DESIGN OF THE STUDY

Objectives of the study 1) To identify and evaluate behind low RED (Right Execution Daily) score. 2) To understand the availability of activation element in RED stores. ) To identify suitable activation element according to the outlet!s location. ") Evaluate im#act of activation element on sell when $ee# it outside. Scope of study 1. To increase RED score of the outlet 2. To ma$e a #latform for mar$et develo#er to wor$ on difficult RED outlet. . To fill the ga#s of activation element in different RED outlet. ". To evaluate the national $ey accounts. Data sources: %rimary data&' (ather information through )uestionnaire. Direct interview with outlet. *econdary data&' 1. RED score card of the coca'cola. 2. RED trac$er of the mar$et develo#er. . +aga,ines ' -usiness .orld +anagement and Technology.

esearch Desi!"
S# No esearch para$eter Sa$p#i"! e#e$e"t E%p#a"atio"

&evera!e co$pa"y: The -everage industry is contains two ma/or categories0 alcoholic and non'alcoholic. The non'alcoholic beverage industry is the #rinci#le category that The 1oca'1ola 1om#any (23*E& 45) o#erates in. This industry can be bro$en down into several more s#ecific categories including but not limited to& soft drin$s6 bottled water6 fruit /uices6 s#orts drin$s and hot drin$s. This is a large domestic industry6 but is also a great ex#ort to countries the world over.

Tar!et popu#atio"

Out#ets: Dominos6 %i,,a corner6 +c.Donald6 *ubway6 7 * %i,,a6 % 8one6 4aati 8one.

Sa$p#i"! $ethod

Descriptive research: 1. To describe the characteristics of relevant grou#s6 such as consumers6 sales#eo#le6 or organi,ation6 or mar$et areas. 2. To determine the 9#erce#tion of #roduct characteristics. . To ma$e s#ecific #redictions. 'uestio"aire

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Data co##ectio" i"stru$e"ts

Sa$p#i"! si(e:

)* out#ets
Do$i"os +i((a cor"er ,c -D Sub.ay US pi((a +/(o"e 0ati (o"e

2;

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1i$itatio"s of the study:

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1) The area of survey was -anglore district and it was concentrated on urban area only. 2) The time #eriod of study was only for two month so it is not #ossible to cover all the areas and go into the de#th of the #roblem and ma$e analysis. ) The #sychological condition varies from #lace to #lace because in many #laces outlet owner was not su##ortive.

Fie#d .or2:

The field wor$ was done in this #ro/ect ado#ting #ersonal interview method with the hel# of structured =uestionnaire was filled in #ersonnaly by the res#ondents. The survey was conducted in banglore city. The survey =uestionnaire were coded and then tabulated. The analysis and inte#retation was given based on the results of the tabulation.

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Data a"a#ysis procedure:

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*trongly >gree >gree 2eutral

2 1

Disagree *trongly Disagree

1i2ert3s 4uestio""aire va#ues a"d i"terpretatio":

The ?i$ert survey has been selected. )uestions in the =uestionnaire have been enabled the res#ondents to answer the survey easily. @n addition6 this reseach instrument allowed the researcher to carry out the =uantitative a##roach effectively with the use of the statistics for data inter#retation. 5nce all the researcher com#uted the res#ondents have been gathered6 the researcher com#uted the weighted mean value for each survey item. The mean was then com#ared to the ?i$ert scale to inter#ret the results.