From 1950s to 1960s:

Due to the boom in the advertising packaging during the years that followed World War 2 the demand for graphic designed increased. During the 1950s designers like Adrian Frutiger and Paul Rand developed new techniques of graphic design. Paul Rand took the principles of Bauhaus and applied them to advertising and logo design. In the 1950s, The availability of media materials and printing technology led to a boom in visual communication. The characteristics of print ads from the 50s were generally about the family values and life styles and stereotypical role models. The 1950s was the period when the technology had just some progress and many of the ads in 1950s featured photos of famous people like rock stars rather than artists work, this was because the idea behind the ad was to sell an image not the product itself. The ads during this period were standardized. In the 50s the main theme was about using science in a powerful new way. The advertising of this decade featured splashes of color to convey satisfaction and wealth. In this era graphic designers Paul rand, Saul Bass, Max Bil and Milton Glaser came into their own by starting agencies and unveiling iconic logos. The advertisements in 1950s were characterized by the soft tone in people faces and the watercolor-like feel of the painting and the use of sans serif fonts.

The 1950s brought an experiment approach to ad layout and many of these new layouts are still in use today. They begin to push most copy towards the bottom, though there is generally a better balance between imagery and copy in this decade.

NONA TRIENNALE AD FROM 1951.

TRAVEL AND TOURISM ADVERTISING ART POSTER FOR CUBA IN THE 1950S.

AUL RANDS REDESIGN OF THE IBM LOGO IN 1956

1960s-1970s:

Due the new developments in printing technology and photography , graphic design grew substantially. Social, cultural and political movements such as the peach movement in the 1960s and flower power influenced design during this period. In the 1960s art directors dropped line drawings and started using Photographs. In 1960s mass marketers appropriated psychedelic. Fashion design was the dominant expression of this style , but also affected graphic design, swirling colors , paisley patters , flower and love were part of hippy culture and this influenced the way visual communications developed in the 1960s. Moreover , in the 1960s pop artist like Andy Warhol took product labels and logos out of a commercial context and displayed them as art. In the 1960s a lot of earth tones were dominating advertisements. The styles of graphic of various graphic designers show a distinct contrast .

1970s-1980s: the 1970s utilized swirls , bright contrasting colors and interesting textures to create a look . these bold patters were used in advertisements. Psychedelic rock-concerts posters carried into the 1970s this decade saw an evolution in advertising with more peoples up-close faces declaring their devotion to a product. Cartoons and drawings were left to make-believe animals the starkly drawn housewives of the 50s were replaced with perky human beings. While the 1970s are often derided for their bell bottoms and disco, the graphic design got to be experimental, playing around with different styles. Moreover the invention of the computer changed graphic design drastically. It changed the way everything was being created. Designers had an opportunity to play with so many different process types. This was anew way to integrate both text and image into one project and the technology took over everything about graphic design.

Advertisements in the 1970s tend to use bright photographic images paired with a large headline and body copy.

1980s-1990s: the introduction of desktop publishing introduced designer to computer manipulation and the created of three-dimensional images , boosted by software applications. The 1980s witnessed the launch of a memorable advertising campaigns as just do it from Nike, Wheres the beef? from Wendys ,Be all that you can be from the U.S. Army and What would you do for a Klondike bar? . Urban culture became mainstream with the fashions and designs infiltrating themselves into pop culture and advertising. 1980s neon noire style posters became a graphic design stable. Another graphic design style emerged in the 8os with clean sans serif fonts and pronounced angles and curves which is called the 80s deco. The Art deco movement influences this style Technology ads in the 1980s wee text-heavy and light on images/

1990s-2000s: The stylistic simplicity of the 1980s carries through into the 90s. This decade features some of the most creative and most recognizable ads of our time, including Nike's 'Just Do It' and the California Milk Processor Board's 'Got Milk?' campaign.

The computer completely changed the industry again in the late 1990s. Designers digitally completed their illustration and design composition. Many newspapers now use direct-to-plate technology, so ad layouts are only printed for proofing purposes, if at all. 1990 saw the birth of Photoshop 1.0, exclusively for Macintosh , which revolutionized graphic design .

2000s-2010: