Ajay Patil C038 Shaktidhar Reddy C039 Pavan Shetty C050 Riaz Malik Mohammad C062 Vijay Dosapati

pati C064

FLIPKART
Started by Sachin Bansal & Binny Bansal in 2007

with an initial capital of 4 Lakh Market Leader in the e-commerce industry in India Sales of INR 5 billion in 2011-12. Projected sales of INR 50 billion by 2015 E-Retail Books & e-books, Electronic Goods, Apparel, Home Appliances & Furnishing Recently Tiger Global, Naspers, Accel Partners and Iconiq Capital invested $200 million making the total investment to $380 million

In Top 20 Websites in India 11.5 million titles available 1 million visits every day 4500 current team strength in 27 cities 30000+ items shipped per day

VISION

PROVIDING A DELIGHTFUL AND MEMORABLE CUSTOMER EXPERIENCE

MISSION

TO BECOME AMAZON OF INDIA

OBJECTIVE

COMPLETELY HASSLE FREE SHOPPING EXPERIENCE WITH BEST PRICES IN INDIA.

Students/Academicians and Corporate/executives

Book lovers

Normal people (for gifts, etc.)

FLIPKART

 Website Variety Replacement guarantee Packaging

Product

Price

Discounts COD Swipe on delivery EMI

Promotion
No Kidding No Worries Shopping ka naya address Fashion ka naya address

Place
Warehouses in eight metros Shipping and courier intermediaries Fast Delivery

Advertisements By Flipkart

 Market Share 20 25% In books 80% Registered User Base 2 Million

Facebook 1.8 Million Twitter 84,000

Passion Index

PORTERS MODEL FOR INDIAN E-COMMERCE INDUSTRY

Entry Barrier Low Exit Barrier - Low High technological intensive players Brand awareness Intense distribution network
Presence of multiple players & traditional retail stores Limited number of consumers Quick access to information

Threat of new Entrants (Moderate)

Bargaining Power of Rivalry Among Buyers (High)

Competitors (High) Aggressive Competitors Huge market

Existing: Attractive Entrant: Not Attractive

Threat Of Substitutes
Traditional brick & mortar stores Advent of e-book readers like iPad and Kindle

(Low)

Bargaining power of Supplier

(Low)

Large supplier base Decreasing popularity of brick & mortar stores

13

14

Utilitarian Value
Money saving

Experiential Value
Entertainment

Time saving

Visual

Larger selection

Escape

Excellence Service

Interaction

Consumer/ Personal Factors

ECommerc e Systems

Customer s Decision

Merchant & Intermediary Factors

Environmental Factors

Product/ Services Factors

Source : Geniicon.blogspot.com

Source : Geniicon.blogspot.com

THANK YOU

HAVE A QUESTION? WE HAVE 24*7 CUSTOMER SERVICE