Professional Documents
Culture Documents
________________________________________
Date:
________________________________________
Contact:
________________________________________
Print:
Radio
TV:
Brochures
Billboards
Digital
Agencies
Other
Trade Shows
Annual Revenues
Current:
_______________
Previous:
_______________
Projected:
_______________
Phone
Key Contacts: Please list the name, title and email addresses of people at your company who should receive reports.
Name: ________________________________ Title: _____________________ Email: _________________________________
Name: ________________________________ Title: _____________________ Email: _________________________________
Name: ________________________________ Title: _____________________ Email: _________________________________
Name: ________________________________ Title: _____________________ Email: _________________________________
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Top thought or industry leaders and experts? (Please include associations, individuals, publications, forums, organizations, etc.)
1: __________________________________________________________________________________________________________________
2: __________________________________________________________________________________________________________________
3: __________________________________________________________________________________________________________________
4: __________________________________________________________________________________________________________________
5: __________________________________________________________________________________________________________________
Do you have company calendars and/or marketing timelines that you can share?
YES
NO
Topics
Yes / No
User Id
Password
n/a
n/a
YouTube
Facebook Fan Page
Twitter
Blog URL: __________________________________
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__________________________________________________________________________________________________
Secondary: __________________________________________________________________________________________________
Unique Selling Proposition?
Primary:
__________________________________________________________________________________________________
Secondary: __________________________________________________________________________________________________
What is the message and tone you want to project?
____________________________________________________________________________________________________________
____________________________________________________________________________________________________________
What is the impact of the Internet for your primary audience and industry?
____________________________________________________________________________________________________________
____________________________________________________________________________________________________________
Who are your competitors?
Primary:
__________________________________________________________________________________________________
Secondary: __________________________________________________________________________________________________
S E C T I O N 5 : R E S O U R C E M AT E R I A L
Because Social Media is an extension of what you are already doing well, please share the following pieces with us.
Marketing and/or Media Calendar (print, radio, tv, mail, trade show, etc. Please highlight calendar specific items coming up in
the next 2 to 3 months.)
Customer Insight Data & Info (Demographics; Psychographic; Customer Relationship Management intelligence, etc.)
Company/Sales/Marketing/Operations Presentations, Brochures, etc.
Logo in native vector format. (.eps or .ai format)
Business Plan
Top Social Media Content Ideas
1: __________________________________________________________________________________________________________________
2: __________________________________________________________________________________________________________________
3: __________________________________________________________________________________________________________________
4: __________________________________________________________________________________________________________________
5: __________________________________________________________________________________________________________________
SECTION 6: IT
FTP Address:
______________________________________
Username:
______________________________________
Password:
______________________________________
Protocol Type:
______________________________________
______________________________________
______________________________________
Password: ___________________________
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