and faster time to market is driving refinements
in package design workflow tools. / by kate bertrand connolly , Contributing Writer

package designs to stakeholders and obtain approvals.

Now, using the web-enabled system, participants in
all phases of the workflow can easily view the status of
current package design projects on demand. The work-
flow visibility also improves decision making and makes
it possible to plan, execute and deliver projects on time.

speeding up workflow
Tasks that can add time to the design workflow in-
clude making package mockups and, down the line,
reworking the package design to better meet branding
and marketing objectives. A software product from Es-
koArtwork, called Visualizer, addresses both issues.
“There are some things you just can’t make mock up

F
that will simulate the package accurately,” says Susie Stit-
zel, solution manager for design life cycle management
or food and beverage companies—global at EskoArtwork. For example, it’s difficult to prototype
‹‹

entities, in particular—demand is grow- printed beverage cans, packages made with holographic
Sophisticated ing for tools that reduce waste in the substrates and paperboard packaging decorated with
software can yield
package design workflow, from concept blind embossing, foil hot stamping and fluorescent inks.
a realistic onscreen
mockup of a to finished package. The Visualizer software enables designers to create
package design “What people are looking for is speed an ultra-realistic on-screen mockup for any package
as it evolves. to market, increased quality, transparency or label. Mockups can be shared immediately via e-
and visibility, so everyone can see what is going on,” mail or the Internet, so less time is needed to move
explains Kent St. Vrain, vice president of sales and through the design and production workflow.
marketing at Paxonix, a division of MeadWestvaco. And because the mockups accurately portray how
Beam Global Spirits & Wine Inc. recently implemented the package will look, including their appearance under
Paxonix’s PaxPro solution, a global, web-enabled brand various lighting conditions, rework is greatly reduced.
and packaging asset management system, to automate Another part of the design workflow that generates re-
package development. The company chose the system to work is poor color management. Producing the desired
save time, improve efficiencies and reduce the cost of new colors on a package can be tricky, particularly when print-
product introductions across all product lines. ing food packaging materials, because characteristics such
PhoTo courTesy of esko graPhics

The PaxPro system manages package design-related
digital assets and specifications and ensures compli-
ance to internal and external regulations. It also pro-
vides complete visibility into all assets, at all times, in
a central, secure web-based environment.
This real-time visibility is a significant time saver. Prior
to implementing the new system, Beam relied on e-mail
and phone calls to exchange design information, route
as grease resistance affect how inks look on a substrate.
Faulty color management can be a “major disrup-
tor” in the package design workflow and create a “ma-
jor cost” for the brand owner, says Iain Pike, business
leader for color management at Sun Chemical North
American Packaging.
He adds that the cost to solve a problem goes up ex-
ponentially at each phase of the workflow. It may only

22 F o o d &B e v e r a g e pa c k a g i n g august 2009 w w w . f o o da n d b e v e r a g e pa c k a g i n g . c o m

cost a few hundred dollars to correct a color matching and their colleagues spin the package around or zoom
problem in the package concept phase vs. hundreds of in on certain areas, right side up. The software solves
thousands of dollars at the production stage. “that particular problem of trying to translate between
Sun Chemical’s SmartColour software products tackle flat and 3-D,” Stitzel explains. F&BP
the problem with color palettes that faithfully present what
a color will look like when printed using flexo, litho or gra- Kate Bertrand Connolly, a freelance writer based in the
vure on a specific paperboard or flexible substrate. Design- San Francisco Bay area, specializes in packaging, business
ers can preview the at-press results of the chosen substrate and technology. Reach her at kate.connolly@sbcglobal.net.
and printing technology early in the work-
flow to prevent expensive mistakes later on.
Machinery built for quality, dependability, and durability.
Look, no hands
Changes to package text also create rework. Systems built for speed, consistency, and precision.
To avoid that, EskoArtwork’s Dynamic Everything designed and manufactured to fit
Content software eliminates the manual your recipe,
updating of text. This is a time consum- your facilities,
ing process that is prone to errors, such as and your needs.
when essential text changes don’t make it
into the design file or are typed incorrectly. Simplify product change-over
Such mistakes cause rework, delays and, if by having mobile depositors
FDA-regulated package text is inaccurate, ready to be rolled into position.
the potential for a product recall.
The Dynamic Content software dy-
namically links text content—housed in
a database the brand owner controls—
with any Adobe Illustrator artwork file.
Thus package design is separated from
text editing and approvals. “The design
is free-flowing but the [text] content is
locked,” EskoArtwork’s Stitzel says. Piston Filler
Another Adobe Illustrator plug-in from
EskoArtwork, called Studio, speeds up the
front-end of the design workflow by mak-
ing it easy to translate between flat package
designs and finished packages. The software
Meet with us at Topping Unit

opens an onscreen window that presents a

three-dimensional (3-D) view of how the
package will look when the two-dimensional
design takes shape. The 3-D model dynami-
cally updates as the design is changed.
The interactive model lets designers

For MorE InForMAtIon Rotary Plate Filler

The following companies contributed to

the research of this article:
EskoArtwork
Booth C1736
937-454-1721; www.esko.com
11002 Decimal Drive
Paxonix
P.O. Box 99594
866-729-6649; www.paxonix.com visit our website at Louisville, KY 40269
Sun Chemical
704-587-8338; www.sunchemical.com
www.raque.com (502) 267-9641
sales@raque.com

w w w . f o o da n d b e v e r a g e pa c k a g i n g . c o m august 2009 F o o d & B e v e r a g e pa c k a g i n g 23

FBP08094Raq.indd 1 7/20/09 9:06:32 AM
MachineryMatters
The Snake and The Seer
T
he snake is flexible and adapts to any
shape as necessary. The seer sees into the
future. Which kind of company are you?
Flexibility and forecasting negate each oth-
er to some degree. A plant with perfect flex-
ibility would have little need for forecasting.
The packaging line would be able to produce
products one at a time to order. With perfect
forecasting, flexibility would be less impor-
tant as everything would be planned ahead.
In the real world of food and beverage pack-
aging, neither perfect flexibility nor perfect
forecasting will ever be possible.
Forecasting will always be imprecise. The
b y jo hn h enry, CPP
farther into the future the forecast, the more
imprecise it will be. Even the best short-term
The market demand must
be met. If you don’t meet it,
your competitor will.
forecast will be disrupted by unpredictable
events that will wreak havoc with production
schedules. It doesn’t matter if the reason is
the weather or Wal-Mart, the market demand
must be met. If you don’t meet it, your com-
petitor will.
Inventory, both raw material and finished
goods, is one way to compensate for these dis-
ruptions. This does allow unforeseen changes
to be met but at a cost. Typically the cost of
inventory in the food and beverage industry
will be in the range of 30% per year. This cov-
ers capital costs, handling, warehouse costs,
shrinkage and obsolescence, among other
24 F o o d &B e v e r a g e pa c k a g I n g august 2009 w w w . f o o da n d b e v e r a g e pa c k a g i n g . c o m
things. That 30% goes on year after year after
year. The only way to reduce it significantly is
to reduce inventory levels.
Instead of using inventory to remove the
effects of uncertainty, reduce the uncertainty
by focusing on flexibility. All else being equal,
the more flexible company will beat the less
flexible company every time. They will do so
because they are better able to delight their
customers. They will do so because shorter
forecasts will be more accurate.
The key to improving flexibility is to re-
duce the total manufacturing cycle time
from customer order to shipment. The first
step in reducing cycle time is to measure
it and all its components. Some of these
components will be productive time—such
as entering the production order into the
system. Other components will be non-
productive—such as waiting for the entered
order to begin the next step or picking ma-
terials in the warehouse. Line changeover
is frequently a big non-productive loss that
can usually be reduced significantly.
Put the complete cycle up on a wall either
on a whiteboard or a long sheet of paper.
Identify times and activities as productive or
non-productive. (Some prefer to use “value
added” and “non-value added.) Then start
asking “why?” Why do these non-productive
events exist and why do they take so long?
Once identified, begin reducing or eliminat-
ing the non-productive times. It will take time
and effort. It will involve changing the way
things have always been done. It may take
some people out of their comfort zone. The
end result, greater profitability and growth,
will be more than worth the effort.
So get started now and the next time someone
calls you a snake, take it as a compliment. F&BP
John Henry, Certified Packaging Professional (CPP),
is renowned as the Changeover Wizard. His company,
at www.changeover.com, offers workshops and other
services to reduce changeover time. Contact John at
johnhenry@changeover.com or 787-550-9650.
“This is the event shaping global industry standards
and providing an understanding of sustainability SEPTEMBER 22-24, 2009
O m n i H o te l at CN N Ce nte r, Atl a nt a G A
and sustainable packaging innovation.”
Sally Potter, Packaging Governance, The Coca Cola Company

a l
a n n u
f i f t h

Produced by:

NNORTH
ORTH AMERICA’S LEADING CONFERENCE ON THE CURRENT AND The Only Sustainable Packaging

FUTURE ECONOMIC REALITIES OF SUSTAINABLE PACKAGING OPERATIONS Event in North America to Earn
The Official Endorsement of:

KEYNOTE PRESENTATION:
‘Dial’-ing In a World-class Sustainability Strategy
Bradley Casper, President/CEO, The Dial Corp., A Henkel Company
Find out how Dial’s commitment to sustainable packaging innovation has made them a leader on a sustainability
best-practices path that the fast-paced consumer goods industry can follow.
With Co-location of the Sustainable
Packaging Coalition’s Fall Member
FEATURED PRESENTATIONS: Meeting on September 21-22
Industry Exclusive!
The U.S. Department of Commerce’s Study to Evaluate U.S.
Packaging Machinery’s “Sustainability” Competitiveness
ƒ Padraic Sweeney, International Trade Specialist, U.S. Department of Commerce, International Trade Administration, Office of Transportation and Machinery Social Networking Partner:
ƒ Bill McElea, Study Co-Author
Forum attendees will be the first to hear the initial findings of an ongoing Dept. of Commerce project aimed at understanding the Visit
challenges U.S. packaging machinery manufacturers face and how the U.S. government can assist in their sustainability efforts. WWW.JUSTMEANS.COM/CHALLENGE/
Discover how the study’s results will be used by global brand owners to make future packaging machinery purchasing decisions. SUSTAINABLEPACKAGING
and take our Sustainable
Brand-owner Sustainability Strategists Panel: Packaging Forum Challenge
Tying Sustainability to Bottom Line Economic Strategies for a chance to WIN 2 FREE
ƒ Dave Stangis, VP, Corporate Social Responsibility, Campbell Soup Conference Registrations
ƒ Arno Melchior, Global Packaging Director, Reckitt Benckiser PLC
ƒ Jeffrey Blum, CPP, Manager, Packaging Sustainability, McCormick & Co.
ƒ Cindy Demers, VP, Corporate Communications, Henkel
With Charter Hosts
Moving Toward A Sustainable Packaging Model:
Implications For Collaboration Throughout the Value Chain
Edna Conway, Senior Director, Advance Compliance & Social Responsibility, Customer Value Chain, Cisco Systems
Learn how a global technology company is implementing a sustainable supply chain framework and how the packaging industry can
emulate that framework as a best-practice supply chain model.

To view the complete agenda and register to attend the Sustainable Packaging Forum, visit
WWW.PACKSTRAT.COM
Register NOW at 2008 rates! This event is expected to sell out as in past years.
 SupplierCloseUp

C o m pa n y C a pa b i l i t i e s

Reusable dunnage means

disposing of pRoblems
Plastic slipsheets and other dunnage from Corbi Plastics give
packagers an economical and ecological alternative.

tainer industries. Corbi furnishes plastic and co-extrud-

ed separator sheets, sealed corrugated plastic layer pads,
pallets and top frames suitable for bottles, cans and all
other kinds of rigid containers.
Furnishing this material is just part of what Corbi
does. Through a nationwide network of 15 centers,
Corbi not only supplies plastic dunnage, but picks it
up after use, cleans it, repairs or replaces it as needed,
and returns it in pristine condition to the container
‹‹ supplier. This system, known as Corbi 360° Total
Dunnage Management, ensures that food and bever-
Jack graham
(left), president, and age packagers, along with their suppliers, will have a
roy Hasenfratz, director reliable supply of sanitary, reusable dunnage.
of pooling, are Plastic slipsheets and other reusable dunnage have
two of the guiding several advantages over disposable fiber dunnage, be-
spirits behind
sides the obvious ecological ones. These include:
corbi plastics, which
provides reusable • operational. Conventional depalletizers and other
plastic slipsheets and packaging equipment can run plastic slipsheets with little
other dunnage. or no modification. Most equipment picks up slipsheets

W
with vacuum cups; plastic sheets are actually better suited
ant to give your dunnage problems the slip? for this handling than fiber ones, which tend to be more
Slipsheets and similar secondary pack- porous. Other operational advantages include: just-in-
aging are becoming an increasing popular time supply that frees up precious storage space; the abil-
alternative to standard corrugated cases, es- ity to store dunnage vertically in a smaller footprint, and
pecially in the beverage industry. Receiving empty glass a reduction in potentially hazardous airborne particulates
bottles or other containers in bulk on slipsheets, instead from torn or damaged dunnage.
of in “reshipper” cases, makes filling and handling more • Financial. Corbi 360° Total Dunnage Manage-
efficient, and reduces the equipment’s footprint. ment eliminates the ongoing expense of buying (and
However, traditional fiber-based slipsheets pose cer- disposing of) fiber-based materials. The efficiency of
tain problems. They’re an ongoing expense, for dispos- the Corbi network minimizes participation expenses
al as well as for new material. In certain applications, for packaging suppliers and end users, resulting in an
they can contaminate product or machinery with loose overall lower per-trip cost.
fibers or dirt. And they add to landfill waste. Corbi was established in the United States in 2005 by
Corbi Plastics has an alternative that confers the its two parent companies: Cartonplast GmbH, a service
advantages of slipsheets and similar dunnage and re- and cleaning company in Europe with an 85% market
moves the drawbacks. share in the beverage container industry, and the Orbis
For more inFormation Corbi is a manufacturer Corp., America’s leading pallet and top frame manufac-
and services provider for turer supplying the beverage industry. See how Corbi
Corbi plastics reusable plastic transport can use its expertise to smooth out your supply chain
608-846-2422; www.corbiplastics.com packaging materials, or dun- and ensure a comprehensive dunnage solution that’s
nage, serving the rigid con- both ecological and affordable. F&bp

26 F o o d &B e v e r a g e pa c k a g i n g august 2009 w w w . f o o da n d b e v e r a g e pa c k a g i n g . c o m

 SupplierCloseUp

Technology spoTlighT

ServoS help evergreen

fill cuStomer needS
A variety of gable-top cartons can be handled and filled by
Evergreen, which will unveil two new machines this fall.

e
vergreen Packaging Equipment will introduce
two new gable-top packaging machines at
the 2009 Worldwide Food Expo Oct. 28-31
in Chicago. The company also introduced a
new machine to the marketplace last fall.
All three machines have servo-driven func-
tions that provide consistency and automati-
cally control fill volumes and profiles based
on product and carton size. The infeed’s ergo-
nomic design provides operator comfort and
ease of loading with a low infeed height. Infi-
nite fill adjustments allow for less downtime,
with quick and easy changes to fill volume
and carton height. Easy access to components
and a robust design make each machine simple
to operate and maintain. Level 1 through Level
4 carton sanitization is also available to preserve
and maintain your product quality.
Two of these new models form, fill and seal standard
cross-section cartons. The Q-35 operates at speeds up
to 3,500 cartons per hour (cph) on quarts/liters, and
up to 4,500 cph on fractional sizes. The Q-70 fills up
to 7,000 quarts/liters per hour, and up to 9,000 frac- refrigerated shelf life of ultra-pasteurized product up
‹‹
tional-sized cartons per hour. The third model, the to 90 days. The machine forms, fills and seals half-
N-100, utilizes Eco-Pak mini cross-section cartons gallon (2-liter) gable-top cartons up to 140 cartons The new Q-35
gable-top filler
filling at speeds up to 10,200 cph on 4- to 8-ounce per minute (cpm). The EQ-5 is capable of running
can fill up to
(125 to 250 milliliters) cartons, and up to 8,500 cph quarts at up to 120 cartons per minute, liters at up to 4,500 fractional-
on 10- to 16-ounce (300 to 500ml) cartons. 112 per minute and fractional sizes at up to 150 per size gable-top
Evergreen Packaging manufactures a full line of minute. Evergreen’s high-speed N-8 Eco-Pak sys- cartons per hour.
filling equipment for refrigerated dairy, juice and liq- tem is the most cost-effective filling solution for the
uid food products. Gable-top packaging equipment, school, institutional and single-serve markets, filling
which forms, fills and seals paper gable-top cartons, up to 20,400 cartons per hour.
is ideal for pasteurized, ESL (extended shelf life) and Evergreen prides itself in taking care of customers
ELL (extended long life) applications. These versatile after the sale with Run Time, a comprehensive parts and
machine models fill cartons from 4 ounces up to half- service program. A network
gallon (150ml up to 2 liters), at speeds from 30 up to of fully trained, experienced For More inForMaTion
340 cartons per minute. Spout-Pak twist-off closures technicians and genuine
also are available for most gable-top cartons. Evergreen parts manufac- evergreen packaging equipment
Other standard models include the EH-3, EQ-5 tured to manufacturers’ specs 866-575-4250;
and N-8 packaging machines. The EH-3 features a maximize end users’ produc- www.evergreenpackaging.com
highly hygienic environment that can maintain the tion and efficiency. F&Bp

www.foodandbeveragepackaging.com august 2009 F o o d & B e v e r a g e pa c k a g i n g 27

SupplierNews
NEWS / TECHNOLOGY / PEOPLE
8/09

EntrEprEnEurs
hopE markEt
Warms to
sElf-hEat dEvicE
a startup business is working to interest brand own-
ers and others in self-heating technology that is
supposedly far ahead of any previous such inventions.
‹‹ Ironbridge Technologies is doing business as Heat-
new solid-state Genie, the name of its new device. HeatGenie generates
heating element can heat when consumers press a button, warming the con-
be configured into
tents of a can or other container to serving temperature.
a variety of shapes,
and turns on with the Company execs claim that HeatGenie is superior to
push of a button. previous self-heating technologies in several important

B R IEF S with the opening of its “green

Phoenix Closures has opened a
new distribution center in ontario,
calif. the facility, phoenix’s first
on the West coast, will supply
more than 30 kinds of closures
for immediate shipment.
Harpak Inc., a supplier of
primary and secondary packaging
machinery, has joined the Women’s
Business national council.
NatureWorks LLC, a major supplier
of bio-based resin, has transformed
its former pilot plant into a bioresin
applications lab capable of
commercial grade compounding,
sheet extrusion, thermoforming,
injection molding and fiber spinning.
flexible packaging converter
Amgraph Packaging is
celebrating its 25th anniversary
plant” expansion later this year.
the addition will incorporate an
expanded extrusion line, a new
printing press, multiple slitters,
and a new adhesive laminator and
cold seal application line.
Delkor Systems, a supplier of end-
of-line packaging equipment, has
hired Adam Koller as director of
engineering.
CardPak Inc. is teaming with schools
in its hometown of solon, ohio, to
carry out a program called “trees into
cartons, cartons into trees.” as a way
of planting trees, used milk cartons
are collected from the schools, seeds
or saplings are planted inside, and
the cartons are buried.
Ball Corp., a supplier of metal and
plastic containers, has promoted
Michael Herdman to the new
position of chief commercial officer
and Gerrit Heske to president of
Ball packaging Europe.
adhesives and chemicals
manufacturer H.B. Fuller Co. has
acquired Nordic Adhesives, a supplier
of adhesives for flexible packaging
based in Buxtehude, Germany.
plastic container manufacturer
Graham Packaging has won a
supplier excellence award from
abbott laboratories. Graham
supplies polypropylene bottles for
abbott’s Ensure nutritional beverage
and similac infant formula.
BrandWatch Technologies,
a supplier of brand security
technology, has hired Steve
Delepine as vice president of
business development.
checkweigher supplier Mettler-
Toledo Hi-Speed has appointed
Bob Urban as operations manager.
sister company Mettler-Toledo
Safeline, a supplier of metal
detection and X-ray inspection
systems, hired Joel Medina as
service parts supervisor.
hormel foods has given spirit of
Excellence awards to Multivac
Foods, a supplier of thermoforming
and other packaging equipment,
and can supplier Crown Food
Packaging North America.
conveyor supplier Dorner
Manufacturing has launched its fit
program to help ease the installation
of its products. a team of dorner
technicians will visit customers to
install new conveyors, evaluate any
previously installed processing and
packaging conveyors and train in-
house maintenance personnel.
Crown Packaging Technology,
a supplier of closures and other
packaging materials, is now allowing

28 F o o d &B e v e r a g e pa c k a g i n g august 2009 w w w . f o o da n d b e v e r a g e pa c k a g i n g . c o m

respects. It uses solid fuel with Generally Recognized
as Safe components, so that leaking or contamination is
not an issue. It can be shaped into a variety of configura-
tions, including a cylinder inside the container or a ring
around its bottom. It shuts itself off when the container’s
contents are emptied by sensing the change in ambient
temperature. And it takes up only about 7% of the con-
tainer’s volume, far less than other self-heat devices.
For more information, call 512-501-3800 or access
www.heatgenie.com. F&BP

BemIS BuyS AlcAn FlexIBle BuSIneSS

i n a move that furthers consolidation the flex-
ible packaging industry, Bemis Co. has purchased
Alcan Food Packaging Americas.
The deal, for $1.2 billion in cash and stock, is
expected to close this year. It will include 23 facili-
ties in the United States, Canada, Mexico, Brazil,
Argentina, and New Zealand.
Bemis acquired the business from Alcan’s parent,
Brazil-based mining company Rio Tonto. Flexible food
packaging is expected to increase from 57% to 70% of
Bemis’ total sales as a result of the acquisition.
The sale was seen as a way for Rio Tonto to re-
duce the debt it incurred when it bought Alcan for
$38 billion in 2007. It also divests a business that
Rio Tonto saw as ancillary to mining; it bought
Alcan mostly for its aluminum business. F&BP

the general public to submit ideas

on its website (www.crowncork.com).
Visitors can upload their ideas and
supporting documentation by clicking
the Innovation & Design section on
the home page, then clicking the
Open Innovation link at the left.

Mettler-Toledo’s Hi-Speed
(checkweigher) and Safeline
(contaminant detection) divisions
have released newsletters with
product information and case
histories for different food markets.
Access www.mt.com/pi-dairynews for
dairy foods, www.mt.com/pi-fvnews
for fruits and vegetables, and www.
mt.com/pi-mprm-news for meat,
poultry and ready meals.

Alcoa has named Kevin Kramer to the

newly created position of president,
growth initiatives. He will be responsible
for identifying and developing new
initiatives that respond to market trends
and customers’ needs.

w w w . f o o da n d b e v e r a g e pa c k a g i n g . c o m august 2009 F o o d & B e v e r a g e pa c k a g i n g 29

FBP0808CHEM.indd 1 7/7/08 11:40:46 AM
UpcomingEvents » pack expo show stoppers

Your guide to top pack expo exhibits

p ack Expo is here, and that
means it’s time to get an-
other look at the latest packag-
and find the latest and greatest. The information is
grouped in three ways:

ing technologies from leading By company—Exhibiting companies are listed in

suppliers across the world. The alphabetical order with the page number of their
show, which will take place Oct. Show Stoppers entry.
5-7 at the Las Vegas Convention
Center, will feature the best in all By booth number—Throughout these pages, exhibitors
varieties of machinery, materials, are shown in booth-number order.
services and more.
This Show Stoppers section previews the best of By product category—The product type is in bold for
the show, allowing attendees to easily skim through easier spotting.

show stopper listing bY companY

All-Fill ......................................................30
Ameri-Seal ...............................................33
CIVision ...................................................33
Columbia Machine ...................................30
Cozzoli Machine Co. .................................31
Cryotech ..................................................32
Dorner Manufacturing ..............................31
KUKA Robotics .........................................32
Mettler-Toledo ..........................................30
Motoman .................................................32
Nalbach ...................................................31
Oden ........................................................32
PakTech ...................................................32
Printpack .................................................31
Raque Food Systems ................................31
Schneider Electric. ...................................32
Schneider Packaging Machinery...............31
Totani America .........................................33

Booth C-223 Booth C-309 Booth C-657

Columbia Machine All-Fill Inc. Mettler-Toledo Safeline
360-694-1501 610-524-7350; www.all-fill.com 800-447-4439; www.mt.com/safelineus

Founded 40 years
ago, initially offering
reliable auger fillers
for powders and
liquids, all-Fill today
complete palletizing solutions include provides a full range
floor-level, high-level and robotic of filling machines
palletizers, along with complete systems and equipment. auger
integration. columbia/okura’s state- fillers in both clutch/
of-the-art robotic palletizers combine brake and servo drive
maximum reliability and flexibility with will be featured, as
easy-to-use operation. capable of well as piston fillers, the high-sensitivity PowerPhasePRO metal
handling up to four production lines and depositors for liquids, detector’s easy-operating windows style
multiple product types simultaneously, and volumetric cup touchscreen detects and rejects ferrous,
the robotic palletizers’ compact design and vibratory fill-by-weight fillers for fragile, non-ferrous, and even irregularly shaped,
makes them ideal for cramped locations free-flowing products. machines range from hard-to-detect non-magnetic stainless
and spaces with low ceilings. columbia’s semi-automatic to fully automatic single- steel in wet or conductive products.
load transfer line provides solutions for and multiple-head models, to high-speed “change-free running mode” allows
customers want to retain their plastic, rotary fillers and checkweighers. multiple products to run at a single setting,
chep or expensive pallets for use in their speeding changeovers and maximizing
production process. uptime. built-in monitoring provides
maintenance-needs warnings, enhancing
plant efficiency and brand protection.

30 F o o d &B e v e r a g e pa c k a g i n g august 2009 w w w . f o o da n d b e v e r a g e pa c k a g i n g . c o m

Booth C-928
Cozzoli Machine Co.
732-564-0400; www.cozzoli.com
Our rotary piston fillers are automatic
machines that range from four to 36
nozzles. They accommodate a wide range
of containers and viscosities at production
speeds of more than 600 per minute.
Overhead driven pistons feature fine fill
piston adjustment, achieving +/-0.5% fill
accuracy. Features include no-drip positive
shut-off valve design, flush-in-place systems
and touchscreen electronic control.
Booth C-1508
Printpack Inc.
404-460-7000; www.printpack.com
Printpack produces shrink and roll-fed
labels, tamper-evident bands and
heat-shrinkable sleeves for multipacks.
Labels and sleeves can be printed in
up to ten colors using flexographic
and rotogravure printing on a variety of
shrink films and laminations. Printpack
has products available in polylactic acid
(PLA), which is compostable, is shelf-
stable at high storage temperatures,
and has excellent printability.
Booth C-1023
Nalbach
708-579-9100; www.nalbach.com
Proven performance in
low-maintenance powder
filling and plastic bottle
Booth C-1231
unscrambling
machines has Dorner Mfg. Corp.
earned a reputation 262-367-7600; www.dorner.com
in 45 countries since
1945. Nalbach’s wide An industry leader, Dorner offers
line of auger fillers for low, conveyor expertise to quickly solve even
moderate and high-speed tough challenges. Known for speed in
applications all are servo- delivering custom-built stainless steel
driven with touchscreen and aluminum platforms in multiple
controls. Fast new- configurations, Dorner also offers fast
generation unscramblers conveyors capable of speeds over 250
handle the lightest weight feet per minute. Its flat belt and plastic
plastic bottles used today, chain conveyors are easily configured to
with the industry’s smallest footprint. meet changing production needs.
Booth C-1736 Booth C-2109
Raque Food Systems Schneider Packaging
502-267-9641; www.raque.com Equipment Co., Inc.
315-676-3035; www.schneiderequip.com
Tailored for heavier products requiring taller
unit loads, the HL robotic palletizer is
fashioned to build stable loads in almost
any pattern. Traveling upward on a ribbed
conveyor, products are reliably picked and
The packaging equipment portfolio of placed. The pallet indexes down with each
Raque Food Systems includes: Various layer, reducing robotic motion, floor-space
heat-sealing systems for preformed trays needs, and labor costs—an efficient fit for
that can process up to 300 containers per bags and cases up to 80 pounds, at rates
minute; piston filling systems designed to up to 45 products per minute depending
accurately deposit without damage to the on weight and size.
food product; rotary plate filling systems,
for IQF and similar solid foods, that can
be easily adjusted while in motion; and
material handling systems, including tray
denesters and container filling, that
provide turnkey solutions with quick-
change components.
w w w . f o o da n d b e v e r a g e pa c k a g i n g . c o m august 2009 F o o d & B e v e r a g e pa c k a g i n g 31
UpcomingEvents » pack expo show stoppers
Booth C-2233 Booth C-2301 Booth C-3002
Oden Corp. Cryotech International Inc. Schneider Electric
716-874-3000; www.odencorp.com 408-371-3303; www.cryotechinternational.com 847-397-2600; www.us.schneider-electric.com

Schneider Electric will

Servo-driven positive displacement
volumetric liquid fillers are ideal for use
in food and non-carbonated beverage
applications. Configurations are available
ranging from benchtop to high-speed
automatic systems. Oden fillers provide
fast filling, superior accuracy, no drips,
quick cleanup, tool-less changeover, low
maintenance, and the versatility to fill both
thin and viscous products, in sizes from
two-thirds of anounce to 5 gallons. The fillers
feature state-of-the-art electronic controls.
show the ELAU P4
delta robot with
optional IP
65 sealed,
Cryotech has a complete line of liquid stainless
nitrogen dosing equipment for inerting/ steel
nitrogen flushing and pressurization construction and
applications. Typically installed after the filler 50% greater payload
and before the capper, Cryotech injection capacity. Schneider
units dispense a measured amount of liquid has integrated ELAU
nitrogen. Once this is introduced into the Packaging Solutions into
container, it immediately picks up heat and its comprehensive, scalable automation
turns into gaseous nitrogen, expanding 700 system for packaging machinery. This
times in the process. Cryotech injection units allows a seamless solution covering
are ideal for inerting of food and beverage integrated machine control, servo module
containers, container pressurization and technology, powerful human machine
food freezing. interfaces, embedded robotics with vision
interface, a global service and support
network,and more.

Booth C-3643 Booth C-4443 Booth S-5233

Motoman Inc. KUKA Robotics Corp. PakTech
937-847-6200; www.motoman.com 866-873-5852; www.kukarobotics.com 541-461-5000; www.packtech-opi.com

Picking, packing or stacking, Motoman

delivers robotic solutions to match
customers’ complete packaging needs,
including upstream and downstream
operations. Material handling robots,
infeeds/outfeeds, poly-bag vacuum
stations, sheet dispensers, grippers and
robust software maximize reliability and
ROI. Motoman will showcase its new, slim
dual-arm SDA10 robot with 15 axes of
motion and “human-like” flexibility.
One of the globe’s top makers of
industrial robots wants to show
attendees the exact robot they need for
their packaging solution. That’s whether
it involves picking, packaging, bag or
case palletizing, pail or freezer palletizing,
order picking, random order palletizing
or layer palletizing. KUKA’s 4-, 5- and
6-axis robots range from 3 kg to 1,300 kg
payloads, with wide reaches, all controlled
from a common PC-based controller.
PakTech’s plastic handles offer all the
characteristics that consumers demand:
they are good-looking, eco-friendly, easy
to carry, and easy to remove. PakTech
creates new handle designs weekly. Need
inspiration for your new spray bottle
packaging? Or have cans that need a
unique multi-pack? We may have what you
need—and if we don’t, we’ll try to find a
solution for you.

32 F o o d &B e v e r a g e pa c k a g i n g august 2009 w w w . f o o da n d b e v e r a g e pa c k a g i n g . c o m

Booth S-5404
CIVision
630-446-7700; www.civision.com
CIVision’s Lomax systems steer customers
through ever-growing technologies to provide
extremely reliable, flexible machine vision
inspection for high-speed production. The
Lomax P, its most versatile and popular
system, inspects integrity of labels, closures,
codes and packaging in turnkey and OEM
versions. Lomax PH adds ability to read/
write and track via RFID. Lomax also offers
bottle inspection systems fast enough to
keep up with any line.
Booth S-5521
Ameri-Seal Inc.
818-700-9036; www.ameri-seal.com
Ameri-Seal will showcase films to suit
all shrink film needs, whether your
requirements call for PVC, PETG, OPS,
tamper-evident seals, printed shrink
sleeves, 360° shrink labels, pre-forms,
multi-pack promotional shrink bands or
specialty bands. A leading shrink sleeve
manufacturer and supplier, Ameri-Seal
uses rotogravure printing with up to ten
colors, plus colored film in multiple shades.
W W W . F O O DA N D B E V E R A G E PA C K A G I N G . C O M
Booth S-5656
Totani America
920-593-8700; www.totaniamerica.com
Totani’s Box Pouch delivers environmental,
aesthetic and structural advantages over
traditional multiwall paper bags and bag-in-
box style bags. The shelf stable Box Pouch,
which will be displayed at Pack Expo, can
reduce film consumption by 10% to 15%
over traditional stand-up pouches. Totani
America also will be operating one demo
machine capable of producing stand-up and
quad seal pouches during the show.
ProductGallery
At PI, we provide our partners truly innovative
custom thermoforming solutions. Our food
packaging is designed to maintain superior
sealing, freshness, and clarity. And by
employing high-volume inline thermoforming
equipment, process automation, and GMP
procedures, you can rest assured bottom line
savings are as secure as the food you serve.
Plastic Ingenuity
608.798.3071
marketing@plasticingenuity.com
www.plasticingenuity.com
AUGUST 2009 F O O D & B E V E R A G E PA C K A G I N G 33
 To place your classified ad in
Food & Beverage Packaging
call Catherine Wynn at
847-405-4010
Fax: 248-502-9109
E-mail: wynnc@bnpmedia.com

CAREER OPPORTUNITY SERVICES SPECIAL SERVICES

Company currently has a need at our

Richmond, Virginia location for an
Industrial/Packaging Engineer. The ideal
candidate must perform maintenance
and repair of dairy processing and
packaging equipment. Requires a
one-year certificate from a college or
technical school in maintenance,
mechanics or a related field and 2
years of related experience in reading
EQUIPMENT FOR SALE
electrical schematics and maintaining,
troubleshooting and performing repairs
on mechanical equipment used in
manufacturing milk and dairy products.
Please fax resumes to HR DEPT 804-204-1148
or mail to: Pet Dairy (ATTN: Human
Resources Dept), 1505 Robin Hood Road,
Richmond Virginia 23220.

CONTRACT PACKAGING

See Us @ Pack Expo Booth# C-3219

EQUIPMENT FOR SALE

foodandbeveragepackaging.com

34 F O O D &B E V E R A G E PA C K A G I N G AUGUST 2009 W W W . F O O DA N D B E V E R A G E PA C K A G I N G . C O M

FBP_August_2009.indd 34 7/22/09 4:04:32 PM

 To place your classified ad in
Food & Beverage Packaging
call Catherine Wynn at
847-405-4010
Fax: 248-502-9109
E-mail: wynnc@bnpmedia.com

EQUIPMENT FOR SALE

ALARD EQUIPMENT CORPORATION

Food Process and Package Machinery
GENERAL MACH hydrauflaker, SS, Model 2600
JAYHAWK colloid mill, 40 HP, used on mustard
LITTLEFORD plow paddle mixer, 20 cu ft, SS, 25 HP
OHARA TECH paddle mixer, 100 cu ft, twin shafts,
steam injection, 15 HP (2)
MARION dble ribbon mixer, SS, 15 cu ft, 15 HP, unused
DAY dble ribbon mixer, SS, 15 or 24 cu ft, 10 HP (2)
MUELLER dble ribbon mixer, 36 cu ft, SS, 7 1/2 HP
MIXERS, dble ribbon, 20 cu ft, SS, 50 HP (2)
P.K. tumble mixer, cone, 3 cu ft, SS, 3/4 HP
ROBINS mushroom slicer SL, SS, as New
CMI, BACKUS, NAKAYA onion peelers, tip/tail,
slit blow
ONION TOPPER, SS, adjustable for size with ONION
SLICER, SS/alum, 4 sets 10” knives, 2”-5” onions
OLNEY onion topper Model 1, or radishes
OLNEY onion topper Model 3, 2.4-3.5 size
ALARD onion skin blower, New, SS, dual roller w/spiral
BACKUS SS knife peeler for oblong veg, 40-50 per M
KINGSLINK melon peeler, SS, parts for various sizes
MAGNUSON peeler/washer, SS, 4 roll, hyd brush or abra
MAGNUSON peeler/washer, SS, 4 roll, motor or hyd,
unused, brush or abrasive
MAGNUSON peeler/washer, SS, 8 roll, hydraulic (2)
VANMARK peeler/washer, SS, 6 roll, brushes
VANMARK peeler/washer, SS, 6 roll, power auger dis (2)
STARR peeler/washer, SS, 8 roll, hyd w/full length rod/
Advertise in the Helix “mobilizer” auger dis
Food & Beverage Packaging SEE Hundreds Of Items Listed • ALL with PICTURES
Classified Network Website: www.alard-equipment.com
Call Catherine Wynn Phone: Fax:
315-589-4511 315-589-3871
847-405-4010
foodandbeveragepackaging.com
LABORATORY TESTING

MATERIALS & SUPPLIES

ce
sin 6 FOR SALE
8
19 Used Form/Fill/Seal Machines
Also New Parts! Tape, Nichromes,
Knives, Heaters, and More!
Miller's Technical Service Inc.
630-553-1797 • 630-553-2165

W W W . F O O DA N D B E V E R AG E PAC K AG I N G . C O M AUGUST 2009 F O O D &B E V E R A G E PA C K A G I N G 35

FBP_August_2009.indd 35 7/22/09 4:04:42 PM

 To place your classified ad in
Food & Beverage Packaging
call Catherine Wynn at
847-405-4010
Fax: 248-502-9109
E-mail: wynnc@bnpmedia.com

MATERIALS & SUPPLIES

Join our pooling program & save BIG.

No downtime.
No machine stoppage.
No dunnage shortages.
No cross country dunnage shipments.
No machine repairs.
We manufacture and manage plastic dunnage:
separator sheets, pallets & top frames.
Learn how you can SAVE today!
CALL 608-846-2422
info@corbiplastics.com

Reusable plastic dunnage, expertly managed.

www.corbiplastics.com

CONTRACT PACKAGING

To-Your-Door S O L U T I O N S

Food & Beverage

Classifieds Complete Turn-Key Operation
Contact Catherine Wynn At The Location Of Your Choice
In 30 to 90 days!
847-405-4010 800-9PACK99 | www.aldelano.com

36 F O O D &B E V E R A G E PA C K A G I N G AUGUST 2009 W W W . F O O DA N D B E V E R A G E PA C K A G I N G . C O M

FBP_August_2009.indd 36 7/22/09 4:04:47 PM

 To place your classified ad in
Food & Beverage Packaging
call Catherine Wynn at
847-405-4010
Fax: 248-502-9109
E-mail: wynnc@bnpmedia.com

MANUFACTURED PRODUCTS CONTRACT PACKAGING

CHANGE PARTS

Advertise in the
Food & Beverage
Packaging
Classified Network
Call Catherine Wynn
847-405-4010
CHANGE PARTS
EQUIPMENT FOR SALE

See Us @ Pack Expo Booth# C-3219

W W W . F O O DA N D B E V E R AG E PAC K AG I N G . C O M AUGUST 2009 F O O D &B E V E R A G E PA C K A G I N G 37

FBP_August_2009.indd 37 7/22/09 4:04:52 PM

DataWatch

green claims meet

consumer skepticism

W
hen it comes to green claims, con-
sumers trust third-party certifica- CONSUMERS’ PREFERRED SOURCES OF
tion on product packages more than INFORMATION ABOUT GREEN CLAIMS
twice as often as they believe other
labeling claims, a new report says.
11% 5%
According to the Conscious Con- ADVERTISING
sumer Report from BBMG, 77% of consumers think
STATEMENTS ON 29%
PACKAGING CONSUMER REPORTS
buying from “environmentally responsible companies” 27%
can make a positive difference, but 23% say they have LIST OF
“no way of knowing” if green claims are accurate. The INGREDIENTS
attraction of ecologically friendly products remains
strong. Two-thirds of the respondents agreed that
it’s “important” to buy such products even in tough
times, and 51% said they’re willing to pay more for
them. Use of recycled materials ranked fourth among
green criteria, behind energy efficiency, locally grown/
made and all-natural status.
Ironically, when respondents were asked to name 28%
the most and least environmentally responsible com- CERTIFICATION
panies, Wal-Mart Stores topped both lists. F&BP SEALS/LABELS
Source: BBMG, 212-473-4902; www.bbmg.com

AdvertiserIndex
ComPany ComPany ComPany
WeB Site Page WeB Site Page WeB Site Page

Chemsultants international inc.. . . . . . . . . . . . . 29 Pmmi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 tetra Pak. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

www.chemsultants.com www.packexpo.com
www.tetrapak.com

evergreen Packaging . . . . . . . . . . . . . . . . . . . . . 11 Raque Food Systems, inc. . . . . . . . . . . . . . . . . . 23

www.evergreenpackaging.com www.raque.com totani america, inc. . . . . . . . . . . . . . . . . . . . . . . . 6
www.totaniamerica.com
marchant Schmidt. . . . . . . . . . . . . . . . . . . . 12,13 Robbie Fantastic Flexibles . . . . . . . . . . . . . . . . . 39
www.marchantschmidt.com www.robbiemfg.com
tripack . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
owen-illinois inc.. . . . . . . . . . . . . . . . . . . . . . . . . 3 Sun Chemical . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 www.tripack.net
www.o-i.com www.sunchemical.com

Videojet technologies inc. . . . . . . . . . . . . . . . . . . 5

Paktech . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Sustainable Packaging Forum . . . . . . . . . . . . . . 25
www.paktech-opi.com www.packstrat.com www.videojet.com

READER & MARKETING SERVICES

LETTERS REPRINTS PRINT & INTERNET INTERNATIONAL SALES
Pan Demetrakakas Deb Soltesz ADVERTISING Erhardt Eisenacher
pand@bnpmedia.com solteszd@bnpmedia.com Mike Barr publisher eisenacher medien
155 Pfingsten Road, Suite 205 Phone: (248) 786-1596 barrm@bnpmedia.com info@eisenacher-medien.de
Deerfield, IL 60015 Fax: (248) 786-1405 (630) 499-7392 Welckerstrasse 22
53113 Bonn
SINGLE COPY SALES/ LIST RENTAL Randy Green associate publisher
Germany
BACK ISSUES For postal information please contact greenr@bnpmedia.com
Phone: +49-228-2499860
Gisele Manelli Rob Liska Phone: (248) 244-6498
Fax: +49-228-650076
manellig@bnpmedia.com 800-223-2194 x726 Fax: (248) 244-3914
(847) 405-4061 robert.liska@edithroman.com CLASSIFIED SALES
Steve Liput senior sales manager
Catherine Wynn
CUSTOM MEDIA For e-mail information please contact liputs@bnpmedia.com
senior classified sales manager
Steve Beyer Shawn Kingston (847) 405-4112
wynnc@bnpmedia.com
beyers@bnpmedia.com 800-409-4443 x828
(847) 405-4010
Phone: (847) 516-1977 shawn.kingston@epostdirect.com

38 F O O D & B E v E R A G E PA C k A G I N G august 2009 w w w . f o o da n d b e v e r a g e pa c k a g i n g . c o m

Packaging today has unprecedented power from convenience to sustainability; and has
a major impact on consumer perception, our environment and company profits.

To make sure we were perfectly positioned to deliver on those needs, our company
undertook a major analysis of our infrastructure and our approach to the marketplace.
In a nutshell, we've repackaged ourselves so that we can better help brand owners
imagine and execute new possibilities for their own packaging.

Visit us at these shows:

Booth S-5511 at Pack Expo PLMA's 2009 Private Label Show
October 5-7 November 15-17

robbieflexibles.com 913.492.3400 10810 Mid-America Avenue, Lenexa, KS 66219