SUMMER TRAINING REPORT

MARKET SURVEY ON REFRIGERATION OIL SHRI RAM FIBRE LTD.

Submitted in the Partia Fu !i ment "! MBA Pr"#ramme $Bat%h &'(&)(*+

Fr

Under the #uidan%e "!, Mr Manish Garg E !erna" Guide MR% Si&u Su"!an

Submitted b-, Vivek Singh Pundir M#A IIIrd Se$%

DE. BHOOMI INSTITUTE OF TE/HNOLOG01 DEHRADUN

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TABLE OF /ONTENT Ti!"e Training Le!!er A)kn*+"edge$en! ,andida!e-s .e)"ara!i*n Pre"ude

DES/RIPTION /"m2an-34 Pr"!i e5555555555555555555555555. In!r*du)!i*n Servi)es N*r$s Pra)!i)es in /R deve"*0$en! /R 0ra)!i)es T"2i% Underta6en5555555555555555555555555. Trade Uni*n An in!r*du)!i*n .e1ini!i*ns O&2e)!ives 3 Fun)!i*ns 3 R*"e *1 Trade Uni*n Trade Uni*n in Indian ,*n!e !

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 Trade Uni*n in M. IN.IA Re4ear%h Meth"d" "#-5555555555555555555555.. Resear)h Pr*&"e$ In!r*du)!i*n Me!h*ds *1 da!a )*""e)!i*n .a!a ana"5sis Gra0hi)a" re0resen!a!i*n *1 !he surve5 Su##e4ti"n455555555555555555555555555555. Anne7ure555555555555555555555555555555. /"n% u4i"n55555555555555555555555555555.. Bib i"#ra2h-5555555555555555555555555555

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INTRODU/TION

Adver!ising 0"a5s an i$0*r!an! 0ar! in *ur ever5da5 "ives as i! ena&"es us !* )h**se &e!+een di11eren! ranges *1 0r*du)!s% These 0r*du)!s are 0r*$*!ed !hr*ugh di11eren! !50es *1 adver!ise$en!s and )a!er !* a"" !50es *1 $arke!s% On !he *!her hand adver!ising is 0"agued +i!h s*)ia" and e!hi)a" issues as i! resu"!s in *ver )*nsu$0!i*n and +as!e *1 res*ur)es% Adver!ising )rea!es an envir*n$en! +here i! a&uses )er!ain va"ues and in!eres!s !ha! are n*! universa""5 agreed u0*n. F*r e a$0"e in 477' Yves Sain! Lauren! "aun)hed a 1ragran)e )a""ed 8O0iu$ +hi)h 1ea!ured a naked $*de"% This s!irred )*n!r*vers5 and 0e*0"e 1*und i! *11ensive and se +as &eing used *0en"5 !* 0r*$*!e a 0er1u$e% F*r a 1ashi*n $aga9ine !he adver!ise$en! +as 1ine &u! 1*r &i""&*ards i! +as ina00r*0ria!e and s*$e s*)ia" gr*u0s 1*und i! $*ra""5 and e!hi)a""5 +r*ng% S*$e !i$es adver!ising dra+s $i ed res0*nse 1r*$ !he 0u&"i): +hi"e s*$e!i$es i! &e)*$es )*n!r*versia"%

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OB8E/TI.ES OF THE STUD0

Man5 adver!ise$en!s are designed !* genera!e in)reased )*nsu$0!i*n *1 !h*se 0r*du)!s and servi)es !hr*ugh !he )rea!i*n and reinven!i*n *1 !he <&rand i$age=% F*r !hese 0ur0*ses: adver!ise$en!s s*$e!i$es e$&ed !heir 0ersuasive $essage +i!h 1a)!ua" in1*r$a!i*n%

Ever5 $a2*r $ediu$ is used !* de"iver !hese $essages: in)"uding !e"evisi*n:

radi*: )ine$a: $aga9ines: ne+s0a0ers: vide* ga$es: !he In!erne!: )arrier &ags and &i""&*ards% Adver!ising is *1!en 0"a)ed &5 an adver!ising agen)5 *n &eha"1 *1 a

)*$0an5 *r *!her *rgani9a!i*n%

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/OMPAN0 PROFILE IN.USTRIAL PROFILE SRF VALUES% OUR LEGA,Y OUR /ERITAGE AN. NO?: OUR FUTURE% A! SRF: va"ues are n*! 2us! s!r*ng +*rds% N*! 2us! a !he*r5% I!@s a +a5 *1 "i1e% I!@s a )*""e)!i*n *1 ha&i!s !ha! sh*u"d &e re1"e)!ed in *ur da5A!*Ada5 &ehavi*r% ?e &e"ieve in !he )*n)e0! *1 RINE? +hi)h in SRF s!ands 1*r R ) Re42e%t I ) Inte#rit- N ) N"n Di4%riminati"n E ) E7%e en%e 9 ) 9e Bein#

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 Re42e%t Trea!ing *ur s!akeh*"ders +i!h res0e)! and digni!5 has &een a gr*und ru"e a! SRF% I!@s !he ke5 !* &ui"ding and nur!uring a hea"!h5 re"a!i*nshi0% Res0e)! 1*r )us!*$ers and vend*rs Res0e)! 1*r e$0"*5ees Res0e)! 1*r shareh*"ders and inves!*rs Res0e)! 1*r s*)ie!5 and envir*n$en! +i"" n*! Inte#rit?e have a"+a5s had s!r*ng $*ra" s!andards% Our e!hi)s have &een *ur asse!s% ?e )*$0r*$ise i! 1*r an5*ne% Sin)eri!5 Trans0aren)5 N"n)di4%riminati"n An5*ne +h* is ass*)ia!ed +i!h SRF: is "ike a 1a$i"5 $e$&er% Ever5*ne is eCua" irres0e)!ive *r !heir gender: &a)kgr*und and designa!i*n% ECua" *00*r!uni!5 is a righ! and sha"" re$ain s* 1*r ever5 SRFi!e

E7%e en%e T*!a" e )e""en)e in ever5 !hing !ha! +e d* sh*u"d &e *ur ai$% E )e""ing in +ha!ever +e d* is !he &en)h$ark a! SRF% I$0r*ve$en!s and #reak!hr*ughs Tea$+*rk Si$0"i)i!5 /ard +*rk Meri!*)ra)5 9e Bein# An5 *rgani9a!i*n is su))ess1u" *n"5 +hen !he e$0"*5ees are ha005% The5 1*r$ !he s*u" *1 an5 *rgani9a!i*n% M*!iva!ed and ha005 e$0"*5ees are )ru)ia" !* !he gr*+!h *1 an5 *rgani9a!i*n% A00re)ia!i*n 1*r "i1e *u!side +*rk ,are 1*r e$0"*5ees ,rea!e a ha005 +*rk envir*n$en!

GLO#AL OPERATIONS

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SRF $ade a 1*ra5 in!* !he in!erna!i*na" arena in 'EE> &5 se!!ing u0 i!s 1irs! *verseas 0"an! in !he Fe&e" A"i Free G*ne in .u&ai +i!h a visi*n *1 &e)*$ing a +*r"d )"ass *rganisa!i*n% The green 1ie"d 0r*2e)! +as se! u0 +i!h an inves!$en! *1 a&*u! 67 Mi""i*n US. in a ;7:777 sC $!s 0"*!: +i!h !he !e)hni)a" assis!an)e *1 A5aha ,*r0*ra!i*n: Fa0an%

Manu1a)!uring SRF Overseas L!d% $anu1a)!ures a&*u! D:>77 MT *1 n5"*n: 0*"5es!er and ra5*n !5re rein1*r)e$en!s annua""5% T*da5: !he )*$0an5 is a signi1i)an! 0"a5er in !he Midd"e Eas!: Eur*0e: A$eri)a: A1ri)a and S*u!h Asia +i!h regu"ar su00"ies !* !he "eading in!erna!i*na" !5re $anu1a)!urers%

A+ards 3 Re)*gni!i*n SRF Overseas L!d% is !he 1irs! )*$0an5 in !he Midd"e Eas! !* +in !he .e$ing A00"i)a!i*n Pri9e: an a+ard given &5 FUSE HFa0anese Uni*n *1 S)ien!is!s and EngineersI !* )*$0anies !ha! !ake e !ra*rdinar5 s!rides in Cua"i!5A)en!ered $anage$en! *1 !heir &usiness% In re)*gni!i*n *1 e )e""en! $anage$en! in !he area *1 envir*n$en!: hea"!h 3 sa1e!5: SRFO +as a+arded !he E/S g*"d in !he Manu1a)!uring Indus!ries in Fe&e" A"i Free G*ne )a!eg*r5 &5 TRAK/EES A E/S: P*r!s: ,us!*$s and Free G*ne ,*r0*ra!i*n: 1*r !he se)*nd )*nse)u!ive 5ear in 477J% SRF Overseas Li$i!ed: .u&ai IN SOUT/ AFRI,A

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Indus!e Te)hni)a" Te !i"es HP!5I Li$i!ed: S*u!h A1ri)a Indus!e Te)hni)a" Te !i"es HP!5I Li$i!ed: a S*u!h A1ri)an )*$0an5 is !he $anu1a)!urer *1 !he &e"!ing 1a&ri)s +i!h an annua" 0r*du)!i*n )a0a)i!5 *1 a00r* i$a!e"5 6:>77 !*nnes% SRF a)Cuired !his 0"an! in 477J +hi)h +as !hen kn*+n as Indus!e Te)hni)a" Te !i"es HP!5I Li$i!ed% P*s! a)Cuisi!i*n: !he en!i!5 +i"" &e kn*+n as SRF Indus!e #e"!ing HP!5I Li$i!ed%

The a)Cuisi!i*n *1 !his uni! gave SRF an *00*r!uni!5 !* en!er A1ri)a: a )*n!inen! *1 !he 1u!ure% SRF endeav*urs !* "everage !he gr*+ing 0resen)e *1 !he $ining indus!r5 in S*u!h A1ri)a: +hi)h is !he "arges! )*nsu$ing se)!*r 1*r !he &e"!ing 1a&ri)s &usiness% ,*n!a)! .e!ai"s SRF Indus!e #e"!ing HP!5I Li$i!ed PO #* ;76J: K*rs!en: P*r! E"i9a&e!h: B7';: Re0u&"i) *1 S*u!h A1ri)a% Te"K L4D;'A ;7BJD77 Fa K L4D;'A;>''>>J: L4D;'A;>';7'4 IN T/IALAN. The ThaiA&ased uni! has an annua" 0r*du)!i*n )a0a)i!5 *1 a00r* i$a!e"5 '4:777 !*nnes *1 di00ed n5"*n !5re )*rd 1a&ri)% Es!a&"ished in 'EE> in )*""a&*ra!i*n +i!h Gi$$er: Saurer A""$a 3 U!i)a: !he 0"an! +as *rigina""5 kn*+n as Thai #ar*da Indus!ries Li$i!ed HT#ILI% The 0"an!: h*+ever: )a$e !* &e kn*+n as SRF Te)hni)a" Te !i"es a1!er i!s a)Cuisi!i*n &5 SRF in Se0!e$&er 477J% L*)a!ed in Ma0!ha Phu! Indus!ria" Area: Ra5*ng: !he uni! s0reads *ver EE Rai i%e 6E a)res% Manu1a)!uring The SRF Te)hni)a" Te !i"es 1a)i"i!5 $anu1a)!uresK

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P*"5 H';;77 MTPAI S0inning H';;7 MTPAI Te !i"es H'7EJ7 MTPAI .i00ing H'''B7 MTPAI A+ards 3 Re)*gni!i*n SRF Te)hni)a" Te !i"es has &een )er!i1ied 1*r i!s Cua"i!5 and $anage$en! 0ra)!i)es% Our )er!i1i)a!i*ns in)"udeK ISO E77'K4777 in O)!*&er 477B MS E777K'EEJ in O)!*&er 4777 TS 'BE;EK4774 in N*ve$&er 4776 ISO ';77'K477; in Ma5 477> ,*n!a)! .e!ai"s SRF Te)hni)a" Te !i"es HThai"andI Li$i!ed 6: Ma0 Ta Phu! Indus!ria" Es!a!e: IA' R*ad: A$0hur Muang P%O% #* B': Ra5*ng Pr*vin)e: Thai"and% Te"K LBB H6JI BJ6B77AB : LBB 6J BJ6B7D Fa K LBB H6JI BJ6B7E

RESEAR,/ AN. .EVELOPMENT ?i!h *ur s!a!e A *1 A !he A ar! R3. 1a)i"i!ies and an ingeni*us !ea$ *1 s)ien!is!s and !e)hn*"*gis!s +e are $aking !*$*rr*+ ha00en !*da5% ?e a! SRF: $ake e11*r!s !* deve"*0 0r*du)!s: +hi)h n*! *n"5 $ee!s !he s0e)i1i)a!i*ns: &u! a"s* are e)*n*$i)a" and e)*"*gi)a"% ?i!h a s!r*ng &e"ie1 *1 @Inn*va!i*n is ke5 !* di11eren!ia!i*n@: +e deve"*0 0r*du)!s !* )a!er needs *1 Agr*)he$i)a": Phar$a)eu!i)a"s and *!her ni)he )us!*$ers% SRF has s!a!e A *1 A !he A ar! R3. )en!res in Fhi+ana: Ra2as!han and ,hennai: Ta$i" Nadu% These R3. )en!res e$0"*5 !he &es! *1 !a"en! 1r*$ s*$e *1 !he $*s! re0u!ed '7 ( P a g e

edu)a!i*na" ins!i!u!i*ns in !he )*un!r5% The R3. !ea$s +*rk *n s5n!hesis *1 ne+ ha"*gena!ed *rgani) )*$0*unds as +e"" as deve"*0$en! *1 ana"5!i)a" $e!h*ds 1*r !he$% The R3. "a&s are eCui00ed +i!h )u!!ing edge inA0r*)ess and 0r*du)! !es!ing 1a)i"i!ies "ike L,NMS: L,: G,NMS: FTAIR: S0e)!r*0h*!*$e!er: G,s: e!)% SRF 0r*vides an in!egra!ed servi)e 1r*$ resear)h H0r*)ess deve"*0$en!I !* ki"* s)a"e s5n!hesis !* )*$$er)ia" s)a"e su00"5: su00*r!ed &5 i!s inAh*use 0r*)ess deve"*0$en! and engineering e 0er!ise% ?e have a ri)h e 0erien)e and su))ess1u" !ra)k re)*rd *1 deve"*0$en! 3 )*$$er)ia"i9a!i*n *1 vari*us )*$0"e *rgani) $*"e)u"es: +hi"e $ain!aining high s!andards *1 E/S% 0r*1essi*na"is$: ensuring )*n1iden!ia"i!5 and !rans0aren)5 !* !he$%

GRO?T/ PLANS T":ard4 a ne: h"ri;"n Pursuing i!s as0ira!i*n !* a)hieve g"*&a" "eadershi0 &5 4747: SRF has e$&arked *n a "*ng and )ha""enging 2*urne5 *1 gr*+!h and e 0ansi*n 1*r a"" i!s &usinesses !hr*ugh &*!h *rgani) and in*rgani) r*u!es% Over !he "as! 1*ur 5ears !he )*$0an5 has $ade inves!$en!s *1 ar*und Rs% '4>7 )r*re $ain"5 in aug$en!ing and u0grading 0r*du)!i*n 1a)i"i!ies in di11eren! &usinesses%

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Mi e4t"ne4 477; F"u*r*s0e)ia"i!5 P"an! I A Pr*2e)!s R3. 477B /F, '6;a P"an! A ,he$i)a"s #usiness 477D 4nd Me!a""ised Fi"$ P"an! A Pa)kaging Fi"$s #usiness 477D 4nd ,hi0s ,*$0*unding Uni! A Engineering P"as!i)s #usiness 477J '> M? ?ind P*+er Far$ A Te)hni)a" Te !i"es #usiness 477J F"u*r*s0e)ia"i!5 P"an! II and Pi"*! P"an! A Pr*2e)!s 477E P*"5es!er Indus!ria" Yarn A Te)hni)a" Te !i"es #usiness 477E F"u*r*s0e)ia"i!5 P"an! III A Pr*2e)!s R3. 47'7 4nd "ine *1 #OPET Fi"$ A Pa)kaging Fi"$s #usiness 47'7 La$ina!ed Fa&ri) Pr*2e)! A Te)hni)a" Te !i"es #usiness

,*$$i!!ed !* na!i*n &ui"ding sin)e 'JJE SRF &*as!s *1 a "ineage +hi)h is a )en!ur5 *"d% The )*$0an5 re$ains )*$$i!!ed !* )rea!ing +ea"!h 1*r i!s s!akeh*"ders in &usiness +hi"e h*"ding 1as! !* !he rigid s!andards *1 e!hi)s and $*ra"i!5 *1 i!s 1*unders% The )*$0an5 )*n!inues !* )herish and de1end !he va"ues *1 serving !he needs *1 i!s )*$$uni!5% SRF is a"s* kee0ing !he !radi!i*ns *1 i!s 1*unders a"ive !hr*ugh 0r*$*!ing ar!s: )u"!ure: $usi) and s0*r!s% #ui"ding *n !he "ega)5 *1 i!s 1*unding gr*u0 !ha! es!a&"ished s*$e *1 !he 0re$iere a)ade$i) ins!i!u!es *1 !he )*un!r5: SRF )*n!inues !* s!rive !* adv*)a!e !he )ause *1 Cua"i!5 edu)a!i*n in India%

#RAN. A?ARNESS A! SRF: !he e$0"*5ees are )*n!inu*us"5 i$0r*ving ever5da5 *0era!i*ns: !hus $aking !heir 1un)!i*n@s 2*& &e!!er: si$0"er: )hea0er and sa1er% This guiding 0rin)i0"e *1 @Pe*0"e sa!is15ing )us!*$ers e11i)ien!"5@ is a ke5 !ene! *1 SRF@s $anage$en! 0ra)!i)es% T* kn*+ $*re a&*u! *ur &usiness 0ra)!i)es and *ur a00r*a)h: se"e)! a se)!i*n% '4 ( P a g e

BA/<GROUND OF THE STUD0 The TMM +a5 e$0hasi9es *n ever5*ne 0ar!i)i0a!ing in i$0r*ve$en!s and +*rking s5s!e$a!i)a""5 !* )rea!e va"ue 1*r )us!*$ers and in!erna" s!akeh*"ders% TMM )u!s a)r*ss a"" as0e)!s *1 SRF@s +*rking: &e i! 0r*du)! *r 0r*)ess designing: *r in !he $anage$en! *1 )us!*$er re"a!i*nshi0s% I! is a )us!*$er *rien!ed: 1a)! &ased $anage$en! 0ra)!i)e !ha! uses s5s!e$a!i) $e!h*ds 1*r res*"ving 0"an! 0r*&"e$s !* s*1!er issues *1 0e*0"e $anage$en!% The 0ra)!i)e )*$&ines 0rin)i0"es +i!h )"ear $e!h*ds: s5s!e$s and !**"s as an in!egra!ed +h*"e: ena&"ing !he 0r*)esses a)r*ss !he *rganisa!i*n !* de"iver resu"!s% This has resu"!ed in i$0r*ved )5)"e !i$es: redu)ed +as!es: enhan)ed *0era!i*na" e11i)ien)ies and &e!!er 0e*0"e engage$en!%

A! SRF: !he e$0"*5ees are )*n!inu*us"5 i$0r*ving ever5da5 *0era!i*ns: !hus $aking !heir 1un)!i*n@s 2*& &e!!er: si$0"er: )hea0er and sa1er% This guiding 0rin)i0"e *1 @Pe*0"e sa!is15ing )us!*$ers e11i)ien!"5@ is a ke5 !ene! *1 SRF@s $anage$en! 0ra)!i)es% T* kn*+ $*re a&*u! *ur &usiness 0ra)!i)es and *ur a00r*a)h: se"e)! a se)!i*n% A?AR.S AN. RE,OGNISATION In 477;: SRF &e)a$e !he 1irs! !5re )*rd )*$0an5 in !he +*r"d !* +in !he 0res!igi*us Demin# A22 i%ati"n Pri;e 1*r T*!a" Mua"i!5 Manage$en! SRF@s ,he$i)a" #usiness a+arded +i!h Re42"n4ib e /are L*g* &5 Indian ,he$i)a" ,*un)i" HI,,I: Mu$&ai SRF )*n1erred +i!h !he 0res!igi*us Greente%h Sa!et- P atinum A:ard &''=)'>

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SRF )*n1erred +i!h !he 0res!igi*us Greente%h En?ir"nment E7%e en%e P atinum A:ard &''>

SRF deve"*0ed 0r*)esses !* $anu1a)!ure /F, '6;a: /F, 64 Hdi11eren! varie!ies *1 ne+ genera!i*n re1rigeran! gasesI !hr*ugh inAh*use R3. e11*r!s

SRF h*"ds a 0r*)ess 0a!en! 1*r /F, 64: issued &5 !he Uni!ed S!a!es Pa!en! and Trade$ark O11i)e

SRF@s ,he$i)a"s #usiness re)eived @/"mmendati"n /erti!i%ate@ under !he 0res!igi*us ,II IT/ Su4tainabi it- A:ard 1*r !he 5ear 477J in !he Inde0enden! ,a!eg*r5 1*r @Str"n# /"mmitment@ !*+ards sus!aina&"e deve"*0$en! *1 !he )*un!r5 and again &agged !he sa$e a+ard 1*r @Si#ni!i%ant A%hie?ement@ 1*r !he 5ear 477E

,hair$an: Mr% Arun #hara! Ra$: )*n1erred +i!h !he 0res!igi*us 8am4hetAi Tata A:ard 1r*$ !he Indian S*)ie!5 1*r Mua"i!5 HISMI in !he 5ear 477B

,hair$an h*n*ured +i!h !he 0res!igi*us O!!i%er@4 /r"44 "! the Order "! Merit : 0resen!ed &5 !he Federa" G*vern$en! *1 Ger$an5 in Augus! 477J

T5re )*rd SRF !5re )*rd 1a&ri)s are used as rein1*r)e$en! 1*r a"" )a!eg*ries *1 !5res A &e i! )5)"e: 0assenger )ar: "igh! )*$$er)ia" vehi)"es: heav5 )*$$er)ia" vehi)"es: !ra)!*r and *11A!heA r*ad HOTRI !5res% I! has !he en!ire range *1 !e !i"e rein1*r)e$en! in)"uding +i)king and n*nA+i)king )ha1er 1*r heav5Adu!5 !5res and !u&e"ess radia" !5res% #ELTING FE#RI,S T*da5 SRF is !he se)*nd "arges! N5"*n B !5re )*rd 1a&ri)s $anu1a)!urer in !he +*r"d% '; ( P a g e

SRF a"s* &*as!s *1 India@s 1irs! and *n"5 0"an! having )a0a)i!5 !* 0r*du)e ne+ genera!i*n /igh M*du"us L*+ Shrinkage H/MLSI 5arn used 1*r rein1*r)e$en! *1 0assenger radia" !5res and !rans$issi*n &e"!s and ru&&erised h*ses% #e"!ing 1a&ri)s are used 1*r reAen1*r)e$en! *1 )*nve5*r &e"! and *!her $e)hani)a" ru&&er g**ds% SRF is !he $arke! "eader in &e"!ing 1a&ri)s in !he indus!ria" !e !i"es &usiness in India% A"s*: i! has &e)*$e !he se)*nd "arges! &e"!ing 1a&ri) $anu1a)!urer +i!h !he a)Cuisi!i*n *1 a uni! in S*u!h A1ri)a% A0ar! 1r*$ !his: SRF has a s!r*ng 0resen)e in Eur*0e and Asia as +e""%

SRF a"s* has a uniCue dis!in)!i*n *1 &a)k+ard in!egra!i*n +i!h i!s *+n P*"5es!er Indus!ria" Yarn uni!% The )*$0an5 has 1a)i"i!ies 1*r $anu1a)!uring a +ide range *1 designs and 0r*du)!s )us!*$ised !* s0e)i1i) reCuire$en!s *1 )us!*$ers% SRF su00"ies &e"!ing 1a&ri)s !* &e"! $a2*rs a)r*ss !he g"*&

PRO.U,T .IS,RIPTION

SRF 0r*du)es s5n!he!i) )*a!ed 1a&ri)s using 0*"5es!er &ased 1a&ri)s +i!h uniCue PV, H0"as!i)I 1*r$u"a!i*n in s0e)ia""5 designed $a)hines% SRF is !he *n"5 in!egra!ed $anu1a)!urer 0r*du)ing righ! 1r*$ 0*"5es!er 5arn !* ar!i)"es $ade *1 1a&ri)% The

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)*$0an5 *11ers a +ide range *1 1a&ri)s 1r*$ 6>7 gs$ !* '>77 gs$ in )*a!ing !hi)kness 1r*$ 7%6 $$ !* '%> $$ *ver '77 a!!ra)!ive shades

SRF is !he "eading $anu1a)!urer *1 n5"*n indus!ria" 5arn and 1ish ne! !+ine &*!h in India and in!erna!i*na" $arke!%

The s5n!he!i) indus!ria" 5arns are $ade *1 di11eren! 0*"5$ers "ike n5"*n: 0*"5es!er: 0*"50r*05"ene: hd0e: vis)*se: "5*)e"": ara$id: )ar&*n: PVA e!)% Indus!ria" 5arn is used in !he !e !i"e indus!r5 1*r i!s aes!he!i) 1ea!ures%

La$ina!ed 1a&ri) is a )*$&ina!i*n *1 a &ase 1a&ri) H0*"5es!er in *ur )aseI "a$ina!ed +i!h a 1i"$ HPV,I *n ei!her side *r &*!h sides% SRF *11ers &*!h 1r*n!"i! and &a)k"i! 1a&ri)s 1*r &i""&*ards: &anners: and signages%

These "a$ina!ed 1a&ri)s are sui!a&"e 1*r high Cua"i!5 s)reen 0rin!ing and digi!a" 0rin!ing% In addi!i*n SRF *11ers 0r*du)!s 1*r s!a!i) and d5na$i) )*vering s*"u!i*ns%

SRF has &een a 0re1erred su00"ier *1 0har$a grade re1rigeran! gases and )h"*r*$e!hanes !* $a2*r Phar$a and Agr*)he$i)a" $anu1a)!urers%The s!r*ng kn*+"edge *1 F"u*rina!i*n and *!her ha"*gen )he$is!r5 a"*ng +i!h )*n)er!ed 1*)us *n R3. "ed !* 'B ( P a g e

)*$$er)ia"i9a!i*n *1 ne+ age re1rigeran!: /F,A'6;a *n *ne end and *n !he *!her 1a)e!: deve"*0$en! *1 )*$0"e Organ*A1"u*rine )*$0*unds ai$ed a! $ee!ing de$ands *1 Phar$a and Agr*)he$i)a" indus!r5% Ev*"u!i*n ?i!h !he "eading g"*&a" 0har$a 3 agr*)he$i)a" )*$0anies a"read5 1ea!uring in i!s )us!*$er "is!: SRF has a"s* es!a&"ished 0ar!nershi0s +i!h !he$ !* deve"*0 u0)*$ing and ne+ age )*$0*unds: )*$0e!i!ive"5% Ne ! s!e0s SRF F"u*r*s0e)ia"i!ies &usiness has a s!r*ng )*$$i!$en! !*+ards i!s ,us!*$ersN Par!ners and ai$s !* deve"*0 0r*du)!s and 0r*)esses !* )a!er !he needs *1 Agr*)he$i)a"s and Phar$a $a2*rs *1 !he +*r"d%#ui"ding u0*n !he s!r*ng 1*unda!i*n *1 F"u*rine and *!her /a"*gen )he$i)a"%

RESEAR/H METHODOLOG0 F*r )*$0"e!ing !his 0r*2e)! !he reCuired in1*r$a!i*n *r !he ra+ da!a is ga!hered 1r*$ !he s*ur)es "ike +e&si!es : 2*urna"s: $aga9ines :!e ! &**ks e!) +hi)h is !he $*s! di11i)u"! !ask *1 !his 0r*2e)! $aking as i! is !he $*s! !i$e )*nsu$ing 0r*)ess% &u! *vera"" !his !*0i) is Cui!e in!eres!ing !* gain kn*+"edge a&*u! !he e!hi)s in ads !he )*n!r*versia" ads a"s*% The 0ur0*se *1 !aking !his !*0i) is !ha! in !he 0resen! s)enari* adver!ise$en! has a grea! i$0a)! *n !he )*nsu$er-s &ehavi*r s* i1 i! &e)*$es une!hi)a" i! +i"" "ead !he s*)ie!5 in !he +r*ng dire)!i*n% T* *ver)*$e !hese 0r*&"e$s )er!ain e!hi)a" s!andards are se! u0 &5 !he g*vern$en! *r regu"a!i*n &*dies and i +an! !* !hr*+ a "igh! *n !his *n"5% E!hi)s 'D ( P a g e

&asi)a""5 re1ers !* +ha! is righ!: g**d *r )*nsis!en! +i!h vir!ue% Adver!ising genera!es )*$0"e e!hi)a" Cues!i*ns +hi)h have !* &e )*nsidered: as !his $*de *1 )*$$uni)a!i*n )*$$i!s s*$e high"5 )*n!r*versia" e!hi)a" a)!s +hi)h are da$aging !* !he s*)ie!5 as a +h*"e% /ere I a$ res!ri)!ed !* !he e!hi)a" issues *1 adver!ise$en! re"a!ed !* !e"evisi*n $edia *n"5 as !his su&2e)! has a ver5 +ide arena !* &e 1*)used *n% /er I 2us! +an! !* kn*+ !ha! h*+ $u)h !hese se! s!andards are su))ess1u" in $ain!aining !he digni!5 *1 !he Indian-s &e"ie1s and !heir 1ee"ing% Ad?erti4ement Prin! adver!ise$en!s 1r*$ ne+s0a0ers and $aga9ines are 0er1e)! !i$e )a0su"es% The5 re)a"" n*! *n"5 !he 0r*du)!s !he5 are 0r*$*!ing &u! !he era in +hi)h !he5 a00eared% ?ha! is 0ar!i)u"ar"5 s!riking a&*u! $*re !han a )en!ur5 *1 S/RIRAM FI#RE LT.% adver!ise$en!s is +ha! hasn-! )hangedK !he &rand-s 0i*neering s0iri! and i!s dedi)a!i*n !* 0re)isi*n: inn*va!i*n and design% L**king &a)k a! his!*ri) 0rin! adver!ise$en!s 1*r S/RIRAM FI#RE LT.% : i! is hard n*! !* &e i$0ressed &5 h*+ )*nsis!en! !he &rand-s $essage has &een !hr*ugh !he 5ears% The i$ages *1 !he $en and +*$en h*"ding !heir 0*)ke! *r +earing !heir +ris! have )hanged &u! !he adver!ising )*05 has )*ns!an!"5 high"igh!ed S/RIRAM FI#RE LT.%-s Cua"i!5: 0re)isi*n and !radi!i*n% ?e invi!e 5*u !* "**k &a)k a! s*$e )"assi) adver!ise$en!s 1r*$ !he 0as! '47 5ears% The 0rin! 1*n!s and i""us!ra!i*ns $a5 have )hanged &u! !he S/RIRAM FI#RE LT.% "*g* has re$ained !he sa$e and !he +h*se dia"s i! gra)es s!i"" de"iver !he sa$e 0r*$isesK inn*va!ive !e)hn*"*g5: 1"a+"ess !i$ekee0ing and design e )e""en)e% Ne+s0a0er adver!ise$en!s 1r*$ !he end *1 !he 'E!h )en!ur5 a"read5 re1er !* 0re)isi*n 0ri9es S/RIRAM FI#RE LT.% had +*n in !he 'JJ7s and 'JE7s and !he 1irs! 0rin! adver!s 1r*$ !he 47!h )en!ur5 )*nsis!en!"5 re1er !* a))ura)5: va"ue and Cua"i!5 *1 !he &rand-s 0r*du)!s%

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Prin! ads 1r*$ !he r*aring !+en!ies e !*" S/RIRAM FI#RE LT.%-s vir!ues as a s0*r! +a!)h: a regu"ar O&serva!*r5 ,*$0e!i!i*n +inner: and a +a!)h +hi)h sa!is1ies a"" !as!esK !he si$0"es!: !he $*s! dis!inguished: and !he $*s! $*dern%= S*$e !hings never )hange% In 'E6B: !here +as an adver!ise$en! high"igh!ing S/RIRAM FI#RE LT.%-s r*"e as O11i)ia" O"5$0i) Ti$ekee0er% The L*s Ange"es 'E64 O"5$0i) Ga$es had &een !he 1irs! a! +hi)h a sing"e &rand had &een en!rus!ed +i!h !he !i$ing *1 ever5 even! a! an O"5$0i) Ga$es: !he &eginning *1 S/RIRAM FI#RE LT.%-s "*ng ass*)ia!i*n +i!h !he In!erna!i*na" O"5$0i) ,*$$i!!ee% O"5$0i)A!he$ed adver!ising as &een *ne *1 !he )*$0an5-s $ains!a5s ever sin)e%

A /")A7ia %a ibre4 eBui22ed The ,*AA ia" )a"i&res )urren!"5 eCui00ed +i!h si"i)*n &a"an)e s0rings are !he "adies)a"i&res J>47: J>4' H+hi)h are 1ea!ured in !he Lad5$a!i) "ineI and J;4' and !he gen!"e$en-s )a"i&res JB7' and JB''% Ne+ )*""e)!i*ns h*using !he S/RIRAM FI#RE LT.% ,*AA ia" )a"i&re J>77NJ>7' 0resen!ed a! #ase"?*r"d 47'' are eCui00ed +i!h !he si"i)*n Si'; &a"an)e s0ring +hereas 0ri*r )*""e)!i*ns did n*! have !he$O h*+ever: !hese are gradua""5

A$*ng !he $*s! !a"ked a&*u! 0r*)esses a! S/RIRAM FI#RE LT.% is !he )rea!i*n *1 an inn*va!ive ne+ 0r*du)! )a""ed S/RIRAM FI#RE LT.% ,erag*"dP% The +*r"d 0re$iere ena&"es !he in)rus!a!i*n *1 'JK g*"d in!* 9ir)*niu$A&ased )era$i) &e9e"s: resu"!ing in a &"ended $a!eria" !ha! is aes!he!i)a""5 s!unning and a&s*"u!e"5 s$**!h !* !he !*u)h%

De4i#n .esign e )e""en)e has &een a de1ining 0ar! *1 S/RIRAM FI#RE LT.% 1r*$ !he )*$0an5-s ear"ies! da5s% The &rand is 0r*ud *1 !he 1a)! !ha! i! has +*n a+ards 1*r i!s design near"5 as *1!en as i! has +*n a))ura)5 )*$0e!i!i*ns% 'E ( P a g e

Art "! de4i#n Aes!he!i) ins0ira!i*n and inn*va!ive design are n*! *n"5 reserved 1*r S/RIRAM FI#RE LT.%-s his!*ri) !i$e0ie)es% The ne+"5 redesigned ,*ns!e""a!i*n "ine re!ains i!s )hara)!eris!i) iden!i15ing 1ea!ures in a s!5"ish )*n!e$0*rar5 u0da!e% The Sea$as!er ACua Terra ,*""e)!i*n +i!h i!s dis!in)!ive Teak ,*n)e0!= dia"s is as 1ashi*na&"e as i! is s0*r!5% The S0eed $as!er is !he +*r"d-s 1av*ri!e )hr*n*gra0h and *ne *1 !he $*s! i$i!a!ed ever 0r*du)ed% Dra:in# The )*n)e0! is in!er0re!ed &5 *ur designers: +h* 0resen! !he 1irs! dra+ings !* S/RIRAM FI#RE LT.%-s $anage$en!% On)e a de)isi*n has &een !aken )*n)erning !he $ain aes!he!i) as0e)!s: !he ne+ S/RIRAM FI#RE LT.% +a!)h is !hen )rea!ed as a 6. $*de" *n !he )*$0u!er &5 *ur designers !*ge!her +i!h *ur engineers in *rder !* av*id design 0r*0*sa"s +hi)h are n*! !e)hni)a""5 1easi&"e% /a4tin# The ver5 1irs! 0r*!*!50e is $ade &5 a s0e)ia" 6A. 0rin!er and 1*r !he 1irs! !i$e: !he designers- dra+ing is &r*ugh! !* "i1e: giving a rea" sense *1 h*+ !heir )rea!ivi!5 $igh! &e e 0ressed as an S/RIRAM FI#RE LT.% +a!)h% M*s! *1 !he aes!he!i) de!ai"s are de1ined during !his 0eri*d% Pr"t"t-2in# A1!er !he )as!ing: *ur su00"iers are in)"uded in !he ne ! s!age *1 !he deve"*0$en! 0r*)ess: +here de)isi*ns are !aken *n su)h $a!!ers as !he )h*i)e *1 $a!eria"s and !he )*"*urs !* &e used 1*r !he dia" and !he hands% The 1irs! 0r*!*!50es are !hen 0r*du)ed and su&$i!!ed !* *ur $anage$en! and *ur $arke!s 1*r a00r*va"% These and a"" !he *!her +e )rea!e are 0ar! *1 a 0r*ud design !radi!i*n +hi)h has &een

a$*ng S/RIRAM FI#RE LT.%-s de1ining va"ues sin)e 'J;J%

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SHRIRAM FIBRE LTD. Cua itS/RIRAM FI#RE LT.%-s dedi)a!i*n !* Cua"i!5 s!ar!s "*ng &e1*re !he 0r*du)!i*n &egins% Mua"i!5 is )*nsidered 1r*$ !he $*$en! a ne+ idea is &*rn and re$ains an i$0*r!an! !he$e !hr*ugh*u! !he en!ire deve"*0$en! 0eri*d% Mua"i!5 is a ha""$ark *1 ever5 S/RIRAM FI#RE LT.% +a!)h% A"" !he $a!eria"s used in !he )rea!i*n *1 ea)h )*$0*nen! Q 1r*$ !he s$a""es! s)re+ in !he $*ve$en! !* !he $e!a" used in !he )ases Q are e a$ined in $inu!e de!ai" &e1*re &eing a""*+ed in!* !he 0r*du)!i*n 0r*)ess% And !hese 0r*)esses are )are1u""5 *0!i$i9ed !* ensure !he Cua"i!5 *1 ever5 +a!)h% The M"?ement Ea)h ne+ S/RIRAM FI#RE LT.% $*ve$en! has !* 0ass a range *1 s!ri)! !es!s% The $*ve$en!s are +ris! !es!ed= in e is!ing S/RIRAM FI#RE LT.% $*de"s &5 *ur Te)hni)a" .eve"*0$en! .e0ar!$en!% A! !he sa$e !i$e: "a&*ra!*r5 !es!s are )*ndu)!ed !* de!er$ine !e$0era!ureA: sh*)kA and vi&ra!i*nAresis!an)e% The 0re)isi*n *1 !he $*ve$en! is a"s* 0ains!aking"5 !es!ed% /")A7ia Bua itS/RIRAM FI#RE LT.%-s ,*AA ia" )a"i&res are se!!ing ne+ Cua"i!5 s!andards 1*r seriesA 0r*du)!i*n +ris! % The design *1 !he ,*AA ia" es)a0e$en! $eans !ha! !here is "i!!"e s"iding 1ri)!i*n &e!+een !he )*$0*nen!s and a"$*s! n* need 1*r "u&ri)a!i*n% This has "ed !* )hr*n*$e!ri) 0er1*r$an)e un$a!)hed &5 an5 *!her seria""5 0r*du)ed $e)hani)a" +ris!+a!)h% I! has a"s* resu"!ed in a redu)ed need 1*r servi)ing% The /a4e On)e a 0r*!*!50e *1 a ne+ )ase has &een 0r*du)ed: i! is su&2e)!ed !* rig*r*us !es!ing He%g% +a!erAresis!an)eI &5 *ur Mua"i!5 Assuran)e de0ar!$en!% The de)isi*n *n +he!her !* $anu1a)!ure a ne+ )ase is *n"5 !aken i1 !he ne+ 0r*!*!50e 0asses a"" i!s !es!s%

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SHRIRAM FIBRE LTD.34 e#a%- "! Bua itS/RIRAM FI#RE LT.%-s "ega)5 *1 Cua"i!5 is e 0ressed in 0ar! &5 !he 1a)! !ha! i! has +*n $*re a+ards 1*r 0re)isi*n and a))ura)5 !han an5 *!her +a!)h$aker% .edi)a!i*n !* Cua"i!5 has &een a! !he hear! *1 !he &rand 1r*$ !he ver5 &eginning% The Cua"i!5 s!andards &eing rea)hed )*nsis!en!"5 &5 *ur e )"usive ,*AA ia" $*ve$en!s vivid"5 de$*ns!ra!e !ha! S/RIRAM FI#RE LT.% is s!i"" de1ined &5 !he Cua"i!5 *1 i!s %

Adver!ising is a 1*r$ *1 )*$$uni)a!i*n !ha! !50i)a""5 a!!e$0!s !* 0ersuade 0*!en!ia" )us!*$ers !* 0ur)hase *r !* %"n4umer $*re *1 a 0ar!i)u"ar &rand *1 0r*du)! *r servi)e% E!hi)s re1ers !* 0rin)i0"es !ha! de!ine &ehavi*r as righ!: g**d and 0r*0er% Su)h 0rin)i0"es d* n*! a"+a5s di)!a!e a sing"e <$*ra"< )*urse *1 a)!i*n: &u! 0r*vide a $eans *1 eva"ua!ing and de)iding a$*ng )*$0e!ing *0!i*ns% In !he 0resen! s)enari* adver!ise$en! has a grea! i$0a)! *n !he )*nsu$er-s &ehavi*r s* i1 i! &e)*$es une!hi)a" i! +i"" "ead !he s*)ie!5 in !he +r*ng dire)!i*n% T* *ver)*$e !hese 0r*&"e$s )er!ain e!hi)a" s!andards are se! u0 &5 !he g*vern$en! *r regu"a!i*n &*dies% DURATION OF PRO8E/T This is a ver5 "*ng !er$ 0r*2e)! s* +e have &een 0r*vided +i!h a 0eri*d *1 *ne $*n!h 1*r !he )*$0"e!i*n% T* $ake i! eas5 !his 0eri*d +as &i1ur)a!ed in!* vari*us se)!i*ns *1 $aking &"ue 0rin!: a&s!ra)!: )*""e)!ing 0ri$ar5 da!a: se)*ndar5 da!a: $aking 0re"i$inar5 re0*r!: se)*ndar5 re0*r! and 1ina" re0*r! a! !he end +hi)h $akes !he +h*"e 0r*)ess eas5 !* a!!e$0!% T* kn*+ !he vari*us e!hi)a" $arke!ing s!ra!egies *1 !he $arke! "eaders% T* kn*+ h*+ )an +e $ake a e!hi)a" adver!ise$en!% T* kn*+ !he i$0a)! *1 une!hi)a" adver!ise$en! *n !he s*)ie!5% T* enhan)e $5 $arke!ing ski""s% T* kn*+ !he r*"e *1 adver!ise$en! in !he su))ess *1 an5 *rgani9a!i*n% 44 ( P a g e

T0PE OF RESEAR/H As I !**k !he da!a 1r*$ $aga9ines : &**ks: in!erne! "inks : 2*urna"s and ne+s 0a0ers% I! is resear)h *1 des)ri0!ive !50e% S/OPE OF STUD0 Adver!ising is a 0*+er1u" )*$$uni)a!i*n 1*r)e: high"5 visi&"e and *ne *1 !he $*s! i$0*r!an! !**"s *1 $arke!ing )*$$uni)a!i*n !ha! he"0s !* se"" 0r*du)!s: servi)es: ideas and i$ages e!)% Man5 &e"ieve !ha! adver!ising re1"e)!s !he need *1 !he !i$es% ?he!her *ne "ikes i! *r n*!: adver!ise$en!s are ever5+here% The5 are seen *n !he +a""s: *n !he &a)k *1 &uses: in 0"a5 gr*unds: *n !he *))asi*n *1 s0*r!s even!: *n r*adsides: in !he s!*res and even *n aer* 0"anes% Adver!ise$en!s are seen in ne+s0a0ers: in $aga9ines: *n !he !e"evisi*n: *n in!erne! and are even heard *n radi*% /ere I a$ 1*)using $ain"5 *n !he $edia as a s*ur)e *1 adver!ising% The 1a)! is !ha! +e are &eing &*$&arded +i!h adver!ise$en!s da5 in and da5 *u! 1r*$ a"" i$agina&"e $edia% The average )*nsu$er is e 0*sed !* a ver5 "arge nu$&er *1 adver!ise$en!s ever5da5: 0ar!i)u"ar"5 !he ur&an and se$i ur&an 0*0u"a!i*n% In s0i!e *1 !his: !* !he dis$a5 and irri!a!i*n *1 s*$e and en2*5$en! *1 *!hers: adver!ise$en! +i"" )*n!inue !* $ake !heir 0resen)e 1e"! in *ur "ives and in1"uen)e *ur "ives in $an5 unsus0e)!ing +a5s &e)ause *1 ra0id )hanges in $a)r*A envir*n$en! and in *ur 0er)e0!i*n: i$0ressi*ns: 1ee"ings: a!!i!udes and &ehavi*rs% I! see$s a"$*s! i$0*ssi&"e !* re$ain !*!a""5 neu!ra" and n*! !ake an5 n*!i)e *1 $*dernAda5 adver!ising% The $*s! visi&"e 0ar! *1 !he adver!ising 0r*)ess is !he adver!ise$en!s !ha! +e see: read: *r hear and 0raise *r )ri!i)i9e%

Adver!ising )an &e de1ined as an5 0aid 1*r$ *1 n*n 0ers*na" 0resen!a!i*n and 0r*$*!i*n *1 ideas: g**ds *r servi)es !hr*ugh $ass $edia su)h as ne+s0a0ers: $aga9ines: 46 ( P a g e

!e"evisi*n *r radi* &5 an iden!i1ied s0*ns*r S* &asi)a""5 adver!ising is a $ass )*$$uni)a!i*ns devi)e !hr*ugh +hi)h )*$0anies 0r*$*!e *r $arke! !heir 0r*du)! !* !he )*nsu$er: and !his ena&"es !he$ !* $ake in1*r$ed )*nsu$0!i*n de)isi*ns%

Adver!ising is a 0*+er1u" )*$$uni)a!i*n 1*r)e: high"5 visi&"e and *ne *1 !he $*s! i$0*r!an! !**"s *1 $arke!ing )*$$uni)a!i*n !ha! he"0s !* se"" 0r*du)!s: servi)es: ideas and i$ages e!)% Man5 &e"ieve !ha! adver!ising re1"e)!s !he need *1 !he !i$es% ?he!her *ne "ikes i! *r n*!: adver!ise$en!s are ever5+here% The5 are seen *n !he +a""s: *n !he &a)k *1 &uses: in 0"a5 gr*unds: *n !he *))asi*n *1 s0*r!s even!: *n r*adsides: in !he s!*res and even *n aer*0"anes% Adver!ise$en!s are seen in ne+s0a0ers: in $aga9ines: *n !he !e"evisi*n: *n in!erne! and are even heard *n radi*% The 1a)! is !ha! +e are &eing &*$&arded +i!h adver!ise$en!s da5 in and da5 *u! 1r*$ a"" i$agina&"e $edia% The average )*nsu$er is e 0*sed !* a ver5 "arge nu$&er *1 adver!ise$en!s ever5da5: 0ar!i)u"ar"5 !he ur&an and se$i ur&an 0*0u"a!i*n% In s0i!e *1 !his: !* !he dis$a5 and irri!a!i*n *1 s*$e and en2*5$en! *1 *!hers: adver!ise$en! +i"" )*n!inue !* $ake !heir 0resen)e 1e"! in *ur "ives and in1"uen)e *ur "ives in $an5 unsus0e)!ing +a5s &e)ause *1 ra0id )hanges in $a)r*A envir*n$en! and in *ur 0er)e0!i*n: i$0ressi*ns: 1ee"ings: a!!i!udes and &ehavi*ur% I! see$s a"$*s! i$0*ssi&"e !* re$ain !*!a""5 neu!ra" and n*! !ake an5 n*!i)e *1 $*dernAda5 adver!ising% The $*s! visi&"e 0ar! *1 !he adver!ising 0r*)ess is !he adver!ise$en!s !ha! +e see: read: *r hear and 0raise *r )ri!i)ise% Man5 sui!a&"e ad2e)!ives are used !* des)ri&e adver!ising: de0ending *n h*+ an individua" is rea)!ing: su)h as grea!: d5na$i): a""uring: 1as)ina!ing: ann*5ing: &*ring: in!rusive: irri!a!ing and *11ensive: e!)% Adver!ising 0"a5s an i$0*r!an! 0ar! in *ur ever5da5 "ives as i! ena&"es us !* )h**se &e!+een di11eren! ranges *1 0r*du)!s% These 0r*du)!s are 0r*$*!ed !hr*ugh di11eren! !50es *1 adver!ise$en!s and )a!er !* a"" !50es *1 $arke!s% % Adver!ising ena&"es 0r*du)ers !* e 0and !heir $arke!s and !here1*re !ake advan!age *1 e)*n*$ies *1 s)a"e !* redu)e uni! 0r*du)!i*n )*s!s Man5 adver!ise$en!s are designed !* genera!e in)reased )*nsu$0!i*n *1 !h*se 0r*du)!s and servi)es !hr*ugh !he )rea!i*n and reinven!i*n *1 !he <&rand i$age=% F*r !hese 4; ( P a g e

0ur0*ses: adver!ise$en!s s*$e!i$es e$&ed !heir 0ersuasive $essage +i!h 1a)!ua" in1*r$a!i*n% Ever5 $a2*r $ediu$ is used !* de"iver !hese $essages: in)"uding !e"evisi*n: radi*: )ine$a: $aga9ines: ne+s0a0ers: vide* ga$es: !he In!erne!: )arrier &ags and &i""&*ards% Adver!ising is *1!en 0"a)ed &5 an adver!ising agen)5 *n &eha"1 *1 a )*$0an5 *r *!her *rgani9a!i*n% On !he *!her hand adver!ising is 0"agued +i!h s*)ia" and e!hi)a" issues as i! resu"!s in *ver )*nsu$0!i*n and +as!e *1 res*ur)es% 8E!hi)s &asi)a""5 re1ers !* +ha! is righ!: g**d *r )*nsis!en! +i!h vir!ue% Adver!ising genera!es )*$0"e e!hi)a" Cues!i*ns +hi)h have !* &e )*nsidered: as !his $*de *1 )*$$uni)a!i*n )*$$i!s s*$e high"5 )*n!r*versia" e!hi)a" a)!s +hi)h are da$aging !* !he s*)ie!5 as a +h*"e% I! 0r*$*!es *verse""ing: e 0"*i!a!i*n *1 vu"nera&"e gr*u0s: vu"gari!5: *11ending !he 0u&"i): 0r*$*!ing s*)ia""5 har$1u" va"ues *r &ehavi*r and in!rusi*n *1 0riva)5% Adver!ising )rea!es an envir*n$en! +here i! a&uses )er!ain va"ues and in!eres!s !ha! are n*! universa""5 agreed u0*n% F*r e a$0"e in 477' Yves Sain! Lauren! "aun)hed a 1ragran)e )a""ed 8O0iu$ +hi)h 1ea!ured a naked $*de"% This s!irred )*n!r*vers5 and 0e*0"e 1*und i! *11ensive and se +as &eing used *0en"5 !* 0r*$*!e a 0er1u$e% F*r a 1ashi*n $aga9ine !he adver!ise$en! +as 1ine &u! 1*r &i""&*ards i! +as ina00r*0ria!e and s*$e s*)ia" gr*u0s 1*und i! $*ra""5 and e!hi)a""5 +r*ng% S*$e !i$es adver!ising dra+s $i ed res0*nse 1r*$ !he 0u&"i): +hi"e s*$e!i$es i! &e)*$es )*n!r*versia"%

NEED OF AD.ERTISING

Adver!ising is !he 0r*$*!i*n *1 a )*$0an5-s 0r*du)!s and servi)es )arried *u! 0ri$ari"5 !* drive sa"es *1 !he 0r*du)!s and servi)es &u! a"s* !* &ui"d a &rand iden!i!5 and )*$$uni)a!e )hanges *r ne+ 0r*du)! Nservi)es !* !he )us!*$ers% Adver!ising has &e)*$e an essen!ia" e"e$en! *1 !he )*r0*ra!e +*r"d and hen)e !he )*$0anies a""*! a )*nsidera&"e a$*un! *1 revenues as !heir adver!ising &udge!% There are severa" reas*ns 1*r adver!ising s*$e *1 +hi)h are as 1*""*+sK In)reasing !he sa"es *1 !he 0r*du)!Nservi)e ,rea!ing and $ain!aining a &rand iden!i!5 *r &rand i$age% 4> ( P a g e

,*$$uni)a!ing a )hange in !he e is!ing 0r*du)! "ine% In!r*du)!i*n *1 a ne+ 0r*du)! *r servi)e% In)reasing !he &u99Ava"ue *1 !he &rand *r !he )*$0an5%

Si#ni!i%an%e "! Ad?erti4in# #asi)a""5 adver!ising )rea!es +an!s &u! d*es n*! 1u"1i"" !he$: a 0ers*n $a5 see an adver!ise$en! 1*r a 0r*du)!: i! $igh! &e g"*ss5 and 1an)5 and he $igh! &e a!!ra)!ed !* &u5 !he 0r*du)!% /e $igh! even!ua""5 &u5 i! &u! i! +i"" n*! sa!is15 hi$ i! +i"" 2us! &e a +as!e% I!-s a sh*r! !er$ $a!eria" sa!is1a)!i*n +hi)h 2us! drives !he e)*n*$5 &5 *ver )*nsu$0!i*n *1 g**ds and servi)es% I! kee0s !he )*nsu$er in d*u&! a&*u! +ha! !* &u5 and in +ha! Cuan!i!ies and !his d*u&! in !urn has e!hi)a" i$0"i)a!i*ns% F*ur reas*ns are a!!ri&u!ed !* !he 1uga)i*us na!ure *1 !he +a5 adver!ising 0ra)!i)es are &eing )arried *u! in deve"*0ing )*un!ries% '% The r*"e *1 In1*r$a!i*n and ,*$$uni)a!i*n !e)hn*"*giesK As I,Ts ev*"ve s* d* $arke!ing 0ra)!i)es% I1 5es!erda5 i! +as !e"evisi*n !ha! rev*"u!i*ni9ed !he +a5 adver!ise$en!s )*u"d )rea!e a "as!ing i$0a)! *n !he )*nsu$er: !hen !*da5 !he in!erne! and 0h*ne !e ! $essages are d*ing 2us! !ha!% 4% The +*r"d !*da5 is an in)reasing"5 g"*&a" vi""ageK S*)ia" and e!hni) are 1as! 1a""ing in !he +ake *1 )a&"e !e"evisi*n and !he "ike% 6% Ra0id e)*n*$i) e 0ansi*ns in )*un!ries "ike ,hina and India have $ean! !ha! $arke!ers have !* Cui)k"5 res0*nd !* !he )hanging s*)i*Ae)*n*$i) s)enari*s% Mi""i*ns *1 0e*0"e have en!ered !he $idd"e )"ass and $i""i*ns $*re are 0*ised !* d* s*% F*r $arke!ers: !he )*nseCuen)es )an &e $ind &*gg"ingAas in)*$es and s0ending 0*+ers rise: $arke!ers have !* res0*nd !* in)reasing de$ands 1r*$ )*nsu$ers% ;% #e!!er and i$0r*ved $arke!ing resear)h has $ean! !ha! !he en!ire 0*0u"a)e is n*! seen in !*!a"i!5 &u! ra!her as a )*ngeries *1 di11eren! !50es *1 )*nsu$ers% Future "! ad?erti4in# 4B ( P a g e &*undaries

G "ba ad?erti4in# Adver!ising has g*ne !hr*ugh 1ive $a2*r s!ages *1 deve"*0$en!K d*$es!i): e 0*r!: in!erna!i*na": $u"!iAna!i*na": and g"*&a"% F*r g"*&a" adver!isers: !here are 1*ur: 0*!en!ia""5 )*$0e!ing: &usiness *&2e)!ives !ha! $us! &e &a"an)ed +hen deve"*0ing +*r"d+ide adver!isingK &ui"ding a &rand +hi"e s0eaking +i!h *ne v*i)e: deve"*0ing e)*n*$ies *1 s)a"e in !he )rea!ive 0r*)ess: $a i$i9ing "*)a" e11e)!iveness *1 ads: and in)reasing !he )*$0an5-s s0eed *1 i$0"e$en!a!i*n% #*rn 1r*$ !he ev*"u!i*nar5 s!ages *1 g"*&a" $arke!ing are !he !hree 0ri$ar5 and 1unda$en!a""5 di11eren! a00r*a)hes !* !he deve"*0$en! *1 g"*&a" adver!ising e e)u!i*nsK e 0*r!ing e e)u!i*ns: 0r*du)ing "*)a" e e)u!i*ns: and i$0*r!ing ideas !ha! !rave"% Adver!ising resear)h is ke5 !* de!er$ining !he su))ess *1 an ad in an5 )*un!r5 *r regi*n% The a&i"i!5 !* iden!i15 +hi)h e"e$en!s andN*r $*$en!s *1 an ad !ha! )*n!ri&u!es !* i!s su))ess is h*+ e)*n*$ies *1 s)a"e are $a i$i9ed% On)e *ne kn*+s +ha! +*rks in an ad: !ha! idea *r ideas )an &e i$0*r!ed &5 an5 *!her $arke!% Marke! resear)h $easures: su)h as F"*+ *1 A!!en!i*n: F"*+ *1 E$*!i*n and &randing $*$en!s 0r*vide insigh! in!* +ha! is +*rking in an ad in an5 )*un!r5 *r regi*n &e)ause !he $easures are &ased *n !he visua": n*! ver&a": e"e$en!s%

LIMITATION OF STUD0 N* d*u&! !his !*0i) is ver5 in!eres!ing as i! is re"a!ed !* !he ads +hi)h has a ver5 grea! i$0a)! *n !he )*nsu$ers &ehavi*r and +e a"" ads $an5 !i$es in a da5 &u! as +e a"" kn*+ !his is a ver5 +ide 1ie"d !* !ake in1*r$a!i*n a&*u! a"" )*n!r*versia" ads and !he issues re"a!ed !* !he sa$e The5 are seen *n !he +a""s: *n !he &a)k *1 &uses: in 0"a5 gr*unds: *n !he *))asi*n *1 s0*r!s even!: *n r*adsides: in !he s!*res and even *n aer* 0"anes% Adver!ise$en!s are seen in ne+s0a0ers: in $aga9ines: *n !he !e"evisi*n: *n in!erne! and are even heard *n radi*% s* !he *n"5 "i$i!a!i*n *1 !he s!ud5 is i!s +ideness% .ue !* !his reas*n in res!ri)!ed !* !he !e"evisi*n $edia as i!s s*ur)e% 4D ( P a g e

DATA ANAL0SIS D INTERPRETATION

M'% .* 5*u !hink S/RIRAM FI#RE LT.%

are u0da!ed +i!h !he "a!es! 1ea!uresR

4J ( P a g e

In!er0re!a!i*nKA KA JDS )*nsu$er are sa!is1ied +i!h !he S/RIRAM FI#RE LT.% and used i! % The res! *1 '6S 0e*0"e sa5 Tha! i! is ver5 e 0ensive %

4% Are S/RIRAM FI#RE LT. 0r*du)!s are readi"5 avai"a&"e in !he $arke!sR

4E ( P a g e

In!er0re!a!i*n KA JDS *1 !he )*nsu$er sa5s !ha! i! is easi"5 avai"a&"e in !he $arke! % IT had &ran)hes a"" *ver !he +*r"d % I! is easi"5 avai"a&"e in !he $arke!

6% .* 5*u !hink S/RIRAM FI#RE LT.%

are )*nsu$er 1irs! )h*i)e R 67 ( P a g e

In!er0re!a!i*n KA Yes I!s a!!ra)!ive and 0assi*na!e s!5"e i! +i"" &e)*$e !he 1irs! )h*i)e *1 !he user Ever5 )*nsu$er "ike i!s s!5"ish "**k and 1ea!ures%

;% .* S/RIRAM FI#RE LT.% 0r*vide g**d sa"es servi)e )*$0ared !* *!her R

6' ( P a g e

In!er0re!a!i*nKA D7 S *1 !he 0e*0"e sa5 !ha! i! 0r*vide g**d servi)e and i! is 0ure"5 sa!is1ied +i!h !he servi)e given !* !he )*$0an5

>% S/RIRAM FI#RE LT.% LT.% R

is )*s!"ier as )*$0ared !* *!her

!ha! 0r*vides sa$e

1ea!ures as S/RIRAM FI#RE LT.% : &u! s!i"" +h5 d* 5*u 0re1er S/RIRAM FI#RE

64 ( P a g e

aI S/RIRAM FI#RE LT.% &rand na$e &I #e!!er 1ea!ures )I U0da!ed Te)hn*"*g5 dI A"" !he a&*ve

In!er0re!a!i*n KA S*$e *1 !he user are used &e)ause i!s &rand na$e i!s &e!!er 1ea!ures i!s u0da!ed !e)hn*"*g5 i!s "**k and i!s 1ea!ure%

B% .*es a S/RIRAM FI#RE LT.%

)*$e +i!h reas*na&"e 0ri)eR

66 ( P a g e

Inter2retati"n ,) I!s high"5 &rand i$age i! +i"" )*$e in reas*na&"e 0ri)e sa!is1ied +i!h i!s 0ri)e and 4>S *1 !he 0e*0"e sa5 !ha! i! % D>S *1 !he 0e*0"e

>. I1 a S/RIRAM FI#RE LT.% Company "!!er4 4"me 1ea!ures: Cua"i!5 and 0ri)e as S/RIRAM FI#RE LT.% : +i"" u still g* 1*r SHRIRAM FIBRE LTD. ?

6; ( P a g e

Inter2retati"n,) >7S *1 !he user sa5 !ha! i! +i"" sa!is1ied +i!h !he 0resen! avai"a&i"i!5 *1 !he S/RIRAM FI#RE LT.% and >7 S *1 !he user sa5s !ha! i! had s*$e $*re 1ea!ures : enhan)e i!s servi)e Cua"i!5 and 0ri)e%

J% E )e0! S/RIRAM FI#RE LT.% aI Ti!an &I Fas!ra)k

5*u

0re1erred *!her #randsR

6> ( P a g e

)I M*!*r*"a dI O!hers

In!er0re!a!i*n KA 67S *1 !he users *!her !han S/RIRAM FI#RE LT.% g* 1*r Ti!an : 47S g* 1*r Fas!ra)k : 47 S g* 1*r Ti$e and *!her 67S g* 1*r *!her &rands%

E% ?i"" 5*u g* 1*r *!her &rand +i!h "ess 0ri)e and $*re 1ea!uresR

6B ( P a g e

In!er0re!a!i*nKA B6S *1 !he 0e*0"e sa5 !ha! 5es i! +i"" g* 1*r *!her +a!)h e )e0! !ha! S/RIRAM FI#RE LT.% 1*r "ess 0ri)e and $*re 1ea!ures +i"" *n"5 re"5 1*r S/RIRAM FI#RE LT.%% and !he res! 6DS *1 !he 0e*0"e sa5 !ha! i!

'7% /*+ d* 5*u ra!e !he a1!er sa"e servi)e *1 S/RIRAM FI#RE LT.%R aI Ver5 g**d &I G**d 6D ( P a g e

)I Nei!her g**d n*r &ad dI #ad eI Ver5 &ad

/ON/LUSION G**d Marke!ing ,i!i9ens A"" in a"": i! )an &e seen !ha! e!hi)a" issues in $arke!ing in !he )*n!e ! *1 deve"*0ing )*un!ries is high"5 sensi!ive !* )u"!ura": s*)ia" and e!hi)a" issues% 6J ( P a g e

The "arger issue is !hus n*! $ere"5 an *))iden!a" versus an *rien!a" *ne% F*r !he $arke!ing 1ra!erni!5 !* &e a g**d e!hi)a" )i!i9en: !he *nus "ie *n !he$se"vesA1*r indeed: $arke!ers have !* s!*0 indu"ging in une!hi)a" 0ra)!i)es and s!ar! res0e)!ing "*)a" $*res and va"ues% A"!h*ugh !*da5 n* *ne )an ign*re !he i$0*r!an)e *1 adver!ise$en!% In !his g"*&a"i9ed +*r"d adver!ise$en!s 0"a5 an i$0*r!an! r*"e *1 !he su))ess *1 an5 *rgani9a!i*n% These da5 a di11eren! se)!*r has deve"*0 !* hand"e !he adver!ising *1 !he )*$0an5 and a "*! *1 $*ne5 s0end *n !ha! se)!*r as seeing !he i$0*r!an)e *1 !his% One !he *ne hand +e a))e0!s !he i$0*r!an)e *1 adver!ising &u! *n !he *!her hand +e )an-! av*id i!s &ad i$0a)! *n !he s*)ie!5 and )u"!ure% .ue !* !he high )*$0e!i!i*n !*da5 )*$0anies are a))e0!ing )hea0 and une!hi)a" eCui0$en!s 1*r adver!ising% These ads give a +r*ng $essage !* !he s*)ie!5 and !* !he ne+ genera!i*n +h* are !he 1u!ure *1 !he u0)*$ing s*)ie!5% I1 !*da5 ne+ genera!i*n gains a +r*ng $*ra" va"ues and +r*ng $e!h*d *1 "iving !he5 +i"" har$ !heir hea"!h as +e"" as $en!a" ana"59ing 0*+er% And in 1u!ure !he5 +i"" ena&"e !* give righ! $essage !* !heir !rai!s% ?e have !* !hink a&*u! !his une!hi)a" 0r*&"e$ and !his +r*ng 0resen!a!i*n *1 &usiness% S* !ha! +e )an give a g**d e!hi)s !* *ur 5*ungers%

6E ( P a g e

;7 ( P a g e

;' ( P a g e

;4 ( P a g e

;6 ( P a g e

;; ( P a g e

FINDINGS
I! has &een )*n)"uded !ha! adver!ise$en! is ver5 e11e)!ive as 1ar as re)a"" *1 !he adver!ise$en! is )*n)ern and i! is ver5 e11e)!ive +a5 !* )rea!e !he a+areness *1 !he 0r*du)!% Adver!ise$en! has a g**d i$0a)! *n !he )*nsu$er &u! !heir rea)!i*n is n*! 0*si!ive 1*r !ha! &rand +h*se adver!ise$en! !he5 are +a!)hing as $a i$u$ *1 !he 0e*0"e are sa5ing !ha! !he5 1ee" urge !* have !heir 1av*uri!e and n*! !ha! +h*se adver!ise$en! !he5 are +a!)hing% Adver!ise$en! is n*! 0"a5ing !he e11e)!ive r*"e in )hanging )*nsu$er 0re1eren)e 1*r !he se"e)!i*n *1 &rand and is "**king "ess e11e)!ive !he )*nsu$ers% The $*s! in1"uen)ing 1a)!*r !as!e is 1*""*+ed &5 eas5 avai"a&i"i!5 3 &rand na$e% And !he "eas! va"ue is given !* adver!ise$en! as !he 1a)!*r !ha! in1"uen)es !he )h*i)e *1 &rand% I! has &een )*n)"uded !ha! is a$*ng !he $*s! 1av*uri!e &rand *1 )*nsu$ers 1*""*+ed &5 % S* is high"5 0re1erred &rand *1 s 1*r !he )*nsu$ers% *n 0ur)hase &ehavi*ur *1

;> ( P a g e

RE/OMMENDATION
A1!er )*$0"e!i*n *1 0r*2e)! *n Market Research in Refrigeration Oil : I +*u"d "ike !* give sugges!i*ns s* !ha! !he )*$0an5 )an $ee! !he s!uden! sa!is1a)!i*n and 0r*vide !he$ servi)e Cua"i!5 &5 !aking 1*""*+ing $easuresA '% Manage$en! sh*u"d &e 0*"i!e and )*ur!e*us% 4% Se""ing *1 e 0ired 0r*du)! sh*u"d &e av*ided% 6% Pr*du)! sh*u"d &e +eighed 0r*0er"5% ;% Ins!i!u!e sh*u"d +*rk *n re!urn and e )hange *1 da$ages g**ds%

;B ( P a g e

BIBLIOGRAPH0 $a+ B""64, The ,hanging Fa)e *1 Adver!isingK Sara!h5 In!egra!ed Marke!ing ,*$$uni)a!i*nK FI#RE LT.% &5 S/RIRAM &5 V Par!ha

;D ( P a g e

Prin)i0"es *1 Adver!ising 3 IM,K .un)an

&5 T*$

$b+

Ma#a;ine4 , Adver!ising E 0ressK Issue B QFune 477DA HI$0a)! *1 Surr*ga!e Adver!ise$en!s *n ,*nsu$er #u5ing #ehavi*urI HA ne+ Rea"$ in Adver!isingI Issue 'AFan 477BA E$*ARa!i*na" A00ea" in Adver!ising

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