India is going Mobile...

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132Mn
By end of 2012

70 Mn
By end of 2011

Mobile Web users in India

Google Confidential and Proprietary Source: Emarketer APAC Digital Landscape

Smartphone User growth in India

100 Mn High End Devices 56% CAGR 52 Mn 32 Mn 11 Mn 21 Mn 72 Mn Nokia Android iOS Blackberry Samsung Total High End Devices
2010 2011 2012 2013 2014

User Base 9 Mn 5.3 Mn 1.6 Mn 2.7 Mn 1.5 Mn 21 Mn

2015

74% users
are in the 18-34 Age Group

78% users
are Graduates or above

Mobile web users are a Highly Valuable Audience

Make Mobile an integral part of your strategy now

Google Confidential and Proprietary Source: Canalys Research, APAC smart phone/mobile phone installed base forecasts

Smart Phone changing consumer media behavior

Frequency of Mobile Search

23% users Search at least once daily

on Smartphones

Frequency of Video Consumption

76 66 49 26 25 52

High Propensity of Mobile Video

High Medium Low

21 26

consumption highest in India

12 12 UK

19 14

China

India

US

Frequency of Social Network usage

73 47 24 29 13 14 11 11 46 43 48

40

Mobile Social Media usage

highest across the globe

China

India

UK

US
Google Confidential and Proprietary

Source: Ipsos India Mobile Consumer Insights study 2011

Reach Your Consumers on the Mobile Google Display Network

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Mobile Google Display Network

Target Premium Wap sites across various categories 90% home page inventory across top 50 sites Average CTR of 0.41% across all inventory

Volume

Niche Interest
Google Confidential and Proprietary Data Source: Internal AdSense Data, September 2011

Why Mobile Google Display Network?

1. Largest Mobile Reach Largest reach among mobile web users in India

2. Premium Publishers Premium publishers with high quality content

3. Contextual Targeting Ability to target contextually as well as specific Site Placements

4. Complete Transparency - Only transparent Mobile Network in India

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Innovative Rich Media Ads across iOS / Android Apps

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Appvertising
Reach users across Android / iOS apps in India

Google Confidential and Proprietary Source: AdMob data

In App Banner Ads

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Html5 Banner Ads

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Social Media Engagement

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Expandable Ads

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13

In App Interstitials

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14

Click to Play Video Banners

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Auto Play Video Interstitials

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iPhone App Promotion

Cross Promotion of iPhone apps across other apps

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iPad In App Banner Ads

iPad in App Banner Ads

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Mobile YouTube Opportunity

Reach Your Audience accessing YouTube on Mobile

Capture 100% of display ad impressions on Mobile YouTube for 24 hours Homepage Browse Page TVC url on YouTube as campaign Landing Page

YouTube Mobile is the #1 video* website in India Mobile Roadblocks receive 6M+ impressions/day Ads appear on the Homepage, Search & Browse pages through browser
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Success Case Studies

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Mtv Roadies

Campaign Results: 250,000 clicks 200,000 site visits High engagement levels

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Samsung Galaxy Tab

Campaign Results: 600,000 clicks 350,000 site visits 7,500 Demo bookings

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Thank You

Mahesh Narayanan mahesh@google.com +919867751456

Google Confidential and Proprietary