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Rhetorical Analysis Project The FEED ad found in Cosmopolitan magazine is very powerful and heartwarming.

It shows two young children dressed in basic school uniforms and dirty shoes, smiling while holding a FEED bag. This advertisement contains a few facts in the top right corner briefly telling its audience how long the project has been active, how many products it has, and how many school meals have been provided through this movement. These facts and the smiling children make the viewer want to join the movement, which is FEEDs goal. Their advertisements want audiences to consider buying their products over others. Buying FEED products essentially feed starving children in school, motivating them to actually receive an education. If FEEDs products are being sold for such a good cause, why wouldnt someone want to buy their product? Creating good products that help FEED the world is a quote found at the bottom of the advertisements. Obviously all brands want consumers to buy their products but very few, if any, can say buying their products go to a cause like this one. Most clothing advertisements especially ones found in well known magazines simply want to look superficial and perfect so people will buy their products just to look good. This is especially true for womens clothing ads. Almost all women in the U.S. want to look attractive and care about their appearance in someway. A Jones New York advertisement found in Marie Claire magazine targets these kinds of women. This is ad shows a professional woman, dressed in a feminine business outfit in all black. The model looks sleek, polished and professional at the same time implying that women who buy Jones NY products will look the same. The model also doesnt show much emotion in her face and is serious, unlike the two children in the FEED ad. In the FEED ad, the viewer can imagine the girls happiness by simply being fed while the Jones NY ad is just expressing its interest in appearances amongst women. The two ads set the tone successfully but have very different meanings. Both ads contain basic colors; mostly cool tones like black and blue. They also use models or people to model their products. The Jones NY ad emphasizes much more on its products by having a model wear it in the ad. The FEED ad doesnt emphasize on its product as much as it does on the companys overall goal and end result of their organization. Clothing companies advertise their products in many ways. Some simply show off their clothes and products and others show happy models to convince viewers that their product is the best. Although FEED isnt showing off many of their products in this ad, a large FEED bag is still featured in the picture. The whole advertisement is very basic and not flashy. Kendall & Kylies clothing ad is quite opposite. It seems like at first the ad was going for a more simple, basic look but when compared to an ad like FEEDs, it still looks superficial. Kendall and Kylie Jenner are modeling their own clothes and accessories in their ad. They look very neat, clean and pretty. The two girls in the FEED ad dont look anything like Kendall and Kylie. They are in school uniforms with no accessories and have dirt on their shoes; not showing the same tidiness as Kendall and Kylies ad. Their ad also comes off as happier and gives off a lighter mood. This ad represents a happy American teen with not a care in the world or problems related to hunger. The girls in the FEED ad dont look unhappy or depressed, but compared to the girls in the Kendall & Kylie ad; they just dont seem to give off the same vibe. Another ad, once again, doesnt represent the same idea the FEED ad is attempting to depict. The lifestyles and audiences the two companies are reaching out too arent the same and do

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not share anything in common. The Kendall & Kylie ad also contains text in the photo but only to announce where to purchase the clothing, not statistics or text describing what the ad does for the world. The only similarities between the ads themselves are having two young girls in the photo and text in the top right corner. These similarities are only visual. When looking into the meaning of the ad and whom it is reaching out too, all the differences can be easily found. FEEDs bag in the ad is almost a distraction in the photo when looked at next to the girls and the text. A Perry Ellis clothing ad has a similar distraction with a fake fish in the advertisement. Again, these two ads have many differences but do share one great similarity. There are not very many mens clothing advertisements just like there arent many clothing advertisements for focusing on proceeds to feeding children. Perry Ellis doesnt donate meals to schoolchildren, but isnt advertised more or less than FEED. The Perry Ellis ad has a male model wearing more sophisticated clothes in brighter colors. He is well dressed and put together. This ad focuses on the model and him holding a fish in the same color scheme as his outfit. There are no words around the ad besides Perry Ellis. The visual aspects of the two advertisements are very different but their commonness in publicity is similar. FEED does a great job advertising their product and movement. The other ads seem successful in just showing off their product. Their models are attractive and their clothing is very nice but the advertisements themselves arent very meaningful. All the ads show what they need to show and do it successfully but just have different motives when attracting viewers. Additional Comments Needs to have picture You need to write about where you found the magazine in general i.e. magazine, internet Could you talk more about the elements of the picture in general? The colors, contrast, backround. There are a lot of simple sentences

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