Professional Documents
Culture Documents
➢ Executive Summary:
The Disneyland which is an American theme park, first started in California then it
become more popular and opened in Tokyo and Florida with great success. Taking
inspirations from the previous success Walt Disney company went to the Europe and
opened the Disneyland in France. It was opened with the great expectations that golden
run will continue. After the so much planning and development it opened in Paris,1992.
But during the first year of its operations Disney faces new challenges and problems and
Q.1) Using Hofstede’s four cultural dimensions as a point of reference, what are some of the
➢ Power distance is one of the four dimensions in Hofstede’s theory indicating the cultural
differences between United States and France. Power distance index measures the extent
to which lower class of the society accept the ruling by the leaders of the society. i.e.
UB2783298 BUMGT6958
VISHAL SHUKLA COMPARATIVE ISSUES IN INTERNATIONAL
MANAGEMENT
unequal distribution of powers. In United states the power distance index is fairly low
compare to France, in other words there is much greater equality between society levels.
French people feeling like foreigners in their own land when ads for job bids in English,
further, most of the supervisors were American who were not good in speaking French.
situations. (). The UAI is much lower in America; whereas in France it is very high.
Euro Disneyland is determinedly American in its theme. The percentage of people who
visited the euro Disney shows that French people are highly ambiguous.
mainly look after themselves and their immediate family.().In both the countries
individualism is very high. By imposing the Strict Appearance code like example men’s
short hair and banned beards or mustaches, French people feel insulted about their
traditions.
Masculinity: society with the high masculinity places more values on success and
money. United states has very high masculinity; on the other hand France has pretty low.
French culture was never a priority for the Disney at When the Euro Disney started.
Q.2 In what way has Trompenaars’s helped explain cultural differences between the United
Universalism vs Particularism :
Universalistic countries place more emphasis on formal rules than the relationships. It is
the belief ideas and practices can be applied everywhere without modification. United
A neutral culture is one in which emotions are held in check. People don’t show their
feelings and maintain their composure. Whereas an emotional culture feelings are
expressed openly and freely. Both United states and France are the emotional countries.
A specific culture in one in which individuals have a large public space and they allow
other people to enter and share the space. America show a strong separation between
work and private life.A diffuse culture possesses similar sized public and private spaces.
France has a diffuse culture where work and private life are closely linked but carefully
protected.
Time Orientation:
Cultural differences may arises due to the way in which people do their work in respect
of time. In sequential cultures like the United States, people tend to do one activity at a
time. Appointments are strictly kept, with a strong preference for following plans.
In synchronous cultures like France, people usually do more than one activity at a time.
Q.3. The mistakes done by the Euro Disney in managing its operations:
➢ Lack of Management:
One of the mistakes leading to the failure of Euro Disney was wrong self-assessment
which ended up in taking wrong management decisions. Walt Disney company owned
high stake in Euro Disneyland which resulted in most of the decisions taken by the
The second mistake committed by the Euro Disneyland was lack of staff management.
They miscalculate the peak days and off-days which in resulted in extra work load for the
➢ Cultural Errors:
There were numerous mistakes made in operations which affected the French culture. Firstly,
the policy of not serving alcohol has caused astonishment and rebellion in France where a
glass of wine for lunch is given. More, it failed to provide proper customer service which
were Euro culture. Most of the restaurants were of American theme which were not
The Euro Disneyland management should be aware of the cultural environment of the
France like the life style, habits and eating preferences. The company should act globally
➢ Managing workforce:
The Euro Disney should handle their personnel department in a better way. The highest
positions possessed by the Americans might go well in domestic culture but it might not
deliver the same performance in European culture. In other words, some management
positions should be given to local employees in order to get better results. The other thing
that company should do is to solve the staff problem by allocating enough staff so
to the second phase based on the assumptions that first phase would meet expectations. It
theme parks the management should have anticipated some problems and set backs. And
based on that the expectations regarding growth should have been more cautious. Until
the problems facing the first phase were corrected the planning for advancing the second
phase should not have been allowed. Otherwise, company risks would be duplicating and
References:
Management. McGraw-Hill.
http://stu.cofc.edu/~wecapps/disney.htm
http://www.cluteinstitute-onlinejournals.com/PDFs/456.pdf