SYNOPSIS

Wipro GE Healthcare

A STUDY OF THE ACCEPTABILITY OF THE

Voluson (Value) In the Tier-II Cities

Submitted by: ABHISHEK GUPTA PRN: 11040141023 SIHS, MBA-HHC (2011-2013)

INTRODUCTION:
GE Healthcare provides transformational medical technologies and services that are shaping a new age of patient care. Our expertise in medical imaging and information technologies, medical diagnostics, patient monitoring systems, performance improvement, drug discovery, and biopharmaceutical manufacturing technologies is helping clinicians around the world re-imagine new ways to predict, diagnose, inform, treat and monitor disease, so patients can live their lives to the fullest.
GE Healthcare is coming up with a new product in the Voluson range, and its target market is the Doctors in the tier II cities of the country. The project is aimed at checking the market acceptability of this new product. The study also aims at researching the reasons for the unacceptability of the new product.

GE Healthcare continues to elevate Women's Imaging with our latest introduction to the worldclass Voluson platform, the Diamond Release of the Voluson 730 PRO. Three-dimensional ultrasound has changed the nature of ultrasound and the Voluson 730 PRO demonstrates continued technology leadership with RealTime 4D, up to 16 volumes per second. GE Voluson Ultrasound Equipment Features: 15" CRT monitor 10.4" programmable color touchscreen 4 transducer / probe ports OB/GYN, IVF, Fetal cardiac, Urology & Vascular reporting THI [Tissue harmonic imaging] VOCAL volumetric calculations Compound resolution 512 channel digital beamformer CINE loop: 256 MB memory Magicut Sonoview 3D Power Doppler 3D Freehand Rendering ATO [Automatic Tissue Optimization] HD flow STIC [Spatial-temporal image correlation]

SRI [Speckle Reduction Imaging] 40 Gig Hard-drive CD-RW MO drive 2 USB ports Video output ports Ethernet port

IMAGING MODES

B-Mode M-Mode Color Doppler Power Doppler PW Doppler CW Doppler 4D B-Flow

OBJECTIVES OF THE STUDY:

GE Healthcare is coming up with a new product in the Voluson range, and its target market is the Doctors in the tier II cities of the country. The project is aimed at checking the market acceptability of this new product. The study also aims at researching the reasons for the unacceptability of the new product. The study

however, also aimed at promoting value based services to the existing customers like collecting valuable feedback from them regarding their experience with other GE products.

METHODOLOGY OF THE RESEARCH:

a. b. c. d. e. Research design Descriptive in nature Sampling Unit: Gynaecologists, Radiologists, Obstetricians and Sonologists. Area of study: Ludhiana and surrounding regions. Sampling Technique: Non probability Convenience sampling Sample size: 40 Doctors.

f. Source Data: Gynaecologists, Radiologists, Obstetrician, Sonologists. g. Secondary data: Data provided by the company.

RESEARCH QUESTIONS Does the center have an Ultrasound? Is the doctor an ObGyn or Radiologists? Type of equipment (a) B&W or Color Doppler (b) Age of the equipment What are your current patient charges for scans? (a) Anomaly study (b) What made you chose the current equipment? Do you have a plan to buy new equipment? If yes, by when (a) < 6months (b) 6-12mnths (c) >12 months Which brands would you consider for your new purchase? Why? What has been your current experience with GE? a. b. c. d. Pre-sales Apps support Post sales relationship Service

How do you think 4D as a technology help you? Additional clinical value Workflow benefits Differentiation from their competition