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NASA SP-6101 (06)

ISSUES IN NASA PROGRAM AND PROJECT MANAGEMENT

edited by

Francis 1. Hoban
Program NASA Manager and Project Management Initiative Program

National

Aeronautics

and Space Administration

Office of Management Systems and Facilities Scientific and Technical Information Program Washington, DC 1993

Forsale bytheNational Technical Information Service Springfield, VA 22161

Issues

in NASA

Program

and Project

Management
Issues Summer 1993

A Collection National
PAGE

of Papers

on Aerospace

Management

Aeronautics

and Space Administration


TITLE

AUTHOR Joseph W. Hamaker

But What Will It Cost? The Evolution

of NASA Cost Estimatin_

A veteran cost estimator from the NASA Marshall Space Flight Center surveys the art of estimating from the days of the National Advisory Committee for Aeronautics in the 1930s through Shuttle development, showing the NASA estimating community how to face new ideas and cultural changes. 13 SAM II - How We Did It Ed Mauldin, Reggie Holloway, Don Hedgepath, Ron Baker

Two decades ago this core engineering team began to develop the highly successful, first generation atmospheric research experiment, the Stratospheric Aerosol Measurement II, for the Nimbus-G observatory. Their technical approaches and management techniques are said to fit within today's Total Quality Management schemes. 20 Our National Space Science Program: Strategies to Maximize Science Return Greg S. Davidson

A program analyst for the Office of Space Science and Applications supporting the Astrophysics Division and coauthor of Economics for a Civilized Society (Norton, 1988) responds to an earlier Issues article by Robert Bless, "Space Science: What's Wrong at NASA" (Issues 4, Spring 1991). Davidson discusses more cost effective methods for science missions. 32 Human Needs. Motivation and the Results of the NASA Culture Surveys Mario H. Castro-Cedeno

This researcher from the Space Station Freedom Directorate of the NASA Lewis Research Center examines a variety of standard theories on human needs and motivation and applies them to the project management team. He shows survey results that indicate a great deal of pride and satisfaction among NASA employees but also a need for more recognition and better career planning. 49 Where Are the Real Engineers? G. Harry Stine

A consulting engineer and a prolific science writer (author of Space Doctor, Shuttle Down and 50 other books and novels) recalls Wemher yon Braun and Arthur C. Clarke. He wonders where all the "real," metalbending engineers have gone. 52 Resources for NASA Managers William M. Lawbaugh and aerospace professionals.

Book and video reviews on items of interest to program and project managers

SP-6101(06) Issues in NASA Program and Project Management is sixth in a series from NASA's Program and Project Management Initiative. This series is collected and edited by Francis T. Hoban with Dr. William M. Lawbaugh. Statements and opinions are those of the authors and do not represent official policy of NASA or the U.S. Government. Useful and enlightening material is welcome, and diversity of ideas is encouraged.

Inquiries Office of Human Resources

should be directed to Francis T. Hoban, Program Manager, and Education, Code FT, NASA Headquarters, Washington,

DC 20546-0001

But What Will It Cost? The Evolution of NASA Cost Estimating


by Joseph Within two years of being chartered in 1958 as an W. Hamaker ing had been suggested in 1936 by T. P. Wright in the Journal of Aeronautical Science) Wright provided theory of curve. exploded equations which which came early could be used the to predict runs, learning had II, War a the cost of airplanes over long production

independent in aeronautics wholly

agency to conduct civilian pursuits and space, NASA absorbed either the people, facilities and

or partially

equipment of several existing organizations. These included, most notably, the laboratories the National Advisory Committee for Aeronautics (NACA) at Langley Research Center Ames Research Center in California, Research Center in Ohio; the Army Missile Agency (ABMA) Alabama, for which the Braun worked; and work Advanced Research

to be called years

By the time the demand in the

for airplanes of World

in Virginia, and Lewis Ballistic

industrial engineers were happily using Wright's learning curve to predict the unit cost of airplanes when thousands were to be built (and it's still used today though the quantities instead involved of thousands). of Defense studying should and mulare more likely In the late especially to be hundreds 1940s

at Redstone Arsenal team of Wernher yon of Defense (ARPA) and Agency

the Department Projects on big boosters) valuable in light space year probe and

the Department were

their ongoing These start cess

the U.S. Air Force

tiple scenarios were especially the new of the agency Soviet from resources Sputnik American to jump sucin the public of the shocking

of how the country

proceed

into the new age of jet aircraft, ets. The Air Force saw a need skilled cadre of analysts tion of these alternatives

missiles and rockfor a stable, highly

autumn

of the previous

the correspond-

to help with the evaluaand established the Rand California, as a it could turn for work represents systematic pubin the airplane

ing pressure to produce inheritances, engineering project

an impatient

some response. Along with these there came some existing systems and management practices, including This paper and the methodologies.

Corporation in Santa Monica, civilian "think tank" to which independent analysis. Rand's some of the earliest and most lished studies of cost estimating industry. Among studies the first assignments of first and second

cost estimating

will briefly trace the origins of those methods how they evolved within the Agency over past three decades. of the caused Art a demand

given generation

to Rand ICBMs,

were jet

_:_::_._'i_:% The Origins World aircraft War II had

fighters and jet bombers. While the learning curve was still very useful for predicting the for military behavior techniques material unit curve were cost ness cost of recurring other estimating might than cost, there were work-hour what to the still no and the first learning that far exceeddetailed input

in numbers

and in models

ed anything ined before. tary work tainly ric techniques

the aircraft While there from time

industry had even imaghad been some rudimenparametwas cercost, there

for projecting be (a key

to time 2 to develop

for predicting

equation). available associated in the early

Worse still, for estimating with research, (RDT&E). to mid-1950s,

no quick methods the nonrecurring development, In the defense RDT&E testbusihad sud-

no widespread

use of any kind of cost estiof work estimat-

mating beyond a laborious build-up hours and materials. A type of statistical

ing and evaluation

But What Will It Cost? The Evolution of NASA Cost Estimating

denly

become

a much

more

important

considera-

estimate

relatively new

quickly systems. the

and accurately Rand 1950s and were being

the cost the

tion for two reasons. First, a shrinking defense budget (between World War II and the Korean War) most had cut Air the number programs. had greatly The inability of production Second, magnified to nimbly costs units the cost estimate was a disof of Force

of proposed

extended

methods throughout 1960s the techniques applied to all phases Early

by the early acceptably 7

of aerospace Years

systems.

new technology development. RDT&E tinct problem. Fortunately, ment had Novick, was the

the cost of The NASA

and first unit production

In the spring of 1957 the Army Arsenal (ABMA) in Huntsville, a cost analysis in 19504 under into the job with any proved science literature and cost departDavid he experition of Wernher yon Braun, ies on a large and advanced could be used for large DOD conceptualized. 8 Numerous

Ballistic Missile under the direcdesign studbooster that then being options were promising team had

within Rand been founded was drafted one around only

initiated rocket payloads design

who

because

ence. This contributors sis-so cost nated credit basic much

group at Rand to the art and so that of the the

to be prolific of cost analyof aerospace i960s is domithat were deserve most the

under consideration and all of the most needed cost projections. Von Braun's long been cious little the scale drawing being

estimating

1950s

flying experimental rockets, but precost data existed, and none existed for of the rockets boards. With data that were coming estimates that together off the were Rand and Nevertheless,

by the scores 5 Novick

of Rand and

cost studies at Rand

published.

others

for developing tool of the cost

and improving the estimating discipline,

demanded.

the procedures was pieced

had used on aircraft,

cost estimating relationship (CER), and merging the CER with the learning curve to form the foundation today. 6 By 1951, Rand was devising CERs cost as a function of such variables range, tions for the data was altitude, were high-level Rand was segregated etc. Acceptable least doing comparisons by aircraft observed-at acceptable between types for aircraft as speed, correlaenough alternaWhen (e.g., the fightof aerospace estimating, which still stands

plotted against gross liftoff weight because this performance variable was known both for the historical mated. data points The resulting and for the concepts CERs were being estiat the total rockseparately and often by their based did not correla-

et level (engines being added mainly on contractor estimates) inspire much confidence of data either tion or their number Suddenly, Sputnik (carrying work vehicle

statistical

points. 9 the Soviets launched

in the fall of 1957

tives that

at the time.

I and then, four weeks later, Sputnik II a dog), and the Army's big booster new studies importance. inspired While by the configuration

ers, bombers, cargo aircraft), were discovered. Since each to different helped was Force Eventually, derived future levels of complexity, the that clarify

families of curves curve corresponded the stratification cost put to use trends. equations in Air

took on an entirely

development set of predictive quickly activities. and stratification

Soviet success continued at a rapid pace through 1958 and 1959, some momentous programmatic decisions agement Redstone ABMA was The tion, were made regarding the ultimate manrelationships between ABMA, the Army Project Arsenal (ARPA) and NASA. and yon Braun, however, such a super under ARPA sponsorship, Saturn. organizathey did beginning a massive rocket called parent that and was

a usable was planning

The use of the CERs breakthroughs RDT&E and cost analysts

were

basic

designing DOD, was coming

in cost estimating, first unit costs. For saw the promise

especially for the first time, able to

as ARPA's booster

to the conclusion

of being

not need

But What Will It Cost?

The Ewdution

of NASA

Cost Estimating

to withdraw ARPA and

support ABMA.

over the objections of both In the end, by autumn of

Houston, before

created

in mid-1962

but

operating responsibil-

that out of Langley,

was given

1959, both the Secretary of Defense and President Eisenhower had concluded that ABMA and the Saturn tion, should a new be transferred home was found to NASA. l In addifor the von Braun the bor-

ity for the payload, in this case the modules that would take the astronauts to the moon's surface and back. During organized, California, nization NASA the same period that MSFC was being

team by setting ders of Redstone

aside a complex within Arsenal in Huntsville. Space

By early fall of 1960, the Marshall Center (MSFC) was operational. NASA's Congress program etary first 10-year plan had been

Flight

the Jet Propulsion Laboratory (JPL) in in business as an Army research orgasince the 1930s, was transferred to the Army. JPL had already built the an ABMA rockfirst successful its association role the As JPL began

from

submitted

to

Explorer satellite that had ridden et into orbit as the country's response for Agency to Sputnik. by being planetary several JPL began with NASA designing Ranger series Surveyor assigned projects.

in February of Earth orbital larger

1960 and called satellites, vehicles lunar launch

for a broad and planmanned and

the lead center probes, including

probes,

flights to Earth orbit and around the moon. The cost, estimated by analogies, intuition and guesses, was given as $1 billion to $1.5 billion per year. H With early the Kennedy planning Administration for a manned President Kennedy were both interested of the Soviets, in office lunar by

planetary

series of lunar spacecraft, the planetary of Mariner spacecraft and the Lunar spacecraft, they were dependent primarquotes for purchased hardwork-hour and material esti-

ily upon contractor ware and their own mates for inhouse

1961,

landing

work. picked the up, they began Space estimating. Saturn Planners to weightIn 1967, I-C mana to

project continued. President Johnson for moving working American turn ahead

and Vice in options was an the have after

As the pace use based ager, new an Air

of planning Force for space a former tool,

and NASA

on a set of plans that could on the lunar surface shortly The orbiting

Guide, _2 a chapter CERs Bill Ruhland,

of which project

is devoted

of the decade.

of Yuri Gagarin questions from about the costs

Chrysler

in April 1961 caused immediate the Administration and Congress of accelerating Administrator, cost estimates Prudently, the plans. had been associated

went to work at JPL and contracted with company called Planning Research

Jim Webb, the NASA briefed on $10 billion with the moon project. rope himself some

Corporation (which had been started by some former analysts who had worked on the Space Planners stuck NASA's spacecraft leveraged Guide) to improve and the CERs) 3 Ruhland went on to become for planetary with estimating, preeminent

he decided

to give

and gave Congress a $20 to $40 billion range. (The program was to cost about $20 billion ultimately.) Despite the magnitude of the cost projections, in his State of the Union address in May 1961, President Kennedy established a lunar mission before the NASA was off and running. sibility for the new Manned his famous goal of end of the decade. MSFC took responthe in

estimator

throughout the 1970s and 1980s. PRC its beginnings with JPL and Ruhland contracts with most and dominating the models for the next

by establishing cost modeling of the other NASA centers development 25 years. In March 1961, with launch of NASA cost

vehicles,

manned

Saturn launch vehicles, and Spacecraft Center (MSC)

capsules and planetary spacecraft work underway, NASA established the Goddard Space Flight

But What Will It Cost?

The Evolution

of NASA

Cost Estimating

Center GSFC orbital drawing

(GSFC)

as another

development

center.

mates.

Second,

during that 30 days the

the

preceding for

three programs gave

years, had

was assigned responsibility science satellites and soon board a number of spacecraft The the the were needed. Observatory, Observatory all started other early projects significant and in the cost

for Earth had on the for which Orbiting Orbiting properiod at the GSFC

the pace of the Gemini so accelerated issued tractors cians only by the government had any hope

and Apollo Requests typically

Proposals the conin this parametri-

cost estimates Astronomical Geophysical grams time, were and, like most experienced

to respond-only

of preparing

a response

Nimbus 1959-60 growth.

short amount cost overrun

of time. Third, because of growing problems, NASA cost reviews had and the reviewers were looking some basis in historical a prescription for parametric

in the Agency

increased notably for costs with actuals-essentially cost estimating. At both MSC

organized a cost group to improve the estimates, first under Bill Mecca, and later managed by Paul Villone. where In 1967 Werner Gruhl numerous In later years joined the office he implemented methods. improvements he joined the as Headquarters

and

MSFC,

the

cost

estimating

to the GSFC Comptroller's NASA's chief Among during the the

office at NASA estimator. improvements

function was placed ning organization.

in an advanced mission planAt MSC, it was embodied Engineering _6 and at MSFC and it was

within Max Faget's Development Directorate, to GSFC were: 1) 1970s within Herman Gemini believer strong who,

creditable early

late

1960s

and

the Future Projects Office Koelle? 7 Faget, an incredibly left his imprint

headed by gifted engi-

spacecraft cost models that were sensitive to the number of complete and partial test units and the quality estimating expansion of the test units; 2) models through devoted and to of spacecraft of the database instruments; 3) the to docustandard (WBS)

neer, had already

on the Mercury,

and Apollo programs, and was a strong in an advanced planning function with cost analysis. Koelle, a German engineer team, not a member of the original

the practice

though

contracting with the prime ment the cost in accordance parametric work 14 of NASA's upon breakdown and approaches. By 1965 ing their which estimate most

contractor with NASA structures

had later competent in fact,

joined von Braun, and very interested along with his deputy

was also extremely in cost. Koelle had, William G. Huber,

contractors to cost design the

were engineers

revisto that

assembled the very first NASA cost methodology in 1960, published first in an inhouse report TM and then in 1961 as a handbook that Koelle edited for budding Out space engineers._9 of the Apollo the MSFC and to regroup in capability. Lockheed a more modeling. hurricane the MSC for the cost per-

traditional relied costs,

approach

estimating,

had

replacing

it with an approach

of the eye both

created a new job position-that of trained parametric cost estimators whose job it was to obtain data from the design into cost was being engineers estimates elevated and using the same translate time, this cost disciinformation procedures. estimating established

moment,

sonnel now sought make improvements contracted Dynamics sophisticated vehicle life with

and attempt to In 1964 MSFC and General and was for launch effort rigorous This

15 At essentially

2o to develop cost modeling cycle cost

to a separate

capability

pline within NASA NASA field centers. mating factors. design resources First, it was

Headquarters and at the This trend toward cost estiwas caused the interest, by several that the and skills unrealistic had to expect

as a specialization engineers necessary

led by Terry Sharpe of MSFC's Future Projects Office. Sharpe, an Operations Research specialist interested in improving process, led the MSFC managed the contractor's the rigor of the estimating estimating group as they development of the

to put together

good cost esti-

But What Will It Cost? The Evolution of NASA Cost Estimating

model and then brought it in-house and installed the model on MSFC mainframe computers. Through about 1965 the only computational estimators By the sup-

in 1971

and

is still

operational

today,

supporting

Agency-wide cost activities. The contract was originally awarded to PRC and, under Rutledge's management, throughout MSFC developed the 1970s and numerous 1980s. cost estimatand manmodels

port in use mechanical

by NASA calculator.

was the Freidan mid-1960s main-

frame time was generally available, and by the late 1960s the miracle of hand-held, four-function electronic apiece-one Throughout calculators could be had for $400 rule. calcuper office was the general the early 1970s the hand-held

also established within laboratories.

a grassroots the MSFC This

ing organization Engineering

Science was

group

lator ruled supreme. By the middle 8080 8-bit microcomputers made ance. sonal more genius Finally, computer than any by the late 1970s had dawned. other breed,

1970s IMSAI their appearprobably saw the and

aged by Rod Stewart for a number of years. After his retirement from NASA, Stewart, along with his wife Annie, authored an outstanding series of cost estimating Dynamics also books, z_ In 1966, activities, capability. improved under Mandell, Initiative MSC, working with their cost manto Station in parallel General spacecraft group agement play and Space activities. By 1967 ties during to the MSFC estimating significantly this period role contracted The their who cost was Space MSC able

the age of the per-

Estimators, immediately

z2 and Rand 23 to improve

of the Apple

II, the IBM PC and the amaz-

capabililater

ing spreadsheets: Visicalc, Supercalc Lotus 1-2-3. Civilization had begun. The for resulting the time, capability taking was extremely into account

the very

of Humboldt Exploration

a leading

in the Shuttle,

ambitious of cost. and

estimating

a multitude life cycle notoriety,

variables affecting launch vehicle The model received significant once might launch a higher colonel. The away runs the CIA inquired if the

both

the MSC

and

MSFC

cost

estimatthe of on by

MSFC

estimators

make a series of runs on a set of Soviet vehicles. Busy with their own work, the demurred. The CIA pressed the case to level manager, a retired Air Force Suddenly the MSFC estimators discovhad been made mistaken and the CIA about priorities. went were analysts

ing organizations were beginning to obtain first historical data from the flight hardware the Apollo the Saturn stage, and program. This IB and Saturn on the Command included V launch cost data vehicles

estimators

and Service

Module

ered that they happy.

(CSM) and the Lunar at the major subsystem

Excursion Module (LEM) level. Fairly shallow data somewhat who had three-data

by today's standards, it was considered of a windfall to the NASA estimators been struggling along with twoand

Later in 1964 of the MSFC Rutledge who group for more built the MSFC generally strongest One cost

after a reorganization, cost office was taken went on to lead the

management over by Bill MSFC cost

point CERs at the total system level. The Project Offices at MSC and MSFC compiled the data between 1967 and 1969 and documented the resuhs group mented useful in the unpublished today by paying compile for parametric in the Eventually the CSM the data cost "Apollo JSC and this prime estimating. report points Cost MSFC was contractor 24 Despite in 1967 for cost only one Study" cost to suppleformat (preserved

than 20 years. Rutledge steadily cost group's strength until it was in the more late within outstanding cost 1960s the as the Agency. and and begun organization

recognized

databases).

of Rutledge's

innovations to expand database was

retroactively

in a WBS

was the acquisition maintain develop Data new models. and

of a contractor The

an Agency-wide Retrieval)

REDSTAR database

(Resource

these improvements, one Rand laments that the number of data estimating was "depressingly

Storage

low..,

But What Will It Cost? The Evolution of NASA Cost Estimating

subsystem and "this

contains paucity

more

than

four

data

points"

once,

then

the next

thrust

would

be in low Earth to all 1969 for

of data precludes

the application

of statistical techniques either in the development of the CERs themselves, or in the establishment of confidence levels for the predictive erated by the CERs. ''25 While aged (Ames, managed managed mission, most of the science and programs the "research were time also to time. values gen-

orbit transportation as a first building block the rest. A task force was assigned in March to study further ment the problem space and recommend called shuttle system options that study. 26 This report of a new performance Many options two-stage

for the developcould

were

mangiven Ames

meetcertain objectives. fully reusable

and cost-per-flight were examined, but the was the preferred choice

out of JPL and GSFC, Langley, projects from

centers"

Lewis)

development

because it seemed cost. Concurrently ments, design) Dynamics, North For most four parallel studies American of 1969

to offer the lowest recurring with these inhouse assessPhase been A (i.e., awarded conceptual to General Douglas proceeded and apace, International). had

the Pioneer planetary probes, Langley the Lunar Orbiter and the Viking Mars and LeRC managed the Centaur using project. models estimated

Lockheed, (today's these

McDonnell Rockwell studies

Generally, the costs were from the other Centers. The Low By 1968 Shuttle Cost the nation the Era:

Promise

of

churning out massive stacks of paper designs, along with cost numbers that gave the impression that all was well. For around $10 billion in development costs, the most reusable costs Shuttle of only configua few miland the the As the Phase A studies neared completion in late began with (OMB) budget that con1969, however, two cost-related problems to emerge. First, NASA's communications the was Office of Management that the The outlook projections and for the Budget NASA showed revealed rations offered recurring lion dollars per flight.

was the

immersed Vietnam Society.

in social War, and Though

political attempt

turmoil, to build

Great

accomplishment was not to occur get that NASA ous year and flows of money since its creation that the dream able Earth tinuing mounting immediate By early Saturn orbital

of the first manned until the following received was lower trend the

lunar landing year, the budthan the previincreasing

broke

of ever

that the Agency had enjoyed a decade before. NASA realized directly space lunar on the expendbuilding conand stations, surface were vehicle orbital of the technology,

not good.

of building and lunar

launch

tinued reductions in NASA's funding were inevitable; the lower budget numbers did not match the amount needed to fund the favored Shuttle designs. Second, as NASA reviewed contractor's cost estimates for the Shuttle compared became the clear could numbers that had to their own in the handle estimates, on what no one a good industry the and it the or the

exploration an expedition plans. 1969, while

to Mars

not in the

the ongoing

Apollo

program

government Shuttle reusable

prepared for the Apollo 11 mission to the moon on which humans would land for the first time, future scaled step. planning back Space from activities within NASA had been broad crucial set next misthe overly to focus moon ambitious, on the bases

be expected had

to cost. 27 The problem data. A winged, been built before being based on such as the C-5, landing thrust (for crew gear, sysstructure, by the never

with the estimates spaceship

was analogous

of space

activities stations,

and all the cost estimates were extrapolations from large aircraft B-52, etc.), etc.) tems). B-70 from The (for wings, fuselage, capsules the Saturn problem (for tanks, was

and Mars

sions all needed from the Earth's budget realities

low-cost, routine transportation surface to low Earth orbit. If the precluded doing everything at

and from

the Apollo

compounded

But What Will It Cost? The Evolution of NASA Cost Estimating

scope designs

of the being

estimating contemplated that NASA of NASA and

job.

All

the

various the esti-

Mathematica see. over Heiss

to develop turned protEgE

the data the named

OMB

wanted analysis Heiss.

to

overloaded

Morgenstern to a young put together

economic Klaus

mating resources entire complement lead centers (JSC eight people, key variables cerning Because

had at the time. The estimators at the two numbered only

an impressive

study 3 that

MSFC)

yet cost was to be one of the most in the decision making process con-

compared the costs launch ments

the life cycle costs of the Shuttle with of the equally capable expendable One of the more case was cost considerably a notion estimating 31 This study, and methodology, conclusion. payloads actually wrong that important that payloads that was based study done a classic arguon on for for its

vehicles. would

the Shuttle. 28 the magnitude systems NASA of the upfront had not yet been proceeded costs of the B in

for the Shuttle on expendables, cost by Lockheed. originality an exactly now

the Shuttle loads NASA scope, reached fully reusable ly estimated, mid-1970 the bones negotiations budget lower. realistic adequatean extensive

less than pay-

into Phase

with the intent of putting of the skeletal designs. with OMB continued and the numbers the cost estimates B studies

more meat on Meanwhile, concerning the got lower and became more were nearing

nevertheless

outlook, Slowly, just

It is known

Shuttle

as the Phase

cost more than those that fly on expendable launch vehicles due to the strenuous safety review process casted about tages chiefly for a manned that offered thought the 40 percent vehicle. But Lockheed would the from foresave advanwere high payload of their to be that: developers costs

completion in the summer of 1971. The studies were extended so that cost cutting measures could be investigated. First, expendable substituted for reusable interior flyback booster was scrapped, able liquid solid rocket tions each made change development flight. 29 But OMB dogging Gemini without the Shuttle peak year For funding versus the rocket boosters, boosters. Taken it possible within had added the drop tanks were tanks. Then the first for expend-

by the Shuttle.

The advantages 1) the relatively and payload would allow

then for expendable together, these reducfit the Shuttle's guidelines, cost but per OMB

weight lifting performance ume offered by the Shuttle

bay volpayloads

to barely

to the recurring

to ease up on lightweighting and miniaturization, which are cost drivers; 2) the Shuttle would allow retrieval and refurbishment of satellites instead of buying additional copies as was necessary with expendable national launch system allow standardization rockets; and 3) a single such as the Shuttle would of payloads instead of multhe plethora of Finally, it was requirethey ultiand flights Klaus analyAt the and

budget

cap was

not the only money

cost question Mercury, had flowed to show When the in 1969 as

the Shuttle. and Apollo any requirement

the mandated for the Agency

programs,

tiple designs configured for expendable vehicle interfaces. Aerospace's ments mately flight Heiss and job to determine produce traffic the need the Shuttle both flawed a discounted savings

the payload models, payload for 60 Shuttle assumptions, cost benefit billions.

economic justification for the projects. idea of a Shuttle system was floated

forecasted rates were constructed asserted

part of NASA's plans after Apollo, the OMB decided that such an expensive undertaking ought to show some economic benefits that outweighed the costs. nomic NASA port Because the analytical skills for an ecoand supthe justification did not exist inhouse thought it wise to have "independent" for the Shuttle, the Agency hired

per year.32 While

benefits

sis that

in the

least, the Aerospace, Lockheed, Mathematica work sent the OMB accountants to murmuring. President Shuttle's Nixon detailed finally design gave began the nod, and the of

Aerospace Corporation, Lockheed mist Oskar Morgenstern and

and the econohis company

in the summer

But What Will It Cost? The Evolution of NASA Cost Estimating

1972 tractor,

under North

contract over 1973 the

to the

winning

prime

con33 in

thinking reduced runs underway expected. Meanwhile, guide the interfaces, integrate was seen analysis

concerning complexity to breed ate up the

off-the-shelf proved more funds overruns other

hardware

and

American-though worthiness was NASA

this did very

not end

unrealistic,

and overas projects had

the debate All through

of the project. involved

began

projects

extensive "capture/cost" analyses to produce data to answer Congressional, GAO and OMB inquiries These about analyses done The the Shuttle's were NASA economic inhouse forecasts. extensions and of the as of most cost

as NASA overall foster and

Headquarters

continued

to

of the work Aerospace. resources well They

by Mathematica, studies consumed and program JSC

Lockheed groups

programs, handle the political other external relations, and the Agency budget, a need to cost the in

defend

of the MSFC

as Headquarters compared

office

personnel. costs

to strengthen the Washington function. 34 Having moved Comptroller's Office

the discounted

life cycle

Headquarters

from GSFC

"capturing" the Shuttle The Shuttle 14 percent of benefits as the final commitment. N Once Declining Shuttle

the NASA and DOD payloads with versus expendable launch vehicles. case was finally determined to yield a internal rate of return and $14 billion (in 1972 dollars). This data was used reinforcement of the Shuttle program

1970, Werner Gruhl set up an independent capability under Mal Peterson, an assistant Comptroller. constant Gruhl aggressively championed improvement of the database.

review to the the and

GruhI

Peterson's greatest contribution their relentless urging for realistic also initiated an annual symposium estimators establish (NARs)

was probably estimates. They for all NASA

Budgets, development

Rising was

Costs underway

and were instrumental in helping to a process for Non-Advocate Reviews for potential was each and new projects. as a required project panel before had milestone to prove forward. its man-

safely

by 1974, most of the estimating talent of the Agency was turned to various kinds of scientific satellite economies spacecraft more cles) craft article The money. against a state more estimating. As NASA's budget declined such in the 1970s, both JPL and GSFC pioneered

The

NAR

instituted major cost new

in which maturity agement

to an impartial experts

of technical, going

as the use of the protoflight concept in development. Before the 1970s NASA most which building approach, which spacecraft served the only serves one flight (i.e., built one or test artiIn the spacetest saves article. as ground article. complete

As part of the NAR process, Peterson and Gruhl, working with a relatively small staff of one to three analysts, undertook Peterson to perform largely devoted independent for to himself estimates of most of the major new candidates

had prototyped prototypes before is built, protoflight

authorization.

protoflight

first as the ground as the flight theoretically

penetrating reviews of the technical and programmatic readiness, the underpinning of the cost estimate. Gruhl, using mostly models of his own developed from the REDSTAR ed his own estimates. Together dab4e overrun without Another team and undoubtedly what problem from the NAR. significant during Model. database, they were reduced it would generata formithe have cost been

and is then refurbished approach

However, these savings must be balanced the cost of refurbishing the test article into ready rigid for flight, configuration to insure the cost control of maintaining of the flight ground worthiness,

test article

its eventual

and the increased Other much attempts success.

risk of having were Low

less hardware. without wishful

milestone

in cost

estimating

made to lower cost estimates based on

that occurred of the Price by Frank

the 1970s was the emergence First developed within RCA the model began to be market-

Freiman,

But What Will It Cost?

The Evolution

of NASA

Cost Estimating

ed in 1975 model. gle most estimating development governed handful

by RCA

as a commercially was arguably was occurrence

available the sincost

future

projects

needed

to account of NASA

for the steadily projects.

Freiman's innovative ever. and

brainchild His genius production

increasing _."',_ Recent Once NASA the

complexity Years Space

in parametric costs

to see hardware as a process between a feeling his

by logical interrelationships of key variables. Probably

Shuttle

had once

begun again

operations, to defining A in

turned

its attention

way with intuition and engineering experience more than hard data, Freiman derived a set of algorithms resulting that model modeled could these then relationships. The be calibrated to a par-

a Space Station. After Pre-Phase A and Phase studies had analyzed several configurations, 1983 NASA ran a Washington-based, the Configuration multi-cenDevelopment ter team called

ticular organization's essentially running

historical the model

track record by backward to disvariables the model the cost gave the could be and proof future to to aeroto market him with observing its

Group (CDG) CDG was led MSFC Powell tor from

to lead the Phase by Luther Powell,

B studies. The an experienced

cover what settings for the known cost. Once calibrated, run forward grammatic projects. a wide space, using factors While range the model to predict

project manager. For his chief estimator, chose O'Keefe Sullivan, a senior estimathe MSFC cost group. Sullivan had just

a rich set of technical models

the Price of industries first

are applicable

completed managing the development of the PRC Space Station Cost Model, 38 an innovative model that created a Space historical Orbiter, Station data points Apollo WBS from by cleverly parts of the unmanned was disPackage combining Shuttle

in addition Freiman provided after

found

use in the aerospace

industry. NASA encouraged his invention, and actually data for calibrating the model potential in Shuttle of the Price model several cation other to hardware, 1970s

modules,

spacecraft and other projects. tributed and used by all four Centers parametric Work responsibility and Package was cost probably model ever 1 (WP-1) for the Station

This model of the Work the was most developed modules;

cost estimating. 35 The success inspired the development of cost models with applisoftware and the life cycle. the cost

satisfactory by NASA. with was WP-2

commercial

at MSFC,

By the late

and into the mid-1980s,

at JSC with responsibility RCS and C&DH; WP-3 responsibility for power;

for truss structures, was at LeRC with and WP-4 was at GSFC

of NASA projects was a serious problem. It was now obvious that Shuttle payloads cost more, not less, than payloads Overruns were worse databases, better on unmanned vehicles. than ever despite better better estimators, and

with responsibility for platforms. Sullivan used the model to estimate the project at between $11.8 and $14 billion (in 1984 included dollars). The concapability, space platwith addithe program tent of this estimate the initial

models,

more stringent Headquarters reviews. It seemed that NASA was in danger of pricing itself right out of business. 36 At JSC, Hum Mandell, assisted by Richard Whitlock and Kelly Cyr, initiated use culanalyses of this problem. Making imaginative of the Price model, 3v they found that NASA's ture drives projects advanced to NASA cost and that the complexity steadily increasing, argued a change for expensive he argued by Gruhl. management Mandell had been

eight-person, 75-kilowatt station and forms at two different orbital locations, tional dollars required 9 Administrator with Under Beggs the OMB pressure committed later to grow to full capability) Meanwhile, been thing

NASA

Jim Beggs for support to propose to Congress

had to in

of NASA an idea also persuasively in culture

negotiating affordable,

start the project.

some-

from the exotically At the same time,

to the affordable. that estimates of

September 1983 that a Station could be constructed for $8 billion, a rather random number in light of the known estimates and the fact that the con9

But What Will It Cost?

The Evolution

of NASA Cost Estimating

ceptuaI extent

design necessary

had

never

settled

down

to an

As this is being

written,

NASA

is actively

design-

for a solid

definition

and cost

estimate. Nevertheless, the Agency pushed ahead with the Phase B studies and by fall 1987, needing to narrow being debated group (CETF), manager called Ray the options in configurations still between the Centers, established a the Critical Hook Evaluation and led Bill brought Task Force at LaRC by LaRC Rutledge

ing and estimating the future programs including System, the National Space Exploration of these programs, before new them, set of cost

cost of several major the Earth Observation System and the

Launch

Initiative, among others. Each like most NASA programs unto itself and presents At the a estimating challenges.

is unique

quartered Hook.

in from MSFC to lead the cost analysis effort, and Rutledge assembled a team made up of estimators representing Headquarters LaCroix, intense weeks, the and Dave they Work Bates). Package Richard Over Centers Whitlock, a period and Tom (Bill Hicks,

same time, the recent resources that NASA

years of growth in budget has enjoyed seems to have

run its course. In an era of relatively level budget authority, NASA is seeking ways to maximize the amount of program obtainable. New ideas on this topic abound. Total to Cost, Concurrent other solution the NASA dle. Armed cultural Quality Management, Design Engineering and a number of are being suggested cost. as a of high community from the past, to estimate As usual, somethey But

of a few requireat least

generated

the cost of the new

baseline, which, even after significant ments had been cut, still totaled $14 billion. NASA Seeking reluctantly to inspire took this cost attitude

changes

to the problems estimating with data be adapted

is in the midwhich question: the future,

to the

OMB. the

how must

a can-do

among

CETF team, NASA management passed out buttons containing the slogan "We Can Do It!" One senior estimator, who had seen it all before, modified his but/on to read "We Can Do It For $20 Billion! Station contractor istically tions ''40 Amid was great political given costs than turmoil, the Space Despite unrealevaluaawarded managed FY 1988 steadily of requirethe purchase nonrecurring had always finally a go-ahead. that were usual, more were the source

attempt to answer what will it cost? So brief a treatment

the all important

of the history

of NASA

cost

estimating leaves so much unsaid that apologies are in order. Nothing was mentioned of the aeronautical of projects than the Kennedy costing NASA without was Skylab, Telescope, others) had side of NASA, space Space projects Center yet they estimate focused facilities upon and the cost here. The that are no less important to the nation operations nothing been sent much Space and Even many when (Viking,

proposed optimistic

were completed

and contracts

for the four work packages. The project to survive several close calls in the through escalating ments cost FY cutbacks only, 1991 budgets, several price though iterations Like NASA includes with costs and

was not mentioned, though has sent to space could have them. Whole about Galileo, projects cost Centaur-G, Magellan, unexplored. from estimating Hubble Ulysses

which

learned

and redesigns. sticker

Spacelab,

of a car, the

and this is the cost

to be left

quoted Congress for new projects, including the Space Station. During the long and winding road of gaining Congressional Station, NASA was asked such as Station costs, growth, and and operations growth authority for the to include other costs Shuttle other launch costs, more costs, which cost

touched upon, many barest of treatments, studies. unfairly another labored ness names

subjects were the expansion

given only the left for other

various charges occurred.

Finally, and worst of all, while this paper singles out a dozen or so individuals, few score men and women who have hard in the crucial and controversial busicost estimating will not see their anyway. here. They are saluted

led to confusion

of even

of NASA

than actually

l0

But What Will It Ctrst? The Evolution

of NASA

Cost Estimating

iii

References

16 17 18

Mandcll, Sharpe. Herman

pp. 30-31.

1 See Roger E. Bilstein, Stages To Saturn, A Technological ttistory Of The Apollo/Saturn Launch Vehicles, NASA, Washington D.C., 1980, Chapter 2, for a discussion of how NASA was formed from these and other organizations. 2 Keith Burbridge, A Touch of ttistory, Mountain View,

H. Koelle

and William

G. Huber, 28, 1960.

Economy

of

Space Flight, NASA 19 Koelle, Herman

MSFC, October Heinz,

Handbook

of Astronautical

Engineering,

NY, 1961.

CA: BFH Parametrics, 3 T.P. Airplanes," 1936. Wright, Journal

1984, passim. the Cost of Vol. 3, No. 2,

"Factors Affecting of Aeronautical Science,

2o General Dynamics Corporation, Launch Vehicle Systems Cost Model, Contract NAS8-11283, Fort Worth, TX, May 5, 1964. 21 See, for example, the following books, all by Stewart, Rodney D., and published by John Wiley & Sons, NY: Cost Estimating (1982), Cost Estimator's Reference Manual (1987), Proposal Preparation (1984) and Managing Millions (1988). 22 Brents, T., Manned Spacecraft Dynamics, TX, July 18, 1966. Cost Model, General

4 David Novick, "A History of Military 1950-1961," in National Estimator, Journal Estimating Society, Spring 1981, p. 18.

Cost Analysis: of the National

5 Humboldt C. Mandell, Jr., "Assessment of Space Shuttle, Program Cost Estimating Methods" (Ph.D. dissertation, University of Colorado Graduate School of Public Affairs, 1983), pp. 315-328. This is a particularly good listing of the aerospace cost analysis literature through 1983. 6 For the earliest treatment of the new methods, see:

23 Campbell, Harry G. and D. J. Dreyfuss, Spacecraft Cost Estimating Relationships, Corporation, Santa Monica, CA, March 1967. 24 Rockwell Space Division, Technical Characteristics April 30, 1971.
25

Manned The Rand

David Novick, Weapon System Cost Analysis, The Rand Corporation, Santa Monica, CA, January 24, 1956. 7 8 Mandell, Bilstein, p. 93. Stages To Saturn, p. 25. Terry H. Sharpe, NASA

CSM Cost, Schedule Study, Downey,

and CA,

Manned Spacecraft Cost Estimating Relationships, Rand Corporation, Santa Monica, CA, March 1967. 26 NASA Space Shuttle Task (Washington, July 31, 1969). 27 A llistory of Washington 28 Mandell, Mandell, p. 48. p. 33. Group Report,

The

9 Author's interview with MSFC, November 19, 1991. 10 Bilstein, Stages To Saturn,

NASA

pp. 38-42.

11 Bilstein, Roger E., Orders Of Magnitude: the NACA and NASA, 1915-1990, NASA, D.C., 1989, p. 49. 12 Space Planners Guide, United States Force Systems Command, July 1965. 13 Author's interview of Bill Ruhland,

Air Force,

Air

29 Mandell, p. 49 and passim of the design and cost iterations and B studies. 30 Economic Contract Analysis of Space

for a complete description during the Shuttle Phase A

NASA

JPL,

Transportation May 1971.

Systems,

November 14

27, 1991. interview (retired), of Werner 21, 1991. Gruhl, NASA

NASA

No. NASW-2081,

Author's

Headquarters

November

31 Payload Effects Analysis Study, Lockheed Space Company, Report No. LMSC-A990556, 32 Integrated Operations/PayloadFleet Report, Aerospace Corporation, Report I, August 1971.

Missiles and June 1971.

15 Estimator's Cost Analysis tlandbook, The Boeing Company, Seattle, WA, Numbered 2-81254-1, Revision F, 1965, p. 2.

Analysis Final No. ATR72(7231)-

11

But What Will It Cost?

The Evolution

of NASA

Cost Estimating

33 Nor is the debate over today. For an insightful analysis of the decision to build the Shuttle, see: John M. Logsdon, "The Space Shuttle Program: A Policy Failure?", Science, May 30, 1986. 34 Gruhl. Gray and Bob Breiling,

37 RCA Price Systems Division, Equipment Cost Effects Study, Cherry Hill, NJ, November 38 Space Corporation, Station NASA Cost MSFC, Model, 1984. Planning

Specification 30, 1976. Research

35 Author's interview of Frank RCA Price, November 21, 1984. 36 Author's interview (retired), of

39 Author's interview of O'Keefe MSFC, November 21, 1991.

Sullivan,

NASA

Tom

Newman,

NASA

Headquarters

November

21, 1991.

40 Author's interview with Bill Rutledge, NASA MSFC (retired), November 27, 1991, and author's interview with Bill Hicks, NASA MSFC, November 29, 1991.

12

Sam II - How We Did It


by Ed Mauldin, Reggie Holloway, Don Hedgepeth and Ron Baker

SAM

II is a very

successful

first-generation

empowered making as TQM. Middle advice, line

us to speak

with

their

authority

in

atmospheric research experiment developed for the Nimbus 7 observatory by the Langley Research Center. It came into existence within tight resource and short schedule constraints by a core project team of four engineers. Even though SAM II has been in orbit for over 14 years, it continues SAM II to meet was scientific mission by in January the objectives. American 1991-earning recognized Society Investigator,

real time decisions.

Today,

this is known

managers

helped

us with

technical for

but we dealt

with the upper

managers

all management-related issues. They took a keen personal interest in SAM II and in our efforts. They visited the University of Wyoming (UWY) and Ball Aerospace on many our contractor counterparts. even vided Error error They making helped several Analysis budget. probably some could mistakes, judged gained from have prevented used us from restraint the would analysis, us with that technical we used analyses, occasions and knew When asked, they advice. the They proAliasing

Meteorological the Principal

Dr. M. E McCormick,

the Jules G. Charney Award for "... outstanding contributions to satellite sensing through development of solar occultation instruments for elucidation of the nature which neous h01e. Today's ule, and spaceflight past concepts today. This are central chemistry of Polar that causes Stratospheric the Antarctic Clouds" ozone to understanding the heteroge-

including

in our instrument

but wisely that in the final these

and correctly spiraling large cost, long development estimates begs if they technical to develop a close review approaches schednew of experience provide porary made without twice They main We began knew ject. Only experience. relatively inexperienced when and none of us any of the others selected for the proresource

mistakes

instruments to determine paper describes

a greater long-term benefit than the temsetbacks caused by them. And when we mistakes, trying as hard offered benefit we accepted to pass until virtually the buck, unlimited full and responsibility then worked corrected. as needThe

are applicable

and management techniques used during the period from 1973 to 1978, many of which fit within today's TQM initiatives.

we had the problem support

ed from

the line organizations of the close

at the Center.

relationship

of the SAM

II team with upper management was the tremendous boost in team morale derived from having their trust, confidence, things Each this our way without SAM II team with support, and freedom to do interference. member mentors, to have had maintained and each a major II success. strong considers positive and techniWe also

half of the team had flight hardware All were GSll/12 engineers. Given

the high visibility of the Nimbus program, the risks involved with development of a sophisticated, first-generation instrument, and the limited experience of the project team, Langley management could have micromanaged us to death. Instead, they accepted the risk and let us do our jobs without resources and the accountability interference. They gave us the the responsibility and we accepted for SAM II's success. They

relationships relationship influence cal skills

on development necessary

of personal

for SAM

strongly advocated and succeeded in getting our contractor and subcontractor to provide mentors for their young engineers. 13

Sam II - How We Did It

_-'#, Adherence to Phased Project Planning


Although ject we had no text to follow we followed on phased pro-

QA

issues,

nor the number be strongly

of test cycles-factors with flight

that must hardware. princi-

addressed

planning,

all the classical

ples and covered all the bases in today's writings on project include: instrument Phase cepts mance, that 1) establishing and performance could deliver a clear then sion requirements

that are contained life cycles. These set of science these during misinto PreconperforA; 3)

Many design EM fabrication failure elevation by three was ots during

flaws were discovered and test phase. The testing. design This

during the most notable flex pivin an used resulted

that of the elevation vibration redesign,

gimbal

convening

gimbal subsequent

including

development instruments.

requirements potential the necessary during

of an isolation

grommet

that has been

A; 2) exploring lifetime

instrument Phase

solar occultation

and reliability

[]
Early

Risk Management
in the SAM II project, and we conducted status a sur-

conducting technology surveys to select the most feasible candidate concepts, performing tradeoff studies to evaluate relative merits of candidate concepts, and evaluating technology state-of-theart and performing cepts in Phase B; subsystems hardware Model selected fabricating, fication (EM) concepts phase concepts testing have by risk analysis 4) selecting and building Phase testing, during the current C/D and of candidate cona system and then moving testing to the an Engineering to qualify 5) qualiC; and finally, and flight Phase D. on

vey of the availability that would be required ment. We did not take approach and and unproven spect, ment we used in accepting given and

of technologies developtechnical many new In retrojudgthat

for successful a conservative to accept approaches.

quickly

were willing designs and extraordinary some

engineering approaches others

to do development during of hardware written performance

high-risk

succeeded would have risk designs

and in rejecting

that in hindsight

us problems. approaches

Many of the highthat were selected in today's conserv-

We could project ware

textbook built

probably would be questioned ative environment. We identified and ranked able effort into reducing catastrophic aggressively that usually problems. pursued included For risks those

life cycle quickly

principles. Phase

We moved

to hardan alland put considerthat could cause designs, we

during

up Engineering Model that proved to be a major key to our success. The EM was thoroughly evaluated (PFM) problems failure testing. quick and tested, during to meet evaluation and many ProtoFlight from and testing Model unforeseen or from during endandesign refinements fabrication performance of potential came

high-risk

a risk reduction program fabrication of test articles,

requirements bed" fixes without

The EM gave

us a "test

that allowed

qualification testing, life testing, evaluation of results, and assessment of residual risk. Decisions were not based on a "hunch" or even an "educated guess," risk/payoff ment required, development were first generation approach success. played but were based on doing the a lot developof homework, identifying

gering flight hardware. problems were quickly with permanent Analyses design permitted are solutions good tools, beyond

All of our significant identified and corrected using the EM hardware. proof of a which Also, test limits, the EM but the real flight

and then conducting the necessary program. The problems incurred as one a major would role expect in the from SAM a II design, and this risk management

not as severe

is in hardware testing

performance.

helped to evaluate margin. Our EM

reliability, lifetime, and safety testing was not constrained by

14

Sam II - How We Did It

_:::_i_'i_il_ Strong Approach Another major

Systems

Engineering

included vibration

recovery testing

from that

a flex-pivot by itself

failure

during

caused

a 30-week

key

to the

SAM

II success

was

delay in the CDR and EM delivery. We actually recovered all but one month of lost PFM schedule, but then lost a month ity sun in Boulder, the final Baseline Systems waiting Test. schedule of the her on for a high-qualto perform Colorado needed

effective systems engineering. We believed that with effective systems engineering, the project management Mauldin, role described responsibility neering. consisted keep vide process as Instrument as a part-time was optics would take care of itself. had Ed Manager, Manager, job and since the closest

to that of a Project

but this can be his full-time engi-

Maintenance of this excellent working can be attributed to Lillian Henry University PERT and Project

radiometric

His project management efforts mainly of administrative tasks necessary to in order; MIC reports reporting and and tasks to proto status reviews

of Wyoming, who developed technical skills while working at the University

Hawkeye

of Iowa.

the books monthly

Lillian kept an up-to-date of us at all times. PERT efficient guide on how

PERT schedule in front was used to provide an to get from here to there, failing to by teleand Ball

Langley Research Center Flight Center management; activities Although mechanical, used such as planning picked and

Goddard Space and coordination reviews.

for the design

not to point out that the contractor was keep schedule. We had weekly reviews conference (including Langley, UWY, teams) review and in which all critical

to cover optics, electronics, control system disciplines, we approach for design and problem

PERT was used as a tool to and near-critical path activities to find schedule efficient slip period paths focused, were when in the were of peofre-

a systems

conduct

brainstorming to minimize For due

solving. Thus, an optimized design was developed that has changed very little in the SAGE, SAGE II, and SAGE III instruments that have followed. This strong systems engineering approach eliminated many formed a "checks potential problems and also and balance" relationship each forced the to defend a design to the other team and looked

workarounds problems middle parallel arose.

a significant all subsystem to were revisions

of the program, critical PERT delivery.

implementation increments

workarounds. ple oriented, until PFM

activities PERT

and broken

out into daily

among team members where other to do homework in order or problem members. solving We became approach

quently made to reflect the current ment of the most efficient sequence We even first week ation, hunters. since included of hunting many was PERT the Wyoming contractors as a daily reporting season of our used

best assessof activities. and Colorado considerwere tool. comput(PMS) avid

interchangeable

out for all disciplines when only one of us was in the contractor's plant to review a design, discuss concerns and problems, or operate the instrument an during a test. We were also outstanding systems engineer _ii, ii_!_ Effective Much of our Schedule success working of the SAM can blessed in having at Ball Aerospace. and Cost Control to having every unforedritwo This had

as a PERT

management

tool as opposed Cost control erized

to a monthly was very simple

by today's System

Performance

Measurement

be attributed

standards-yet very effective. When one of us visited UWY or Ball, one of our first activities was to meet with the Project Manager and review cost and schedule. We wanted to see which activities had been completed since our last review and which were in progress, with the names of individuals attached. We wanted to see how many 15

an excellent subsystem

schedule.

Although

II instrument

seen problems that were vers, the PFM delivery months after the originally

significant schedule was shipped only contracted date.

Sam II - How We Did It

hours

these

individuals Then, asked

had

charged went such

to the SAM to the indias analyses com-

led to quick the project delay. Our

and permanent to move forward

solutions

that allowed of

II account. vidual and completed, pleted, rocket

we personally to see results, completed,

with a minimum

drawings

fabrication

testing scientists' were

completed, etc. It did not take skills to find the soft spots, and found, we had meetings and asked with the for (and supervisors

ad hoc team

members,

most

of whom eager occasions

came to help to work they

out of research us. We never on SAM II even

organizations, had to persuade though

were

when these responsible

any of them

on most

received) explanations and remedial action. As shown in the table below, the system worked very effectively. Even without a PMS type system, our and cost-to-complete we did not have proved reasonably accurate any financial surprises.

were very busy and had to push their regular activities aside. This approach resulted in a considerable manpower savings at the Center and a cost savings Although to the project. strangers to each other when SAM II

COST AND SCHEDULE PERFORMANCE SAM II PLAN Langley inhouse cost estimate: $2.4M Original budget (including contingency): $3.5M Original ProtoFlight Model delivery: 32 months after C/D start SAM I1 ACTUALS Contract signed for: $2.177M Contract cost runout: $3.165M Contract cost overrun: $0.482M SAM II instrument total cost (11/9/77): $3.250M Delivery: 34 months after C/D start

began, we immediately developed and close personal relationships,

strong bonds and we remain

lifelong friends. We spent many hours together professionally and socially. However, the close personal relationships did not stifle strong debates on the issues, for each of us was very outspoken as we aired ings. cism. grill And The positive our concerns these critiques fact that concerns in frequent were always to personal engineer without team meetas criticould the taken

as opposed a mechanical engineer

an optical

on optics

optical engineer versa for other strong among us.

taking it personally (and vice team members) testifies to the relationships that existed

interpersonal

Small
We operated nical Thus, zations rapid often when go experts

Core

Team
team backed the by tech-

_
Early

Communication
in the SAM

Barriers
II development, situation with not we were faced

as a small core from within

line organizations. for all line organiII, which technical permitted issues. support, not required channels We and to for

we were a clearinghouse participating response used we needed line specialists support, on SAM to contractor

with a very difficult nication channels Contractually, Ball since they UWY Moreover, subcontract very "thin" and UWY covering performed statement. an adequate were

regarding commuUWY and Ball. deal directly with of UWY. an adequate the staff was

we could could

a subcontractor not perform role because

for ad hoc we were

monitoring

through

organization

approval. two-other or two.

Some efforts only took a day or efforts seldom took longer than a week Significant problems, such as the flexintensively the focused with tiger activities

and totally immersed with their work, did not have experienced engineers all the necessary rope act disciplines role. To would to perform say that we be an undermonitoring a tight

pivot failure, were attacked teams. On these occasions,

16

Sam II - How We Did It

Our

relationship learned by

with from Langley

UWY Project with with First,

and

Ball employed a satellite to the as a dealt

ing tests

at Ball,

performing

instrument

problem

lessons developed University major

Hawkeye, a contract Ball

troubleshooting, etc. We spent nearly as many hours in the clean room with the instrument as did the Ball and UWY engineers, and were treated more like Ball employees when in the plant than as "customers." UWY and Ball team members soon equals removed. great side information. learned and Good to respect all "us benefit-we against rapport us as being them" with UWY always technical were barriers had

of Iowa

Aerospace

subcontractor.

we aggressively

with UWY to define could feel comfortable

a program that our team with, and one which proof success. This in the early days to assure the necnegotiaUWY barriers After we folwith the trust, our support. Ball, possessed After nurtured and and with from of where these

vided acceptable confidence included some tough negotiation regarding ourselves essary tions and lowed blessing to develop and the were instill the project and staffing; enthusiasm. we that the UWY skills completed, to remove mutual same a clear approach team

and Ball had a up-to-date

we needed

relationships we had gained

communication

Using this concept, we were able to develop SAM II for a much smaller cost than would have been incurred since increased if we had used technical and very little the monitoring was energy was approach, significantly wasted in at team manpower

cooperation approach We strived picture we wanted

their confidence

of UWY.

the beginning we were going

hiding agendas and playing the traditional Government vs. contractor game of staying arm's length. A testimony to the success balancing tail Ball accused

to use to get there.

of our

The emphasis was always on what was best for SAM II. Personal gain was never in the forefront. On tive there teams together Differences each team many occasions, with get one do were member the bumps to we let the contractor which us, and the job from united best gave then time them great we rolled to time, team, job all for the SAM take incenup our three II. of be in

act is the fact that we were able to curand UWY feelings of meddling and and were never seriously of these negative SAM for behaviors. II team members continuously, status, was in elimiand be

micromanagement credit sleeves for our ideas, to work were to help became

One of the Langley the contractor's nating These concerns relayed arriving the trips need of all by the team

completed.

Although working

plant

almost

an on-site so that team At least important checkout

representative. issues could

overlapped, instrument departing member.

subsystems member one

resolved

by the dedication would

to the

and each organization to do what II. teams

to make

of us was

the necessary sacrifices the best interest of SAM Often, itoring used Government role in which to evaluate

always present during subsystem and system and qualification Boulder nearly with the EM testing Mauldin

events, such as and performance

project contractor

perform

a monand to

testing. the entire assembly,

Don Hedgepeth lived in summer of 1976 helping checkout, performance

technical

experts performance

are mainly

serve as consultants to help solve problems. We did not monitor our contractor and subcontractor counterparts, responsibilities had a significant but worked side-by-side to share in all phases of the project. We "hands on" role that included

and flight qualification testing. Ed was once in Boulder for 30 days, waiting sun to run the final Baseline with the contracfacilities to assess inspections. This of vendor-

for a high-quality

Systems Test. We also traveled tor and subcontractor to vendor status and perform hardware allowed an independent related issues.

participating in design activities, qualifying hardware at Langley, writing procedures and perform-

assessment

17

Sam II - How We Did It

Regarding beginning

change

orders,

we made

clear from saw

the

The Langley/Goddard
new projects not owned including start take out the

Partnership
sister-center way. rela-

that unless

the contractor

a direccomnot to Today, tionship ed. Goddard grams, between Langley and Goddard that for grantproat "He this

tive in writing from the Contracting Officer, ments heard in brainstorming sessions were

be interpreted as directives. All directives went through the Contracting Officer to the prime contractor, UWY. Before a directive was issued, the Langley team reviewed it thoroughly with UWY until we were sure that the directive was clearly understood. We did not direct the subcontractor, Ball Aerospace, but directives from UWY. they did receive similar

It did

Traditionally, in their require-

all requirements instrument

performance

ments. An early Goddard reminded who has the gold, lopsided relationship as an equal partner. define a boundary our role. explaining development

Nimbus project manager us of the Golden Rule: rules." We did not accept

and insisted on being treated First, we worked diligently to between centers, including and negotiof the authority, ownership

Complementary Relationship Principal Investigator


We were fortunate Investigator a clear to have a very

with

responsibilities, Then, until Langley

we aggressively

ated with Goddard supportive Pat objecPrincipal provided in Dr. Pat McCormick. set of science

SAM II requirements and development approach was affirmed. Goddard retained ownership of spacecraft mission interface requirements, requirements such we were relationship and top-level orbit as spacecraft

and concise

tives during Pre-Phase A. He provided a major support role in instrument concept development, such as data inversion simulations to establish instrument performance requirements. instrument us conduct Pat concerns. problems we were Pat helped during studies of our us evaluate potential Phase A an'd helped during Phase progress, issues and stood the engineering provided relief when concepts tradeoff informed

parameters. Eventually, and the inter-center ruffled. Again, ples should produce lished inter-center this illustrates now linked their then be given

treated as peers became un-

how

we insisted those doing

on princithe work to for estab-

B. We kept

to TQM: The

He fully underwe faced, and technolwe refined the C from a solar scanning instruand

the responsibility products. flight remain

and authority rules in effect today

ground

up against

essentially space

ogy barriers in Phase C. Together, instrument concept during Phase tracking ment-a significantly sion. Neither team dently, would but instrument design improved have the to a solar that simplified the engineering arrived team's

development

programs.

_ii Spacecraft
In the beginning, ed of nine required cation initial 1975, which contract Sensor (SIRD).

Interface
the Nimbus adherence spacecraft established observatory instruments to the initial resources. on March consistthat alloThese 10,

the instrument team

the accuracy

of data invernor the science indepenin an resulted

sophisticated

flight

at this design synergism

a stringent of the limited budgets were by the Nimbus was less than award. Interface A five-phase

optimized instrument concept that is still used in current solar occultation instrument design. Both science in which their very and instrument trusted teams the other In short, had a relationship SAM II each to give

Project Office at Goddard, two months after SAM II document of interface was the materiRequirements delivery Document

The controlling

best effort.

Pat was our great-

est supporter.

18

Sam II - How We Did It

als

was

required

by the

SIRD,

with

each

phase could March of all

requiring substantiation stay within its allocated 10, Goddard resources. At one point had allocated had removed gency, Thus, tions cepts, resource were within The from required

that an instrument resources. After monthly review

Engineering elements Attentive Strong

model

as early

proof-of-design

risk management systems engineering approach

very

early

in the program, and power

Goddard and was contincontinued. Small core team backed by experts in the line organization Close-knit Removal contractors II Frequent visits to contractors for directing relationship contractors with the principal project team barriers with Effective schedule and cost control

all weight the

resources

no contingency but adherence weight and in selection and parts

at all. One payload to initial

instrument

to recover budgets

power were major consideraof technologies, design conin SAM and were tight able II. Despite when resource to deliver not havthe early configuration

used

ing an instrument allocation we all spacecraft used placed,

of communication

constraints SAM

budgets. by a small the SAM core team to sucwhich

concepts

Clear

procedures

cessfully

develop

II instrument,

has performed summarized other the concepts, ones

in orbit since October below. We could have but did not want were most important.

1978, are mentioned Many of

Complementary investigator Well-defined Attentiveness Use of

to risk obscuring Langley/Goddard to spacecraft learned" partnership interface from previous

we felt

these concepts are now basic principles of TQM, but were chosen at the time because they simply made common sense: Management Adherence and Phase empowerment to Pre-Phase C/D principles of the project A, Phase team B,

"lessons

projects Mentor relationships

A, Phase

19

Our National Space Science Program: Strategies to Maximize Science Return


by There lessons grappling is a concern science at NASA community. of: to learn Greg the been S. Davidson ror have tators, been while fodder other for comedians difficulties such and commenas those with

from

of the past and to respond with the problems small simple missions spacecraft

to the concerns We have

of the space

hydrogen leaks on the Space Shuttle, or the rash of problems overcome on the Astro mission, have helped to create strategies a perception for conducting of serious space problems. astrophysics our strategy It is always matic appropriate to review and to develop our program-

Big versus Multiple servicing A culture Unrealistic Institutional Linkage

versus

spacecraft

in light of experience,

of risk avoidance budget planning

for the future. So let us briefly note the recent scientific output of our space astrophysics program, and then discuss the areas of concern identified above. _.','_','-_ Status of Astrophysics 1991 Explorer mission complete in

and political

forces space program astro-

January Cosmic

to the manned

Background

As we are in a very dynamic physics, our discussion text of current events. have arrive. been More launched new

time for space

(c_ogenically cooled November 1990) A smooth No later Unrivaled Hubble (checkout big bang bangs data

must be placed in the conThe missions of the 1980s and data is beginning missions to were

astrophysics

expected to be launched between 1991 and the end of 1993 than in the decade of the 1980s. With the greater emphasis into several of new data several astrophysics years, on should has long-term continue exceeded operations missions, to grow. in funding inflation the Over for by for the designed supply the last space roughly science growth There NASA Congress, ence of these recent the growth

from the infrared

background

Space

Telescope beginning science verifica-

complete,

tion and operations) Potential black hole in nearby ring around galaxy 1987a

15 percent, and the growth in funding and data analysis is keeping up with in science has also public data, been and tremendous program some Problems criticism from members the

"Circumstellar of the media, scimir High-resolution Storms

Supernova

on Saturn imagery of Pluto and Charon

astrophysics community.

of the

with the Hubble

2O

Our National Space Science Program: Strategies to Maximize Science Return

Roentgen

Satellite - U.S. observation time begun

(survey complete February) 80,000

During the next several areas of substantial Advanced X-ray Timing Probe-B

years, some of the other work will include the Facility, the X-ray

Astrophysical

new X-ray

sources ultraviolet sources

Explorer, the Shuttle test of the Gravity instrument, the Submillimeter Wave Satellite, additional mission, mission Program, HST support and the replacefor the instruments for the European Japanese

Astronomical 1,000 new extreme ment X-ray Astro/BBXRT (mission analyzed) Results Recent and to come... Upcoming Science Missions complete December 1990-data being Russian VLBI

instruments, Multi-Mirror Radioastron Space

Observatory

and definition

work on the Space Infrared Telescope Facility, the Stratospheric Observatory for Infrared Astronomy, Explorer. ly flown will continue, and the Far Ultraviolet Rocket, missions. balloon and as will data analysis Spectroscopic activities previousfrom airborne

Gamma

Ray Observatory

(1991) Imaging Sensors

F _.,,_ Big
The and small

and Small
rationale missions is that

Space

Missions

Array of Low-Energy (1991) Extreme Ultraviolet X-ray

X-ray

scientific

for a mix of big, moderate in a balanced there program of is no optimal mission

Explorer

(1991) (1991) Far

astrophysics

Solar-A/Soft

Telescope/ISAS

size to address the incredible variety phenomena we wish to investigate. mission size is scaled down to the required unique sions that to fulfill require the science the largest goals. in its capability to conduct

of scientific In practice, lowest level The science U.S. is but mis-

ASTRO-SPAS/Orbiting and Extreme (1992) Diffuse X-ray Ultraviolet

and Retrievable Spectrometer/ESA

observatories,

Spectrometer (1992)

(1992)

these observatories are balanced efforts in our overall program physics research. to develop to carry a variety A diversity and out maintain scientific Diversity helps today supports

by many smaller of space astroof missions our also institutional size

KONUS/WlND Solar, Particle Anomalous, Explorer

capability and Magnetospheric (1992) X-ray (1993) and Planetary Camera II

investigations in mission strategies,

and in the future.

of implementation

Astro-D/Spectroscopic Observatory/ISAS HST Wide (1993) Spectrum-X-Gamma/USSR All-sky Stellar monitor X-ray Field

and it helps establish a broad portfolio of missions that can help weather unanticipated and adverse external events. The temas we use to describe perspective categorizes which and budget, physics, Congress space programs to mission the entire includes payload may size. preIn

sent a misleading one sense, (1993) and physics, astronomy

physics astromis-

Shuttle

Polarirneter

sion management,

as a single

item in the budget.

21

Our National Space Science Program: Strategies to Maximize Science Return

The Congress holds NASA to an operating that has the Explorers as a single activity, even within are the other seen parts of NASA project. nature the Explorers sensible as a single

plan and Small diver-

for this class of mission are currently budgeted for the decade of the 1990s. It is analytically useful to think of the combination of Delta-class Explorers ments and observatory class replacement of mission. instruas a single In assessing

To get a of each

understanding activity

of our real mission and not on

sity, we focus astrophysics categorization. Small loads tages. able missions provide Similar on the

on the fundamental

a bureaucratic

scientific priorities, it may whether $100 million spent

be useful to compare on another instrument

for the HST or AXAF focal plane will provide more or less benefit than the next mission in the such as the Small with balloon Explorers and rocket and payadvanavailand Explorer missions transfer From queue. (In actuality, these are funded from different is not likely.) this perspective, to small In order it appears missions to penetrate that the benefits can come in big the fundamental we must sharpen What precisely do Is it opportuniat small institunumber of science maximum access possible two types accounts, of so

suborbital

activities

special opportunities and opportunities are currently Kuiper Airborne be available Observatory Observatory, for

they will eventually Stratospheric

on the moderate Infrared

attributed packages.

Astronomy (SOFIA) mission. Small missions are more readily suitable for rapid and flexible response provide to unforeseen continuity opportunities, to a given for training and new help sciand stability science

issue underlying this discussion, our definition of big and small. we want from our small ties for hardware development tions? Is it to fund a greater subdisciplines? to space Is it providing data astrophysics

missions?

discipline and opportunities entists and instrumentalists.

to the widest

However, bigness and smallness es of the same mission. Recently, tional have opportunities been pursued on major to support

may be attributseveral internaforeign small missions American

range of the science community? Is it the ability to respond rapidly to unexpected scientific opportunities? Is it to increase launch rate? Figure 1, a representation of the current reflects by the diversity

teams with unique technical abilities, to the benefit of both the American space science community and to the international a whole. NASA support scientific community as of the activities associat1987a demonbig, moderate pursue an For observasupport on IUE with suborbital system was which

in astrophysics efforts, categorizing missions development While hardware the budget. HEAO

the difficulties in size of their total

ed with the study of Supernova strated the coordination of many and small mission assets unanticipated scientific opportunity.

missions the current

required it does archival

large-scale not make data activ-

to rapidly

development

efforts,

sense to categorize

tion of SN1987a, and Astro-C/Ginga observations, from the Gamma flown on a balloon!

guest observer was combined use Ray Observatory,

ities on HEAO as a big mission. How then should data archive activities on Hubble or GRO be characterized? While there is no debate that XTE is a moderate mission and does this $100-million-class not a large one, how instrument devel-

including

of a detector

In the $100-million-plus sions are the Delta-class

class

of moderate such

misas

oped to be installed on-orbit on the Explorer Platform differ from the $100-million-class Hubble replacement instruments? Some have suggested that the issue of small activities spacecraft might is one of risk: a large number all dependent on a single all be destroyed by a single

Explorers

EUVE, XTE, and FUSE, as well as replacement instruments for HST such as the NICMOS and STIS. 22 Approximately six to eight opportunities

Our National

Space Science

Program:

Strategies

to Maximize

Science

Return

BIG HARDWARE DEVELOPMENT


($500m+ total) (40% of FY 1991) HST Operations (45) HST Servicing (40) GRO Develop (22) ^AXAF(125) SIRTF studies (8)

MODERATE HARDWARE DEVELOPMENT ($50-$500M total) (21% of FY 1991) EUVE/Platform (26) HST WFff'C II (25) HST NICMOS (-15) HST STIS (-15) HST ORU (5) XTE (16) STORE/GP-B (23) 64CE studies (1) ^FUSE studies (1) SOFIA studies (1)

SMALL HARDWARE DEVELOPMENT (<$50M total) (12% of FY 1991) KAO (10) Rockets (3) Balloons (3) ORFEUS (.5) ORFEUS-Jenkins SAMPEX (14) CRIE (.2) Astro-D (3) SXT (3) SXG/MOXE (1) SXG/SXRP (1) ^Radioastron (1) XMM (6) LAGEOS-3 (. l) KONUS (.2) AFAS'I" (8)

NON-HARDWARE ACTIVITY
(27% of FY 1991)

(.2)

^SWAS (6)
IR Tech/SIRTF (6) ^HETE (.6) ATD (2) Atlas-FAUST {.2}

Grants Programs (14) Long Term Program (4) Theory (4) Data Program (6) Data Systems (2) ^HST Data Analysis (20) HST DADS (11) HST Institute (34) ^GRO MO&DA (16) HEAO MO&DA (2) IUE MO&DA (7) IRAS/IPAC MO&DA (7) COBE MO&DA (10) ASTRO/BBXRT {5} Ginga MO&DA (.5) Hipparcos MO&DA (.3) ROSAT MO&DA (7) IRTS (.4) SXG/EUVITA (.1) ISO co-I's (.2) KONUS (.2) Cassini Gravity Exp. {.ll

^ = 50% or more growth planned for FY 1992 (#) = FY 1991 funding in millions Program in italics = Astrophysics not primary science {$} = not funded by Astrophysics Division

Figure meteoroid. big versus secondary concern. Many physics ered such of the types by small as HST.

1. Astrophysics upon

Program which the

Diversity-FY astronomers)

1991 "Snapshot" than ever before. Even with the

If this is the true pivot

small issue turns, then size becomes a matter and risk becomes our key

problems to date, and on-orbit plete, Hubble demonstrated versatility space when as a long-term it captured

checkout not compart of its planned asset in recent storm.

observational Saturn's

of opportunities to make

in space

astro-

that we wish

available

are deliv-

Finally, the value of increased launch rate must be assessed in the context of risk management and single versus multiple spacecraft conduct scientific missions. Our current program combines non-serviceable observatories small Explorer and moderate-sized plus support program, strategies to

missions and by a large mission A moderate mission program is replacement instruments,

embedded allowing disciplines Hubble of small archival physics

in Hubble

for new teams from different science to build and fly new instruments. brings grants research community a massive for increase in the number and astroamateur guest observations a broader

serviceable in concert missions for missions

and with in the of

to support

(including

opportunity: rocket, balloon grams. Existing technology

and aircraft prodevelopment,


23

Our National Space Science Program: Strategies


I

to Maximize Science Return

research

and analysis,

guest

observer

and archival

The comparison

above

points

to two strategic

rea-

research programs able astrophysics

round out the currently availopportunities. While the diveris not entirely under our that this combination of the community to us. Are we correct

sons to use a single, serviceable achieve long life, and to reap the sharing The critical infrastructure. of a single the required costs further. spacecraft But mission complexity

spacecraft to benefits from at what raises cost? costs time,

sity in scale of missions control, we do believe meets the wide range as they have been

of needs

expressed

and increases which increases While nerable a single

development

in this assessment? Some are asking for a greater emphasis on smaller missions in the future. What type of service, product, opportunity or efficiency should be pursued? We welcome further discussion of this issue. E[ Single vs. Multiple Missions and benefit in which by a single simpler tradeoffs missions complex spacecraft. associated are designed spacecraft The most Spacecraft in

approach system

is more

vulfail-

to an irreparable

single-point

ure, servicing provides a programmatic means to regularly repair subsystem failures. The only previous astrophysics missions on a scale even roughly analogous to HST were Astrophysical Observatory (OAO) Energy Astrophysics Observatory the Orbiting and the High (HEAO) series.

Conducting There are cost

with the strategy to be conducted rather than several

Two of the four OAO spacecraft failed, one from a launch failure and another on the second day of the mission the HEAO from missions a power were problem. launched All and three operated of

cogent examples of the single missions are HST and AXAF,

complex spacecraft and since they rep-

successfully for approximately two years. Of course, it was expensive to build serviceability into HST and to purchase the first set of replacement hardware, but the cost to build, launch and operate in the early 1960s The would life cycle equal costs $2.4 billion in 1993 dollars. of HST,

resent half of the Great Observatories, questioning the fundamental strategy they embody could provide HST plex enormously and AXAF are important insights. large and com-

not merely they reflect

observatories, They

but

are also a strategy

serviceable to provide

including is a little parative through million.

six Shuttle flights at $350 million each, over three times that amount. For compurposes, the two Is there the years HEAO lifecycle was that cost $130 of operations

observatories.

15 years of on-orbit lifetime through regular replacement of instruments and other hardware. In contrast, orbit lifetime Satellite Observing of a series basis. The the strategy for the System System intent to provide Tracking (TDRSS) (EOS) of the and and a similar Data the onRelay Earth

disagreement

the expected

15-year scientific return of HST will easily surpass that of HEAO and OAO, even in the context of a much the-art? Multiple numbers" numbers we had faulty way roughly second rors would advanced technological state-of-

involves spacecraft servicing

development on a regular strategy is to

of replacement

optimize costs for long-term missions that require an expensive spacecraft (such as HST or AXAF with their operate requires requires have AXAF large precise optics), and that can also orbit. orbit TDRSS analogous TDRSS and EOS or nor EOS to HST in a Shuttle-accessible a geosynchronous a polar optics. orbit. elements Neither

missions provide a certain for launch vehicle or other provide likely no easy have fix to generic HSTs, been distorted built two simple

"safety flaws, failures.

in but If mir-

both primary

by the same one

null corrector. to build multiple

Since

the most cost-effective is to have

spacecraft

structural

one to two years ahead of the other, the Hubble in this example would have been

24

Our National

Space Science Program: Strategies to Maximize Science Return

essentially identified mirror and menting We must surrogate Launching ment rate, does egy rather lower yield measure each

completed in orbit. ground

at the time the problem In that scenario, easily fixes repairing take we are could as the

was the

Risk-taking

and

Risk

Avoidance to support the a level It

on the today also five

as long imple-

Can we change of risk-taking efficiency would be almost

the environment that will space increase science that

be as expensive

long-term state-of-thebe 100

for the real HST. be careful for have simpler in using scientific Hubbles resulted of launch launch rate as a

of our

expenditures? we could

impossible so reliable

to make

art spacecraft

measure might

productivity. with one instruin a higher vehicles flight by itself in a stratspacecraft spacecraft is a itself does not for some other that is correlat-

percent certain that there are no technical risks, and even if we could do this, the last bit of reliability more provide would probably is to design additional cost our a lot. that difficult A cheaper NASA missions and has to that practical approach capability

but the of flying

number single

not increase

productivity.

Implicit

employed

multi-instrument

or flexibility

than many single-instrument launch rate. Since a launch science, we have to look of scientific productivity

enables us to survive unanticipated problems. If we then can build that mission cheaper, we are getting However, ing has ures more science for the dollar. that includes some risk-takfailstrate-

ed with flight rate. What are the appropriate ways to measure scientific value: launch rate, number of instruments, tion new time, data knowledge? with slow programs is that we do not weight returned, of instruments, refereed observapublications,

a strategy one critical

implication-sometimes with risk-taking

happen.

The problem

gies is that NASA, Congress, nity, and the general public to accept failures. NASA American successes science budget

the science commuare usually unwilling provides a symbol of thus, NASA that exceeds receives the

A problem

reap critical information this is of most concern also how our hinders first to conduct strategy, more space

for many years. While in the scientific arena, it of our knowledge HST spacecraft it will wind benefit HST weekof is science with missions.

technological excellence; and failures have a context return for the dollar. partly of members but NASA's cost-benefit that the NASA that it does because

the expansion

of this symbolof Congress and stature also comanalysis. strategy Imagine to yield

experiment than

a planned

ism in the minds their constituents, plicates an airline our simple that

servicing up costing

and as a pathfinder programs

that can

decided

from Hubble's servicing lessons learned. was begun in an environment where almost ly Shuttle flights were anticipated.

the most cost-effective transportation for the dollar would be to reduce safety to the expected fatality happen The level associated could with driving a car. Even what if this decision be implemented, would

Throughout

the development period, as we have learned about the Shuttle and what it can do, the HST servicing strategy has shifted and adapted. After less than a year on-orbit, we have a small but real database on actual mission events and the programmatic flexibility them. solar enough arrays servicing will and optics, provides enable to accommodate key fixes to HST an advantages Adopting Servicing to justify

after the first crash? mirror aberration was tragic, but it

Hubble

was also typical of many spacecraft that it was from an utterly unexpected unlike egy vides previous missions, the HST On-orbit flexibility was failure-resilient.

failures in source. But program servicing stratprowhich

but are these expenses?

the extra

the programmatic

through

empirical approach, let's see the data, let's discuss it, and let's see what we can learn from it.

even this utterly can be addressed

unexpected technical and corrected. From

problem a program

25

OurNational

Space Science Program: Strategies

to Maximize Science Return


Illll I I I

perspective,

we will have

an observatory

that will

not yet know unique that yield the part grassroots aggregate rate groups

how they are going associated is usually and

to overcome the

the

be less than expected remaining 12 years potential. fabrication impact Congress

for three years, but for the should live up to its full

challenges There

with science some

missions on for a

the state-of-the-art of the engineers,

we are usuoptimism

Nevertheless, the failure in the mirror has had a profound and fundamental community, the public, the and on all of us here. to have does a strategy that involves in one of are best on the level missions only the

ally pursuing.

it is difficult

on the science

estimate to properly account effect of complex interactions working on difficult tasks.

for the of sepaSo in par-

It is still possible risks, and NASA of several

designate depending

payloads

allel with a grassroots estimate, a parametric estimate is made using statistical inference based on previous sion type mission (such experience. weight as cryogenically By using cooled, factors and missuper such as subsystem lightweight instrument developed. The grassroots and parametric from budget estimates estimate are then is is develor complexity

categories

risk deemed appropriate. Planetary Class A, with requirements to use possible parts and the greatest level cy. Recently, the AXAF exceptions) was deemed in part because of the vided by servicing. Shuttle Columbia, attached mission. payloads,

of redundan-

spacecraft (with a few to be a Class B mission, additional flexibility pro-

planetary probe, or low Earth orbiting platform), a budget estimate is

The recent Astro flight on the like many other Shuttlewas developed as a Class C

compared, presented,

the information and a single

both estimates

oped for the project. This budget estimate (along with the associated technical and scientific plan for accomplishing by a team plans the mission) are then reviewed who scrutinize the as well underof "non-advocates" parametric

We agree that failure-resilient strategies should be pursued. So how are we going to change the environment so that there will be support for these strategies? In the abstract, few would disagree. The challenge is to look for ways to enlist and maintain cannot the support even failures accept for programmatic after rise. and Risk of something NASA starts NASA is known required, who people that out and as a level and will do Strategies to a failure flexibility occurs. If we and risk-taking

and assumptions

of the new project, estimates

as the grassroots and lying the assumptions. Given tory, Office requests chance chance

all of this knowledge, what budget a very estimate high of Management and budget,

some should we

of it contradicbe sent increase to the the If NASA

of any sort, the cost of mis-

sions will inevitably _ Budget Optimize

Budget?

"Realism" Financial

that we will look good later, because the of overrun is reduced. There is less stress

How do you estimate has never been done with several contract "grassroots people these ical simultaneous engineers estimate," their estimate estimates to have

the cost before?

on NASA managers when you have a lot of money for your project. At the same time, there is probably some price at which a program is too expensive to be funded (although it is hard to know what that really is). Another problem is that NASA funding. a tempting on your budget. budgets are a matter large of public know budget to fit knowledge, can become find the effort the available and so all of the contractors A comfortably target, mission your program's

approaches. what effort in which own from

develop

the working Although

are aggregated. the input there

it is critproblems

the people Those

and so you may growing

actually inherent

do the job,

are also some

in a grassroots

estimate.

26

Our Nathmal Space Science Program: Strategies to Maximize Science Return

The

balance

to be struck

is to propose

a budget

which is achievable and then to monitor this original baseline.

without being comfortable, and track all changes from Over time, your initial

mentally over the life of the missions. Every year our information gets better on what each mission needs towards ware cation and what learning and is possible about to accomplish. and are Most of the hardfabria minor our effort, and that of our contractors, the mission it-the of spacecraft is dedicated

baseline (based on grassroots and parametric estimates) will be modified by contractor bids and negotiated ence with of the other settlements, fabrication, activities design assembly associated reviews, experiand test, and all with conducting

that can accomplish assembly

materials,

part of our expenses. If our management at NASA Headquarters is to be based on the science and engineering fundamentals of the missions we are conducting, our management and budgeting must also be a continuous and incremental process. budget in one Of course, as our projects not mean and contractors will tell you, this does that we treat

a space science mission. Increases in cost will be of two sorts. Where we have misestimated costs, we request what is known at NASA as a "reprice"-more money Contractor overruns are to do the same work. a subset of repricings,

because programs tend to budget for more than the dollar value of the contract to protect against overrun. Only when these reserves are depleted will the program request a repricing to cover a contractor overrun. Sometimes in the development of a mission, funds we learn that a new activity or that spendcapability a new is required to accomplish the mission, to develop

growth kindly. We must treat an increase area as if it were a cut to another, because that is exactly what we have to do. towards which a is

sometimes

We must also counter the tendency focus on the short term, an orientation

ing additional

shared by the stock market and indeed with much of our current national character. Congress votes NASA private bank its budget one year at a time. Unlike the sector, we cannot borrow money from a even if it will The money concern (which yield an enormous of funds in one towards mission benefit in a given is to only source from another.

may yield sufficient return to justify the investment. Additional funds to do new work is refen'ed to as an augmentation Twice budgets every year or as additional NASA formally scope. reviews the pend-

downstream. year take year's a of all of our missions to anticipate the

for a new

requirement is drawn

Consequently, the current and the

ing problems, to assess problems that have been identified, and to look for areas where new scope might bring large benefits. It is not entirely zero-sum additional competition between these programs for funds, but the pressure to make tradeWithin some programs and no additional funds we must for additional funds. the are It

everyone's

budget

we are spending),

next year's budget (which is at OMB or Congress where tradeoffs are being considered). Funding for the next four years OMB, these but there "outyears." beyond that is controlled not our to focus overall at on scimade When is a tendency Unfortunately,

offs is always there. tradeoffs are internal, requested. tize any annual

If this is not possible, requests

priori-

entific productivity throughout the life

depends on choices cycle of our missions.

might look better if there were never for additional funding-hypothetically, would price quote to quote? a price and come keep back with a spacecraft. of the program we could ask But how would We could

any requests NASA years later what parts

we develop missions for 15 years of operational life, and 30 years of data analysis to follow, a short-term We have perspective a sign on will not work. the wall around here: "If

we know

eliminating

to fit within the initial estimate, or for a high enough budget that we

everyone eventually one this else means

keeps saying 'screw the we will all live in outyears has screwed." we must For expand long-term our

outyears,' that somemissions, vision even 27

could afford anything. The way the process works now, we make those choices, but we do so incre-

Our National Space Science Program: Strategies to Maximize Science Return

beyond planning.

the five-year The science

horizon return

typically on our

used

for

financial AXAF budget from what HST,

risks

across

the

board.

In

1988,

while

missions and if of the trade-

must be weighed against life cycle costs, we only focus on the narrow window development period, we are likely to make

was sent to Capitol

as a new start in the Hill, we turned down for $50 million activity. level for the

proposed a request We took of risk on pending

the HST project we felt was

of addition-

al reserves

on development an appropriate of concerns

offs that optimize costs in the short run but are a net loss overall. We have learned the value and insights ning the we plan vision operations necessarily implications lifetime, as good I would that come 15-year on on AXAF. from Hubble Today's this perspective operational the estimates same in planand of scope lifetime,

independent

AXAF decision. If we had insisted extra reserves as insurance, it may vented correct effort modate that us from in our starting assessment AXAF the extra benefit that HST

on having the well have predevelopment to accomwith at and is usu-

implementing

that year. We were reserves

for AXAF

in the period from 1998 to 2013 must be soft, but by attempting to track the of today's decisions decisions across a mission we hope to make that will look

did not require the problems but the time,

they were concerned to astrophysics

in retrospect also like

as they do in formulation. to raise the controversial of budget planof appropriate is analogous coverage. to If on on

space science from this type of risk-taking ally not as visible as the costs. One negative aspect of a risk-sharing

strategy

is

premise that part of the "realism" ning depends on an assessment financial we could risk-taking. reduce the The problem the question of optimizing

that the severe across a range

problems in one mission spread of programs. A defining attribute projects usual for

insurance

of the Explorer program is that individual have reserves that are much lower than other NASA flight are accommodated development mid-1980s Explorer sion Explorer, acceptable? flight rate mance also wait under programs, and within queues.

number

of programs

under

development and thereby increase the reserves each, we could reduce the odds of an overrun each of our missions. Indeed, the incentive

that problems The mission

on the

and launch vehicle have stretched out queue to the point development, was selected If not, should more strongly longer before the 14 years

problems of the the Delta-class the X-ray next misTiming

individual managers who are responsible for a single project is to be as conservative as possible-to take no financial risks. But at Headquarters our job is different. Our goal is to maximize science return for the dollar. This creates a natural dynamic: mize on Headquarters and levels the project behalf of risk. makes manager tradeoffs is looking mission, between cutting to optiwhile missions and of a specific

where

ago. Is this delay

we begin to emphasize above science perforShould Explorers funding we to starting

in Delta-class

developments? that stable

If we are always

increase the likelihood available? A particular strategy decimate fear

will be

delaying every program, the level of risk is too high. If we never have to make a tradeoff between programs, the level of risk we are taking raises the question: risk? costs of taking the by The funded thus quick taking is probably too low. This ing the wrong Unfortunately, risks are very are benefits response stripping 28 Are we tak-

concerning

this

risk-sharing

is that problems in one big project can many other small projects. Put differentis not appealing to the many if

level of financial while visible not

ly, risk-sharing

the downside (project 1987a cuts traceable.

there is one elephant and a lot of mice. However, the existence of several observatories at different stages of their life cycles so sensible creates a separate field for elephants, risk-sharing is now pos-

or slips),

as easily flexibility

to Supernova funding

was and

sible. In FY 1991 Congress provided an additional $30 million for HST, but also levied a similar

Our National Space Science Program: Strategies to Maximize Science Return

reduction

that was

borne

by AXAF.

It was deeply

disturbing to have to upset the AXAF baseline; we are aware of the inefficiency that funding changes can cause. Nevertheless, we cannot afford to regularly carry reserves to insure against major unanticipated crises such as the HST spherical aberration. If we had carried an extra $30 million or four wastefully been spent available). sufficient AXAF Were of reserves years, idle these for Hubble funds yet, over they the past three have remained have would would

were truly tragic cuts that caused real damage individual scientists and teams. Psychologically, the The impact actual of these level cuts resonates was very of reduction 8 percent

to

deeply. of

non-Hubble astrophysics in 1983 and 1984, and there has not been a hit on small missions caused by big ones and since, but the concern force remains is such our a because powerful cognition We believe large make sharing, science the "slaughter of risks. that by establishing and another to make yields Inside the one risk pool missions, use amount pool, for we of the a major of the innocents"

psychological

in shaping

(or worse

inefficiently merely because they were We had low reserves on Hubble but funding to support several years work. time sound. our We of definition the right and development choices? risk At the appeared

missions which

for small efficient maximum risk

mirror these

it possible productivity

of risk-

without a single

threatening

assessment

of financial

"innocents."

also recognize that this is not a clear-cut case because, as events unfolded, we were hit by a more overall b_, these questions pessimistic science choices. are scenario in retrospect productivity In terms such strategies, whether the than has more financial we had been planned that the increased inquiry for. Nevertheless, we believe

unanticipated problem such as the HST aberration threatens AXAF, but future AXAF problems may also be weighed to have a general ue to need has time, created tional ating ity. happened the HST more against concern and Science of NASA in favor we want more HST funding. that Hubble funding, occasions. Institute was to counter to underinvest to provide so that they It is natural will continbecause At the that same

of the broader

on several

of operating

fundamental risk-based furthe

specifically the instituin operactivsufficient can accomIn our insurance pessimistic do occur to in the same tradeoffs in (and regu-

as part of a strategy tendency missions

strategies are appropriate, and if so, are there ther principles or guidance to improve process? The problem risk-based broad human cally more of financial strategy, There of risks than positive risk-sharing,

of new development

In general,

reserves as with any to take bias empirifar and a in is that it is difficult is a cognitive which has been events ones. McCray

to our programs

modate a nominal range of problems. assessment, it is not efficient to provide in the form scenarios. occasionally, trade of reserves Since we will to cover sometimes missions very pessimistic between scenarios

perspective. judgment demonstrated. loudly

Negative

resonate

be forced

off priorities

Stern ["NASA's Space Science Program: The Vision and the Reality" (1991)] express a concern that the cost of accommodating tion on HST "may raid small, gator has groups a basis of development in the memory spherical individual funds." of the aberrainvestiThis fear

risk pool. We intend to make these the context of the priorities established larly reiterated) Should reserves tunities our risk with the science risk fewer averse?

community. Holding higher to opporRemember, that can

we be more means and posture starting

so-called

responding is not the

less quickly missions. only factor

"slaughter of the innocents" in 1983 and 1984 when Hubble development problems were solved by cuts primarily and from other small science mission disciplines. efforts in astrophysics These

influence funding. These have been our choices to date, but we welcome dialogue on this issue.

29

Our National Space Science Program: Strategies to Maximize Science Return

]W

Institutional and C on st raints/Forces constraints

Political

specifically the science

identified administrator

and

countered. who

Otherwise, a pro-

proposes

Institutional

sometimes

prevent

gram of space research that includes fewer large missions and more small missions is likely to lose in the competitive existing budget arena to others and who cater to the tendencies. While missions science, the bureaucratic political

NASA from achieving the best possible science for the dollar. While we do not have the authority to change many of the rules under which we operate, it is worthwhile to discuss the institutional setting of NASA space science because solutions may exist; The which budget more we may just not see them. process takes about two years, NASA of by

current

complement

of space

science

presents a diversity of large and small it is possible that it is not the right mix. and political process is shaped

The

institutional

than half is activity

outside

Congress experience are

and the Administration. has shown that reliable difficult to make 10 percent However, and then a substantial

Space science cost estimates until you have of the developif we wait until

by the actions and contributions of both public and private space scientists, engineers and managers. The process from the scientific begins with mission proposals community and ends with If the specific system has a bias changes can we to support the missions? What shall we plan to

frequently

already invested about ment cost in definition. that level process, program. of definition we are adding And once

Congressional approval. towards bigness, what make optimal actions address _ or promote

begin

the budget delay to the into the

to get the system

a program

is inserted

budget process, that is no guarantee it will emerge successfully. We have adopted and implemented a strategy which starts focus dates embodied tries for a period our resources and reduce in the OSSA Strategic major Plan new to prioritize and sequence

size diversity for space can we take today? How this issue over time? to the Manned

Linkage Program

Space

of several years in order to on a few key mission candithe complexity within avoids time of tradeoffs once the budget process. some types of ineflags remain in the

There

is a major missions,

role

in space Smaller launch the their

science Explorers vehicles,

for of the have as do of the have the of

unmanned

and we take advantage

missions are proposed This strategic planning ficiency, system. National and private political forces but inevitable

opportunities always used even teaches Space smaller Shuttle, shaped of

available. expendable rocket about science to optimize possibilities.

experiments. mission The

As experience strategies mission within experience

us more

capabilities

sometimes mission. pursuing

favor As

highly public

been

visible-thereby

large-space individuals

envelope

government-sup-

ported space science, we are in a bind. The Executive and Congressional process by which the vides our U.S. jobs. approves At the scientific same time, investigations we have institutions proto do and the fundamental legitimacy

Challenger and the evolution arena since that time have Shuttle for larger redesigned is generally not

of the space launch taught us that the launcher

an appropriate

Explorers. COBE and EUVE had to be for launch on expendable vehicles, at cost. XTE is planned on-orbit installation based platform on our is still the XTE options, way the servicing for Shuttle on EUVE's cur,'ent strategy mission. the most investembodcostFUSE

processes can tend towards certain results by virtue of their structure. If in fact there is an institutional predisposition towards large missions then must in the be

a significant launch and Explorer ments effective and

Platform;

the space mission approval process, sources of that structural preference

ied in a reusable

to pursue

3O

Our National Space Science Program: Strategies to Maximize Science Return

is further

downstream, Platform

and the continuation strategy should

of and are

load of the costs fleet

bay

and

mission

timeline.) depend

The We are upon

value also which

of not our

this Explorer ly assessed, the existence planned

be careful-

opportunity amortizing above

cost would

on the importance of the Shuttle is based), which in our because in costmis-

based on our experience to date of alternatives. Other Explorers vehicles.

payload (nor

to be replaced. that of ICBMs vehicles principle should choices:

the development

for unmanned

of expendable economic today's way

Despite the changes in the Shuttle the initiation of HST development,

program since that on-orbit

the final making effective sions The

we are pursuthe most

ing is that sunk costs

not be considered the science

observatory is poised to take full advantage of the manned space program in pursuing its 15-year science Facility Shuttle experience phenomenon Infrared mission. (SIRTF) attached The was Space originally When Infrared designed Shuttle the Telescope to be a flight Shuttle into a

we want

of accomplishing

we are pursuing. dialogue should not stop here. We are

payload. oxygen Facility

indicated (atomic Telescope

the existence glow), was

of an orbital changed

attempting to pursue better operating strategies to address some of the important problems that have been raised by members of the space astrophysics community. As want to examine improve not lems should swered, what working. appear these efforts progress, we will their effectiveness, adopt and and issues and change remain what unanprobwe is Other inevitable key

free-flying spacecraft to fulfill the mission needs. Later study has revealed that a 100,000-kilometer orbit optimizes the SIRTF mission return, and so now the current baseline is for launch on a Titan IV unmanned resistance ue making science vehicle. launch There was no institutional to continof on the basis to this change, vehicle priorities and we intend choices

is successful, some

and while be wary

of the institutional unchangeable,

of complaisance.

If we are doing

and cost effectiveness.

something we should ence the

that can be done better another way, try the better way. America's space sciyields of the challenges benefits universe to all of us, and it is with conducting with them. science two and a for the this our to grapple entrusted

Current budgeting policy does not charge differential costs to account for the differences between expendable Shuttle. Shuttle calculate terms cific launch Unfortunately, is not expendable the appropriate of the expendable effort, vehicles the makes fuels and very the fact it very Space that hard flight. flights the to In in

program

duty of those

exploration common Efforts return

and surmount and Over

cost of a single six Shuttle

to understand have continued.

to maximize the past

used and flight-spe-

the cost of flying

a year instead of five is very small (closer to $40 million than the $600 million cost estimate that some used). greater is due cost. SIRTF some some members of the science community have In economic terms, the variable costs are when compared to the fixed costs. A share of the cost of using a Shuttle flight to another economic concept: opportunity If we were inside other payloads to change our minds we would only partial and launch to push (Of course, a Shuttle, require have

half years both XTE Shuttle smaller, schedule December factors missions ate bias wider pursue

since this was written, the strategy and AXAF has been changed from mode, with AXAF

servicing

split into two

insignificant

cheaper spacecraft. HST remains on for Shuttle servicing missions in 1993 and March 1997. Institutional now appear large to be shifting ones. but an exchange rather towards this small trend of a we can over Hopefully,

will not be simply variety

of one inapproprian opening which from

for another, the optimum.

payload

off the manifest.

of alternatives

use of the pay-

31

Human the Results


by An organization is defined by

Needs, Motivation, and of the NASA Culture Surveys


Mario H. Castro-Cedeno et al. produce pate unhappy employees of their goals who will not participotential in achieving This loss of 300). If

Mondy

(p. 198) as two or more in a coordinated manner When ergism Through members run well, to the activities

people working together to achieve group results. will provide synand efforts of its members.

to the extent is called

the organization's interest

and mission.

an organization

"demotivation"

(Mondy,

division of labor and can contribute their

specialization, the individual skills, goals single proorgani-

the dissatisfaction pervades inefficient use of the human poor organizational manager must demotivators. understand

an organization, the resources will lead to Thus, minimize a project these and

performance.

expertise and effort that are far beyond individual. jects would Modem

toward accomplishing the capability of any research and engineering without large

not be possible

zations because both specialization and cooperation are essential in addressing the complex and interdisciplinary Unfortunately, limit individual problems of the modem world. or and are to

But even eliminating sources of dissatisfaction, vated employees. the desire to put forth

all

the demotivators, or may not result in motiwhich is defined as in pursuit of organi-

Motivation, effort

the act of organizing behavior, working

can inhibit conditions

zational objectives (Mondy, 292), is a higher goal than avoiding dissatisfaction. What causes motivation must also be understood because maintaining employee tant project
g_

job satisfaction. Sometimes easy to see or discover and understand. and office and rank, because interactions. That space. they are Wage is the case In other the result scales more and

the limitations are not difficult with cases, working such

morale management

and motivation duty.

is an impor-

hours

as status to interpret cultural that

_ Scientific
systematic It had

Management
study its origins of the factors is called in the work of this century. systematizing the scientific problems application that enhance manageHe and his work to ana-

they are much

difficult of complex

The ment. Taylor

the apportionment

workplace

efficiency

scientific

of fringe benefits are examples of limitations have both a cultural and an economic origin. The limitations that an organization encounters in the workplace may experience into policies that has been corporate sometimes from give codified and and procedures.

of Frederick efficient

at the beginning advocated by using

followers member come from formalized procedures

method

lyze management In a classical

and situations. of scientific manageof He outthen

Or they may be part culture and folklore. arise when responsithe corporate up some entity to organizations, of their good. imposes and on may indi-

of the unwritten Limitations may bilities members viduality The its representatives.

are transferred voluntarily and freedom that can

ment, Taylor studied the pig iron operation 13ethlehem Steel Company (Taylor, 41-47). used what are now known as time-and-motion studies put was prescribed to determine 12.5 tons more that the average per person work methods worker He per day.

In all effective

for the common an organization dissatisfaction

efficient

and stan-

limitations

dardized rest periods. The result was that average output rose to 48 tons per person per day. The additional efficiency, combined with a new incen-

its members 32

cause

Human

Needs,

Motivation,

and the Results

of the NASA

Culture

Surveys

tive both from

pay

system daily

that

he also and

proposed, $1.15

increased Thus, benefited

by exercising depend vation.

authority.

The

method

used

will

the worker's Taylor's

pay from

to $1.85.

the organization work.

its members

on their beliefs about the causes of motiBy widening their knowledge of this sub-

ject, managers can use the appropriate motivating technique and will make their workers and the embraced his methods and that to What causes motivation and what diminishes it espehave been the subjects of much research. Most theories are based on observations of human nature. Keep and Mayo and others perat the Western Electric on Chicago's at how and where mainoutput. of rest Illumination study looked brightness, to the point Table the in mind impossible 1 lists that some human theories science behavior It varies widely accepted within management to generalize. and depends theory community. is complex from persituaorganization more productive and efficient. time it was thought

Taylor's techniques, scientific improve

followers management the efficiency

and for some

was all that was needed of any organization,

cially those involved in manufacturing. They performed time-and-motion studies to develop efficient work procedures and labor-saving then directed employees in a rational tific way. Beginning in 1924, Elton formed a series of studies Company's west was then lighting first it was plant affects side (Mondy, increased reduced tools, and and scien-

son to person tion. No single Douglas propose

on the particular

will be valid Theory either

all the time. Theory work Y and

in Hawthorne, 68). One productivity.

McGregor's that people

X and dislike

worker

to extreme in stages

responsibility (Theory X) or enjoy and achievement (Theory Y). Chris Theory Y behavior "mature poses that only lack initiative. people healthy Argyris conform work sees

self-direction Argyris calls He pro-

behavior."

materials could tained or even Similar periods, The results supervision

hardly be seen. Workers exceeded their original were obtained length and of the work led Mayo for wage frequency week.

immature people are passive and Both authors believe that most to Theory Y assumptions in a

incentive,

styles, and length

environment. an unhealthy by a rigid work chain environment that of command, as limits or

Hawthorne

study

to speculate

that

characterized self-expression,

by overspecialization

something other than the variables under investigation was having an effect on worker productivity. While he noticed experiment improved and The influence behavior and as the Hawthorne motivation are physical workers. _I! environment observing that they and interviewing merely felt special. the workers, in the morale Their by participating

by an overpowering ment workers have day. They and are servient According must

leader. In such an environlittle control over their work to be passive a short time an unhealthy and work subenvihave perspective.

expected

that caused productivity to go up. that researchers can have on the they study is now that known morale as the to effect. and It is proof the tools

to the theory,

of the people

ronment will cause the worker to cope by escaping (e.g., leaving the firm or seeking promotion or transfer), by fighting (e.g., joining a union or seeking a way of exerting pressure on the organization), or by adapting indifference, and developing or cynicism. an attitude Flight, fight of apathy,

at least

as important

available

Motivation may

Theories attempt to motivate and their workers or

or fatigue, Argyris judges the last option to be the worst choice for the worker's mental health. Theory X and Theory lines for all situations. Y do not provide guideThey do not explain situa33

Managers by using

rewards,

punishment,

charisma,

Human

Needs,

Motivation,

and the Results

of the NASA

Culture

Surveys

Table
Theory Thcory X Theory Y

1. Motivation

Theories
Description

People dislike work and need to be coerced People enjoy work, will self-direct succeed in the workplace. theory theory People will attempt

or bribed to do their jobs. and will strive to

if allowed,

Self-fulfilling Reinforcement

to fulfill their leader's

expectations. when faced with situations

People become motivated or demotivated similar to past experiences. People needs. become motivated

Needs theories

when they attempt

to fulfill their unmet

Equity theory

People become demotivated when, in their assessment, other employees are being rewarded beyond their contributions to the organization. People become motivated achieving desirable goals. when there is a high probability of

Expectancy

theory

tions where good leadership can change the performance of a worker or an organization. One explanation for the change in behavior from Theory X to Theory Y is the self-fulfilling theory of human behavior (Cf. J. L. Single). This is the idea that positive or negative worker a unique managers expectations behavior. characteristic is their ability that will Thus, of to the significantly according superior influence to the theory, leaders and

environment looking thinking Some

and

is external fact who control

to the person,

over-

the simple entities theories

that people

are rational,

their own actions. motivation as

attempt

to explain

the drive to satisfy called needs theories pares pose four that of these motivation to satisfy they will

personal needs. They are of motivation. Table 2 comtheories. occurs the lowest perceive These theories proneed. jobs the as need when unsatisfied their to satisfy a person

create high performance workers fulfill. Another ple's theory based

expectations

attempts dangerous,

For example, on innate human in terms Thus, behavior that peoof posi-

if workers

attempt

is the reinforcement behavior tive or negative

theory.

It proposes

for safety and thus will be motivated to change their environment to make it safer. They will concentrate unfulfilled any higher according two lower point where their efforts need) in activities before that satisfy their need for a safer environment attempting Most (the lowto fulfill

can be explained past outcomes.

by rewardwhat is not control the B.F. peouse of punstill feel-

ing desired behavior and punishing wanted, managers can supposedly behavior Skinner ishment of their even and rewards workers. over and suggests that by making a period shaped

est unsatisfied

need for creativity. to Abraham Maslow, needs (physiological their focus

U.S. workers,

Psychologist of years, while

have satisfied the and safety) to the to the higher and self-

has shifted self-esteem,

ple can be controlled ing free. Although tion for managers behavior

this theory practicing it has

is strong justificaorganizational been criticized as

needs (belongingness, actualization). According of motivation, hygiene needs to Frederick human

modification,

Herzberg's needs

needs

theory into do

being manipulative and autocratic (Mondy, 296). It also assumes that motivation comes from the

can be grouped Hygiene needs

and motivators.

34

Human Needs, Motivation, and the Results of the NASA Culture Surveys

Table Frederick Herzberg's

2. Comparison Abraham

of Needs

Theories Clayton

of Motivation AIderfer's David McClelland's

Maslow's

Hygiene(demotivators) Pay Status Working conditions Fringe benefits Policies and regulations Interpersonal relations Motivators Meaningful and challenging work Recognition for accomplishments Feeling of achievement Increased responsibility Opportunity for growth andadvancement

Physiological Air, water, food, etc. Safety and security Danger and job security Belongingness and love Group acceptance Self-esteem Achievement recognition, and status Self-actualization Use of creative talents

Existence Air, water, food, and safety Relatedness Interpersonal relations

Need for affiliation Friendship and social activities

Growth Promotions, salary, and autonomy

Need for achievement Challenge and goal oriented Need for power Influence and domination

not motivate, and can thus

but they be strong

can create demotivators.

dissatisfaction Managers

my, but a preference for affiliation would dictate team involvement. Hence, if a brilliant researcher with high achievement ipate in committee such a request the committee's nization. out of place responsibility as firing cases pursue persons those needs work, is required may to particnot see he or she

must be constantly alert to ensure that these are not hurting the organization. On the other hand, motivators mance gism. for that The using can will leader these encourage result or manager motivators the superior perforsynerthe in organizational to benefit

as beneficial or desirable even if function is important to the orgaa strong team player may feel with such of team leadership personnel actions evaluation. needs may

is also responsible

Similarly,

organization. In McClelland's needs theory of motivation,

in a position for difficult performance with

and

In both eagerly

different

everyone has three needs: achievement, affiliation and power. But for each person, one of these needs a high is relatively need stronger than the others, have best the Entrepreneurs and salespeople, for achievement, for example, whereas

responsibilities. in addition other proposed. Adams, The states to theories equity that theory, people based on

Nevertheless, human have needs, been

explanations

for motivation credited base their per-

managers have more moderate achievement needs (Cf. M. J. Stahl). A strong need for achievement may Also, actually needs impede effective need delegation as in Japanese for affiliation of tasksl workthan may be cultural,

to J. Stacy performance situations. formance Thus, "hard"

on the correctness

of their perceived

They do this by comparing their and rewards with those of others. may someone with less decide else to stop may get This

ers having a stronger U.S. workers. The relevance

a worker because rewards

working similar inequity perit is and or

of McClelland's needs, For may

theory incentives example, more

is that, may be a strong autono-

greater ception important

effort.

depending effective need

on a person's or ineffective.

may or may

not be real,

but it is the person's Hence, fair to have

that motivates

or demotivates.

for achievement

require

for an organization

35

Human

Needs, Motivation,

and the Results

of the NASA

Culture

Surveys

open

reward

and promotion

systems.

It is also the

ties to their those These

professional

peers

are stronger

than

important to communicate to all employees specific reasons for promotions and rewards. Another cy theory modified research theory of motivation known

to their employers. professionals are motivated by different

as expectanVroom and dominated 1970s. The

was developed by Victor by Barry Staw. It has in this field since the early

needs parts, sonnel found and agers

than those of their including managers (see that variety Table technical from of work

organizational counterand other support persurveys get work, but have the most autonomy, that man-

3). Numerous professionals challenging assignments primarily

theory states that people probability of achieving explain motivation, formula:

are motivated by the desirable goals. To theorists use the

satisfaction

expectancy

are challenged

by the opportunity Managers, by trainand tech-

for promotion = E x V x I

(Cf. Resnick).

Motivation where effort valence, rewards The

ing and personality traits, prefer predictability control in their areas of responsibility, but nologists technical thrive in a challenging environment. and

changing

E denotes expectancy, the probability that will lead to performance; V denotes the desirability of the predicted outcome; that instrumentality, the perception

and I denotes

Table 3. Motivators: Rewards Most Valued High Technology Professionals


Reward Professional Motivator Opportunity

By

are tied to performance. theory gives the managers motivation useful of their

to work with top-

expectancy

guidelines

for improving

workers. First, training may be used to increase expectancy. Second, any of the needs theories listed in Table 2 will For provide example, guidelines people for with
Job content

increasing

valence.

high security needs will value pension job security guarantees, whereas those actualization assignments maintain reward needs instrumentality system must between may require environment. at a high management or a creative

plans and with selfFinally, level, to the and

challenging

be fair and open,

with good
Carper

communication workers. Today's

flight professionals Freedom to make own decisions Intellectually stimulating work environment Forward-looking organizational goals Ability to affect national goals and policy Productive atmosphere Flexible work hours Long-term project stability Opportunity to address important human needs Patriotic projects Prpjects of altruistic nature
Work for a leading-edge company Diverse opportunities for personal growth and advancement Opportunity for self-expression Opportunity to play a role in the company's future Opportunity to participate in technological breakthroughs Desirable location

high-technology

professionals

have

been

characterized as highly educated, autonomy seeking, and career motivated rather than company dedicated pect, search in their and (Cf. Glinow). they are quick (Bailyn of technical work Their allegiances or more They are susin
Social status

to change

employers autonomy expect

challenge

and Raelin).

to

or prestige
Financial

be rewarded for their work and expertise, and they abide by ethics dictated by their professional groups 36 and not by their employers. In short, their

Open-door management Recreational facilities


Twice-yearly salary reviews Compensation for unused leave Cash bonuses

Human

Needs, Motivation,

and the Results

of the NASA

Culture

Surveys

_iii_ Motivators and Demotivators Scientists and Engineers


The rewards related listed in Table 3 address and

for

and With

has

more

than

one

area the

of specialization. enhanced to the perfornumber of

muhiple

specialties, proportional

mance motivators or hygiene needs as defined factors by Herzberg. to security Demotivators

is directly

specialties. formance simultaneous tasks Similar and ing may ciencies

With multiple continues until functions result in over

tasks the enhanced perthe researcher has four or projects. commitment Additional and ineffi-

affiliation

have been identified by Resnick-West and Von Glinow and are listed in Table 4. Demotivators arise times because conflict the needs with of the organization somethe needs of the professional.

that results

will be detrimental plot the performance as a function including supervisor,

to performance. of scientists project man-

engineers sources

of the decision-mak-

If a proper balance between these two diverging sets of needs is not found, both the organization and the professionals will suffer. Culture Clashes

agers, peers, and upper ness correlates strongly sion-making consider. This appears sources

management. Effectiveto the number of decithe researcher has to

Table 4. Demotivators: Between


Category Experts clash

Professionals
Organization

and Organizations
Professional Exert control ("Let experts

to contradict will perform Apparently,

the

theory

that from of

Hierarchical control ("The boss is right") Company policies/rules Company secrecy Company loyalty

researchers distractions. ideas sible

best when isolated the cross-fertilization relationships is involved more than a decision, goal

&'cidc")
Professional standard.s Dissemination of information Loyalty to profession Desire for autonomy

Stan "dards clash

and interpersonal when a researcher of projects before should with making

that are posin a limited one source of has a positive This research

number direction,

Ethics clash

and desirable synergism organization. Additional

influence

on his or her output. of any

be the

Commitment clash Autonomy clash

research

by Pelz

illustrates

the nature

Organizational decision-making

of goal-setting synergism. Performance is higher for scientists when the goals are set by the scientist in conjunction with their supervisors than when they are set by the supervisor alone or by scientists alone. For engineers, effectiveness is maintained of with peers. uct-oriented lessons when achieve appear the goal it with even work when working may reflect from such alone or only prodTwo First, will This result evident is clear, the more research. workers

Donald what that sources

C. Pelz made degree

conducted

research

to determine He concluded between sources

researchers and

productive. security

some

of creative

tension and

of stability

disruption was needed to raise researchers' productivity. Table 5 summarizes the eight creative tensions that he identified. These tensions allow researchers to question and gauge the usefulness of their work in the real world. Data supporting the influence ductivity Pelz's neers each of these this. shows their more that scientists and engiwhen tensions on researcher proconfirms research increase performs

performed

by engineers.

motivated the help

or without

of manage-

ment. Second, when results are achieved the worker shows that conducive pendence reinforces jointly although to high the theory

the goal is not clear, the best when both the manager and the task. little More complete either. Again, research is not indethis too autonomy

define

productivity, that

technical than one

contributions

is not the optimum

task simultaneously

interaction

is a neces37

Human

Needs,

Motivation,

and the Results

of the NASA

Culture

Surveys

Table 5. Eight SECURITY Tension


(None listed in the literature)

Creative [

Tensions CHALLENGE Tasks

1- Multiple

Effective scientists and engineers in both research and development laboratories did not limit their activities either to pure science or to application but spent some time on several kinds of R&D activities, ranging from basic research to technical services.

Tension
Effective scientists their or self-reliant; valued freedom.

2 - Interaction
But they did not avoid other people; colleagues interacted vigorously. they and their

were intellectually independent they pursued their own ideas and

Tension

3 - Multiple

Skills

(a) In the first decade of work, young scientists and engineers did well if they spent a few years on one main project. (b) Among mature scientists, high performers had greater self-confidence and an interest in probing deeply.

But young non-Ph.D.s also achieved if they had several skills, and young Ph.D.s did better when they avoided narrow specialization. At the same time, effective older scientists to pioneer in broad new areas. wanted

Tension

4 - Autonomy
More effective were those persons who experienced stimulation from a variety of external or internal .sources.

(a) In the loosest departments having minimum coordination, the most autonomous individuals with maximum, security and minimum challenge were ineffective. (b) In departments having moderate coordination seems likely that individual autonomy permitted search for the best solution... it a

..

to important

problems

faced by the organization.

Tension

5 - Influence

and

Goal

Setting
other positions

Both Ph.D.s and engineers contributed most when they strongly influenced key decision-makers..,

... but also when persons in several had a voice in selecting their goals.

Tension

6 - Interaction
... but they differed style and stratcgy. from colleagues in technical

High performers named colleagues with whom they shared similar sources of stimulation (personal support) .. ,

Tension
R&D teams were of greatest use to their organizations at that "group age" when interest in narrow specialization had increased to a medium level...

7 - Teams
... but interest disaplrmred. in broad pioneering had not yet

Tension
In older groups that retained vitality the members preferred each other as collaborators..,

Interaction
... yet their technical remained intellectually strategies differed combative. and they

38

Human Needs, Motivation, and the Results of the NASA Culture Surveys

sary ingredient in achieving research environment. These research results seem to agree

high productivity

in a

Their

performance As group

decreases members

because

interaction each

decreases. with Rensis Likert's deal He on

get to know

other, interactions become predictable, reducing the need for consultation and idea exchange. Old groups should may run out of new ideas. be on the lookout for teams overhauling. are consistent work 2 for an aerospace with the research by Management and commit-

in service in setting

organizations. their own

He concluded goals but that the

that high performers of influence higher noticed

felt that they had a great

tees that need These Vollmer ures laboratory laboratory, chart, results 1 and

echelons had much influence also. that there was more total influence

high performers than on low performers. This observation conflicts with some older theories of organizational behavior that assume a fixed quanmanagepropose more total tity of influence to be shared between ment and workers. These older theories that if workers has less. influence The clear Likert have and more Pelz influence, propose that

et al. Their

is summarized industry

in Figresearch

and for a government defense research respectively. The vertical axis in the job satisfaction, contains the

general

management

is possible message

and desirable. in these observations higher is that in of the the mes-

hygiene factors; the horizontal axis, professional productivity, contains the motivation factors. The charts are constructed so that issues can be evaluated for their effect on satisfaction For (hygiene) example, and productivity (motivation). in both

research

organizations,

performance

requires interaction between members organization. Additional research repeats sage and shows clearly better than less frequent sion also applies

cases, productivity and satisfaction are associated with freedom to influence the choice of research assignment. productivity tion. An isfaction Clearly, Adequate but may inadequate will salary not salary salary produce is not a factor dissatisfaccauses satsatisfaction. in be a factor in job satisfac-

that daily interactions are interactions. This concluespecially in the

will cause more factor.

to projects,

tion, but salary

in excess is a hygiene

of that which

early stages of concept definition. Finally, the research shows that the best interactions are consensus mines and influence where as opposed the manager to autocratic alone determanagement, the goals

/_iiiii Motivation To study

of NASA

Employees theories The

of the workers. the validity previously, of NASA of the motivation the results were organization teams. members can be in comof concurteams that to marketing, discussed surveys of two culture analyzed.

Interaction encouraged mittees rent include

between

by promoting

participation The practice requires research,

employees

and project representatives

engineering,

for example, from

responses in the surveys were compared with the theories to determine which theories best explain the results. December mented The 1986 first and survey the Agency was performed in the spring in of culsecond to change

engineering, Carter and interaction group allows

production, Baker. The by these quick

and others, according fast and unconstrained in a small of key

1989. In the interim, new procedures way. ture in a positive The results from

management

imple-

specialists identification

work issues

the NASA

and agreement on the best solutions. reduced development time for new Sprague Further become et al.). research less shows that with work the

The resultis products (Cf.

the

surveys 3 describes A maximum A rating

are

included the rating

in systhat

Figures groups tend to sible

3 to 11. Figure for each question.

tem for the questions. effective passage of time. the statement

of 5 was posof 1 means by the per39

is not perceived

as true

Human

Needs,

Motivation,

and the Results

of the NASA
Illll II

Culture

Surveys

PROFESSIONAL IS ASSOCIATED
Freedom of choice in research

PRODUCTIVITY IS NOT
Opportunity

WITH
assignments on research field

ASSOCIATED
to do interdisciplinary

WITH
research of

G E N E R A L

Consultation decisions Opportunity

with management for promotion

Opportunity to do research own discipline Opportunity Adequate Adequate s,,dary technical assistance Opportunity positions Freedom Opportunity for promotion

with members

in own research

to do basic research

into management activities

in dayto-day

research

to do applied

research

Opportunity to keep up-to-date on scientific developments Adequate funds to support individual research interests None Adequate laboratory equipment sponsor to support with meetings findings and - Opportunity research Recognition re.search Opportunity to persuade

J O B
Figure 1. Incentive in Relation General Job Satisfaction

by name in connection to attend professional to publish research

Opportunity to Professional for Applied

Productivity Researchers

S A T I S F A C T

IS ASSOCIATED
Freedom of choice in research

WITH
assignments

IS NOT
Opportunity Recognition research Opportunity Opportunity positions Freedom Opportunity

ASSOCIATED
to do applied research by name in connection to attend professional for promotion

WITH

Opportunity

to do basic research

with meetings

into management

in day-to-day

activities research of with members on research on scientific and laboratory research

to do interdisciplinary

Opportunity to do research own discipline Consultation decisions

with management

None

Opportunity to keep up-to-date developments Adequatc technical equipmcnt Adequate interests Adequate assistancc

I O N

funds to support salary to publish

individual

Opportunity Opportunity Figure 2. Incentive General in Job Relation to Satisfaction Professional for Staff

research

findings field

for promotion Productivity Scientists

in own research and

40

Human

Needs,

Motivation,

and the Results

of the NASA

Culture

Surveys

son answering the question. A rating of 5 means that the statement is perceived as completely true. The aggregate responses in the figures represent such a large number tions are significant ple, a response of responses that small variaand meaningful. For examtrue than 4.2.

Proud to work for NASA Satisfied w/job[ Satisfied w/NASA *Satisfied w/Center *Optimistic about NASA's future Satisfied w/work unit * New Item

_,_._ [ _5___h_

[ 3.82 I 3.78 3.77 3.71 3.75

4.44 4.43

of 4.3 is more

l___,_-_, [ _\_.._

Each rated

item in the Culture Questionnaire using the 5-point scale below:

was

_._:.x:)-

3.64

I
1 Not Descriptive

I
2

I
3 Somewhat Dcscriptive

I
4 Descriptive

I
5 Very

|_%_ ,_ _._._ _ _h,_ __x] 3.63 i ............................................... ] 3.63

I
Figure 3. Culture Surveys Rating System
1

I
2 Time 2

I
3

I
4 1

I
5

["---7 Time

Figures 4 to 6 present about work satisfaction, NASA employees culture. are Figure very

the ratings for questions work unit climate, and 4 shows proud that NASA for the to work

Figure

4. Survey

Results:

Work

Satisfaction

Agency. The rating is 4.4 out of a possible 5.0. But the responses are not as high for the Center, the work unit and the job. Although the ratings are significantly higher than "somewhat descriptive," there is a steady decline from NASA to the Center, This to the work situation unit, to the job. an opportunity and a

Members

of my work unit: ri_ii_!!_!i_i_;.,:_._i..,.'.._i_,;.,:._N!_%.'_,_.--:_ 3.97

Strive to do their best Work cooperatively w/other units in Center Trust one another

__:+:..,:,.. _1

3.91 3.99

represents

_i_._:i:_i!i_?...`..i!N_:!!_!_:!_!_!i_:_.::!!_!_N 3.76 [ I 3.74

challenge to Agency management. The goal should be to raise the level of employee satisfaction with the job, the work unit, and the Center to the level of satisfaction association with NASA. employees are favorably Agency. The solution aware of the situation to fulfill their of satisfaction a successful isfaction and pride resulting from This is possible because disposed is to make and to give to work for the unit managers them the skills
Have sufficient clarity re: cxpcctauons

_!i_!_::i:.::_::ii:::i_:_ii::!:::::i!:::_!i::i!iiiii_i:.!i_::_i_:::.i::::`_ii:_i_i I 3.56 [ 3.61

Areinincluded making decisions Are properly recognized for performance

[iiii_iii_iii_i_:_!iii_iii_iiiii_i_i_i_ii_i_!_!_i_!ii_i`..```_!_i_.`:i_;i_._ 3.54 I 3.15

workers' expectations. If the issue is addressed at the work unit level, will be felt in increased the Center and NASA. sat-

" "............... 3.28 [.................... :........... .,. ...................... I ] 3.24

outcome

I
1

I
2

I
3

I
4

I
5

with the job,

Figure

5. Survey

Results:

Work

Unit

Climate

41

Human

Needs,

Motivation,

and the Results

of the NASA

Culture

Surveys

COMPARATIVELY
Value highquality work Org. effect based on goals & world leadership Loyalty to NASA Senior mgmL emphasis on public image Career development

HIGH
4.10 3.99 3.96

COMPARATIVELY

LOW

I _i_i_!_!_J!i_

Decision making at higher level than necessary Roles & missions of Centers are clear "Bad news" passed up formal channels Senior mgmt. emphasis on technical expertise Senior mgmt. can be expected to do the "right thing"

I__.,=_

.....

3.49 3.52

I 4.04

_:.._.:._ _%_.,.% _

3.19

i_..:=,..._ _ _i_...'..i_ p...._i!i_::!_!_!_! _ ] _ii_i]

3.92 3.89 3.54 3.92

_ _1

3.01 2.87

::_!iiiiiiii_..."_.:,_,'.] 3.35 I 3.27

_:_-__;-_ [ _

3.01 3.17

Problem

solving

I_:':_..':_i_!;_i_;i_iit I

3.22 3.29

|_:_:!_:::::_:_':::_3_1 [ ]

2.94 2.83

I
1

1
2

1
3

1
4

I
5 Efficient reward and recognition Innovation perceived as too risky [::!::_!::_i!!_!_i'._i_:,._%._ 2.89 I I 2.65 _i_ii!_i!_-.._':i!___'.._,_ I |::_ii_'.-:-'._] 2.87 2.65 2.87 2.74

Time 2

[-"-'1 Time

Power is shared

I
* New Item

I I
2

1
l

I
3 4

Figure Both surveys and indicate that employee emerges

6. Survey satisfaction about force

Results:

NASA

Culture the NASA culwere successful participation

is high

that employees A picture satisfied,

are optimistic of a work 5 shows people considered,

Apparently, the efforts to change ture after the Challenger accident and have resulted in more low-level in the decision-making Figure that world ceived nificant cient the 6 deals Agency as being drop reward process.

the future. is materially

that and

all things

feels secure in its jobs. Figure work is accepted, and that respect clarity. more question in making rating second, their Also, recognition "Members decisions was 3.15 a large coworkers goals members for their that unit but not communicating and

that teamtrust and is with to get

with perceptions values Loyalty part is noted

of the NASA work is also culture.

culagree and per-

that management expectations would Note their like

ture. It is not surprising leadership.

that most responses high-quality to NASA

work. affect

that on the work" the

of the NASA for "career rating

A sig-

of my work

unit are included and 3.54 in the

development" for "suffithese in important Therefore,

and an even two areas

lower and

was recorded as being

in the first survey improvement.

recognition."

are not perceived

42

Human Needs, Motivation, and the Results of the NASA Culture

Surveys

the NASA esteem employees management The ment "power orated takes rating, Figures perceive column and

culture. and offer

Both

areas

address needs

the selfof the for NASA

es value lence" address "Sufficient

"high-quality demonstrate fulfillment individual issue.

work"

and

"value

excel-

self-actualization an opportunity to motivate increase be improved yielded

pride in the work of self-actualization reward "Maintain expertise

done and needs. is within of subis an

the work force. in participative further. a 2.87 that rating, manageto is which

and recognition"

a self-esteem significant could Responses

NASA" probably contracting certain Agency policy and dards clash. "Clear clash. The work" Both standards "what is"

refers to the practice tasks. Subcontracting can be classified roles" is also clashes

is shared" by place which the

less than "somewhat at higher

descriptive." levels

This is corrobdecision-making a 3.49

as a stana standards

perception is "somewhat

are demotivators. "value high-quality 7 are in

than necessary, descriptive." what NASA

responses excellence"

and "value

in Figure

7 to 11 compare

employees

to what they think should "what is," the high quadrant higher ranked

be. Under the lists respons-

agreement "what is" needs,

with "what should be." However, the column also includes some hygiene long NASA to NASA career" (safeand loyalty (belonging-

such as "expect

es with ratings rant lists items should responses be"

than 3.5 and the low quadlower than 3.5. The "what gives the percentage includes motivaresponsof culthat item. For the NASA

ty and security)

high quadrant that listed

ness). That these needs do not appear in the "what should be" column indicates that hygiene needs have cient ranked should ceased to concern reward NASA and employees. recognition." need apparently motivator. 10. A disof "suffiIt is is connect in Figure individual be." met This and 7 is the importance

ture (Figure 9), the "what should be" three self-esteem and self-actualization tors and two standards-clash issues. The

low in the "what would

is" and high in the "what be a strong in Figure

self-esteem is repeated addresses

WHAT IS: Value high quality work Value excellence H


I

WHAT SHOULD BE: Value high-quality work - 66% Maintain expertise within NASA - 60% Value excellence - 57% Sufficient individual reward/recognition- 50% Clear roles/missions of NASA installation - 43% ::-::_:
;:

not being

This same message Figure shows "what typical ranked research "what delegating ._:_
"2

8, which

decision-making, an experts clash. The budget and scheduling,

Expect IongNASA
career

a strong demotivator, is" column includes management "what should not politics," is" column. to technical

G H

Base effectiveness on image as world leader Employees very loyal to NASA

concerns. But the highest be" is "decisions based on which is ranked the low in the by authority and schedcan be addressed budget

This clash for meeting

personnel

Sufficient individual reward and recognition L O W Agency senior management can be expected to do the right thing People willing to share power Clear roles and missions of NASA installations Figure 7. NASA

and accountability ule constraints. Figure 9, which clash

addresses observed

power

sharing,

repeats quiis be

the experts

in the decision-making management) and "authority clash too and can

process: "people (presumably etly hold onto their power,"


.; z"

highly addressed ability

centralized." by delegating to lower NASA levels

This

authority of the

account-

organization. is not delegating 43

Culture

Comparison

Apparently,

management

Human

Needs,

Motivation,

and the Results

of the NASA

Culture

Surveys

WHAT Budget pressures affect decisions

IS: greatly

WHAT

SHOULD

BE:

less with

satisfied NASA.

with

the

unit

and that

the the

Center

than The

It appears is that

supervisormust be sensi-

H I G H

Schedule pressures greatly affect decisions

Decisions based on research, data, technical criteria; not politics - 39% Decisions based on open discussion/debate19% Implementors involved in decisions - 14% Mgmt. communicates decisions and rationale employees - 9% to

employee implication

interaction

is one of demotivation. unit managers needs need of their employees. is career satisfaction.

tized to the human A significant unmet

In

Figure 11 the "what should be" responses present the message that clearly defined career paths are expected. fied. The "managers and "there visory "what third These expectations are not always are satisfollowing take time are viable two disconnects present:

Decisions delegated to lowest possible level

to discuss career planning" career paths for non-super-

L 0 W

Decisions based on research, not politics Management communicates decisions and rationale to employees Decisions based on open discussion and debate

employees" are both ranked high in the should be" and low in the "what is." The disconnect, "higher level manager taking interest," can also be explained as a of the same desire for formal and clear

personal reflection career

paths.

WHAT

IS:

WHAT

SHOULD

BE:

Figure

8. Decision-making

Comparison
H People with technical knowledge can get things done People quietly hold onto their power and authority Authority is highly centralizcg Employees are treated fairly and equitably People are willing share their power to People are willing to share their power - 39% People with technical knowledge can get things done - 23% Employees are treated fairly and equitably -21%

enough to satisfy the high expectations of the work force even though progress was made during the time between Figure esteem should 10 covers need. be," The stands which surveys. the subject "what is," in sharp of rewards, stating contrast Clearly, a self-

G
H

that rewards with "what NASA manL 0 10 is W for individual

are political, and work

is recognition

unit performance.

agement can enhance the morale of the work force and encourage mance Another by upgrading disconnect the reward that appears

and motivation better perforsystem. in Figure

the statement

that "people

orientation

is important

for advancement." This is ranked high in the "what should be" and low in the "what is." This may explain the previous finding that people are

Figure

9. Power-sharing

Comparison

44

Human Needs, Motivation, andtheResults oftheNASACulture Surveys

WHAT

IS:

WHAT

SHOULD

BE:

WHAT

IS:

WHAT

SHOULD

BE:

H I

Real reward is work itself Getting rewarded political is

For individual performance there is recognition and reward - 40% People orientation is important for advancement17% For work unit performance there is recognition and reward - 14% Real reward is work itself- 12%

H
I G

Higher level manager taking personal interest is important for advancement Managers are encouraged to attend formal development activities Career management shared responsibility both employee and manager is of

Career management is shared responsibility of employee and manager 39% Managers take time to discuss career planning with their people - 19% There are viable career paths for nonsupervisory managerial employees14%

G
H

People orientation important for advancement

is

_.

L 0 W

Managers take time to discuss career planning with their people There are viable career paths for nonsupervisory/managerial employees There are people at the Center who provide careerguidanceand counsel

L 0 W

For individual performance there is recognition/reward For work unit performance there is recognition/reward PA system provides useful discussion of work performance

Figure

11. Career

Satisfaction

Figure

10. Rewards

Comparison

ees,

NASA

managers

must needs.

address

self-esteem are bet-

and self-actualization recognizing

Two possibilities and establishing

accomplishment

_
Table from the

Conclusions
6 lists needs some theories lessons First, that have been learned that

ter and clearer career growth paths. The first addresses self-esteem and the second, self-actualization. More consistent use of these motivators would result in a more productive surveys NASA organization. employees is being planning. done sent in This

this research.

it can be concluded especially

of motivation,

Herzberg's and Maslow's, agree with the results of the NASA culture surveys. The responses to the surveys appear are satisfied to satisfy for The most to indicate self-esteem significant that NASA needs and is and their employees are striving ization that have the needs. need in their hygiene

In the two culture a clear the areas message

that not enough and career

of recognition

and self-actualobservation NASA With

deficiency should be remedied because recognition and career growth are the most important sources of satisfaction and motivation for older and need motion more not experienced mean to higher a move where grades know option, workers. into are Career growth The for proto nonis impormanagement. available What

belonging

is satisfied.

employees

are proud

to be part of the Agency of their coworkers.

a high opinion

dual-ladder supervisors, toward

opportunities

belonging needs satisfied, NASA enjoy a greater degree of employment than the general population (Cf. The consequence is that to motivate

employees satisfaction Mondy, 298). their employ-

is a good

alternative. that goal.

tant is that employees a desirable

they are moving

career

45

Human

Needs,

Motivation,

and the Results

of the NASA

Culture

Surveys

Table THEORY
1. Needs theories

6. Motivation AND
describe

of Employees: RESULTS
of NASA

Lessons

for NASA

Managers

SURVEY
the behavior

LESSON
Continue present practices in areas of safety,job security, and team building.

employees: NASA employees have satisfied their hygiene needs (safety, security, and affiliation). NASA employees strive to satisfy self-image and self-actualization needs. Managers should not confuse hygiene and motivation needs

Address self-image with awards; address selfactualization with career planning. Note that pay and performance appraisals are hygiene factors and will not motivate. Use professional growth as a motivator. Identify and address the needs of employees.

Needs theories give an indication (i.e., desirability of the outcome) expectancy theory. Motivation = E x V x I

of valence in the

Employee training is important because expectancy E (i.e., the effort leads to performance). Motivation = E x V x I

of

Continue

and expand training programs.

Communication instrumentality performance).

is important because of I (i.e., rewards are tied to --- E x V x I

Use newsletters and awards ceremonies celebrate significant accomplishments.

to

Motivation
.

NASA employees are dissatisfied with the lower levels of the organization. Employees want people-oriented managers. NASA has made progress in implementing participative management, but practices are still below employee expectations. Work groups are desirable because they promoted interaction. But groups in existence for long period of time lose effectiveness, More outside autonomy, influence is better than complete

Make unit managers more sensitive to the needs of employees. Develop training programs.

Expand man ager "s awareness

and training.

7.

Use concurrent engineering, quality circles, and teamwork. Reorganize teams and committees periodically and add new members. Negotiate goals and objectives between and employee. Review periodically. manager

8.

An important theories salary tant,

consequence

of accepting money

the needs on fairly the after factors peris impor-

formance effective reviews for opportunity having

and excellence. approaches. are performance

Thus, Similarly,

reliance overlooks good

on "pay more reasons the to and it is

of motivation as a motivator.

is a reduced Of course

dependence

for performance"

as a motivator Some reviews of the

performance include

and workers efforts

that are not compensated can be unhappy theory of motivation, But other superior

not motivators. for the manager the goals to state

for their As stated perception important acceptable

and demotivated. can be an

by the equity of fairness factor compensation effective

to communicate organization own. But their

in compensation is reached, in promoting

the employee for the process unreasonable

in demotivation.

employees to be a source

to expect

the performance of motivation.

appraisal

can be more

46

Human

Needs, Motivation,

and the Results

of the NASA

Culture

Surveys

The expectancy tant extension expectancy the causes

theory

of motivation theory. V, and

is an imporBy proposing I as practicto to gives

to the needs E, valence

the design and development of a new computer. Although all the technical goals were achieved in record time, the feat was accomplished at great cost to the organization because one year after the new computer was introduced, all the members of the design team had left the company.

instrumentality

of motivation,

the theory

ing managers a good indication of what needs be done to motivate subordinates. In addition addressing support awarding the basic training promotions human and be needs, fair managers and open

must when Although this may be an extreme example, anyone with project experience can give examples of poorly motivated people working well below their capabilities. If management truly believes that employees are the organization's most valuable resource, The track and surveys must ogous this situation allows team, and, signal a project is not acceptable. project managers to

and rewards.

The responses to the surveys show that NASA employees are unhappy with the lower levels of the agers and organization. must they Specifically, people job more they oriented. of career to make These issues training want Unit unit manmanagers to be more do a better must do a reality.

counseling participative can programs

use of surveys the status system. are the The

of their trends,

the human results therefore, The the survey attitudes in a control manager

portion of these surveys is analsystem. and An in can take

management

of their

important

should be addressed for supervisors.

through

be repeated

periodically. monitoring

to the feedback of a team,

Lessons for NASA Managers


work groups are

Project

By continuously motivation

Finally, encouraged

good such

and

should

be and be

a proactive approach to problem solving. example of an attitude survey is included Figure frequency 12; it is kept short to compensate of survey, repetition.

as much and

as possible. meetings.

The same as project They

is true

for the

for all kinds task used reviews by

of interactions, staff

should interaction

management employees. are high-intensity,

to promote

between Projects

Employee

Satisfaction team.

goal-oriented activities

endeavthe proall to to

ors. In the course ject manager the demands the project.

of day-to-day

1. I'm proud to be a part of the NASA 2. I'm proud of my Center. 3. I'm proud to work in the project. Motivation 4. 5. 6. 7. 8. 9. 10.

and staff must continuously rank on the limited resources available In such an environment it is easy

rank employee more immediate cost targets. assumption porary

needs and motivation below other concerns, such as schedules and and the are temgoal. needs and An

This is not done on purpose, usually is that the sacrifices to achieve a short-term employee importance organization. host

and needed

At work I'm performing at my full capability. I have the proper training to do my job. At NASA rewards are tied to performance. In my Center rewards are tied to performance. In the projects rewards are tied to performance. In my branch rewards are tied to performance. The following motivate me: job security, challenging work, money, a safe workplace, teamwork. Goals ! 1. 12. 13. 14. 15. The goals of projects are well defined and clear. The goals of my branch are well defined and clear. My goals are well defined and clear. I participate in setting my goals. I participate in setting the project goals.

Unfortunately, morale mental as issues to the

designating of secondary project's

is detri-

example of this was reported New Machine (Kidder, 1981).

in The Soul of a The book records

Figure

12. Sample

Survey
47

Human

Needs,

Motivation,

and the Results

of the NASA

Culture

Surveys

References

Raelin.

J. "The

Basis

for the Professional's ttuman Resources 1985, pp. 147-176. Von Glinow.

Resistance Management,

to

Adams. J.S. "Inequity in Social Exchange." Advances In Experimental Social Psychology, vol. 2, L. Berkowitz, ed.. Academic Press, Washington, 1965, pp. 267-.300. Adams, J.S. "Toward an Understanding Social of Inequality." vol. 67,

Managerial Control." vol. 24, no. 2, Summer Resnick-West,

S. and M.A.

"Beyond

the

Journal of Abnormal Nov. 1963, pp. 422-436. Alderfer, C.P. Existence. Needs in Organizational 1972. Argyris, Between 1957.

Psychology,

Clash: Managing High Technology Professionals." Managing Complexity in High Technology Organizations, M.A. Von Glinow and S.A. Mohrman, eds., Oxford University Press, New York, 1990, p. 237. Resnick, S.M. Pride in Xerox: A Study of Employee Attitude and Morale. Technical Report. Xerox Corporation, E1 Segundo, 1985.

Relatedness. and Growth: Human Settings. Free Press, New York,

C. Personality and Organization: The Conflict System and the Individual. Harper, New York,

Roethlisberger, F.J., H.A. Wright; and W.J. Dickson: Management and the Worker. Harvard University Press, Cambridge, 1939. Single, J.L. "The Power of Expectations: Productivity and the Self-Fulfilling Prophecy." Management World, vol. 9, Nov. 1980, pp. 19-38. Skinner, B.F. Beyond York, 1971. Freedom and Dignity. Knopf, New

Bailyn, L. "Autonomy in the Indusmal R&D Lab." Human Resources Management. vol. 24, no. 2, Summer 1985, pp. 129-146. Carter D. and B.S. Baker. Concurrent Engineering: The

Product Development Environment for the 1990's. Wesley Publishing Co., Reading, 1992. Herzberg, F. Work and the Thomas Y. Crowell, New York, 1966. Kidder, Boston, Likert, T. The Soul of a New 1981. R. "New Patterns Nature of

Addison

Man.

Sprague, R.A., K.T. Singh and R.T. Wood. "Concurrent Engineering in Product Development." IEEE Design Test Computing, vol. 8, no. 1, March 1991, pp. 6-13. Stahl, M.J. "Achievement Power and Managerial Motivation: Selecting Managerial Talent With the Job Choice Exercise." Personnel Psychology, vol. 36, Winter 1983, p. 786. Staw. Learning B. Intrinsic Press, and Extrinsic Motivation. 1976. Management. General

Machine.

Little,

Brown,

of Management,"

Ch. 4:

Communication, Influence, and Organizational Performance, McGraw-Hill, New York, 1961, pp. 44-60. Maslow, A. The Human York, 1954. McClelland, Motivator." Side of Enterprise. Harper, New

Morristown,

New Jersey, of Scientific

Taylor, F.W. The Principles New York, 1967.

D.C. and D.H. Burnham "Power ls the Great Harvard Business Review, vol. 54, no. 2, Mar.-

Apr. 1976, p. 103. McGregor, D. The Human Hill, New York, 1960. Side of Enterprise. McGraw-

Vollmer, H.M., et al. Adaptations of Scientists Organizations : A Comparative Analysis. Stanford Institute, Menlo Park, 1964. Von Glinow, M.A. The New Professionals: Today's High-Tech Employees. Ballinger Company, Cambridge, 1988. Vroom, 1964. V.H. Work and Motivation, Wiley,

in Five Research

Managing Publishing

Mondy, R.W., A. Sharplin Management Concept, Practices, Bacon. Boston, 1991. Pelz, D.C. "Creative Development Climate." 1967, pp. 160-165.

and S.R. Premeaux. and Skills. Allyn and

New

York,

Tensions in the Research Science. vol. 157, no. 3785,

and July

"Concurrent Engineering." Computer Aided (special issue), vol. 10, no. 10, Oct. 1991.

Engineering

Pelz, D.C. and F.M. Andrews. Scientists in Organizations. The University of Michigan Institute for Social Research, Ann Arbor, 1976.

48

Where

are the Real Engineers?


by G. Harry Stine
are now managers) the project. and fresh-caught engineers

Recently, names rough any point Maybe

I have because

been project. of the purpose

involved

as a consultant

on

an engineering on some event, fingers the

I'd prefer people

not to mention to get a little with. isn't In to

tackled

this column

is likely

I worked column it. a disturbing

of this

but

to reveal

trend.

The old-time engineers had to battle two decades of on-the-job experience. Tattooed on their brains was the dictum: "Thou shalt not fail, it must work the first time, and thou hast no room Well, that that way. attitude It's not can be handled for just for error." because them whomp and these to shift that up a That's

something

can be done about

The goal of the project was to build something and test it. The device did not exist, although a lot of studies written was ciple and many build piece out to the was really always and then technical and operate papers The have been about prototype. it in the last 40 years. This would and some first goal and dirty using It would questionable out in the if the the items best to proceed offbe

older engineers mental amounts boilerplate passes gears

remember and get back hell,

the time when

it wasn't

too difficult let's

to the old method

to design,

a proof-of-prin-

to: "Well, test model the smoke

be a cheap hardware. of the find discover even company

of this puppy

see if it

off-performance the-shelf used approaches approach that are designs, to check

of ironmongery

test when

we plug it in!"

technology

what engineering used to be all about, of the factors that made it fun. Engineering "Experience amount Then stuff worth you need used gained to operate is directly ruined." ahead bust. to design Prototypes them. yourself on the

and it's one

solution, workable,

principle, to the

overlooked allow the

proportional

of equipment you that could would forge not

with the pre-production device degree of confidence and a lowered

with a higher level of risk.

and were

build not not

Furthermore, it had to be done on a total budget that was embarrassingly small and on a time schedule Briefly, that was impossibly this approach new short. old-hat, every-

a damn would

unless

you busted at all. principle was it did on.

Otherwise, and did

underestimate

the prototypes that minds ancient

is standard, and different.

Once the project

reestablished management, not make

in the it any

day engineering to do something right? In this Wrong! particular to make had had

that you use when

you are trying No big deal,

of the engineering fun. But The

became kept

less stressful. deadlines industry, a mistake to work no one in the last had been time. switch

lack of big money

and the short see the (of engineers

the pressure

I could

allowed Everything Everything

30 years. the

gradual metamorphosis of the older which "I are one," too). The real problems who had recently their received came

perfectly pushed. experience old-time

the first when

to be a success

with the young the last degrees.

engineers ten The years) young

was flipped It has way been both

or the button a fascinating experienced

(within

engineering

to watch engineers

the (who

engineers were brilliant when it came work. They knew how to run computer

to design analyses 49

Where

are the Real Engineers?

until were But been could This

the floor was covered whizzes with CAD. they had never "bent for

with

printouts.

They

The engineering technologists have had to make the damned the design has been approved! nothing against why

are the ones product work

who after

tin."

They

had

never that (I have degree inventors scientists. something In fact, works make my after is in physics, to explain conceive not engineering. it and engineers products far more Scientists it work.

responsible

designing supposed Then

something

be built and was puzzled

to do something. I figured out what

are needed me at first. had happened. Fifteen years ago, my son decided he wanted to be an engineer so he could become a product designer. versities facilities, So we went to several colleges and unito see what their engineering and teaching staff amounted something had changed curricula, to. in Engine

Yes, some modern science lab. But from inventors.) Robert A. Heinlein,

have sprung from the of them have come

an engineer

himself

as well

as an eminently in The Rolling finicky figures

practical Stones for months

scientist, put it very well in 1962: "Fiddle with on end-and what have

Turns out that School. Two career

you got? A repair dock. Or a stamping mill. And who cares?" Hazel Stone missed one of the existential joys of engineering: Pride to. one of the best real in making it work the way it is supposed von Braun was

paths

existed

(and

still

exist)

for

engineers. Dr. Wernher An engineering degree now consists of an engineers neering nicians. why. Von Braun Technology, On the other elor's close degree hand was the path leading technology." that this I discovered to a bachUpon poor Cal Tech. in "engineering studied As part at Charlottenburg equivalent of his education, Institute of MIT he of and was I have When ever known. I saw him do engiwith the techI understood

extremely strong emphasis on scientific mathematics, and computer technology. practically venerated

theory, And

right out on the test stands I read his biography,

no hands-on laboratory work! The engineering degree has been converted in applied science!

into a degree

Germany's

investigation,

apprenticed to the Borsig Werk. There, an old foreman handed him a chunk of iron about as large as a child's file and pointed "Here cube. perfectly are Make your every head. He also gave von Braun a to a bench vise. He was told, tools. angle Make this into a perfect every face a right angle,

stepchild of modern undergraduate study was indeed the sort of hands-on, practical engineering curriculum that I was familiar with back at midcentury. But it no longer lowly turned out "engineers." technologists." of the modem and operation! by scientists, engineers, have finished. are prodThey not It graduated Aha! "engineering that some

flat and smooth, later, von

and every

side equal." the chunk

No wonder design, essentially The after called along

Five

weeks into the

Braun

had filed

ucts of engineering in their have, now come engineers!

seemed been real the

to be less than elegant

construction,

of iron become been lathe,

the required perfect cube that had size of a walnut. But size had not Borsig then put him 'o work on a in the foundry, in the forge,

designed

specified!

grubby-handed technologists," "engineers"

on a shaper,

"engineering

and finally Von Braun

in the locomotive assembly sheds. later recalled that he had gotten more

5O

Where are the Real Engineers?


IIIII Illll II I

insight

into

practical period

engineering

during

that

wisely to build

and do our best to succeed studying things and bust some prototypes.

rather

than fail. Time

apprenticeship in the university. Today,

than he had in any semester

Be we have been

too much.

von Braun

would

have

received

a degree

We have have I

got to stop studying

things make

to death. things

We that

in engineering And

technology, involved

not engineering. today in the project

got to be willing

to bust prototypes.

We have

the engineers

to get out there in the world, work, and produce them. t

used as a nameless way what engineers ate work They They are and their having

example are learning the hard used to learn in undergradufirst few years in the field. can to bend tin against a schedule. they

I had a friendly controversy going on with Arthur C. Clarke, whom I had known for more than 40 years. going minals I kept being telling creative him, and "Arthur, of our we are not all computer terwith is still attach, to sit around in front

are having

to make

do with what

get off the shelf. for R&D. They Register. through They junk

They do not have one thin dime are learning to read Thomas' are learning to find how something to scrounge cheap that

communicating

one another in the global village. Someone going to have to milk the cows!" (Or remove, Another begins clean, friend and repair of mine, book, the milking L. Sprague The Ancient

yards

machines.) de Camp, Engineers,

will do the job. They are good enough is the enemy

facing a world where of the best, where an more important

adequate solution today is far than a perfect solution tomorrow. I am convinced pups them from project teams that both the old hands

his excellent

and the young

thusly: "Civilization, as we know it today, owes its existence to the engineers. These are the men who, down the long centuries, have learned to exploit power We do America. the properties for the benefit not need of matter and the sources of of mankind." more scientists I think in it is

will do just fine on the to destroy the prototypes that. And they are going of the proud best history money as one

project. I expect but also to learn to come out of the engineering they work for gadgets and I will

damned

to educate more

in the industry. work, making to tell

The company

We need

engineers.

has a long and the customer, will not have know. Now,

of building

for the company in service they for decades. are; you

time we ended the experiment applied scientists "engineers" back to what we know works:

of calling educated and transitioned Educating ears old more and and

and staying

you who

grubby-handed "engineers with hairy long and woolly britches," as the unprintable ditty goes. need to adopt

what are we going

to do about

this dichotoMaybe his/her we also name the European to place Then cusbefore tom of permitting a real engineer "Ing." changing

my of engineers

and engineering

technologists.'?

If I wanted again the challenge of putting together an engineering team to do things, I think I would be partial to hiring engineering technologists. States before One of our problems in the United chant to study things to death careers ness on the real possibility Yes, we have less of whether deal. is our penrisking our regard-

the honorific,

turn them

loose to continue for centuries. Originally of Analog reprinted

the world

as they have

published Science

in the December Fiction & Fact

1992 magazine

issue and

of a failure,

it is an engineering

job or a busi-

here with permission

of the author.

got to use our resources

51

IIll

Resources

for NASA

Managers

by William What's New in the Program/Project Management Library Collection


Following is a list of books that have most recent-

M. Lawbaugh
A Kick in the Seat of the Pants .V579 1986

by Roger yon Oech Call number: BF408 Total Quality

ly been added to the PPM Library of the materials may be borrowed

Collection. All through interli-

Training .T'/T46 1992

brary loan from your Center Library. Call Jeffrey Michaels at (202) 358-0172 for further information. Leadership Jazz 1992

by Brian Thomas Call number: HF5549.5 The Wisdom of Teams

by Jon Katzenbach Call number: HD66 TQM Field Manual

.K384

1993

by Max Depree Call number: HD57.7.D47

Beyond Race and Gender by R. Roosevelt Thomas Call number: HF5549.5 .M5 T46 Zapp! The Lightning by William C. Byham Call number: HD58.8 The Age of Unreason by Charles Handy Call number: HD58.8 The Goal by Eliyahu Goldratt Call number: PR9510.9 A Great Place to Work .U5 L385 .G64 G6 .H362 1989

by James Saylor Call number: HD62.15 1991 Still More Games

.$29

1991 Play 1991

Trainers

of Empowerment .H362 1989

by Edward E. Scannell Call number: HM133 .$314 100 Training Games .K76 Control .G82

by Gary Kroehnert Call number: T65.3 Guide to Quality

1991

by Kaoru Ishikawa Call number: TS156 Completeness:

1982 for the 21st Century

1986

Quality

by Philip B. Crosby Call number: HD62.15 1988

.C76

1992 for

by Robert Levering Call number: HP5549.2 Enlightened by Ed Oakley Call number: A Whack Leadership HD57.7.023

Benchmarking: A Practitioner's Guide Becoming and Staying Best of the Best by Gerald J. Balm Call number: HD58.9 .B345 1992

i991 Continuous Improvement Quality .K56 1992 and Measurement for Total

on the Side of the Head .V58 1983

by Roger yon Oech Call number: BF408

by Dennis C. Kinlaw Call number: HD62.15

52

Resources

for NASA

Managers

Mining

Group

Gold .K39 1990 Transformation 1991

The courage

to stay alive

he saw there

convinced perform-

by Thomas Kayser Call number: HD66 Managing the Total

him that the "focus ers was not external In 1979 with research nature Germany, Garfield

of control" for peak but internal. meeting who There and the

Quality

he had a chance psychologists of his about study. Bulgaria

in Milan, doctors from Union used

Italy, and East told

by Thomas Berry Call number: HF5415.157 Are You Communicating? by Donald Walton Call number: P90 .W24 Beyond the Hype:

Soviet-bloc

physiologists, changed experts Soviet

.B47

the whole

the "psychophysics"

by their reserves They can and be presays

1989 the Essence

Olympic athletes to access their hidden and "actualize their human potential." explained dictably. Garfield. After engaged himself how "My peak heart performance systematically started to pound," learned-deliberately,

Rediscovering

of Management by Robert Eccles Call number: HD31 .E27 1992

_
Peak

Book Reviews
Performers: Heroes Garfield of American (New York: Business William Morrow

some lifting

relaxation 365 pounds

techniques, exercises, of barbells

Garfield imagining confidently. the same

in visualization actually

The New by-Charles

He then and exhilaration

did it, with their Apollo.

encouragement

to his amazement.

He experienced

& Co., 1986) "To me, Apollo a peculiar author against Charles Aerospace being A. form of Peak 11 represented Performers, a temporary "the end to says discrimination the

he felt during

of discrimination,"

Over the years as a clinical psychologist, Garfield isolated six factors that constitute peak performance
arts.

in athletics,

business,

government

and

the

the best you can be." Garfield worked Island for Grumman when "going

Missions

that

motivate.

As

JFK

did

for

on Long

in 1967

to work there every for one of the great novice computer the Lunar and build 11. There "missions the enced After matics

morning was like signing up adventures on Earth." As a he helped Module design


.

Apollo, someone gives the call to action that pulls people together for a common achievement. Results the route meaning, merit. Some call it "inspiration." in real time. to the goal satisfaction Intangible or a sense rewards along such as

programmer, Excursion

for Apollo

and then Garfield decided to study that motivate" and find out more about achievement program.
.

of a mission,

of improve-

high-level

he saw

and

experi-

in the Apollo Apollo, and

Self-management. tery towards it "discipline." Team building.

Self

control

and goal.

self Some

mascall

Garfield

left

his career in clinical

in mathepsycholoward these
.

a clearly

defined

pursued

a Ph.D.

gy. Along the way he interned in the cancer of a California medical center, thinking patients formers

Empowering call

others

after

selfa

were the exact opposite of the peak perhe met at Grumman and NASA. Wrong.

mastery. buzzword

Some simply of the 1990s.

it "teamwork,"

53

Resources for NASA Managers


I

5. Course critical

correction. path. Change by peak management. expectations and constant

Finding performers. This

and

navigating inevitable

a but

The

Seven

Habits Character

of Highly Ethic & Schuster,

Effective

People:

is not only

Restoring by Stephen (New

anticipated 6. Change learning, rehearsals These

R. Covey 1989) a discipline which would

York: Simon

involves

lifelong mental Jim Fletcher says this book dealing "suggests for our personal attribbe undoubtedly think about it." derful synthesized and presented the with people

of success, renewal. not the only but they are

six factors

are perhaps

valuable if people stopped to Charles Garfield calls it "a wonHe adds: of our in a powerful "Dr. highest way." Covey has habits achievers Lavish read widely

utes of peak researched

performance, and confirmed

the ones

contribution." them

by Garfield

as he stud-

ied people at their best. He gives examples and anecdotes to describe each factor in each successive chapter. In the they end are he says peak and performers that the know condition who is

praise for what has became success book of the 1990s. It all began when

the most

the Brigham

Young

University to Oahu, fell upon

instinctively,

dynamic, not static. He quotes psychologist Carl Rogers: "The good life is not any fixed state... nor contentment, nor nirvana, nor happiness," thus Rather, debunking "The good a host of American dreams. So, life is a process, not a state of

management professor Hawaii. At the college a single paragraph rest of my life." "basicalIy gap contained or a space we use matter

took a sabbatical library, "my eyes

that powerfully The unquoted the single idea stimulus

influenced the paragraph that there and is a response, words, good it or

between that what

being. It is a direction, not a destination." too, is the attitude of a peak performer. Peak Performers was published in 1986.

and that the key to both our growth is how doesn't space." happens

and happiness to us,

In other

Since

then much has happened in the world, especially in the former Soviet Union. We can chuckle when Garfield quotes because years." Nevertheless, vant light readers thing, bottle does and and enjoys clear Garfield's a renewed enough book is still read, quite releIt is praises Jane's People's breed that Express for example: of military superpower airline "The astronauts, skirmish25 or U.S. Spaceflight, a new fear is 'almost

bad-what really matters is how events in our lives. They either break us down. The BYU of "success Franklin's calls finds centered "Character superficial, professor notes

we react to the build us up or

that the first beginning centered The Ethic" manipulative,

150 years with Ben he or so Covey

is developing ing in space

literature," autobiography, Ethic." clearly on "Personality

generals

on what which

inevitable'

in the next

past 50 years

intimidat-

ing and even deceptive. These behavior change later success style, books tried to change says outward real for a

level

of interest. is in search

as a beach

but most of

get the idea magical but whether is doubtful. seem very

that the author and elusive. He's

and

but Covey "inside-out."

the only He calls

something

on to some-

is internal,

he has captured it or put it in a That he has tried, however,

important.

"principle-centered paradigm shift" buzzword of the 1980s) from "get schemes and "wealth without work"

(echoing the rich quick" to self-evi-

54

Resources for NASA Managers

dent

principles

derived

from

"natural

laws"

such

4,

Think

Win/Win. a paradigm

This involves

a shift in think(I win, you

as fairness, Yet, when

service, Covey

quality lists and

and integrity. describes the seven

ing from

of competition

lose) to one of cooperation or solutions are mutually satisfying." Covey

where "agreements beneficial, mutually of cooperation

synthesized differ little

habits or regularized principles, they if any from the Dale Carnegie-Earl Drucher-Tom literature the habits The habits will reader are Peters-Charles author describes. not hurt anyone less "a
.

is speaking

Nightingale-Peter Garfield success Certainly trying however, that only holistic, the that seven to succeed.

in the workplace, leaving All-American Competition for the marketplace. Seek attribute of Peace" "empathic Since oral First to Understand, Although it derives from of Francis listening," communication Covey from Then does to Be not it

seven these

is not convinced, much to provide approach

Understood.

are the top seven, needed principle-centered

this habit,

the "Prayer calls empathy. 10 percent

of Assisi.

Covey

integrated,

the term is only

for solving Nevertheless, they include: 1. Be

personal and professional problems." they are interesting and useful, and

by words, 30 percent by sounds by body language, this empathic for listening with your ears, heart
.

and 60 percent listening calls and your

your eyes connect.

Proactive. man [and

"Between woman]

stimulus has the freedom

and to do not rather

or soul. Then Another

you really '80s

response,

choose," says Covey. Proactive people blame others or make excuses, but choose deliberately and turn failures

Synergize. digm"

buzzword, of

like "parasynergism

or "empower".

As described,

into learn-

ing opportunities. Eleanor Roosevelt once said: "No one can hurt you without your consent." 2. Begin with the End in Mind. This is the

is the third alternative views-not the dichotomous but both/and, His free up with or as Covey win/win. ergistic came mission tions

two opposing either/or stance, would have it,

business associates, through synassociation and brainstorming, their mission people increase statement: and their "Our perforthe book organiza-

book's longest chapter, perhaps because it is the most derivative. Covey here asks every potential leader to write a personal family and work group mission statement and visualize it. "One of the research Charles astronauts alizers. showed," Garfield, They and then affirm main things his
.

is to empower to significantly

mance capability," which is abbreviated as EC. Sharpen renewal. habits the Saw. Here Covey of the into a seventh of Renewal

throughout

says Covey, referring to "was that almost all of the peak performers feel it; they are visuexperibegin

Principles

of balanced produces alone:

selfthe six the Four physi-

and other

tries to synthesize but actually book. can stand His marvelous

see it; they

ence it before they actually with the end in mind." 3. Put First Things quoted the right "Organize discipline First.

do it. They

best chapter Dimensions

In the previous and right; things

chapter Bennis:

cal (invigorating tion as a source sic a week, al (in service keep

exercise), of power), a journal)

spiritual (meditamental (read a clasand social/emotion-

Covey is doing advises: ties, and adroitly."

Drucher is doing

"Management

leadership

to others

for true happiness). especially by Over all, The is nicely

things." In this chapter, he and execute around priorito say no or delegate

This chapter should be read first, those who are interested in TQM. Seven Habits of Highly Effective

People

55

Resources for NASA Managers

written poor, for (There's even Covey Covey readers buying managers. Readings

but hardly and some even more

original. lists

The

documentation are bewildering.

is

NASA

Systems

Engineering et al.

Handbook

and charts plus and

an 800 number charts, Center

where a catalog

you can call from the

By Robert Shisko and Robert G. Chamberlain, PPMI "This mental Publication-Draft handbook concepts was

September written

1992 the fundaengi-

Leadership

a list of upcoming Some at it as are still and to bring and techniques of systems

seminars, retreats and newsletters.) swear by this book; others look success book. A lot of people better it, hoping to become

just another

leaders

neering to NASA personnel in a way that recognizes the nature of NASA systems and the NASA environment," the authors say. That's no easy illustask, but the 120-page trated and well written. As the authors indicate, handbook is amply

in Systems

Engineering and

Ed. by Francis

T. Hoban

William M. Lawbaugh NASA SP-6102 Washington, The core of this collection approaches to systems specially commissioned

the content

as well

as the

1993 of 17 widely divergent

style of Handbook because taught Program The

the NASA Systems Engineering shows a teaching orientation. That's covers Project many of the Management topics and

engineering consists of papers from the NASA

the book in NASA's Control

courses. consists of four main sections and

Alumni League. Owen Morris, Chuck Mathews, John Hodge, John Naugle, Kranz and Kraft, Yardley and Wensley, and Bob Aller are all repretheir and sented here, along with people who made mark on systems engineering in government industry. The collection begins with the classic formulation

handbook

three helpful appendices. tions and descriptions while Cycle project Center which The the second from Phase section

Part one includes definiof systems engineering, takes the NASA Phase F, plus The material Project fundon the

A through

ing and product of systems engineering A. Frosh. His common tone for the next dozen on a difficult and techniques as well, failures reaction duced subject. are mission. given in 1969 by Robert sense approach sets the or so analyses Not just and and slants tools but the third and successful discussed, 1 and being Skylab

development.

cycle is drawn from the work of the InterSystems Engineering Working Group, met periodically in 1991. section covers

lengthiest in Systems

described The book

"Management including the Plan (SEMP) planning, ment, "Systems includes risk reviews

Issues

Engineering,"

in particular

1978 Seasat

ends with a jovial introago. 25 years

Systems Engineer Management the WBS, scheduling, resource management, and reports. baseline Section four manageis called

to this discipline in one of the NASA

as it was Centers

Readings in Systems Engineering but readable and clearly presented.

is 218 pages, Designed pri-

Analysis and Modeling Issues." It the Trade Study Process, cost modeling, measures and handling uncertainty.

effectiveness

marily for the next generation of systems engineers, the book shows the richness of diversity in an increasingly discipline. important emerging management

The appendices consist of the inevitable acronym list, a unit called "Use of the Metric System" with a handy conversion table and, best of all, a set of

56

Resources for NASA Managers

eight pies,

systems including

engineering three

templates

and

exam-

The Design

biggest

section

is devoted and covers

to "Mission activities

techniques

of functional

Activities"

the basic

analysis. Currently the handbook is being tested out in

and tools from requirements to technical performance measurement for familiar and new technologies. In discussing cost, mance and risk, the authors between absorb that They robustness changes) permit emphasize and (the flexibility schedule, performake distinctions of a system (design but often will always features on orbit). forgotten: result in a to

NASA's Program/Project and is under review from

Management Initiative experts in the field. The

ability

NASA Systems Engineering Handbook is not a substitute for a Center handbook, but the two are, or should be, complementary. No footnotes are used to clutter the narrative; sidebars are used instead. Two foldout charts in the second section are referred Cycle. Mission Design Process Design, Phases Council to in the discussion of the NASA

workarounds extensions

in problems

the obvious,

"Any schedule cost increase." The subsequent

Project The

sections

cover

Pre-Phase

A (con-

NASA

ceptual design) studies, Phase sis) and Phase C/D (execution)

A (mission analybut not launch nor E a

An Engineering Mission Analysis, NASA Engineering December 1992 Shortly Council emerged

Guide

to the Conceptual

and Definition Management

mission operations, often described as Phase and E A brief closing section on "Conducting Compressed tions lined, design Study" meetings suggests held that daily communicastreamand lines be shortened, decision-making

the list of

after the NASA Engineering Management (EMC) was formed in 1991, the need for a clear, compact definition of the 64-page doccompendium knowland projects

activities be prioritized. They mum utilization of existing ware" for a compressed Mission EMC study.

also advise "maxidesigns and hard-

mission design process. This slight, ument is described as a "reference of proven edgeable aerospace approaches and technology." document, consisting to be used experienced in NASA

by those

The NASA from the Ryschkewitsch, Center. ,_..,_:_ Video a International Lessons

Design Process is available or from Dr. Michael G. 704, Goddard Space Flight

Code

It is a handy including compact detailed design

of six sections, and several the flow of

Reviews Ultraviolet Explorer Shared

a detailed

glossary

in the introduction, at the end, to display

list of acronyms charts and tables activities.

Learned

and Experiences Management

in NASA Project 1992:30 min.

"Implementing shows how guidelines The ment authors costs"

and Managing the Study Process" a study team is formed and offers thorough percent to mission study design. effort. They suggest "6-10 of the develop-

of the necessary, be allocated

On January 26, 1978, a three-stage Delta rocket carried what the narrator, Carter Dove, calls "the world's most productive astronomical satellite" into a low elliptical orbit. general-purpose research NASA. IUE was one of the first facilities launched by

say cost problems during Phase C/D will be minimized, but if less is spent, "larger margins and contingencies definition must be maintained" and systems. until proper of requirements

57

Resources for NASA

Managers

Dr. much

Albert

Boggess, success

Project to good

Scientist,

attributes

of the

communications

Project Manager Jerry Madden is an advocate for MBWA, management by walking around or wandering about. "You've got to know the base of the or two, but pyramid," you can miss an engineer these technicians "make it work." Deputy explains schedule two hats Operations Project Manager Dr. Stephen

among project. explained ings built the placed Charles

scientists, Project how

engineers Manager managers and

and managers on the Gerry Longanecker would Europe conference alternate while calls and ESA meetBritain supplied were

between solar

the U.S. Weekly

the four onboard arrays. at a prescribed Freschsel,

cameras

Paddock in on wore

time to England. IUE Operations Manager,

the teamwork that brought and under budget. John as Systems Manager, Manager while

ISEE-3 Hraster and

Mission Manager

Experiment

points to the "complete ments" and "thorough while Kenneth IUE's describes

and unambiguous requiretesting" as key ingredients, Spacecraft onboard Manager, for contracts cost-plus substantial computer

Martin Davis describes the flexibility needed to coordinate 12 instruments from Goddard Space Flight Space Manager Center, other NASA Centers, the European Agency, industry and academia. Spacecraft Don Miller, the rookie on the team, tells

Sizemore, unique

attitude control. He says that fixed-price were used for off-the-shelf items while was better development. The weight telescope resolved early saved big management restrictions and manufacturers. IUE's hydrazine challenges delays from A dedicated temperature and for the gyros, which needed

how the cost-plus award fee contract took more time but was suitable for the integration and testing of subsystems manufactured inhouse. for younger authority proand

were the

Delta British

Jerry ject

Madden managers.

has lots of advice First

of all, delegate

engineer problems

give others plenty of resources but "never tell them how to do it." Also, no surprises or shocks for them Headquarters: of any to open, "you for much major more inform potential them, problems, money other warn them and in advance invite projects someone

in the project. the day for IUE. video

Tradeoffs

workarounds

meetings.

An unexpected for your

This half-hour pices of Hoffman Headquarters

was produced

under

the aus-

request means

PPMI Program and is available Library.

Manager Edward from the NASA

hurt some

project..,

else has to pay for your mistakes." Like the IUE video, the ISEE-3 The ends with a list of Carter video the ICE, PPMI

The International Explorer-3 Lessons Mission Learned

Sun Earth and Experiences Shared

about Dove, will

a dozen indicates feature

"lessons." that the follow-on

narrator,

a subsequent project,

in NASA Project Management March 1991: 30min. In 1978, from wind design longer ISEE-3 was launched Air to study gave three on a Delta Force Station Its ISEE-3 years. the effect rocket on of solar flexible a much a

International Cometary Explorer, which evolved from this one. The PPMI Librarian at NASA Headquarters PPMI video librarians. Library can provide this and other productions through Center

Cape on

Canaveral mission Earth's contingencies

930,000-mile and

magnetosphere.

life than the expected

58

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