Professional Documents
Culture Documents
Content Of Presentation
Emergence & Development Of Strategy Management Process Of Strategic Management School Of Thoughts Configuration School Critique Contribution
Continued
Phase 3Marketing management (mass sale)
1930s to 1950s Market oriented
Value oriented
StrategyBasic concept
perspecti ve position plan
plan
pattern
perspective
position
External environment
Internal environment
Strategic choice
Strategic choice
Long-term Objective
Implementation
Yearly objective
Policy
Control
Structure
Control
Reform
Positioning School
Environmental School
Configuration School
In summary
1. Design strategy as process of deliberate formulation 2. Planning strategy as a formal process 3. Positioning strategy as an analytical process 4. Entrepreneurial strategy as a visionary process 5. Cognitive strategy as a mental process 6. Learning strategy as an emergent process 7. Power strategy as a process of negotiation 8. Cultural strategy as a collective process 9. Environmental strategy as a reactive process 10. Configuration strategy as a process of transformation
Some perspectives may be more appropriate but all are valid and can add something
picture: http://www.blueeskimo.com/resources/skill-development/stepping-stones-to-successful-