Angelitos de Oro

Auxiliary supporting Big Brothers Big Sisters of Orange County

presents the

Angelitos Card Week

2009
October 22 through October 28

Retailer Guide
Please complete contracts by May 15th to
ensure inclusion in printed material
Fax to: (949) 760-9619
 Angelitos de Oro
March 2009

Dear South Coast Plaza Retailer:

The Angelitos Card Week 2009 will take place Thursday, October 22 through Wednesday,
October 28, 2009.

Last year over 3,000 shoppers used the Angelitos Card at more than 125 stores and restaurants which
participated in this marketing promotion. The Angelitos Card is designed to generate retail sales and
new customers, as well as serve as a fundraiser for Angelitos de Oro, a non-profit organization
dedicated to supporting the mentoring programs of Big Brothers Big Sisters of Orange County.

An extensive marketing and advertising campaign will be initiated to promote the Angelitos Card
Week. South Coast Plaza, together with Angelitos de Oro, will launch the program with a gala event
for 500 people on October 8th.

How does the Angelitos Card Week 2009 work for the retailer and the consumer?

Card buyer purchases a Card for $60.

Proceeds from the sale of the Card go directly to Big Brothers Big Sisters of Orange County.
Retailers offer a 20% savings to cardholders from October 22 through October 28, 2009.
No amount of this 20% is given to Big Brothers Big Sisters of Orange County.

This program presents a perfect “pre-sell” opportunity to entice customers to your store for early
shopping. We are excited to offer you the opportunity to be involved this year. On the pages that
follow, you will find more detailed information about the program as well as a participation form.
While you may sign up for the Angelitos Card Week 2009 program at any time, completing the
Retailer Agreement by May 15th will guarantee your inclusion in the printed material.

Sincerely,

Jana Hackett Kelly Mazzo Debra Gunn Downing

Chairman Co-Chairman Executive Director, Marketing
949-375-2598 mazkellb@mac.com South Coast Plaza
janahackett@cox.net Pamela Schmider 714-435-2021
Co-Chairman Downingd@southcoastplaza.com
pameinoc@gmail.com
 Angelitos Card Week 2009

Benefits of Participation

Increased traffic

Increased sales volume

Generate new customers

Community Recognition

Names of all participating retailers who sign up by May 15th, 2009

will be included in all of the following:

South Coast Plaza website: www.southcoastplaza.com

Big Brothers Big Sisters website: www.bigbrooc.org

Angelitos de Oro website: www.angelitosdeoro.org

Project brochures and other printed materials distributed throughout

Orange County, Los Angeles County and San Diego County.

Extensive Angelitos Card Week advertising and press coverage for the
promotion.

Sample of 2008 advertising included in this packet.

 Angelitos Card Advertising and Press Coverage in 2008
NEWSPAPERS & MAGAZINES

Los Angeles Times

Advertisements on October 24, 31 and November 7

Irvine World News

October 28, 30 and 31; November 4, 6 and 7

Daily Pilot
Advertisements on October 31and November 7
Editorial in the Society column on September 20 and October 18, 2008

Bay Window Magazine of the Balboa Bay Club

October - Full Page

Orange County Register

Articles on November 5 and 7

Beverly Hills Courier

Advertisements on October 31 and November 7

Laguna Coastline Pilot

Advertisements on October 31 and November 7

Carmel Leader, Del Mar Times, La Jolla Light and Solana Sun
October 31 and November 7

Huntington Beach Independent

October 30 and November 6

Riviera Magazine
Advertisement in October issue – Full Page
Editorial of Angelitos Event in the January 2009 issue

Coast Magazine
Advertisement in October and November issues- Full Page
Orange Coast Magazine
Advertisements in August and September – 1/4 page Save the Date

805 Living
November – Full Page

South Coast Repertory Playbill

Advertisement in September - December issue – Full Page

Community News
(Newport, Mission Viejo, Coto de Caza, Ladera Ranch and San Clemente)
Follow up editorial of Giorgio Armani Event on October 3, 2008

South Coast Plaza Newsline

Articles in the June, August, October, December 2008 and
January 2009 Newsletter

Ranch & Coast

Article on November 8

Newport · Costa Mesa Current

Article on November 7

Big Brothers Big Sisters of Orange County

BBBS Big News! Fall 2008 and Winter 2008 Newsletter
Featured in Annual Report and E-Newsletter
Angelitos Card on BBBS Website
 Angelitos Card Week 2009

Card Etiquette

• Card valid on full priced merchandise only. Gift certificates/cards and

sale merchandise are not included in the discount unless permitted by
the individual store.

• Card is not valid with any other offer.

• Card program does not include special orders, online purchases and
previous purchases unless permitted by the individual store.

• Card bearer’s signature must appear on the Card and the Card is non-
transferable.

• Card must be presented at the time of purchase.

 Angelitos de Oro
ANGELITOS CARD 2008 RAISED $190,000
FOR BIG BROTHERS BIG SISTERS OF ORANGE COUNTY

The Angelitos Card Program held November 5-10, 2008 generated $190,000 for Big Brothers
Big Sisters of Orange County. Over 125 South Coast Plaza retailers and restaurants offered a
20% savings to purchasers of the Angelitos Card. Card purchasers, were from all over
California and as far away as New York and Asia.

“This will be South Coast Plaza’s 8th year partnering with Angelitos de Oro on this amazing
shopping program. It continues to grow in popularity each year with both shoppers and
retailers alike,” said Debra Gunn Downing, Executive Director of Marketing.

Participating managers shared the following feedback:

“It helped our business. Thank you.”

~Yves Saint Laurent~

“We saw new customers and were able to add to our data base in order to create repeat
customers”

~Façonnable~

“Very beneficial for our store. Happy to help out for a good cause”

~Intermix~

“The card is worth more than $60 – It’s a great value!”

~Environment Furniture~

“Some of our regulars spent more because of the Card”

~Eileen Fisher~

“It is a great charity and a good selling tool” “Largest sale of the year!”

~St. John~ ~The Silk Trading Co. ~

 Angelitos Card 2008 Participating Retailers
Gap Plaza Cutlery
A.B.S. by Allen Schwartz Gapkids Porsche Design
AG Adriano Goldschmied Giorgio Armani PureBeauty
Allen Edmonds Giuseppe Zanotti Puzzle Zoo
Amy’s Hallmark Gucci Quattro Caffé
Ann Taylor Guess Quiksilver
Ann Taylor Loft HUGO BOSS Ralph Lauren
Anne Fontaine Intermix Rangoni Firenze
Antonello Ristorante J. Crew Roberto Cavalli
A|X Armani Exchange Jessica McClintock Roxy
BabyGap/Gap Maternity Jimmy Choo Royal Khyber Fine Indian
Baccarat Jo Malone Cuisine
BALENCIAGA John Varvatos Ruby’s Diner
Bally Johnston & Murphy Salvatore Ferragamo
Banana Republic Judith Leiber Sassoon Salon
Borders Kiehl’s Since 1851 SAVANNAH Supper Club
Bottega Veneta l.a.Eyeworks & Lounge
Caché La Perla shu uemura
Calvin Klein Lacoste Silk Trading Co., The
CALYPSO Christiane Celle Lalique Simon Pearce
Canali Lawry’s Carvery Smith & Hawken
Celine Loro Piana Steve Madden
CH Carolina Herrera Marina Rinaldi St. John
Charles David MAX&Co. Stuart Weitzman
Chico’s MaxMara Sunglass Hut
Chlóe Metropolitan Museum of Tadashi
Christofle Art Store, The Talbots
Cole Haan Michael Kors Talbots Petites
CO-OP Barneys New York Miss Sixty/Energy Talbots Woman
David Yurman Molton Brown Ted Baker
DKNY Nathan Alan Jewelers Theory
D&G Dolce & Gabbana Nello Cucina Tinder Box
Donna Karan New York New Balance TOD’S
Dooney & Bourke Nike Tory Burch
Eileen Fisher OC Fine Arts/Showcase Tourneau
Emilio Pucci Gallery Tourneau Watch Gear
Environment Furniture OC Museum of Art- TSE
Ermenegildo Zegna Orange Lounge United Colors of Benetton
Everything But Water Oilily Valentino
Express Oliver Peoples Versace
Express Men Origins Vie de France
Façonnable Orrefors Kosta Boda Wolford
Fendi Papyrus Yves Saint Laurent
Fresh Paradise Pen Co.
Frette Paul Frank
 Angelitos de Oro
Angelitos de Oro was established in 1961 as an auxiliary of Big Brothers Big Sisters of Orange County.
The purpose of the auxiliary is to stimulate interest in Big Brothers Big Sisters and to raise funds to support
their mentoring programs.

Big Brothers Big Sisters is a nonprofit organization with the mission to help children reach their potential
through professionally-supported, one-on-one mentoring relationships. The organization achieves its
mission by:

• providing youth (Littles) with an adult or high school mentor that is consistent, and forms a
relationship that is ongoing, supportive, educational, safe and fun;
• supplying mentors (Bigs) with the resources and support they need to be effective mentors to at-risk
youth; and
• enhancing the ongoing relationship (Match) between a Big and a Little with enrichment activities
and asset-building opportunities.

Big Brothers Big Sisters of Orange County has served over 1,500 children through community, school and
group-based mentoring programs just this year. The programs provided the children with safe, quality
relationships that helped them develop by:

• diminishing the negative impact of an absent mother or father on their well-being,

• improving self esteem, motivation and achieving a greater sense of their future,
• decreasing problematic, high-risk behaviors,
• developing a positive attitude towards school and learning; and
• improving relationships with family and peers.

The revenue generated by the sale of the Angelitos Card goes directly to support the High School Bigs
program that provides high school students as mentors to elementary school students in schools within the
Orange County region.

The program reaches a group of children in Orange County who are at high risk of educational, social,
emotional and behavioral difficulties, but may not necessarily have access to a community-based program
for the support they need. In some cases, the school-based mentoring program may be reaching higher-risk
children and families. Supporting these children at their school sites provides the convenience and safety
that makes parents and educators feel comfortable, and yield some of the same benefits to youth as the
traditional community-based program.

The funds raised by the Angelitos Card truly make a difference in the lives of children in Orange County.

Angelitos de Oro
Supporting Big Brothers Big Sisters of Orange County
P.O. Box 1802, Newport Beach California 92659 (949) 642-9883 Tax ID 95-1992702
 Angelitos de Oro
Angelitos Card Week 2009
RETAILER AGREEMENT

Store Name: Suite #:

Local
Contact Person: Email:
Tel: ( ) Fax: ( )
Corporate (if applicable)
Contact Person: __________________________________Email:_______________
Tel: ( ) Fax: ( ) __________________
This contract confirms our participation in the Angelitos Card Week 2009 fundraising program to
benefit Angelitos de Oro, a California non-profit organization supporting Big Brothers Big Sisters of
Orange County. We agree to offer a 20% storewide discount off regular retail prices to all holders of the
Angelitos Card which will be sold to the general public.
The following conditions apply:
• The Angelitos Card Week 2009 is non-transferable.
• The Card will be honored from Thursday, October 22, 2009 through Wednesday, October 28, 2009.
• We agree to advise and train store personnel in the proper use of the Angelitos Card and to promote
the purchase of the Card.
• We acknowledge that Angelitos de Oro retains the proceeds from the sale of the Card.
• Angelitos de Oro assumes no liability in connection with the Angelitos Card.
• All regular priced store merchandise is to be discounted 20% for the Angelitos Cardholder unless
otherwise noted on this contract.
• We are not required to honor the Angelitos Card 20% discount on sale, special order, gift cards,
online, catalog or previous purchases.
• Any Additional exclusions must be noted on this contract below.
• Store Name will be listed as it appears in South Coast Plaza’s Directory.
PLEASE LIST ANY ADDITIONAL EXCLUSIONS:

WOULD YOU LIKE TO BE CONSIDERED AS A CARD SELLING STORE? YES NO

Angelitos Card 2009 Agreement accepted by: _________________________________________ Date:______________

Retailer (signature)
SPONSORSHIP OPPORTUNITY
WOULD YOU LIKE TO BE LISTED ON THE BACK OF THE BROCHURE, IN ADDITION TO YOUR REGULAR
LISTING, AS A RETAIL SPONSOR? (SPONSORSHIP DONATION $500.00) YES NO

Please FAX to: (949) 760-9619

by May 15th to be included in all marketing promotions and printed material.
Angelitos de Oro
Supporting Big Brothers Big Sisters of Orange County
P.O. Box 1802, Newport Beach California 92659 (949) 642-9883 Tax ID 95-1992702