The Patriot who joined VEPL

Vijay Bhargav Ganti (Class of 2010) Asst. Manager Marketing VEPL (GREedge.com)

2.5 years of prior work experience in IT (Infosys) Majored in Marketing Member of Branding & Public Relations committee at Great Lakes Job Responsibilities: Digital mktg., Planning & coordinating mktg. campaigns, Market research & analytics, channel development Interests: SEO, SEM, Marketing Analytics, Copywriting, Etymology & Linguistics, Services Marketing, Economics Other offers at time of acceptance : Wipro, Google

Education as an Industry

Emerging rapidly into a noveau growth sector Factors aiding emergence

Successful IPOs huge PE availability incessant demand for quality government mood to relax regulations Growth of service sector

Need to harness demographic advantage make this a strategically important sector like SW and electronics in earlier decades. Rapidly changing economics profitable, worldclass business are emerging all across this industry

Who fits education industry?

Core competencies required teaching, marketing, computing & their management Service oriented mindset, competitive strategy, adaptation to rapidly emerging industry contours and self-refreshing ecosystem required Global technological base and modus operandi is changing due to information technology and computing great opportunity and green field for innovations

What is Valued Epistemics?

A 5 year old educational technology firm A technology innovation oriented product driven service Strong IPR including a patent, proprietary algorithms, processes and evolving trademarks/service marks First and flagship product GREedge.com, Online Academy Has innovated thru many challenges in learning delivery & teaching management Simultaneously offers Scale, Quality and Productivity Optimization Can offer highly individualized learning experiences at large scale Deeply enterprising and creative culture One the cusp of rapid growth. Has maintained 3-4X subscriber base growth since launch in Aug 2008 Aiming to go global, launch new products in the next 24 months

Upcoming Openings
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1 2 3 4 5

Title
Business Development Manager/Executive Channel & Accounts Manager/Executive Online Marketing Specialist/Manager Instruction & Content Designer Business Analyst / Corporate Strategy Assistant Manager, HR Manager, Finance Product Manager Student Facilitation Team Leader Customer Service Manager/Executive Editor

Function
Customer Acquisition Customer Acquisition Customer Acquisition Content Development Corporate

Expected Date
Immediate Immediate April 2011 April 2011 April 2011

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Corporate Corporate Technology/New Products Teaching Management Customer Acquisition Lesson Development; Content Management

Summer 2011 April 2011 Summer 2011 Summer 2011 Immediate April 2011

Some links to explore

Interview 1 Business Line Interview 2 Business Line Grand Challenges of Engineering Clayton Christensen book Disrupting Class, 2010. Harvard Business Press. IDFC-SSKI report on education market 2009 Business World Marketing White book 201011 edition special section on education Education Investment Case Paper from Kaizen Private Equity

More details on Sunday, Dec 5th @GLIM, Manamai during PPT

contact : jobs@vepl.com