Mobile OS Comparative Analysis and Forecast 2013 - 2018

http://mindcommerce.com/Publications/MobileOS_ComparativeAnalysis_2013-2018.php Published: Oct 2013

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A mobile OS is an Operating System that operates a smartphone, tablet, phablet, PDA, or other digital mobile/wireless device. Modern mobile operating systems combine the features of a personal computer operating system with touch screen, cellular, Bluetooth, WiFi, GPS mobile navigation, camera, video camera, speech recognition, voice recorder, music player, near field communication, personal digital assistant (PDA) and other features. This research evaluates the competitive landscape of major mobile operating systems including their evolution, market performance and projections, application store performance, market threats and fragmentations challenges, SWOT analysis, and emerging OS platforms and in-depth analysis of Googles strategy over Android Open Source Project (AOSP). The report also provides a global forecast for mobile applications segmented by mobile OS and App Store and mobile OS and Business Model: Global Mobile Application Revenue by App Store 2013 - 2018 Amazon App Store Apple App Store Bada App Store BlackBerry App World FireFox OS Google Play Kindle App Store Nokia App Store Nook App Store Tizen WebOS App Store Windows Store Others

Global Mobile Application Revenue by Business Model 2013 - 2018

 Virtual Goods Advertising Revenue Subscription Revenue Download Revenue Target Audience: Mobile network operators Mobile handset manufacturers OS and application store companies Wireless/Mobile application developers Wireless/Mobile infrastructure providers Personal computing device manufacturers Services infrastructure and outsourcing providers Companies in Report: Alibaba Amazon Apple Blackberry Google IBM Microsoft Mozilla Nokia Samsung Ubuntu Table of Contents: 1.0 INTRODUCTION 5 2.0 2.1 2.2 2.3 2.4 2.5 2.6 3.0 MAJOR MOBILE OS EVOLUTION TIMELINE AND ANALYSIS 6 DEVELOPMENT TIMELINE OF ALL MOBILE OS 6 ANDROID VERSION 1.0 4.4 7 IOS VERSION 1.0 7 9 WINDOWS PHONE 11 BLACKBERRY 12 SYMBIAN 12 MOBILE OS MARKET PROJECTION AND COMPETITIVE ANALYSIS 14

3.1 MOBILE OS COMPARISON CHART BY FUNCTIONALITY AND FEATURES 14 3.2 GLOBAL MOBILE APPLICATION REVENUE BY TOTAL VS. BUSINESS MODEL ($ MILLION) 17

3.3 GLOBAL MOBILE APPLICATION REVENUE BY APP STORE ($ MILLION) 18 3.4 GLOBAL SMARTPHONE SALES BY MOBILE OS 18 3.5 3.6 3.7 3.8 MOBILE OS MARKET SHARE PROJECTION 2013 2017 19 GLOBAL TABLET SALES & MARKET SHARE BY OS (UNIT MILLION) 20 TOP SMARTPHONE COUNTRIES BY SALES & MARKET SHARE (UNIT MILLION) 20 TOP FIVE SMARTPHONE VENDOR SALES & MARKET SHARE (UNIT MILLION) 20

3.9 SMARTPHONE PROFIT SHARE BY OEMS 21 3.10 APPSTORE STATISTICS 21 3.11 APP QUALITY REPORT IOS VS. ANDROID 22 3.12 APPS DOWNLOAD REVENUE SHARE BY OS 23 3.13 3.14 3.15 3.16 APPS DOWNLOAD TREND BY USERS 2013 23 CONSUMER VS. ENTERPRISE INTERNET USAGE BY OS 2013 24 USER LOYALTY RATIO OVER MOBILE OS 24 CONSUMER LOYALTY OVER PHONE BRAND 24

3.17 AD CONVERSATION RATE BY MOBILE OS VS. AD CATEGORY 25 3.18 BANNER AD CONVERSION RATE BY MOBILE OS VS. APP CATEGORY 25 3.19 WHO IS WINING: IOS OR ANDROID OR OTHER? 26 4.0 SWOT ANALYSIS & FRAGMENTATION CHALLENGE 27 4.1 STRENGTH AND OPPORTUNITY 27 4.1.1 ANDROID OS 27 4.1.2 IOS 27 4.1.3 WINDOWS PHONE 27 4.1.4 BLACKBERRY 28 4.1.5 SYMBIAN 28 4.2 WEAKNESS AND THREAT 28 4.2.1 ANDROID 28 4.2.2 4.2.3 4.2.4 4.2.5 IOS 29 WINDOWS PHONE 29 BLACKBERRY 29 SYMBIAN 29

4.3 MOBILE OS FRAGMENTATION CHALLENGE 30 5.0 MOBILE OS ENTRANT 31 5.1 FIREFOX OS 31 5.1.1 OVERVIEW 31 5.1.2 FEATURES & APPLICATIONS 31 5.1.3 COMPETITIVE LANDSCAPE 33 5.2 UBUNTU TOUCH 33 5.2.1 OVERVIEW 33 5.2.2 FEATURES & APPLICATIONS 34 6.0 ANDROID OPEN SOURCE PROJECT (AOSP) VS. GOOGLE ANALYSIS 36 6.1 ANDROID VS. GOOGLE SUCCESS AND POSSIBLE THREAT FOR GOOGLE 36

6.2 IS ANDROID REALLY OPEN SOURCE? 36 6.2.1 AOSP SEARCH VS. GOOGLE SEARCH 37 6.2.2 6.2.3 6.2.4 6.2.5 AOSP MUSIC VS. GOOGLE PLAY MUSIC 37 GOOGLE CALENDAR VS. AOSP CALENDAR 38 AOSP KEYBOARD VS. GOOGLE KEYBOARD 38 AOSP CAMERA VS. GOOGLE CAMERA 39

6.2.6 AOSP MESSAGING VS. GOOGLE HANGOUT 39 6.3 ANDROID OEM STRATEGY 40 6.3.1 GOOGLE APPS BUNDLE AND SKYHOOK LESSON 40 6.3.2 ALIBABA CHINA LESSON 40 6.3.3 AMAZON LESSON 41 6.4 GOOGLE APIS STRATEGY 41 6.5 GOOGLE MAPS API STRATEGY 42 6.6 GOOGLE CLOUD MESSAGING (GCM) STRATEGY 42 6.7 LOCATION APIS STRATEGY 42 6.8 IN-APP PURCHASING APIS 43 6.9 PLAY GAMES API 43 6.10 SAMSUNG AND AMAZONS ANDROID STRATEGY 43 6.11 IS GOOGLES ANDROID ECOSYSTEM CHALLENGEABLE? 44 7.0 CONCLUSIONS 45 7.1 KEY FINDINGS AND FUTURE OF MOBILE OS MARKETPLACE 45 List of Graphs Figure 1: Smarphone Profit Share by OEM 2013 21 Figure 2: uTest App Quality Report iOS vs. Android 2013 22 Figure 3: Application Download Revenue 2013: iOS vs. Android vs. Others 23 Figure Figure Figure Figure 4: 5: 6: 7: Application Download Trend iOS vs. Android vs. Others 2013 23 Graphical Difference between Google Search vs. AOSP Search 37 Graphical Difference between Google Play Music vs. AOSP Music 37 Graphical Difference between Google Calendar vs. AOSP Calendar 38

Figure 8: Graphical Difference between Google Keyboard vs. AOSP Keyboard 38 Figure 9: Graphical Difference between Google Camera vs. AOSP Camera 39 Figure 10: Graphical Difference between Google Hangout vs. AOSP Messaging 39 List of Tables Table 1: Development Timeline of Major Mobile OS 1996 2013 6 Table 2: Performance Comparison Chart by Functionality & Features 17 Table 3: Global Mobile Application Revenue by Business Model 2013 - 2018 18 Table 4: Global Mobile App Store Revenue Forecast 2013 2018 18

Table 5: Global Smartphone Sales by OS 2012 vs. 2013 (Unit Million) 18 Table 6: Global Smartphone Sales by Mobile OS: Q1 - 2013 Q2 19 Table Table Table Table Table Table Table Table Table Table Table Table 7: Smartphone Market Share by Mobile OS 2013 2017 19 8: Tablet Sales & Market Share by OS 2012 2016 20 9: Top Seven Smartphone Countries by Sales & Market Share 2012 2016 20 10: Top Five Smartphone Vendor Sales & Market Share 2012 vs. 2013 21 11: 12: 13: 14: 15: 16: 17: 18: Appstore Statistics as of Q3 2013 : iOS vs. Android vs. Windows 22 Consumer vs. Enterprise Internet Usage Trend by OS 2013 24 Mobile OS User Loyalty Ratio 2013 24 Consumer Loyalty over Phone Brand 2013 24 Rates of Ad Conversion by Mobile OS vs. Ad Format 25 Rate of Ad Conversion by Mobile OS vs. App Category 25 Release Timeline of Fireforx OS 31 System Requirement for Ubuntu OS 34

Contact: Kabir Ahmad, Email: kabir@mindcommerce.com