Professional Documents
Culture Documents
Russ Unger
@russu
Stephen P. Anderson
@stephenanderson
for UX Designers
(or Anyone really!)
Its not about the tools,
its about the thinking process
that led to these tools
thinking process
A C T I V I T Y
Its five years in the future. Your big idea failed.
Write THE OBITUARY for your big idea.
A C T I V I T Y
Its five years in the future. Your big idea failed.
Write THE OBITUARY for your big idea.
Its 2017.
User Experience is Dead.
What happened?
Write the obituary for
User Experience.
Critical
Thinking
Skills?
Houses, Walls, Windows
Image Source Time Inc.
Henry Ford
Images Source Time Inc.
Math Lesson:
A
2
+ B
2
= C
2
4+4=8
Square Root of
8 = 2.82842712
Solved!
Image Source Russ Unger
2
2
2
2
DTCT
What It IS NOT:
Biased
Partial
Uninformed
Prejudiced
What It IS:
Self-directed
Self-monitored
Self-corrective
Image Source Time Inc.
Z-Shaped
Thinkers
Why ?
T was taken...
T
deep vertical
expertise
empathy to see
patterns and branch
out into other areas
-Shaped
Thinkers?
-Shaped Thinkers?
V
iShaped Thinkers?
Z
When everyone zigs, zag.
X
Z
Z
Z
reliable, but
diminishing returns
reliable, but
diminishing returns
opportunity to
change the game
?
Nicholas
Negroponte
Nicholas
Negroponte
George Lucas
Dean Kamen
b
u
c
k
m
in
s
t
e
r
f
u
lle
r
Geodesic Dome Housing
The Fuller Projection
The Dymaxion Car
The Dymaxion Bathroom / Fog Gun Shower
When everyone zigs, zag.
Cool...
But What does this have to
do with application design
and developm
ent?
Z-Shaped Thinkers
approach challenges
(of all kinds!)
in different ways
Z
what happens
here?
reframe the
problem
Z-Shaped Thinkers...
?
?
?
A C T I V I T Y
(example from Marc Rettig)
You have 3 minutes.
Design a vase.
A C T I V I T Y
(example from Marc Rettig)
You have 3 minutes.
Design a vase.
Design a better way
for people to enjoy
flowers in their home.
reframe the
problem
Z-Shaped Thinkers...
?
?
?
reframe the
problem
Z-Shaped Thinkers...
?
FRAMING
DESIGN AS
PROBLEM
SOLVING
FUNCTION
AND FORM
STYLE
NO CONSCIOUS
DESIGN
A ROUGH DESIGN MATURITY CONTINUUM
+
,,,,,
Design redefines the challenges facing the
organization.
Framing sets the agenda, outlines the
boundaries and axes of interest, and moves
design from executing strategy to shaping
strategy. Disruptive innovation lives here.
Design finds new opportunities by solving
existing problems.
Design process generates alternatives within
a problem space. Design also narrows down
those options to a specific solution.
Design makes things work better.
This is the classic practice of design - but it's
still commonly limited to incremental
improvements through iteration over existing
solutions.
Design is the gateway to be hip and cool.
Design is stylish, but too often is percieved
and practiced as a cosmetic afterthought.
Design value isn't recognized.
This attitude fosters design by default -
however things come out is fine, because
there are more important issues to deal with.
?
www.bplusd.org
2005, Jess McMullin
bplusd
BUSINESS+DESIGN
(Jess McMullin - Design Maturity Model - http://www.bplusd.org/2005/10/19/a-rough-design-maturity-model/ )
Design a better way
for people to enjoy
flowers in their home.
Design a vase.
Design a better way to learn
about [topic]
Design a better way
for people to enjoy
flowers in their home.
Design a vase.
Design a better search
engine results page.
Design a better way to learn
about [topic]
Design a better way
for people to enjoy
flowers in their home.
Design a vase.
Design a better search
engine results page.
Experience Focused. Product or Task Focused
Framing the right problem is about:
Context
Current
Problem(s)
Desired
Outcome(s)
A C T I V I T Y
Find the center
A C T I V I T Y
Strategy Canvas
A C T I V I T Y
Strategy Canvas
A C T I V I T Y
Strategy Canvas
A C T I V I T Y
A B
A B
WRONG PROBLEM!
!
?
!
?
(RIGHT PROBLEM TO SOLVE)
Whats the value of what Im delivering?
ALIGNMENT
UNDERSTANDING
EXPLORATION
CLARIFICATION
COMMUNICATION
INSPIRATION
PERSUASION
DESIGN RESEARCH
Looks at People, the Activities, and
the Context of those Activities
PERSONAS
SCENARIOS
EXPERIENCE MODELS
MENTAL MODELS
STORIES
MOCKUPS
PRESENTATIONS /
MODELS
PROTOTYPES
Ive used... For the purpose of...
HUMILIATION &
GALVANIZATION
EXPERT EVALUATIONS
explore many
perspectives
Z-Shaped Thinkers...
The Cotton Bowl
Image Source My Cousin
The Cotton Bowl
A C T I V I T Y
introduces constraints and forces you to focus on the essential
Design for Mobile First.
A C T I V I T Y
introduces constraints and forces you to focus on the essential
Design Studio
RuLIngs HIgI - uddress us soon us possIbIe
MedIum - uddress uILer prIorILy 1
ow - uILer prIorILy z und II LIere Is LIme In deveIopmenL cycIe
uLure - consIder Ior u IuLure versIon oI LIe producL
(1)
(z)
()
(q)
GIossury
1 CompIIed Tusk AnuIysIs
Cull History - Compiled Tusk Anulysis
Sob Tusks
Scenurio
Puin-Points
Ionctionulity
Considerutions[InIloencers
Checking ooicemoil is tedious ond
time consuming. 1 uont o sgstem
thot is guick, conoenient, ond eosg
for once.
Jenny reLurns Iome Irom u weekend
uwuy. SIe wuIks In LIe door, puLs down
Ier bugs und Lukes u Iook uround.
EveryLIIng uppeurs Lo be rIgIL wIere sIe
IeIL IL.
CIeckIng Ior mIssed cuIIs und voIcemuII
Is IuborIous und InconvenIenL.
Cun be noLIIIed LIuL mIssed cuIIs wIIIe
wus uwuy? s IL quIck? s IL eusy? Do
need uny specIuI equIpmenL? How mucI
does IL cosL?
Jenny wuIks InLo LIe oIIIce Lo cIeck LIe
cuIIer Id IIgIL on Ier pIone Lo see II
unyone cuIIed wIIIe sIe wus uwuy.
VIew cuII IIsLory sLuLus.
TIe cusLomer cun vIew LIe sLuLus oI
wIeLIer or noL (s)Ie Ius uny new
mIssed cuIIs.
Iuve Lo go Lo my oIIIce Lo see II unyone
cuIIed. CIeckIng Irom LIe roud Is even
more IuborIous und InconvenIenL.
C .1
{1)
VIew new mIssed cuIIs IIsLory.
TIe cusLomer cun vIew LIe cuII
IIsLory Ior new mIssed cuIIs.
C .
{1)
VIew IuII mIssed cuII IIsLory.
TIe cusLomer cun vIew LIe enLIre
cuII IIsLory, IncIudIng new und pusL
mIssed cuIIs.
C .
{)
VIew IuII IncomIng cuII IIsLory.
TIe cusLomer cun vIew LIe enLIre
IncomIng cuII IIsLory, IncIudIng uII
mIssed, unswered, und Iorwurded
cuIIs.
C .q
{)
VIew sImIIur or dupIIcuLe cuIIs.
TIe cusLomer cun vIew II unyone
pIuced u dupIIcuLe cuII Lo more LIun
one pIone.
C .g
{q)
Cun be noLIIIed quIckIy LIuL someone
ImporLunL cuIIed wIIIe wus uwuy?
Jenny cIecks LIe voIcemuII IndIcuLor und
see`s LIe number sIx. SIe knows sIe Iud
suved some messuges, buL doesn`L know
Iow muny.
How muny oI LIe messuges ure new?
WIIcI ones ure ImporLunL? Cun pIck u
specIIIc messuge Lo IIsLen Lo? WIIcI
messuges need ImmedIuLe uLLenLIon?
VIew voIcemuII sLuLus.
TIe cusLomer cun vIew LIe sLuLus oI
wIeLIer or noL (s)Ie Ius uny new
voIcemuII.
C .1
{1)
VIew new voIcemuII IIsL.
TIe cusLomer cun vIew u IIsL oI new
voIcemuII messuges wILI LIe nume
(number) und duLeJLIme oI eucI
voIcemuII.
C .
{1)
VIew IuII voIcemuII IIsLory.
TIe cusLomer cun vIew LIe enLIre
voIcemuII IIsLory, IncIudIng new und
pusL voIcemuIIs.
C .
{)
VIew sImIIur or dupIIcuLe messuges.
TIe cusLomer cun vIew II unyone
wIo IeIL u dupIIcuLe voIcemuII on
muILIpIe pIones, or emuII Ior u
sImIIur messuge.
C .q
{q)
Cun cIeck quIckIy Lo see II Iuve uny
messuges wuILIng?
Jenny sees LIere ure Iour new voIcemuII
messuges. TIe second new messuge Is
Irom Ier moLIer. SIe wouId IIke Lo IIsLen
Lo IL IIrsL.
IsLenIng Lo voIcemuII Is LIme Inconve-
nIenL und LIme consumIng. WIy cun`L
IIsLen Lo u specIIIc messuge wILIouL
IIsLenIng Lo LIe ones beIore IL? Do Iuve
LIme Lo IIsLen Lo LIe messuges now?
Access LIe voIcemuII sysLem.
TIe cusLomer uccesses LIe voIcemuII
sysLem Lo IIsLen Lo new messuges.
C q.1
{1)
SeIecL u voIcemuII Ior pIuybuck.
TIe cusLomer revIews LIe IIsL oI
messuges und reIuLed InIo und
seIecLs u messuge Lo pIuy.
Cq.
{1)
PIuy messuge.
Upon seIecLIon, LIe messuge
uuLomuLIcuIIy begIns pIuybuck.
C q.
{1)
Messuge noLes.
TIe cusLomer cun pIuce noLes
undJor u descrIpLIon nexL Lo LIe
voIcemuII - useIuI wIen reLurnIng or
suvIng LIe cuII.
C q.q
{q)
SeL messuge prIorILy undJor
remInder.
TIe cusLomer cun seL u prIorILy
IeveI, due duLe, undJor remInder Ior
LIe messuge. Over LIme, LIe sysLem
Ieurns und seLs LIese uuLomuLIcuIIy.
C q.g
{q)
Suve messuge.
TIe messuge Is uuLomuLIcuIIy suved
II LIe cusLomer doesn`L deIeLe IL.
C q.6
{1)
DeIeLe.
TIe cusLomer deIeLes LIe messuge.
TIey sIouId be ubIe Lo perIorm LIIs
ucLIon uL uny LIme durIng LIe
messuge pIuybuck.
C q.,
{1)
RewInd und IusL Iorwurd.
TIe cusLomer cun rewInd und IusL
Iorwurd LIrougI LIe messuge durIng
pIuybuck.
C q.S
{)
orwurd messuge.
TIe cusLomer cun Iorwurd LIe
messuge Lo unoLIer number or emuII
uddress.
C q.q
{q)
Cun IIsLen Lo u specIIIc messuge? Cun
IIsLen Lo LIe messuge quIckIy? Cun suve
or deIeLe LIe messuge beIore IL Is
compIeLed pIuyIng?
Jenny sees LIuL Ier grundmoLIer cuIIed,
buL dIdn`L Ieuve u voIcemuII; sIe LypIcuIIy
doesn`L Ieuve messuges.
CIeckIng Ior mIssed cuIIs Is InconvenIenL
und LIme consumIng. Cun LIe sysLem
IeIp me deLermIne wIIcI cuIIs need Lo be
reLurned?
VIew new mIssed cuII IIsLory.
TIe cusLomer cun vIew LIe new
mIssed cuIIs IIsLory.
C g.1
{1)
VIew cuII prIorILy sLuLus.
TIe cusLomer cun vIew LIe
prIorILyJImporLunce oI u cuII Lo IeIp
LIem deLermIne wIIcI cuIIs need Lo
be reLurned.
C g.
{q)
DeIeLe.
TIe cusLomer cun deIeLe mIssed
cuIIs Irom LIe mIssed cuII IIsLory.
C g.
{1)
Cun cIeck my mIssed cuIIs quIckIy und
convenIenLIy? Cun quIckIy deLermIne
wIIcI cuIIs need Lo reLurn LIuL don`L
Iuve voIcemuIIs?
One oI Jenny`s IrIends cuIIed Irom Ier
new mobIIe pIone. Jenny wunLs Lo udd
LIe number Lo Ier uddress book.
KeepIng uII my devIces In sync Is
dIIIIcuIL. How cun keep my mobIIe
pIone und emuII uddress books In sync?
Add Lo uddress book (upduLe In
uddress book).
TIe cusLomer cun udd (upduLe) u
nume und number In LIe uddress
book.
C 6.1
{1)
Sync uddress book.
TIe cusLomer cun sync LIe uddress
book ucross Iome pIone, mobIIe
pIone, emuII, eLc.
C 6.
{q)
Cun udd LIe new number Lo my uddress
book quIckIy und eusIIy? I un enLry
uIreudy exIsLs, cun upduLe IL eusIIy? Cun
sync LIe uddress book wILI my mobIIe?
Jenny Ius u IIsL oI cuIIs Lo reLurn. EucI
ILem Ius LIe nume, number, und u Iew
brIeI noLes ubouL LIe cuII.
How do know wIuL eucI cuII Is ubouL?
How wIII know LIuL `ve reLurned u cuII,
or murked IL Ior cuII buck IuLer?
RevIew cuII buck IIsL.
TIe cusLomer cun revIew u cuII buck
IIsL, ordered by prIorILy, und wILI
noLes Ior eucI cuII.
C ,.1
{1)
Do Iuve enougI LIme Lo reLurn uII LIese
cuIIs now? WIIcI cuIIs sIouId reLurn
IIrsL?
Jenny revIews LIe order oI cuIIs sIe
needs Lo muke und reLurns LIe pIone
cuIIs sIe cun now, suvIng LIe oLIers Ior
IuLer.
How do keep Lruck oI wIIcI cuIIs `ve
reLurned? Do Iuve Lo use someLIIng
eIse Lo reLurn LIe cuIIs?
ReLurn cuIIs.
TIe cusLomer cun reLurn cuIIs Irom
wILIIn LIe messuge cenLer.
C S.1
{1)
Murk cuII us reLurned.
Once u cuII Ius been reLurned, LIe
messuge Is uuLomuLIcuIIy murked us
reLurned.
C S.
{)
Do Iuve enougI LIme Lo reLurn LIese
cuIIs now?
BeIore Scene
TIe spure bedroom (oIIIce) oI Jenny`s Lwo bedroom LownIome In suburbun ndIunupoIIs.
Jenny comes Iome Irom u weekend uwuy und wunLs Lo see II LIere Iuve been uny ImporLunL pIone cuIIs or messuges LIuL sIe mIssed. SIe
sees LIe voIcemuII IndIcuLor on Ier pIone und begIns LIe IengLIy process oI cuIIIng und IIsLenIng Lo Ier voIcemuII.
AIter Scene
TIe spure bedroom (oIIIce) oI Jenny`s Lwo bedroom LownIome In suburbun ndIunupoIIs.
Jenny comes Iome Irom u weekend uwuy und wunLs Lo see II LIere Iuve been uny ImporLunL pIone cuIIs or messuges LIuL sIe mIssed. SIe
Iooks uL Ier ComcusL Messuge CenLer DusIbourd sIe quIckIy sees LIuL sIe Ius IIve new voIcemuIIs. TIrougI LIe ComcusL Messuge CenLer`s
dusIbourd, sIe Is ubIe Lo see LIuL LIe LIIrd voIcemuII Is Irom Ier moLIer und pIuys LIe messuge InsLunLIy.
Iotore Scene
TIe spure bedroom (oIIIce) oI Jenny`s Lwo bedroom LownIome In suburbun ndIunupoIIs.
Jenny comes Iome Irom u weekend uwuy und wunLs Lo see II LIere Iuve been uny ImporLunL pIone cuIIs or messuges LIuL sIe mIssed. SIe
Iooks uL Ier ComcusL Messuge CenLer DusIbourd sIe quIckIy sees LIuL sIe Ius IIve new voIcemuIIs. TIrougI LIe ComcusL Messuge CenLer`s
dusIbourd, sIe Is ubIe Lo see LIuL LIe LIIrd voIcemuII Is Irom Ier moLIer und pIuys LIe messuge InsLunLIy. TIe ComcusL Messuge CenLer`s
presence IndIcuLor, Jenny cun see LIuL Ier moLIer muy noL be Iome, buL Ius Ier ceII pIone wILI Ier. Jenny cuIIs Ier moLIer buck on Ier
ceII pIone.
Jenny retorns home Irom u
weekend uwuy.
Jenny checks to see iI unyone
culled while she wus uwuy.
Jenny checks to see iI unyone
leIt u voicemuil messuge.
Jenny listens to her
voicemuil.
Jenny checks Ior missed culls
she needs to retorn.
Jenny udds the culler to her
uddress book.
Jenny reviews her list oI culls
to retorn.
Jenny retorns her phone
culls.
task analysis grid
inspiration library
quantity over quality.
6-8/5
Design Studio
A C T I V I T Y
Design the Box
Design the Box
Design the Box
Design the Box
A C T I V I T Y
What can you build and
launch in a weekend?
.. the Minimum Viable Product (MVP) is that
product which has just those features (and no
more) that allows you to ship a product that
resonates with early adopters; some of whom
will pay you money or give you feedback.
-Eric Reis
Z-Shaped Thinkers...
challenge
assumptions
Fast Food: Good or Bad?
*
Build a tricycle
with wings!
*
Build a tricycle
with wings!
(SILLY REQUEST)
*
B
What color
do you
want it?
Build a tricycle
with wings!
(SILLY REQUEST)
*
B
What color
do you
want it?
Build a tricycle
with wings!
B
We can try
out some
HTML5-coated
titanium!
(SILLY REQUEST)
*
B
What color
do you
want it?
b
Stop.
Why is this
valuable? And
for whom?
Build a tricycle
with wings!
B
We can try
out some
HTML5-coated
titanium!
(SILLY REQUEST)
A C T I V I T Y
Ladders of Abstraction
also known as...
Why?
Why?
WHY?
WHY?
WHY?
A C T I V I T Y
What if?
Weve tried that
Z-Shaped Thinkers...
appreciate
details
transparent
messages
modal
confirmation
boxes
THINGS NOT BROKEN
http://37signals.com/svn/archives2/the_long_road_to_simple_creating_debating_and_iterating_add_an_event.php
http://www.ickr.com/photos/43130906@N04/4251109221/
Habit to develop:
Take up a hobby where a subtle appreciation of details
is required (enjoying Wine, cheese, hot teas,
chocolate, jewelry, paper, etc.)
Z-Shaped Thinkers...
reframe the problem
explore many perspectives
synthesize information
embrace constraints
challenge assumptions
appreciate details
Z-Shaped Thinkers...
reframe the problem
explore many perspectives
synthesize information
embrace constraints
challenge assumptions
appreciate details
envision unseen
opportunities
in order to...
Deborah
Adler
A C T I V I T Y
Its five years in the future. Your big idea failed.
Write THE OBITUARY for your big idea.
Its 2017.
User Experience is Dead.
What happened?
Write the obituary for
User Experience.
A C T I V I T Y
Its 5 years in the future.
Write the press for your successful
product/service/company.
A C T I V I T Y
Its 5 years in the future.
Write the press for your successful
product/service/company.
Be the press release for UX!
Z
Thank you!
Russ Unger
@russu
www.userglue.com
Stephen P. Anderson
@stephenanderson
www.poetpainter.com
slideshare.net/stephenpa
getmentalnotes.com