anuga.koelnmessenafta.

com

Koelnmesse’s World Food Tour 2008 - 2009

“Anuga is the world's best venue to "mix &
mingle" with key specialty food buyers without Centerstage for the Global Food & Beverage Industry
leaving your booth! Magic Seasoning Blends has 10 specialized trade shows in 1 location
exhibited at Anuga since 1989 and builds the show
into its sales & marketing plan without hesitation.”
— John McBride, VP, Sales, Magic Seasoning Blends Inspired by Anuga, Koelnmesse produces diverse food,
beverage & confectionery trade shows worldwide to Sweets Middle East
provide you with an opportunity to develop or strengthen Dubai
Nov. 3-5, 2008
your sales channels into regional world markets. USA are Nov. 2-4, 2009
“Where else could I meet so many qualified Pavilions offered for select events, turnkey packages are
international buyers but at Anuga. If you don't available for all events. MAP funding is available.
Wine & Gourmet Asia
exhibit at Anuga your competition will surely To secure your space or for more information contact:

Centerstage for the Global Food &

Macau
be there.” Veronica Woods, p 773 326-9922. Nov. 5-7, 2008

Beverage Industry • 10 Specialized

Nov. 4-6, 2009
— Martin Sokoloff, President, Good Groceries Co.

Trade Shows under 1 Roof

Anuga 2009 Hall Plan
Annapoorna World of Food India
Mumbai
Nov. 13-15, 2008
Every 2 years Anuga in Cologne takes centerstage in the Nov. 25-27, 2009
food & beverage industry. It becomes the key industry event
for innovations in the food sector and where sellers find
access to new distribution channels into international markets. International FoodService India
Mumbai
“There is no better food fair than Anuga” agree 95% of Nov. 13-15, 2008

Anuga attendees and 90% of Anuga exhibitors. And with

good reason: no other trade show brings together the
Nov. 25-27, 2009
USA Pavilions I Anuga 2009
entire global food industry in a single location, generating Cologne, Germany I Koelnmesse Convention Center I October 10 - 14, 2009
new markets, new contacts and new sales for you. ISM

It Pays to Be an Early Bird! - Register before February 2, 2009!

Cologne
Imagine, more than 163,000 trade attendees from 175 Feb. 1-4, 2009
countries and 6,795 exhibitors from 95 countries did business
and signed deals during Anuga in 2007.
Wine & Gourmet Japan
Tokyo

Anuga is a Trade Only

Trade - 41%
April 22-24, 2009
Food Service & Catering - 20%
Industry - 16%
Event Visited by
Other - 9%
• Agents & Distributors Thaifex World of Food Asia
Anuga’s Specialized Trade Segments
Service Providers - 8%
Imports - 6%
• Importers & Wholesalers Bangkok
May 13-17, 2009
• Supermarkets & Retailers
• Department Stores • Anuga Fine Food • Anuga Drinks
• Hotels & Restaurants • Anuga Chilled Food • Anuga Meat
• Food Service Buyers World of Food China
Europe - 45% • Fast Food Chains • Anuga Frozen Food • Anuga Dairy Shanghai
• Airlines
Sept. 2-4, 2009
Africa - 7.5%
• Anuga CateringTec • Anuga Organic
Americas - 4% • Specialty Stores
Asia/Oceania - 20% • Mail Order Catalogs • Anuga Bread & Bakery, • Anuga RetailTec
Germany - 42% • Duty Free Stores Hot Beverages Sweets China
Shanghai
Trade segment text colors correspond to Event Hall locations. Sept. 2-4, 2009

At Anuga you will find out what is new, where

growth can be expected and where new Organizers Officially Endorsed by Organized by
export markets can be found.
USDA Foreign Agricultural Service Koelnmesse Inc. Mette Petersen
AG Stop 1052 Cologne International President & Managing Director

Don’t miss out on this

Washington, DC 20250-1052 Trade Fairs p 773 326-9920
f 202 690-4374 8700 W. Bryn Mawr Ave. e info@koelnmessenafta.com

great opportunity!
www.fas.usda.gov Ste. 640N
Veronica Woods
Chicago, IL 60631

Join us at Anuga 2009!

Sharon Cook Sales & Project Manager
f 773 714-0063
Agricultural Marketing Specialist Food & FoodTec Trade Shows
www.koelnmessenafta.com
p 202 720-3425 p 773 326-9922
e sharon.cook@fas.usda.gov e v.woods@koelnmessenafta.com
 Specialized USA Pavilions at Anuga
ANUGA 2009
USDA’s Branded Program Provides Dear Food Industry Executive:
Financial Assistance The Office of Agricultural Affairs at the U.S.
Embassy in Berlin, Germany invites your
To match you with your target The USDA’s State Regional Trade Groups offer export company to participate in the USA Pavilion
audience, USA Pavilions are offered advice through their Branded Program. Your company at ANUGA 2009 in Cologne, Germany,
in the following segments: Fine Food,
A Vibrant Marketplace for U.S.
October 10 - 14, 2009.
may be eligible to take advantage of financial support
Meat, Frozen Food, Organic and Drinks. that helps offset the costs of exhibiting at international ANUGA will be the key international food
Special rates are available for Frozen
Manufacturers & Exporters
trade shows. and beverage trade show in 2009 world-
Food, Organic and Drinks. wide, bringing exhibitors and buyers from
By exhibiting in the USA Pavilion, you may be able to almost all countries in the world together in one place. In
We believe in the highest degree of customer service making End-cap (28 sqm or larger) and corner receive up to 50% cost reimbursement of your trade 2007, 163,384 buyers from over 174 countries on all five
it easy for buyers to find what they are looking for. Unlike spaces (15 sqm or larger) are available show participation including exhibiting fees, international continents visited ANUGA. About 56 percent of the trade
any other trade show, Anuga’s unique concept of featuring but limited! travel costs and freight. visitors were from countries other than Germany. Exhibiting at
ANUGA can substitute for several weeks of round-the-world
10 specialized trade show segments in 1 location has been Corner/End-Cap Booth: 10% surcharge Food Show Plus! Services travel to meet with your actual and potential customers.
highly successful in matching our exhibitors with their right Booth Sharing Fee: $1,000 (max. 2 companies)
target audience. Media Package Fee: $575 (mandatory) The Food Show Plus! Program provides in-market support Of the 163 U.S. exhibitors at the previous ANUGA, 148
such as: pre-show product research for pricing, import companies participated in the USA Pavilion, exhibiting a wide
regulations, competitive analysis; pre-arranged meetings variety of ingredients, processed foods, and beverages.
Anuga’s Specialized Trade Segments To reserve your space, contact: with potential buyers, and local industry tours. Exhibitors in the USA Pavilion benefit from the general publicity
Veronica Woods that this large and attractive pavilion receives. Despite
Sales & Project Manager For more information on how to become a “Branded the enormous size of the ANUGA trade show (11 halls with
Anuga Fine Food Anuga Drinks Company” contact your State Regional Trade Groups’ about 284,000 sq.m. or approximately 3 million sq.ft.), almost
p 773 326-9922
*Actual design may vary all importers and buyers interested in foreign foods will make it
e v.woods@koelnmessenafta.com Branded Program Manager:
a point to visit the USA Pavilion.
Anuga Chilled Food Anuga Meat
The Chicago office of Koelnmesse, the ANUGA organizers, is
offering you a full-service package for exhibiting in the USA
Anuga Frozen Food Anuga Dairy “The USA Pavilion at ANUGA was a successful Pavilion at ANUGA 2009,designed to maximize the
platform for its 148 participants, generating an effectiveness of your show participation. Please contact
Koelnmesse, Inc. Cologne International Trade Fairs directly
Anuga CateringTec Anuga Organic estimated $9.8 million in on-site sales and over to reserve your booth.
$89 million in 12-month projected sales.”
Do not miss the opportunity to show your products to buyers
Anuga Bread & Bakery, Anuga RetailTec —USDA Tidbits Newsletter, November 2007 from all five continents in only five days! The team of the
Agricultural Affairs Office, U.S. Embassy Berlin looks forward
Hot Beverages
to seeing you in Cologne at ANUGA 2009.

Exclusive Services &

Sincerely,

Amenities for USA

USA Pavilions at Anuga Pavilion Participants Bobby Richey Jr.
• Pre-show Planning and Promotion Counselor for Agricultural Affairs
Our USDA-endorsed Pavilions offer you high visibility by • Welcome Desk and Pavilion Hospitality U.S. Embassy Berlin, Germany
exhibiting with other U.S. companies while you can highlight Full Booth 12 sqm (130 sq.ft) Small Booth 9 sqm (100 sq.ft) Space-Only Option 50 sm Phone: +49 (0)30 8305-1150
• Lounge with Complimentary All Pavilion Services & All Pavilion Services & (540 sq.ft) minimum
your own brands. Your participation in the USA Pavilion is E-mail: AgBerlin@usda.gov
Refreshments Amenities plus: Amenities plus: Choose this option if you are interested
an easy and cost-effective way to maximize your trade
• Internet Café, Business Center • carpeted booth with back • carpeted booth with back in designing your own booth, but would
show success.
and Private Meeting Rooms and side hard walls and side hard walls like to take advantage of our attractive Food Export Association
• Bilingual Pavilion Staff & • fascia with company name • fascia with company name pavilion amenities. Carpeting and free of the Midwest USA
Multi-Lingual Interpreter Support • 4 spotlights and a 220-volt • 2 spotlights and a 220-volt one-way shipping of 300 lbs* is in- Michelle Rogowski
• Company Listing in the outlet outlet cluded. Number of exhibitor passes and p 312 334-9200
• exclusive USA Pavilion Directory • 1 table and 3 chairs • 1 table and 2 chairs complimentary visitor tickets vary ac- e mrogowski@foodexport.org
distributed on-site • 1 lockable showcase • 1 lockable information cording to space size. www.foodexport.org
• official Anuga Show Catalog: counter plus 1 information counter Western US Agricultural
Early Registration
print and online-versions counter • 2 wall shelves, wastebasket Trade Association (WUSATA)
and daily cleaning BEFORE Feb 2: $525 per sqm Ann Buczkowski
NEW: 2 complimentary • 4 wall shelves, wastebasket
• Free one-way shipping of Standard Price: $565 per sqm p 360 693-3373
Listings in the Product and daily cleaning
75 lbs of product samples* e ann@wusata.org
Section of the Catalog • free one-way shipping
www.wusata.org
of 100lbs of product • 2 exhibitor passes
• Anuga Online Service Tools:
samples* • 9 one-day complimentary Food Export USA-Northeast
Route Planner, Schedule
• 4 exhibitor passes visitor invitations Antoniya Gospodinova
Planner and Matchmaking p 215 829-9111
• 12 one-day complimentary
Forum as well as in the Mobile Early Registration e agospodinova@foodexport.org
visitor invitations
Exhibition Guide BEFORE February 2: $1,095 per sqm** www.foodexportusa.org
• Dedicated Website to the USA Anuga Early Registration Standard Price: $1,145 per sqm Southern US Trade Association
“The Anuga Fair is the one trade event that guarantees you
a return on your investment of time and money. A superb Pavilions with Online Exhibitor Manual BEFORE February 2: $895 per sqm** (SUSTA)
forum for the international trade at large.” • Assistance with Hotel Accommodations Standard Price: $935 per sqm Deneen Wiltz
• Assistance with Shipping p 504 568-5986
* from consolidation point in the U.S. e deneen@susta.org
• USA Pavilion Party
—Rodney Schnurr, VP, Int’l Division, Snyder’s of Hanover
** All prices are subject to 19% VAT. VAT can
be reclaimed!
www.susta.org
 anuga.koelnmessenafta.com

Koelnmesse’s World Food Tour 2008 - 2009

“Anuga is the world's best venue to "mix &
mingle" with key specialty food buyers without Centerstage for the Global Food & Beverage Industry
leaving your booth! Magic Seasoning Blends has 10 specialized trade shows in 1 location
exhibited at Anuga since 1989 and builds the show
into its sales & marketing plan without hesitation.”
— John McBride, VP, Sales, Magic Seasoning Blends Inspired by Anuga, Koelnmesse produces diverse food,
beverage & confectionery trade shows worldwide to Sweets Middle East
provide you with an opportunity to develop or strengthen Dubai
Nov. 3-5, 2008
your sales channels into regional world markets. USA are Nov. 2-4, 2009
“Where else could I meet so many qualified Pavilions offered for select events, turnkey packages are
international buyers but at Anuga. If you don't available for all events. MAP funding is available.
Wine & Gourmet Asia
exhibit at Anuga your competition will surely To secure your space or for more information contact:

Centerstage for the Global Food &

Macau
be there.” Veronica Woods, p 773 326-9922. Nov. 5-7, 2008

Beverage Industry • 10 Specialized

Nov. 4-6, 2009
— Martin Sokoloff, President, Good Groceries Co.

Trade Shows under 1 Roof

Anuga 2009 Hall Plan
Annapoorna World of Food India
Mumbai
Nov. 13-15, 2008
Every 2 years Anuga in Cologne takes centerstage in the Nov. 25-27, 2009
food & beverage industry. It becomes the key industry event
for innovations in the food sector and where sellers find
access to new distribution channels into international markets. International FoodService India
Mumbai
“There is no better food fair than Anuga” agree 95% of Nov. 13-15, 2008

Anuga attendees and 90% of Anuga exhibitors. And with

good reason: no other trade show brings together the
Nov. 25-27, 2009
USA Pavilions I Anuga 2009
entire global food industry in a single location, generating Cologne, Germany I Koelnmesse Convention Center I October 10 - 14, 2009
new markets, new contacts and new sales for you. ISM

It Pays to Be an Early Bird! - Register before February 2, 2009!

Cologne
Imagine, more than 163,000 trade attendees from 175 Feb. 1-4, 2009
countries and 6,795 exhibitors from 95 countries did business
and signed deals during Anuga in 2007.
Wine & Gourmet Japan
Tokyo

Anuga is a Trade Only

Trade - 41%
April 22-24, 2009
Food Service & Catering - 20%
Industry - 16%
Event Visited by
Other - 9%
• Agents & Distributors Thaifex World of Food Asia
Anuga’s Specialized Trade Segments
Service Providers - 8%
Imports - 6%
• Importers & Wholesalers Bangkok
May 13-17, 2009
• Supermarkets & Retailers
• Department Stores • Anuga Fine Food • Anuga Drinks
• Hotels & Restaurants • Anuga Chilled Food • Anuga Meat
• Food Service Buyers World of Food China
Europe - 45% • Fast Food Chains • Anuga Frozen Food • Anuga Dairy Shanghai
• Airlines
Sept. 2-4, 2009
Africa - 7.5%
• Anuga CateringTec • Anuga Organic
Americas - 4% • Specialty Stores
Asia/Oceania - 20% • Mail Order Catalogs • Anuga Bread & Bakery, • Anuga RetailTec
Germany - 42% • Duty Free Stores Hot Beverages Sweets China
Shanghai
Trade segment text colors correspond to Event Hall locations. Sept. 2-4, 2009

At Anuga you will find out what is new, where

growth can be expected and where new Organizers Officially Endorsed by Organized by
export markets can be found.
USDA Foreign Agricultural Service Koelnmesse Inc. Mette Petersen
AG Stop 1052 Cologne International President & Managing Director

Don’t miss out on this

Washington, DC 20250-1052 Trade Fairs p 773 326-9920
f 202 690-4374 8700 W. Bryn Mawr Ave. e info@koelnmessenafta.com

great opportunity!
www.fas.usda.gov Ste. 640N
Veronica Woods
Chicago, IL 60631

Join us at Anuga 2009!

Sharon Cook Sales & Project Manager
f 773 714-0063
Agricultural Marketing Specialist Food & FoodTec Trade Shows
www.koelnmessenafta.com
p 202 720-3425 p 773 326-9922
e sharon.cook@fas.usda.gov e v.woods@koelnmessenafta.com
 Specialized USA Pavilions at Anuga
ANUGA 2009
USDA’s Branded Program Provides Dear Food Industry Executive:
Financial Assistance The Office of Agricultural Affairs at the U.S.
Embassy in Berlin, Germany invites your
To match you with your target The USDA’s State Regional Trade Groups offer export company to participate in the USA Pavilion
audience, USA Pavilions are offered advice through their Branded Program. Your company at ANUGA 2009 in Cologne, Germany,
in the following segments: Fine Food,
A Vibrant Marketplace for U.S.
October 10 - 14, 2009.
may be eligible to take advantage of financial support
Meat, Frozen Food, Organic and Drinks. that helps offset the costs of exhibiting at international ANUGA will be the key international food
Special rates are available for Frozen
Manufacturers & Exporters
trade shows. and beverage trade show in 2009 world-
Food, Organic and Drinks. wide, bringing exhibitors and buyers from
By exhibiting in the USA Pavilion, you may be able to almost all countries in the world together in one place. In
We believe in the highest degree of customer service making End-cap (28 sqm or larger) and corner receive up to 50% cost reimbursement of your trade 2007, 163,384 buyers from over 174 countries on all five
it easy for buyers to find what they are looking for. Unlike spaces (15 sqm or larger) are available show participation including exhibiting fees, international continents visited ANUGA. About 56 percent of the trade
any other trade show, Anuga’s unique concept of featuring but limited! travel costs and freight. visitors were from countries other than Germany. Exhibiting at
ANUGA can substitute for several weeks of round-the-world
10 specialized trade show segments in 1 location has been Corner/End-Cap Booth: 10% surcharge Food Show Plus! Services travel to meet with your actual and potential customers.
highly successful in matching our exhibitors with their right Booth Sharing Fee: $1,000 (max. 2 companies)
target audience. Media Package Fee: $575 (mandatory) The Food Show Plus! Program provides in-market support Of the 163 U.S. exhibitors at the previous ANUGA, 148
such as: pre-show product research for pricing, import companies participated in the USA Pavilion, exhibiting a wide
regulations, competitive analysis; pre-arranged meetings variety of ingredients, processed foods, and beverages.
Anuga’s Specialized Trade Segments To reserve your space, contact: with potential buyers, and local industry tours. Exhibitors in the USA Pavilion benefit from the general publicity
Veronica Woods that this large and attractive pavilion receives. Despite
Sales & Project Manager For more information on how to become a “Branded the enormous size of the ANUGA trade show (11 halls with
Anuga Fine Food Anuga Drinks Company” contact your State Regional Trade Groups’ about 284,000 sq.m. or approximately 3 million sq.ft.), almost
p 773 326-9922
*Actual design may vary all importers and buyers interested in foreign foods will make it
e v.woods@koelnmessenafta.com Branded Program Manager:
a point to visit the USA Pavilion.
Anuga Chilled Food Anuga Meat
The Chicago office of Koelnmesse, the ANUGA organizers, is
offering you a full-service package for exhibiting in the USA
Anuga Frozen Food Anuga Dairy “The USA Pavilion at ANUGA was a successful Pavilion at ANUGA 2009, designed to maximize the
platform for its 148 participants, generating an effectiveness of your show participation. Please contact
Koelnmesse, Inc. Cologne International Trade Fairs directly
Anuga CateringTec Anuga Organic estimated $9.8 million in on-site sales and over to reserve your booth.
$89 million in 12-month projected sales.”
Do not miss the opportunity to show your products to buyers
Anuga Bread & Bakery, Anuga RetailTec —USDA Tidbits Newsletter, November 2007 from all five continents in only five days! The team of the
Agricultural Affairs Office, U.S. Embassy Berlin looks forward
Hot Beverages
to seeing you in Cologne at ANUGA 2009.

Exclusive Services &

Sincerely,

Amenities for USA

USA Pavilions at Anuga Pavilion Participants Bobby Richey Jr.
• Pre-show Planning and Promotion Counselor for Agricultural Affairs
Our USDA-endorsed Pavilions offer you high visibility by • Welcome Desk and Pavilion Hospitality U.S. Embassy Berlin, Germany
exhibiting with other U.S. companies while you can highlight Full Booth 12 sqm (130 sq.ft.) Small Booth 9 sqm (100 sq.ft.) Space-Only Option 50 sqm Phone: +49 (0)30 8305-1150
• Lounge with Complimentary All Pavilion Services & All Pavilion Services & (540 sq.ft.) minimum
your own brands. Your participation in the USA Pavilion is E-mail: AgBerlin@usda.gov
Refreshments Amenities plus: Amenities plus: Choose this option if you are interested
an easy and cost-effective way to maximize your trade
• Internet Café, Business Center • carpeted booth with back • carpeted booth with back in designing your own booth, but would
show success.
and Private Meeting Rooms and side hard walls and side hard walls like to take advantage of our attractive Food Export Association
• Bilingual Pavilion Staff & • fascia with company name • fascia with company name pavilion amenities. Carpeting and free of the Midwest USA
Multi-Lingual Interpreter Support • 4 spotlights and a 220-volt • 2 spotlights and a 220-volt one-way shipping of 300 lbs* is in- Michelle Rogowski
• Company Listing in the outlet outlet cluded. Number of exhibitor passes and p 312 334-9200
• exclusive USA Pavilion Directory • 1 table and 3 chairs • 1 table and 2 chairs complimentary visitor tickets vary ac- e mrogowski@foodexport.org
distributed on-site • 1 lockable showcase • 1 lockable information cording to space size. www.foodexport.org
• official Anuga Show Catalog: counter plus 1 information counter Western US Agricultural
Early Registration
print and online-versions counter • 2 wall shelves, wastebasket Trade Association (WUSATA)
and daily cleaning BEFORE Feb 2: $525 per sqm Ann Buczkowski
NEW: 2 complimentary • 4 wall shelves, wastebasket
• Free one-way shipping of Standard Price: $565 per sqm p 360 693-3373
Listings in the Product and daily cleaning
75 lbs of product samples* e ann@wusata.org
Section of the Catalog • free one-way shipping
www.wusata.org
of 100lbs of product • 2 exhibitor passes
• Anuga Online Service Tools:
samples* • 9 one-day complimentary Food Export USA-Northeast
Route Planner, Schedule
• 4 exhibitor passes visitor invitations Antoniya Gospodinova
Planner and Matchmaking p 215 829-9111
• 12 one-day complimentary
Forum as well as in the Mobile Early Registration e agospodinova@foodexport.org
visitor invitations
Exhibition Guide BEFORE February 2: $1,095 per sqm** www.foodexportusa.org
• Dedicated Website to the USA Anuga Early Registration Standard Price: $1,145 per sqm Southern US Trade Association
“The Anuga Fair is the one trade event that guarantees you
a return on your investment of time and money. A superb Pavilions with Online Exhibitor Manual BEFORE February 2: $895 per sqm** (SUSTA)
forum for the international trade at large.” • Assistance with Hotel Accommodations Standard Price: $935 per sqm Deneen Wiltz
• Assistance with Shipping p 504 568-5986
* from consolidation point in the U.S. e deneen@susta.org
• USA Pavilion Party
—Rodney Schnurr, VP, Int’l Division, Snyder’s of Hanover
** All prices are subject to 19% VAT. VAT can
be reclaimed!
www.susta.org
 Specialized USA Pavilions at Anuga
ANUGA 2009
USDA’s Branded Program Provides Dear Food Industry Executive:
Financial Assistance The Office of Agricultural Affairs at the U.S.
Embassy in Berlin, Germany invites your
To match you with your target The USDA’s State Regional Trade Groups offer export company to participate in the USA Pavilion
audience, USA Pavilions are offered advice through their Branded Program. Your company at ANUGA 2009 in Cologne, Germany,
in the following segments: Fine Food,
A Vibrant Marketplace for U.S.
October 10 - 14, 2009.
may be eligible to take advantage of financial support
Meat, Frozen Food, Organic and Drinks. that helps offset the costs of exhibiting at international ANUGA will be the key international food
Special rates are available for Frozen
Manufacturers & Exporters
trade shows. and beverage trade show in 2009 world-
Food, Organic and Drinks. wide, bringing exhibitors and buyers from
By exhibiting in the USA Pavilion, you may be able to almost all countries in the world together in one place. In
We believe in the highest degree of customer service making End-cap (28 sqm or larger) and corner receive up to 50% cost reimbursement of your trade 2007, 163,384 buyers from over 174 countries on all five
it easy for buyers to find what they are looking for. Unlike spaces (15 sqm or larger) are available show participation including exhibiting fees, international continents visited ANUGA. About 56 percent of the trade
any other trade show, Anuga’s unique concept of featuring but limited! travel costs and freight. visitors were from countries other than Germany. Exhibiting at
ANUGA can substitute for several weeks of round-the-world
10 specialized trade show segments in 1 location has been Corner/End-Cap Booth: 10% surcharge Food Show Plus! Services travel to meet with your actual and potential customers.
highly successful in matching our exhibitors with their right Booth Sharing Fee: $1,000 (max. 2 companies)
target audience. Media Package Fee: $575 (mandatory) The Food Show Plus! Program provides in-market support Of the 163 U.S. exhibitors at the previous ANUGA, 148
such as: pre-show product research for pricing, import companies participated in the USA Pavilion, exhibiting a wide
regulations, competitive analysis; pre-arranged meetings variety of ingredients, processed foods, and beverages.
Anuga’s Specialized Trade Segments To reserve your space, contact: with potential buyers, and local industry tours. Exhibitors in the USA Pavilion benefit from the general publicity
Veronica Woods that this large and attractive pavilion receives. Despite
Sales & Project Manager For more information on how to become a “Branded the enormous size of the ANUGA trade show (11 halls with
Anuga Fine Food Anuga Drinks Company” contact your State Regional Trade Groups’ about 284,000 sq.m. or approximately 3 million sq.ft.), almost
p 773 326-9922
*Actual design may vary all importers and buyers interested in foreign foods will make it
e v.woods@koelnmessenafta.com Branded Program Manager:
a point to visit the USA Pavilion.
Anuga Chilled Food Anuga Meat
The Chicago office of Koelnmesse, the ANUGA organizers, is
offering you a full-service package for exhibiting in the USA
Anuga Frozen Food Anuga Dairy “The USA Pavilion at ANUGA was a successful Pavilion at ANUGA 2009, designed to maximize the
platform for its 148 participants, generating an effectiveness of your show participation. Please contact
Koelnmesse, Inc. Cologne International Trade Fairs directly
Anuga CateringTec Anuga Organic estimated $9.8 million in on-site sales and over to reserve your booth.
$89 million in 12-month projected sales.”
Do not miss the opportunity to show your products to buyers
Anuga Bread & Bakery, Anuga RetailTec —USDA Tidbits Newsletter, November 2007 from all five continents in only five days! The team of the
Agricultural Affairs Office, U.S. Embassy Berlin looks forward
Hot Beverages
to seeing you in Cologne at ANUGA 2009.

Exclusive Services &

Sincerely,

Amenities for USA

USA Pavilions at Anuga Pavilion Participants Bobby Richey Jr.
• Pre-show Planning and Promotion Counselor for Agricultural Affairs
Our USDA-endorsed Pavilions offer you high visibility by • Welcome Desk and Pavilion Hospitality U.S. Embassy Berlin, Germany
exhibiting with other U.S. companies while you can highlight Full Booth 12 sqm (130 sq.ft.) Small Booth 9 sqm (100 sq.ft.) Space-Only Option 50 sqm Phone: +49 (0)30 8305-1150
• Lounge with Complimentary All Pavilion Services & All Pavilion Services & (540 sq.ft.) minimum
your own brands. Your participation in the USA Pavilion is E-mail: AgBerlin@usda.gov
Refreshments Amenities plus: Amenities plus: Choose this option if you are interested
an easy and cost-effective way to maximize your trade
• Internet Café, Business Center • carpeted booth with back • carpeted booth with back in designing your own booth, but would
show success.
and Private Meeting Rooms and side hard walls and side hard walls like to take advantage of our attractive Food Export Association
• Bilingual Pavilion Staff & • fascia with company name • fascia with company name pavilion amenities. Carpeting and free of the Midwest USA
Multi-Lingual Interpreter Support • 4 spotlights and a 220-volt • 2 spotlights and a 220-volt one-way shipping of 300 lbs* is in- Michelle Rogowski
• Company Listing in the outlet outlet cluded. Number of exhibitor passes and p 312 334-9200
• exclusive USA Pavilion Directory • 1 table and 3 chairs • 1 table and 2 chairs complimentary visitor tickets vary ac- e mrogowski@foodexport.org
distributed on-site • 1 lockable showcase • 1 lockable information cording to space size. www.foodexport.org
• official Anuga Show Catalog: counter plus 1 information counter Western US Agricultural
Early Registration
print and online-versions counter • 2 wall shelves, wastebasket Trade Association (WUSATA)
and daily cleaning BEFORE Feb 2: $525 per sqm Ann Buczkowski
NEW: 2 complimentary • 4 wall shelves, wastebasket
• Free one-way shipping of Standard Price: $565 per sqm p 360 693-3373
Listings in the Product and daily cleaning
75 lbs of product samples* e ann@wusata.org
Section of the Catalog • free one-way shipping
www.wusata.org
of 100lbs of product • 2 exhibitor passes
• Anuga Online Service Tools:
samples* • 9 one-day complimentary Food Export USA-Northeast
Route Planner, Schedule
• 4 exhibitor passes visitor invitations Antoniya Gospodinova
Planner and Matchmaking p 215 829-9111
• 12 one-day complimentary
Forum as well as in the Mobile Early Registration e agospodinova@foodexport.org
visitor invitations
Exhibition Guide BEFORE February 2: $1,095 per sqm** www.foodexportusa.org
• Dedicated Website to the USA Anuga Early Registration Standard Price: $1,145 per sqm Southern US Trade Association
“The Anuga Fair is the one trade event that guarantees you
a return on your investment of time and money. A superb Pavilions with Online Exhibitor Manual BEFORE February 2: $895 per sqm** (SUSTA)
forum for the international trade at large.” • Assistance with Hotel Accommodations Standard Price: $935 per sqm Deneen Wiltz
• Assistance with Shipping p 504 568-5986
* from consolidation point in the U.S. e deneen@susta.org
• USA Pavilion Party
—Rodney Schnurr, VP, Int’l Division, Snyder’s of Hanover
** All prices are subject to 19% VAT. VAT can
be reclaimed!
www.susta.org
 anuga.koelnmessenafta.com

Koelnmesse’s World Food Tour 2008 - 2009

“Anuga is the world's best venue to "mix &
mingle" with key specialty food buyers without Centerstage for the Global Food & Beverage Industry
leaving your booth! Magic Seasoning Blends has 10 specialized trade shows in 1 location
exhibited at Anuga since 1989 and builds the show
into its sales & marketing plan without hesitation.”
— John McBride, VP, Sales, Magic Seasoning Blends Inspired by Anuga, Koelnmesse produces diverse food,
beverage & confectionery trade shows worldwide to Sweets Middle East
provide you with an opportunity to develop or strengthen Dubai
Nov. 3-5, 2008
your sales channels into regional world markets. USA Nov. 2-4, 2009
“Where else could I meet so many qualified Pavilions are offered for select events, turnkey packages
international buyers but at Anuga. If you don't are available for all events. MAP funding is available.
Wine & Gourmet Asia
exhibit at Anuga your competition will surely To secure your space or for more information contact:

Centerstage for the Global Food &

Macau
be there.” Veronica Woods, p 773 326-9922. Nov. 5-7, 2008

Beverage Industry • 10 Specialized

Nov. 4-6, 2009
— Martin Sokoloff, President, Good Groceries Co.

Trade Shows under 1 Roof

Anuga 2009 Hall Plan
Annapoorna World of Food India
Mumbai
Nov. 13-15, 2008
Every 2 years Anuga in Cologne takes centerstage in the Nov. 25-27, 2009
food & beverage industry. It becomes the key industry event
for innovations in the food sector and where sellers find
access to new distribution channels into international markets. International FoodService India
Mumbai
“There is no better food fair than Anuga” agree 95% of Nov. 13-15, 2008

Anuga attendees and 90% of Anuga exhibitors. And with

good reason: no other trade show brings together the
Nov. 25-27, 2009
USA Pavilions I Anuga 2009
entire global food industry in a single location, generating Cologne, Germany I Koelnmesse Convention Center I October 10 - 14, 2009
new markets, new contacts and new sales for you. ISM

It Pays to Be an Early Bird! - Register before February 2, 2009!

Cologne
Imagine, more than 163,000 trade attendees from 175 Feb. 1-4, 2009
countries and 6,795 exhibitors from 95 countries did business
and signed deals during Anuga in 2007.
Wine & Gourmet Japan
Tokyo

Anuga is a Trade Only

Trade - 41%
April 22-24, 2009
Food Service & Catering - 20%
Industry - 16%
Event Visited by
Other - 9%
• Agents & Distributors Thaifex World of Food Asia
Anuga’s Specialized Trade Segments
Service Providers - 8%
Imports - 6%
• Importers & Wholesalers Bangkok
May 13-17, 2009
• Supermarkets & Retailers
• Department Stores • Anuga Fine Food • Anuga Drinks
• Hotels & Restaurants • Anuga Chilled Food • Anuga Meat
• Food Service Buyers World of Food China
Europe - 45% • Fast Food Chains • Anuga Frozen Food • Anuga Dairy Shanghai
• Airlines
Sept. 2-4, 2009
Africa - 7.5%
• Anuga CateringTec • Anuga Organic
Americas - 4% • Specialty Stores
Asia/Oceania - 20% • Mail Order Catalogs • Anuga Bread & Bakery, • Anuga RetailTec
Germany - 42% • Duty Free Stores Hot Beverages Sweets China
Shanghai
Trade segment text colors correspond to Event Hall locations. Sept. 2-4, 2009

At Anuga you will find out what is new, where

growth can be expected and where new Organizers Officially Endorsed by Organized by
export markets can be found.
USDA Foreign Agricultural Service Koelnmesse Inc. Mette Petersen
AG Stop 1052 Cologne International President & Managing Director

Don’t miss out on this

Washington, DC 20250-1052 Trade Fairs p 773 326-9920
f 202 690-4374 8700 W. Bryn Mawr Ave. e info@koelnmessenafta.com

great opportunity!
www.fas.usda.gov Ste. 640N
Veronica Woods
Chicago, IL 60631

Join us at Anuga 2009!

Sharon Cook Sales & Project Manager
f 773 714-0063
Agricultural Marketing Specialist Food & FoodTec Trade Shows
www.koelnmessenafta.com
p 202 720-3425 p 773 326-9922
e sharon.cook@fas.usda.gov e v.woods@koelnmessenafta.com