In Film Branding

Presented By :

Xccess Entertaiinment
 Can you guess what is the relation between these?

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 Agenda

What is ‘In Film Branding' ?

Value Addition for you

A brief about “Xccess Entertaiinment”

Our Products & Services

Contact Details

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 In Film Branding

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 In Film Branding – Overview & Advantages

Cinema is becoming an innovative new medium to reach

consumers, which is why ‘In Film Branding’ is gaining
prominence in Bollywood

It’s a comparative new phenomenon in Bollywood compared

to Hollywood which is reaping its benefits for years now

Aggressive growth is seen in ‘In Film Branding’ for the past

few years, which is giving multifold returns to advertisers

In-film branding works out as a win-win situation for

filmmakers as well as brands as the latter gets a captive (film)
audience along with an opportunity to break away from
conventional TVCs
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 In Film Branding – Overview & Advantages Contd.

Films, in turn, get free promotions through media

campaigns of the brands

Close to 1000+ Brands touch an average individual life

daily

Industry sources estimate even small- to medium-budget

movies as well as animated films are hoping to cash in on this
new and lucrative revenue stream

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 Value Addition

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 Value Addition for Film-Makers

 Cutting down huge cost spent on Promotional events

 Earn profit even from ‘Free Promotion’

 Continuous reminder of your film to your audience as

around 1000+ brands touch their lives daily

 Conducive support to even new film-makers

 Cost benefit analysis goes over the top with “Zero costs
and multifold benefits”

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 Value Addition for Brands

 Catalyst that helps corporations grow and put their mark

on the market

 Short process time in comparison to competitors

 Target audience is easily reached with effective product

placement in movies

 Cheap advertisement cost

 Product advertisement is aligned with manufacturer’s

perception of his target audience
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 A glimpse of ‘In-Film Branding’

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A glimpse of ‘In-Film Branding’

Singapore Tourism Board, Sony, John Players, Bournvita, Tide,

Hero Honda, Boro Plus, Lifebuoy, HP Power, Acron Rangeela,
Hansaplast and Lays Chips

Coke, Pennzoil, Pepe, Sony, Disney channel, Sugar Free, Mc-

Donald's, Speed, Suzuki Zeus

Worldspace, IOCL, Go Air, MSN, Good Day, Kurkure, Bright Outdoor

and Reliance Communications

Kotak Life Insurance, Eros, Nerolac, Taj Mahal tea, Seagrams, Audi

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A glimpse of ‘In-Film Branding’

Cadbury FedEx

Videocon Kinetic

Coke Hero
Cycles

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 Xccess Entertaiinment

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Xccess Entertaiinment – Road map for In-Film Branding

Xccess Entertaiinment screens film projects/proposals and

identifies areas where these project carry the perfect fit for
products & services

Once internal screening is done, projects are pitched to many

MNCs through Xccess Entertaiinment ’s extensive market network

Once we get an ‘ intent to participate’ from respective MNC, we

arrange follow up discussion with producer and company to
discuss what kind of potential benefits could be drawn from this
deal on either side

We’re closely involved in paper-work involved to fasten the

process

Strong presence and rapport with big MNCs and film makers
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Xccess Entertaiinment – Road map for In-Film Branding

Win-Win
Situation
For all

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 Products & Services

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 Our Portfolio of applicable Goods/Services

TWO WHEELERS
CARS (SUV/MUV)
APPARELS
TV / COMPUTERS
MOBILE HANDSETS / SERVICES
TYRES / MOTOR OILS
ALCOHOL
MINERAL WATER
TEA / COFFEE
HOME APPLIANCES
FURNITURE
INSURANCE COMPANIES / BANKS
FOOD PRODUCTS
CONSUMER GOODS
PLYWOODS
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 Contact Details

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Xccess Entertaiinment – Contact Information

You may write us to at : xs.branding@gmail.com

In case of any query/proposal/project. You may contact following members:

Vivek Bharti Palak Smehta

Head – Marketing Partner / Business Development
Xccess Entertaiinment Xccess Entertaiinment
Santacruz, Mumbai Santacruz, Mumbai
Cell: +91-981 977 4430 Cell: +91-983 385 2200

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Thank You !