Professional Documents
Culture Documents
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Goal
To increase the number of Bowling Green residents in attendance at Toledo Walleye Hockey Games.
The Plan
Objective #1: Increase the amount of social media traffic to Toledo Walleye accounts Tactic #1: Season-long Instagram Photo Contest
o Challenge members of the audience to tweet something clever, a winner would be chosen from that. o Winner could possibly win a meet and greet with team members or free merchandise. o This could raise traffic to their page/ get their chosen hashtag trending on Twitter.
Tactic #3: Implementation of Various Hashtags. o Will help create more social media traffic
o Possible Hastags: ! #MakeOutMonday ! #WalleyeWednesday ! #FaceOffFriday ! #FreezeOutFriday ! #SnapshotSaturday ! #SelfieSunday
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Objective #2: Increase the number of Bowling Green hockey fans in attendance at Toledo Walleye Game Tactic #1: Cross Promotion with BGSU Athletics Tactic #2: Bobby Shea Media Pitch
o BG residents that used to watch Bobby Shea play for BGSU may see that he is now playing for the Walleye through cross promotion efforts with BGSU Athletics or a story in local press. This may attract those BG residents to Walleye games.
Tactic #3: Electronic Word of Mouth Objective #3: Local School District Report Card Challenge Tactic #1: Individual Student Contest
o Challenge k-12 students in the area to get all As on their report card o If a student does so and presents a valid report card at any Walleye hockey game, a reward will be given to that individual student. o Individual Reward possibilities ! Coupon off concessions ! Free piece of walleye apparel/merchandise ! Free souvenir cup ! Photo put on the large display board at halftime (along with all others from that evenings game) ! Photo with Spike, the mascot
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Objective #4: Implement Additional Themed Nights Tactic #1: Makeout Monday
o o o o Will be held on December 30th Target Audience will be for Adults & College students Promotion of a Couples Night The Package would consist of: ! Two Hockey Tickets ! Dinner Vouchers + Dessert at the arena ! Two Ice Skating Passes for after the game ! Pictures to remember the moment o Attend this event and get a $1.00 off voucher for another Walleye game.
o Hot Diggity, Dollar Dogs o $1 Draft Beer o Party with the Players after the game in the suites
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Timeline
November
Start Instagram Photo Contest Start Tweet From Your Seat Start Using various Hashtags Host College Night Host Military Appreciation Night Send out Bobby Shea Press Release Initiate cross-promotion with BGSU Athletics Host Makeout Monday Host College Night Start Schools District Report Card Challenge Host College Night Host Union Night Host College Night Host Greek Night Host College Night Announce winning School District Present winning school with grand prize Host Heroes Night Host Bros Night Host College Night Host Ladies Night
December January
February March
April
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Budget
Tactic
Media
Item
3
Quantity
100 1
Amount
FREE $85.00 ? FREE
Press Release Promotional Posters Materials Lamar Screen Campus Televion Circuit Email Promotional Foam Items Fingers Bobble Heads
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Measuring Objectives
Track attendance from the current season versus last season Track number of new followers on social media accounts such as Twitter, Instagram, and Facebook Track Hashtags that are related to Toledo Walleye Games, Event Nights, and Contest Track attendance of all age groups Track the amount of schools/students that participate in the report card challenge Track attendance for each themed night to measure success Track the amount of weekly uploaded related for Instagram contest. Use Google analytics to track number of hits on Walleye website
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