JOB DESCRIPTION

Role title: Reports to: GGS: Organisation structure & department profile: Advisor Store Manager GGS 7 Function: Location: Version No: 1 Sales Retail Store based

This role is within all EE stores, reporting to the Store Manager.

Role purpose:

Key Responsibilities & Accountabilities: (In priority order)

Key Challenges: (in priority order)

People

To deliver engaging and thoughtful service that delights all our customers, creating loyalty for our brands, which will ultimately drive the stores commercial performance To surprise and delight all our customers by being intuitive and thoughtful in every interaction with them, anticipating their needs and arriving at an uncomplicated and satisfying outcome for each customer interaction To bring EE to life every day, acting as the brands ambassador, and exploring initiatives and opportunities that will help every aspect of the store and brand become successful and respected within the local community To interact imaginatively with each individual customer, helping them see how our communication tools and technologies could work for them Maintain an up to date knowledge of all products, propositions and company communications to accurately and fully meet the needs of the customers that you serve, including providing demonstrations and understanding competitor offerings To want to be part of, and help create, an environment in which customers feel welcome and comfortable to explore products, services and possibilities, whilst having fun To be dedicated to, and take pride in, the commercial success of your store, delivering against all individual KPI goals and targets To be a collaborative team player, inspiring those around you with your enthusiasm, optimism and willingness to support others To display confidence, self belief and openness to new ideas, adapting and embracing challenges and opportunities with a determination to excel To use empathy, intuition and great listening skills to reflect your genuine dedication to your customers, colleagues, the brand, and the success of the store To display excellent standards in all you do and inspire others to do the same, and that you operate within legislative/regulatory and company policies and procedures To fully understand and keep up-to-date with the range of products, services and promotions within a multi brand environment, simplifying and coaching the customer through the best solution for them as an individual Consistently deliver exceptional customer service in a demanding and changing environment Manages people? no If yes, direct or virtual (project)? direct / virtual / both

Management:

Responsible for: allocation of work (task based) setting direction (objective based) performance management recruitment absence management No of direct reports: Overall team size (headcount):

no no no no no n/a n/a

People Management comments: Financial: Financial Impact comments: within own function: Regional Managers and Store Managers influencing and providing information to enhance store & business performance. across other function: Central Retail support teams providing market and commercial information. Other key relationship comments: EE values Be Bold Be Clear Be Brilliant professional / technical must have: nice to have: business / context Critical Knowledge & Experience (non time related): Highly self motivated and able to act on own abilities Effective listening skills that deliver against customer needs Passion & motivation for over achieving against must have: KPIs Great at networking and building genuine and productive relationships Interest in and awareness of technology Mobility within local area Evidence of attaining and exceeding service / nice to have: sales related targets/ goals Working Collaboratively Influencing & Persuading Delivery of Results Focusing on the Customer May be required to perform additional tasks and responsibilities in line with the needs of the business Computer literacy (Word, Excel, Outlook) A passion for communications technology Cost centre manager OPEX responsibility CAPEX responsibility P&L responsibility no n/a n/a n/a

Key Relationships: (level, nature & purpose)

Skills and knowledge: Any other comments: