Important Questions (Marketing Of Service)

1.) How pricing of services is different than pricing of products? What are the driving forces which influence the pricing of services? 2.) Describe the meant by positioning strategy and explain the circumstances under which it is appropriate to reposition an existing service offering. .) Distinguish between product and services. !.) What are the bases for service classification? "laborate with the help of examples. #.) What are customer expectations for services? "xplain with the help of examples. $.) What are the different bases for mar%et segmentation in service mar%eting? &.) What do you understand by positioning of services? What are the strategies for services positioning? '.) "xplain service mar%eting mix? How service mar%eting mix differs from product mar%eting mix? (.) What are the ma)or service product decisions ta%en by manager? "laborate your answer with the help of examples. 1*.)What are the main ob)ectives of service pricing? "xplain strategies in service pricing. 11.) What is the role and importance of communication in service mar%eting? "xplain internal and external communication in service organi+ation? 12.)What are the ob)ectives of promotion in service organi+ation? "xplain elements of promotion mix with the help of examples. 1 .)"xplain the various strategies for effective service delivery intermediaries. 1!.)What is ,-. model? "laborate your answer with the help of examples. 1#.)What is service mar%eting system? What are the deciding factors of service /uality? "xplain with the help of suitable example. 1$.) What is a service 0lueprint? What are the components of a service blueprint? "xplain with an example. -lso draw the service blue print of any service. 1&.)What is the role of technology in service industry? "xplain your answer with the help of examples. 1'.)What are the factors re/uired in designing service process? -lso explain service delivery process of a 0usiness 1chool 1(.)"xplain different phases in the process of new service development with the help of example. -lso explain the role of augmented services in mar%eting strategy.

2*.)What do you understand by term servicescape? "laborate each dimension with the help of suitable example. 21.)2nseparability of financial services poses a number of challenges for mar%eters. "laborate your answer with the help of examples. 22.)3he efficient practice of segmenting4 targeting and positioning is mandatory for mar%eting of financial services. "xplain with the help of examples. 2 .)Why do mar%eting4 operations4 and human resources have to be more closely lin%ed in services than in manufacturing? "xplain with the help of examples 2!.).ublic5s 0an% is planning to start its operation in rural areas of north 2ndia. What %ind of 13. strategies should be followed by the ban% to grab the new customers? 2#.)"xplain the role of customer and employee in service mar%eting? "laborate with the help of suitable examples. 2$.)Discuss the problems connected with mar%eting of services at global level?

2&.)Discuss the mar%eting mix strategies with special reference to6 2nsurance sector 3elecom sector Home loan 7redit card

2'. ) What are the different promotional tools4 which are effective for4 global services mar%eting? 2(. What are the principal driving forces in global mar%eting of services? "laborate your answer with the help of suitable example. *. "xplain the different strategies adopted by a company for its global mar%eting of services. "xplain with the help of example. 1. What are the recent trends and issues in the international mar%eting? 8ustify with suitable example. 2. What tools are available for aiding our understanding of customer responses and for guiding the design and improvement of service environments?

. What are the %ey decisions in global mar%eting? "laborate your answer with the help of examples. !. What are different types of service encounter? "laborate with the help of examples. #. "xplain the role and importance of physical evidence in service industry. $. What are the different phases in the process of new service development? "xplain the role of supplementary and augmented services in mar%eting strategy. &. 9uality failures wea%en the customer5s loyalty to companies and brand especially in the case of intangible products. Why? ,ive some suggestion to resolve this problem. '. What do you mean by global branding of services? Discuss the political and legal factors affecting the global mar%et. (. 2nternationali+ation of services has new challenges for service providers. "xplain. !*. Describe the potential and growth of financial services in 2ndia. "laborate with the help of examples.