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Navigate today’s
analytics hiring WHAT INSPIRED US
environment, determine TO PUBLISH THIS
remuneration levels REPORT?
and plan budgets.
In our search for an extensive source of
We give you a portrait of the industry this past year, while independent information on the trends and future of
also giving some predictions about the future. We have the analytics industry we came up short. If we were
benchmarked salaries sector wise, allowing employers to looking for it, we were sure there were others also
compare their remuneration standards to industry on the same mission. Why not then use our industry
standards. Employees and wannabe analytics professionals network, our student network, and the knowledge
on the other hand can use this guide to validate their possessed by our placement team and the team at
earnings or remuneration packages offered. AIM, to compile a report of our own?
We could offer it to our students and clients alike, as
This guide is divided into 3 parts. well as offer it to anyone else interested in the
The first part gives a portrait of the past year and growing field of analytics.
predictions from our panel of experts about what Our good deed for the year!
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is to come.
The dominance of SAS is under serious threat from R. Text analytics has emerged as a field of interest. The
In the next 2 to 3 years, R could well approach SAS in field will evolve over the next 2 to 3 years and we
terms of market share largely because of their: anticipate applications of text analytics to expand and
cover both inbound and outbound data, on a more
Continued rapid growth in add-on packages. regular basis. Several players are also seeking out
The attraction of R’s powerful language. efficient techniques to analyze content beyond text.
The near monopoly R has on the latest analytic
methods. Cloud based services like Amazons EMR will become
It is FREE ! more popular. It will open up BI and analytics to an
The freedom to teach with real-world examples audience of traditionally non analytical users, allowing
from outside organizations, which is forbidden to them to focus on analyzing data without having to
academics by SAS and SPSS licenses worry about time-consuming set-up and management.
Hadoop and MapReduce may continue to be the India will remain the preferred destination for analytics
industry standard tool for big data processing but outsourcing as compared to other Asian countries like
credible competitors like Berkeley Data Analytics Phillipines and China. Unlike the BPOs, analytics
Stack will emerge to gain a sizable share of the (considered a part of KPO) requires skills that are not
market. easily available in these countries.
The last 3 years have seen an online boom in India India’s analytics talent pool will be in high demand
with thousands of online companies mushrooming all because of their process expertise and English language
over the country. We predict a huge increase in demand proficiency.
for web analytics as these companies fight to become
more competitive. The fragmented offshore analytics industry will
consolidate with a few strong players emerging as
Along with web analytics, social media analytics is market leaders.
another field that is going to witness a shortage of
trained professionals. Indian analytics service providers will be challenged into
providing services like model development, consulting
and proprietary IP based services.
on finding the right culture of the business. Ensure that the rest of your
workforce has the cultural ability to absorb and
talent. accept this strategic change.
“Spend atleast 2 years learning the fundamentals of analytics, be very hands-on and understand the
business that you are working with. Very often I see folks who view analytics as knowing
SAS or SQL. And that is a very wrong viewpoint.”
Anunay Gupta, Co-founder & Head
of Analytics at Marketelligent
“People who want to get into analytics should focus on “Folks who have a natural bent of mind to think logically and
learning statistics and understanding business logic. out-of-the-box, I think would be really successful as analysts
The basics are no rocket science, and people who hold – the tools of the trade can be easily taught.”
an edge above the others will find it easier to secure
their dream job”
Interview – Vinay Mantha
Ashutosh Kumar, VP Analytics Head of Analytics COE at
at Capillary Technologies Sapient Nitro
“While recruiting, I look for deduction ability, logical thinking, and communication skills apart
from subject knowledge. Our selection procedure involves multiple stages to assess core skills,
practical experience and potential to grow.” Ganesh S,
CEO at Dun & Bradstreet
Technology and Data Services
“My advice to the budding analysts would be NOT to get “As a startup we look for people with good numerical
too much bogged down with gaining expertise in tools skills. I will then invest my time in training them on
only. See the big picture and value that the analysis will statistical and forecasting tools.”
provide to fulfill the business objectives.”
Santosh Nair,
Interview – Dr. AshishGoel, CEO Analytic Edge
AGM Pharma Analytics at HCL
“It may sound cliché but when I am hiring from B School colleges the only thing I look for is the Right
Attitude and Aptitude.”
Anees Merchant,
Associate Principal Analytics at eClerx
In this section, we have compiled detailed information 2. IT Companies – This includes IT companies
on the salaries in analytics – at different experience such as Wipro, TCS, Infosys etc. that are now
levels as well as across different kinds of analytics looking at analytics as the next growth engine.
organizations.
The first split is across the various experience levels. 3. In-house units – This includes companies that
We have divided the population of analytics use analytics to support their own businesses
professionals into 4 different levels based on years of such as HSBC, Citibank, Tesco, Target etc.
experience within the analytics industry.
4. Niche analytics companies – This includes
Entry Level – 0 to 2 years specialized analytics companies such as
Mid Level – 2 to 5 years Mu Sigma, Fractal analytics, Marketelligent
Senior manager level – 5 to 10 years and Gramener.
Director level - > 10 years
We have presented the average salaries across the 4
The second split is by the type of analytics experience groups as well as across the 4 different
organization. We have divided the various analytics types of analytics organizations. Further, in order to
organizations into 4 types – capture the broad range the salaries cover, we have
also added the 10th and the 90th percentile salary
1. Knowledge process outsourcers or KPOs numbers for each group.
- This includes companies such as Genpact,
Accenture, WNS etc. which offer analytics as one
of the outsourced services in the portfolio.
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KPOs
Experience Min (10th perc) Max (90th Perc) Average
5 - 10 Yrs 8 18 13
10 + Yrs 13 24 20
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IT Companies.
2 - 5 Yrs 3.5 9 7
5 - 10 Yrs 8 16 12
10 + Yrs 13 32 23
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In - House
Experience Min (10th perc) Max (90th Perc) Average
0 - 2 Yrs 3.5 8 5
2 - 5 Yrs 7 15 10
5 - 10 Yrs 12 28 22
10 + Yrs 16 38 26
13
Niche
Experience Min (10th perc) Max (90th Perc) Average
0 - 2 Yrs 3 6 4.5
2 - 5 Yrs 5 8 6
5 - 10 Yrs 7 14 9
10 + Yrs 12 21 16
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Avg Salaries
2 - 5 Yrs 7 6.5 10 6
5 - 10 Yrs 12 13 22 9
10 + Yrs 23 20 26 16
Conclusion
There are plenty of different options for analytics aspirants. If one is looking to enter this field, KPOs
and IT companies offer financially attractive options. Niche analytics companies offer more varied work
which can sometimes be very challenging. In-house units offer the chance to focus on one industry and
build extensive domain knowledge in the area.
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10.72
10.5 10.42
Nationwide
Average
10
9.88
9.5
City 0-6 Lakhs 6-15 Lakhs 15-25 Lakhs 25+ Avg Salaries
As part of the study, we also conducted a city wise survey. We have collected and compared average sala-
ries for various cities in India as well as the national average.
Average salary in analytics in India is Rs. 10.35 lakhs. 60% of the analytics professionals in India earn over
Rs. 6 lakhs per annum and 20% earn over 15 lakhs per annum. Mumbai has the highest salary amongst all
cities at Rs. 11.49 lakhs. Bangalore comes a close second at Rs. 11.34 lakhs.
If we adjust these numbers for the cost of living, Bangalore will actually have the highest salaries in
analytics amongst all cities in India.
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About AIM:
Analytics India Magazine (AIM) founded by Bhasker Gupta serves the needs of Analytics professions and
provides a focal point for all information related to analytics from the Indian context. It is a web-based
magazine to promote, nourish and collect; ideas and thoughts on Analytics practice in India.
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