Product Life Cycle:

Alternative Hip-hop1996
Harry Engoren
Bound 2- YEEZUS (2013)

Introduction
I first started to look into midwest hip-hop/rap when my mom showed me Kanye West and Jamie Foxxs single Gold Digger I fell in love after I saw Common and Kanye West perform The Food live on the Dave Chappelle show I felt a connection with the music because the soulful rhythm and blues beat made me move my feet and it felt good

The need for immediate profit is not a pressure. The product is promoted to create awareness. (Alternative hip hop started as one of the many different styles during the Golden Age of Hiphop. Usually lots of sampling and reworking of older songs.)

Keep YELLOW words, Replace WHITE

At this point there is a downturn in the market. For example more innovative products are introduced or consumer tastes have changed. Still sometimes on the radio, but mostly through YouTube or Pandora

Competitors are attracted into the market with very similar offerings. De La Soul Once again its time to bite more soul/A flavor you will savor in your soul

Price wars and intense competition occur. At this point the market reaches saturation. If I don't get ran out by Catholics, here come some conservative Baptists/ Claiming I'm overreacting like them black kids in Chiraq b*tch --Yeezus

The Very Beginning

Alternative hip-hop It was adapted from hip-hop from the South Bronx Mixed different genres (funk, jazz, soul)
3 Feet High and Rising not only proved that rappers didn't have to talk about the streets to
succeed, but also expanded the palette of sampling material with a kaleidoscope of sounds and references culled from pop, soul, disco, and even country music. with De La Soul the Daisy Age seemed to promise a new era of positivity in hip-hop Music Critic Jon Bush

When It Kept Going

- Outkasts B.O.Bwas big in pop culture during the early 2000s - Read about it on Yahoo! news

 Started to get more competitors heard older music but similar styles East Coast like A Tribe Called Quest and De La Soul West Coast like Digital Underground Started to come up around

Growth

Growth
-Older music got boring -New similar style music by popular artists

Speakerboxxx/The Love Below (2003/2004) 10 Million units by December 2004 College Droupout (2003/2004) 10 Grammy Nominations including winning Best Rap Album

Maturity
Kanye West kept innovating his music Late Registration had heavy string influences Totally not standard in hip hop Common came onto the scene with Be Produced by Kanye West so had a very similar not traditional hip hop style

Maturity
So here go my single dog radio needs this/ They say you can rap about anything except for Jesus/That means guns, sex, lies, video tapes/But if I talk about God my record won't get played Huh?Jesus Walks (2004)
Rated in Top 500 Greatest Albums of all Time by Rolling Stone broke boundaries others wouldnt acknowledgefrom the gospel riot Jesus Walks to the Luther Vandross tribute Slow Jamz. Rolling Stone Wests best-selling rap album in the US with 3.1 million copies domestically and 4 million globally

Decline
Sales begin to decline Kanye Wests Graduation lost about half a million sales domestically usatoday.com College Dropout had 3.2 M while Graduation only had 2.7 M Still better than older gangsta rap (50 Cent feud)
2008

Decline (Saturation)

Try to switch the style up again (skirt)

Not trying to extend his brand name. still raps about changing the world and trying to make it a better place

Favorite CD
-lots of build up about the release date (kept pushing it back) - Gave users a taste on the New York Radio - Marketed for 15-30 year old - Mostly males - Low income to medium income - Mostly for the East Coast and Midwest - Blacks but also white

Late Registration (2005)

Speakerboxxx/The Love Below

Product: Speakerboxxx/The Love Below a combination of Andre 3000 and Big Bois solo albums Price: $12.99 Promotion: advertised on MTV Place: was initially marketed in the South then became popular world-wide

Song
Gold Digger Kanye West ft. Jamie Foxx https://www.youtube.com/watch?v=6vwNcN OTVzY