CERTIFICATE

This is to certify that the project report titled Cosmic Group is submitted in partial fulfilment of the degree of Master of Business Administration at DIT is a bonafide project carried out by Mayank Gairola under my supervision and guidance and no part of this report had been submitted for the award or any other degree, diploma, fellowship or other similar titles or prixes and the work has not been published in any scientific or popular journal or magazine.

ACKNOWLEDGEMENT

The present work is an effort to throw some light on Cosmic Group . The work would not have been possible to come to the present shape without the able guidance, supervision and help to me by number of people.

With deep sense of gratitude I acknowledge the encouragement and guidance received by my organizational guide Mr. Pankaj Chamola and other staff members.

I convey my heartful affection to all those people who helped and supported me during the course, for completion of my Project Report.

EXECUTIVE SUMMARY

Real estate has proved to be a real engine of growth. The real estate sector in India is emerging as the next engine of economic growth going by the fact that it is the second largest employer next only to agriculture. It has significant linkages with several other sectors and over 250 associated industries. According to estimates, every rupee invested in this sector results in 78 paisa being added to the GDP. Accordingly, a unit increase in expenditure has a multiplier effect and the capacity to generate income is as high as five times. For instance, if the economy grows at the rate of 10%, the sector has the capacity to grow at 14% and generate 3.2 million new jobs over a decade. The sector size is close to $12bn and grows at 30% per annum. Presently, it is contributing 5% of the country's GDP and is expected to rise up to 6% within three to four years.

The present project has been carried out with the objective of analyzing the financial aspects related to the real estate.

TABLE OF CONTENTS

1. 2. 3. 4. 5. 6. 7. 8.

INTRODUCTION COMPANY PROFILE OBJECTIVE OF THE STUDY RESEARCH METHODOLOGY DATA ANALYSIS RECOMMENDATION CONCLUSION BIBLIOGRAPHY

1-11 12-19 20 21-25 26 32 33 34

INTRODUCTION

REAL ESTATE:
The term real estate is defined as land, including the air above it and the group below it, and any building or structure on it is also referred to as realty. It covers residential housing, commercial offices, and trading spaces such as theater, hotels, and restaurant retail outlets, industrial buildings such as factories and government buildings. Real estate involves the purchase, sale and development of land, residential and non- residential buildings. The main players in the real estate market are the landlords, developers, builders, real estate agents, tenants, buyers etc. The activities of the real estate sector encompass the housing and construction sectors also. The real estate sector in India has assumed growing importance with the liberalization of the economy. The consequent increase in business opportunities and migration of the labor force has, in turn, increased the demand for commercial and housing space, especially rental housing. Developments in the real estate sector are being influenced by the developments in the retail, hospitality and entertainment (e.g.: Hotels, resorts, cinema theater) industries, economies services and information technology (IT) enabled services etc. The real estate sector is a major employment driver, being the second largest employer next only to agriculture. This is because of the chain of backward and forward linkage that the sector has with the other sectors of economy, especially with the housing, construction and commercial sector. About 250 ancillary industries such as cement, steel, brick, timber, building material etc are dependent on the real estate industry.

REAL ESTATE IS A GROWING SECTOR IN INDIA

Real estate in India will continue to rock. Profound economic suggest that the realty sector would grow at 30% per annum to reach to $45 to 50 billion by 2010 from the existing $12 billion. To achieve this growth real estate in India would require huge investments over the next five years. By 2015 it is projected that the market size would grow to $ 90 billion.

Estimated suggest that the urban housing sector would require investments to the tune of $25 billion (Rs 1.10 lakh crore) over the next five years. Prices have remained buoyant as new construction lags. According to surveys there is a shortage of 19.4 million units (12.7 million units in rural areas and 6.7 million units in urban areas) in the country about three years ago, which will require real estate in India. Real estate in India will trigger economic growth infrastructure development and enabling government policies would help trigger growth. Real estate in India will help high economic growth has fuelled the demand for real estate. Cities continue to attract interest from IT and ITES companies that are either establishing a base or are looking to expand which will give rise to real estate developer in India. It is the suburban locations that are witnessing development activity due to easier availability of land construction of large floor plate and offer of built to suit facilities thus helping housing construction company in India. According to one estimate the IT and ITES sector are creating 200,000 jobs per annum which itself will create a demand in commercial space of 15 million square feet. Besides it will generate a huge demand for residential flats. So more need for luxury residential apartments in India. Real estate in India assumes that 25 % of the work force joining the IT/ITES sector required independent housing there would be demand for 50 million sq ft of residential accommodation every year to meet the need of the workforce joining the IT/ITES sector alone. The demand has been aided by the ease in documentation and formality of property registration in India. It leads to boost property developer in India. The Indian realty sector would see unchanged interest from N R Is aided by the relaxation in FDI norms in real estate. The government has also helped by permitting banks to advance home loans to N R Is. The report acknowledges that the government

had also played a pivotal role in the development of this sector .It had aided the sector by giving income tax benefits to consumer and benefits to developers. It initiated the rationalization of stamp duty and repealed the Urban Land Ceiling Act in 9 states. A number of state governments are moving towards computerization of land records. Real estate in India has a bright future .The report also pointed out certain issues, which need to be addressed by the government to ensure rapid growth. Some of the issues are absence of large listed companies in these sectors, which has affected fund flow. Foreign still cannot buy or sell undeveloped land, and reassessment of the legal aspect to stamp duty and rent control. At last, changing demographics, low interest rate regime, rising disposable income, and fiscal incentives have provided huge demand for housing. Further nuclearization of Indian families has accelerate the demand for mortgages and for fresh housing thus give rise to more real estate developer in India. Political reforms in relation to real estate: The government is quite rational when it comes to infrastructure and development in the country as it is required to achieve and maintain a growth rate for the economy. The real estate sector being directly related to it, is being given due importance. The government has made suitable amendments in the FDI regulations, taxation structures and various land acts in order to attract more foreign investment into the country. Economic factors: The lower interest rates and ease of credit availability is fueling the demand for real estate in the country. This scenario coupled with the huge potential for consumer credit penetration in India is favoring the real estate sector. Demographic factors: Demographic factors like increasing literacy rates, higher disposable incomes, and increasing urbanization in the country are important factors propelling the demand for real estate in the country. The above factors are going to generate huge demand for residential space, which comprises 80% of the total real estate demand in the country.

PRESENT SCENARIO OF REAL ESTATE IN INDIA

The real sector in India today witnesses a wide spectrum of changes that slowly but surely is expected to make India in to a preferred destination for real estate activity. The real estate market in India is opening up. There are still some barriers to real estate development like unclear titles, tenancy reforms and low property taxes. Two major steps taken by the Government will however be key catalyst in fueling growth in real estate sector in INDIA. Now with reputed builders like DL, ANSAL API etc and international property consultants joining the fray, this image has strengthened and evolves into a professional corporate image. Recent moves to allow 100% Foreign Direct Investment in India. FDI would be in integrated township which would include housing, commercial premises, hotels and resorts, while the urban infrastructure would comprise roads and bridges mass rapid transit system and manufacture of building material. The minimum average that can be developed is 100 acres designed keeping into consideration the local byelaws and regulations. FDI is not allowed in retail sector. Currently, real estate prices have stabilizes to a great deal as a role played by speculation has started declining. There a lot of change being introduce in the Indian real estate sector especially with the cheap labor, pool of people. Other major event is the introduction of real Estate Investment Trust (REIT). Currently mutual fund are not allowed to have direct exposure in real estate but can make debt and equity investment in the company. The Indian version of REIT-REIS (Real estate investment scheme) would enable investment by small investors in the real estate sector and thus earn dividends on the rental income being paid. The fiscal incentives introduce by government introduce 3 years ago have unleashed the market forces. The credit of housing has gone up and interest rates have come down to 8-9% average. With fiscal incentives and factoring inflation the real interest rates on housing loans is very less. This has brought in a sea change in the profile of the home purchaser across the spectrum. The average age of the home buying customer has been drastically reduced. It has been found that young working people in early and mid 20 also buying residential flats. The other major changes witnesses in the real estate industry currently are the reorganization of country status itself. The Government of India has made it mandatory that 3% of the incremental deposits of the banks would be deployed to the housing industry. Today real estate office market is booming IT AND ITE s segment. With lower operating costs being the driver office property have moved from Central Business Districts to suburbs to Class I cities

and this market is continue to expand in Tier II and tier III cities. Real estate sector is still facing the main problem of high stamp duty in Indian states. These range in most Indian cities between 10% to 15% Some states even have double stamp incidence first on land and then on its developments even National Housing and Habitat Policy 1998 recommend stamp duty of 2-3%. Its needed to be reduced by taking the recommendation into consideration which is mentioned in the report otherwise this increasing rates of stamp duty and land cost will give rise to parallel economy which lead to huge loss of government revenue.

FUTURE SCENARIO OF REAL ESTATE IN INDIA

In future the real estate sector will be in very good shape as the demand for both residential and non-residential property is increasing and in future more houses need to be developed in urban and rural areas as census of 2001 indicates that urbanization rate of 27.78% is expected to go up to 41%(550 million) in the next 20 years (population of 1350 million by 2021).However, Indian government Habitat Policy(NHHP) envisages that by the year 2012 the housing shortage should be removed and everybody should have a house of his own and to meet this target the estimated investment involved is approximately Rs 400000 crore or say US $800 billion by 2012.In future the demand for real estate will likely to touch around1055 million sq ft by 2010 and by this date capital requirement will have bloated to $68 billion and market will require $ 30-40 billion more in future with most companies tying up their expansion plan. The C&W says urban India alone require 12 million housing units with scope of 400 townships in 5 years across 30-35 cities each with 5 lakh population and Indian has potential to grow to those levels as FDI flows into more land intensive sector like retail and manufacturing as there is a shortage of 20 million housing units till 2010.Cushman&Wakefield says smaller towns like Patna, Surat, Lukhnow, Coimbatore, Vijayawada etc have immense potential in commercial and residential sector and by 2015 there will be 45 such cities from 25 odd cities. The US alone committed $ 2 billion for Indian real estate over next 18-30 months. In real estate sector 23 million sq ft of new space came in to market with additional 50 million sq ft expected by 2009.

AMAZING BOOM IN COMMERCIAL SECTOR:

Future of commercial sector is boom. There is a great demand for office building in India. The demand for new office space alone has grown from estimated 3.9 million sq ft in 1988 to over 16 million sq ft in 20045.Cumulative demand for office space in India between 2005-2008 is

estimated to be in excess of 85 million sq ft. This represent annual growth rate of 14.5% over the next 3 years or approx.20 million sq ft/year and approx 80% of demand is created by IT AND BPO sector. ITES & BPO segment register a growth of 54%. NASSCOM & Mckinsey study has predicted that I T Es sector in India will provide additional job for over 1.1 million people by 2008, which translate into space requirement of approx.100 million sq ft. Retail is considered the world largest private industry with total sales of over US $ 6.6 trillion with close to 12 million outlets. India has the largest retail density in the world .It is estimated that presently additional 46 million square feet for malls, multiplex is being added in India out of which 32 million sq ft is spread over across 7 major cities. In future 45 malls with over 9.5 million sq ft of retail real estate is expected to come up in Tier II cities like Jaipur, Chandigarh, Ludhiana, Nagpur, Baroda, Kochi etc by end of 2007.It is expected that government will soon permit FDI in retail and this would further increase the demand for shopping malls, multiplex etc. However opening up of FDI in retail trading will not necessarily cause rent to rise as their demand will be offset by additional stock. Spiraling land prices (sign of overheating and excessive speculation): The land prices have really shot up in the last 2-3 years. Builders continue to get enough buyers for whatever absurd prices they quote. Now, that is a very strange thing when seen in the Indian market perspective. India is a very price-sensitive market. Whatever you sell you have to give the consumer a good value for money. So, when such people make a beeline for things priced exorbitantly, there may be large amounts of speculative investment money entering the market. Also, people now assume that property prices moving up is a sure thing. There is nothing called a sure thing in investing and this is a sign of overheating. Uneven price growth: Prices of real estate across the country, or even within cities, will have their own unique demand and supply factors. This needs to be understood in detail. A number of transactions and also corporate land bank values are ignoring this basic tenet of real estate investing. Questioning the capability to deliver: Although there have been huge plans of development in all the areas of real estate development whether residential, commercial, office, retail or SEZ,

various questions have been raised on the execution capability of the developers in delivering the promised product within the specified time period. Oversupply: With the real estate story getting big in India, major plans are afoot for various types of real estate developments in big cities and small towns. There have been concerns of an oversupply situation arising 2-3 years from now. Still unorganized: India's property market remains unorganized and underdeveloped. This creates risk for investors. In the absence of a clear title to property, the risk of litigation is high. For those foreigners who invest in India via real estate investment trusts, there are no rules on the marking of their stakes to market or on whether they must pay stamp duty on transactions. Relation to the stock market: The true origin of this bubble-like situation may be traced to the stock market boom. The Indian stock market has been witnessing a non-stop bull run for an unusually long time. During the last couple of years, share prices have surpassed all expectations. The present situation can be compared to Japan's real estate crash in 1991. Prior to the crash, both the stock market and the property market were on fire. Profits from the stock markets used to be transferred to the property market and vice versa. The same thing is happening in India as well.

About Cosmic Group

Cosmic Structures Limited is the real estate division of the prestigious Cosmic Group. We are an emergent Real Estate Developing company in the Indian realty space with 25 years of satisfactory deliveries. Our passion and aim is to be a respectable and trustworthy builder & developer in the competitive world of real estate in India and abroad. With diversified functioning areas in Residential, Commercial, Retail, IT Parks, Hospitality and Education sector, we have created our niche and have won the trust of satisfied customers, associates, alliances and investors alike. During its committed dedication, loyalty and commitment towards its clientele, the organization has certainly gained prominence. Its knowledge and profound acquaintance in the industry has facilitated the company to brain some handy commercial and residential buildings. The spotlight is in the direction to meet the mounting requirements of the customers. The organization has made an effort to make available good quality products to each customer and endlessly improve on the quality of products. It also endeavors to grant every client the structure that they dream of and overwhelm the clients with the excellence and aesthetics of the construction. Cosmic Group is a customer centric organization and client satisfaction is of prime importance for them.
We are a professionally managed group with experience and expertise in the realty arena. We have consistently marched ahead with our quality-oriented, cost-effective and time-bound projects along with value-added services. Currently, a number of innovative and need-based projects are under execution.

The Visionary
Late Mr Subhash Muttreja
Late Mr Subhash Muttreja had been a Veteran in Real Estate Industry and was part of the industry for last 35 years. Service to society was in his blood. Group has flourished in various areas all because of his vision and guidance throughout these years.

HISTORY (The Voyage of Visionary)

Cosmic started its real estate journey as a construction company in early 1980s, when it was still working hard to chart out recognition for itself as a reliable and trusted construction house. Its journey through the last three decades in the domain of Indian Infrastructure generated trust of people and Cosmic emerged as a dependable group bursting with creative energies and human values. With trust and acknowledgment as assets, Cosmic envisioned itself playing a change leader in fulfilling the growing demand of residential and commercial space in the country. With a very wide value of experience and expertise, today Cosmic group operates in all four segments of ultra luxurious, luxurious, affordable and economical infrastructure.

Vision
"COSMIC" has been derived from COSMOS, where there is nothing beyond. Therefore, our vision is:
"To be among industry pioneers, doing our best to address the real estate needs of masses in India and abroad."

We endeavour to be internally acclaimed bench mark in quality, performance and customer service with highest professional record, in all four segments of ultra luxurious, luxurious, affordable and economical infrastructures.

Our mission
Our mission is to work on innovative concepts, strive for all round industry growth, and to raise and redefine the living and housing standards of our country with our path-breaking concepts.

Philosophy
To work only and only on absolutely clear title projects

Make a meaningful contribution towards the infrastructural development of the country Follow a balanced approach among industry verticals like Residential, Commercial, Retail, IT Park, Hospitality Under-commit and over-deliver Honour all commitments made... always

Group
Ambassador of the most innovative ideas for an ultra High Definition living, Cosmic Group is a people centric company driven by human emotion and passion for cutting edge ideas. We aspire to re-establish the idea of living where the life is simplest and the most rewarding, where one drives the most and best out of everything. The single mantra that we have followed at Cosmic is to 'Under-commit & Over-deliver' and be many miles ahead in terms of technology and innovation by delivering the finesse in precise detail. Cosmic has the successful track record of more than 25 years achieving sustained growth, innovation and customer satisfaction. Cosmic has delivered over 50 lac square feet of commercial and residential space in over 40 successful projects. The working areas comprise Residential, Commercial, Retail, IT Parks, Hospitality, Education and we deeply cherish our million people community of customers, associates, partners and investors who have bestowed trust in our Brand. Quality execution has remained the core strength of Cosmic Group and time and again we have been acknowledged for the quality of our projects. Our work has been recognized with the awards like 'Concept of the Year 2011', 'Real Estate Professional of the year 2011' and 'Emerging Developer of the Year, Commercial - North India'. We believe that with our conscious and dutiful endeavours, we will build an India full of strength and radiance.

Corporate Social Responsibility

Through this initiative, we are constantly helping those who are less fortunate to energetically contribute to the public and financial development of the communities in which Cosmic Group operates. Doing this, builds an enhanced, sustainable way of existence for the weaker section of the society and furthermore lifts the country's growth in human development. Though the human race is becoming closer day by day, irony is, individuals are drifting away from each other. People are failing to remember about another world, where scarcity, poverty, illiteracy and disease are uncontrolled. Time has come to get rid of indifference and build a concerted effort in eliminating these problems from the civilization forever. People have a tendency to ignore the dark reality of continuation of the poor and needy side of the world. Nevertheless, Cosmic Group have not at all lost touch with this emotional aspect of life and as a result, they have always put in the best effort to make an optimistic and encouraging difference in the lives of people as well as the society, at large. Cosmic Group has always been a doer rather than a narrator and the organization's initiative of social work is a spotless proof to its commitment. The organization has constantly been involved in the host of causes from education to underprivileged kids and blood donation welfare. At the forefront of this noble cause, is the Managing Director, Sushant Muttreja, his family and his well wishers. He has assumed numerous roles and responsibilities and during these stints his team organized several charitable activities respectively. Cosmic Group is backing the educational needs of the deprived people in the society. They believe this is the small way of giving back to the society, which has given this organization whatever they are nowadays. Cosmic Group is a passionate supporter of the philosophy that 'Organization doesn't build People, but People build Organizations'.

The organization has been taking solid measures to appreciate its social responsibility objectives. But, upliftment of the demoralized is not the only aspect of our Corporate Social Responsibility (CSR) but just a part of it. There are other sincerities, such as, maintenance of the spirit of laws as well as service of ethical and transparent practices which is a guiding principle at Cosmic Group. On CSR activities, Mr Sushant Muttreja said, "Any business is a build art of society. The biggest problem in our country is that the variation between the rich and poor is very vast. There is so much of hunger. We have taken a small initiative".

We have started a school named 'Sneham'. There are 130 students. It is about street kids where we provide them education and training. So, the focus is on training, educating and equipping those kids. We don't want to organize and don't want to be on social activities. Whatever we do, we ensure that it will be beneficial for the society.

Cosmic Group has already mixed their foundations with their ethics and they are trying to propagate the same through their practices. The high level of transparency and undying trust that Cosmic Group has shaped since long time, echo the accountability towards the society at large.

Following a moral code of conduct is mandatory for the Group and those associated with this company, prior to stepping into any project. As a corporate the company pledges to abide by the legal and social structure by pursing the duty towards the society.

As CSR initiatives, Cosmic Group is also associated with several charitable trusts and charity associations where they could contribute to the upliftment of underprivileged and differently disabled persons. The company also considers it as a moral responsibility to donate and work generously towards the weaker section of the society, as in their growth lies our own growth considering that humanity is always interrelated.

ONGOING PROJECTS
City of Romance - Rishikesh

Love and life become synonymous in a land where every home offers a peek into the romance inherent in your heart. Nature spreads its arms, welcoming you to a paradise, a haven that brings out the romantic in you. The smile on your face grows bigger as you witness a host of spectacles, designed to overwhelm your senses.Luxury living that makes you feel like Royals. Cosmic Urban Young - Yamuna Expressway

Yamuna Expressway is the hottest news in Noida real estate. Dozens of new projects but they're just the photocopies of old ones. BUT WAIT... There's a place out there where the vibe is young, and minds are free.

Cosmic Corporate Park

The grind, will not be a grind. Hard work won't seem so hard anymore. Work will become play and every employee will play to win! Because the ultra-modern Cosmic Corporate Park offers first-class access to techology, innovation & 7 star luxury. Cosmic Business Center

Here is a peek at a typically successful corporate honchos life-You have back to back meetings, so no gym. Your office is a few traffic jam away from the club, so no swimming, no workout, no SPA. The nearest decent fine restaurant or lounge bar is far, so a coffee and an apologyfor the visiting client... but all thats history now.In the first ever address where business, leisure, pleasure and luxury come together to make perfect business sense! Cosmic Corporate Park - 140

With award winning project like Cosmic

OBJECTIVE OF THE STUDY

To find out the reasons for transition of people from Delhi to National Capital Region (NCR). To find out the perception of people about the cities included in NCR namely Gurgaon, Noida, Greater Noida, Faridabad and Ghaziabad To know the degree of importance of various factors which people consider while purchasing a house.

RESEARCH METHODOLOGY

SAMPLING METHOD
Stratified method of sampling was used for face-to-face survey while snowball sampling method was used while conducting telephonic survey.

SAMPLE SIZE
People living in Noida housing complexes were surveyed.

Total Number of people surveyed was: Gurgaon Housing Complex Gurgaon Society Complex Noida Housing Complex Ghaziabad Housing Complex ----------------200 40 56 150 -----446 ------

Sales Manager of 25 under-construction Housing Complexes were also surveyed to know the degree of importance of various factors that people consider while purchasing property, from developers viewpoint.

DATA COLLECTION METHOD

Data was collected by using primary as well as secondary methods of data collection.

PRIMARY METHOD
1) Face to Face interview 2) Questionnaires 3) Telephonic Survey 4) Survey through E-Mail 5) Survey through Reference

SECONDARY METHOD
1) Magazines on Property 2) Internet sites on Property 3) Internet websites of popular property developers of India

PROBLEMS ENCOUNTERED DURING THE SURVEY

Denial of permission to conduct survey in PVR shopping mall and few housing complexes like DLF Belvedere Park, Ansals Sushant Lok, etc.

TRAVELLING TO FAR-OFF PLACES FROM DELHI EVERYDAY.

Analyzing the perception of people about different cities of NCR was little difficult as some respondents didnt have much knowledge about Ghaziabad and Faridabad.

FACTORS AND PARAMETERS CHOSEN FOR SURVEY

The questionnaire was prepared in such a way so as to achieve all the three objectives mentioned above. In order to attain the objectives five major questions were included in the questionnaire along with few general questions.

In order to achieve the first objective of finding out the reasons responsible for transition from Delhi to NCR two questions were included. One to find out the first pull that attracts the people most while buying the property (See Q1 of Housing Questionnaire given in Annexure 1). And the second question helps in finding out other major reasons for purchasing the property (See Q6 of Housing Questionnaire given in Annexure 1)

FACTORS WERE
1. Brand name Brand name is something that immediately comes into your mind when you think of any product. Even in case of purchase of property, brand name plays a major role. Many people to prefer buy the property developed by well-known and reliable developers. Moreover properties developed by established developers help buyers in getting the best returns, as these properties can be sold any time at a premium.

2. Advertisements Its an old belief that advertisement can sell literally anything. In order to ascertain whether its true for property or not, it was also included as a first pull factor in the questionnaire.

3. Location This deals with property and connectivity to road links, airports, railway stations and bus stops. The more approachable the property is to the public transport terminal, the more value it holds. Proximity to the Central Business District also plays an important role in this aspect.

4. Affordability Budget plays an important role in short listing the options available in the market. Its only when the budget is decided, one starts looking for the available options in the price range decided.

SOME OTHER FACTORS WERE:

1. Need for More Space 2. Need for Better facilities 3. Need for Healthy environment 4. Want for Quality Construction 5. Lack of facilities in previous residence 6. Proximity to Workplace 7. Job transfer

In order to achieve the second objective of knowing the perception of people about cities included in NCR a question related to it was included in the questionnaire (See Q13 of Housing Questionnaire given in annexure 1).

PARAMETERS WERE
1. Location - This parameter includes all the locational factors such as proximity to central business district, to schools, to hospitals, existence of huge shopping malls, etc.

2. Business Hub This parameters helps in analyzing the perception that people have about the job opportunities and business prospects available in different cities included in NCR.

3. Quality of Living This parameter helps in analyzing what people think about the style of living prevalent in the 5 cities included in NCR.

4. Law and Order This parameter helps in analyzing what people about the safety and security situation prevalent in the 5 cities chosen for the survey.

5. Infrastructual Development This parameter helps in analyzing how respondents rate 5 different cities chosen for the survey, on the basis of conditions of road and highways, availability of public transport, etc.

In order to achieve the third objective of knowing the degree of importance of various factors, which people consider while purchasing the property, two questions were included in the questionnaire. One to find the degree of importance of external factors (See Q2 of Housing Questionnaire given in annexure 1) and another to find the degree of importance of in-locality factors (See Q3 of Housing questionnaire given in annexure 1).

FACTORS WERE EXTERNAL FACTORS

1.Price Range 2.Connectivity to Public transport 3. Proximity to workplace 4. Availability of loan

5. Easy Payment Plans 6. Rate of Interest 7. Resale Value 8. Clear title of property 9. Proximity to School 10. Proximity to Hospitals 11. Proximity to Entertainment Centers

DATA ANALYSIS NOIDA

PERCEPTION OF PEOPLE ABOUT THE CITIES

Quality of Location Business Opportunity Gurgaon Noida Greater Noida Faridabad Ghaziabad 2 54 0 0 0 13 32 2 9 0 living 22 32 2 0 0

Law and Order 22 27 7 0 0

Infrastuctural Development 6 9 41 0 0

Perception of people about the Cities

60 50 40 30 20 10 0 Location Quality of living infrastuctural Development

Gurgaon Noida Greater Noida Faridabad Ghaziabad

Parameters

FINDINGS:

1. In Location, Noida is a clear winner with 54 out of 56 respondents choosing it as the best location in the entire NCR. That is a huge percentage around 96%. This shows that Noida people are happy with its Location. Noida is located close to the Capital of India and is also very closely located to Indirapuram, another upcoming city.

2. In all parameters other than location, Gurgaon has also been ranked as no.1 by many people.

3. One significant thing in this chart is that Faridabad was selected by many Noida respondents as no.1 in case of business opportunities available.

4. The most significant thing indicated by the chart is that people of Noida have chosen Greater Noida as no.1 in Infrastructural Development.41 out of 56 respondents have favourably marked for greater Noida while only 9 have marked for Noida. 27

FIRST PULL TO CHOOSE THE HOUSING COMPLEX

Brand name 1

Advertisements 0

Location 40

Affordability 31

Most Important Factor

1% 0%

Brand name Advertisements

43%
Location

56%

Affordability

FINDINGS:
1. In Noida just like in Gurgaon, location is the most important factor that pulls the people to buy a new home. 2. Advertisements have no role in the sale of homes but as said before in the report advertisements do add the advertised property as an option in the mind of the prospective buyer.

3. According to respondents from Noida Brand name of the developer didnt play a big role in making them buy the property. Its probably because Noida doesnt have highly popular brands like Ansals, Unitech, Eros, DLF, etc. 4. Affordability is another major reason for the buying the property in Noida. As there is hardly any popular developer in Noida and the homes provided in Noida are not as luxurious as that in Gurgaon, the prices are very low as compared to the prices prevailing in Gurgaon. In Gurgaon Higher class and Upper middle class people also buy homes in large numbers whereas in Noida the number of high class and upper middle class people looking for new home is very less.

MAJOR REASONS FOR SHIFTING

Better Reasons No. Of people

Increase in

Quality

More Space Better Location facilities Healthy environment living status construction 31 Lack of 28 Proximity to workplace 2 Job transfer 0 Own house 31 Investment 1 Others 3 35 11 13 9

Reasons No. Of people

facilities 5

Main Reasons for Shifting

40 35 30 25 20 15 10 5 0 More Space Job transfer Quality construction Increase in living status Lack of facilities

Number of people

Healthy environment

Better Location

Better facilities

Reasons

FINDINGS:
1. One of the most important thing found out in the survey was that the one of the major reasons to buy the house was the desire of people to have their own house. This reason was not at all important in case of Gurgaon. This goes on to show that houses in Noida are very reasonable. Mostly people earlier living in rent have bought properties in Noida either to avoid high rents prevailing in Delhi or due to the desire of having an own asset.

Proximity to workplace

Own house

Investment

Others

RECOMMENDATIONS

As Unitech enjoys good brand name and have a battalion of brand loyal customers it shall make sure that the maintenance of its occupied housing complexes is taking place in the best possible manner.

Due to stiff competition in the market Unitech shall focus on the Quality of homes provided and shall also try its best to meet different kind of requirement of different buyers. Due to the current oversupply situation in the market Unitech shall resist from increasing price of its property.

Unitech shall help and lure the prospective buyers by helping them in getting housing loans. It shall collaborate with some popular banks for this purpose. These days even banks are more than willing to provide home loans.

Unitech shall provide the right amount of greenery in its housing complexes, as pollution free environment is a very important factor that people consider while purchasing the property.

Gurgaon, Noida and Greater Noida are the places where Unitech shall come up with new projects as they have been marked favourably by the all respondents. Respondents do not have good image of Faridabad and Ghaziabad while Indirapuram is yet to prove its worth.

CONCLUSION

The major external factors which people consider while purchasing the property are Price, Availability of loan and Proximity to workplace.

1. The major In-Locality factors which people consider while purchasing the property are Quality of construction, Availability of water and Pollution-free environment

2. Perception of people about different cities of NCR

Location wise Gurgaon and Noida are adjudged the best by the respondents Business opportunity wise Gurgaon due to the mass presence of BPO company and offices of MNCs and Noida due to its proximity to Delhi are consider good by the majority of respondents. In Quality of living again Gurgaon and Noida leads the pack but out of the two Gurgaon is better due to the existence of Higher and upper-middle class people in large number. In Law and Order all the places are bad as per the respondents but out of the five Gurgaon is the best. As far as infrastructural development is concerned Greater Noida enjoys good reputation among the respondents of all the three cities.

3. In totality, both Location as well as Affordability together account for more than 95 % of the total responses.

BIBLIOGRAPHY

BOOKS & JOURNALS

Real Estate in India , JM PUJARI, Manav Publication, 2006

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