Extracting business intelligence from the cocktail of mobile, devices and the cloud

Shaken, not stirred!

CliveBamforth, Rob Longbottom, Service Director, Principal Analyst,Quocirca QuocircaLtd Ltd

Are we there yet?

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Key ingredients in the mix

Social

Mobile

Cloud

Analytics

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Mobile Social

Cloud Analytics
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Waves of worker mobility

M2M

Number of users

Steel Collar Mobile Working Mobile IT White Collar Knowledge worker Mobile Email Pink Collar Decision maker Blue Collar Task and process Automation

Time
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Shifting future reliance on devices

0% Tablet 20% 40% 60% 80% 100%

25% work with corp supplied tablets, but 2/3 of rest use them occasionally for work too

Smartphone

50% work with corp supplied smartphones, but a third of them have a personal one as well

Laptop

Desktop More
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Same

Less

Don't use for work

Source: iPass Mobile workforce report Nov 2012

Quick poll question youre only allowed one device for work access to IT, is it?

!!Desktop or laptop !!Tablet! !!Mobile phone

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More mobile & decline of the desk

! 51.2% see the office as a place for occasional use! ! 74% expect millennials to reject traditional office! ! 71.9% predict a decline in amount of office space! ! Typical London desk costs 10.5k per year

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Unwired Research Vwork survey of 600 business leaders May 2011

Places & productivity

At home 80% In the office 60% 40% 20% 0% On public transport

In a hotel Work remotely Feel more productive

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At a coffee shop

On an airplane
Source: iPass mobile workforce report May 2013

Money to be made top 3 predictions

Direct economic impact of mobile Internet could be $3.7t to $10.8t per year in 2025
the automation of knowledge work could be $5.2t to $6.7t

and for the Internet of Things it could be $2.7t to $6.2t

Quocirca 2013 Source: Disruptive Technologies McKinsey & Co May 2013

Mobile Social

Cloud Analytics
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You want unstructured big data?

>1.5 billion users globally Shelf life of social media links 3 hours Every minute, every day 100,000 tweets 48 hours of video to YouTube 700,000 items shared on Fracebook

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Sources: lots, varied and inevitably out of date its big!

The evolution of communication

Marketplace

B2A

Social

Business partners

B2B B2E

Employees

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Mobile

Customers

B2C

Motivators for opening up to external users

Transact directly with customers 60% 40% 20% Integrate supply chains More business with existing customers 0% Improve services to partners

Improve customer experience

Improve partner loyalty

Engage customers via mobile apps

Attract new customers Secondary benefit Major motivator

Quocirca 2013 Source: Quocirca - Digital identities & the open business research March 2013

Use of social media to achieve various goals

Identify & communicate with prospects Improve customer retention 40% 20% 0% Link with partner programs

Better understand customer likes/ dislikes Link to customer loyalty program Already doing
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Enable mobile apps for customer access Profile potential customers Plan to/would like to
Source: Quocirca - Digital identities & the open business research March 2013

Social+ Mobile = the personal cloud

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Mobile Social

Cloud Analytics
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Less hard & soft, more fluffy

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Quick poll question whats you attitude to the cloud?

!!Useful for virtually everything !!Ok for certain things! !!No bargepole is long enough

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Attitude to cloud-based services

Proactively block 3% Avoid cloud 23% Use whenever we can 22%

Evaluate case by case 17%

Evauate as a supplement to in-house 35%

Source: Quocirca - Digital identities & the open business report March 2013

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More use of cloud apps shared across devices in 2012 than 2011?
Unknown 6%

No 29% Yes 65%

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Source: iPass Mobile workforce report Nov 2012

Drivers of cloud adoption

0% Lower cost of ownership Better working practices Business efficiency Easier external interaction IT management efficiency Access to specialised apps Access to affordable apps Very important
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20%

40%

60%

80%

Significant
Source: Quocirca The adoption of cloudbased services report July 2013

Mobile Social

Cloud Analytics
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Value of connections not connectivity

$Social

$Cloud

$Mobile

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$$$

Whats BIG DATA?

Volume

Veracity

Value

Velocity

Variety
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Mobile BIG DATA

Volume

Veracity - context - location - aggregated

Value

Velocity - relevant - instant - personal

Variety
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Big Data limitations

! 21% of UK companies cannot pull out relevant data in real time! ! One third of those who have implemented Big Data say they cannot cope with structured and unstructured data! ! Over half believe they are at risk of making critical decisions based on old or inaccurate data

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Source: Hitachi Data Systems Big Data analytics research June 2013

Evolution or revolution in smart thinking

Business Intelligence

Relevant

Radical

A little Knowledge
Reckless Research

Big Data

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Wisdom of the crowd

Quick poll question have you ever had a

!!holiday by the sea in Wales! !!holiday by the sea, anywhere! !!Never holidayed by the sea

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Thank you
! All Quocirca reports and papers are FREE to download from www.quocirca.com! ! ! ! ! ! ! ! ! ! ! ! ! Finally, a plea for independent lifeboats! (around 50 in UK are not funded by or part of RNLI)! http://www.ferryside-lifeboat.co.uk/donations!
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