Sustainable electric mobility and logistics impact in regional innovation and growth

Beja Case Study

September 2012

PART I - SUMMARY Scope Approach Objectives Results PART II - Questionnaire What is the focus? What are the objectives of the plan? What are the main actions planned? Funds to be used or sought for delivery Current status PART III - INTEGRATION Integration with sustainable energy action plan Baseline Emissions Inventory Measures Integration with BejaGlobal Integration with Air Quality Management Integration with EcoXXI commitments Infrastructures PART IV THE STRATEGY Model Scope Platform Analysis Innovation Dynamic Factors Reference Regions Key innovation measures analysis Measure1 - Employment in Science Measure2 - Promoting Lifelong Learning Measure3 - High Technology Job Growth Measure 4 Business Technological Level

4 4 6 7 8 10 10 11 11 12 12 14 14 14 18 20 21 23 23 30 30 30 31 31 32 33 34 35 35 36 37

Measure5 - Alternative to Public Spending on R&D Measure 6 - Attracting Private Investment PART V THE PLAN Introduction Framework Electric mobility model Model components Value chain (Services) Actors Charging network National Mobility Programme Charging network Sizing and location of charging points The EV Project envisages the installation of: Network Implementation Support measures Communication plan Framework Aims Positioning What is the desired perception? Critical factors and recommendations Part VI - Conclusions

38 39 41 41 43 45 45 46 46 47 48 49 49 50 68 69 71 72 76 76 76 77 77

PART I SUMMARY
Scope
Electric Vehicles in Urban Europe focuses on the development of integrated, sustainable strategies and dynamic leadership techniques for cities to promote the use of electric vehicles. Urban initiatives to encourage the public and business to use EV's will contribute to EU clean air and car fleets targets, making cities more attractive and competitive. Sustainable electric mobility and logistics impact in regional innovation and growth will exchange and disseminate solutions to key barriers such as public resistance, lack of infrastructure, rapid technology change and obsolete economic modelling. Cities, regions and countries are more interdependent than ever before and the challenges facing us require concerted action. URBACT programme will enable us to work together to identify and implement the best solutions for urban mobility while strengthening linkages across Europe. The EVUE project is focused on identifying and implementing the framework and infrastructure required that will enable electric vehicles to become the preferred mode of choice in urban areas. By directly targeting a major source of air and noise pollution in our cities, we hope to improve the lives of all citizens and ensure that urban areas mitigate their negative environmental impacts as efficiently as possible. Beja is reinventing itself as a service city, increasingly oriented towards the knowledge and sustainability economy. The Beja Global programme is part of that vision. Beja strategy aims at

reinforcing the local and regional policies to accelerate economic growth and employment generation. Sustainable mobility, including electric mobility and logistic, may operate, if combined with other innovation oriented measures, as a drive to establish a cluster of technology and knowledge based services. Additionally, sophisticated tourism is a key asset in the regions competitive offer, quiet and clean logistics and freight are relevant added-value for the regional strategy. Combined both impacts, as innovation drivers and environmental safety, electric mobility and logistic operates as a regional development asset. From regional innovation trends analysis, summarised below, high technology services were identified as a critical innovation factor to unlock regions economic growth potential. Operating as a potential driver in establishing a high-tech based mobility cluster, electric mobility and logistics contribute to attract high technology services. Therefore, advanced mobility and logistics may play an important role in contributing to unlock growth acceleration. In this document, a short description of Bejas strategy to achieve its vision is provided. Additionally, innovation factors and their interaction with expected impacts from investments in electric mobility and logistics is referred. Finally, the priority given to high technology services as result from establishing an advanced mobility cluster is commented on and justified. The city of Beja belongs to the region of the Baixo Alentejo in Portugal.

Figure 1- Location of Beja It has a population about 34,387. The income per capita is 19,038 /inh (2010 estimation). The functional geography of this city is evolving economic landscape (one of the highest concentration of public investment in Europe): greener energy; cleaner water; more sophisticated tourism; more sustainable agriculture; more creative innovation; more and better jobs and more opportunities for a healthier life-style.

Alentejo, Bejas region, is within the European top 10 in medium / high-tech indicators growth and agricultural area per capita; aggregated GAV growth potential is foreseen to be 70% for the next 2 decades; between 2010 and 2012 irrigation project of 100.000 km2 will be concluded as well as a new airport and highway access to deepwater port of Sines. The city of Beja leads the municipalities' community that covers the NUTIII PT181 and PT184 and aggregates the following municipalities: Aljustrel, Almodvar, Alvito, Barrancos, Beja, Castro Verde, Cuba, Ferreira do Alentejo, Mrtola, Moura, Odemira, Ourique, Serpa and Vidigueira. Accordingly, to the recently approved strategic planning options, the regional coordination intervention axes are defined as follows: Mobility and transportation Culture, arts and creativity Urban commerce and quality of life Territorial innovation

Approach
The internal combustion engine changed all aspects of city living. From expanding the urban footprint as new suburbs and regions were opened up through to new economic opportunities as people and goods could move more efficiently and effectively, it has impacted every aspect of our lives. The costs however, are only now being accounted for: air and noise pollution affect the health and well-being of our citizens as well as contributing to wider environmental issues such as global warming. Recent developments however with electric mobility offer an alternative that will address these negative externalities while maintaining our ability to travel and meet the needs of today. A significant contribution from establishing and advanced mobility and logistics, namely electric, in favouring key innovation drivers may be expected. Among those drivers, the offer of high technology services predominates. Such relation enables investment in electric mobility to act as a factor impacting on the regional innovative context. Such relation and impact may be establishing considering the following aspects: Proving the economic and technical viability of EVs in city logistics.

Developing and implementing a toolkit to evaluate healthy policies, to establish mechanisms of coordination with the neighbours, to identify necessary interventions and to select some strategic actions. Attracting innovative investments or entrepreneurship projects to be located in the Beja Region (Alentejo) namely in the field of advanced mobility. Demonstrating logistic solutions with the electric vehicle application to optimize urban logistic efficiency to improve transport flow management and reduce environmental impact in urban areas.

Objectives
As part of Bejas strategy in electric mobility and logistics, the following may play a key role: To attract innovative investments or entrepreneurship projects to the Beja Region (Alentejo) namely in the field of advanced mobility services. Demonstrate logistic solutions with the electric vehicle application to optimise urban logistic efficiency to improve transport flow management and reduce environmental impact in urban areas. Demonstrate under real life conditions the viability of innovative and integrated sustainable energy systems in different scenarios of urban sustainability. Elucidate the technical, economic and regulatory conditions under which energy saving methods and decentralized energy supply systems, mostly based on renewable energy, can be deployed and integrated into innovative energy management solutions for different urban areas in Europe. To have a real impact on the green economy, research in this field should no longer focus on electric vehicle technologies seen in isolation from the rest of the transport system: a massive introduction of the technology requires the availability of smart electricity grids and intelligent vehicle charging systems tailored to customers' needs. Lightweight materials for vehicle applications and socio-economic research are also among the issues included in this area. The local implementation of comprehensive energy supply solutions operators need quick access to a multitude of small, decentralized units via an intelligent energy management system. Currently, various concepts and systems are in use, others are under development.

Some prototypes are available but need to be applied and investigated under real world conditions. In particular to the sub-priority, Sustainable energy systems, and is closely linked to the following sections: Assessment of the state of the art of city freight movements and development of new governance models, based on real and close co-operation between public bodies, retailers and distributors. These can be used in order to deploy sustainable policies able to assure environmental improvements with economical sustainability. Demonstration of urban and logistics solutions with electric vehicle fleets with the aim to validate the feasibility of logistics solutions on the basis of electric vehicle applications. Demonstration of required ICT for final users and fleet managers. Assessment of public acceptance of demonstrated new delivery systems. Assessment of the impact on urban transport and delivery market such as size of deliveries, frequencies and vehicle types. Assessment of the impact on energy, environment, overall efficiency and cost.

Results
As part of Bejas strategy for the investment, entrepreneurship and development, electric mobility and logistics play a key role in achieving the following results: Access to innovation: by facilitating access to qualification, knowledge, mobility, technology transfer, financing/funding and access to networks, joint ventures, coinvestment and public initiatives. Economic efficiency: by scaling-up entrepreneurial projects, qualifying local market and local offer, aligning interests, improving entrepreneurial environment, reduce entrepreneurial risk and organise local clusters, namely under micro public-private partnership and a regional innovation platform; Attractiveness: to value local brands and territorial marketing, presence in keynetworks to attract capabilities, knowledge, technology and innovation.

Support to the direct external investment by facilitating the entrepreneurial, notably industrial, location processes and permit granting, assets acquisition and integration in local networks and partnerships, such as the ones led by public authorities, financial institutions, business associations or others. Support to entrepreneurship and small projects and investments, namely on the early stages, remarkably to senior professionals and life-long entrepreneurs.

PART II Questionnaire
What is the focus?
EVUE focuses on the development of integrated, sustainable strategies and dynamic leadership techniques for cities to promote the use of electric vehicles. Urban initiatives to encourage the public and business to use Electric Vehicles will contribute to EU clean air and car fleets targets, making cities more attractive and competitive. EVUE will exchange and disseminate solutions to key barriers such as public resistance, lack of infrastructure, rapid technology change and obsolete economic modelling. This project will look at how cities can develop integrated and sustainable strategies to increase the use of electric vehicles. This includes: Infrastructure requirements and options, especially in congested areas: e.g., on street vs. off street charging points, standard/fast/rapid charging, green energy. Policy framework: incentives, parking & congestion implications, modal shift. Marketing & Communication: education & raising awareness Sustainable mobility, including electric mobility and logistic, may operate, if combined with other innovation oriented measures, as a drive to establish a cluster of technology and knowledge base services

What are the objectives of the plan?

To attract innovative investments or entrepreneurship projects to get located in the Beja Region (Alentejo) namely in the field of advanced mobility services. Demonstrate logistic solutions with the electric vehicle application to optimize urban logistic efficiency to improve transport flow management and reduce environmental impact in urban areas. Demonstrate under real life conditions the viability of innovative and integrated sustainable energy systems in different scenarios of urban sustainability.

What are the main actions planned?

A previous evaluation study Creation of pilot network for electric mobility Introduction and operation of charging points in new and existing buildings Within the Implementation Phase of the project, partners exchange and work together in workshops, seminars, site visits, etc. Locally, partners meet and get contributions from their Local Support Group to produce Local Action Plans and develop useful recommendations for other cities, through: meetings on getting to know each other and methodology, exchange and mutual evaluation workshops, meetings about Local Action Plans, a workshop on social inclusion, the final conference. At the end of this phase, project conclusions are disseminated in the form of good practices, recommendations, etc.

Funds to be used or sought for delivery

The table below displays the measures to be implemented over the course of the project. These measures include the procurement, installation and assessment of the charging points, public and municipal fleets and private fleets.

MEASURES TO IMPLEMENT AS PART OF THE SUSTAINABLE ENERGY ACTION PLAN

2014

2015

2016

2017

2018

2019

2020

2021

2022

Mobilized investment (mostly structural funds) Implementation duration 12.855.613 64.278 Conclusion of charging points network 32.139 Procurement 19.283 Installation 12.855 Assessment 7.713.368 Public and municipal fleets 3.856.684 Procurement 2.314.010 Installation 1.542.673 Assessment 5.077.967 Support to private fleets including freights 2.538.983 Procurement 1.523.390 Installation 1.015.593 Assessment

Table 1- Structural funds foreseen investment

Current status
Beja is a medium-sized municipality located in the Alentejo region in Portugal. It is a partner in the ambitious national MOBI.E "Program for Electric Mobility in Portugal" which is implementing the electric mobility network. Beja sees electric vehicles contributing towards European energy targets, with the potential to make use of renewable energy sources and smart grids. The city is keen to develop understanding of how to adapt urban planning regulations to support EV infrastructure.

Figure 2 MOBI.E infrastructures in Beja

The shift to electric vehicles will involve all the citizens of Beja. To achieve this, a coordinated programme will need to be developed that creates visibility and awareness of EV's with supporting incentives to encourage the uptake and adoption of these new vehicles. The managing Authority is the Steering Committee and Regional Development (CCDR) Alentejo.

PART III INTEGRATION

Integration with sustainable energy action plan
Integrated planning is key concern of the municipality and involved stakeholders. Planning of electric mobility is seen as part of a broader integrated planning for city competitiveness, sustainability and attractiveness. Beja adhered to European Covenant of Mayors on the 4th of May 2010. Thus, the target of 20% CO2 reduction by 2020 is as assumed the commitment that drives energy sustainability related programmes, measures and strategies. Electric mobility and freight is part of such commitment.

Baseline Emissions Inventory

The Baseline Emission Inventory (BEI) is part of the Covenant of Mayors instruments. BEI main results are presented below. The BEI methodology included a foresight analysis under which long term energy demand forecast is proposed. Such prospective analysis allows dynamic parity assessment of sustainable energy action planned measures impacts.

Figure 3 Bejas energy demand by carriers foresight

Figure 4 Bejas energy demand per sector for 2010

Figure 5 Bejas total final energy demand and energy intensity forecast

Figure 6 Energy factor impact on local industrial competitiveness

Figure 7 Energy costs of street lighting impact on municipal budgets

Figure 8 Bejas mobility sector energy demand per added value of transportation services

Measures
Electric mobility planning is part of a broader integrated planning for competitiveness, attractiveness and sustainability. The considered Sustainable Energy Action Plan targets and measures are apparent on the tables below. The electric mobility and freight contribution to those targets is illustrated below among the other considered measures.

Table 2 Bejas energy sustainability targets for 2020

Table3 Bejas energy sustainability targets for 2020 contribution of planned measure

Table 4 Bejas energy sustainability targets for 2020 related investment per target sector

Table 5 Bejas energy sustainability targets for 2020 related investment per funding souce

Integration with BejaGlobal

The BejaGlobal programme for investment, entrepreneurship and developments mission is to operationalize attractiveness policies for innovation, economic environment enhancement, growth acceleration and job creation. The programme implementation is coordinated with Covenant of Mayors commitments and electric mobility and freight strategies. The coordination and implementation activities are shared under the structure apparent below.

Figure 9- Per capita GDP acceleration (100=baseline) vs. business spending in research and development

Integration with Air Quality Management

Air Quality improvement is a key benefit of electric mobility and fright. An advanced air quality management system will be available to assess those benefits. The system interface is illustrated below.

Figure 10- Per capita GDP acceleration (100=baseline) vs. business spending in research and development

Integration commitments

with

EcoXXI

The EcoXXI label marks the integrated urban sustainable management label standards. Beja was awarded with the EcoXXI standard. Both EcoXXI, SEAP and BejaGlobal strategies are integrated and impacts of electric mobility and fright are beneficial for all three.

Figure 11- EcoXXI label marking in Beja

Infrastructures
The electric vehicles charging infrastructure has been deployed accordingly to the plan in PART V and to the structural and municipal funding availability. The main charging stations location is as illustrated in figures below.

Pilot network of charge points for 2010-12

rea de carregamento: BEJA005 Parque de Materiais do Municpio Beja

0
MUNICIPAL PLAN FOR ELECTRIC MOBILITY

Slow charge point

BEJA
2010-12
Google Earth 2009

Fast charge point

Pilot network of charge points for 2010-12

rea de carregamento BEJA -004 Parque de Estacionamento da Piscina Coberta Beja

2
MUNICIPAL PLAN FOR ELECTRIC MOBILITY

Slow charge point

BEJA
2010-12
Google Earth 2009

2-Wheel charge point

Pilot network of charge points for 2010-12

rea de carregamento: BEJA001 Praa da Repblica Beja

2
MUNICIPAL PLAN FOR ELECTRIC MOBILITY

Slow charge point

BEJA
2010-12
Google Earth 2009

Fast charge point

Pilot network of charge points for 2010-12

rea de BEJAcarregamento: 003 Parque de Estacionamento IPB Beja

0
MUNICIPAL PLAN FOR ELECTRIC MOBILITY

Slow charge point

BEJA
2010-12
Google Earth 2009

Fast charge point

Pilot network of charge points for 2010-12

rea de carregamento: BEJA002 Parque de Estacionamento Av. Miguel Fernandes Beja

0
MUNICIPAL PLAN FOR ELECTRIC MOBILITY

Slow charge point

BEJA
2010-12
Google Earth 2009

Fast charge point

PART IV THE STRATEGY

Model
Achieving the considered results requires defining and intervention scope and exploiting a business support platform and promoting innovation factors as comment in this chapter.

Scope
The considered programme may operate in the following intervention scope: Sphere 1: entrepreneurial environment animation. Sphere 2: support to the location of entrepreneurial projects. Sphere 3: reinforcement of local clusters. Sphere 4: global competitiveness strategic repositioning. This framework is relevant to attract and consolidate an advanced mobility services cluster.

Platform
The considered programme may operate by exploiting a shared business platform which may be active on the following areas: Share infra-structure management such as industrial parks or technology hubs. Common presence management in international high profile events. Support to oriented territorial marketing interventions. Technological consulting and support to the entrepreneurial environment. Regional partnership and innovation platform animation. Entrepreneurial performance monitoring Dissemination of investment opportunities.

Analysis
Sustainable mobility, including electric mobility and logistic when combined with other innovation oriented measures, operates as a drive to establish a cluster of technology and knowledge base services. From regional innovation trends analysis, summarised in the present chapter, high technology services were identified as a critical innovation factor to unlock regions economic growth potential. Operating as potential driver in establishing a high-tech based mobility cluster, electric mobility and logistics contribute to attract high technology services. Therefore, advanced mobility and logistics may play an important role in contributing to unlock growth acceleration as high-tech services are favoured. An analysis to assess impact of advanced mobility in growth acceleration is proposed. The key aspect in the proposed analysis is establishing a relation between a given set of innovation factors and the expected impacts of advanced mobility. In general, by favouring these factors, advanced mobility contributes to unlock regional innovation potential and, specifically, by contributing to enhance critical drivers it operates as drivers for economic growth.

Innovation Dynamic Factors

The considered programme may result in promoting the following innovation factors: Dynamic innovation factors behaviour are analysed in this chapter on the point of view of their impact on the economic growth acceleration. Proposed integrated public policies can contribute to strengthening these factors and enhanced those impacts. Integrated public policies, when favouring the development of advanced mobility services, organised as a cluster, transversely affect some of the dynamic innovation factors and tend to cause economic growth acceleration as shown from Bejas regions key indicators, as follows. Considered innovation paradigm assesses six dynamic innovation factors and the corresponding key-indicators: Factor: knowledge Indicator: research and development; Factor: qualification Indicator: skills training; Factor: technology Indicator: transfer; Factor: mobility Indicator: cross-sectoral and trans-regional; Factor: investment Indicator: financial mechanisms, resources; Factor: initiative Indicator: entrepreneurship, business expansion. The key-indicators selected represent the following groups:

Figure 2- Key-indicators and factors

Reference Regions
The following table shows a selected set of regions which share similar development baselines with Alentejo (NUTII Region). Considered reference regions are located in following EU member states: Czech Republic, Greece, Spain, Latvia, Hungary, Poland, Portugal and Slovakia.
cz02 Stredn Cechy cz03 Jihozpad cz04 Severozpad cz05 Severovchod cz07 Stredn Morava cz08 Moravskoslezko gr11 Anatoliki Makedonia, Thraki gr13 Dytiki Makedonia es43 Extremadura lv Latvia hu21 Kzp-Dunntl

pl11 Ldzkie pl21 Malopolskie pl22 Slaskie pl31 Lubelskie pl32 Podkarpackie pl4 Plnocno-Zachodni pl5 Poludniowo-Zachodni pl6 Plnocny pt11 Norte pt16 Centro (PT) pt18 Alentejo sk02 Zpadn Slovensko sk04 Vchodn Slovensko

Table 1- Reference regions

Key innovation measures analysis

A number of competitiveness and innovation measures are considered in the present study to enable assessing both relations: How an advanced mobility and logistics attraction may be favoured by combining innovation measures; Once established, how an advanced mobility and logistics may operate in contributing to achieve economic growth and acceleration. For each one of the proposed measures, key trend data on innovation drivers is analysed to understand those relations and predict qualitative impacts from advanced mobility and logistics on economic acceleration

Measure1 - Employment in Science

Alentejo presented a relatively stable share of employment in science and technology last years. Significant impacts of this measure on the economic growth acceleration may be expected (red dashed line). Funding R&D projects involving advanced mobility services, organised as a cluster, is highly recommended.
Acelerao do PIB v.s Recursos Humanos em Cincia e Tecnologia ( T)
600
Plnocno-Zachodni Poludniowo-Zachodni

500
Latvia

Zpadn Slovensko

400
Severovchod

Slaskie

300
Plnocny

Malopolskie

Extremadura

Jihozpad

Ldzkie Stredn Morava

Norte

200
Dytiki Makedonia
Podkarpackie

Lubelskie

Alentejo

100

Vchodn Slovensko

Severozpad

Anatoliki Makedonia, Thraki Centro (PT) Kzp-Dunntl

Stredn Cechy

0 -10 -8 -6 -4 -2 0 2 4 6 8 10 12

Figure 2 - Per capita GDP acceleration (100=baseline) vs. the variation of human resources employed in science and technology variation

Measure2 - Promoting Lifelong Learning

Alentejo presented a relatively high growth of lifelong learning actions last years. Moderate impacts on economic growth acceleration may be expected (red dashed line). Integrate more effective LLL actions with advanced mobility and logistic services, as cluster of activities, is recommended.

Acelerao do PIB v.s Participao em Aprendizagem ao Longo da Vida (T)

600
Plnocno-Zachodni Poludniowo-Zachodni

500
Latvia

Zpadn Slovensko

400
Severovchod Jihozpad

300

Extremadura

Malopolskie Slaskie Plnocny

Ldzkie

200
Stredn Morava Dytiki Makedonia
Podkarpackie Lubelskie

Norte

100
Anatoliki Makedonia, Thraki Severozpad Stredn Cechy
Kzp-Dunntl

Alentejo Vchodn Slovensko Centro (PT)

0 0

10

15

20

25

30

Figure 3 - Per capita GDP acceleration (100=baseline) vs. the number of lifelong learning actions variation

Measure3 - High Technology Job Growth

Alentejo ranks in first among the reference regions in medium and high technology employment growth. Significant impacts on economic growth acceleration are expected. Emerging economic sophistication opens new local market opportunities for advanced mobility and logistic services cluster location success.

Acelerao do PIB v.s Emprego em Manufactura de Mdia-Alta e Alta Tecnologia (T)

600
Plnocno-Zachodni Poludniowo-Zachodni

500

Latvia Zpadn Slovensko

400
Malopolskie Slaskie
Plnocny

Severovchod Extremadura Jihozpad

300

Ldzkie

200
Dytiki Makedonia Podkarpackie

Norte Stredn Morava

Vchodn Slovensko Stredn Cechy Centro (PT)

100

Lubelskie

Alentejo Anatoliki Makedonia, Thraki

Severozpad

0 -15 -10 -5 0 5 10 15 20

Figure 4 - Per capita GDP acceleration (100=baseline) vs. the medium-high technology industrial employment level variation

Measure 4 Business Technological Level

Alentejo still not well ranked in high tech services. High tech services scarcity may compromise growth acceleration as positive significant impacts from their availability may be expected. Advanced mobility services, when organised as a cluster including high technology services, are critical to growth acceleration as strongly related to high tech services availability.

Figure 5 - Per capita GDP acceleration (100=baseline) vs. the high technology services employment level

Measure5 - Alternative to Public Spending on R&D

Alentejo ranks in average position among reference regions when it comes to public spending in R&D. No significant direct impact from public R&D funding in growth acceleration may be expected even if some impact in growth is admitted. Creative services cluster are an appealing alternative for public funding.

Acelerao do PIB v.s Despesas Pblicas em Investigao e Desenvolvimento (Tm)

600
Plnocno-Zachodni Poludniowo-Zachodni

500
Zpadn Slovensko

Latvia

400
Severovchod
Slaskie

300
Plnocny

Jihozpad

Extremadura
Ldzkie

Malopolskie

200
Stredn Morava Dytiki Makedonia Podkarpackie

Norte

100

Vchodn Slovensko
Severozpad

Lubelskie Alentejo Kzp-Dunntl

Anatoliki Makedonia, Thraki Centro (PT)

0 -60 -40 -20 0

Stredn Cechy

20

40

60

Figure 6- Per capita GDP acceleration (100=baseline) vs. the public spending in research and development

Measure 6 - Attracting Private Investment

Differently from public, Alentejo ranks lows in private spending in R&D. Significant impacts on economic growth acceleration are expected. Advanced mobility cluster may play significant role to induce business investment in R&D as demand on innovation is be expected to growth and economy to accelerate.

Acelerao do PIB v.s Despesas Privadas em Investigao e Desenvolvimento (Tm)

600
Plnocno-Zachodni Poludniowo-Zachodni

500

Latvia

Zpadn Slovensko

400
Severovchod Slaskie 300 Extremadura Plnocny
Ldzkie Malopolskie

Jihozpad

200

Norte Stredn Morava

Podkarpackie Dytiki Makedonia Lubelskie 100 Alentejo Vchodn Slovensko Anatoliki Makedonia, Thraki Centro (PT) Kzp-Dunntl Stredn Cechy Severozpad

-30

-20

-10

10

20

30

40

50

Figure 7- Per capita GDP acceleration (100=baseline) vs. business spending in research and development

PART V THE PLAN

Introduction
Portugal intends to position itself as a trail-blazer as regards the adoption of new mobility models which are sustainable from an environmental perspective and which can optimize the rational use of electrical energy, taking advantage of generation from renewable sources and, finally which fit in with the working rhythm and development of cities. The strategy adopted is based on four key areas: business model, infrastructure, incentives and communication; and electric vehicles. As regards the business model, there is a commitment to defining and integrating several layers of electric mobility to which various actors correspond that each add specific value.

Mobi.E Model
The Mobi.E model will be based on an innovative information system which will allow the interaction of energy commercialisers, charging area operators and users of electric vehicles, as well as the entity managing the whole system.

In terms of infrastructure it is intended to create a wide-ranging network of charging areas nationwide. It was decided to launch a pilot network forthwith in 25 municipalities which will be complemented by 2015 and which allow the testing and validating of electric mobility solutions, creating a dynamic laboratory for trying out solutions nationwide. As far as the incentives and communication are concerned, it is sought to create conditions to attract users to electric mobility, namely by way of an incentives package which sets it apart from other mobility modalities and also through a communication strategy focused on the benefits to users. Both the incentive measures and the communication plan will be carried out on a national and municipal basis. Finally, it is intended to stimulate the electric vehicle market and promote the electrification of public vehicle fleets. This key area is mainly of a nationwide nature. Self-evidently, the strategy has a materialization space in which the municipalities are important offshoots; hence, the 25 local governments which belong to the pilot network have assumed the drawing up of Municipal Plans for Electric Mobility (PMME) whose implementation horizon is between 2010 and 2015. This is the case of Beja too. In the present context a Municipal Electric Mobility Plan is taken to mean a document setting out and scheduling the promotion, incentive and implementation actions re. Electric mobility in the municipality, remaining consistent with the national guidelines and the specific local aspects, including the following content: Vision; charging network; Incentive measures; Communication plan; Network implementation plan; Monitoring plan. The framework for drawing up the PMME was characterized by a great diversity of realities deriving from a universe of 25 municipalities of heterogeneous dimensions and nature, in addition to a timeframe available for carrying out the works limited to a mere three months. Furthermore, it is important to ensure the coherence of the national network which entailed a concern for homogeneousness in terms of the methodological framework to be adopted, as well as in the actual proposals to be included in each of the PMME. In this context, a pragmatic objective-oriented methodology was adopted in which the municipalities could benefit from the support of a public higher education institution, to be precise, Minho University. The technical team appointed by the municipality of Beja to assume responsibility for drawing up the PMME put all its endeavours into this task, bearing out the high level of commitment of the Local Government view of the complexity and objective deadlines.

Framework
The National Energy Strategy approved by the Portuguese Government by way of Cabinet Resolution no.169 enacted on October 24th 2005, sets out the bases for energy policy in Portugal. In the context of its direction as regards energy efficiency, the National Action Plan for Energy Efficiency was subsequently approved Portugal Efficiency 2005 by Cabinet Resolution no.80 enacted on May 20th 2008. This Plan encompasses a broad range of programmes and measures regarded as vital for Portugal to be able to achieve, and even surpass, the aims set out in the context of EC Directive 2006/32 issued by the European Parliament and Council on April 5th as regards efficiency in the final use of energy and energy services. In the context of the implementation of the National Action Plan for Energy Efficiency it is intended to position the country as pioneering as regards the adoption of new models for mobility which are environmentally sustainable and which can exploit the relationship with the electric network and the integration with cities. To this end, it is necessary to create conditions to massify the electric vehicle, ensuring an infrastructure which is appropriate for the evolution in the no. of electric vehicles and the development of a service model which allows any citizen or organization access to each and every electric mobility solution supplied by any electric vehicle manufacturer. To achieve these objectives it is necessary to carry out complex implementation and preparation work based on the definition of business and service models and concepts for the various parties concerned, on the definition of the appropriate legal and regulatory framework as well as on the development of technical solutions for the charging management system and points network. In this context the following was approved by way of Cabinet Resolution no.20 enacted on February 20th 2009: 1 - To create the Electric Mobility Programme in Portugal whose objective is to introduce and massify use of the electric vehicle. 2 To determine that the Electric Mobility Programme in Portugal should be run by a department in the context of the Ministry for the Economy and Innovation whose mission is based on the following essential objectives: Definition of the legal and regulatory framework appropriate for full implementation of the Electric Mobility Programme in Portugal;

Definition of the implementation model for the Electric Mobility Programme in Portugal in its various constituent aspects, namely: Definition of the service, business and implementation model; Definition of the pilot network and its industrial components; Definition of the management and coordination of the implementation of the Electric Mobility Programme in Portugal; Definition of the forms of financing; Development of the technical solutions required to implement a points network and charging management system for electric vehicles. Definition of the work plan, activities and deadlines, the actors involved and responsibilities; Definition and implementation of the communication plan geared towards the different parts involved on the supply side and/or demand side in Portugal and abroad and promotion to potential investors. By way of Cabinet Meeting no.81 enacted on September 7th 2009 the Government decided to set the strategic objectives of the Electric Mobility Programme, to define its basic underlying principles, to approve the Electric Mobility model, to establish the Programme stages, to define incentive measures for the adoption of electric mobility and to promote massification of the use of the electric vehicle. As regards the strategic objectives of the Electric Mobility Programme the following priorities were established: To speed up the electric vehicle adoption process and allow the gradual conversion of the no. of cars; To incentivise the creation of attractive conditions for investment in Portugal of production and development activities for products related with electric mobility, promoting Portuguese innovations and technologies; To ensure the contribution to meeting the objectives of the Kyoto Protocol, promoting the use of renewal energies in mobility. The basic principles underlying the Programme are the following: The electric mobility model will be particularly focused on users, ensuring fairness and universality for them as regards the access to charging, regardless of the

commercialiser chosen and ensuring the technical interoperability conditions between the various vehicle models and brands, batteries and charging systems; The electric mobility market must ensure attractive conditions for the entry of various companies onto the market, promoting free competition; The use of energy from renewable energies will be prioritised, namely by taking advantage of the wind capacity in off peak periods, benefitting from the decentralised production mechanisms in urban environments and anticipating the integration with intelligent energy networks based on a bi-directionality rationale.

Electric mobility model

Model components
The Portuguese electric mobility model envisages and encompasses the following components: Vehicles mobility component which must be endowed with interaction capacities with the electrical network; Batteries components which store electrical energy and allow vehicle operation; Charging points infrastructure which allows the interface between the electrical network and the vehicles, charging their batteries; Electricity Commercialiser for electric mobility the agent legally qualified to this end; Services (in addition to the basic charging service) association of potential services like parking, financial solutions, vehicle and battery leasing; Management system carries out the management of various flows (information, energy and financial) associated with vehicle charging, ensuring the technological compatibility between the various infrastructures and electric mobility services and ensuring a national charging network accessible to any electric vehicle user.

Value chain (Services)

The value chain for electric mobility encompasses the following activity types to which services correspond: Network installation and maintenance which includes normal charging points (namely, slow) and rapid charging points; Charging service related with the making available of electricity to electric mobility as well as the necessary infrastructure operation; Commercialisation of electricity which corresponds to the wholesale purchase and retail sale of electrical energy for supplying electric vehicle users with a view to charging the respective batteries at the charging points integrated in the electric mobility network; Rendering of other services associated with electric mobility (parking, financing solutions, leasing vehicles and batteries etc.).

Actors
The model includes the following type of actors on the electric mobility market: Charging point operators: responsible for the installation, making available, operation and maintenance of charging points for public or private access, part of the electric mobility network; Electricity commercialisers for electric mobility: responsible for the wholesale purchase and retail sale of electrical energy for supplying electric vehicle users with a view to charging the respective batteries at the charging points integrated in the electric mobility network; Electric mobility network operations manager: carries out the management of various flows (information, energy and financial) associated with vehicle charging, ensuring the technological compatibility between the various infrastructures and electric mobility services and ensuring a national charging network accessible to any electric vehicle user.

Charging network
The main characteristics are presented of the national charging network for electric mobility: Access The charging infrastructure for electric vehicles includes the following space types in terms of the accessibility thereof; - Public spaces for public access: this includes the charging points available on the public highway and the public car parks run or otherwise by private entities; - Private spaces for public access: this includes those places which are private but with public access, for example, the private car parks, shopping centres and service areas; -Private spaces for public access: this includes parking spaces in residential garages (condominiums or private) and companies. Charging type As regards the charging types to be provided these include: -Normal charging points generally located on the public highway and in public or private car parks or areas with public access in addition to those located in residences and in companies, allowing the complete charging of a battery typically in around eight hours; -Rapid charging points generally located at service stations along the main road systems and at other strategic locations allow charging in around twenty to thirty minutes. Electric Mobility Programme Stages Three stages are foreseen, namely: -Pilot stage The pilot charging network is of an experimental nature and it seeks to validate service and business technological solutions so as to attract constructors for vehicle testing, different motorisations, means of storage and energy charging. At this stage normal charging solutions are prioritised, ensuring access to multiple commercialisers of electricity for electric mobility.

-Growth stage and consolidation stage. After the validation of solutions and models, the growth stage and consolidation stage will seek to respond to the different market demands, expanding network coverage and progressively integrating the bidirectionality trends associated with intelligent networks. At these stages it is assumed that the infrastructure will have the capacity to integrate the various components, allowing the existence of an integrated charging infrastructure network nationwide. With the emergence of intelligent networks and bidirectional charging technologies, it is envisaged that both at public spaces and at private spaces these adoptions will be adopted, thereby enabling not only the purchase but also the sale of electricity stored in the vehicle batteries.

National Mobility Programme

The Vision underlying the National Electric Mobility Programme is the positioning of Portugal as a trailblazer as regards the adoption of new mobility models which are sustainable from an environmental perspective and which can optimize the rational use of electrical energy, taking advantage of the energy produced from renewable sources. At the territorial level of the municipalities, their cities aspire to be - and to be recognised as more sustainable urban areas, unpolluted and with little noise, where individuals, families and companies can enjoy a lower mobility bill deriving from the possibility of adopting the electrical alternative. This vision is shared by the municipalities adhering to the pilot stage, including Beja. The vision stated is consistent with the national policies in place, to wit the following: National Energy Strategy and National Action Plan for Energy Efficiency (PNAEE); National Plan for Climate Alterations (PNAC); National Sustainable Development Strategy (ENDS); National Programme for the Territorial Organisation Policy (PNPOT); Strategic Transport Plan (PET).

Charging network
Sizing and location of charging points
The vehicle battery charging network will perhaps by the most visible element of the Municipal Plans for Electric Mobility. Its sizing is currently still an exploratory exercise since there is no historic data, the potential electric vehicle user profile has not been defined, there are no reliable projections of the availability of electric vehicles and, finally, it is not precisely known at what rate battery technology will evolve. It is this backdrop which turns the project into an experimental exercise with a pilot stage to which those municipalities have signed up which wish to be at the vanguard. A careful analysis of the international experiences both in Europe and the United States of America reveals that there is still no theoretical framework for the sizing of charging networks for electric vehicles. The known initiatives have systematically taken on an experimental or pilot nature and they seek to create the conditions to attract users to this new modality which is mobility, thereby improving the adoption curve. It is estimated that this will be the scenario until around 2015 and it may subsequently be possible to develop sizing and projection models based on demand-supply rationales. From this perspective, it was decided to select an international pilot initiative based on which charging point coverage ratios could be adopted, making the necessary adaptations, namely in line with the motorisation rate. The pilot charging network foreseen for Portugal has the specific aspect of assuming a national context, materialised by way of 25 municipal networks, setting it apart from the majority of international European initiatives which are focused on a single city. It was thus sought to adopt a multi-city initiative, having identified the ECOtality EV Project in the USA. The EV Project is one of the most complete initiatives known for the provision of a charging network and for studying the electric mobility theme. It was created in August 2009 with a budget of over 200 million dollars, having benefitted from financing from the US Federal Government (U.S. Department of Energy) of around 100 million. In the context of this project, domestic and public charging points will be installed at 11 cities in 5 US states: Arizona (Phoenix and Tucson), Washington (Seattle), Oregon (Portland, Salem, Corvallis and Eugene), California (San Diego) and Tennessee (Nashville, Chattanooga and Knoxville). One of the EV Project partners is Nissan which will supply 4700 Nissan Leaf electric vehicles. With the authorisation of the owners, the people responsible for the project will gather and

analyse data to evaluate the efficiency of the new charging infrastructure. The collection stage will take 2 years after which there will be a year of analysis and conclusions so that in late 2013 the terms can be defined for launching electric mobility right across the US.

The EV Project envisages the installation of:

4,700 Level 2 charging points (slow charging at 220V, SCP) in residences; 6,250 Level 2 charging points (SCP) at public access locations; 260 Level 3 charging points (rapid charging, RCP). For the purposes of determining the pilot project ratios, the residential points are not considered whose objective in the US study is merely to create charging monitoring stations. The ratio calculated is around 1.15 SCP/1000 inhab., constituting a ratio of 1 RCP to every 24 SCP. In the Portuguese case, the network was sized for a horizon year of 2015. Hence, the population was projected for each of 25 municipalities of the national network for 2015, having applied the coverage ration calculated above, adjusted in line with motorisation rate differences.

The Regional Charging Point

The following section will include tables containing information on the regional charging network and maps showing where the charging points are to be located. The areas covered are Beja, Beringel, So Matias, Nossa Senhora das Neves, Salvada and Albernoa.

Charging network in Beja

Public charging network 2010-12

City / Town / Area Beja Total

Charging areas network 2010-12

P.C.L. 10 10

2 wheels 4 4

P.C. 10 10

City / Town / Area Beja

Code

Loading area

P.C.L. 10

P.C.R. 4 2 0

BEJA-001 BEJA-002

Praa da Repblica (Republic Square) Parque de Estacionamento Miguel Fernandes (Miguel Fernandes Parking Lot)

2 2

BEJA-003 BEJA-004

Parque de Estacionamento IPB (IPB Parking Lot) Parque de Estacionamento Beja Parque Hotel (Beja Hotel Parking Lot)

2 2

2 0

BEJA-005

Parque de Materiais Municipal (Municipal Parking Lot)

Pilot network of charge points 2010-12

City / Town / Area Beja

Code BEJA-001 Name Address GPS

Loading area Praa da Repblica (Republic Square) Praa da Repblica N38 056.69, W7 5154.51 Parque de Estacionamento (Parking Lot) Avenida Miguel Fernandes N38 054.04, W7 520.66 IPB (IPB Parking Lot) Parque de Estacionamento IPB Rua Pedro Soares GPS N38 047.83, W7 5221.23 Piscina Coberta (Indoor Pool) Parque de Estacionamento Rua 1 de Maio GPS N38 039.10, W7 5228.32 Parque de Materiais do Municpio
(Municipal Parking Lot)

P.C.L. 2

2 wheels 2

Beja

BEJA-002

Name Address GPS

Beja

BEJA-003

Name Address

Beja

BEJA-004

Name Address

Beja

BEJA-005

Name

Address GPS

Variante de Beja IP8. EN260 N38 135.63, W7 522.77

Public charging network 2010-15

City / Town / Area Beja Beringel So Matias Nossa Senhora das Neves Salvada Albernoa Total

P.C.L. 19 2 2 2 2 2 29

P.C.R. 1 0 0 0 0 0 1

P.C. 20 2 2 2 2 2 30

Charging areas network 2010-15

City / Town / Area Beja

Code

Loading area

P.C.L. 19

P.C.R. 1 0 0 0 0 0 0 1 0 0 0 0

BEJA-001 BEJA-002 BEJA-003 BEJA-004 BEJA-005 BEJA-011 BEJA-012 Beringel BERG -006 So Matias SMAT -007

Praa da Repblica (Republic Square) Parque de Estacionamento Miguel Fernandes (Miguel

Fernandes Parking Lot)

3 4 2 2 4 4 (Alentejana 0 2

Parque de Estacionamento IPB (IPB Parking Lot) Parque de Estacionamento Beja Parque Hotel (Beja
Park Hotel Parking Lot)

Parque de Materiais Municipal (Municipal Parking Lot) Casa da Cultura (House of Culture) Cooperativa Cooperative) Largo do Rossio (Rossio Square) Proletrio Alentejana

2 2

Largo Central (Central Square)

Nossa Senhora das Neves NSNV -008 Salvada SALV -009 Albernoa ALBN -010
Pilot network of charge points 2010-15

2 Rua Catarina Eufmia (Catarina Eufmia Street) 2 2 Junta de Freguesia (Parish Council) 2 2 Largo da Liberdade (Liberty Square) 2

0 0 0 0 0 0

City / Town / Area Beja

Code BEJA-001 Nome Endereo GPS

Loading area Praa da Repblica

P.C.L.

P.C.R. 0

(Republic

Square)
Praa da Repblica N38 056.69, W7 5154.51 Parque de Estacionamento (Parking Lot) Avenida Miguel Fernandes N38 054.30, W7 5159.94 IPB (IPB Parking Lot) Parque de Estacionamento IPB Rua 1 de Maio N38 047.15, W7 5228.19 Beja Parque Hotel (Beja Park Hotel Parking Lot) Parque de Estacionamento Rua 1 de Maio N38 036.47, W7 5225.08 Parque de Materiais do Municpio (Municipal Parking Lot) Variante de Beja IP8. EN260 N38 136.47, W7 521.09 Beringel Largo do Rossio (Rossio Square) N38 322.60, W7 596.79 So Matias Largo Central (Central Park) N38 633.20, W7 5123.53 Nossa Senhora das Neves Rua Catarina Eufmia (Catarina Eufmia Street) N38 118.30, W7 4841.37 Junta de Freguesia (Parish Council) Praa 5 de Outubro 2 0 2 0 2 0 2 0 2 0 2 0 4 0

Beja

BEJA-002

Nome Endereo GPS

Beja

BEJA-003

Nome Endereo GPS

Beja

BEJA-004

Nome Endereo GPS

Beja

BEJA-005

Nome Endereo GPS

Beringel

BERG-006

Nome Endereo GPS

So Matias

SMAT-007

Nome Endereo GPS

Nossa Senhora das Neves

NSNV-008

Nome Endereo GPS

Salvada

SALV-009

Nome Endereo

GPS Albernoa ALBN-010 Nome Endereo GPS Beja BEJA-011 Nome Endereo GPS Beja BEJA-012 Nome Endereo GPS

N37 566.21, W7 4630.00 Albernoa Largo da Liberdade (Liberty Square) N37 5140.28, W7 5728.03 Casa da Cultura (House of Culture) Rua Lus de Cames N38 039.97, W7 5137.13 Cooperativa Proletrio Alentejana (Alentejana Cooperative) Largo dos Duques N38 051.75, W7 5143.54 0 1 4 0 2 0

10 0

Public charging network 2010-12 Municipal coverage

999

Slow charge points Fast Slow charge points

MUNICIPAL PLAN FOR ELECTRIC MOBILITY BEJA 2010 -12

999

BEJA-005

BEJA-001

BEJA-003 BEJA-002

BEJA-004

Charging areas - Beja 2010-12

AAA-999

City coverage Charging area

MUNICIPAL PLAN FOR

ELECTRIC MOBILITY BEJA 2010 -12

BEJA-p01

BEJA-p04

BEJA-p03

BEJA-p05

BEJA-p06

Potential charging areas of private initiative Beja

BEJA-p99

City coverage Charging area

MUNICIPAL PLAN FOR ELECTRIC MOBILITY BEJA 2010 -15

2 0

2 0

19 1

2 0

2 0

Public charging network 2010-15

999

MUNICIPAL PLAN FOR ELECTRIC MOBILITY BEJA 2010 -15

Municipal coverage Slow charge points

999

BEJA-012

BEJA-011

Public charging network 2010-15

AAA-999

MUNICIPAL PLAN FOR ELECTRIC MOBILITY BEJA 2010 -15

Municipal coverage City coverage

BERG-006

Public charging network 2010-15

Municipal coverage - BERINGEL

AAA-999

MUNICIPAL PLAN FOR ELECTRIC MOBILITY BEJA 2010 -15

Slow charge points Fast charge points

SMAT-007

Public charging network 2010-15

Municipal coverage S. Matias Slow charge points Fast charge points BEJA 2010 -15 MUNICIPAL PLAN FOR ELECTRIC MOBILITY

AAA-999

NSNV-008

Public charging network 2010-15 Municipal coverage - N S Neves

MUNICIPAL PLAN FOR ELECTRIC MOBILITY
AAA-999

Slow charge points

BEJA 2010 -15

Fast charge points

SALV-009

Rede pblica de carregamento 2010-15 Public charging network 2010-15

Municipal coverage - Salvada

AAA-999

MUNICIPAL PLAN FOR ELECTRIC MOBILITY BEJA 2010 -15

Slow charge points Fast charge points

ALBN-10

Public charging network 2010-15 Municipal coverage - Albernoa

MUNICIPAL PLAN FOR ELECTRIC MOBILITY
AAA-999

Slow charge points

BEJA 2010 -15

Fast charge points

Network Implementation
The Municipal Plans for Electric Mobility will have an implementation time horizon which starts in the second half of 2010 and continues to 2015. The initial charging network implementation stage - corresponding to the pilot network and called the Mobi.E network starts in 2010 and continues until late 2011 after which there will be an analysis period in 2012 and then a network expansion period will commence until 2015. Subsequently, the implementation plan for the charging network in Beja is presented including: The identification of the different stages, number of charging points, promoter, implementation model and estimated Investment value. The implementation schedule during the 2010-15 period. For the purposes of estimating investment, the following unit values were assumed which include the equipment and their installation: Slow charging point: 3,000 ; Rapid charging point: 30,000 . IMPLEMENTATION PLAN FOR NETWORK CHARGING
Phase I II III IV MOBI.E Expansion City of Beja Expanding rural parishes I Expanding rural parishes II

Description

PCL 10 9 4 6

PCR 0 1 0 0

Promoter MOBI.E Municipal Company City Hall City Hall

Deployment model
central funding Grant municipal investment municipal investment

Investiment 30 K 57 K 12 K 18 K

2010 - 15

29

117 K

Schedule | investment
Phase 2010 2011 2012 2013 2014 2015

Time

Investment k PCL/ PCR

15.0 5/0

15.0 5/0

Time II Investment k PCL/ PCR 45.0 5/1 6.0 2/0 6.0 2/0

Time III Investment k PCL/ PCR 6.0 2/0 6.0 2/0

Time IV Investment k PCL/ PCR 12.0 4/0 6.0 2/0

Investment k PCL/ PCR

15.0 6/0

15.0 5/0

45.0 4/1

12.0 4/0

12.0 4/0

18.0 6/0

Support measures
The National Electric Mobility Programme includes, from the outset, incentives of a fiscal nature which are applied to the acquisition of electric vehicles, others being expected at different levels. Self-evidently, these are advantages which will transversally benefit all national citizens, companies and institutions. As regards the municipality of Beja, in addition to a charging network, the electric mobility promotion plan includes and incentives programme so as to make the acquisition and use of electric vehicles attractive. The proposed portfolio of incentive measures fits into a homogeneous, consistent framework in terms of the national network (resulting from the integration of the municipalities networks), a crucial pre-requisite for the usability and readability of the system by the electric vehicle user. It is intended to avoid incentive schemes which differ greatly from municipality to municipality which could confuse the user and, in the final analysis, diminish project credibility. This section presents the characterisation of the incentive measures to be adopted by the municipality of Beja.

MUNICIPAL PLAN FOR ELECTRIC MOBILITY

MOBI.E ELECTRIC MOBILITY BEJA 2010-15

INCENTIVES MEASURES Measure: Total or partial exemption from parking charge. Description: Duly identified electric vehicles may park freely without paying or, alternatively, only during some periods (partial exemption. Benefits (positive impact): A lower parking cost may contribute to the adoption of electric vehicles. Costs (negative impact): Loss of revenue in those cases where some paid parking spaces have to be removed. MOBI.E ELECTRIC MOBILITY BEJA 2010-15

MUNICIPAL PLAN FOR ELECTRIC MOBILITY

INCENTIVES MEASURES Measure: Fleet renovation programmes with electric vehicles. Description: The adoption of electric vehicles in the fleet renovation programmes for municipal companies and services. A percentage of electric vehicles is typically defined to be applied to the new acquisitions. Benefits (positive impact): Reduction in emissions of those pollutants associated with the transport system, having direct consequences on improving noise and air quality. Reduction in the energy bill for municipal company fleets. Dissemination and advertising of the use of the electric vehicle to public opinion and, in particular, municipal service employees. Costs (negative impact): Possible increase in investment in fleet renovation programmes owing to the higher cost of electric vehicles. MOBI.E ELECTRIC MOBILITY BEJA 2010-15

MUNICIPAL PLAN FOR ELECTRIC MOBILITY

INCENTIVES MEASURES Measure: Energy micro-generation at charging areas. Description: Electric vehicle charging may be an energy component deriving from micro-generation at charging areas. A space must thus be provided which allows the placement of micro-generation equipment (aerogenerators and photovoltaic panels). This equipment is intended to inject energy into the network, thereby contributing to a greater relative proportion of renewable sources in the total energy balance. Benefits (positive impact): This associates the use of electric vehicles with more general concepts of sustainable mobility. Increase in impact, penetration and visibility of the use of the electric vehicle on the general public. Reduction in the energy bill associated with use of the electric vehicle. Costs (negative impact): Cost associated with purchase and installation of energy micro-generation equipment (aerogenerators and photovoltaic panels). In the case of wind farms there may also be an increase in the environmental noise caused at the location sites. MOBI.E ELECTRIC MOBILITY

MUNICIPAL PLAN FOR ELECTRIC MOBILITY

BEJA 2010-15

INCENTIVES MEASURES Measure: Business models and equipment associated with the charging areas. Description: Possibility of associating other tradable services or products with the charging area (particularly rapid charging ones), including: advertising, vending machines, cyber cafs, minor retail trade, payshops, some municipal services, inter alia. Benefits (positive impact): Simultaneous implementation of various tasks of different, but complementary, natures. To increase the attractiveness of EV charging and, consequently, safety (avoid vandalism). Charm offensive in the municipality on EV users, ensuring them a series of services which may have an exclusive nature with the possibility of attracting more users. Possibility of concession of these spaces. Costs (negative impact): Cost inherent in the creation and management of additional infrastructures. Lack of space for placing urban furniture in public spaces.

Communication plan
Electric mobility is a new reality and the awareness of the majority of potential users has not been raised sufficiently. Hence, in Portugal, as with the best international initiatives, communication plays a critical role in the dissemination of the advantages and benefits to society and to individuals by adhering to this mobility modality. The Mobi.E brand was developed nationwide in the context of which communication campaigns will be launched. These initiatives are complemented by the communication plans on a municipal scale. The Beja plan, presented in this section, is developed in three parts Framework, Strategic Definitions and Plan and is aimed at four target publics, namely: -Citizens in general; -Business community; -School community including higher education; -Influencers.

The set of actions is vast and the extent and duration of the proposals will be adapted in line with the costs involved and the budget availability. In this regard, the own resources of the municipality will be used whenever possible.

Framework
Assumptions The present document represents a communication plan geared towards those municipalities which will take on the Mobi.E project - electric mobility in the 2011/12 period. The pioneering nature of the project, combined with the high sense of sustainability which characterises it, is highly orientative. The following pages enshrine a strategy based on the need to promote an absolutely innovative idea about mobility in cities which will entail major behavioural alterations. Communication must envisage the natural resistance to change and, consequently, bear in mind the current degree of ignorance about this area and the potentially jarring effect upon first perception. One route to follow would be to get a user segment on board as trend setters. The implementation of this plan is aimed, in the final analysis, to contribute to the construction of an idea of high intensity citizenship, promoting corporate social responsibility, environmental sustainability and greater quality of life in cities. Characterisation of Mobi.E A new mobility model The energy and environment are worldwide issues which require a global response. Portugal has been adopting a leading stance in the rationalisation of electrical energy consumption and production, integrating renewable energies. Driven on by the great energy dependence on oil and the huge environmental impact resulting from the use of fossil fuels, the country is committed to new energy models for mobility which are aimed at improving the quality of life of cities. Furthermore, the noise and atmospheric pollution levels associated with conventional vehicles with internal combustion engines frequently exceed the acceptable limits both in terms of the overall impact on the environment and in terms of the damage caused to peoples health.

It is against this backdrop that the idea of introducing electric vehicles has come about. How does it work? The vehicles: Several car manufacturers already develop models driven by electrical energy. As an incentive measure, the Portuguese State may guarantee benefits to consumers. Charging areas: Each municipality develops its charging point implementation plan. These may be located at public access points, public car parks, shopping centre car parks, hotels, airports, petrol stations and on the public highway. The norm will be charging in the individual garages of users. How to power an electric vehicle: During the night, using the energy produced in this lower consumption period typically deriving from a renewable source and by charging during day in accordance with the users needs. SLOW CHARGING: 6 8 Hours RAPID CHARGING: 20 30 minutes Form of payment: A Mobi.E network card provides access to the charging points, deducting the charging value. This amount includes the electricity consumed and a payment for the charging service. Relevant communication data User benefits: Rational -More economical means of mobility; -Does not alter car performance; -Clean energy available at several points of the city and at home; -State incentives to buy electric vehicles. Emotional

-Ecological attitude; -Being a trendsetter; -Innovation, being ahead of the pack.

Strategic definitions
Communication Objectives -To lend visibility and awareness to the Mobi.E and to everything the project entails, namely the electric vehicles and the system created for the respective use; -To correctly inform the user; -To involve influencers in the opinion-forming process; -To promote changes in behaviour, fostering the move from ignorance to interest; from disinterest to signing up; -To reduce/neutralise any jarring reactions; -In the final analysis, to create the wish to sign up to the new mobility system. Targets Private users (citizens in general) It is recommended to pay special attention to the age brackets 26 35 years old and the over 55s as the most willing to sign up. It is a group which is concerned with the environment but also which sets great store by innovation and, in a certain way, wishes to be different and their car is an expression of this desire., To be precise, the 26-35 age bracket, also called generation X, is thought to influence consumer habits. For this segment icons revealing the conscience of their holders ecological or social have become more relevant than showing off brands (although they do not totally disregard them). A prior qualitative study is recommended which will allow an understanding of the appetite of citizens from the municipality towards electric vehicles: degree of knowledge, advantages and disadvantages indicated, extent of appetite, difficulties raised are some of the issues.

Professional users (business community) This concerns those responsible for companies with a need for fleets, companies in the car sector and business associations. For them, the communication must be very rational based on costs and the ease of the system. A prior qualitative and quantitative study is recommended which characterises reality of the municipality. This study will allow information to be obtained supporting better local promotion; how many/which companies have a fleet, main purchase decisionmaking factors, knowledge/opinion about electric vehicles and the main concerns of fleet drivers are some of the issues. School community Students and teachers from various educational levels, from nursery to university, from the perspective of training publics. Also bear in mind that young people are currently opinion-forming influencers in the family context. Schools, as educational places accommodating growing publics, are worthy of special mention. It should be stressed that we are dealing with diversified publics (in terms of age, social origin and degree of knowledge) and it is thus vital to think about initiatives which deal with these idiosyncrasies, seeking to capitalise on that which the students of the different educational levels do/dont know and do/dont do as regards mobility. It is recommended to construct a data base including all the educational establishments in the municipality and the school principals as a support to communication actions. Influencers The relevant influencers in this context are: media bodies: local and national media, vital for conveying information about the project and the public opinion-forming process; Trend setters: local and national opinion leaders who may also play a role in opinionforming: academics, journalists, businessmen and figures of note in the city. Strategic axes Identification To ensure a strong, united identity everywhere. Each municipality contributes to the brand awareness by carrying out:

The adoption of the Mobi.E brand and the slogan energy that moves us; The observation of Mobi.E graphic standards in all communication actions and supports. To associate the Mobi.E brand with the brand logo of the municipality in all communication supports. Transfers sustainability and modernity attributes to the municipality. To use specific signposting which facilitates recognition of the charging points and the specific charging parking sites: reserved for electric vehicles.

Aims
Communication aims may be organised as follows: To segment the communication by publics, defining specific messages. To create an integrated 360-degree communication system, combining online and offline communication. To create synergies with local events and entities on the themes: citizenship, sustainability, the environment and territorial development.

Positioning
What is the desired perception?
Electric vehicles and the Mobi.E system are introducing a new mobility model into cities which is more rational and environmentally friendly and which contributes to more sustainable urban development.

Critical factors and recommendations

The communication plans to be promoted by the municipality must be intimately linked with the nationwide dissemination in terms of visual codes and contents. However, they must be developed in accordance with the idiosyncrasies of each city, never underplaying this aspect. Following this line of ideas, the present plan opens up a space for actions where the local actors are vital for the strategy. The commercialisation of electric vehicles must have minimum attendance in the city or in the surrounding areas when the launch campaign starts, failing which it will engender disappointment after having created the appetite to experiment. Along with the incentives foreseen by the State, the municipalities must also put their incentive measures into effect. The consumer studies indicated are an important aid to decision-making as regards the development of the actions programme in terms of design and implementation.

Part VI Conclusions
Beja is oriented towards the knowledge and sustainability economy. Beja strategy aims at reinforcing the local and regional policies to accelerate economic growth and employment generation. Sustainable mobility, including electric mobility will be a driver to establish a cluster of technology and knowledge based services. High technology services were identified as a critical innovation factor to unlock the regions economic growth potential.

The EVUE project is focused on the development of integrated, sustainable strategies and dynamic leadership techniques for cities to promote the use of electric vehicles. Bejas strategy in electric mobility and logistics will result in the following; Access to innovation: by facilitating access to qualification, knowledge, mobility, technology transfer, financing/funding and access to networks, joint ventures, co-investment and public initiatives. Economic efficiency: by scaling-up entrepreneurial projects, qualifying local market and local offer, aligning interests, improving entrepreneurial environment, reduce entrepreneurial risk and organise local clusters, namely under micro public-private partnership and a regional innovation platform; Attractiveness: to value local brands and territorial marketing, presence in key-networks to attract capabilities, knowledge, technology and innovation. The main objectives are: To attract innovative investment or entrepreneurial projects to locate in the Beja Region (Alentejo) namely in the field of advanced mobility services. Demonstrate logistic solutions with the electric vehicle application to optimize urban logistic efficiency to improve transport flow management and reduce environmental impact in urban areas. Demonstrate under real life conditions the viability of innovative and integrated sustainable energy systems in different scenarios of urban sustainability.

This project will look at how cities can develop integrated and sustainable strategies to increase the use of electric vehicles. This includes; Infrastructure requirements and options, especially in congested areas, standard/fast/rapid charging, green energy. Policy framework: incentives, parking & congestion implications, modal shift, and Marketing & Communication: education & raising awareness. In term of environmental sustainability, the target of 20% CO2 reduction by 2020 is the commitment that drives energy sustainability related programmes, measures and strategies. Electric mobility and freight is part of such commitment and is targeted to be responsible for energy savings of 27.077 MWh/year by 2020. Beja will become a standard setter in innovative models for similar projects throughout the World. The project will have payoffs economically, socially and environmentally. The shift to sustainable energy and electric transport systems will benefit the region in numerous ways such as; reducing emissions, reducing the demand for energy and improving air quality, making the region more attractive and competitive for investment and therefore accelerating job growth and creation.