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Branding Guidelines

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Introduction Idenity Logo Color variations Color Specifications Proportions Spacing and placement Application on images and textured backgounds

GUIDELINES INTRODUCTION

hese guidelines outline the elements which make up Corona as a perfume brand. They include an overview of the identity and all the rules for using it. Since its inception, Corona has established a strong brand identity. Our award-winning products have earned a reputation for quality and excellence that few can rival. Our corporate mission and positioning, as well as our brand platform, refect that heritage.

IDENTITY LOGO
The Corona corporate logo is the most immediate representation of our company, our people, and our brand to the world. It is a valuable corporate asset that must be used consistently in the proper, approved forms.

IDENTITY LOGOS Colours Variations

The Corona logo has three versions when being used. One for light backgrounds, one for dark backgrounds and another monochrome version. Do no edit the colours of the logo apart from the specified variations.

IDENTITY LOGOS Colours specifications

C-50 M-70 Y-80 K-70 R-60 G-36 B-21 C-11 M-25 Y-41 K-0 R-225 G-191 B-154

C-41 M-55 Y-72 K-23 R-132 G-101 B-75 C-8 M-16 Y-29 K-0 R-233 G-210 B-181

C-9 M-7 Y-7 K-0 R-229 G-227 B-227 C-51 M-42 Y-42 K-6 R-132 G-132 B-132

IDENTITY LOGO Proportions

7x

x 12x

IDENTITY LOGO Proportions

Do no stretch the logo in any way.

Correct Incorrect

IDENTITY LOGO SPACING AND PLACEMENT

2x 2x

7x

12x

A margin must be left around the logo as shown. The grey area is the safe zone, content may be placed here as required.

IDENTITY LOGO SPACING AND PLACEMENT

Do no edit the font or position of other graphic elements. The typeface is a self created hand done typeface by the process of lettering and has been later digitized for usage in the logo.

IDENTITY LOGO application on images and Textured Backgrounds

For application of the logo on images and textured backgrounds,in places other than that on the companys hoarding, products and packaging use the logo on the given monogram for better visibility.

The logo and the graphics are under the copyrights of the company and hence copying or usage of the logo outside the company without legal permissions will result in violation of the laws and will be liable to penalty.

For further information please contact: Ramsha Qamar ramsha.02@gmail.com

THANK YOU

RAMSHA QAMAR
GRAPHIC DESIGN FC VI

Branding Guidelines