vshi@umd.edu | 4518 Knox Road, College Park, MD 20742 | (301) 219-9892 VictoriaCShi.wordpress.com | VickysInternships2012.weebly.

com

Education

University of Maryland, College Park - Robert H. Smith School of Business

Bachelor of Science in Marketing, Bachelor of Art in Communication (Public Relations)

Design and Innovation in Marketing Fellows

Expected May 2015 GPA: 3.93

September 2013 to Present Engage in creative problem-solving and innovative thinking by examining marketing strategy and real-world applications Collaborate with team to create executive summary, video pitch, and business plan for EDENS Retail Challenge Develop design skills through the Adobe Creative Suite September 2012 to May 2013 Created a business plan for artist incubator that connects struggling artists with corporate support Organized and managed entrepreneurial fundraisers to raise more than $600 in one week for donation Engaged in a semester-long consulting project with Agora Partnerships to develop indigenous peoples accelerator by researching indigenous culture, designing grant materials, and preparing client presentations

Social Innovation Fellows

Teaching Assistant for COMM231 (News Writing and Reporting for Public Relations)

May to July 2013 Oversaw the academic development of 19 students by providing constructive feedback, scheduling individual advising appointments, and creating and presenting lessons on grammar and public relations writing skills

Work experience

ASOS Brand Specialist for Youth Marketing Connection Campus Ambassador for Cross-Cultural Solutions

August 2013 to Present Promote the ASOS brand by creating social media content, planning marketing campaigns, conducting group visits, and executing and documenting campus-wide events through photography, design, and blogging

January 2013 to May 2013 Selected as one of 30 students nationwide (top 6% of applicants) to promote Cross-Cultural Solutions through relationship-building with key administrators, organizational presentations, generating awareness online, distributing literature, and implementing campus-wide events

Vince Camuto Brand Manager for Youth Marketing Connection

August 2012 to May 2013 Promoted the Vince Camuto brand by fueling growth of social media fan base; created marketing plans for and executed large-scale events such as digital contests, campus scavenger hunts, and giveaways

Folklife Festival Intern for Smithsonian Center for Folklife and Cultural Heritage June to August 2012
Conducted research for Festival preparation, set up and oversaw Festival, engaged in post-Festival evaluation Designed, facilitated, and managed tours of Festival and created virtual tour for post-Festival website

Marketing and Development Intern for Hope Connections for Cancer Support June to August 2012

Created marketing plans, managed social media, oversaw website, and wrote press releases and news articles Conducted corporate outreach, updated media lists, and developed Young Professionals fundraising group and events

campus Leadership

Project Leader for Change the World Social Venture Consulting

September 2013 to Present Oversee student consultant team to develop marketing plan for nonprofit client by establishing a scope document, conducting research, managing client relations, and creating tangible deliverables

VP Marketing for Net Impact

November 2012 to Present Achieved Gold Status in one semester and 2013 Chapter of the Year in 8 months Lead the marketing committee to create and implement campaigns, promote events through media outlets and relationship building, and spearhead chapter recruitment efforts to increase membership from 23 to 225 in 8 months Use Adobe Creative Suite to design and maintain newsletter, social media sites, and print materials
September 2012 to Present Organize and oversee fraternity-wide events, including planning and managing a semesterly formal for more than 100 guests

Director of Social Activities for Alpha Kappa Psi Business Fraternity UIFI Representative for Delta Gamma Fraternity

February 2012 to Present Selected to represent chapter at the 2013 Undergraduate Interfraternity Institute, a five-day leadership conference that develops organizational efficiency, strengthens commitment to fraternity, and enables participants to create a personal action plan to enact positive change within Greek community