BlackRock Case Study

BlackRock:

From Wall Street to Wenatchee

East Wenatchee is a long way from Wall Street. But the small town in central Washington state serves as the unlikely home of a data center for one of the major players in the financial industry. The financial services firm, BlackRock, operates its new data center at a mission critical campus operated by Sabey Data Centers. BlackRock is the worlds largest asset management firm, overseeing more than $3.5 trillion in funds for its clients, which include pension funds and insurance companies. The company has also emerged as a leader in the development of Exchange Traded Funds (ETFs), investments that track indices of stocks or bonds. ETFs allow investors many of the advantages of mutual funds, but with a lower fee structure. Weve experienced huge amounts of growth, said Joshua Vallario, BackRocks Director of Global Data Center Operations, who discussed the Washington state project at the recent DataCenterDynamics New York conference. Managing the growth, from a data center perspective, has been no small task. hydro-electric power is available for as low as 2 cents per kilowatt hour, and the cool climate supports free cooling the use of fresh air instead of chilled water to cool the servers, which drastically lowers the power bill. That proved compelling to BlackRock, which opened its data center in January 2011 after a five-month construction process. Vallario said the facility operates with a Power Usage Effectiveness (PUE) of between 1.13 and 1.21, even at its current partial load.

Savings: $3.5 Million Per Year

Vallario said the East Wenatchee location, along with the energy efficient design, saves BlackRock about $3.5 million per year compared to the cost of running the same server capacity in the companys second-most affordable site. We scratch our heads about why more financial firms dont go there, said Vallario, who worked closely on the initiative with BlackRock Global Datacenter Manager Barry Novick. But not everyone can stand the latency that we can at BlackRock. The latency between New York and East Wenatchee makes the location impractical for high-frequency trading, for example. However, Sabey currently has circuits operating in the 60 70 millisecond range which is appropriate for handling most applications.

Major Data Center Consolidation in 2010

The East Wenatchee data center is part of a broader IT consolidation beginning in 2010 that saw BlackRock downsize from 32 global data centers to just 12 sites, with about 5.9 megawatts of IT capacity. We migrated 3 megawatts (of IT load) around the globe without downtime, said Vallario. Weve been in this program of build to consolidate. That includes the data center on the Sabey Intergate.Columbia campus in East Wenatchee, which is about 2,750 miles from Wall Street but is one of the most affordable places in the world to operate a data center. Renewable

BlackRock Case Study

Sabeys Intergate.Columbia is a 438,000 square foot data center campus housing both single and multi-tenant data centers. Phase I was completed in December 2008 and quickly reached full lease-up. Sabey hopes to break ground on Phase II later this year.

One Pod Deployed, One for Expansion

BlackRock leased two of the five modules of data center space in its building, with its space physically demised to separate it from other tenants. BlackRocks Phase I is completed with Phase II to be added as the firm needs additional capacity. The facility uses hot aisle containment in the server area to separate hot and cold air. For cooling, BlackRock uses indirect evaporative cooling units on the rooftop, which can pull warm air from the hot aisle if the weather gets too cold. So whats it like to have key data center capacity so far from Wall Street? Operating a remote site is made possible by BlackRocks proprietary data center management software, Vallario said, which allows it to maintain the East Wenatchee facility with as few as six full-time staffers. We knew this would require creativity, since the data center team was in New York, he said. I can assure you that BlackRock is among the biggest control freaks, and were proud of it. Source: Data Center Dynamics

The entire Sabey organization embraced our unique data center architecture and aggressive project schedule. We utilized a large variety of technologies, contract vehicles and vendors that normally are not found together on the same project. The team delivered on time, under budget and met our design objectives. This partnership approach provided an outcome that a traditional arms-length relationship could not have duplicated.
Barry Novick
Global Data Center Manager BlackRock Inc.