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Marketing

1. attract v., to draw by appeal a. The display attracted a number of people at the convention. b. The new advertising attracts the wrong kind of customer into the store. 2. compare v., to examine similarities and differences a. Once the customer compared the two products, her choice was easy. b. The price for this brand is high compared to the other brands on the market. 3. compete v., to strive against a rival a. With only one store in the area, it is difficult for Hectors business to compete with large chains. b. We competed against three other agencies to get this contract. 4. consume v., to absorb; to use up a. The business plans consumed all of Fritzs attention this fall. b. Chen consumes more than his share of computer time. 5. convince v., to bring to believe by argument; to persuade a. The salesman convinced his customer to buy his entire inventory of pens. b. Before a business can convince customers that it provides a quality product, it must convince its marketing staff. 6. current adj., happening or existing at the present time; adv., to be on top of things a. It is important to read current magazines to see how competitors market their products. b. Good marketing requires keeping current with modern technology and best practices. 7. fad n., a practice followed enthusiastically for a short time; a craze a. The mini dress was a fad once thought to be finished, but now it is making a comeback. b. Classic tastes may seem boring but they have proven to resist fads. 8. inspire v., to spur on; to stimulate imagination or emotion a. The heart-wrenching video about world hunger inspired Kristen to get involved in food security issues. b. His painting style was inspired by the works of the Old Masters. 9. market v., the course of buying and selling a product; n., the demand for a product a. When Omar first began making his chutneys, he marketed them door-to- door to gourmet shops. b. The market for brightly colored clothing was brisk last year, but moving sluggishly this year. 10. persuade v., to move by argument or logic a. Juan, with his charming personality, eventually persuaded the pharmacist to stock samples of the new medicine. b. No amount of marketing could persuade Doris to give up her old, but reliable, laundry soap. 11. productive adj., constructive; high yield a. The unproductive sales meeting brought many staff complaints. b. Alonzo is excited about his productive sales territory. 12. satisfy v., to make happy a. Henri was perfectly satisfied with his new fishing rod and recommended the brand to many friends. b. If you dont know what kind of gift will satisfy your friend, think about giving a gift certificate instead.

Words to learn attract compare compete consume convince current fad inspire market persuade productive satisfy

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