RED BULL (WIKIPEDIA)

Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. In terms of market share, Red Bull is the most popular energy drink in the world, with 5.2 billion [1][2][3][4] cans sold in 2012. Austrian entrepreneur Dietrich Mateschitz was inspired by a pre-existing energy drink named Krating Daeng (Thai: , Thai pronunciation: [krti d]), which was first invented and sold in Thailand. He took this idea, modified the ingredients to suit the tastes of [5] westerners, and, in partnership with Chaleo Yoovidhya, founded Red Bull GmbH in Austria. In Thai, daeng means red, and krating is the reddish-brown bovine called a "gaur", an animal slightly larger than the bison. Red Bull is sold in a tall and slim blue-silver can; in Thailand and in some parts of Asia it is sold in a wider gold can with the name of Krating Daeng or Red Bull [6] Classic. The two are different products, produced separately. The Red Bull company slogan is "Red Bull gives you wings" and the product is marketed through advertising, events (Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (RB Leipzig, FC Red Bull Salzburg, Red Bull Brasil, Red Bull New York, Red Bull Racing, Scuderia Toro Rosso), celebrity endorsements, and music, through its record [8] label Red Bull Records. Red Bull has been criticized for its marketing with extreme sports videos, including those of at [9] least six known fatalities (see below). Robb Gaffney, a medical doctor and freeskier, has described Red Bull marketing as unethical. In response to Red Bull's focus on adrenalin junkie activities he founded Sportgevity, a youth campaign with annual competitions, which [10] focuses on sustainability and longevity in sports. Red Bull was also criticized for health [11] risks in the past; however, the European Food Safety Authority (EFSA) concluded that the levels of taurine and glucuronolactone used in Red Bull and other popular energy drinks are [12] safe.
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