Sacred Heart College College of Business Administration Lucena City

Dear Respondents, Greetings of Peace! I am a student of the College of Business Administration of Sacred Heart College, writing my research paper on the topic: EFFECTIVENESS OF THE PRICING STRATEGY OF RITE BEACON MARKETING. Attach to this, is a copy of my questionnaire I designed to get your responses on issues related to my topic. I will appreciate it if you spend a few minute completing this questionnaire. Your response will enable to make a proper analysis of my research topic. I am kindly asking you to complete this questionnaire honestly. Thanks for your assistance as I await your response.

Best Regards, Michael Angelo D. Sales

Problem: The study aims to determine the effectiveness of the pricing strategy of Rite Beacon Marketing. Specifically, this study sought to answer the following questions:

1. What is the demographic profile of the respondent based on: a. Gender b. Age Range 2. What among these pricing strategies is the most visible to the Rite Beacon marketing in terms of: a. Penetration Pricing b. Competitive Pricing c. Psychological Pricing 3. What pricing strategy is the most effective in the Rite beacon Marketing? 4. Which pricing strategy should be the most applicable for the Rite Beacon Marketing to be used?

PART I. THE DEMOGRAPHIC PROFILE OF THE RESPONDENTS Direction: This part deals the demographic profile of the customers. Please answer by putting ( / ) in the corresponding box. 1. GENDER: 2. AGE RANGE: Male 19 years old and below 20 40 years old 41 64 years old 65 years old and above Female

PART II. PRICING STRATEGY Direction: This part deals with your perceptions towards the pricing strategy. The following statements evaluate each characteristics of the pricing strategy. Please answer the statement below by putting ( / ) in the corresponding box using the following indicators: 1 Always 2 Often 3 Seldom 4 Never

A. Pricing Strategy The product offers low price. The product is affordable. The product gives high price. The price of the product is above than the competitors. The price of the product is below than the competitors. The price of the product is based on the competitors charging. 7. The price of the product ends with an odd number. 8. The price is reasonable. 9. The price is attractable to the customers. 1. 2. 3. 4. 5. 6.

PART III. EFFECTIVENESS OF PRICING STRATEGY Direction: This part deals with your perceptions towards the effectiveness of the pricing strategy. The following statements evaluate each characteristics of the effectiveness of pricing strategy. Please answer the statement below by putting ( / ) in the corresponding box using the following indicators: 1 Strongly Agree 2 Agree 3 Disagree 4 Strongly Disagree

B. Effectiveness of the Pricing Strategy 1. Offering low price in the product attracts more customers effectively. 2. Affrodability of the product gain more market share effectively. 3. Giving high price to the product increases sales volume effectively. 4. Setting the price of the product above the competitors gain more profit effectively. 5. Putting the price of the product below the competitors obtain more profit effectively. 6. Basing the price of the product on what the competition is charging attracts more customers effectively. 7. Ending with an odd number of the products price attracts more customers effectively. 8. Having a reasonable price of the product obtain more profit effectively. 9. Ability of the price of the product to attract increases customers effectively.

Thank you and God bless . . . . .