Course Curriculum for MBA

(2 Years Full Time Program)

DELHI SCHOOL OF MA A!EME T"
DELHI TECH OLO!ICAL # I$E%SITY
(Formerl& Del'i College of E(gi(eeri(g)

Semester I II III IV

Subjects 28 credits 28 credits 28 credits 2 credits Total

Comprehensive Viva* credits credits Summer Trainin" credits #roject 8 credits

Total !2 !2 !2 !2 $28

Hours/ week 28 28 28 2

* %ased on the sel& stud'/ activities( participation in events/ attendin" the invited lectures and overall learnin" o& the subjects and concepts)

Semes)er I
S*+$,$ *ana"ement #rocess and -r"ani.ational %ehaviour S*+$,2 /inancial 0ccountin" S*+$,! *arketin" *ana"ement S*+$, *ana"erial 1conomics S*+$,2 3uantitative *ethods S*+$,4 #roduction and -perations *ana"ement S*+$,5 %usiness Communication S*+$,8 Computer 0pplications in *ana"ement S*+$,6 Comprehensive Viva Voce To)al Credits Credits Credits Credits Credits Credits 2 Credits 2 Credits Credits *2 Cre+i)s 2, Hrs- .ee/ +,+, +,+, +,+, +,+, +,+, +,+, 2+,+, ,+,+2

Semes)er II
1

S*+2,$ Human 7esource *ana"ement S*+2,2 /inancial *ana"ement S*+2,! *arketin" 7esearch S*+2, 1conomic 1nvironment o& %usiness S*+2,2 8nowled"e and Technolo"' *ana"ement S*+2,4 Suppl' Chain *ana"ement S*+2,5 In&ormation Technolo"' *ana"ement S*+2,8 %usiness and Corporate 9aw S*+2,6 Comprehensive Viva Voce To)al

Credits Credits Credits Credits ! Credits ! Credits ! Credits ! Credits Credits *2 Cre+i)s

+,+, +,+, +,+, +,+, !+,+, !+,+, !+,+, !+,+,

2, Hrs- .ee/

Semes)er III
S*+!,$ Corporate 1volution and Strate"ic *ana"ement S*+!,2 International %usiness 1nvironment S*+!,! /orei"n 9an"ua"e 1lectives &rom an' one :roup ;0 or % or C< S*+!,8 Summer Internship To)al ; = < Credits Credits Credits $4 Credits Credits *2 Cre+i)s 2, Hrs- .ee/ +,+, +,+, +,+, $4+,+,

Semes)er I$
S*+ ,$ #roject *ana"ement S*+ ,2 Corporate :overnance 1lectives &rom an' one :roup ;> or 1 or /< S*+ ,5 #roject To)al ; = < Credits Credits $4 Credits 8 Credits *2 Cre+i)s 20 Hrs- .ee/ +,+, +,+, $4+,+,

Elec)i1e Lis) 2I
2

:roup 0 :roup % :roup C

8nowled"e and Technolo"' *ana"ement Suppl' Chain *ana"ement In&ormation Technolo"' *ana"ement

Elec)i1e Lis) 2II

:roup > :roup 1 :roup / *arketin" *ana"ement /inancial *ana"ement -r"ani.ational %ehavior and Human 7esource *ana"ement

LIST OF ELECTI$ES
A23 O4LED!E A D TECH OLO!Y MA A!EME T S*0+,$ *ana"ement In&ormation S'stem S*0+,2 Internet %usiness *odels and %usiness Strate"ies S*0+,!? IT 1nabled Services *ana"ement S*0+, 17# Implementation S*0+,2 >ata %ase *ana"ement S*0+,4 Telecommunication &or %usiness S*0+,5 *obile commerce and Securit' S*0+,8 8nowled"e mana"ement and Innovation S*0+,6 So&tware #roject and 3ualit' mana"ement S*0+$, %usiness #rocess 7een"ineerin" S*0+$$ 1+%usiness and 1+ Commerce S*0+$2 Sectorial 0pplication and 1mer"in" Issues in 8T*

B2S#PPLY CHAI MA A!EME T S*%+,$Total 3ualit' *ana"ement S*%+,2 International 9o"istics *ana"ement S*%+,! 7etail *ana"ement S*%+, Transportation *ana"ement S*%+,2 Service -perations *ana"ement S*%+,4 SC* and Customers 7elationship *ana"ement S*%+,5 %usiness #rocess 7e+en"ineerin" S*%+,8 IT in Suppl' Chain *ana"ement S*%+,6 Sectorial 0pplication o& SC* S*%+$, 1mer"in" Issues in SC* C2I FO%MATIO TECH OLO!Y MA A!EME T S*C+,$ Strate"ic telecommunication *ana"ement
4

S*C+,2 >ata warehousin" and >atabase *ana"ement S*C+,! %usiness S'stem 0nal'sis and >esi"n S*C+, 8nowled"e *ana"ement @ Innovation S*C+,2 *ana"in" So&tware 1Aports S*C+,4 *obile Commerce @ Securit' S*C+,5 %#7 and 17# Implementation S*C+,8 1+:overnance S*C+,6 Telecommunications &or %usiness S*C+$, %usiness #rocess 7e+en"ineerin" S*C+$$ Sectorial 0pplication o& IT* S*C+$2 1mer"in" Issues in IT*

D2 MA%3ETI ! MA A!EME T
S*>+,$ International marketin" mana"ement S*>+,2 7etail and distribution and *ana"ement S*>+,! *arketin" o& Services S*>+, 0dvertisin" and %rand *ana"ement S*>+,2 7ural and Social *arketin" S*>+,4 #romotion *ana"ement and %usiness to %usiness *arketin" S*>+,5 Consumer %ehavior S*>+,8 Customer 7elationship *ana"ement

E2 FI A CIAL MA A!EME T
S*1+,$Securit' anal'sis and port&olio *ana"ement S*1+,2 *er"ers( 0cBuisition and Corporate restructurin" S*1+,! Corporate %usiness taAation and #lannin" S*1+, International /inancial *ana"ement S*1+,2 Investment %ankin" S*1+,4 /utures( -ptions and 7isk *ana"ement S*1+,5 International 0ccountin" #ractices
5

S*1+,8 #roject 0ppraisal and /inance S*1+,6 Commodit' and #rice 7isk mana"ement S*1+$, *ana"in" /inancial institutions and *arkets S*1 $$ 1conometric and /inancial *odelin" S*1+$2 Sectorial 0pplication and 1mer"in" Issues in /*

F2O%!A I5ATIO BEHA$IO#% A D H#MA %ESO#%CE MA A!EME T

S*/ ,$ *ana"ement o& Industrial relations @ 9abour 9e"islation S*/+,2 Compensation *ana"ement S*/+,! -r"ani.ational Chan"e and Intervention Strate"ies S*/+, Human 7esource >evelopment? Strate"ies and S'stems S*/+,2 Cross Cultural and :lobal Human 7esource *ana"ement S*/+,4 *anpower >evelopment &or Technolo"ical chan"e @ #er&ormance *ana"ement S*/+,5 *ana"ement o& Trainin" and development S*/+,8 Interpersonal processes and Counselin" skills &or *ana"ers

Semes)er I
SM2676 Ma(ageme() Process a(+ Orga(i8a)io(al Be'a1iour #(i) 6 I()ro+uc)io( *eanin" and Cature o& *ana"ement( The evolution o& mana"ement thou"ht( /unctions and skills o& a mana"er) *ana"ement 0pproaches( #rocesses( *ana"erial Skills( Tasks and 7esponsibilities o& a #ro&essional *ana"er) #(i) 2 Orga(i8a)io(al S)ruc)ure a(+ Process -r"ani.ational desi"n( siA ke' elements o& or"ani.ational desi"n( t'pes o& or"ani.ational desi"n( or"ani.ational structure *ana"erial 1thos( *ana"erial Communication) #(i) * Ma(agi(g ac)i1i)ies #lannin"? need &or plannin"( t'pes o& plannin"( and the elements o& plannin"D *ana"erial decision makin"+ t'pes o& mana"erial decisions( steps in decision+makin" process) #(i) 0 Co()rolli(g #roblem Solvin" TechniBues( Controllin"? #rocess and TechniBues( %ud"etar' and Con %ud"etar' control techniBues( #17T( C#*) #(i) 9 Orga(i8a)io( Be'a1iour: A( I()ro+uc)io(" Be'a1ioural D&(amics /oundations o& individual behavior( #ersonalit'( #erception( 9earnin"( Values( 0ttitudes( *otivation( Interpersonal >'namics( :roup >'namicsD 9eadership theories and st'les) *ana"ement o& con&lict and ne"otiation) #(i) ; Orga(isa)io(al Cul)ure a(+ C'a(ge -r"anisational culture) -r"anisational chan"e? nature and &orces o& chan"e( resistance to chan"e? and mana"ement o& resistance to chan"eD Eork stress? sources and conseBuences o& stress and its mana"ement) %efere(ce Boo/s: $) 7obbins( S)#) @ >ecen.o( > ;2,,2<) /undamental o& *ana"ement) #earson 1ducation) 2) Stoner( et)al) ;2,,2<) *ana"ement) #rentice Hall o& India) !) 9uthans( / ;2,, <) -r"anisational %ehaviour) *c:raw Hill( International 1dition) 02727

SM2 672 Fi(a(cial Accou()i(g

02727

#(i) 6 I()ro+uc)io( Introduction to 0ccountin"? Importance( -bjectives and #rinciples( 0ccountin" Concepts and conventions( and The :enerall' 0ccepted 0ccountin" #rinciples ;:00#<) 0ccountin" Standards
7

Issued b' IC0I ;/ocus on importance o& Standards to "ive a "eneral view on /inancial 0ccountin" practices<( Creative /inancial #ractices and Issues related to Bualit' o& disclosures in reported earnin"s( window dressin" and limitations o& &inancial statements) #(i) 2 T'e Accou()i(g Process: O1er1ie. %ooks o& -ri"inal 7ecordD Fournal and Subsidiar' books( led"er( Trial %alance( Classi&ication o& capital and revenue eApenses( /inal 0ccounts with adjustments) #(i) *< $alua)io( of fi=e+ asse)s Tan"ible vs Intan"ible assets( depreciation o& &iAed assets and methods o& depreciation) #(i) 0 < I(1e()or& $alua)io( *ethods o& inventor' valuation and valuation o& "oodwill( methods o& valuation o& "oodwill) #(i) 9< Fi(a(cial A(al&sis Statement o& Chan"es in Eorkin" Capital( /unds &rom -perations( paid cost and unpaid costs) >istinction between cash pro&its and book pro&its) #reparation and anal'sis o& cash &low statement and &unds &low statement) 0nal'sis and interpretation o& &inancial statements &rom investor and compan' point o& view( Hori.ontal 0nal'sis and Vertical 0nal'sis o& Compan' /inancial Statements) 9iBuidit'( levera"e( solvenc' and pro&itabilit' ratios G >u #ont Chart +0 Case stud' on 7atio 0nal'sis) #(i) ; Cos) co(ce>)s Cost+Volume+#ro&it ;CV#< relationship and pro&it plannin"D %ud"etin"D /ull costin" and variable costin" methodsD Cost anal'sis &or >ecision+ *akin"D Standard costin" and variance anal'sisD %efere(ce Boo/s:
1. 0shok %anerjee( /inancial 0ccountin"( Second 1dition( 1Acel %ooks( Cew >elhi( 2,,4) 2. >r)S)C) *aheshwari and >r)S)8) *aheshwari( /inancial 0ccountin"( Vikas #ublishin" House

#vt) 9td)( 2,,5)

3. 0sish

8)

%hattachar''a(

/inancial

0ccountin"

&or

%usiness

*ana"ers+#HI(2,,4

SM267* Mar/e)i(g Ma(ageme() #(i) 6 I()ro+uc)io(

02727

Introduction to marketin" &unctionD "enesis( the marketin" concepts( *arketin" *ana"ement s'stems+ objectives( its inter&aces with other &unctions in the or"ani.ation( The concept o& marketin" miA( T'pes o& :oods #(i) 2 Mar/e)i(g E(1iro(me() 1nvironment o& marketin"+ political environment( economic environment( 9e"al( social and cultural environment) #(i) * Mar/e) segme()a)io(
8

*arket se"mentation( Industrial *arketin"( Service *arketin" and International *arketin"( Consumer bu'in" behavior( 1thical issues in marketin" #(i) 0 Mar/e)i(g s)ra)eg& *arketin" strate"'+ *arketin" plannin" and *arketin" pro"rammin"( #roduct polic'D the concept o& product li&e c'cle( Cew product decisions( Test marketin"( #ricin" #olic' @ Strate"ies #(i) 9 Ma(ageme() of +is)ri?u)io( *ana"ement o& distribution+ channels o& distribution( 0dvertisin" and promotions( the concept o& uniBue sellin" proposition( Implementation and control( the marketin" or"ani.ation #(i) ; Dema(+ forecas)i(g >emand &orecastin"( %ud"etin"( *ana"ement o& Sales /orce and 1valuation o& #er&ormance( *arketin" audit)
%efere(ce Boo/s: $) #hilip 8otler) ;2,,!<) *arketin" *ana"ement? 0nal'sis( #lannin"( Implementation @ Control) #rentice Hall o& India) 2) *ichael( F) 1)( %ruce( F) E) and Eilliom( F) S) ;$! th 1dition( 2,, <) *arketin" *ana"ement) Tata *c:rawHill( Cew >elhi) !) 9ouis 1) %oone and >avid 9) 8urt. ;2,,$<) Contemporar' *arketin") Harcourt Coll'e #ublishers)

SM2670

Ma(agerial Eco(omics

02727

#(i) 6 I()ro+uc)io( *icro versus *acroeconomicsD Theor' o& consumer behavior and demandD Consumer pre&erencesD Indi&&erence curveD Consumer eBuilibriumD >emand &unctionD Income and substitution e&&ectsD #(i) 2 Pro+uc)io( Fu(c)io( The Slutsk' eBuationD *arket demandD 1lasticitiesD 0vera"e and mar"inal revenueD 7evealed pre&erence theor' o& &irmD #roduction &unctionsD 9aw o& variable proportionsD 9aws o& return to scaleD #(i) * Cos) Fu(c)io( IsoBuantsD Input substitutionD 1Builibrium o& the &irmD 1Apansion pathD Cost &unctionD Theor' o& costsD Short 7un and lon" run costsD Shape o& 90CD 1conomies and diseconomies o& scaleD #(i) 0 T'eor& of Prici(g *arket eBuilibrium under per&ect competitionD 1Builibrium under alternative &orms o& marketD *onopol'+ pure and discriminatin"D *onopolistic competitionD -li"opol') #ricin" practices and strate"ies #(i) 9 a)io(al I(+ica)ors ( !DP" ! P" 4PI" CPI ) Cational Income 0ccountin" and 1conomic Indicators( %usiness C'cle+In&lation(+/iscal and *onetar' #olicies)

%efere(ce Boo/s:
9

1. 2. 3.

>oane #)>avid Seward 1)9ori 0pplied Statistics in %usiness and 1conomics( Tata *c:raw Hill 2,,5 Cordhaus @ Samuelson ( 1conomics( $8th 1dition Tata *c:raw Hill 2,,5 Suma >amodaran ( *ana"erial 1conomics -A&ord Hniversit' #ress 2,,4

SM2679 @ua()i)a)i1e Me)'o+s #(i) 6 I()ro+uc)io(

02727

Cature and role o& statistics in mana"ement( *easures o& central tendenc' and dispersion( Introduction to probabilit' theor'( #robabilit' distributions + continuous and discreteD Samplin" distributions( 1stimation and h'pothesis testin"D t+testD 0C-V0D Chi+sBuare testD Con+parametric testsD Correlation and re"ression anal'sis( 0pplications o& statistical packa"es) #(i) 2 Decisio( T'eor&" :ame Theor'( *arkov Chains) #(i) * Li(ear Programmi(g /ormulation and applications( solution throu"h "raphical method and SimpleA methods #(i) 0 Tra(s>or)a)io(( assi"nment and transshipment problems #(i) 9 I()eger Programmi(g2 /ormulation and solution( Con+9inear #ro"rammin"( >'namic #ro"rammin" ( >ecision makin"D :oal pro"rammin") *ultiple Criteria

#(i) ; ProAec) sc'e+uli(g2 #17T and C#*) 3ueuin" theor') *onte Carlo Simulation+ concepts and applications) Case Studies and use o& -7 so&tware packa"es) %efere(ce Boo/s: $) I-perations 7esearchJ( F) 8) Sharma( *c*illan India 2) I 3uantitative TechniBues in *ana"ementJ( C) >) Vohra( Tata *c:raw Hill #ublications( !/e( th reprint 2,,5 !) 3uantitative *ethods &or %usiness( 0nderson Eilliams et+al) b$,th edition Thompson SM2 67; Pro+uc)io(s a(+ O>era)io(s Ma(ageme() #(i) 6 Introduction to operations mana"ement+ role( scope and inter&ace with marketin"( &inance( strate"'D T'pes o& production s'stems( Concepts o& productivit'( competitiveness( >ecisions in #-*( Case Stud' 02727

#(i) 2
10

>emand &orecastin"( Time Series( 7e"ression 0nal'sis and 3ualitative techniBues( /orecast 1rror Case stud') #(i) * Eork Stud'( Eork *easurement( 0ctivit' Samplin"( *-ST( 1r"onomics( 9earnin" Curve) #(i) 0 #roduct >esi"n and #rocess Selection( Service >esi"n( -utsourcin"( *ake bu' decision( Value 1n"ineerin"( 3/>( Concurrent 1n"ineerin" #(i) 9 /acilit' #lannin"+ location( la'outD 9ine balancin"D 0nal'tical tools and techniBues &or &acilit' plannin" and desi"n) 0""re"ate plannin"D -perations schedulin"( #roject *ana"ement( C#*( #17T( Slacks( #roject crashin"( 7esource 9evelin" #(i) ; Total 3ualit' *ana"ement ;T3*<( Statistical #rocess Control ;S#C<D 0cceptance Samplin"( SiA+ si"ma( IS- 6,,,( *aintenance mana"ement( FIT( /*S( *IS( Simulation( 7ole o& IT in manu&acturin"( Case studies) %efere(ce Boo/s:
$) Charr'( S)C ;2,,2<) #roduction and -peration *ana"ement+ Concepts ( *ethods @ Strate"') Fohn Eill' @ Sons 0sia #vt ) 9imited) 2) 0dam Fr)( 1 and 1bert( 7) ;$668<) #roduction and -peration *ana"ement)

SM267B Busi(ess Commu(ica)io( #(i) 6:

22727

Commu(ica)io( Process: *odel o& the communication process( T'pes o& -r"ani.ational Communication( Channels o& Communication( -bjectives o& %usiness Communication #(i) 2: Pri(ci>les of Effec)i1e Commu(ica)io(s ;5 CKs o& Communication<( %arriers in communication #(i) *: Oral Commu(ica)io( *akin" e&&ective presentations( *eetin"( Interview( 9istenin" #(i) 0: 4ri))e( Commu(ica)io( 1+mails( *emorandums( %usiness 9etters( Eritin" di&&erent t'pes o& business messa"es( reBuest( :ood+news and neutral messa"es( %ad+news messa"es( persuasive reBuests #(i) 9:
11

>irect

%e>or)s: >e&inition( essentials o& "ood reports( classi&ication o& reports( di&&erent sections o& short and lon" reports) #(i) ;: o(2$er?al Commu(ica)io(: importance o& non+verbal communication? 8inesics( #roAemics( Hepatics( Chronemics( #aralan"ua"e( 0rti&acts %efere(ce Boo/s:
$) 9esikar( 7)V) @ /latle'( *)1)%asic %usiness Communication Skills &or 1mpowerin" the Internet :eneration) Tata *c:raw Hill #ublishin" Compan' 9td) Cew >elhi) 2) 9udlow( 7) @ #anton( /D The 1ssence o& 1&&ective Communications) #rentice Hall o& India #vt) 9td) !) %owman( F)#) @ %ranchaw( #)#) ;$685<) %usiness Communications? /rom #rocess to #roductD >r'den #ress( Chica"o)

SM267, Com>u)er A>>lica)io( i( Ma(ageme()

72722

Introduction to -S+ >-S( EIC>-ES( Computer 0pplications in >ecision *akin"( Scienti&ic 7esearch and %usiness -r"ani.ation( Eorkin" with Eord #rocessin" and :raphics #acka"esD /amiliarit' with Spread Sheet and >ata base #acka"esD Introduction to special packa"es &or %usiness 0dministration( Case studies

SM267C Com>re'e(si1e $i1a $oce

72720

%ased on the sel& stud'/ activities( participation in events/ attendin" the invited lectures and overall learnin" o& the subjects and concepts)

Semes)er II
SM2276 Huma( %esource Ma(ageme() #(i) 6 I()ro+uc)io( Human 7esources S'stems+ Historical 1volution o& the &ieldD 7ole o& Human 7esource mana"ement in a competitive business environmentD /actors in&luencin" Human 7esource *ana"ementD Strate"ic Human 7esource *ana"ement) 02727

#(i) 2 Ma(>o.er >la((i(g

12

-bjectives( Importance @ #roblems o& H7 #lannin" Fob anal'sis( >eterminin" Human 7esource 7eBuirementsD Hirin" and >evelopin" Human 7esources( The process o& &orecastin"( >e&inition( uses( TechniBues o& Fob 0nal'sis( Fob >escription @ Fob evaluation Competenc' mappin"D Talent *ana"ement) #(i) * %ecrui)me() a(+ Selec)io( Concept( identi&'in" job recruitments( 7ecruitment resources and e&&icac' Selection( process and methods( #s'chometric tests @ its relevance( interview TechniBue( induction @ placement #(i) 0 Trai(i(g a(+ De1elo>me() T@> concept( need( strate"'( Identi&ication o& needs( desi"nin" @ implementin" trainin" pro"rammes *ana"ement >evelopment( 1valuation o& Trainin" @ development #(i) 9 Com>e(sa)io( a(+ Performa(ce Ma(ageme() #er&ormance *ana"ement G Concept and #ractices #rinciple and objectives o& #er&ormance 0ppraisal and potential 1valuation( /eedback) Career plannin"( Succession #lannin" @ 7etention G Scope( concept #rinciples @ #ractices The problems in mana"in" @ advanta"es) Compensation *ana"ement( Trans&er( #romotion and 7eward #oliciesD #(i) ; I(+us)rial %ela)io(s >e&inition( concept( conteAt o& Industrial 7elation( >iscipline ; 7ed hot stove principle o& discipline( counsellin"( collective bar"ainin"( 3ualit' o& work li&eD Sa&et' and Health( 1mplo'ee Eel&are( 1mplo'ee 0ssistance #ro"rammes( Separation( 0ttrition( Human 7esource 0uditin"( Human 7esource 0ccountin"( International Human 7esources *ana"ement) %efere(ce Boo/s: $) >eCen.o( >) 0) and 7obbins( S) #) ;8th ed)( 2,,2<) /undamentals o& Human 7esource *ana"ement) Fohn Eile'( 2) >essler :ar' and Varkke'(%iju;2,$,<) Human 7esource *ana"ement) #earson 1ducation) !) Ivancevich( Fohn *) ;2,,!<) Human 7esource *ana"ement) Tata *c:raw Hill) 26

SM2272 Fi(a(cial Ma(ageme()

02727
13

#(i) 6 Aims a(+ o?Aec)i1es of Fi(a(cial Decisio(s Cature and Scope o& /inancial *ana"ementD /inancial -bjectivesD Impact o& /inancial and 1conomical 1nvironment on /inancial *ana"ementD Time Value o& *one' includin" #ension /unds) /unds /low 0nal'sisD Cash /low Statement and its Interpretation ;0S+!<( 7atio 0nal'sis #(i) 2 Pla((i(g for Sources of Fi(a(ce (Domes)ic a(+ I()er(a)io(al)D Capital StructureD 9evera"esD Cost o& CapitalD Cet Income 0pproachD Cet -peratin" Income 0pproachD Traditional 0pproach and ** 0pproachD Capital :earin"/>ebt+1Buit' 7atio( :eneration o& Internal /unds) #(i) * Ca>i)al Bu+ge)i(g Conventional and >C/ *ethodsD In&lation and Capital %ud"etin"D 7isk 0nal'sis and Capital %ud"etin"+Certaint' 1Buivalent /actorD 7isk 0djusted >iscountin" 7ateD >ecision TreeD Independent and >ependent 7isk 0nal'sis #(i) 0 4or/i(g ca>i)al Decisio( #lannin" o& >evelopment o& /unds Throu"h *ana"ement o& 0ssets + /iAed and Current? Eorkin" Capital *ana"ementD *ana"ement o& Cash ;Various Theoretical *odels<( Inventories ;Includin" 7isk 0nal'sis< and 7eceivablesD -peratin" C'cle) #(i) 9 Di1i+e(+ Decisio( 7etained 1arnin" Vs) >ividend >ecisionD :ordon *odelD Ealter *odelD ** 0pproachD 9intner *odelD #(i) ; Co()em>orar& Fi(a(cial Issues 9easin"( Corporate 7estructurin"( 9%-( *er"ers and 0cBuisition %efere(ce Boo/s:
1. #rasanna Chandra + /undamentals o& /inancial *ana"ement ? 5th 1dition + Tata *c:raw Hill 2. 8han( *) L) and Fain #) 8) ;

ed)( 2,, <) /inancial *ana"ement( TeAt( #roblems @ Cases) Tata *c:raw Hill Compan'( Cew >elhi)

th

3. I)*) #ande' G /inancial *ana"ement ;Vikas<( 6/e(

SM227* Mar/e)i(g %esearc'

02727
14

#(i) 6 I()ro+uc)io( Introduction to marketin" 7esearchD Various *arket 7esearch conceptsD process( eAplorator'( descriptive and conclusive research #(i) 2 Defi(i(g a researc' >ro?lem >e&inin" a research problem and developin" a research approachD The marketin" decision+ makin" process and the need o& di&&erent t'pes o& researchD T'pes o& marketin" problems and t'pe o& marketin" research activit' #(i) * %esearc' +esig( 7esearch desi"n and >ata collectionD Sources o& dataD use and appraisal o& eAistin" in&ormation( primar' and secondar' dataD In&ormation &rom respondents( samplin" desi"n( scalin" techniBues and Buestionnaire desi"n( interviewin"( various methods o& surve'/ data collectionD In&ormation &rom eAperiment( eAperimental desi"n &or marketin"( *odels( Sources o& 1rrors #(i) 0 Da)a A(al&sis Various tools like conjoint( &actor anal'sisD discriminant anal'sis etc) &or anal'.in" Bualitative as well as Buantitative dataD Hse o& S#SS &or data anal'sis) 7eport preparation and presentation) #(i) 9 Mar/e)i(g I(forma)io( S&s)ems -r"ani.ation Structure and desi"n( its role in plannin" and controlD the place o& marketin" research( 0ttitude *easurement) #(i) ; %e>or) >re>ara)io( a(+ Prese()a)io( %efere(ce Boo/s: $) Caresh 8) *alhotra? *0781TIC: 71S107CH? 0C 0##9I1> -7I1CT0TI-C( #earson 1ducation( 0sia) 2) #aul 1) :reen @ >onald S) Tull? 71S107CH /-7 *0781TIC: >1CISI-CS) !) 0aker( 8umar @ >a'? *0781TIC: 71S107CH( Fohn Eile' @ Sons

SM2270 Eco(omic E(1iro(me() of Busi(ess #(i) 6 I()ro+uc)io(

02727

*ajor economic problems) Cational income accountin") 1Apenditure and income approaches to :C#) *easurin" in&lation and unemplo'ment) >etermination o& the eBuilibrium level o& income) #(i) 2 Co(sum>)io( Fu(c)io(
15

Consumption &unction) Investment demand) 0""re"ate demand and eBuilibrium output) The multiplier process) :overnment sector) #(i) * Fiscal Polic& /iscal polic') TaA receipts and Trans&er pa'ments) /orei"n spendin") *one'( interest and income) /unctions o& mone') >e&inition o& mone') 7eserve %ank o& India and Commercial %anks) Creation o& mone') #(i) 0 mo(e& Co()rol i(s)rume()s The instruments o& monetar' control) The demand &or mone') Investment eApenditure and rate o& interest) The IS curve) *one' market and the 9* curve) 9iBuidit' trap) The IS+9* model) >erivation o& the a""re"ate demand curve) #(i) 9 Mo(e)ar& a(+ fiscal Polic& *onetar' and &iscal polices) 8e'nesian versus monetarist views) The a""re"ate suppl' &unction? 8e'nesian and classical) In&lation and unemplo'ment) Sta"&lation) The #hillips curve) The lon"+run #hillips curve) In&lation eApectations) The rational eApectations) #(i) ; Co()em>orar& Issues %efere(ce Boo/s:
1. 0dhikari *( 1conomic 1nvironment o& %usiness(2,,,( 8th 1d) 1Acel %ooks 2. *orrison F( The International %usinee 1nvironment ;#al"rave 2,,!< 3. :eor"e 0 and Steiner : 0 G %usiness( :overnment and societ' ;*acmillan<

SM2279 3(o.le+ge a(+ Tec'(olog& Ma(ageme() #(i) 6:

*2727

I()ro+uc)io( )o 3(o.le+ge Ma(ageme()? 1ssential components o& 8* model( 0nal'.in" current knowled"e state( /ormulatin" a miA o& knowled"e assets and communities o& practice #(i) 2: Buil+i(g 3(o.le+ge Asse)s? Capturin" eApertise( >i&&erentiatin" between tacit and eAplicit knowled"e( Hncoverin" tacit knowled"e( Sources o& knowled"e #(i) *: Crea)i(g S)ra)egies for Success? :eneratin" a 8*+speci&ic vision( Inte"ratin" or"ani.ational and business "oals with 8*( Choosin" the ri"ht 8* techniBues #(i) 0: 3M au+i)? 0udit o& 8*( -vercomin" barriers and pit&alls( 8* strate"'( 8nowled"e *ana"ement Implementation and measurin" the value o& 8*
16

#(i) 9: #(+ers)a(+i(g Tec'(olog&? de&inition( 8e' concepts( role( importance( need) Histor' o& technolo"ical developments) #(i) ;: Tec'(olog&2Ma(ageme() i()egra)io(( 9i&e c'cle approach to technolo"' mana"ement( Technolo"' innovation process) %efere(ce Boo/s: 6< 0mrit Tiwana( The 8nowled"e *ana"ement Toolkit( #earson 1ducation( Cew >elhi( 2,,2) 2) 7ichard /) %ellaver( Fohn *) 9usaD 8nowled"e *ana"ement Strate"' and Technolo"'D 0rtech #rint on >emandD $st edition !) Lo"esh *alhotra( 8nowled"e *ana"ement and %usiness *odel Innovation( Idea :roup #ublishin"( H)8)( 2,,$) SM227; Su>>l& C'ai( Ma(ageme() #(i) 6 I()ro+uc)io( #erspective o& Suppl' Chain *ana"ement( Concept o& Strate"ic &it( Classi&ication o& SCs #(i) 2 I(1e()or& Ma(ageme() Inventor' mana"ement in >eterministic and uncertain environment( Classi&ication o& inventor') #(i) * Ma)erial Pla((i(g 0""re"ate #lannin"( *aterial 7eBuirements #lannin" ;*7#<D *7#II( >istribution reBuirements plannin" ;>7#<( Fust+In+Time ;FIT<( Theor' o& Constrains) #(i) 0 $e(+or selec)io( Vendor selection( ratin"( Suppl' mana"ement( Inbound lo"istics( -utsourcin"( >istribution mana"ement( Cetwork desi"n( warehouse mana"ement( 7isk #oolin"( 0spects o& Inte"ration( &leAibilit' and a"ilit' in SC( Smart #ricin" #(i) 9 Dema(+ Ma(ageme() a(+ Cus)omer Ser1ice >emand *ana"ement and Customer Service-utbound to customer lo"istics s'stems G >emand *ana"ement GTraditional /orecastin" G C#/7# G customer service G eApected cost o& stockouts G channels o& distribution) #(i) ; %ole of IT i( SCM 7ole o& IT in SC*( 17#( e+%usiness( e+Commerce( %ullwhip e&&ect( #er&ormance *easurement S'stem in SC*) %alance Scorecard( SC-71( Case Stud'( Suppl' Chain "ames) *2727

17

%efere(ce Boo/s:
1. Sunil

Chopra and #eter *eindl( Suppl' Chain Strate"'( #lannin" and -peration( #earson/#HI( !rd 1dition( 2,,5) 2. Co'le( %ardi( 9on"le'( The mana"ement o& %usiness suppl' Chain #erspective( Thomson #ress( 2,,4) 3. Suppl' Chain *ana"ement b' Fanat Shah #earson #ublication 2,,8)

*ana"ement 9o"istics G

G 0

SM227B I(forma)io( Tec'(olog& Ma(ageme()

*2727

#(i) 6 I()ro+uc)io( In&ormation S'stems? Concepts( >e&initions( Classi&ication and T'pes( IS success &actorsD -utsourcin"D #(i) 2 S'stems >evelopment #rocess ;S>9C<( Eeb Site *ana"ementD *ana"in" >ata? 1Aposure to >ata *odelin"( >atabases and Earehousin"D Introduction to S39D #(i) * -verview o& e+commerce and e+"overnance ;concepts( classi&ication( issues( challen"es<D IT and %usiness #rocess 7e+en"ineerin"D #(i) 0 9evera"in" IT &or Collaboration? 1nablin" IT in&rastructure ;-verview o& networks( www( data centres( =*9( :roupware( web services( etc) #(i) 9 1nterprise S'stems( IT enabled Suppl' ChainsD *ana"in" IT Securit'D IT strate"ic ali"nment #(i) ; #orterKs competitive &orces model( Competitive advanta"e throu"h IT

%efere(ce Boo/s:
1. Transforming Organizations in the Digital Economy, by

1&raim Turban( >oroth' 9eidner(

1phraim *clean( Fames Eetherbe

2. In&ormation S'stems Toda'? *ana"in" in the IT Eorld( b' 9eonard Fessup and Foseph

Valacich ;#HI 9earnin"<

3. *ana"ement In&ormation S'stems G Managing the Digital Firm 8enneth C) 9audon( Fane

#)9audon ;#earson 1ducation 0sia< SM227, Busi(ess a(+ Cor>ora)e La. #(i) 6: I(+ia( Co()rac) Ac)" 6,B2: 1volution o& business 9aws( 1ssentials o& a contract( consideration( void( voidable contracts( >ischar"e o& contracts( remedies to a breach o& contract and 3uasi contracts)
18

*2727

#(i) 2: Sale of !oo+s Ac)" 6C*7: Sale( 0"reement to sell( :oods( conditions and warranties( trans&er o& ownership in "oods( 0uctions sale) #(i) *: ego)ia?le I(s)rume()s Ac)" 6,,6? #romissor' %ouncin" o& cheBues) note( bill o& eAchan"e( CheBue( Crossin" and

#(i) 0: Com>a(& Ac)" 6C9;: Compan' and its &eatures( #romotion and /ormation o& a compan'( online re"istration o& companies( T'pes o& companies #(i) 9: Com>a(& Ac)" 6C9;: *emorandum and 0rticles o& 0ssociation( #rospectus( Shares and share capital( shareholders meetin"s( >irectors their appointment( share 3uali&ication( Co) o& >irectorships( #owers and >uties( Compulsor' windin" up o& a compan') #(i) ;: Co(sumer Pro)ec)io( Ac)" 6C,;: Consumer( their #rotection( un&air trade practice( 7edressal machiner') %efere(ce Boo/s: $) 8apoor( C) >)D 1lements o& *ercanlite 9awD Sultan Chands and Sons( 2,,6) 2) :ulshan S)S) and 8apoor :)8)( %usiness 9aw includin" Compan' 9awD Cew 0"e #ublications( 5th edition) !) %ajaj( 0mit @ #uneetD 9aw o& Ce"otiable InstrumentsD *acmillan #ublishers India ;2,,4<

SM227C Com>re'e(si1e $i1a $oce

02727

%ased on the sel& stud'/ activities( participation in events/ attendin" the invited lectures and overall learnin" o& the subjects and concepts)

SEMESTE% III
SM2*76 Cor>ora)e E1olu)io( a(+ S)ra)egic Ma(ageme() #(i) 6 a)ure of S)ra)egic Ma(ageme()
19

02727

Concept o& Strate"'D *int.ber"Ks 2#s o& Strate"'D Strate"ic >ecision *akin"D Strate"ic *ana"ement #rocessD Strate"ists and their roles) Competitive advanta"e( internal conteAt( or"ani.ation desi"n) #(i) 2 S)ra)eg& I+e()ifica)io( Vision *ission( :oals and -bjectivesD 1Aternal 1nvironmental 0nal'sisD 0nal'sin" Companies 7esource in Competitive #ositionD 7%V model( I- model( SE-T 0nal'sisD Strate"ies &or competin" in :lobal *arketsD Strate"ic 0nal'sis and Choice G %C:( :1( >irectional #olic' and Ho&erKs *atricesD Industr' and Competitive 0nal'sis) #(i) * S)ra)egic Formula)io( #orterKs :eneric Strate"ies(:rand Strate"ies) Concept o& Value Chain( Strate"ic 0lliances "eAternal conteAt( the spectrum o& competition and Ciche market( competition in concentrated market( entr' and the advanta"e o& incumbenc'( creatin" and capturin" value in the chain) #(i) 0 S)ra)eg& Im>leme()a)io( 7esource 0llocationD Structural Considerations and -r"anisational >esi"nD 9eadership and Corporate CultureD /undamental and -perational Strate"iesD #lans and #olicies) #(i) 9 S)ra)eg& E1alua)io( Importance and Cature o& Strate"ic 1valuationD Strate"ic and -perational Control 0cBuisitions and *er"ers( #opularit' and reasons &or *@0( #roblems in achievin" acBuisition success( 1&&ective acBuisition( Corporate restructurin"( &ocusin") #(i) ; !lo?ali8a)io( a(+ s)ra)eg& *ulti >omestic( :lobal( Transnational Strate"ies %usiness 9evel and corporate level( International Cooperative Strate"'( Cetwork cooperative strate"')

%efere(ce Boo/s: $) 0rthur( 0( Thomson and Strickland( 0) F) ;2,,2<) Strate"ic *ana"ement G Concept and cases) Tata *c:raw Hill( Cew >elhi) 2) :lueck( E) T) and 9awrence( 7) Fauch ;2,,!<) %usiness #olic' and Strate"ic *ana"ement) /rank %ros @ Co) !) 0.har 8a.mi ;2,, <) %usiness #olic' and Strate"ic *ana"ement) Tata *c:raw Hill( Cew >elhi)

SM2*72 I()er(a)io(al Busi(ess E(1iro(me()

Credits

+,+,

#(i) 6: I()er(a)io(al Busi(ess a(+ E(1iro(me(): Eorld Trade in :oods and Services G *ajor Trends and >evelopmentsD /ramework &or Hnderstandin" International %usiness 1nvironment? 0nal'sis o& #h'sical( >emo"raphic( 1conomic( Socio+cultural( #olitical( 9e"al and Technolo"ical
20

1nvironment o& a /orei"n Countr'( 9e"al /ramework o& International %usiness? 8e' Issues in International %usiness) Socio+cultural( economic and political &orces &acin" business) #(i) 2: !lo?al Tra+i(g E(1iro(me(): 9iberali.ation o& Eorld Trade) />I and their Impact on the 1conom'( *ultinationals and their 1conomic ImpactD #olitical and 9e"al Impact o& *ultinational CorporationsD Strate"ies &or >ealin" with *ultinations) #(i) *: Technolo"' Trans&er G Importance and T'pes( Issues in Trans&er o& Technolo"' to >evelopin" Countries) #(i) 0: I()er(a)io(al Fi(a(cial E(1iro(me(): /orei"n Investment G T'pes and /lows( *onetar' S'stem+ 1Achan"e 7ate *echanism and 0rran"ements( *ovements in /orei"n 1Achan"e 7ates and Impact on Trade and Investment /lows( :lobal Capital *arkets( 1uro Currenc') #(i) 9: I()er(a)io(al Eco(omic I(s)i)u)io(s a(+ %egio(al Eco(omic !rou>s: I*/( Eorld %ank( *I:0( HCCT0> and ET-D 0TC( :S# and International Commodit' 0"reements) #(i) ;: /orms and their /unctionin"? *ultilateralism Vs) 7e"ionalismD 1H( C0/T0( 0S10C( S0/T0 0#1C and other 7e"ional 1conomic :roupin"s) %efere(ce Boo/s: $) Hod"etts( 7) and 9uthens( /) ;2,,!<) International *ana"ement) *c:raw Hill Inc) 2) >aniels( Fohn >) and 7adebau"h( 9ee H) ;2,,2<) International %usiness) Eile' India) !) 9asserre( #hilippe ;2,,2<) :lobal Strate"ic *ana"ement) #al"rave *c*illan)

SM2*7* Foreig( La(guage

9an"ua"e such as /rench( Fapanese( :erman will be covered) #(i) 6: %asics o& communication #(i) 2: S'ntaA and semantics related to &orei"n lan"ua"e #(i) *: Verbal Communication #(i) 0? Eritten Communication #(i) 9: Simple constructs and case studies #(i) ;: Video/audio based 1Aercises

Credits

+,+,

0 Elec)i1es from a(& o(e !rou> (A or B or C) SEMESTE% I$

Credits 1ach

21

SM2076 ProAec) Ma(ageme()

Credits

+,+,

#(i) 6: ProAec) Ma(ageme() Pri(ci>les a(+ S)ra)egies( ke' concepts and principles in project mana"ement to describe the roles and responsibilities o& the project mana"er #(i) 2: >e&inition o& project and project mana"ement( project li&e G c'cle #(i) *: Pla((i(g )'e >roAec)" project plannin" process ( project charter and project plan( work breakdown structure ;E%S< techniBues(( project structurin" and or"ani.ation) #(i) 0: Es)ima)i(g ProAec) Cos)s( or"ani.e project activities( resource and time constraints( &inal project schedule manuall' or b' usin" automated tools) #(i) 9: 0ctivit' seBuencin"( precedence network dia"ram( critical path method( pro"ram evaluation and review techniBues( project schedulin"( basics o& schedulin") #(i) ;: E=ecu)i(g )'e ProAec)( basic needs and reBuirement o& project eAecution( project trackin" and control elements( &actor contribute to success&ul project control) %efere(ce Boo/s: $) *eredith( F)7) @ *antel( S)F) ;2,,8< #roject *ana"ement? a mana"erial approach) 5th ed) Indianapolis? Eile' #ublishin") 2) Charvat( F)( #roject mana"ement methodolo"ies? selectin"( implementin" and supportin" methodolo"ies and processes &or projects) 2,,!? Fohn Eile' @ Sons) !) #*I( 0 :uide to the #roject *ana"ement %od' o& 8nowled"e) 2,,,)

SM2072 Cor>ora)e !o1er(a(ce

#(i) 6: I()ro+uc)io(: CS7( CS7 G 0 Cew #aradi"m( /ramework o& Corporate :overnance #(i) 2? :lobali.ation and CS7( #hases and :enerations o& CS7

22

#(i) *: Theories o& CS7 and Ceed o& CS7( #'ramid o& CS7( Corporate 7esponsibilities and 1thics( Comprehensive Case Studies #(i) 0: *odels and #romotion o& CS7( 1mer"in" Trends in Corporate :overnance( Comprehensive Case Studies on the emer"in" trends in CS7 #(i) 9: The Cature o& 1thics in *ana"ement %usiness Standards and Values o& the /irm Value -rientation

#(i) ;: *easurin" the impact o& CS7( Steps and Implementation( Collaboration Continuum( Case Stud') %efere(ce Boo/s: $) /ernando 0)CD %usiness 1thics and Corporate :overnanceD #earson 1ducationD $,th edition 2) *c:re"or( 9'nn( The human &ace o& Corporate :overnance( #al"rave #ublishers( 2,,,) !) *onks( 7obert 0):)( Corporate :overnance( %lackwell #ublishers( 2,,$) 0 Elec)i1es from a(& o(e !rou> (D or E or F) Credits 1ach

ELECTI$ES A23 O4LED!E A D TECH OLO!Y MA A!EME T SMA276 Ma(ageme() I(forma)io( S&s)em
#(i) 6: I()ro+uc)io(: *IS and in&ormation s'stemsD *ana"ement support s'stem and classi&ications) #(i) 2: %ole of MIS: Strate"ic advanta"e with *ISD S'stems approach to problem solvin"D %usiness #rocess 7een"ineerin" ;%#7<D Internet worked enterprise in *IS? Internet( Intranet( 1AtranetD 1nterprise communication and collaboration #(i) *: Decisio( su>>or) s&s)ems: *IS support &or decision makin"D >ecision support s'stemsD Tools o& business support s'stems? what i& anal'sis( sensitivit' anal'sis( "oal seek anal'sis( optimi.ation anal'sis( data minin" &or decision support #(i) 0: De1elo>i(g MIS s&s)ems: S'stem >evelopment C'cleD S'stem 0nal'sisD S'stem >esi"n ;>/> and 17 dia"rams< #(i) 9: A>>lica)io(s: Cross+&unctional *ISD 17#D C7*D SC*D Transaction processin"D 0rti&icial intelli"ent technolo"ies in business? neural network( &u..' lo"ic( "enetic al"orithm( virtual realit'D #(i) ;: 1Aecutive In&ormation S'stemD 1Apert Support S'stemsD Securit' and 1thical challen"es

%efere(ce Boo/s:
23

$) FawadekarD *ana"ement In&ormation S'stem? Tata+*c"raw+Hill+publication) 2) 9audon @ 9audonD *ana"ement In&ormation S'stemD #earson 1ducation) !) Hone'cutt( 8nowled"e *ana"ement Strate"ies( #rentice Hall o& India( Cew >elhi( 2,,,)

SMA272 I()er(e) Busi(ess Mo+els a(+ Busi(ess S)ra)egies

#(i) 6: I()ro+uc)io( to 1+Commerce and its impact on or"ani.ation( econom'( #orterKs &ramework in the new econom'( #(i) 2: Value chain( virtual value chain( 1Atractin" value out o& the value chain ?;0ma.on publishin" industr' case< #(i) *: Eco(omics of i(forma)io(" im>ac) o( s)ra)eg& DValue proposition( business models and revenue models on the web D%usiness models( components( d'namic and appraisal #(i) 0: $alue co(figura)io( a(+ )'e i()er(e)D *arket opportunit' anal'sis( customer inter&ace( market communication #(i) 9: S)ra)eg& formula)io( a(+ implementation &or online &irms( %*: online( &ord( dell( e%a'( e""head)com( priceline)com( 'ahoo( *icro0"e( wells( /ar"o online( Charles schwb( *err'l 9'nch etc) #(i) ;: Com>re'e(si1e o1er1ie. and case discussion o& impact o& internet on various industries %ankin"( Travel( Insurance( 0utomobiles( Health care( advertisin"( telecom( retail etc) %efere(ce Boo/s: $) 0llan 0&uah and Christopher 9) Tucci( ;2,,$< Internet %usiness *odels and Strate"ies( *c:raw Hill+Irwin( 2,,$) 2) *anuel Castells ;2,,2< The Internet :alaA'? 7e&lections on the Internet( %usiness( and Societ' -A&ord Hniversit' #ressD IS%C? ,$662 $2!8D ;>ecember 2,,2< !) #eter S) Cohan ;2,,,< e+#ro&it? Hi"h #a'o&& Strate"ies &or Capturin" the 1+Commerce 1d"e( 0*0C-*( CL 2,,,

SMA27*: IT E(a?le+ Ser1ices Ma(ageme()

#(i) 6: Ser1ice: 0 Conceptual /ramework( Strate"ic #lannin" &or Services( Services *arketin" *iA( #(i) 2: Customer %ehavior and Services( ST# Strate"ies in Service *arketin"( Service >eliver' #rocess( In&ormation Technolo"' and Service *ana"ement( IT 1nabled Services? Strate"ic /ramework( #(i) *: O1er1ie. of IT E(a?le+ Ser1ice: Call Centre( *edical Transcription( >ata #rocessin" and %ack -&&ice -peration(
24

#(i) 0: Eeb 1nabled 1ducation( Content >evelopment and *ultimedia 0nimation( :IS Services) Ventures in IT 1nabled Services and %usiness #rocess -utsourcin"( #(i) 9: IT E(a?le+ Ser1ices: %ankin"( Insurance) IT 1nabled Customer Interaction Services( Call Centre) IT Services? 1nterprises Eide Inte"ration( Cetworkin" Services( >atabase *ana"ement Services( IT Consultin" Services) #(i) ;: *easurin" Service 3ualit' and Satis&action( Customer 7elationship *ana"ement( Eeb 1nabled Services( Health Care Services( Travel and Tourism Services( Hospitalit' Services( Telecom Services( Transportation Services( In&rastructure Services)

%efere(ce Boo/s:
$) *ana"ement In&ormation 1ducation 0sia S'stems( 9audon and 9audon( 5th 1dition( #earson

2) 7alph Stiar and :eor"e 7e'nolds( /undamentals o& In&ormation technolo"'( Thomson !) >ecision Support S'stems and Intelli"ent S'stems( Turban and 0ronson( #earson 1ducation 0sia

SMA270 E%P Im>leme()a)io(

#(i) 6: I()ro+uc)io(: 17# Concepts + 1nterprise S'stem G 1volution o& 17# G Tan"ible and Intan"ible %ene&its G 1mer"in" Trends in 17# adoption G 17# Implementation Sta"es G case stud') #(i) 2: Pre2Im>leme()a)io( S)age: Ceed 0nal'sis G Competitive 1nvironment 0nal'sis G :ap 0nal'sis G Cost 1lements G /easibilit' 0nal'sis G 17# *odule G17# Industries verticals G 17# 0rchitecture G 17# So&tware G S0# G %aan G I/S G -racle G #eople So&t Comparison o& 17# So&tware G 17# #acka"e 1valuation Criteria G #acka"e 9i&e C'cle G 7eBuest &or In&ormation G /unctional 7eBuirement Speci&ication G 7eBuest &or #roposal G Vendor Selection G 17# Consultants G Case Studies) #(i) *: Im>leme()a)io(: %usiness #rocess 7een"ineerin" Concepts G 7een"ineerin" and #rocess Improvement G %#7 Steps G 0S+IS and T- G %1 0nal'sis G *odellin" %usiness #rocess G Success&ul %#7 G 7een"ineerin" G -r"anisational 7eadies G Implementation 0pproaches) #(i) 0: ProAec) Ma(ageme(): #roject Team G Steerin" Committee G #roject *ana"er G /unctional Team G IS Team G Securit' Specialists) #roject >eliverables #(i) 9: Chan"e *ana"ement G S'stem Inte"ration G S'stems Inte"rations Standards G *iddleware >evelopment G /orward 0nd 7everse 1n"ineerin" G17# In&rastructure #lannin" G S'stem 0rchitecture) #(i) ;: Pos) im>leme()a)io(: -r"anisational Trans&ormational *odel o& 1S Success G Cross /unctional) -r"ani.ational and Industrial Impacts) *easurin" %usiness %ene&its G %alanced Score Card *ethod G 0%C> Checklist /ramework G Capabilit' *aturit' /ramework G case stud')
25

%efere(ce Boo/s: $) 9iaBuat Hossain( Fon >avid #atrick and *)0) 7ashidD 1nterprise 7esource #lannin"? :lobal -pportunities @ Challen"esD Idea :roup #ublishin" 2) *ahadeo Faiswal and :anesh Vanapalli( TeAt *acmillan India 9td)( Chennai 2,,2) %ook o& 1nterprise 7esource #lannin"(

!) 0leAis 9eon( 1nterprise 7esource #lannin" >em'sti&ied( Tata *c:raw+Hill #ublishin" Compan' 9td)( Cew >elhi( 2,, )

SMA279 Da)a Base Ma(ageme()

#(i) 6: I()ro+uc)io( to >atabaseD -r"ani.ation o& >atabaseD Components o& >atabase *ana"ement S'stemsD #(i) 2: >ata *odelsD 1ntit'+7elationship *odelD Cetwork >ata *odelD Hierarch' >ata *odelD Semantic >ata *odelD 0dvanta"es -& >%*S #(i) *: Basic File S)ruc)ure I(+e=e+: SeBuentialD Hashin" and /ile -r"ani.ationD 7elational >ata *odelD 7elational CalculusD Tuple Calculus S'stemD Structured 1n"lish 3uer' 9an"ua"eD 0l"ebraic -perations #(i) 0: %ela)io(al Da)a?ase Desig(: Inte"rit' ConstraintsD /unctional >ependenciesD Cormali.ationD #h'sical >atabase >esi"nD #(i) 9: >ecomposition -& 7elation SchemesD 3uer' #rocessin" 0nd -ptimi.ation S39 3ueriesD S39D -racle 9abD The Client / Server >atabase 1nvironment #(i) ;: O?Aec) Orie()e+ Da)a Mo+elsD Cetwork and Hierarch' *odelsD Securit'D >ata Earehousin"D >ata and >atabase 0dministrationD >istributed >atabases) %efere(ce Boo/s: $) Ceri S) #ela"atti) :( >istributed >atabase s'stems #rinciples and S'stems( *c :raw Hill) 2) #eter 7ob( 1lie Semaan >atabases >esi"n( >evelopment( @ >eplo'ment usin" *icroso&t 0ccess( T0T0 *C:70E G HI99 1>ITI-C !) /red 7) *c/adden( *odern >atabase *ana"ement( 0ddison Eesle'

SMA27; Telecommu(ica)io( for Busi(ess

#(i) 6: T&>es of sig(als: 0*D /*D #*D #C*D #>*D T>*0D />*0D S>*0D C>*0D 0S8D /S8D #S8 /eatures #(i) 2: 1rror detection and correction codesD Hammin" codesD c'clic codesD >ata compression)

26

#(i) *: LA )o>ologies? EorkstationD ServerD CablesD T'pes o& 1thernetD %roadband and base+bandD -ptical /ibersD Cetwork Inter&ace Card( Cetworks and accessories? 90C( *0C( E0CD HubD %rid"esD SwitchesD 7outersD :atewa's Cell 7ela'D /rame 7ela'D />>ID IS>CD %+IS>C #(i) 0: Ser1ices >ro1i+e+: ServicesD #rotocolsD Service 0ccess #ointsD -SI *odelD %roadcastin"D *ulticastin"D #oint+to+point communicationD I# 0ddressin" Concepts? Concepts o& #ortD SocketD 0T*D Tunnelin"D Cetwork 0ddress TranslationD Virtual #rivate Cetwork #(i) 9: e).or/ O>era)i(g s&s)ems: HCI=D 9inuAD EindowsD Covell CetwareD Communication? *obile communication) #(i) ;: 0pplications o& mobile communicationsD Eireless communication Technolo"ies? Eireless technolo"iesD Eireless 90CD E0#D =*9D =*9 script) %efere(ce Boo/s: $) Eilliam Stallin"sD %usiness >ata Communications( /i&th 1dition( #rentice Hall 2) 7ajneesh 0"rawal @ %harat %hushan TiwariD >ata Communication @ Computer CetworksD 8indle books) !) Comer+ Computer Cetworks and InternetsD #earson 1ducation( th edition)

SMA27B Mo?ile Commerce a(+ Securi)&

#(i) 6: I()ro+uc)io(: :enerations o& mobile computin"( Spectrum allocation( Standard %odies( #la'ers in the Eireless Space( three tier architecture o& mobile computin"( *obile Computin" throu"h Internet( %asic cellular s'stem( concept o& &reBuenc' reuse channels( hand+o&& mechanism( cell splittin" #(i) 2: !SM E !P%S : :S* &eatures and 0rchitecture ( Cetwork 0spects in :S* (:S* /reBuenc' 0llocation( *obilit' mana"ement( hand+o&& mechanisms( cell splittin"( Securit' issues used in :S*( :#7S &eatures and architecture( network operations( data services in :#7S( applications and limitations( S*S and **S services architecture and operation details #(i) *: Emergi(g Telecommu(ica)io( Tec'(ologies : Introduction( bluetooth( 1>:1( H*TS( Eireless %roadband ;Ei*0=<( *obile I#( Fava Card( E90C( 0d+hoc Cetworks( Sensor Cetworks( Spread Spectrum technolo"'( C>*0( Third "eneration networks and applications( E0#? *odel( architecture @ protocol stack) #(i) 0: Securi)& Issues i( Mo?ile Com>u)i(g : Introduction( In&ormation securit'( Securit' techniBues and 0l"orithms( securit' #rotocols( #ublic 8e' In&rastructure( Trust( Securit' *odels( Securit' /rameworks &or *obile 1nvironment #(i) 9: M2Commerce : Introduction to m+commerce ?1mer"in" applications( di&&erent pla'ers in m+ commerce( m+commerce li&e c'cle *obile &inancial services( mobile entertainment services( and proactive service mana"ement)

27

#(i) ;: Ma(ageme() of mo?ile commerce ser1ices : Content development and distribution to hand+ held devices( content cachin"( pricin" o& mobile commerce services The emer"in" issues in mobile commerce ? The role o& emer"in" wireless 90Cs and !:/ : wireless networks( personali.ed content mana"ement( implementation challen"es in m+commerce( &uturistic m+commerce services) %efere(ce Boo/s: $) >ave Cha&&e'( I1+%usiness and 1+Commerce *ana"ementJ( Third 1dition( 2,,6( #earson 1ducation) 2) %rian *ennecke and Tro' Strader( I*obile Commerce? Technolo"'( Theor' and 0pplicationsJ( Idea :roup( 2,,!) !) Chan( I1+Commerce &undamentals and 0pplicationsJ( Eile' India( Cew >elhi)

SMA27, 3(o.le+ge Ma(ageme() a(+ I((o1a)io(

#(i) 6: I()ro+uc)io(: >e&inition( evolution( need( drivers( scope( approaches in -r"ani.ations( strate"ies in or"ani.ations( components and &unctions( understandin" knowled"e) #(i) 2: Lear(i(g orga(i8a)io(? &ive components o& learnin" or"ani.ation( knowled"e sources( and documentation) #(i) *: Esse()ials Of 3(o.le+ge Ma(ageme() ( knowled"e creation process( knowled"e mana"ement techniBues( or"ani.ational knowled"e mana"ement architecture and implementation strate"ies( buildin" the knowled"e corporation and implementin" knowled"e mana"ement in or"ani.ation) #(i) 0: 3(o.le+ge ma(ageme() s&s)em life c&cle ( mana"in" knowled"e workers( knowled"e audit( and knowled"e mana"ement practices in or"ani.ations( :lobal dimension to 8nowled"e mana"ement( 1nvironment Scannin" and 8*( 8nowled"e *appin"( India? a 8nowled"e Societ'( &ew case studies) #(i) 9: I((o1a)io(? *eanin"( Innovation and Invention( T'pes and Sources o& Innovation( #rocess o& Innovation( Technolo"' innovation process) #(i) ;: I((o1a)io( i( cor>ora)io(-e()er>rise ( innovation in research( strate"ies o& innovation and developin" new business) %efere(ce Boo/s: 6< 0mrit Tiwana( The 8nowled"e *ana"ement Toolkit( #earson 1ducation( Cew >elhi( 2,,2) 2) Lo"esh *alhotra( 8nowled"e *ana"ement and %usiness *odel Innovation( Idea :roup #ublishin"( H)8)( 2,,$) !) Shlomo *aital and d V 7 SeshadriD ICC-V0TI-C *0C0:1*1CT Strate"ies( Concepts and Tools &or :rowth and #ro&it D Sa"e #ublications)

SMA27C Sof).are ProAec) a(+ @uali)& ma(ageme()

28

#(i) 6: I()ro+uc)io(: #roduct li&e C'cle( #roject 9i&e C'cle *odels &or so&tware and #rocess *odels) #(i) 2: ProAec) Ma(ageme() Processes a(+ Ac)i1i)ies: #roject Initiation( #roject #lannin" and Trackin"( #roject Closure) #(i) *: E(gi(eeri(g Ac)i1i)ies: So&tware reBuirement "atherin"( estimation( desi"n and development phase( #roject mana"ement in the testin" and maintenance phase) #(i) 0: I()ro+uc)io( )o Sof).are @uali)&: So&tware 3ualit' Views @ Standards G /undamental measures( si.e( e&&orts de&ects) So&tware Bualit' metrics( compleAit' metrics) #(i) 9: >e&ect Identi&ication and removal e&&icienc') /unction #oints G %enchmarkin" &or so&tware Bualit') #(i) ;: Sof).are @uali)& Assura(ce: 7eliabilit' models &or So&tware Bualit' G IS- 6,,, &or so&tware Bualit' G C**( C**I( #C**( #S# and C-C-*- G T3* &or So&tware Bualit') %efere(ce Boo/s: $) 2) !) So&tware #roject Tata *c:raw Hill *ana"ement ? %ob Hu"hes and *ike Cotterell+

Introduction to So&tware #roject *ana"ement @ 3ualit' 0ssurance ? %' Ince( >orrel( Helen Sharp @ *ark Eoodman So&tware 1n"ineerin" G Ian Sommerville( 0ddison Eesle'( 2,, )

SMA267 Busi(ess Process %ee(gi(eeri(g

#(i) 6: Introduction to %#7( Cature( si"ni&icance and rationale o& %usiness #rocess 7een"ineerin"( 7een"ineerin" scenario) #(i) 2: #roblems issues( scope and trends in %#7( Implementin" %#7? *ethodolo"' and steps( IT enabled reen"ineerin") #(i) *: Strate"ic aspects o& %#7( %#7 and Total 3ualit' *ana"ement( The paradi"m o& *ass customi.ation( mana"in" or"ani.ational chan"e) #(i) 0: Trans&ormin"/ 7einventin" the enterprise( Team buildin"( *easurement issues in %#7( -perational aspects o& %#7( Case studies o& success as well as &ailure) #(i) 9: #eople view( empowerin" people( reen"ineerin" mana"ement) Issues o& purpose( culture( process and per&ormance #(i) ;: Chan"e and *ana"ement o& %#7( #rocess o& Chan"e( Sta"es in Chan"e( >i&&erent chan"e a"ents in an or"ani.ation) %efere(ce Boo/s:
29

$) *icheal Hammer and Fames Chamb'D 7een"ineerin" the CorporationD #aperback 2) 7)7adhakrishnan and S)%alasubramanian I%uisness #rocess 7een"ineerin"? TeAt CasesJ( #HI( 2,,8) !) Vikram Sethi @ Eilliam 7 8in"( I -r"ani.ational trans&ormation throu"h business process reen"ineerin"J( #earson education( 2,,4

SMA266 E2Busi(ess a(+ E2 Commerce

#(i) 6: I()ro+uc)io( )o E2Commerce( /orces >rivin" 1+Commerce( Impact o& 1+Commerce( 1+ Commerce &or Competitive 0dvanta"e( Classi&ication o& 1+Commerce( 0pplication o& 1+Commerce Technolo"' #(i) 2D %usiness *odels( /ramework o& 1+Commerce)( %usiness to %usiness( %usiness to Customer( Customer to Customer( etc) #(i) *: 90C( E0C( Internet( Intranet( 1Atranet( TC#/I#( >omain names( /T# applications( EEE( HTT#( Eeb %rowsers( HT*9( =*9 #(i) 0: Securi(g Busi(ess o( e).or/: Securit' #olic'( #rocedures and #ractices( Site Securit'( /irewalls( Securin" Eeb Service( Transaction Securit'( Cr'pto"raphic techniBues( #ublic 8e' Trust In&rastructure( >i"ital Si"natures( Securit' protocols &or Eeb Commerce) #(i) 9: 1lectronic #a'ment S'stems? -nline 1lectronic #a'ment S'stems( #repaid and #ost #aid 1lectronic #a'ment S'stems( Internet 0dvertisin"( *odels o& Internet advertisin") #(i) ;: Lau(c'i(g Your E ?usi(ess+ *arketin" an 1+%usiness( Search 1n"ines and >irectories( C7* in 1+commerce( %uildin" a Corporate Eebsite? #ractical issues on servers and 0pplication So&tware( Corporate Eeb Site *ana"ement issues( 1+commerce le"al issues and C'ber laws( 1+commerce and ET%efere(ce Boo/s: $) 1&raim Turban et al)( M1lectronic Commerce G 0 mana"erial perspectiveK( #earson 1ducation 0sia( 2,,2) 2) 8alakota et al( M/rontiers o& 1lectronic CommerceK( 0ddison Eesle'( 2,,$) !) Cabil 0dam et al( M1lectronic Commerce G Technical( %usiness and 9e"al IssuesK) #rentice Hall) $668)

SMA262
30

Sec)orial A>>lica)io( a(+ Emergi(g Issues i( 3TM ;as decided b' the &acult'<

Elec)i1e2B
SMB276 To)al @uali)& Ma(ageme() #(i) 6 I()ro+uc)io( >e&inition o& 3ualit'( >imensions o& 3ualit'( 3ualit' #lannin"( 3ualit' costs + 0nal'sis TechniBues &or 3ualit' Costs( %asic concepts o& Total 3ualit' *ana"ement( Historical 7eview( #rinciples o& T3*( 9eadership G Concepts( 7ole o& Senior *ana"ement( 3ualit' Council( 3ualit' Statements( Strate"ic #lannin"( >emin" #hilosoph'( %arriers to T3* Implementation) #(i) 2 T@M Pri(ci>les Customer satis&action G Customer #erception o& 3ualit'( Customer Complaints( Service 3ualit'( Customer 7etention( 1mplo'ee Involvement G *otivation( 1mpowerment( Teams( 7eco"nition and 7eward( #er&ormance 0ppraisal( %ene&its) #(i) * Co()i(uous Process Im>ro1eme() FuranKs Trilo"'( #>S0 C'cle( 2S( 8ai.en( Supplier #artnership G #artnerin"( sourcin"( Supplier Selection( Supplier 7atin"( 7elationship >evelopment( #er&ormance *easures G %asic Concepts( Strate"'( #er&ormance *easure) #(i) 0 S)a)is)ical Process Co()rol (SPC) The seven tools o& Bualit'( Statistical /undamentals G *easures o& central Tendenc' and >ispersion( #opulation and Sample( Cormal Curve( Control Charts &or variables and attributes( #rocess capabilit'( Concept o& siA si"ma( Cew seven *ana"ement tools) #(i) 9 T@M Tools %enchmarkin" G 7easons to %enchmark( %enchmarkin" #rocess( 3ualit' /unction >eplo'ment ;3/>< G House o& 3ualit'( 3/> #rocess( %ene&its( Ta"uchi 3ualit' 9oss /unction( Total #roductive *aintenance ;T#*< G Concept( Improvement Ceeds( /*10 G Sta"es o& /*10) #(i) ; @uali)& Systems Ceed &or IS- 6,,, and -ther 3ualit' S'stems( IS- 6,,,?2,,, 3ualit' S'stem G 1lements( Implementation o& 3ualit' S'stem( Documentation( 3ualit' 0uditin"( TS $46 6( IS- $ ,,, G Concept( 7eBuirements and %ene&its) %efere(ce Boo/s: $) -akland( Fohn S) ;2,,4<) T3* TeAt with Cases) 1lsevier #ublications) 2) Charantimath( #oornima *) ;2,,!<) Total Bualit' *ana"ement) #earson 1ducation) !) Ho( Samuel 8) ;2,,2<) T3* 0n Inte"rated approach) 8o"an #a"e) 0<7<7

31

SMB272 I()er(a)io(al Logis)ics Ma(ageme()

#(i) 6: I T%OD#CTIO : International 9o"istics and Suppl' chain mana"ement? meanin" and objectives( importance in "lobal econom' ( Characteristics o& "lobal suppl' chains(? Suppl' chain relationship to business per&ormance( +8e' tasks o& lo"istics and suppl' chain mana"ers( 7ole o& :overnment in controllin" international trade and its impact on 9o"istics and suppl' chain) #(i) 2: T%A SPO%TATIO : Strate"ic importance o& transport in "lobal lo"istics( lo"istical objectives o& transport( International -cean Transportation( International 0ir Transportation( and International 9and Transportation? t'pes( characteristics and salient &eatures( intermodal transportation in international operations( &actors in&luencin" mode and carrier selection decision) -utsourcin" 0nd 9o"istics Service #roviders? Intermediaries and 0lliances in :lobal 9o"istics( *eanin" o& ! #9 and #9 service providers( role in :lobal lo"istics( t'pes o& services( considerations &or hirin" !#9 and #9 service providers) Concept and need o& outsourcin"( determinants &or outsourcin" decisions( role o& outsourcin" in "lobal suppl' chain mana"ement) #(i) *: C#STOME% SE%$ICE: The marketin" and lo"istics inter&ace( customer service and customer retention( Service driven lo"istics s'stems( customer service priorities and standards( customer service strate"') #lannin" the "lobal suppl' chain( Cetwork desi"n &or "lobal suppl' chain mana"ement( 7isk mana"ement in the "lobal conteAt( *easurin" lo"istics cost and per&ormance) %enchmarkin" the suppl' chain( #er&ormance measurement and evaluation in "lobal suppl' chains) #(i) 0: !LOBAL T%ADE E $I%O ME T: a) :lobal trade environment? various trade blocks//TN and their impact on suppl' chain mana"ement( Customs and 7e"ulations( Trade >ocumentation( International Contracts( Terms o& Trade( Term o& #a'ment( International Currenc'( ICC- terms( 9o"istical packa"in" (containeri.ation) >ecisions in Cetwork desi"n+strate"ic importance( location o& plant( warehouse( &acilitiesD capacit' and number o& warehouses? /actors in&luencin" network desi"n decisions) 0pproaches to Inventor' *ana"ement in :lobal Suppl' Chain *ana"ementD >istribution 7esource #lannin"D S'mptoms o& poor Inventor' *ana"ement( *odelin" in Suppl' chain? inventor' models( sa&et' stock determination &or service level( and lead timeD &orecastin" models( routin" problem) #(i) 9: COO%DI ATIO I S#PPLY CHAI : Importance o& Coordination in Suppl' Chain( %ullwhip 1&&ect( 1&&ect o& lack o& Coordination on per&ormance( -bstacles to Coordination( Strate"ies to achieve coordination( %uildin" Strate"ic #artnership and Trust In Suppl' Chain) 7ole and Importance o& IT in Suppl' Chain *ana"ement( IT solutions &or Suppl' Chain *ana"ement( Suppl' Chain In&ormation Technolo"' in #ractice) #(i) ;: PE%FO%MA CE MEAS#%EME T A D T%E DS: >imensions o& #er&ormance *etrics( 0pproaches/tools &or #er&ormance *easurement( *easurin" lo"istics cost and per&ormance) %enchmarkin" the suppl' chain( #er&ormance measurement and evaluation in "lobal suppl' chains( Impediments to improve #er&ormance( Trends in International suppl' chain mana"ement) %efere(ce Boo/s: $) >ou"las 9on" International 9o"istics? :lobal Suppl' Chain *ana"ement Sprin"er+ Verla" Cew Lork( 99CD2,,
32

2) #hilippe+#ierre >ornier( #anos 8ouvelis( *ichel /ender :lobal -perations and 9o"istics? TeAt and Cases Eile'( Fohn @ Sons( Incorporated $668 !) 8ent C) :ourdin :lobal 9o"istics *ana"ement? 0 Competitive 0dvanta"e &or the Cew *illennium %lackwell #ublishin" 2,,4

SMB27* %e)ail Ma(ageme()

#(i) 6: %e)ail Ma(ageme(): Introduction( meanin"( Characteristics( 7etail industr' in India( role o& retailin" Trends in 7etailin") #(i) 2: 1mer"ence o& or"anisations o& retailin"( 7etail 9ocation and 9a'out plan( careers in 7etailin") #(i) *: %e)ail Mar/e) segme()a)io(: Introduction to *arket se"ment( Criteria &or e&&ective se"mentation( >imensions o& se"mentation( customer pro&iles) #(i) 0: %e)aili(g C'a((els: #roducts and merchandise mana"ement( structure( nature and channel( criteria &or selection o& suppliers) Channel choice( product movement( *erchandisin" plans( Store mana"ement) #(i) 9: %e)ail Prici(g: /actors and pricin"( 7etail pricin" strate"ies( 7etail promotion strate"ies( 7etail sales promotion( publicit') #(i) ;: %ela)io(s'i> Mar/e)i(g i( %e)aili(g: *ana"ement o& 7elationship( 1valuation o& 7elationship *arketin"( 7elationship( *arketin" Strate"ies( 7etail 7esearch and 7etail 0udits Case studies in Indian conteAt onl') %efere(ce Boo/s: $) 7etail *ana"ementD %arr' %erman 0nd Foel 1vansD #rentice HallD $$th 1dition 2) Fames -"den( >enise -"dden ?+ Inte"rated7etail *ana"ement ( %i.tantraD 5th edition !) 7etailin" *ana"ement( 9ev' 0nd Eeit.( *c"raw Hill

SMB270 Tra(s>or)a)io( Ma(ageme()

#(i) 6: I()ro+uc)io( to transportation mana"ement( Transportation and suppl' chain econom') *odels and inter+relationship) #(i) 2: Transportation re"ulation and public polic'( *otor carriers( 7ailroads( >omestic water carriers( #(i) *: Intermodal and special carriers( recent trends and chan"in" scenario in the transportation mana"ement) Case studies)
33

#(i) 0: I()er(a)io(al )ra(s>or)a)io(( costin" and pricin" in transportation( practices adopted b' the success&ul companies) #(i) 9: 7elationship mana"ement( In&ormation mana"ement and technolo"ies) #(i) ;: Shipper/Carriers network strate"ies( Securit' and Culture) %efere(ce Boo/s: $) Fohn F) Co'le( 1dward F) %ardi( 7obert 0) CovackD TransportationD 4th 1dition 2) #ierre 0) >avidD International 9o"istics ? The mana"ement o& International Trade -perations !) 8ent C) :ourdin :lobal 9o"istics *ana"ement? 0 Competitive 0dvanta"e &or the Cew *illennium %lackwell #ublishin" 2,,4

SMB 279 Ser1ice O>era)io(s Ma(ageme()<

#(i) 6: I()ro+uc)io( )o Ser1ices Ma(ageme(): Service econom' G evolution and "rowth o& service sector G nature and scope o& services G characteristics G classi&ication G service market potential G eApanded marketin" miA &or services G service Bualit' G introduction to "aps model and S17V3H09 dimensions) #(i) 2: Focus o( Cus)omers: 0ssessin" service marketin" opportunities G customer eApectations and perceptions o& services G customer behaviour speci&ic to usa"e o& services) #(i) *: *arkets se"mentation G market tar"etin" and selection) #(i) 0: Ser1ice Desig(: 9evels o& service product G Service li&e c'cle G new service development G service blueprintin" G ph'sical evidence and service scape G competitive di&&erentiation o& services G service positionin" strate"ies G developin" positionin" maps G pricin" o& services G methods and speci&ic issues) #(i) 9: Ser1ice Deli1er&: #eople in services G service process+ distributin" service direct distribution( channel &unction( channels selection( impact o& in&ormation technolo"' G desi"nin" communications miA &or promotin" services G buildin" service customer relationships and service recover' G role o& internal marketin" in service deliver') #(i) ;: Mar/e)i(g S)ra)egies for +iffere() ser1ices: /ormulatin" service marketin" strate"ies &or health( hospitalit'( tourism( lo"istics( &inancial( in&ormation technolo"'( educational( entertainment and public utilit' services) %efere(ce Boo/s: $) 7obert Fohnston( :raham ClarkD Service -perations *ana"ementD #earson 1ducationD !rd 1dition 2) Fames /it.simmons( *ona /it.simmonsD Service *ana"ement? -perations( Strate"'( In&ormation Technolo"'D 4th edition
34

!) 7ichard %) ChaseD -perations *ana"ement &or Competitive 0dvanta"eD 4th edition

SMB27; SCM a(+ Cus)omer %ela)io(s'i> Ma(ageme() ;as decided b' the &acult'< SMB27B Busi(ess Process %ee(gi(eeri(g
Same as S*0+$,

SMB27, IT i( Su>>l& C'ai( Ma(ageme()

#(i) 6: I()ro+uc)io(: :lobal Suppl' Chain Strate"'( impact o& "lobali.ation on suppl' chain mana"ement) #(i) 2: Logis)ics a(+ I(1e()or& ma(ageme()? *ana"in" #roduct *iA &or Short 9i&e #roducts and /orecastin" 1rror *easurement #(i) *: Su>>lier Coor+i(a)io(( Suppl' Contracts and -ptions #(i) 0: I(1e()or& Mo+eli(g &or 7eplenishment S'stems #(i) 9: Su>>l& C'ai( Simula)io(( application o& &rameworks and mathematical modelin" tools to suppl' chain mana"ement problems) #(i) ;: Su>>l& C'ai( Sourci(g and Channel Strate"'( Suppl' Chain Inte"ration + 0pplication o& 7/I>) IT 0doption and *aintenance in SC( 1Aplore leadin"+ed"e use o& in&ormation technolo"' in suppl' chain inte"ration( impact o& the Internet on distribution and back+end suppl' chain processes) %efere(ce Boo/s: $)
2.

Co'le( %ardi( 9on"le'( The mana"ement suppl' Chain #erspective( Thomson #ress( 2,,4)

o&

%usiness

9o"istics

> onald F %owersoA( >and F Closs( * %iAb' Coluper( Suppl' Chain 9o"istics *ana"ement( T*H( Second 1dition( 2,,8) Eisner( 8eon" 9eon" and 8eah+Choon Tan( #rinciples o& Suppl' Chain *ana"ement 0 %alanced 0pproach( Thomson #ress( 2,,2)

!)

SMB27C Sec)orial A>>lica)io( of SCM ;as decided b' the &acult'<

35

SMB267 Emergi(g Issues i( SCM ;as decided b' the &acult'<

C2I FO%MATIO TECH OLO!Y MA A!EME T

SMC 76: S)ra)egic Telecommu(ica)io(s Ma(ageme()
#(i) 6: Telecom Tec'(olog& S&s)ems E1olu)io(: 7ecent >evelopments in Telecom Industr'( 7e"ulation @ 9iberali.ation polic') Techno+mana"erial aspects o& telecommunication( role o& the telecommunication mana"ers in a d'namic environment) #(i) 2: Eco(omic >ers>ec)i1es of Telecom S&s)ems: 7ole o& telecommunications in socio+economic developmentD new technolo"ies and services &or international telecommunicationsD business application o& "lobal networks) 7e"ional prospectus on development o& Telecom) #(i) *: Busi(ess >ers>ec)i1es of Telecom Ma(ageme(): The business o& telecommunicationD telecommunication as a &acilitatin" in&rastructure &or economic development o& the countr'( technical surve' o& the wa's and means that voice( data and video tra&&ic are moved lon" distances( data network( the telephone s'stem)Telecom marketin") #(i) 0: %uildin" brand eBuit' &or competitive advanta"e( Customer care( total service Bualit' mana"ement( preparin" &or the new millennium mana"in" chan"e and people development) #(i) 9: Polic& >ers>ec)i1es issues: Issues o& the monopoli.ation and dere"ulation o& telecom( national telecom polic'( various institutions/ or"ani.ations like telecom re"ulator' authorit' etcD conve'ance) Telecom service costin"( economic evaluation o& telecom projects( telecom project &inancin") #(i) ;: Curre() a(+ Emergi(g >ers>ec)i1es Issues i( Telecom Ma(ageme(): Current emer"in" issues and implications &or the industr'( Indian markets( polic' issues( capacit' buildin"( problems( challen"es o& "rowth) %efere(ce Boo/s: $) Colan Vincent FonesD Telecommunications *ana"ementD Virtualbookworm 2) 7ichard 0) :ershonD Telecommunications and %usiness Strate"'D 7outled"eD 2 edition !) Fames 8 Shaw D Strate"ic Telecommunications 9ibrar' *ana"ement in TelecommunicationsD 0rtech House

SMC272 Da)a 4are'ousi(g a(+ Da)a Base Ma(ageme()

#(i) 6: Co(ce>) of Da)a .are'ouse" Hses o& >ata warehouse( Fusti&'in" a >ata warehouse( Contents o& >ata warehouse( >ata Earehouse desi"n approaches( 7elational >ata Earehouse( *ulti >imensional >atabase structures( 1T9? >ata eAtraction( Trans&ormation( Cleansin"( 9oadin"( >ata *art( >ata Earehouse In&ormation &lows( *etadata)
36

#(i) 2: A(al&8i(g )'e co()e()s of a +a)a .are'ouse? -nline anal'tical processin" ;-90#<) #(i) *: Har+.are a(+ Sof).are Tools" Concepts o& >ata *inin"(Hsin" >ata warehouse &or? %usiness Intelli"ence and C7*) Introduction to >atabaseD -r"ani.ation o& >atabaseD Components o& >atabase *ana"ement S'stemsD >ata *odelsD 1ntit'+7elationship *odelD Cetwork >ata *odelD Hierarch' >ata *odelD Semantic >ata *odelD 0dvanta"es -& >%*S #(i) 0: Basic File S)ruc)ure I(+e=e+: SeBuentialD Hashin" and /ile -r"ani.ationD 7elational >ata *odelD 7elational CalculusD Tuple Calculus S'stemD Structured 1n"lish 3uer' 9an"ua"eD 0l"ebraic -perations #(i) 9: %ela)io(al Da)a?ase Desig(: Inte"rit' ConstraintsD /unctional >ependenciesD Cormali.ationD #h'sical >atabase >esi"nD >ecomposition -& 7elation SchemesD 3uer' #rocessin" 0nd -ptimi.ation S39 3ueriesD S39D The Client / Server >atabase 1nvironment #(i) ;: O?Aec) Orie()e+ Da)a Mo+els D Cetwork and Hierarch' *odelsD Securit'D >ata Earehousin"D >ata and >atabase 0dministrationD >istributed >atabases) %efere(ce Boo/s: $) %e'non+>avies #+ >atabase S'stemsD #al"rave( 2,,! 2) Ho&&er+ *odern >atabase *ana"ementD #earson 1ducation( 4 th edition !) *ajumdar and %hattachar'a+ >atabase *ana"ement S'stemD Tata *c:raw+Hill)

SMC7*2 Busi(ess S&s)ems A(al&sis a(+ Desig(

#(i) 6: In&ormation S'stem %uildin" %locks( S'stem 0nal'sis? /act &indin" TechniBues &or 7eBuirement 0nal'sis #(i) 2? *odelin" S'stem 7eBuirements with Hse Cases( >ata *odelin" and anal'sis( *ana"in" 7eBuirement Chan"es #(i) *? #rocess *odelin"( 7e+en"ineerin" %usiness #rocesses( -bject+-riented 0nal'sis and *odelin" #(i) 0: 0pplication 0rchitecture and *odelin"( >atabase >esi"n( user inter&ace desi"n and protot'pin" #(i) 9: Issues in #lannin" and Implementation o& IT based S'stems #(i) ;? Implementin" and *aintainin" S'stem) %efere(ce Boo/s: $) Fe&&re' Ehitten @ 9onnie > %entle' D S'stems 0nal'sis and >esi"n *ethodsD Tata *c"raw Hill 2) Sommerville D So&tware 1n"ineerin"D #earson 1ducation !) 7o"er S) #ressmanD So&tware 1n"ineerin"D *c:rawHill
37

SMC270 3(o.le+ge Ma(ageme() a(+ I((o1a)io(

Same as S*0+,8

SMC279 Sof).are ProAec) a(+ @uali)& Ma(ageme()

Same as S*0+,6

SMC27; Mo?ile commerce a(+ securi)&

Same as S*0+,5

SMC27B BP% a(+ E%P Im>leme()a)io(

#(i) 6: Introduction to %#7( Cature( si"ni&icance and rationale o& %usiness #rocess 7een"ineerin"( 7een"ineerin" scenario) #(i) 2: #roblems issues( scope and trends in %#7( Implementin" %#7? *ethodolo"' and steps( IT enabled reen"ineerin") #(i) *: I()ro+uc)io(: E%P Co(ce>)s + 1nterprise S'stem( 1volution o& 17#( Tan"ible and Intan"ible %ene&its( 1mer"in" Trends in 17# adoption( 17# Implementation Sta"es( case stud') #(i) 0: Pre2Im>leme()a)io( S)age? Ceed 0nal'sis( Competitive 1nvironment 0nal'sis( :ap 0nal'sis( Cost 1lements( /easibilit' 0nal'sis( 17# *odule( 17# So&tware( S0#( %aan( -racle( #eople So&t Comparison o& 17# So&twares( 17# #acka"e 1valuation Criteria( #acka"e 9i&e C'cle( case Studies) #(i) 9: ProAec) Ma(ageme()? #roject Team and Chan"e *ana"ement) #(i) ;: Pos) im>leme()a)io(: #ost implementation Success( Cross /unctional) -r"ani.ational and Industrial Impacts) *easurin" %usiness %ene&its( case stud') %efere(ce Boo/s: $) 9iaBuat Hossain( Fon >avid #atrick and *)0) 7ashidD 1nterprise 7esource #lannin"? :lobal -pportunities @ Challen"esD Idea :roup #ublishin" 2) 0leAis 9eon( 1nterprise 7esource #lannin" >em'sti&ied( Tata *c:raw+Hill #ublishin" Compan' 9td)( Cew >elhi( 2,, ) !) 7)7adhakrishnan and S)%alasubramanian I%uisness #rocess 7een"ineerin"? TeAt CasesJ( #HI( 2,,8)

SMC27, e2!o1er(a(ce
38

;as decided b' the &acult'<

SMC27C Telecommu(ica)io(s for Busi(ess

Same as S*0+,4

SMC267 Busi(ess >rocess ree(gi(eeri(g

Same as S*0+$,

SMC266 Sec)orial A>>lica)io( of ITM ;as decided b' the &acult'< SMB262 Emergi(g Issues i( ITM ;as decided b' the &acult'<

ELECTI$E FD MA%3ETI ! MA A!EME T

SMD276 I()er(a)io(al mar/e)i(g ma(ageme()
#(i) 6: I()er(a)io(al Mar/e)i(g: *eanin"( Cature and ImportanceD International *arketin" -rientation? 1)#)7):) G 0pproach? 0n overview o& the International *arketin" *ana"ement #rocessD International *arketin" 1nvironment) #(i) 2: International *arket Se"mentation and #ositionin"D Screenin" and Selection o& *arketsD International *arket 1ntr' Strate"ies? 1Aportin"( licensin"( Contract *anu&acturin"( Foint Venture * @ 0( Settin"+up o& Eholl' -wned Subsidiaries 0board( Strate"ic 0lliances) #(i) *: I()er(a)io(al Pro+uc) a(+ Prici(g S)ra)egies: #roduct >esi"nin"? #roduct Standardi.ation Vs) 0daptationD *ana"in" #roduct 9ine( International Trade #roduct 9i&e C'cle( Cew #roduct >evelopmentD #ricin" &or International *arkets? /actors 0&&ectin" International #rice >eterminationD #rice 3uotations and Terms o& Sale) #(i) 0: Ma(agi(g I()er(a)io(al Dis)ri?u)io( a(+ Promo)io(: >istribution Channel Strate"' G International >istribution Channels( their 7oles and /unctionsD Selection and *ana"ement o& -verseas 0"entsD International >istribution 9o"isticsD #lannin" &or Trade /airs and 1Ahibitions) #(i) 9: International #romotion *iA G 0dvertisin" and other *odes o& Communication)
39

#(i) ;: Emergi(g Tre(+s i( I()er(a)io(al Mar/e)i(g: 7e"ionalism v/s *ultilaterismD Trade %locksD Important :roupin" in the EorldD 9e"al >imensions in International *arketin" ;7ole o& ET-<D *arketin" 7esearch &or Identi&'in" -pportunities in International *arkets) %efere(ce Boo/s: $) %hattachar'a( %)( 1Aport *arketin" Strate"ies &or Success( :lobal %usiness #ress( Cew >elhi( $66$) 2) Cateora( #hillip 7) and Fohn 9) :rahm( International *arketin"( $,th ed)( Irwin *c:raw Hill( %oston( $666) !) /air+weather( Fohn International *arketin"( #rentice Hall o& India #rivate 9td)( Cew >elhi);$4<

SMD272 %e)ail a(+ +is)ri?u)io( a(+ Ma(ageme()

#(i) 6: Defi(i)io(" im>or)a(ce a(+ sco>e of %e)aili(g: 1volution o& 7etail Competition(+ The Eheel o& 7etailin"( the 0ccordion) #(i) 2: The 7etail 9i&e C'cleD 1mer"in" Trends in 7etailin"D The 7etail Scenario in IndiaD 7etail /ormats) #(i) *: I(forma)io( !a)'eri(g i( %e)aili(gD 7etail Strate"ic #lannin" and -peration *ana"ementD 7etail /inancial Strate"'D Tar"et *arket Selection and 7etail) #(i) 0: 9ocationD Store >esi"n and 9a'outD Visual *erchandisin" and >ispla's) #(i) 9: Merc'a(+ise Pla((i(g" %u'in" and Handlin"D *erchandise #ricin"D 7etail Communication *iAD #romotional Strate"'D 7etail Human 7esources *ana"ementD Customer Service( The :0#s *odel( Customer 7elationship *ana"ement) #(i) ;: %e)ail Ma(ageme() I(forma)io( S&s)emsD 7etail 0uditsD -nline 7etailin"D :lobal 7etailin"D 9e"al and 1thical Issues in 7etailin" %efere(ce Boo/s: $) %erman %) 1vans F) 7) ;2,, <( 7etail *ana"ement( 6th 1dition( #earson 1ducation) 2) >unne #)*( 9usch 7)/) and >avid 0) ;2,,2<( 7etailin"( th ed)( South+Eestern( Thomson 9earnin" Inc) !) >avid *ulcah'D Earehouse >istribution and -perations HandbookD *c:raw+Hill Handbooks

SMD27* Mar/e)i(g of Ser1ices

40

#(i) 6: I()ro+uc)io( )o Ser1ices Mar/e)i(g: :rowin" Importance o& Services SectorD *eanin" and Cature o& ServicesD Classi&ication o& Services and *arketin" ImplicationsD Services *arketin" #rocess) #(i) 2: #(+ers)a(+i(g Cus)omers ?u&i(g Co(si+era)io(s a(+ Be'a1iour D Customer 1Apectations and #erceptionsD >e&inin" and *easurin" Service 3ualit' ;ServeBual and Servepre&<) #(i) *: :0#s *odelD >e&inin" and *easurin" Customer Satis&action( Service 7ecover') #(i) 0: Ser1ices Mar/e)i(g Mi=: Services >esi"n and >evelopmentD Service %lueprintin"D Service #rocessD #h'sical 1vidence and ServicescapeD #ricin" o& services) #(i) 9: Services >istribution *ana"ementD *ana"in" the Inte"rated Services Communication *iAD *ana"in" Service #ersonnelD 1mplo'ee and Customer 7ole in Service >eliver') #(i) ;: Mar/e)i(g A>>lica)io(s i( Selec) Ser1ice I(+us)ries: Hospitalit' Services( Tourism Services( %ankin" ServicesD Health and Insurance Services) %efere(ce Boo/s: $) Christopher( H) 9ovelock( Services *arketin"( #rentice Hall International( Cew Feres'( 2,,4) 2) #a'ne( 0drian( The 1ssence( o& Services *arketin"( #rentice Hall o& India 9td)( 2,,8) !) Neithmal( V)0) and %itner( *)F)( Services *arketin"( *c:raw Hill Co) 9td)( 2,,6)

41

SMD270 A+1er)isi(g a(+ Bra(+ Ma(ageme()

#(i) 6: I()ro+uc)io( )o A+1er)iseme(): Concept and de&inition o& advertisement G Social( 1conomic and 9e"al Implications o& 0dvertisement G settin" advertisement objective G 0d) 0"encies G selection and remuneration G advertisement campai"n) #(i) 2: A+1er)iseme() Me+ia: *edia plan G t'pe and choice criteria G reach and &reBuenc' o& advertisements+ cost o& advertisements related to sales G media strate"' and schedulin") #(i) *: Desig( a(+ E=ecu)io( of A+1er)iseme(): *essa"e development G di&&erent t'pes o& advertisement G la'out G desi"n appeal G cop' structure G advertisement production G print G 7adio) T)V) and web advertisement G *edia 7esearch G testin" validit' and reliabilit' o& ads G measurin" impact o& advertisements) #(i) 0: Bra(+2co(ce>): Cature and Importance o& %randD %rand vs) :enerics( %rand 9i&e C'cle( %rand Came and %rand *ana"ementD #(i) 9: Bra(+ I+e()i)&: Conceivin"( #lannin" and 1Aecutin" ;0aker *odel<( %rand 9o'alt'( *easures o& 9o'alt'D %rand 1Buit'? Concepts and *easures o& %rand 1Buit'+Cost( #rice and Consumer %ased *ethodsD Sustainin" %rand 1Buit'D %rand #ersonalit'? >e&inition o& %rand #ersonalit'( *easures o& #ersonalit'( /ormulation o& %rand #ersonalit'D %rand Ima"e Vs %rand #ersonalit') #(i) ;: Bra(+ Posi)io(i(g: Concepts and >e&initions( 7epositionin"( Celebrit' 1ndorsement( %rand 1AtensionD >i&&erential 0dvanta"e? Strate"ies &or Competitive 0dvanta"e( %rand #'ramidD %randin" in di&&erent sectorsD 7ole o& In&ormation in %rand *ana"ementD 7ole o& e+ communities in %rand *ana"ement) %efere(ce Boo/s: $) 0kaker( >avid 0)( %atra( 7ajeev and *'ers( Fohn :)( 0dvertisin" *ana"ement( #rentice Hall( Cew Ferse'( $664) 2) Hard( Corman( The #ractice o& 0dvertisin"( %utter worth Heinemann( -A&ord( 2,,2) !) 0rnold( >avid( The Handbook o& %rand *ana"ement( 7andom Centur' House( 9ondon 2,,2)

42

SMD279 %ural a(+ Social Mar/e)i(g

#(i) 6: %ural Mar/e)i(g I()ro+uc)io(: >e&initionD *'ths and 7ealit' o& 7ural *arketsD Characteristics o& 7ural #eopleD 7ural market 1nvironmentD 7ural In&rastructureD #roblems o& 7ural *arketin" as re"ards #roduct #ositionin"D >istributionsD 9an"ua"eD *ediaD Transport etc) Challen"es &or 7ural *arketin" #(i) 2: %ural Mar/e)i(g S)ra)egies: 7ural *arket Se"mentationD #roduct Strate"iesD #ricin" Strate"iesD #romotion Strate"iesD >istributor Strate"ies) #(i) *: 7ural *arketin" 7esearchD 7ole o& IT in 7ural *arketin" ;e+Chaupals etc)< with &ew case studiesD *arketin" o& 7ural and Cotta"e Industr' #roducts) /uture o& 7ural *arketin" in India) #(i) 0: Fou(+a)io( of Social Mar/e)i(g: >e&initionD Cature and ScopeD Social *arketin" Challen"esD Conceptual /ramework o& Social *arketin"D Ceed &or Social *arketin") #(i) 9: Social Mar/e)i(g S)ra)egies a(+ A>>lica)io(s: Social *arkets Se"mentationD #roduct Strate"iesD *arketin" *iAD #ricin" Strate"ies) #(i) ;: #romoter Strate"ies? 7ole o& :ovt) and C:-Ks in Social *arketin"D Social *arketin"D 0pplied in /amil' #lannin"D *edicareD Small Savin"sD 0I>S #revention %efere(ce Boo/s: $) 8rishnamachar'ulu 0nd 9alitha 7amakrishnanD 7ural *arketin"D #earson 1ducation India 2) 8ash'ap( #radeep 0nd 7aut( SiddarthaD 7ural *arketin"D %i.tantra !) 7uchika 7amakrishnanD 7ural *arketin"D Cew Centur'

SMD27; Promo)io( Ma(ageme() a(+ Busi(ess )o Busi(ess Mar/e)i(g

#(i) 6: I()ro+uc)io(s - O1er1ie.? Ehat is %2%( Character o& %2%( Character o& %2%) #(i) 2: B2B Purc'ase Fu(c)io(: -r") %u'er %ehavior( *arket -pportunities in %2%( *arketin" Strate"' in %2%( *arketin" Strate"' in %2%( Eeavin" *arketin" into the /abric o& the &irm) #(i) *: Ma(agi(g B2B Pro+uc)s: #ricin" @ Ce"otiations( Channels( Communicatin" with Customers ;I*C<) 0dvertisin"( Trade( and #7(-ne+to+-ne *edia( Sales and Sales *ana"ement( #roject #resentation #(i) 0: I()ro+uc)io( )o Sales Promo)io(: Scope and role o& sale promotion G de&inition G objective sales promotion sales promotion techniBues G trade oriented and consumer oriented)
43

#(i) 9: Sales Promo)io( Cam>aig(: Sales promotion G 7eBuirement identi&ication G desi"nin" o& sales promotion campai"n G involvement o& salesmen and dealers) #(i) ;: -ut sourcin" sales promotion national and international promotion strate"ies G Inte"rated promotion G Coordination within the various promotion techniBues G online sales promotions) %efere(ce Boo/s: $) Fe&&re' HeilbrunnD *arketin" 1nc'clopedia? Issues and Trends Shapin" the /utureD merican *arketin" 0ssociation 2) >avid /ordD Hnderstandin" %usiness *arketin" and #urchasin"D Cen"a"e 9earnin" %usiness #ressD ! edition !) Fohn CoeD The /undamentals o& %usiness+to+%usiness Sales @ *arketin"D *c:raw+HillD $ edition

SMD27B Co(sumer Be'a1ior

#(i) 6: I()ro+uc)io( )o co(sumer ?e'a1ior G>e&inition o& consumer behavior( applications o& consumer behaviour +Consumer behavior and marketin" strate"'( Consumer research+#rimar' and secondar' methods+tools used+surve'( &ocus "roups( personal interviews( projective techniBues( Consumer se"mentation+bases o& se"mentation+demo"raphic( behavioural bene&itD Consumer modelin"+ 1conomic model+ps'choanal'tical model G sociolo"ical model) #(i) 2: I(flue(ce of social class +>e&inition and meanin" o& social strati&ication+&actors responsible &or social strati&ication+characteristic &eatures o& social classes+ social in&luence on consumer behavior) :roup >'namics and consumer re&erence "roups+ de&inition and meanin" o& "roup G reasons &or &ormation o& "roup+ t'pes o& "roups relevant to consumer behaviour in&ormation #(i) *: I(+i1i+ual +e)ermi(a()s+#erception+&actors in perception+ meanin" o& perception+ perceptual process+&actors responsible &or perceptual distortion( 9earnin"+ EeberKs law+Classical conditionin"+ operant conditionin"+marketin" implications+ Components o& learnin" process( #ersonalit' and emotion( #ersonalit' Gmeanin" and nature G characteristics o& personalit'+ sta"es in the development o& personalit'+ personalit' in&luences and consumer behaviour #(i) 0: Mo)i1a)io( F (ee+s 2 goals2 d'namic characteristics o& motivation G consumer ima"er' and perceived risk( hard core behavioural perspective+social learnin" perspective+co"nitive approach+ biolo"ical approach+rational eApectations ps'choanal'tical perspective+*aslowKs hierarch' o& needs+ #roperties o& motivation+ Three main t'pes o& con&licts+ 0ttitudes+de&inition belie&s+ a&&ect+ behavioural intention+attitude chan"in" strate"ies) #(i) 9: Self co(ce>)( situational in&luences and li&est'le+overview( Consumer decision makin" process(
44

#(i) ;: Co(sum>)io( a(+ >os) >urc'ase ?e'a1iour ? Consumer satis&action concept( co"nitive dissonance( consumer deli"ht( Consumer Value( Consumer Value >eliver' Strate"ies( Competitive advanta"e throu"h customer value In&ormation G Customer value determination process + *easurin" customer satis&action) %efere(ce Boo/s: $) Schi&&man 9):) and 8anuk 9)9)( Consumer %ehaviour( 6th 1dition( #rentice Hall o& India( Cew >elhi) 2) Seth( F) C) @ *ittal( %) ;2nd ed)( 2,,!<) Customer %ehaviour+0 *ana"erial #erspective) Thomson South+Eestern) !) Hawkins( >) I) @ 7o"er( F) %) and 8enneth( 0)C) ;2,,$<) Consumer %ehaviour+%uildin" *arketin" Strate"') Irwin *c:raw+Hill( Cew Lork)

SMD27, Cus)omer %ela)io(s'i> Ma(ageme()

#(i) 6: I()ro+uc)io(: >e&inition o& C7*( C7* as a business strate"'( elements o& C7*( C7* processes and s'stems) #(i) 2: S)ra)eg& a(+ Orga(i8a)io( of C%M: Histor' o& C7*( >'namics o& Customer Supplier 7elationships( Cature and conteAt o& C7* strate"'( The relationship oriented or"ani.ation) #(i) *: Mar/e)i(g As>ec)s of C%M: Customer knowled"e( privac' issues( communications and multi channels in C7*( the individuali.ed customer proposition( 7elationship polic') #(i) 0: A(al&)ical C%M: 7elationship data mana"ement( >ata anal'sis and data minin"( Se"mentation and selection( 7etention and crosssell anal'sis( 1&&ects o& marketin" activities( 7eportin" results) -perational C7*? Call centre mana"ement( Internet and website( >irect mail) #(i) 9: Colla?ora)i1e C%M-C%M Su?s&s)ems: Contact *ana"ement( Campai"n *ana"ement( Sales /orce 0utomation) Choosin" C7* Tools / So&tware #acka"e? Shortlistin" prospective C7* vendors( settin" evaluation criteria &or the appropriate C7* packa"e( selection C7* implementation) #(i) ;: C%M s&s)ems a(+ Im>leme()a)io(: C7* s'stems( Implementation o& C7* s'stems( 1thical Issues in C7* %efere(ce Boo/s: $) %arnes( Fames :)( Secrets o& Customer 7elationship *ana"ement( *c:raw Hill( Cew Lork( 2,,$) 2)) *c8enna( 7e"is( 7elationship *arketin"? Success&ul Strate"ies &or the 0"e o& the Customers( 0ddison Eesle' #ublishin" Compan'( 2,,8) !) Stone( *erlin and Eood rock( Ceil( 7elationship *arketin"( ko"an #a"e( 9ondon( 2,,4)
45

!rou> E: Fi(a(cial Ma(ageme()

SME 276 Securi)& a(al&sis a(+ >or)folio ma(ageme()
#(i) 6 I()ro+uc)io( Concepts o& investment+ /inancial and non+&inancial &orms o& investment G -bjectives o& &inancial investment( investment methods G Securit' and non+securit' &orms o& investment G Sources o& investment in&ormation+ Investment Instruments) #(i) 2 Fi(a(cial mar/e)s: primar' and secondar' markets G major pla'ers and instruments in secondar' market + /unctionin" o& stock eAchan"es( tradin" and settlement procedures at CS1 @ %S1)) Stock markets "uidelines on primar' @ secondar' markets) <) %ehaviour o& stock market prices( implications o& e&&icienc' market h'pothesis &or securit' anal'sis and port&olio mana"ement) #(i) * $alua)io( of securi)ies? bond and &iAed income instruments valuation Gbond pricin" theorems( duration o& bond and immunisation o& interest risk( term structure o& interest rate( determination o& 'ield curves( valuation o& eBuit' and pre&erence shares ;>ividend capitalisation @ C0#*< #(i) 0 %is/ ? 0nal'sis o& risk @ return( concept o& total risk( &actors contributin" to total risk( s'stematic and uns'stematic risk( de&ault risk( interest rate risk( market risk( mana"ement risk( purchasin" power risk) 7isk @ risk aversion) Capital allocation between risk' @ risk &ree assets+Htilit' anal'sis( #(i) 9 Fu(+ame()al E Tec'(ical A(al&sis of eGui)& s)oc/) Concept o& intrinsic value) -bjectives and belie&s o& &undamental anal'sts) 1conom'+Industr'+ Compan' &ramework( 1conomic anal'sis and &orecastin") Theor' o& Technical anal'sis( points and &i"ures chart( bar chart( contrar' opinions theor'( con&idence indeA 7S0( 7SI( *ovin" avera"e anal'sis( Fapanese Candlesticks) #(i) ; Mo+er( >or)folio )'eor& ? 0sset allocation decision) >ominant @ 1&&icient port&olio simple diversi&ication( *arkowit. diversi&ication model( selectin" an optimal port&olio G Sharpe sin"le indeA model) >etermination o& corner port&olio) #rocess o& port&olio mana"ement G International >iversi&ication) #ort&olio per&ormance evaluation? Sharp @ Tre'nor @ FensenKs measure) #ort&olio revision G 0ctive and passive strate"ies @ &ormula plans in port&olio revision) *utual &unds+ t'pes( per&ormance evaluation o& mutual &unds( &unctions o& 0sset *ana"ement Companies) %efere(ce Boo/s: $ Investment 0nal'sis and G T*H + 2nd 1dition( 2,,2 #ort&olio mana"ement G #rasanna Chandra

2 Investments G Zvi Bodie( @ *ohant' G T*H G 4th 1dition( 2,,2) !) Securit' 0nal'sis @ #ort&olio *ana"ement( S)%hat( 1Acel %ooks)
46

SME272 Mergers" AcGuisi)io(s E Cor>ora)e res)ruc)uri(g

#(i) 6 Mergers A( I()ro+uc)io(? In the nature o& acBuisitions and amal"amations) t'pes o& mer"er G motives behind mer"ers G theories o& mer"ers G operatin"( &inancial and mana"erial s'ner"' o& mer"ers G value creation in hori.ontal( vertical and con"lomerate mer"ers G internal and eAternal chan"e &orces contributin" to * @ 0 activities 0 strate"ic perspective+ industr' li&e c'cle and product li&e c'cle anal'sis in *@0 decision( strate"ic approaches to *@0+ SE-T anal'sis( %C: matriA( #orterKs /ive &orces model #(i) 2 Legal Frame.or/ 9e"al and re"ulator' &rame work o& * $624( Indian Income TaA act $64$ G Competition 0ct) @ 0 G provisions o& compan'Ks act S1%I take over code( #rovisions o&

#(i) * Cor>ora)e res)ruc)uri(g? >i&&erent methods o& restructurin" G joint ventures G sell o&& and spin o&& G divestitures G eBuit' carve out G levera"ed bu' outs ;9%-< G mana"ement bu' outs G master limited partnerships G emplo'ee stock ownership plans ;1S-#< #(i) 0 Merger Process? >'namics o& *@0 process+ identi&ication o& tar"ets ne"otiation closin" the deal) /ive+sta"e model G due dili"ence ;detailed discussion<)#rocess o& mer"er inte"ration G or"ani.ational and human aspects G mana"erial challen"es o& * @ 0 #(i) 9 $alua)io(? Valuation approaches Gdiscounted cash &low valuation G relative valuation G valuin" operatin" and &inancial s'ner"' G valuin" corporate control G valuin" o& 9%- *ethods o& &inancin" mer"ers G cash o&&er( share eAchan"e ratio G mer"ers as a capital bud"etin" decision #(i) ; Accou()i(g a(+ )a=a)io( for amalgama)io(? #oolin" o& interest method( purchase method G procedure laid down under Indian companies act o& $624 Takeovers( t'pes( hostile takeover approaches( Takeover de&enses G &inancial de&ensive measures G Coercive o&&ers and de&ense G anti+takeover amendments G poison pill de&ense 9e"al and re"ulator' &rame work o& * @ 0 )

%efere(ce Boo/s: $) *er"ers acBuisitions and %usiness valuation

47

2) 7avindhar G 1Acel books( $/e 2,,5 2 ! 0shwath >amodaran Fohn Eile' @ Sons Compan' module+8 9aw @ G #ractice Corporate G

Vadapalli /inance+Theor' G 0nd #ractice book G &or

TaAmann

7ecommended

SME27* Cor>ora)e Busi(ess )a=a)io( a(+ Pla((i(g

#(i) 6 I()ro+uc)io(: >e&initions( 7esidential status( Heads o& Income( Computation o& TaAable Income) #(i) 2Ta=a)io( of Com>a(ies: Special #rovisions in Computation o& #ro&its &rom %usiness( >eductions &rom :ross Total Income( 0mal"amations o& Companies and &iscal Incentives( *inimum 0lternate TaA on Companies( Special #rovisions relatin" to TaA on >istributed #ro&its o& >omestic Companies) #(i) * Ta= Pla((i(g: Concepts relatin" to TaA 0voidance and TaA 1vasion( TaA #lannin" with re&erence to? 9ocation o& Hndertakin"( T'pe o& 0ctivit'( -wnership #attern( >ividend #olic'( Issue o& %onus Shares( Inter Corporate >ividends and Trans&ers( TaA #lannin" relatin" to? 0mal"amations and *er"ers o& Companies) TaA considerations in respect o& speci&ic mana"erial decisions like *ake or %u'( -wn or 9ease( Close or Continue( Sale in >omestic *arkets or 1Aports( Capital %ud"etin" >ecisions( *ana"erial 7emuneration( /orei"n Collaboration and Foint Ventures) #(i) 0 Ta= Ma(ageme(): /ilin" o& 7eturns and 0ssessments( #enalties and #rosecutions( 0ppeals and 7evisions( 0dvance TaA( T>S( 0dvance 7ulin"s( 0voidance o& >ouble TaAation 0"reements) #(i) 9 I(+ia( La.s a(+ %egula)io(s !o1er(i(g I()er(a)io(al Tra(sac)io(s? /1*0D TaAation o& &orei"n incomeD /orei"n investmentsD Settin" up o&&ices and branches abroadD 7estrictions on trade in endan"ered species and other commodities) #(i) ; Legal Frame.or/ of I()er(a)io(al Busi(ess: Cature and compleAitiesD Code and common laws and their implications to business %efere(ce Boo/s: $) 0huja( :) 8) @ :upta( 7avi( S'stematic 0pproach to Income TaA) 0llahabad( %harat 9aw House) 2) %ha"wati #rasad( >irect TaAes 9aw @ #ractice( Eishwa #rakashan) !) 8an"a( F) %) and #alkhivala( C) 0)( Income TaA( %omba'( C) *) Tripathi)

SME270 I()er(a)io(al Fi(a(cial Ma(ageme()

48

# IT 6 I()ro+uc)io( International &inancial 1nvironment+ The Importance( rewards @ risk o& international &inance+ :oals o& *CC+ International %usiness methods G 1Aposure to international risk+ International *onetar' s'stem+ *ultilateral &inancial institution+:overnment in&luence on eAchan"e rate) # IT 2 I()er(a)io(al flo. of fu(+s %alance o& pa'ments;determination account( capital account @ -70<+International Capital /lows+0"encies that &acilitate International diseBuilibrium @ adjustment o& %alance o& pa'ment @ Trade de&icits) o& Trade &lows current &lows+International G 1Builibrium(

# IT * I()er(a)io(al Fi(a(cial Mar/e)s /orei"n eAchan"e markets+&orei"neAchan"e tradin"+Cash @ Spot eAchan"e markets+&orei"n eAchan"e rates @Buotation+ &orward markets+1Achan"e rate %ehavior+Cross 7ates+/orei"neAchan"e market participants+arbitra"e pro&it in &orei"n eAchan"e markets( Swi&t *echanism) # IT 0 Forecas)i(g foreig( E=c'a(ge ra)e *easurin" eAchan"e rate movements+1Achan"e rate eBuilibrium G /actors e&&ectin" &orei"n eAchan"e rate &orecastin" eAchan"e rates+ international parit' relationship? interest rate parit'( purchasin" power parit' @ &isher e&&ects) # IT 9 Foreig( E=c'a(ge e=>osure *ana"ement o& Transaction eAposure+*ana"ement o& Translation eAposure+ *ana"ement o& 1conomic eAposure+*ana"ement o& political 1Aposure+ *ana"ement o& Interest rate eAposure) # IT ; Foreig( e=c'a(ge ris/ Ma(ageme() Hed"in" a"ainst &orei"n eAchan"e eAposure G /orward market+ /utures *arket+ options *arket+ Currenc' Swaps+Interest rate Swap+ Cross currenc' Swaps+Hed"in" throu"h currenc' o& invoicin"+ Hed"in" throu"h miAed currenc' invoicin" GHed"in" throu"h selection o& suppl'in" countr') Countr' risk anal'sis( International Capital %ud"etin"? Concept( #roblems associated( 1valuation o& a project( /actors a&&ectin"( 7isk 1valuation( Impact on Value)9on" term 0sset @ 9iabilit' mana"ement?+/orei"n >irect investment G/orei"n port&olio investment+ International /inancial instruments International %ond @ 1Buit' market)short term 0sst @ liabilit' mana"ement?+Eorkin" Capital #olic'+Cash mana"ement G7eceivable *ana"ement+ Inventor' *ana"ement+ Short term( /inancin" decision G international %ankin" and mone' market) %efere(ce Boo/s : $) 1un @ 7esnick *c:raw Hill<( /e 2) Fe&& 2,, *adura G International /inance /inance *ana"ement *ana"ement +++;Thomson<( +++;Tata 5/e(

International

49

!) #):) /e

0pte+International

/inance

*ana"ement+

Tata

*c:raw

Hill<(

SME279 I(1es)me() Ba(/i(g #(i) 6 Esse()ials of )'e EGui)&-S)oc/ Mar/e)? The new issue market/Initial #ublic -&&erin"s ;I#-s< +#ublicl' Traded *arkets? /actors a&&ectin" the secondar' tradin" market( stock eAchan"es( market indices( liBuidit' and volatilit' issues +Corporate e&&ects on stock pricin"( price/earnin"s ratios( book value( valuation based on eApectations vs historical reportin" +1Aternal and international economic e&&ects on stock market values( liBuidit' and volatilit' +/undamentals o& stock market technical anal'sis +#rivate 1Buit'/Venture Capital and >irect Investment) #(i) 2 Esse()ials of )'e Fi=e+ I(come-Bo(+ Mar/e) >i&&erences between stocks/eBuit' and bonds/credit markets +/undamentals and mathematics o& the credit( &iAed income/bond market +Corporate credit and economic impacts on bond markets( interest rates( 'ields and credit pricin" spreads( Investment :rade vs Con Investment :rade ;Hi"h Lield/Funk %onds< +/undamentals o& the workin"s o& the credit markets +Convertible %onds and 0sset %acked Securities +Tradin"( #ositionin"( Hnderwritin" and >istribution +7atin" 0"encies) #(i) * Ma(ageme() of Pu?lic Offers a(+ Pri1a)e Placeme()s Initial #ublic #ublic -&&ers -&&ers) o& >ebt 7i"hts Securities Issues -verseas and Secondar' #ublic Capital *arket Issues) 1Ait -&&ers -&&ers

#(i) 0 Cor>ora)e A+1isor& Ser1ices %usiness 0dvisor' ServicesK(#roject /inancial 7estructurin" 0dvisor'( *er"ers and 0dvisor' 0cBuisitions Services 0dvisor'

#(i) 9 Esse()ials a(+ i()errela)io(s'i> ?e).ee( a(+ amo(g Issuers-Borro.ers" Intermediaries/Hnderwriters and Investors &or the eBuit' and bond markets+Individual investors +Institutional Investors( banks( mutual &unds( investment mana"ers( pension &unds( insurance companies( and hed"e &unds +>evisin" and anal'.in" an investment strate"') #(i) ; Legal-%egula)or& Com>lia(ce( 7isk *ana"ement and %ack -&&ice +1thics( insider tradin"( corporate "overnance( &iduciar' responsibilities +Compliance and 7e"ulator' 1nvironment +Credit( *arket( -perations/#rocessin" 7isk *ana"ement +>ocumentation( Transaction #rocessin"( /inancial Control and 7eportin" ) %efere(ce Boo/s: $) Subraman'am( #ratap( Investment bankin" Tata *c:raw+Hill $st ed) 2) The %usiness o& Investment %anks b' *ichel /leuriet

50

SME27; Fu)ures" O>)io(s a(+ %is/ Ma(ageme() #(i) 6 Fu(+ame()als of +eri1a)i1es: %asics o& hed"in" credit( currenc' and interest rate risks +>i&&erence between hed"in" and speculation +>evisin" and anal'.in" a borrowin" and hed"in" strate"' +Hed"e /unds vs /und *ana"ers/*utual /unds #(i) 2 For.ar+s a(+ Fu)uresD -ption &undamentals? calls( puts( and underl'in"D Hed"in" with /utures( -ption #ositions and Strate"iesD %inomial and %lack+Scholes -ption Valuation) Introduction to Interest 7ate >erivativesD Credit 7iskD Credit >erivatives #(i) * Interest rate markets+ T'pe o& rates( Nero rates( %ond pricin"( >eterminin" Nero rates( /arward rules( /arward rate a"reements ;/70<( Treasur' bond @ Treasur' note &utures( Interest rate derivatives ;%lack model<) #(i) 0 %is/ ma(ageme(): objective o& 7isk mana"ement( Identi&'in" t'pes o& risk( mana"ement o& translation( transaction and economic eAposure) 3uanti&'in" risk and Hed"in" techniBues #(i) 9 Cre+i) ris/2 %ond prices and the probabilit' o& de&ault( Historical de&ault eAperience( 7educin" eAposure to Credit risk( Credit de&ault swaps( Total return swaps( Credit spread options( Collaterali.ed debt obli"ation) #(i) ; $alue a) %is/ ($A%)2Measure" Historical simulation( *odel buildin" approach( linear approach( 3uadratic model( *onte Carlo simulation( stress testin" and back testin") %efere(ce Boo/s: $) /utures( -ptions and Swaps G 7obert E 8olb G %lackwell #ublishin") 2) Introduction to >erivatives and 7isk *ana"ement G Chance G Thomson 9earnin"( 4/e( 2,, !) -ptions /utures @ -ther >erivatives+ Fohn C)Hull + ;#earson 1ducation<( 4/e

SME27B I()er(a)io(al Accou()i(g Prac)ices

#(i) 6 I()ro+uc)io( G Causes o& international di&&erences G some major di&&erences in &inancial reportin"( International classi&ication o& &inancial reportin" G international harmoni.ation o& accountin" G the reBuirements o& international accountin" standards)

51

#(i) 2 Fi(a(cial re>or)i(g i( #SA" #3" 0ustralia and /rance( /inancial reportin" in :erman'( Cetherlands( Fapan and Third world( countries with special emphasis on le"al issues( accountin" standards and( consolidation o& accounts) #(i) * Issues i( I()er(a)io(al accou()i(g G Consolidation G &orei"n currenc' translation G se"mental reportin" G &orei"n eAchan"e risk mana"ement) #(i) 0 Harmo(i8a)io( i( Fi(a(cial re>or)i(g (Standardi.ation and Harmoni.ation ( role o& international accountin" bodies ;I0SC< in harmoni.ation) #(i) 9 Mul)i(a)io(al Tra(sfer Prici(g G -bjectives o& trans&er pricin" G selectin" a trans&er price G internal revenue code and trans&er pricin") #(i) ; E)'ical issues i( i()er(a)io(al accou()i(g G Incidence and implications o& window dressin" ;cases< %efere(ce Boo/s: $) /rederick > S Choi G International /inance @ 0ccountin" Hand book G Fohn Eile' 2) Fames 0 Schweikart G International 0ccountin"? 0 Case 0pproach G *c:raw Hill !) 8wabena 0n'ane+Ctow G International Handbook o& 0ccountin" 1ducation and Certi&ication G #er"amon #ublishers

SME27, ProAec) A>>raisal a(+ Fi(a(ce

#(i) 6 A( O1er1ie. of ProAec) Fi(a(ce: Introduction to project &inance and overview o& the project &inance market( project li&e c'cle and its impact on the &easibilit'( 0 stud' o& Eorld %ank #roject 7eports #roject Initiation and 7esource 0llocation? The Importance o& a #roper 0llocation o& 7esources( #rocess o& 7esource 0llocation at the Corporate 9evel( #rocess o& 7esource 0llocation at the %usiness Hnit 9evel( :eneration o& #roject Ideas and Creativit') #(i) 2 Mar/e) A(+ Dema(+ A(al&sis: Identi&ication o& the Tar"et market( choice o& the *arket Strate"'( #rojection o& >emand usin" #rimar' >ata and Secondar' >ata( #rojection o& >emand usin" 3ualitative *odels) #(i) *Tec'(ical A(al&sis: Selection o& 0ppropriate Technolo"'( 0cBuisition o& Technolo"'( #rocess o& #rocurement o& *aterials( Choice o& a :ood 9ocation &or the #roject( >esi"n o& the 9a'out o& the /acilities at the #roject Site) #(i) 0Fi(a(cial >roAec)io(s: The Cost o& the #roject( The *eans o& /inance( 1stimation o& Eorkin" Capital( #ro&itabilit' 1stimations( %alance Sheet #rojections( #rojections o& Sources and Hses o& /unds) #(i) 9 E(1iro(me()al A>>raisal of ProAec)s ? *eanin" o& 1nvironment and #ollution( #ollution Created b' >i&&erent Industries( *ethods o& #reventin" #ollution( 1nvironmental 7e"ulations in India( 1nvironmental Impact 0ssessment &or #rojects) Social Cost %ene&it 0nal'sis? The 7ationale &or SC%0( >i&&erent 0pproaches to SC%0
52

#(i) ; $alui(g ProAec)s: 0ppraisin" a #roject b' >iscountin" and Con->iscountin" Criteria( 0ppraisin" #rojects with Special /eatures( /C/ 0pproach( 177 0pproach( 7eal -ptions G Issues in valuin" lon" term projects( *ana"in" #roject 7isks? How risk mana"ement creates value in project &inance) %efere(ce Boo/s: $) #rasanna Chandra G #roject #lannin"? 0nal'sis( Selection( Implementation and 7eview G T*H( 2/e 2) Carendra Sin"h G #roject *ana"ement and Control G H#H ( 2,,! !)Cicholas G #roject *ana"ement #rinciples and #ractice G #earson / #HI &or %usiness and Technolo"'?

SME27C Commo+i)& a(+ Price ris/ Ma(ageme()

#(i) 6 Commo+i)& S>o) Mar/e): Importance and need G T'pes o& Commodit' market G Structure Cate"ories o& Commodit' *arkets 0"ricultural Commodit' *arket? -verview G :rain *arket G So&t Commodities G 9ivestock and Citrus &ruits G #(i) 2 Tec'(ical A(al&sis of Agricul)ural Commo+i)& Me)al Mar/e) : Structure o& *etal *arket ;9ondon *etal 1Achan"e< G Industrial *etal G #recious *etalG Characteristics o& *etal #rices G *etal 9i&e C'cle and Convenience 'ield G Technical 0nal'sis o& *etal Commodit' 1ner"' *arket? #(i) * 4orl+ Oil Mar/e) G 7ole o& -#1C @ #olitical &actors in&luencin" pricin" G #rice settin" o& crude oil car"o G 7e&ined product market G Catural :as market G Spot( /utures and -ptions G 1lectricit' *arket G Technical 0nal'sis o& 1ner"' Commodit') #(i) 0 I(s)rume()s E I(1es)me() S)ra)egies: Commodit' Swaps( Swaption( Swin" contracts and 7eal options? Swaps G Swaption) #(i) 9 4ea)'er a(+ Commo+i)& mar/e): Eeather >erivatives G Eeather and 0"riculture derivative G Eeather and Crude -il) #(i) ; 4a&s of i(1es)me() i( Commo+i)ies: Commodit'( the new asset class G In&lation and commodit' prices G >iversi&ication G Commodit' IndeAes and &unds ;1Achan"e Traded /unds( #ension /unds< %efere(ce Boo/s: $) 2) !) -ptions /utures @ -ther >erivatives+ Fohn C)Hull + ;#earson 1ducation<( 4/e -ptions @ /utures+ Vohra @ %a"ri + ;T*H<( 2/e >erivatives+ Valuation @ ;-A&ord Hniversit' #ress<( 2,, /,2 7isk *ana"ement+>ubo&sk' @ *iller +
53

SME267 Ma(agi(g Fi(a(cial i(s)i)u)io(s a(+ Mar/e)s

#(i) 6 Fi(a(cial I(s)i)u)io(s a(+ Eco(omic De1elo>me(): Cature and 7ole o& /inancial S'stem? /inancial S'stem and /inancial *arkets( 1&&icienc'( Stabilit'( Technolo"'( :overnment Intervention in the /inancial S'stem) #(i) 2 Ce()ral Ba(/i(g a(+ Mo(e)ar& Polic&: Central %ankin" /unctions( *one' Creation? #rocess and control( *onetar' #olic')OEill also cover an overview o& *one'( #rices( 1Achan"e 7ates( and Interest 7ates? *onetar' 1Apansion( Interest 7ates and 1Achan"e 7ates( *onetar' 1Apansion and #rices( 7eal and Cominal Values( In&lation and Interest 7ates( In&lation and 1Achan"e 7ates( The Indian /inancial S'stem? Introduction( The #re $62$ #eriod( The #ost $62$ period( The Indian /inancial S'stem? The 1mer"in" Hori.on) #(i) * T'e I(+ia( Fi(a(cial S&s)em: Introduction( 1volution o& *odern Commercial %anks? 1volution o& %ank 0ssets( 9iabilities and 0ctivities( %ankin" Structure( *atchin" 7evenues and Costs o& Commercial %anks( 7ecover' o& 0dvances and >ocumentation) Capital 0deBuac'( 0ccountin" #olicies and related matters( >irected Investments and Credit #ro"rams and Interest 7ates( *ethods and #rocedures in %anks( 7e"ulation and Supervision o& the /inancial Sector( Treasur' and 7isk *ana"ement in %anks( *arketin" o& %ank Services( 7elationship %ankin" and Innovations) #(i) 0 Fu(+ame()als of )'e Foreig( E=c'a(ge Mar/e)sD + How the spot and &orward &orei"n eAchan"e markets work +%asics o& currenc' and cross border risks +Cross border &undin" and hed"in") #(i) 9 I()er(a)io(al Ba(/i(g: -&&shore %ankin"( *ultinational %ankin"( %ankin" Consolidation) #(i) ; Fi(a(ce Com>a(ies F The 1volution o& /inance Companies( The #resent Status and the *icro /inance and its importance in 7ural 1conom') Insurance Companies? 1conomics o& Insurance( The Insurance Industr' and its 7e"ulation( 9IC and :IC) >evelopment %anks/ 7ecent Trends Current >evelopments? e%ankin" %efere(ce Boo/s:

$) %halla( V) 8) ;2,, <) *ana"in" International Investment and /inance) Cew >elhi( 0nmol) 2) Saunders( 0nthon'( Cornett( *arcia *illon ;2th ed)( 2,,2<) /inancial Institutions *ana"ement) Tata *c:raw Hill)

!) %hole( 9)*) ; th ed)( 2,, <) /inancial Institutes @ *arkets) Tata *c:raw Hill)

SME 266 Eco(ome)rics a(+ Fi(a(cial Mo+el li(g

;as decided b' the &acult'<

54

SME262 Sec)orial A>>lica)io(s a(+ Emergi(g Issues i( Fi(a(ce ;as decided b' the &acult'<
!rou> F: Orga(i8a)io(al Be'a1ior a(+ Huma( %esource Ma(ageme()
SMF 76 Ma(ageme() of I(+us)rial rela)io(s E La?our Legisla)io( #(i) 6 I(+us)rial %ela)io( Ma(ageme() Concept+ 1valuation G %ack"round o& industrial 7elations in India+ In&luencin" &actors o& I7 in enterprise and the conseBuences) 1conomic( Social and #olitical environments? 1mplo'ment Structure G Social #artnership G Eider approaches to industrial relation G 9abour *arket) #(i) 2 Tra+e #(io( Introduction G >e&inition and objective G "rowth o& Trade Hnion in India+trade Hnions 0ct( $624 and 9e"al &ramework+Hnion reco"nition+Hnion #roblems+1mplo'ees 0ssociation+introduction( -bjective *embership( /inancial Status) #(i) * @uali)& of 4or/ Life EorkersK #articipation in *ana"ement G EorkerKs #articipation in India( shop &loor( #lant 9evel( %oard 9evel G EorkersK Eel&are in India scenario+ Collective bar"ainin" concepts @ Characteristics G #romotin" peace) #(i) 0 I(+us)rial Dis>u)es *eanin"( nature and scope o& industrial disputes G Cases and ConseBuences o& Industrial >isputes G #revention and Settlement o& industrial disputes in India) 1mplo'ee :rievances? Causes o& "rievances G Conciliation( 0rbitration and 0djudication procedural aspects &or Settlement o& :rievances G Standin" -rders G Code >iscipline) #(i) 9 La?our 4elfare Concept+-bjectives+scope+Ceed GVoluntar' wel&are measures+Statutor' wel&are measures+9abour+ Eel&are &unds) Child 9abour G/emale 9abour GContract 9abour GConstruction 9abour+ 0"ricultural 9abour+>isabled+Social securit'+Implications) #(i) ; La?our la.s /actories 0ct( $6 8( #a'ment o& wa"es 0ct $6!4( The minimum wa"es 0ct +$6 8( The industrial disputes 0ct $6 5( The 1mplo'ees #rovident /und @ *isc) 0ct $622
%efere(ce Boo/s: $) %eaumont( #) %) ;$662<) The /uture o& 1mplo'ment 7elations) 9ondon? Sa"e #ublication) 2) %areja( F)8) ;2,,,<) Industrial 9aw) :al"otia #ublishin" House) !) *onappa( 0run ;2,,2<) Industrial 7elations) Tata *c:raw Hill)
55

0<7<7

SMF272 Com>e(sa)io( Ma(ageme() #(i) 6 I()ro+uc)io(

0<7<7

Compensation? meanin"( objectives( nature o& compensation) Cature @ Si"ni&icance o& wa"e( salar' administration( essentials+*inimum wa"e G /air wa"e( 7eal wa"e( Issues and Constraints in Ea"e >etermination in India) #(i) 2 Com>e(sa)io( s&s)em +esig( issues Compensations #hilosophies( compensation approaches( decision about compensation( compensation+ base to pa'( individual Vs team rewards( #erceptions o& pa' /airness( le"al constraints on pa' s'stems) #(i) * Ma(agi(g Com>e(sa)io( Strate"ic Compensation plannin"( determinin" compensation+the wa"e miA( >evelopment o& a %ase #a' S'stem? Fob evaluation s'stems( the compensation structure+ Ea"e and salar' surve's( the wa"e curve( pa' "rades and rate ran"es( preparin" salar' matriA( "overnment re"ulation on compensation( &iAin" pa'( si"ni&icant compensation issues( Compensation as a retention strate"') #(i) 0 $aria?le Pa& a(+ E=ecu)i1e Com>e(sa)io( Strate"ic reasons &or Incentive plans( administerin" incentive plans( Individual incentive plans+ #iecework( Standard hour plan( %onuses( *erit #a'( :roup incentive plans+ Team compensation( :ain sharin" incentive #lans( 1nterprise incentive plans+ #ro&it Sharin" plans( Stock -ptions( 1S-#s( 1V0) 1Aecutive compensation elements o& eAecutive compensation and its mana"ement( International compensation *ana"ement) #(i) 9 Ma(agi(g Em>lo&ee Be(efi)s %ene&its+ meanin"( strate"ic perspectives on bene&its+"oals &or bene&its( bene&its need anal'sis( &undin" bene&its( benchmarkin" bene&it schemes( nature and t'pes o& bene&its( 1mplo'ee bene&its pro"rams+ securit' bene&its( retirement securit' bene&its( health care bene&its( time+o&& bene&its( bene&its administration( emplo'ee bene&its reBuired b' law( discretionar' major emplo'ee bene&its( creatin" a work li&e settin"( emplo'ee services+ desi"nin" a bene&its packa"e) #(i) ; Ho? E1alua)io(" Ho? Descri>)io( a(+ Ho? S>ecifica)io( Fob 0nal'sis @ Its #rocess( *ethods o& Fob 1valuation( Internal and 1Aternal 1Buit' in 7eward *ana"ement( 7ole o& Ea"e %oard @ #a' Commissions( International Compensation( 8nowled"e %ased Compensation( Team Compensation( Competenc' %ased Compensation)
%efere(ce Boo/s: $) Henderson( 7ichard I) ;2,, <) Compensation *ana"ement? 7ewardin" #er&ormance) #rentice Hall o& India #vt) 9td) 2)%er"mann @ Thomas( F) ;2,,!<)Compensation >ecision *akin") Harcourt Colle"e 3. *icton( 7) ;2,,2<) Handbook o& Ea"e and Salar' 0dministration) 9ondon) #ublications)

SMF27* Orga(i8a)io(al C'a(ge a(+ I()er1e()io( S)ra)egies

0<7<7
56

#(i) 6 Orga(i8a)io(al De1elo>me() (OD) Introduction( Histor' o& ->( Values( 0ssumptions @ %elie&s in ->( Theor' and *ana"ement o& ->( *ana"in" the -> process( 0ction research @ ->) -r"ani.ational Chan"e? Challen"es o& chan"e( #rocess o& chan"e( Trans&ormational chan"e( *ana"in" -r"ani.ational Trans&ormation) #(i) 2 Orga(i8a)io(al De1elo>me() I()er1e()io( -verview o& -r"anisation >evelopment Intervention( T'pes o& Interventions( Sensitivit' Trainin"( Team Interventions( Third+ #art' #eacemakin" Interventions( Inter :roup Interventions( Comprehensive Interventions( *%-( 7ole #la'in"( /uture Challen"es) #(i) * Cul)ure E C'a(ge >rocess #ower @ politics and -r"anisation >evelopment( Cultural chan"e strate"ies( Corporate reor"ani.ation @ sub culture mana"ement) 7esistance to or"anisational chan"e) #(i) 0 Be'a1ioural im>lica)io(s of c'a(ge The mani&est( latent @ paradoAical conseBuences o& chan"e( 7esi"ned behavioural compliance( 7eaction to >ownsi.in" @ >ela'erin"( *ana"in" uncertaint' @ ambi"uit') #(i) 9 I()er1e()io( S)ra)egies Structural( Technolo"ical @ #rocess &actors in intervention( 0dvanta"es @ limitations o& chan"e technolo"ies( 0ssociated leadership models( 9eadership @ chan"e process( 9eadership @ emotional knowled"e strate"ies( 0chievin" con"ruence o& personnel( structure@ culture) #(i) ; 3e& Issues i( Orga(isa)io(al De1elo>me() Issues in Consultant+client 7elationships( 0ction 7esearch( 1thical Issues in -r"anisational >evelopment and /uture o& -r"anisational >evelopment

%efere(ce Boo/s: $) /rench( E)( Cecil( H) %ell @ Fr) ;2,, <) -r"ani.ational >evelopment) #rentice Hall o& India #vt) 9td) 2) Fones( :) 7) ;2nd edition( 2,, <) -r"ani.ational Theor') 0ddison+Eesle' #ublishin" Compan') !) %urnes %) ;$664<) *ana"in" Chan"e? 0 Strate"ic 0pproach to -r"ani.ational >'namics) 9ondon( #itman)

SMF270 Huma( %esource Ma(ageme(): S)ra)egies a(+ S&s)ems #(i) 6 #(+ers)a(+i(g S)ra)egic H%M

0<7<7

Traditional Vs strate"ic H7( T'polo"' o& H7 activities( M%est &itK approach Vs M%est practiceK approach( H7 strate"' and the role o& national conteAt( sectoral conteAt and or"ani.ational conteAt on H7 strate"' and practices( Investment perspective o& human resources) H7 Strate"' /ormulation? %rie& overview o& strate"ic plannin" and plannin" in S%Hs( H7 Strate"' and H7 #lannin"( H7 Strate"' in *ultinational( :lobal and Transnational companies( H7 contributions to strate"' competitive intelli"ence resource reallocation decisions #(i) 2 Alig(i(g H% S&s)ems .i)' ?usi(ess s)ra)eg&
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Sustained competitive advanta"e G how H7 adds value to the &irm H7 as scarce resource inimitable resource non+substitutable resource( H7* leadin" strate"' &ormulation( 0lternative H7 s'stems + universalistic contin"enc' con&i"urational( Con"ruence and Inte"rated H7 s'stems( >esi"nin" con"ruent H7 s'stems) #(i) * H% S)ra)eg& i( .or/force u)ili8a)io( 1&&icient utili.ation o& Human resource cross trainin" and &leAible work assi"nment work teams non+ unioni.ation( Strate"ies &or emplo'ee shorta"es( Strate"ies &or emplo'ee surpluses) #(i) 0 H% s)ra)eg& for )rai(i(g a(+ +e1elo>me() %ene&its( plannin" and strate"i.in" trainin"( inte"rated learnin" with per&ormance mana"ement s'stem and compensation) #(i) 9 Hig' Performa(ce 4or/ Prac)ices Individual hi"h per&ormance practices( limitations o& individual H#E#( S'stems o& H#E# skill s'stem motivatin" s'stem( Individual practices Vs s'stems o& practices( Hniversal practices Vs contin"enc' perspectives) #(i) ; S)ra)egic H%M i( emergi(g H% issues H7 Strate"' in work&orce diversit' virtual teams &leAitime and telecommutin" H7 outsourcin" contin"ent and temporar' workers :lobal sourcin" o& labor( 1Apatriation and repatriation mana"ement in "lobal H7*( :ender discrimination and :lass ceilin" e&&ect( 1mplo'ee en"a"ement strate"ies( Talent mana"ement and retention)
%efere(ce Boo/s: $) 8andula S) 7) ;2,,$<) Strate"ic Human 7esource >evelopment) 1astern 1conom' 1dition #rentice Hall India) 2) %oAell @ #urcell( F) ;2,,!<) Strate"' 0nd Human 7esource *ana"ement) #al"rave *cmillan) !) *ello( F) 0) ;2,,2<) Strate"ic Human 7esource *ana"ement) Thompson 9earnin"( Cincinnati( -H?SE)

SMF279 Cross Cul)ural a(+ I()er(a)io(al Huma( %esource Ma(ageme() #(i) 6 I()er(a)io(al Orga(i8a)io(

0<7<7

0pproaches to the stud' o& comparative emplo'ment( polic'( Conver"ence theor'( The cultural approach( The institutionalist perspective) #(i) 2 I()er(a)io(al H%M Mo+els #ooleKs adaptation o& the Harvard model( The %rewster and %ournois model o& International H7*( International H7*( #roblems o& International 7esearch) #(i) * I()er(a)io(ali8a)io( of H% Ac)i1i)ies T'pes o& International %usiness( inter countr' >i&&erences a&&ectin" H7*( causes &or International assi"nments &ailure) 9imitations and advanta"es o& host countr' nationals ;HCC<) #arent countr'
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nationals ;#CC<@ Third countr' national ;TCC< ? International Sta&&in" #olic'( Selectin" International *ana"ers( 0daptabilit' @ Screenin"( *ana"in" 8nowled"e Eorkers) #(i) 0 #(+ers)a(+i(g Cross Cul)ure -r"anisation culture @ Cational culture( Cross G culture Theories( Cross G Culture %usiness Communication @ %ehaviour( Culture @ -r"anisational #er&ormance) #(i) 9 Trai(i(g EMai()ai(i(g I()er(a)io(al Com>e(sa)io( Trainin" &or 1Apatriate *ana"ers( Cational >i&&erences in Compensation( /actors In&luencin" International Compensation( Components o& 7emuneration #acka"e)1Apatriate #er&ormance *ana"ement( 7epatriation( International 9abour relations( #roblems and solutions) #(i) ; Huma( %esource Ma(ageme() a(+ Ha>a( Some innovative Fapanese *ana"ement techniBues( such as just in time theor'( Bualit' circles and 8ai.en( In&luence o& Fapanese *ana"ement #ractices on Eestern 1mplo'ment practices) %efere(ce Boo/s: $) :upta( S)C ;2,,6<) TeAt book o& International H7*( *acmillan #ublishin") 2) Fackson GTerrence ;2,,2<) International H7* 0 Cross cultural 0pproach) Sa"e #ublications) !) Har.in" @ 7u'sseveldt ;2,, <) International Human resource *ana"ement) Sa"e #ublications 9td) 9ondon) SMF27; Ma(>o.er De1elo>me() for Tec'(ological c'a(ge E Performa(ce Ma(ageme() 0<7<7 #(i) 6 Ma(>o.er Ma(ageme() H7 *ana"ement in the 2$st Centur'D 1nvironmental ConteAt o& Human 7esource *ana"ementD The 1mer"in" #ro&ile o& Human 7esourcesD Special /eatures o& Cew Technolo"'D Concept and #rocess o& Technolo"ical InnovationD -r"ani.ational Implications o& Technolo"ical Chan"eD Human 7esource Implications o& Technolo"ical Chan"eD #er&ormance/#otential 1valuation in the ConteAt o& Cew Technolo"'D Technolo"' Trans&er with Human /ace) #(i) 2 !lo?alisa)io(" Tec'(olog& a(+ Huma( %esource Issues Technolo"' and Culture ( Technolo"' *ana"ement (Chan"in" Technolo"' and Cew 9eadership Skills ( 1conomic Theor' o& Choice and 1mplo'ee %ene&its ( Trainin" and >evelopment) #(i) * Performa(ce Ma(ageme() Concepts and issues( de&iniition( per&ormance( principles( role o& per&ormance mana"ement in or"anisation) /ramework and ke' &actors to success&ul per&ormance s'stem) #(i) 0 E1alua)i(g H% fu(c)io( -verview o& evaluation scope strate"ic impact level o& anal'sis Criteria 9evel o& Constituents ethical dimensions( 0pproaches to evaluation audit approach anal'tical approach Buantitative and Bualitative measures outcome and process criteria( %alanced Scorecard perspective( %enchmarkin"( 0ccountin" &or H7*) #(i) 9 H% Scorecar+
59

Creatin" an H7 Scorecard( *easurin" H7 ali"nment 2 dimensions o& ali"nment assessin" internal and eAternal ali"nment S'stems ali"nment *ap) 5 step *odel &or implementin" H7Ks strate"ic role) #(i) ; I((o1a)io( a(+ e. Tec'(olog& Cew a"e tools like? %alanced Scorecard( H7 Scorecard( Competenc' *appin" and 8nowled"e *ana"ement &or Cew+a"e Technolo"'( D Cew issues in *anpower Trainin" and Career >evelopment
%efere(ce Boo/s: $) *ichael( 0rmstron" ;$666<) #er&ormance *ana"ement) 8o"an #a"e) 2) Chadha( #) ;2,,!<) #er&ormance *ana"ement? ItKs 0bout #er&ormin" G Cot Fust 0ppraisin") *c*illan India 9td) !)) >wivedi( 7)S) ;2,,,<) *ana"in" Human 7esources and #ersonnel *ana"ement in India 1nterprises) :al"otia #ublishin" Compan')

SMF27B Ma(ageme() of Trai(i(g a(+ +e1elo>me() #(i) 6 I()ro+uc)io(

0<7<7

The Chan"in" -r"ani.ations( H7 and the Trainin" /unctions( *odels o& Trainin"D S'stematic *odel( the Transitional *odel( The 9earnin" -r"anisation( Trainin" as Consultanc'( Hnderstandin" 9earnin" Concepts) T @ > to 9i&etime 1ducation) #(i) 2 Trai(i(g ee+s A(al&sis The #rocess and 0pproaches o& TC0( Team Eork &or Conductin" Trainin" Ceeds 0nal'sis( TC0 and Trainin" #rocess >esi"n) #(i) * Trai(i(g Desig( E E1alua)io( Hnderstandin" @ >evelopin" the -bjectives o& Trainin"( /acilitation o& Trainin" with /ocus on Trainee ;*otivation o& Trainee( 7ein&orcement( :oal settin"<( Trainin" with /ocus on Trainin" >esi"n ;9earnin" 1nvironment( #re+trainin" Communication etc)< /acilitation o& Trans&er with /ocus on -r"ani.ation Intervention ;Supervisor Support( #eer Support( Trainer Support( 7eward S'stems( Climate etc)< #(i) 0 Effec)i1e Trai(er Selectin" the trainer and preparin" a lesson plan( skills o& an e&&ective Trainer( #ro"ramme methods and techniBues) Implementation and 1valuation o& Trainin" #ro"ramme) 9evels o& 1valuation( CI## *odel( CI7- model( Trainin" 0udit and Cost 0nal'sis) #(i) 9 Ma(ageme() De1elo>me() 0pproaches to *ana"ement >evelopment( Sources o& 8nowled"e / Skill acBuisition( T'pes o& mana"ement >evelopment #ro"rammes) 1>#Ks / Seminars and Con&erences( S'mposia) #(i) ; Emergi(g Tre(+s i( Trai(i(g

60

Cew learnin" interventions( Technolo"' in trainin"+C%T+ multimedia trainin"( e+ learnin"/online learnin"+ distance learnin"( competenc' based Trainin"( 0ssessment Centres)
%efere(ce Boo/s: $) 7a'mond Coe( 0) ;2,,2<) 1mplo'ees Trainin" and >evelopmentJ( *c:raw Hill #ublication) 2) -K Connor( %rowner @ >elane' ;2,,!<) Trainin" &or -r"ani.ations) Thompson 9earnin" #ress) !) %lanchard( #) C) @ Thacker( E) F) ;$668<) 1&&ective Trainin"? S'stems( Strate"ies and #ractices) #rentice Hall( Cew Ferse')

SMF27,

I()er>erso(al >rocesses a(+ Cou(seli(g s/ills for Ma(agers

0<7<7

#(i) 6 Ma(agerial Process Cature o& *ana"ement( &unctions o& mana"ers ( leadership and mana"erial e&&ectiveness( *ana"erial con&lict ) #(i) 2 I()er>erso(al E !rou> Process Interpersonal communication( Interpersonal &eedback( Interpersonal behavior and in&luence relationships( Interpersonal st'le):roup #rocess: 0n overview o& "roup &ormation( :roup development and e&&ectiveness( &ormal and in&ormal "roups( reasons &or &ormation o& "roups( theories o& "roup ( "roup behavior ) #(i) * I()ro+uc)io( )o Cou(selli(g >e&inition @ Ceed( Counselin"( #s'chotherap' and Instruction( 0pproaches to Counselin"( :oals o& Counselin"( Counselin" #rocess) #(i) 0 Cou(selli(g Proce+ures The Counsellin" 1nvironment( Intake( 7e&erral procedures( :uidelines &or e&&ective counsellin"( 0dvanced skills in Counsellin"( 0ction strate"ies) Counsellin" Skills( Verbal @ Con+ Verbal communication( 9istenin" %arriers( CounsellorK 3ualities( Core conditions o& Counsellin") 7ole o& Con&lict in Counsellin"? Values o& counsellin"( Counsellin" service( *ana"er counsellor) #(i) 9 Orga(isa)io(al A>>lica)io( of Cou(selli(g S/ills< Chan"e mana"ement( >ownsi.in"( *entorin"( Team *ana"ement / Con&lict 7esolution( Crisis / Trauma) #roblem Subordinates? Identi&'in" problem subordinates( T'pes o& problem subordinates( >ealin" with problem subordinates) #(i) ; E)'ics i( Cou(selli(g 1thical #rinciples( Common 1thical Violations)

%efere(ce Boo/? $) Sin"h( 8avita ;2,,5<)Counsellin" Skills &or *ana"ers( #HI)

61

2) %aile.( 7o. ;$66$<) 2, 0ctivities &or >evelopin" Counsellin" Skills in *ana"ers)

62